# AssetSonar vs ServiceNow IT Asset Management Comparison
---
## AI Generated Summary
- **G2 reviewers report** that AssetSonar excels in **ease of use** , with users appreciating its intuitive interface that makes it easy to track both digital and hardware assets. One user highlighted how the platform integrates seamlessly with their help desk, enhancing overall workflow.
- **Users say** that ServiceNow IT Asset Management shines in **cost optimization and audit readiness**. Reviewers noted its ability to track software usage and hardware lifecycles effectively, helping organizations avoid over-licensing and unnecessary purchases, which is crucial for budget management.
- **According to verified reviews** , AssetSonar has a notably **quick setup process** , with users mentioning that the initial configuration was straightforward and manageable. This contrasts with ServiceNow, where some users found the setup to be more complex and time-consuming.
- **Reviewers mention** that ServiceNow offers robust **AI capabilities** and supports cutting-edge cloud platforms, making it a strong choice for organizations looking to leverage advanced technology in their asset management processes.
- **G2 reviewers highlight** that AssetSonar provides excellent **reporting features** , with users praising its ability to generate insightful reports that surpass those of competitors. This feature is particularly beneficial for teams needing to analyze asset performance and usage.
- **Users report** that while ServiceNow has a strong market presence and a wealth of features, some find it less user-friendly compared to AssetSonar, particularly in terms of **administrative ease**. Reviewers noted that AssetSonar's admin features are more accessible, contributing to a smoother day-to-day experience.



| | AssetSonar | ServiceNow IT Asset Management | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 76 | 498 | 
| **Largest Market Segment** | Mid-Market (80.3% of reviews) | Enterprise (68.2% of reviews) | 
| **Entry Level Price** | Pay As You Go 250 Assets | No pricing available | 

---
## Top Pros & Cons

### AssetSonar

Pros:
- Asset Management (18 reviews)
- Ease of Use (15 reviews)

Cons:
- Filtering Issues (5 reviews)
- Limited Customization (5 reviews)

### ServiceNow IT Asset Management

Pros:
- Asset Management (45 reviews)
- Ease of Use (22 reviews)

Cons:
- Learning Curve (15 reviews)
- Expensive (14 reviews)

---
## Ratings Comparison
| Rating | AssetSonar | ServiceNow IT Asset Management | 
|---|---|---|
  | **Meets Requirements** | 8.6 (64 reviews) | 8.7 (143 reviews) | 
  | **Ease of Use** | 8.8 (72 reviews) | 8.2 (336 reviews) | 
  | **Ease of Setup** | 8.5 (54 reviews) | 7.7 (213 reviews) | 
  | **Ease of Admin** | 8.7 (47 reviews) | 8.5 (68 reviews) | 
  | **Quality of Support** | 9.1 (51 reviews) | 8.6 (232 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (44 reviews) | 9.0 (72 reviews) | 
  | **Product Direction (% positive)** | 8.9 (62 reviews) | 9.2 (160 reviews) | 

---
## Pricing

### AssetSonar

#### Entry-Level Pricing

Plan: Hardware Asset Management

Price: Pay As You Go 250 Assets

Description: Effortless device tracking for full visibility, stronger security, and smoother day-to-day operations.

Key Features:
- Hardware Discovery & Tracking (Agent-based, Network, MDM, Barcode/QR, RFID)
- Hardware Custody Management (Check-in/out, Auto Custody, Reservations, Availability)
- Inventory Management (Stock Levels, Multi-location, Low Stock Alerts)

[Browse all 3 editions](https://www.g2.com/products/ezo-assetsonar/pricing)

#### Free Trial

Yes

### ServiceNow IT Asset Management

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Cloud Cost Management

| Product | Score | Reviews |
|---|---|---|
| **AssetSonar** | N/A | N/A |
| **ServiceNow IT Asset Management** | 9.3/10 | 14 |

