Compare EZ Texting and WebEngage 
At a Glance
Market Segments
Small-Business (65.2% of reviews)
Mid-Market (55.4% of reviews)
Entry-Level Pricing
Free Trial
Talk To Us Up To 10K Monthly Active Users (MAU)
EZ Texting
Star Rating
(725)4.5 out of 5
Market Segments
Small-Business (65.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 5 pricing plansWebEngage
Star Rating
(743)4.5 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that both WebEngage and EZ Texting excel in user satisfaction, each boasting a solid star rating of 4.5. However, EZ Texting edges out slightly with a higher G2 Score, indicating a stronger overall performance in the SMS marketing category.
- Users say that WebEngage shines in its ability to unify user data and engagement across multiple channels, making it easier for businesses to execute complex campaigns. Reviewers appreciate features like segmentation and journey creation, which they find straightforward and scalable.
- According to verified reviews, EZ Texting is praised for its user-friendly interface, with many users highlighting the platform's simplicity in navigating tasks like scheduling and sending bulk messages. This ease of use is particularly beneficial for those new to SMS marketing.
- Reviewers mention that while WebEngage offers robust analytics and customer support, some users have found challenges in configuration and setup. In contrast, EZ Texting's implementation process is noted for being quick and intuitive, making it a favorable choice for small businesses.
- Users highlight that WebEngage's recent AI enhancements have significantly improved its capabilities, particularly in customer analytics. This feature is a standout for users looking to gain deeper insights into their marketing efforts.
- G2 reviewers note that while both platforms provide solid support, EZ Texting has a slight edge in quality of support, with users appreciating the responsive assistance they receive, which is crucial for businesses relying on timely communication.
Pricing
Entry-Level Pricing
EZ Texting
14-Day Trial
Free Trial
Experience the full power of EZ Texting
- No credit card needed: Start risk-free
- Effortless setup: Get up and running in minutes
- Unlimited contacts: Easily organize and manage your audience
WebEngage
Solo Plan
Talk To Us
Up To 10K Monthly Active Users (MAU)
For businesses with up to 10k Monthly Active Users (MAU)
This plan provides you with Basic Analytics, Basic Segmentation, Engagement across all channels, Personalisation using user and events, 5 user journeys, Limited Third part integrations and Email only support.
If you have just acquired your customers, it’s time to retain them with Solo Plan exclusive to you!
- Basic analytics
- Basic segmentation
- Engage across all channels
Free Trial
EZ Texting
Free Trial is available
WebEngage
No trial information availableRatings
Meets Requirements
9.1
607
8.5
629
Ease of Use
9.2
615
8.8
633
Ease of Setup
9.1
458
8.3
404
Ease of Admin
9.2
420
8.7
265
Quality of Support
8.7
548
8.6
621
Has the product been a good partner in doing business?
9.1
415
8.8
265
Product Direction (% positive)
8.4
601
9.6
606
Features by Category
Email Marketing
Not enough data
8.7
342
|
Verified
Not enough data
8.8
333
|
Verified
Not enough data
8.6
330
|
Verified
Not enough data
8.5
305
|
Verified
Online Marketing
Not enough data
8.1
260
Not enough data
8.3
310
|
Verified
Not enough data
8.6
310
|
Verified
Not enough data
8.3
308
|
Verified
Not enough data
Feature Not Available
Lead Management
Not enough data
8.3
299
|
Verified
Not enough data
8.4
296
|
Verified
Not enough data
8.7
327
|
Verified
Not enough data
8.2
272
|
Verified
Not enough data
8.5
283
|
Verified
Not enough data
8.6
302
|
Verified
Not enough data
8.4
289
|
Verified
Not enough data
8.4
281
|
Verified
Campaign Management
Not enough data
8.4
298
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
7.8
243
Not enough data
Feature Not Available
Not enough data
7.7
248
Not enough data
7.7
246
Reporting & Analytics
Not enough data
8.4
335
|
Verified
Not enough data
8.4
324
|
Verified
Not enough data
8.0
308
|
Verified
Not enough data
8.0
302
|
Verified
Not enough data
7.5
243
Platform
Not enough data
8.5
303
|
Verified
Not enough data
8.6
292
|
Verified
Not enough data
8.9
302
|
Verified
Not enough data
8.1
256
|
Verified
Not enough data
8.2
272
|
Verified
Not enough data
8.6
291
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
8.1
19
Not enough data
8.4
18
Not enough data
8.2
17
Not enough data
8.4
17
Not enough data
8.5
18
Not enough data
8.4
18
Integration
Not enough data
8.5
304
|
Verified
Not enough data
8.5
308
|
Verified
Not enough data
8.2
280
|
Verified
Administration
Not enough data
8.6
179
Not enough data
8.1
176
Not enough data
8.2
166
Not enough data
8.7
181
Not enough data
7.9
154
Not enough data
8.4
174
Integrations
Not enough data
8.4
156
Not enough data
8.6
161
Not enough data
8.6
167
Not enough data
8.1
143
Platform
Not enough data
8.3
141
Not enough data
8.3
144
Not enough data
8.2
142
Not enough data
8.3
157
Not enough data
8.2
143
Not enough data
8.5
159
Not enough data
8.3
147
Not enough data
8.5
163
Visitor Behavior
Not enough data
8.4
130
|
Verified
Not enough data
8.7
133
|
Verified
Not enough data
7.9
123
|
Verified
Templates
Not enough data
8.2
120
|
Verified
Not enough data
8.6
126
|
