# EZ Texting vs Iterable Comparison
---
## AI Generated Summary
- **G2 reviewers report** that EZ Texting excels in **ease of use** , with many users appreciating its intuitive interface that simplifies adding, grouping, and editing contacts. This user-friendly design is particularly beneficial for those needing quick communication, as one reviewer noted its effectiveness for emergency notifications.
- **Users say** that Iterable shines in **customer support** , highlighting the ease of connecting with a human representative when needed. Reviewers have praised the platform's support team and the helpfulness of its automated chat responses, making it a reliable choice for users who value assistance.
- **According to verified reviews** , EZ Texting offers a **cost-effective solution** that saves users time, especially with its mass texting feature. One user mentioned the ability to customize messages quickly, which enhances efficiency in communication.
- **Reviewers mention** that Iterable provides a robust **campaign organization** feature, allowing users to keep different client projects neatly organized in folders. This capability is particularly appreciated by those managing multiple campaigns simultaneously.
- **G2 reviewers highlight** that EZ Texting's **setup process** is notably straightforward, with users reporting a quick and easy initial setup. This aspect is crucial for businesses looking to implement SMS marketing without extensive delays.
- **Users report** that while Iterable has strong features, it faces challenges in **two-way text messaging** , with lower ratings compared to EZ Texting. This could be a consideration for users who prioritize interactive communication in their marketing strategies.



| | EZ Texting | Iterable | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 744 | 825 | 
| **Largest Market Segment** | Small-Business (65.1% of reviews) | Mid-Market (55.7% of reviews) | 
| **Entry Level Price** | Free Trial | No pricing available | 

---
## Top Pros & Cons

### EZ Texting

Pros:
- Ease of Use (62 reviews)
- User-Friendly (23 reviews)

Cons:
- Expensive (20 reviews)
- Not Intuitive (8 reviews)

### Iterable

Pros:
- Ease of Use (185 reviews)
- Customer Support (120 reviews)

Cons:
- Missing Features (92 reviews)
- Learning Curve (79 reviews)

---
## Ratings Comparison
| Rating | EZ Texting | Iterable | 
|---|---|---|
  | **Meets Requirements** | 9.0 (618 reviews) | 8.5 (644 reviews) | 
  | **Ease of Use** | 9.2 (626 reviews) | 8.4 (657 reviews) | 
  | **Ease of Setup** | 9.1 (469 reviews) | 7.8 (343 reviews) | 
  | **Ease of Admin** | 9.2 (420 reviews) | 8.4 (232 reviews) | 
  | **Quality of Support** | 8.7 (557 reviews) | 8.8 (629 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (415 reviews) | 9.0 (234 reviews) | 
  | **Product Direction (% positive)** | 8.4 (609 reviews) | 9.1 (634 reviews) | 

---
## Pricing

### EZ Texting

#### Entry-Level Pricing

Plan: 14-Day Trial

Price: Free Trial

Description: Experience the full power of EZ Texting

Key Features:
- No credit card needed: Start risk-free
- Effortless setup: Get up and running in minutes
- Unlimited contacts: Easily organize and manage your audience

[Browse all 5 editions](https://www.g2.com/products/ez-texting/pricing)

#### Free Trial

Yes

### Iterable

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **EZ Texting** | N/A | N/A |
| **Iterable** | 7.4/10 | 534 |

#### Email Marketing

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | 9.0 (484 reviews) ✓ Verified | 
| **Sending Outbound Emails** | Not enough data | 9.0 (471 reviews) ✓ Verified | 
| **Manage Email Deliverability** | Not enough data | 8.2 (454 reviews) ✓ Verified | 
| **Automated Email Responses** | Not enough data | 8.4 (400 reviews) ✓ Verified | 

#### Online Marketing

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | 6.2 (267 reviews) ✓ Verified | 
| **Dynamic Content** | Not enough data | 8.3 (407 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | 8.4 (450 reviews) ✓ Verified | 
| **Mobile Optimized** | Not enough data | 8.1 (403 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | Not enough data | 6.9 (272 reviews) ✓ Verified | 