#### Operations

| Feature | AssetSonar | ServiceNow IT Asset Management | 
|---|---|---|
| **Scheduling** | Not enough data | 9.3 (12 reviews) | 
| **Automation** | Not enough data | 9.5 (11 reviews) | 
| **Multi-Cloud Management** | Not enough data | 9.3 (9 reviews) | 
| **Usage Monitoring** | Not enough data | 9.1 (11 reviews) | 

#### Cost Optimization

| Feature | AssetSonar | ServiceNow IT Asset Management | 
|---|---|---|
| **Spend Forecasting and Optimization ** | Not enough data | 9.2 (10 reviews) | 
| **Recommendations  ** | Not enough data | 9.0 (10 reviews) | 
| **Spend Tracking ** | Not enough data | 9.1 (9 reviews) | 

#### Administration

| Feature | AssetSonar | ServiceNow IT Asset Management | 
|---|---|---|
| **Reporting** | Not enough data | 8.8 (11 reviews) | 
| **Dashboards and Visualizations ** | Not enough data | 9.7 (10 reviews) | 
| **Compliance** | Not enough data | 8.9 (9 reviews) | 

#### Agentic AI - Cloud Cost Management

| Feature | AssetSonar | ServiceNow IT Asset Management | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### IT Service Management (ITSM) Tools

| Product | Score | Reviews |
|---|---|---|
| **AssetSonar** | 9.2/10 | 7 |
| **ServiceNow IT Asset Management** | N/A | N/A |

#### Administration

| Feature | AssetSonar | ServiceNow IT Asset Management | 
|---|---|---|
| **Change Management** | Feature Not Available | Not enough data | 
| **Asset Management** | 10.0 (7 reviews) | Not enough data | 
| **Reports & Analytics** | 8.8 (7 reviews) | Not enough data | 

#### Service Desk

| Feature | AssetSonar | ServiceNow IT Asset Management | 
|---|---|---|
| **Help Desk** | 9.0 (7 reviews) | Not enough data | 
| **Incident Reports** | 9.4 (6 reviews) | Not enough data | 
| **Process Workflow** | 9.2 (6 reviews) | Not enough data | 

#### Management

| Feature | AssetSonar | ServiceNow IT Asset Management | 
|---|---|---|
| **Reporting** | 9.2 (6 reviews) | Not enough data | 
| **Administration Console** | 9.2 (6 reviews) | Not enough data | 
| **Access Management** | 9.2 (6 reviews) | Not enough data | 
| **Asset Management** | 9.2 (6 reviews) | Not enough data | 
| **Policy Dictation** | 9.7 (5 reviews) | Not enough data | 

#### Functionality

| Feature | AssetSonar | ServiceNow IT Asset Management | 
|---|---|---|
| **Ticketing System** | 8.9 (6 reviews) | Not enough data | 
| **Performance Logging** | Feature Not Available | Not enough data | 
| **Alerting** | 8.9 (6 reviews) | Not enough data | 
| **Automation** | 8.9 (6 reviews) | Not enough data | 

#### Agentic AI - IT Service Management (ITSM) Tools

| Feature | AssetSonar | ServiceNow IT Asset Management | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### IT Asset Management

| Product | Score | Reviews |
|---|---|---|
| **AssetSonar** | 6.6/10 | 58 |
| **ServiceNow IT Asset Management** | 7.4/10 | 271 |

#### Asset Inventory

| Feature | AssetSonar | ServiceNow IT Asset Management | 
|---|---|---|
| **Hardware Asset Inventory** | 9.1 (54 reviews) | 9.4 (192 reviews) | 
| **Software Asset Inventory** | 7.9 (55 reviews) | 9.0 (121 reviews) | 
| **Cloud Asset Inventory** | 7.6 (52 reviews) | 7.9 (68 reviews) | 
| **Mobile Asset Inventory** | 7.6 (50 reviews) | 7.7 (70 reviews) | 
| **Asset Discovery** | 8.0 (50 reviews) | 8.6 (92 reviews) | 