Verified
Not enough data
8.5
128
|
Verified
Personalization
Not enough data
8.3
128
|
Verified
Not enough data
8.2
133
|
Verified
Not enough data
8.6
131
|
Verified
Not enough data
Feature Not Available
Not enough data
8.5
127
|
Verified
Not enough data
8.3
121
|
Verified
Not enough data
8.7
125
|
Verified
Not enough data
8.8
130
|
Verified
Multichannel
Not enough data
8.7
126
Not enough data
8.8
127
|
Verified
Not enough data
8.5
128
|
Verified
Administration
Not enough data
8.9
127
|
Verified
Not enough data
8.5
129
|
Verified
Not enough data
8.7
128
|
Verified
Not enough data
8.6
128
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
8.7
258
Not enough data
9.0
260
Not enough data
8.8
261
Not enough data
8.8
268
Not enough data
8.9
260
Analytics
Not enough data
8.5
273
Not enough data
8.4
257
Optimization
Not enough data
8.6
235
Not enough data
8.9
263
Not enough data
8.3
239
Not enough data
8.4
232
Agentic AI - Push Notification
Not enough data
7.6
11
Not enough data
7.3
11
Not enough data
7.3
11
Text Messaging
9.4
396
|
Verified
8.8
224
|
Verified
8.6
337
|
Verified
Feature Not Available
9.0
326
|
Verified
8.6
211
|
Verified
8.5
283
|
Verified
8.0
180
8.5
302
|
Verified
8.5
213
|
Verified
8.6
307
|
Verified
7.5
163
8.7
256
|
Verified
8.9
204
|
Verified
8.0
188
8.8
200
|
Verified
SMS Platform
8.5
306
|
Verified
8.3
224
|
Verified
8.6
284
|
Verified
8.8
225
|
Verified
Feature Not Available
7.9
151
7.0
164
|
Verified
Feature Not Available
7.7
199
|
Verified
7.9
171
7.5
163
|
Verified
8.7
205
|
Verified
Agentic AI - SMS Marketing
6.8
34
7.8
9
7.0
33
7.8
9
6.8
34
8.0
9
7.0
35
7.9
8
7.2
34
7.7
8
7.3
34
7.3
8
Data Sourcing
Not enough data
8.3
121
Not enough data
8.2
120
Not enough data
8.4
119
Not enough data
8.4
124
Intelligence
Not enough data
8.6
123
Not enough data
7.8
124
Not enough data
7.9
118
Platform Basics
Not enough data
8.0
265
Not enough data
8.2
256
Not enough data
8.6
252
Not enough data
8.2
244
Not enough data
8.3
183
Agentic AI - Customer Journey Mapping
Not enough data
6.7
5
Platform Basics
Not enough data
8.6
274
|
Verified
Not enough data
8.9
275
|
Verified
Platform Data
Not enough data
8.7
282
|
Verified
Not enough data
8.4
264
|
Verified
Not enough data
8.7
276
|
Verified
Not enough data
Feature Not Available
Platform Additional Functionality
Not enough data
8.8
272
|
Verified
Not enough data
8.7
271
|
Verified
Not enough data
8.4
266
Agentic AI - Customer Journey Analytics
Not enough data
8.2
12
Not enough data
7.1
11
Not enough data
8.3
12
Not enough data
8.1
12
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.2
49
Not enough data
8.9
50
Not enough data
8.4
49
Not enough data
9.1
48
Not enough data
9.1
49
Not enough data
8.2
49
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.9
48
Not enough data
8.8
49
Not enough data
8.2
47
Not enough data
8.6
50
Agentic AI - Personalization
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
9.3
5
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
Not enough data
8.4
123
Not enough data
8.9
132
|
Verified
Not enough data
8.2
116
Not enough data
8.4
120
Campaigns
Not enough data
8.3
112
|
Verified
Not enough data
9.1
131
|
Verified
Not enough data
8.9
121
|
Verified
Not enough data
Feature Not Available
Not enough data
9.0
122
Not enough data
8.9
125
Engagement
Not enough data
8.3
112
Platform
Not enough data
8.8
122
Not enough data
8.7
112
|
Verified
Not enough data
8.6
106
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.3
5
Marketing Operations
Not enough data
8.3
216
|
Verified
Not enough data
8.6
226
|
Verified
Not enough data
8.6
236
|
Verified
Not enough data
8.9
232
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.7
234
|
Verified
Not enough data
8.5
240
|
Verified
Not enough data
8.4
231
|
Verified
Not enough data
8.6
232
|
Verified
Not enough data
8.3
224
|
Verified
Not enough data
8.0
199
Agentic AI - Marketing Analytics
Not enough data
8.5
9
Not enough data
8.3
8
Not enough data
8.3
7
Categories
Categories
Shared Categories
EZ Texting and WebEngage are categorized as SMS Marketing
Unique Categories
EZ Texting is categorized as RCS Business Messaging
Reviews
Reviewers' Company Size
EZ Texting
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WebEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Non-Profit Organization Management
10.6%
Real Estate
8.0%
Religious Institutions
6.3%
Marketing and Advertising
5.7%
Health, Wellness and Fitness
5.0%
Other
64.4%
Financial Services
11.6%
Education Management
11.2%
Marketing and Advertising
7.2%
Information Technology and Services
5.4%
E-Learning
5.4%
Other
59.2%
Alternatives
Discussions
What is EZ Texting used for?
2 Comments
Official Response from EZ Texting
EZ Texting is a top-rated cloud-based platform that includes mass texting, MMS texting, delivery reports, reminder campaigns, text polls, keywords, textable...Read more
What is EZ Texting?
1 Comment
AG
EZ Texting is a wonderful service that lets you mass text phone numbers and you can even send photos. It is a great way to blast out to a large client list...Read more
What are the unique journeys have you executed which resulted
1 Comment
VJ
Hi Atul,
Here are a few examples of unique journeys executed on the WebEngage dashboard that drove significant results for some clients :
Targeted,...Read more
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