#### Lead Management

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | 7.3 (305 reviews) ✓ Verified | 
| **Data Quality Management** | Not enough data | 7.4 (336 reviews) ✓ Verified | 
| **Segmentation** | Not enough data | 8.6 (441 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | Not enough data | 6.8 (273 reviews) ✓ Verified | 
| **Lead Nurturing** | Not enough data | 7.7 (299 reviews) ✓ Verified | 
| **Online Behavior Tracking** | Not enough data | 7.1 (290 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | Not enough data | 7.3 (278 reviews) ✓ Verified | 
| **CRM Lead Integration** | Not enough data | 7.4 (279 reviews) ✓ Verified | 

#### Campaign Management

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Program Management** | Not enough data | 7.7 (296 reviews) | 
| **Event / Webinar Marketing** | Not enough data | 6.9 (268 reviews) ✓ Verified | 
| **Calendaring** | Not enough data | 6.6 (243 reviews) | 
| **Budgeting** | Not enough data | 6.0 (224 reviews) | 

#### Social

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Social Listening** | Not enough data | Feature Not Available | 
| **Social Sharing** | Not enough data | 6.1 (212 reviews) | 
| **Social Campaigns** | Not enough data | 5.8 (212 reviews) | 
| **Social Media Engagement** | Not enough data | 5.7 (212 reviews) | 
| **Social Media Advertising** | Not enough data | 5.9 (223 reviews) | 

#### Reporting & Analytics

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Basic Reporting** | Not enough data | 7.6 (443 reviews) ✓ Verified | 
| **Web Analytics** | Not enough data | 6.5 (288 reviews) ✓ Verified | 
| **ROI Analytics** | Not enough data | 6.6 (277 reviews) ✓ Verified | 
| **Revenue Analytics** | Not enough data | 6.6 (276 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | Not enough data | 5.8 (227 reviews) ✓ Verified | 

#### Platform

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Customization ** | Not enough data | 8.1 (339 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.5 (342 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.5 (338 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 7.5 (225 reviews) | 
| **Sandbox / Test Environments** | Not enough data | 8.0 (311 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.3 (341 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 7.1 (242 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (24 reviews) | 
| **Multi-step Planning** | Not enough data | 7.0 (23 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (26 reviews) | 
| **Adaptive Learning** | Not enough data | 7.5 (24 reviews) | 
| **Proactive Assistance** | Not enough data | 7.4 (26 reviews) | 
| **Decision Making** | Not enough data | 7.5 (25 reviews) | 

#### Integration

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 7.8 (344 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.1 (341 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 7.6 (282 reviews) ✓ Verified | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **EZ Texting** | N/A | N/A |
| **Iterable** | 8.0/10 | 186 |

#### Campaigns

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Customize** | Not enough data | 8.3 (158 reviews) | 
| **Scheduling** | Not enough data | 8.7 (160 reviews) | 
| **Retarget** | Not enough data | 8.1 (144 reviews) | 
| **Segmentation** | Not enough data | 8.7 (168 reviews) | 
| **Triggered Notifications** | Not enough data | 8.5 (166 reviews) | 

#### Analytics

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Campaign Performance** | Not enough data | 7.8 (170 reviews) | 
| **Audience Insights** | Not enough data | 7.5 (160 reviews) | 

#### Optimization

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.3 (165 reviews) | 
| **Personalization** | Not enough data | 8.5 (166 reviews) | 
| **Rich Notifications** | Not enough data | 7.7 (133 reviews) | 
| **Integrations** | Not enough data | 7.8 (148 reviews) | 

#### Agentic AI - Push Notification

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.4 (11 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (11 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (12 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **EZ Texting** | N/A | N/A |
| **Iterable** | 8.0/10 | 49 |

#### Segmentation

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.8 (43 reviews) | 
| **Customer Profiles** | Not enough data | 8.5 (42 reviews) | 

#### Targeting

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | 8.1 (44 reviews) | 
| **Contextual Targeting** | Not enough data | 8.1 (38 reviews) | 

#### Triggered Content

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Geofencing** | Not enough data | 6.9 (32 reviews) | 
| **Triggered Emails** | Not enough data | 9.1 (43 reviews) | 
| **Triggered Messages** | Not enough data | 9.2 (41 reviews) | 

