# Edge vs Marketing 360 Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Edge excels in overall user satisfaction, reflected in its higher ratings and positive feedback regarding its user-friendly interface and effective review tracking features. Users appreciate how Edge helps them monitor team performance through Google reviews and even set up contests to encourage engagement.
- **Users say** that Marketing 360 offers a personalized approach, with dedicated marketing managers who take the time to understand their clients' businesses. This individualized support has led to consistent month-to-month growth for many users, showcasing the platform's commitment to tailored marketing solutions.
- **Reviewers mention** that Edge's implementation process is notably quick and efficient, with users highlighting the responsive customer support that resolves issues promptly. This level of support is crucial for businesses that need immediate assistance, especially when technical difficulties arise.
- **According to verified reviews** , Marketing 360 is praised for its all-in-one capabilities, providing a comprehensive package that includes advertising and SEO upgrades. Users have found this holistic approach beneficial for maintaining competitiveness in their respective industries.
- **G2 reviewers highlight** that while Edge has a strong market presence and user satisfaction, Marketing 360's focus on small businesses allows it to cater specifically to the unique needs of this segment, making it a valuable partner for smaller enterprises looking to grow.
- **Users express concern** that Marketing 360's overall ratings are lower compared to Edge, indicating potential challenges in areas like ease of use and support quality. While some users appreciate the personalized service, others have noted that the platform may not always meet their specific workflow needs as effectively as Edge does.



| | Edge | Marketing 360 | 
|---|---|---|
| **Star Rating** | 4.8 out of 5 | 3.5 out of 5 | 
| **Total Reviews** | 204 | 61 | 
| **Largest Market Segment** | Small-Business (65.0% of reviews) | Small-Business (77.0% of reviews) | 
| **Entry Level Price** | No pricing available | $0 | 

---
## Top Pros & Cons

### Edge

Pros:
- Helpful (110 reviews)
- Customer Support (95 reviews)

Cons:
- Poor Customer Support (8 reviews)
- Delays (7 reviews)

### Marketing 360

Pros:
- Customer Support (5 reviews)
- Business Growth (3 reviews)

Cons:
- Payment Issues (2 reviews)
- Ad Issues (1 reviews)

---
## Ratings Comparison
| Rating | Edge | Marketing 360 | 
|---|---|---|
  | **Meets Requirements** | 9.5 (187 reviews) | 6.8 (47 reviews) | 
  | **Ease of Use** | 9.4 (195 reviews) | 6.9 (49 reviews) | 
  | **Ease of Setup** | 9.5 (177 reviews) | 7.7 (21 reviews) | 
  | **Ease of Admin** | 9.8 (67 reviews) | 7.6 (18 reviews) | 
  | **Quality of Support** | 9.8 (188 reviews) | 7.0 (47 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.9 (64 reviews) | 7.9 (18 reviews) | 
  | **Product Direction (% positive)** | 9.5 (191 reviews) | 5.2 (41 reviews) | 

---
## Pricing

### Edge

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Marketing 360

#### Entry-Level Pricing

Plan: Create Free Account

Price: $0

Description: This plan includes a CRM, Payments, and Reputation management. 

Key Features:
- CRM
- Reputation 
- Payments

[Learn more about Marketing 360](https://www.g2.com/products/madwire-marketing-360/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Edge** | N/A | N/A |
| **Marketing 360** | 8.4/10 | 8 |

#### Sales Force Automation

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Contact & Account Management** | Not enough data | Not enough data | 
| **Partner Relationship Mgmt. (PRM)** | Not enough data | Feature Not Available | 
| **Opportunity & Pipeline Mgmt.** | Not enough data | Not enough data | 
| **Task / Activity Management** | Not enough data | Not enough data | 
| **Territory & Quota Management** | Not enough data | Feature Not Available | 
| **Desktop Integration** | Not enough data | Feature Not Available | 
| **Product & Price List Management** | Not enough data | Feature Not Available | 
| **Quote & Order Management** | Not enough data | Not enough data | 
| **Customer Contract Management** | Not enough data | Feature Not Available | 

