# AssetSonar vs ServiceNow Software Asset Management Comparison
---
## AI Generated Summary
- **G2 reviewers report** that ServiceNow Software Asset Management excels in its integration capabilities, with users highlighting its easy-to-understand platform and straightforward configuration options for incident ticketing, making it a strong choice for organizations needing robust integration features.
- **Users say** AssetSonar shines in asset tracking, with features like centralized asset management and barcode scanning that streamline check-in and check-out processes, which many find invaluable for maintaining visibility over equipment.
- **Reviewers mention** that while both products offer similar ease of use, AssetSonar has received slightly higher ratings for its user-friendly interface, which helps users navigate the software effectively, especially for tracking assets and licenses.
- **According to verified reviews** , ServiceNow's quality of support is highly regarded, with users appreciating the responsive assistance they receive, which is crucial for organizations that rely on timely support for their software management needs.
- **G2 reviewers highlight** that AssetSonar provides customizable reports and analytics, allowing users to make data-driven decisions, a feature that many find enhances their ability to manage assets effectively compared to ServiceNow.
- **Users note** that while ServiceNow has a strong focus on enterprise-level solutions, AssetSonar's appeal to mid-market companies is evident, as it offers flexible settings and high-quality support that cater well to smaller organizations looking for effective asset management.



| | AssetSonar | ServiceNow Software Asset Management | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 75 | 59 | 
| **Largest Market Segment** | Mid-Market (80.3% of reviews) | Enterprise (71.7% of reviews) | 
| **Entry Level Price** | Pay As You Go 250 Assets | No pricing available | 

---
## Top Pros & Cons

### AssetSonar

Pros:
- Asset Management (18 reviews)
- Ease of Use (15 reviews)

Cons:
- Filtering Issues (5 reviews)
- Limited Customization (5 reviews)

### ServiceNow Software Asset Management

Pros:
- Ease of Use (4 reviews)
- Interface Usability (2 reviews)

Cons:
- Access Issues (1 reviews)
- Connectivity Issues (1 reviews)

---
## Ratings Comparison
| Rating | AssetSonar | ServiceNow Software Asset Management | 
|---|---|---|
  | **Meets Requirements** | 8.6 (64 reviews) | 8.8 (36 reviews) | 
  | **Ease of Use** | 8.8 (71 reviews) | 8.8 (36 reviews) | 
  | **Ease of Setup** | 8.5 (54 reviews) | 8.2 (18 reviews) | 
  | **Ease of Admin** | 8.7 (47 reviews) | 8.3 (15 reviews) | 
  | **Quality of Support** | 9.1 (51 reviews) | 8.5 (34 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (44 reviews) | 8.4 (15 reviews) | 
  | **Product Direction (% positive)** | 8.9 (62 reviews) | 9.7 (35 reviews) | 

---
## Pricing

### AssetSonar

#### Entry-Level Pricing

Plan: Hardware Asset Management

Price: Pay As You Go 250 Assets

Description: Effortless device tracking for full visibility, stronger security, and smoother day-to-day operations.

Key Features:
- Hardware Discovery & Tracking (Agent-based, Network, MDM, Barcode/QR, RFID)
- Hardware Custody Management (Check-in/out, Auto Custody, Reservations, Availability)
- Inventory Management (Stock Levels, Multi-location, Low Stock Alerts)

[Browse all 3 editions](https://www.g2.com/products/ezo-assetsonar/pricing)

#### Free Trial

Yes

### ServiceNow Software Asset Management

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### IT Service Management (ITSM) Tools

| Product | Score | Reviews |
|---|---|---|
| **AssetSonar** | 9.2/10 | 7 |
| **ServiceNow Software Asset Management** | N/A | N/A |

#### Administration

| Feature | AssetSonar | ServiceNow Software Asset Management | 
|---|---|---|
| **Change Management** | Feature Not Available | Not enough data | 
| **Asset Management** | 10.0 (7 reviews) | Not enough data | 
| **Reports & Analytics** | 8.8 (7 reviews) | Not enough data | 

#### Service Desk

| Feature | AssetSonar | ServiceNow Software Asset Management | 
|---|---|---|
| **Help Desk** | 9.0 (7 reviews) | Not enough data | 
| **Incident Reports** | 9.4 (6 reviews) | Not enough data | 
| **Process Workflow** | 9.2 (6 reviews) | Not enough data | 