#### Generative AI

| Feature | AssetSonar | ServiceNow IT Asset Management | 
|---|---|---|
| **AI Text Generation** | 5.7 (38 reviews) | 5.6 (29 reviews) | 
| **AI Text Generation** | 5.6 (38 reviews) | 5.7 (27 reviews) | 

#### Agentic AI - IT Asset Management

| Feature | AssetSonar | ServiceNow IT Asset Management | 
|---|---|---|
| **Autonomous Task Execution** | 3.9 (11 reviews) | 6.8 (16 reviews) | 
| **Multi-step Planning** | 4.7 (11 reviews) | 5.4 (9 reviews) | 
| **Cross-system Integration** | 5.8 (11 reviews) | 6.8 (12 reviews) | 
| **Adaptive Learning** | 4.7 (11 reviews) | 5.4 (8 reviews) | 
| **Natural Language Interaction** | Feature Not Available | 5.5 (10 reviews) | 
| **Proactive Assistance** | 4.5 (11 reviews) | 7.4 (11 reviews) | 
| **Decision Making** | 4.8 (11 reviews) | 7.4 (13 reviews) | 

#### Management

| Feature | AssetSonar | ServiceNow IT Asset Management | 
|---|---|---|
| **Central Dashboard** | 8.7 (52 reviews) | 9.4 (140 reviews) | 
| **Asset Policy Management** | 7.8 (51 reviews) | 8.4 (83 reviews) | 
| **Risk Management** | 6.9 (34 reviews) | 8.5 (74 reviews) | 
| **Integrations** | 8.2 (54 reviews) | 8.5 (129 reviews) | 

### Software Asset Management Tools

| Product | Score | Reviews |
|---|---|---|
| **AssetSonar** | 6.6/10 | 19 |
| **ServiceNow IT Asset Management** | N/A | N/A |

#### Functionality

| Feature | AssetSonar | ServiceNow IT Asset Management | 
|---|---|---|
| **Software inventory and lifecycle management** | 7.4 (17 reviews) | Not enough data | 
| **License entitlement and usage management** | 7.9 (17 reviews) | Not enough data | 
| **Vendor management and compliance** | 7.0 (17 reviews) | Not enough data | 
| **Automated end user license provisioning** | 6.5 (16 reviews) | Not enough data | 
| **Approved app catalogue** | 6.3 (16 reviews) | Not enough data | 
| **Customized alerts** | 7.3 (16 reviews) | Not enough data | 

#### Agentic AI - Software Asset Management Tools

| Feature | AssetSonar | ServiceNow IT Asset Management | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

#### Risk assessment

| Feature | AssetSonar | ServiceNow IT Asset Management | 
|---|---|---|
| **Shadow IT detection** | 5.7 (16 reviews) | Not enough data | 
| **Software vulnerability assessment** | 4.9 (16 reviews) | Not enough data | 
| **Redundant software functionality identification** | Feature Not Available | Not enough data | 

---
## Categories
**Shared Categories (1):** [IT Asset Management Software](https://www.g2.com/categories/it-asset-management)

**Unique to AssetSonar (2):** [Software Asset Management (SAM) Tools](https://www.g2.com/categories/software-asset-management-tools), [IT Service Management Tools](https://www.g2.com/categories/it-service-management-itsm-tools)

**Unique to ServiceNow IT Asset Management (1):** [Cloud Cost Management Tools](https://www.g2.com/categories/cloud-cost-management)


---
## Reviewer Demographics

### By Company Size

| Segment | AssetSonar | ServiceNow IT Asset Management | 
|---|---|---|
| **Small-Business** | 12.1% | 9.2% | 
| **Mid-Market** | 80.3% | 22.6% | 
| **Enterprise** | 7.6% | 68.2% | 