#### Marketing Automation

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Email Marketing** | Not enough data | 8.7 (5 reviews) | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Marketing ROI Analytics** | Not enough data | Not enough data | 

#### Customer Support

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Case Management** | Not enough data | Feature Not Available | 
| **Customer Support Portal** | Not enough data | Feature Not Available | 
| **Knowledge Base** | Not enough data | Not enough data | 
| **Call Center Features** | Not enough data | Feature Not Available | 
| **Support Analytics** | Not enough data | Feature Not Available | 

#### Reporting & Analytics

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Reporting** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | 8.0 (5 reviews) | 
| **Forecasting** | Not enough data | Feature Not Available | 

#### Mobile & Social

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Social Collaboration Features** | Not enough data | Not enough data | 
| **Social Network Integration** | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | 

#### Platform

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Customization** | Not enough data | Not enough data | 
| **Workflow Capability** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Feature Not Available | 
| **Sandbox / Test Environments** | Not enough data | Feature Not Available | 
| **Document & Content Mgmt.** | Not enough data | Feature Not Available | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Output Document Generation** | Not enough data | Feature Not Available | 

#### Integration

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Feature Not Available | 
| **Breadth of Partner Applications** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - CRM

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Paid Search Advertising

| Product | Score | Reviews |
|---|---|---|
| **Edge** | N/A | N/A |
| **Marketing 360** | 8.8/10 | 10 |

#### Campaign Management & Optimization

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Paid Keyword Optimization** | Not enough data | 8.7 (5 reviews) | 
| **Bid Rules** | Not enough data | Not enough data | 
| **Ad Creation and Editing** | Not enough data | Not enough data | 
| **Ad and Landing Page Scheduling** | Not enough data | Feature Not Available | 
| **Scenario Planning** | Not enough data | Not enough data | 
| **Portfolio Bid Optimization** | Not enough data | Not enough data | 
| **Advanced Targeting Options** | Not enough data | Not enough data | 
| **Offline Capabilities** | Not enough data | Not enough data | 
| **Extensions** | Not enough data | Not enough data | 
| **Product Listing Ads** | Not enough data | Not enough data | 
| **Budget Execution & Monitoring** | Not enough data | Not enough data | 

#### Analytics & Administration

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Ad and Conversion Tracking** | Not enough data | 9.0 (7 reviews) | 
| **Attribution** | Not enough data | 9.0 (7 reviews) | 
| **Reports** | Not enough data | 9.2 (8 reviews) | 

#### Platform

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **APIs** | Not enough data | Feature Not Available | 
| **Notifications** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | 8.3 (8 reviews) | 
| **Performance and Reliability** | Not enough data | 8.1 (9 reviews) | 
| **Enterprise Scalability** | Not enough data | 9.0 (5 reviews) | 
| **Workflow Capability** | Not enough data | Feature Not Available | 
| **Internationalization** | Not enough data | Feature Not Available | 

### Retail POS

| Product | Score | Reviews |
|---|---|---|
| **Edge** | N/A | N/A |
| **Marketing 360** | N/A | N/A |

#### POS

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Credit Card Payments** | Not enough data | Not enough data | 
| **Barcode Scanning** | Not enough data | Not enough data | 
| **Hardware Integration** | Not enough data | Not enough data | 
| **Price Adjustments** | Not enough data | Not enough data | 
| **Receipts** | Not enough data | Not enough data | 

#### Marketing

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Loyalty Programs** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 

#### Administration

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Inventory Management** | Not enough data | Not enough data | 
| **Employee Management** | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | 
| **E-commerce Integration** | Not enough data | Not enough data | 

### Subscription Billing

| Product | Score | Reviews |
|---|---|---|
| **Edge** | N/A | N/A |
| **Marketing 360** | N/A | N/A |