#### Management

| Feature | AssetSonar | ServiceNow Software Asset Management | 
|---|---|---|
| **Reporting** | 9.2 (6 reviews) | Not enough data | 
| **Administration Console** | 9.2 (6 reviews) | Not enough data | 
| **Access Management** | 9.2 (6 reviews) | Not enough data | 
| **Asset Management** | 9.2 (6 reviews) | Not enough data | 
| **Policy Dictation** | 9.7 (5 reviews) | Not enough data | 

#### Functionality

| Feature | AssetSonar | ServiceNow Software Asset Management | 
|---|---|---|
| **Ticketing System** | 8.9 (6 reviews) | Not enough data | 
| **Performance Logging** | Feature Not Available | Not enough data | 
| **Alerting** | 8.9 (6 reviews) | Not enough data | 
| **Automation** | 8.9 (6 reviews) | Not enough data | 

#### Agentic AI - IT Service Management (ITSM) Tools

| Feature | AssetSonar | ServiceNow Software Asset Management | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### IT Asset Management

| Product | Score | Reviews |
|---|---|---|
| **AssetSonar** | 6.6/10 | 58 |
| **ServiceNow Software Asset Management** | N/A | N/A |

#### Asset Inventory

| Feature | AssetSonar | ServiceNow Software Asset Management | 
|---|---|---|
| **Hardware Asset Inventory** | 9.1 (54 reviews) | Not enough data | 
| **Software Asset Inventory** | 7.9 (55 reviews) | Not enough data | 
| **Cloud Asset Inventory** | 7.6 (52 reviews) | Not enough data | 
| **Mobile Asset Inventory** | 7.6 (50 reviews) | Not enough data | 
| **Asset Discovery** | 8.0 (50 reviews) | Not enough data | 

#### Generative AI

| Feature | AssetSonar | ServiceNow Software Asset Management | 
|---|---|---|
| **AI Text Generation** | 5.7 (38 reviews) | Not enough data | 
| **AI Text Generation** | 5.6 (38 reviews) | Not enough data | 

#### Agentic AI - IT Asset Management

| Feature | AssetSonar | ServiceNow Software Asset Management | 
|---|---|---|
| **Autonomous Task Execution** | 3.9 (11 reviews) | Not enough data | 
| **Multi-step Planning** | 4.7 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 5.8 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 4.7 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | 4.5 (11 reviews) | Not enough data | 
| **Decision Making** | 4.8 (11 reviews) | Not enough data | 

#### Management

| Feature | AssetSonar | ServiceNow Software Asset Management | 
|---|---|---|
| **Central Dashboard** | 8.7 (52 reviews) | Not enough data | 
| **Asset Policy Management** | 7.8 (51 reviews) | Not enough data | 
| **Risk Management** | 6.9 (34 reviews) | Not enough data | 
| **Integrations** | 8.2 (54 reviews) | Not enough data | 

### Software Asset Management Tools

| Product | Score | Reviews |
|---|---|---|
| **AssetSonar** | 6.6/10 | 19 |
| **ServiceNow Software Asset Management** | 8.2/10 | 29 |

#### Functionality

| Feature | AssetSonar | ServiceNow Software Asset Management | 
|---|---|---|
| **Software inventory and lifecycle management** | 7.4 (17 reviews) | 8.8 (21 reviews) | 
| **License entitlement and usage management** | 7.9 (17 reviews) | 8.1 (21 reviews) | 
| **Vendor management and compliance** | 7.0 (17 reviews) | 8.1 (19 reviews) | 
| **Automated end user license provisioning** | 6.5 (16 reviews) | 7.8 (19 reviews) | 
| **Approved app catalogue** | 6.3 (16 reviews) | 8.3 (19 reviews) | 
| **Customized alerts** | 7.3 (16 reviews) | 8.3 (19 reviews) | 

#### Agentic AI - Software Asset Management Tools

| Feature | AssetSonar | ServiceNow Software Asset Management | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

#### Risk assessment

| Feature | AssetSonar | ServiceNow Software Asset Management | 
|---|---|---|
| **Shadow IT detection** | 5.7 (16 reviews) | 7.5 (17 reviews) | 
| **Software vulnerability assessment** | 4.9 (16 reviews) | 8.1 (18 reviews) | 
| **Redundant software functionality identification** | Feature Not Available | 8.8 (20 reviews) | 