#### Personalized Content

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Recommendation Engine** | Not enough data | 7.7 (35 reviews) | 
| **Personalized Discounts** | Not enough data | 7.3 (31 reviews) | 
| **Website Personalization** | Not enough data | 6.3 (28 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **EZ Texting** | N/A | N/A |
| **Iterable** | 8.0/10 | 17 |

#### Templates

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Text and Themes** | Not enough data | 8.8 (16 reviews) | 
| **Stock Images** | Not enough data | 5.6 (14 reviews) | 
| **Proofing** | Not enough data | 8.1 (15 reviews) | 
| **Mobile Responsive** | Not enough data | 8.7 (15 reviews) | 

#### Edit

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Pre-Made** | Not enough data | 7.3 (15 reviews) | 
| **Build** | Not enough data | 8.8 (17 reviews) | 
| **HTML** | Not enough data | 8.8 (16 reviews) | 

#### Logistics

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Analytics** | Not enough data | 8.6 (16 reviews) | 
| **Issues** | Not enough data | 7.8 (13 reviews) | 
| **Integrations** | Not enough data | 8.5 (13 reviews) | 
| **Shareable Link** | Not enough data | 7.6 (14 reviews) | 

#### Generative AI

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.1 (12 reviews) | 
| **AI Text Summarization** | Not enough data | 7.5 (12 reviews) | 

#### Agentic AI - Email Template Builder

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 7.7 (10 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **EZ Texting** | 7.9/10 | 438 |
| **Iterable** | 7.6/10 | 34 |

#### Text Messaging

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Bulk SMS** | 9.4 (403 reviews) ✓ Verified | 8.4 (31 reviews) | 
| **Two-Way Text Messaging** | 8.6 (339 reviews) ✓ Verified | 6.9 (27 reviews) | 
| **Text Scheduler** | 9.0 (329 reviews) ✓ Verified | 8.7 (29 reviews) | 
| **Automatic Replies** | 8.5 (284 reviews) ✓ Verified | 6.9 (26 reviews) | 
| **Automatic URL Shortening** | 8.5 (303 reviews) ✓ Verified | 8.3 (26 reviews) | 
| **MMS Marketing** | 8.6 (308 reviews) ✓ Verified | 6.7 (25 reviews) | 
| **Personalization** | 8.7 (257 reviews) ✓ Verified | 8.5 (27 reviews) | 
| **Transactional SMS** | 8.0 (188 reviews) | 8.5 (26 reviews) | 

#### SMS Platform

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Reporting** | 8.5 (307 reviews) ✓ Verified | 7.9 (29 reviews) | 
| **Automation** | 8.6 (285 reviews) ✓ Verified | 8.2 (29 reviews) | 
| **White Label** | Feature Not Available | 7.4 (22 reviews) | 
| **Text-to-Landline** | 7.0 (164 reviews) ✓ Verified | 6.2 (21 reviews) | 
| **Short Codes** | 7.7 (200 reviews) ✓ Verified | 7.2 (24 reviews) | 
| **API Integration** | 7.5 (163 reviews) ✓ Verified | 8.6 (25 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (34 reviews) | 7.6 (7 reviews) | 
| **Multi-step Planning** | 7.0 (33 reviews) | 7.4 (7 reviews) | 
| **Cross-system Integration** | 6.8 (34 reviews) | 7.4 (7 reviews) | 
| **Natural Language Interaction** | 7.0 (35 reviews) | 7.4 (7 reviews) | 
| **Proactive Assistance** | 7.2 (34 reviews) | 7.1 (7 reviews) | 
| **Decision Making** | 7.3 (34 reviews) | 7.6 (7 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **EZ Texting** | N/A | N/A |
| **Iterable** | 8.7/10 | 10 |

#### Data Sourcing

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Data Enrichment** | Not enough data | 8.1 (9 reviews) | 
| **Expandability** | Not enough data | 8.3 (10 reviews) | 
| **Content Marketing** | Not enough data | 8.3 (8 reviews) | 
| **Multiple Devices** | Not enough data | 8.5 (9 reviews) | 

#### Intelligence

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Marketing Metrics** | Not enough data | 8.8 (8 reviews) | 
| **Predictive Modeling** | Not enough data | 8.1 (8 reviews) | 
| **Recommendation Engine** | Not enough data | 7.9 (8 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **EZ Texting** | N/A | N/A |
| **Iterable** | 7.5/10 | 40 |