#### Billing

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Automation** | Not enough data | Not enough data | 
| **Consolidation** | Not enough data | Feature Not Available | 
| **Adjustments** | Not enough data | Not enough data | 
| **Blacklisting** | Not enough data | Feature Not Available | 

#### Dunning

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Collections** | Not enough data | Feature Not Available | 
| **Dispute Management** | Not enough data | Not enough data | 
| **Escalation** | Not enough data | Feature Not Available | 

#### Performance

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Packages** | Not enough data | Not enough data | 
| **Discounts** | Not enough data | Not enough data | 
| **Plan Changes** | Not enough data | Feature Not Available | 

#### Reporting

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Dimensions** | Not enough data | Feature Not Available | 
| **Deferred Revenue** | Not enough data | Feature Not Available | 
| **Revenue Recognition** | Not enough data | Feature Not Available | 

#### Agentic AI - Subscription Billing

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

### Customer Communications Management

| Product | Score | Reviews |
|---|---|---|
| **Edge** | 9.0/10 | 41 |
| **Marketing 360** | N/A | N/A |

#### Channels

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Multi-Channel Coverage** | 9.1 (40 reviews) | Not enough data | 
| **Open Listening** | 8.8 (40 reviews) | Not enough data | 
| **Physical Media** | 8.6 (38 reviews) | Not enough data | 

#### Design

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Communications Strategy Development** | 9.3 (38 reviews) | Not enough data | 
| **Create Content** | 8.9 (39 reviews) | Not enough data | 
| **Personalization** | 8.9 (39 reviews) | Not enough data | 
| **Inbound Identification** | 9.1 (38 reviews) | Not enough data | 
| **Regulatory Compliance** | 9.2 (38 reviews) | Not enough data | 

#### Generative AI

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | 

### Local Listing Management

| Product | Score | Reviews |
|---|---|---|
| **Edge** | N/A | N/A |
| **Marketing 360** | 7.1/10 | 6 |

#### Listing Management

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Network Directory** | Not enough data | 7.3 (5 reviews) | 
| **Data Aggregators** | Not enough data | Not enough data | 
| **Duplicate Monitoring** | Not enough data | Not enough data | 
| **Optimization** | Not enough data | 6.7 (5 reviews) | 

#### Performance

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Real-Time Updates** | Not enough data | 7.0 (5 reviews) | 
| **Analytics** | Not enough data | 7.3 (5 reviews) | 

### Payment Processing

| Product | Score | Reviews |
|---|---|---|
| **Edge** | N/A | N/A |
| **Marketing 360** | N/A | N/A |

#### Payment Processing

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Encryption** | Not enough data | Not enough data | 
| **Credit Card Processing** | Not enough data | Not enough data | 
| **Mobile Payments** | Not enough data | Not enough data | 
| **Digital Wallet Integration** | Not enough data | Not enough data | 

#### Administration

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | Not enough data | 
| **E-commerce Integration** | Not enough data | Not enough data | 
| **Processing Fees** | Not enough data | Not enough data | 
| **POS Integration** | Not enough data | Not enough data | 
| **Omnichannel** | Not enough data | Not enough data | 
| **Levels 1 & 2** | Not enough data | Not enough data | 
| **Level 3** | Not enough data | Feature Not Available | 

#### Payment Options

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Multi-Currency** | Not enough data | Not enough data | 
| **Online payment portal** | Not enough data | Not enough data | 

#### Security

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **POS Verification** | Not enough data | Not enough data | 

#### Platform

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Accounting integration** | Not enough data | Not enough data | 
| **E-commerce Integration** | Not enough data | Not enough data | 

### Shopping Cart

| Product | Score | Reviews |
|---|---|---|
| **Edge** | N/A | N/A |
| **Marketing 360** | N/A | N/A |

#### Administration

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Reporting** | Not enough data | Not enough data | 
| **Cart Management** | Not enough data | Not enough data | 
| **Shipping Information Collection** | Not enough data | Not enough data | 

#### Integrations

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Payment Gateway Integration** | Not enough data | Not enough data | 
| **E-commerce Platform Integration** | Not enough data | Not enough data | 
| **Email Integration** | Not enough data | Not enough data | 