---
## Categories
**Shared Categories (1):** [Software Asset Management (SAM) Tools](https://www.g2.com/categories/software-asset-management-tools)

**Unique to AssetSonar (2):** [IT Asset Management Software](https://www.g2.com/categories/it-asset-management), [IT Service Management Tools](https://www.g2.com/categories/it-service-management-itsm-tools)



---
## Reviewer Demographics

### By Company Size

| Segment | AssetSonar | ServiceNow Software Asset Management | 
|---|---|---|
| **Small-Business** | 12.1% | 2.2% | 
| **Mid-Market** | 80.3% | 26.1% | 
| **Enterprise** | 7.6% | 71.7% | 

### By Industry

#### AssetSonar

- **Information Technology and Services:** 19.4%
- **Computer Software:** 13.9%
- **Legal Services:** 5.6%
- **Financial Services:** 4.2%
- **Hospital & Health Care:** 4.2%
- **Construction:** 2.8%
- **Education Management:** 2.8%
- **Computer Hardware:** 2.8%
- **Food Production:** 2.8%
- **Health, Wellness and Fitness:** 2.8%
- **Other:** 38.9%

#### ServiceNow Software Asset Management

- **Information Technology and Services:** 30.4%
- **Computer Software:** 19.6%
- **Hospital & Health Care:** 8.7%
- **Consumer Electronics:** 6.5%
- **Computer & Network Security:** 6.5%
- **Oil & Energy:** 4.3%
- **Medical Devices:** 4.3%
- **Investment Management:** 2.2%
- **Investment Banking:** 2.2%
- **Insurance:** 2.2%
- **Other:** 13.0%

---
## Alternatives

### Alternatives to AssetSonar

- [SolarWinds Service Desk](https://www.g2.com/products/solarwinds-service-desk/reviews) — 4.3/5 stars (786 reviews)
- [NinjaOne](https://www.g2.com/products/ninjaone/reviews) — 4.7/5 stars (4677 reviews)
- [Atera](https://www.g2.com/products/atera/reviews) — 4.6/5 stars (1223 reviews)
- [Freshservice](https://www.g2.com/products/freshservice/reviews) — 4.6/5 stars (1339 reviews)
- [Jira Service Management](https://www.g2.com/products/jira-service-management/reviews) — 4.3/5 stars (988 reviews)
- [ServiceNow IT Asset Management](https://www.g2.com/products/servicenow-it-asset-management/reviews) — 4.3/5 stars (495 reviews)
- [Scrut Automation](https://www.g2.com/products/scrut-automation/reviews) — 4.9/5 stars (1314 reviews)
- [ClickUp](https://www.g2.com/products/clickup/reviews) — 4.6/5 stars (13184 reviews)
- [Automation Anywhere Agentic Process Automation](https://www.g2.com/products/automation-anywhere-agentic-process-automation/reviews) — 4.5/5 stars (5613 reviews)
- [TeamViewer](https://www.g2.com/products/teamviewer/reviews) — 4.5/5 stars (4047 reviews)

### Alternatives to ServiceNow Software Asset Management

- [FlexNet Manager](https://www.g2.com/products/flexnet-manager/reviews) — 4.1/5 stars (74 reviews)
- [Snow Commander](https://www.g2.com/products/snow-commander/reviews) — 4.2/5 stars (22 reviews)
- [Oomnitza](https://www.g2.com/products/oomnitza/reviews) — 4.6/5 stars (142 reviews)
- [USU](https://www.g2.com/products/usu/reviews) — 4.5/5 stars (43 reviews)
- [SolarWinds Service Desk](https://www.g2.com/products/solarwinds-service-desk/reviews) — 4.3/5 stars (786 reviews)
- [Torii](https://www.g2.com/products/torii/reviews) — 4.5/5 stars (317 reviews)
- [Zluri](https://www.g2.com/products/zluri/reviews) — 4.6/5 stars (177 reviews)
- [Alloy Navigator](https://www.g2.com/products/alloy-navigator/reviews) — 4.8/5 stars (107 reviews)
- [CloudEagle](https://www.g2.com/products/cloudeagle/reviews) — 4.7/5 stars (106 reviews)
- [Productiv](https://www.g2.com/products/productiv/reviews) — 4.6/5 stars (75 reviews)

---
## Top Discussions

### AssetSonar

No discussions available for this product.

### ServiceNow Software Asset Management

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ezo-assetsonar-vs-servicenow-software-asset-management)