### By Industry

#### AssetSonar

- **Information Technology and Services:** 19.2%
- **Computer Software:** 13.7%
- **Hospital & Health Care:** 5.5%
- **Legal Services:** 5.5%
- **Financial Services:** 4.1%
- **Construction:** 2.7%
- **Education Management:** 2.7%
- **Computer Hardware:** 2.7%
- **Food Production:** 2.7%
- **Health, Wellness and Fitness:** 2.7%
- **Other:** 38.4%

#### ServiceNow IT Asset Management

- **Information Technology and Services:** 22.7%
- **Financial Services:** 9.0%
- **Banking:** 6.3%
- **Hospital & Health Care:** 6.3%
- **Insurance:** 5.3%
- **Manufacturing:** 4.3%
- **Computer Software:** 4.0%
- **Consulting:** 3.7%
- **Retail:** 2.7%
- **Utilities:** 2.3%
- **Other:** 33.3%

---
## Alternatives

### Alternatives to AssetSonar

- [SolarWinds Service Desk](https://www.g2.com/products/solarwinds-service-desk/reviews) — 4.3/5 stars (786 reviews)
- [NinjaOne](https://www.g2.com/products/ninjaone/reviews) — 4.7/5 stars (4992 reviews)
- [Atera](https://www.g2.com/products/atera/reviews) — 4.6/5 stars (1241 reviews)
- [Freshservice](https://www.g2.com/products/freshservice/reviews) — 4.6/5 stars (1344 reviews)
- [Jira Service Management](https://www.g2.com/products/jira-service-management/reviews) — 4.3/5 stars (988 reviews)
- [Scrut Automation](https://www.g2.com/products/scrut-automation/reviews) — 4.9/5 stars (1313 reviews)
- [ClickUp](https://www.g2.com/products/clickup/reviews) — 4.6/5 stars (13549 reviews)
- [Automation Anywhere Agentic Process Automation](https://www.g2.com/products/automation-anywhere-agentic-process-automation/reviews) — 4.5/5 stars (5616 reviews)
- [TeamViewer](https://www.g2.com/products/teamviewer/reviews) — 4.5/5 stars (4107 reviews)
- [ServiceNow IT Service Management](https://www.g2.com/products/servicenow-it-service-management/reviews) — 4.5/5 stars (1931 reviews)

### Alternatives to ServiceNow IT Asset Management

- [Flexera One](https://www.g2.com/products/flexera-one/reviews) — 4.3/5 stars (150 reviews)
- [NinjaOne](https://www.g2.com/products/ninjaone/reviews) — 4.7/5 stars (4992 reviews)
- [Scrut Automation](https://www.g2.com/products/scrut-automation/reviews) — 4.9/5 stars (1313 reviews)
- [SolarWinds Service Desk](https://www.g2.com/products/solarwinds-service-desk/reviews) — 4.3/5 stars (786 reviews)
- [Freshservice](https://www.g2.com/products/freshservice/reviews) — 4.6/5 stars (1344 reviews)
- [Atera](https://www.g2.com/products/atera/reviews) — 4.6/5 stars (1241 reviews)
- [TeamViewer](https://www.g2.com/products/teamviewer/reviews) — 4.5/5 stars (4107 reviews)
- [Datadog](https://www.g2.com/products/datadog/reviews) — 4.4/5 stars (726 reviews)
- [IT Glue](https://www.g2.com/products/it-glue/reviews) — 4.6/5 stars (714 reviews)
- [LogMeIn Resolve](https://www.g2.com/products/logmein-resolve/reviews) — 4.3/5 stars (469 reviews)

---
## Top Discussions

### AssetSonar

No discussions available for this product.

### ServiceNow IT Asset Management

- Title: [What is ServiceNow IT Asset Management used for?](https://www.g2.com/discussions/what-is-servicenow-it-asset-management-used-for) — 1 comment, 1 upvote
  > **Top comment:** "ServiceNow IT Asset Management (ITAM) is a module within the ServiceNow platform that helps organizations track, manage, and optimize their IT assets..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ezo-assetsonar-vs-servicenow-it-asset-management)