#### Cart Management

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Multi Cart** | Not enough data | Not enough data | 
| **Products** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Embed** | Not enough data | Not enough data | 

### Local SEO

| Product | Score | Reviews |
|---|---|---|
| **Edge** | N/A | N/A |
| **Marketing 360** | 7.8/10 | 12 |

#### Local Search Optimization

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Rank Tracking** | Not enough data | 7.8 (10 reviews) | 
| **Online Listings** | Not enough data | 6.9 (9 reviews) | 
| **Google My Business** | Not enough data | 8.0 (11 reviews) | 
| **Reputation Management** | Not enough data | 6.8 (10 reviews) | 
| **Social Media** | Not enough data | 8.7 (10 reviews) | 
| **Dashboards and Reporting** | Not enough data | 8.3 (12 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Edge** | N/A | N/A |
| **Marketing 360** | 6.0/10 | 7 |

#### Content & Collaboration

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Content Calendar** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Shared Inbox** | Not enough data | Feature Not Available | 
| **Approval Workflows** | Not enough data | Not enough data | 
| **Users and Permissions** | Not enough data | Not enough data | 
| **Content Creation** | Not enough data | Not enough data | 

#### Social Management

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Social Analytics** | Not enough data | Not enough data | 
| **Social Publishing** | Not enough data | 6.0 (5 reviews) | 
| **Campaign Optimization** | Not enough data | Not enough data | 
| **Social Engagement** | Not enough data | Not enough data | 
| **Social Ads** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Hashtag Capabilites** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Employee Recognition

| Product | Score | Reviews |
|---|---|---|
| **Edge** | N/A | N/A |
| **Marketing 360** | N/A | N/A |

#### Platform Basics

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Reporting** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Performance** | Not enough data | Not enough data | 

#### Platform Content

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Automation** | Not enough data | Not enough data | 
| **File Sharing** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Integrations** | Not enough data | Not enough data | 
| **Mobility** | Not enough data | Not enough data | 
| **Corporate Discounts** | Not enough data | Not enough data | 
| **Employee Engagement** | Not enough data | Not enough data | 
| **Rewards** | Not enough data | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Edge** | N/A | N/A |
| **Marketing 360** | 8.6/10 | 11 |

#### Platform Interoperability

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Feature Not Available | 

#### Agentic AI - Social Media Advertising

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Social Functionality** | Not enough data | 9.1 (9 reviews) | 

#### Campaign Management

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | 8.2 (10 reviews) | 
| **Campaign Optimization** | Not enough data | 8.1 (7 reviews) | 
| **Reach** | Not enough data | 8.1 (7 reviews) | 
| **Bulk Editing** | Not enough data | 8.1 (6 reviews) | 
| **Batch Uploading** | Not enough data | Not enough data | 
| **Brand Safety** | Not enough data | Not enough data | 
| **Fraud Protection** | Not enough data | Not enough data | 
| **Frequency Capping** | Not enough data | Not enough data | 
| **Budget Pacing** | Not enough data | 9.3 (5 reviews) | 
| **Creative Optimization** | Not enough data | 9.0 (5 reviews) | 
| **Rich Media Capabilties** | Not enough data | Not enough data | 
| **In-App Ads** | Not enough data | 10.0 (5 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | 9.7 (5 reviews) | 

#### Targeting

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Targeting** | Not enough data | 8.1 (9 reviews) | 
| **Retargeting** | Not enough data | 8.3 (6 reviews) | 
| **Geo-Targeting** | Not enough data | 8.3 (5 reviews) | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Platform

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 
| **Custom Reports** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | 8.6 (7 reviews) | 
| **Performance and Reliability** | Not enough data | 8.8 (8 reviews) | 
| **Enterprise Scalability** | Not enough data | Not enough data | 
| **Customization** | Not enough data | 8.0 (5 reviews) | 
| **Workflow Capability** | Not enough data | 8.6 (6 reviews) | 
| **Internationalization** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | 8.6 (6 reviews) | 