#### Platform Basics

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.1 (38 reviews) | 
| **Journey Optimization** | Not enough data | 8.2 (38 reviews) | 

#### Platform Data

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Journey Reporting** | Not enough data | 7.4 (39 reviews) | 
| **Trends Reporting** | Not enough data | 7.1 (38 reviews) | 
| **Dashboards** | Not enough data | 6.8 (38 reviews) | 
| **Advanced Data Filtering** | Not enough data | 7.1 (37 reviews) | 

#### Platform Additional Functionality

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Journey Mapping** | Not enough data | 7.3 (35 reviews) | 
| **Integrations** | Not enough data | 7.4 (33 reviews) | 
| **Automated Alerts** | Not enough data | 6.9 (35 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (9 reviews) | 
| **Adaptive Learning** | Not enough data | 7.6 (9 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (9 reviews) | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **EZ Texting** | N/A | N/A |
| **Iterable** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Transactional Messages** | Not enough data | Not enough data | 
| **Bulk WhatsApp Messaging** | Not enough data | Not enough data | 
| **Conversational Messaging** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | 
| **Automated Replies** | Not enough data | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 
| **WhatsApp Commerce** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **EZ Texting** | N/A | N/A |
| **Iterable** | 7.4/10 | 16 |

#### Agentic AI - Personalization

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.4 (15 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (16 reviews) | 
| **Adaptive Learning** | Not enough data | 7.4 (15 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.5 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (14 reviews) | 
| **Decision Making** | Not enough data | 7.3 (14 reviews) | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **EZ Texting** | N/A | N/A |
| **Iterable** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **EZ Texting** | N/A | N/A |
| **Iterable** | 7.6/10 | 191 |

#### Analysis

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Application Attribution** | Not enough data | 7.3 (124 reviews) ✓ Verified | 
| **Campaign Analysis** | Not enough data | 7.7 (170 reviews) ✓ Verified | 
| **Uninstall Tracking** | Not enough data | 6.5 (113 reviews) ✓ Verified | 
| **Custom Dashboards** | Not enough data | 6.9 (139 reviews) ✓ Verified | 

#### Campaigns

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 7.0 (113 reviews) | 
| **Push Notifications** | Not enough data | 8.3 (146 reviews) ✓ Verified | 
| **Bulk SMS** | Not enough data | 7.7 (124 reviews) ✓ Verified | 
| **Two-Way Text Messaging** | Not enough data | 6.0 (101 reviews) ✓ Verified | 
| **Email Campaigns** | Not enough data | 9.3 (167 reviews) ✓ Verified | 
| **Audience Segmentation** | Not enough data | 9.1 (165 reviews) ✓ Verified | 

#### Engagement

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 7.1 (109 reviews) ✓ Verified | 

#### Platform

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Optimization** | Not enough data | 8.2 (143 reviews) ✓ Verified | 
| **Integrations - Mobile Marketing** | Not enough data | 7.8 (126 reviews) | 
| **Internationalization** | Not enough data | 7.2 (112 reviews) ✓ Verified | 

#### Agentic AI - Mobile Marketing

| Feature | EZ Texting | Iterable | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)

**Unique to EZ Texting (1):** [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging)

**Unique to Iterable (9):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)


---
## Reviewer Demographics

### By Company Size

| Segment | EZ Texting | Iterable | 
|---|---|---|
| **Small-Business** | 65.1% | 26.9% | 
| **Mid-Market** | 29.1% | 55.7% | 
| **Enterprise** | 5.7% | 17.3% | 

### By Industry

#### EZ Texting

- **Non-Profit Organization Management:** 10.6%
- **Real Estate:** 7.9%
- **Religious Institutions:** 6.2%
- **Marketing and Advertising:** 5.9%
- **Health, Wellness and Fitness:** 4.9%
- **Retail:** 4.8%
- **Construction:** 4.1%
- **Financial Services:** 3.9%
- **Education Management:** 3.1%
- **Hospital & Health Care:** 2.8%
- **Other:** 45.8%