### Digital Audio Advertising

| Product | Score | Reviews |
|---|---|---|
| **Edge** | N/A | N/A |
| **Marketing 360** | N/A | N/A |

#### Platform Basics

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Cross-Device Advertising** | Not enough data | Not enough data | 
| **Audio Ad Formats** | Not enough data | Not enough data | 
| **Programmatic Audio** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Platform Reporting

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Performance Monitoring** | Not enough data | Not enough data | 
| **Reporting Dashboards** | Not enough data | Not enough data | 
| **Dashboard Exports** | Not enough data | Not enough data | 
| **Music Genre Reporting** | Not enough data | Feature Not Available | 

#### Agentic AI - Digital Audio Advertising

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **Edge** | 9.1/10 | 55 |
| **Marketing 360** | N/A | N/A |

#### Feedback Management

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Tagging** | 9.0 (52 reviews) | Not enough data | 
| **Segmentation** | 8.9 (51 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 9.4 (52 reviews) | Not enough data | 

#### Feedback Analysis

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Thematic Analysis** | 9.3 (52 reviews) | Not enough data | 
| **Sentiment Analysis** | 9.2 (52 reviews) | Not enough data | 
| **NPS/CSAT Scoring** | 8.9 (53 reviews) | Not enough data | 

#### Feedback Sources

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Online Reviews** | 9.6 (54 reviews) | Not enough data | 
| **Surveys** | 9.5 (53 reviews) | Not enough data | 
| **Social Media** | 8.8 (52 reviews) | Not enough data | 
| **Customer Service Channels** | 9.2 (51 reviews) | Not enough data | 

#### Generative AI

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **AI Text Generation** | 8.4 (50 reviews) | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | 

### Talent Management

| Product | Score | Reviews |
|---|---|---|
| **Edge** | N/A | N/A |
| **Marketing 360** | N/A | N/A |

#### Generative AI

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **Edge** | 8.8/10 | 133 |
| **Marketing 360** | 6.2/10 | 6 |

#### Consumer Intelligence

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Customer Feedback** | 9.6 (121 reviews) | Not enough data | 
| **Competitive Intelligence** | 9.0 (102 reviews) | Feature Not Available | 
| **Sentiment Analysis** | 9.2 (101 reviews) | Feature Not Available | 

#### Reporting

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Revenue Reporting** | 9.1 (96 reviews) | Feature Not Available | 
| **Corporate Reporting** | 9.0 (94 reviews) | Feature Not Available | 
| **Dashboard** | 9.4 (107 reviews) | 7.7 (5 reviews) | 

#### Media Monitoring

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Social Networks Monitoring** | 8.7 (91 reviews) | Feature Not Available | 
| **Social Media Management** | 8.5 (88 reviews) | 4.7 (6 reviews) | 
| **Digital Media Monitoring** | 8.6 (88 reviews) | Not enough data | 

#### In-House Management

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Employee Performance** | 9.4 (102 reviews) | Feature Not Available | 
| **Team Workflow** | 8.9 (100 reviews) | Feature Not Available | 

#### Generative AI

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 

#### Agentic AI - Online Reputation Management

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (46 reviews) | Not enough data | 
| **Multi-step Planning** | 8.3 (45 reviews) | Not enough data | 
| **Cross-system Integration** | 8.4 (47 reviews) | Not enough data | 
| **Adaptive Learning** | 8.6 (46 reviews) | Not enough data | 
| **Proactive Assistance** | 8.4 (46 reviews) | Not enough data | 
| **Decision Making** | 8.4 (46 reviews) | Not enough data | 

### Website Builder

| Product | Score | Reviews |
|---|---|---|
| **Edge** | N/A | N/A |
| **Marketing 360** | 6.7/10 | 13 |

#### Customizations

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Templates** | Not enough data | 6.9 (9 reviews) | 
| **Drag and Drop** | Not enough data | 7.4 (7 reviews) | 
| **HTML Input** | Not enough data | 5.6 (6 reviews) | 
| **Domain Name** | Not enough data | Not enough data | 

#### Growth

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **SEO** | Not enough data | 6.3 (9 reviews) | 
| **Site Analytics** | Not enough data | 6.7 (10 reviews) | 
| **Marketing Tools** | Not enough data | 6.1 (9 reviews) | 
| **E-Commerce** | Not enough data | 8.1 (6 reviews) | 
| **Hosting** | Not enough data | 5.5 (7 reviews) | 

#### Content

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Email Integrations** | Not enough data | 8.1 (7 reviews) | 
| **Content Management** | Not enough data | 6.1 (9 reviews) | 
| **Permissions** | Not enough data | 8.3 (6 reviews) | 
| **WordPress Tool** | Not enough data | Not enough data | 

#### Support

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Customer Support** | Not enough data | 5.8 (12 reviews) | 

### POS

| Product | Score | Reviews |
|---|---|---|
| **Edge** | N/A | N/A |
| **Marketing 360** | N/A | N/A |

#### Payments

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Credit Card Payments** | Not enough data | Not enough data | 
| **Partial Payments** | Not enough data | Not enough data | 
| **Split Payments** | Not enough data | Not enough data | 
| **Discounts** | Not enough data | Not enough data | 
| **Voided/Refunded Payments** | Not enough data | Not enough data | 
| **Store Credit Allocation** | Not enough data | Not enough data | 
| **Tip Adjustments** | Not enough data | Not enough data | 
| **Offline Payments** | Not enough data | Not enough data | 
| **Multidevice Payment Acceptance** | Not enough data | Not enough data | 
| **Next Day Deposits** | Not enough data | Not enough data | 

#### Employee Management

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Employee Accounts** | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | 
| **Commission Tracking** | Not enough data | Not enough data | 
| **Tab Allocation** | Not enough data | Not enough data | 
| **Log/Shift Notes** | Not enough data | Not enough data | 
| **Staff Scheduling** | Not enough data | Not enough data | 
| **Floor Plans** | Not enough data | Not enough data | 

#### Customer Management

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Loyalty Membership** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 
| **Credit Card Filing** | Not enough data | Not enough data | 

#### Inventory Management

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Track Inventory** | Not enough data | Not enough data | 
| **Inventory Notifications** | Not enough data | Not enough data | 
| **Product Organization** | Not enough data | Not enough data | 
| **Multilocation Inventory Tracking** | Not enough data | Not enough data | 

#### Integrations

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Accounting Integrations** | Not enough data | Not enough data | 
| **Inventory Management Integrations** | Not enough data | Not enough data | 
| **E-Commerce Integrations** | Not enough data | Not enough data | 

#### Analytics

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Sales Tracking** | Not enough data | Not enough data | 
| **Guest Counts** | Not enough data | Not enough data | 
| **End of Day Reports** | Not enough data | Not enough data | 

### Local Marketing

| Product | Score | Reviews |
|---|---|---|
| **Edge** | N/A | N/A |
| **Marketing 360** | N/A | N/A |

#### Platform

| Feature | Edge | Marketing 360 | 
|---|---|---|
| **Internationalization** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management)

**Unique to Edge (3):** [Customer Communications Management Software](https://www.g2.com/categories/customer-communications-management), [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics), [Employee Recognition Software](https://www.g2.com/categories/employee-recognition)

**Unique to Marketing 360 (13):** [Digital Audio Advertising Software](https://www.g2.com/categories/digital-audio-advertising), [Payment Processing Software](https://www.g2.com/categories/payment-processing), [Subscription Billing Software](https://www.g2.com/categories/subscription-billing), [Local Listing Management Software](https://www.g2.com/categories/local-listing-management), [Local SEO Software](https://www.g2.com/categories/local-seo), [Website Builder Software](https://www.g2.com/categories/website-builder), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Shopping Cart Software](https://www.g2.com/categories/shopping-cart), [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [CRM Software](https://www.g2.com/categories/crm), [Multi-Location Marketing Platforms](https://www.g2.com/categories/multi-location-marketing-platforms), [Retail POS Systems](https://www.g2.com/categories/retail-pos)