#### Iterable

- **Marketing and Advertising:** 11.2%
- **Health, Wellness and Fitness:** 8.6%
- **Financial Services:** 7.6%
- **Information Technology and Services:** 5.5%
- **Computer Software:** 4.5%
- **Internet:** 4.0%
- **Consumer Goods:** 3.9%
- **Leisure, Travel & Tourism:** 3.7%
- **Real Estate:** 3.6%
- **Retail:** 3.3%
- **Other:** 44.1%

---
## Alternatives

### Alternatives to EZ Texting

- [SlickText](https://www.g2.com/products/slicktext/reviews) — 4.8/5 stars (1864 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2571 reviews)
- [Textedly](https://www.g2.com/products/textedly/reviews) — 4.6/5 stars (1364 reviews)
- [SimpleTexting](https://www.g2.com/products/simpletexting/reviews) — 4.7/5 stars (642 reviews)
- [Twilio](https://www.g2.com/products/twilio/reviews) — 4.1/5 stars (523 reviews)
- [Attentive](https://www.g2.com/products/attentive/reviews) — 4.5/5 stars (1383 reviews)
- [Avochato](https://www.g2.com/products/avochato/reviews) — 4.4/5 stars (199 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4094 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.5/5 stars (2108 reviews)
- [Textmagic](https://www.g2.com/products/textmagic/reviews) — 4.4/5 stars (128 reviews)

### Alternatives to Iterable

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- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.3/5 stars (630 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (664 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (624 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4628 reviews)

---
## Top Discussions

### EZ Texting

- Title: [What is EZ Texting used for?](https://www.g2.com/discussions/what-is-ez-texting-used-for) — 2 comments *(includes official response)*
  > **Top comment:** "EZ Texting is a top-rated cloud-based platform that includes mass texting, MMS texting, delivery reports, reminder campaigns, text polls, keywords, textable..."
- Title: [Is EZ Texting free?](https://www.g2.com/discussions/is-ez-texting-free) — 1 comment
  > **Top comment:** "No"
- Title: [What is EZ Texting?](https://www.g2.com/discussions/what-is-ez-texting) — 1 comment
  > **Top comment:** "A mass and group texting platform "
- Title: [How can I get more help setting up campaigns?](https://www.g2.com/discussions/30796-how-can-i-get-more-help-setting-up-campaigns) — 1 comment, 1 upvote
  > **Top comment:** "Hi Baeth! We'd love to help you set up some campaigns. You can contact our Support Team here: https://www.eztexting.com/help#contact-support 

In the..."
- Title: [Is there a way to integrate with Square?](https://www.g2.com/discussions/is-there-a-way-to-integrate-with-square) — 1 comment, 1 upvote
  > **Top comment:** "Hi Victor! Currently, EZ Texting supports integrations with the following applications: SalesForce, Aweber, iContact, Constant Contact. Eventbrite, and..."

### Iterable

- Title: [How did you learn to use handlebars?](https://www.g2.com/discussions/27253-how-did-you-learn-to-use-handlebars) — 3 comments, 3 upvotes
  > **Top comment:** "Trial and error so far, I wish they had a catalog of video courses to take that drill down into specific features like this with examples. It looks like..."
- Title: [What is Iterable?](https://www.g2.com/discussions/what-is-iterable) — 2 comments
  > **Top comment:** "sddfgdfgdfgdfg"
- Title: [What is iterable in Java?](https://www.g2.com/discussions/what-is-iterable-in-java) — 1 comment
  > **Top comment:** "Hi there, here is a link with more information on this. 
https://download.java.net/java/early_access/loom/docs/api/java.base/java/lang/Iterable.html"
- Title: [How much does iterable cost?](https://www.g2.com/discussions/how-much-does-iterable-cost) — 1 comment
  > **Top comment:** "Hi there, please send your question using the "Contact Iterable" form button on our G2 profile and someone from our team will be in touch with you shortly on..."
- Title: [Has anyone used the "abbreviate" handlebar helper in Iterable? I keep getting an error.](https://www.g2.com/discussions/26628-has-anyone-used-the-abbreviate-handlebar-helper-in-iterable-i-keep-getting-an-error) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Following"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ez-texting-vs-iterable)