---
## Reviewer Demographics

### By Company Size

| Segment | Edge | Marketing 360 | 
|---|---|---|
| **Small-Business** | 65.0% | 77.0% | 
| **Mid-Market** | 29.0% | 16.4% | 
| **Enterprise** | 6.0% | 6.6% | 

### By Industry

#### Edge

- **Retail:** 31.0%
- **Health, Wellness and Fitness:** 23.0%
- **Alternative Medicine:** 10.0%
- **Consumer Services:** 6.5%
- **Cosmetics:** 4.5%
- **Pharmaceuticals:** 4.0%
- **Wholesale:** 3.0%
- **Entertainment:** 2.5%
- **Medical Practice:** 2.0%
- **Marketing and Advertising:** 2.0%
- **Other:** 11.5%

#### Marketing 360

- **Real Estate:** 9.8%
- **Construction:** 9.8%
- **Health, Wellness and Fitness:** 8.2%
- **Automotive:** 6.6%
- **Retail:** 6.6%
- **Financial Services:** 6.6%
- **Information Technology and Services:** 4.9%
- **Apparel & Fashion:** 3.3%
- **Printing:** 3.3%
- **Consumer Goods:** 3.3%
- **Other:** 37.7%

---
## Alternatives

### Alternatives to Edge

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4201 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.5/5 stars (2109 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (690 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2469 reviews)
- [SOCi](https://www.g2.com/products/soci/reviews) — 4.5/5 stars (4660 reviews)
- [Calabrio ONE](https://www.g2.com/products/calabrio-one/reviews) — 4.4/5 stars (435 reviews)
- [Freshdesk](https://www.g2.com/products/freshdesk/reviews) — 4.4/5 stars (3754 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2067 reviews)
- [LiveAgent](https://www.g2.com/products/liveagent/reviews) — 4.5/5 stars (1538 reviews)
- [Textedly](https://www.g2.com/products/textedly/reviews) — 4.6/5 stars (1397 reviews)

### Alternatives to Marketing 360

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14893 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4201 reviews)
- [Thryv](https://www.g2.com/products/thryv/reviews) — 4.3/5 stars (2012 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1087 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14774 reviews)
- [Bitrix24](https://www.g2.com/products/bitrix24/reviews) — 4.1/5 stars (608 reviews)
- [Square Online (formerly Weebly)](https://www.g2.com/products/square-online-formerly-weebly/reviews) — 4.2/5 stars (482 reviews)
- [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (540 reviews)
- [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1124 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7418 reviews)

---
## Top Discussions

### Edge

- Title: [What is EyeRate used for?](https://www.g2.com/discussions/what-is-eyerate-used-for) — 1 comment
  > **Top comment:** "EDGE Is used for employee driven growth. Our whole purpose is to help grow your business, by empowering your employees with rewards and incentives. Happy..."

### Marketing 360

- Title: [Where is marketing 360 located?](https://www.g2.com/discussions/where-is-marketing-360-located) — 1 comment *(includes official response)*
  > **Top comment:** "Marketing 360 is located in Fort Collins, Colorado"
- Title: [How much does marketing360 cost?](https://www.g2.com/discussions/how-much-does-marketing360-cost) — 1 comment
  > **Top comment:** "Depends on plan,but no matter the plan,more than it's worth. "
- Title: [When is the next update to the current version of the platform being released?](https://www.g2.com/discussions/30858-when-is-the-next-update-to-the-current-version-of-the-platform-being-released) — 1 comment, 1 upvote
  > **Top comment:** "Everything about their platform is outdated and below industry standard. Use Wishpond to do your new and existing customer email marketing. Stay away from..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/eyerate-reviews-edge-vs-madwire-marketing-360)