Compare Exponea vs Pardot

See this
comparison of Exponea vs. Pardot
based on data from user reviews. Exponea rates 4.8/5 stars with 132 reviews. Pardot rates 4.0/5 stars with 1,515 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Exponea Core
-
Growth
$1,250
per month
 
Omni‑Channel Orchestration
-
Plus
$2,500
per month
 
Web Optimization Platform
-
Advanced
$4,000
per month
 
Product Recommendations
-
 
Predictions
-
 
Free Trial Unavailable
Free Trial Unavailable
Exponea
Exponea Core
-
Omni‑Channel Orchestration
-
Web Optimization Platform
-
Product Recommendations
-
Predictions
-
Free Trial Unavailable
Pardot
Growth
$1,250per month
Plus
$2,500per month
Advanced
$4,000per month
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
9.2
7.9
Ease of Use
Ease of Use
8.5
7.6
Ease of Setup
Ease of Setup
8.1
7.2
Ease of Admin
Ease of Admin
8.8
8.0
Quality of Support
Quality of Support
9.6
7.4
Ease of Doing Business With
Ease of Doing Business With
9.4
7.9
Product Direction (% positive)
Product Direction (% positive)
9.3
7.4
Meets Requirements
Exponea
9.2
Pardot
7.9
Ease of Use
Exponea
8.5
Pardot
7.6
Ease of Setup
Exponea
8.1
Pardot
7.2
Ease of Admin
Exponea
8.8
Pardot
8.0
Quality of Support
Exponea
9.6
Pardot
7.4
Ease of Doing Business With
Exponea
9.4
Pardot
7.9
Product Direction (% positive)
Exponea
9.3
Pardot
7.4

Features

Email Marketing
Building and Personalizing Emails
Exponea
9.2
Pardot
8.0
Sending Outbound Emails
Exponea
9.2
Pardot
8.4
Manage Email Deliverability
Exponea
8.9
Pardot
8.1
Automated Email Responses
Exponea
9.3
Pardot
8.3
Online Marketing
Landing Pages and Forms
Exponea
8.2
Pardot
7.4
Dynamic Content
Exponea
9.1
Pardot
7.4
A/B Testing
Exponea
9.3
Pardot
7.4
Mobile Optimized
Exponea
8.8
Pardot
7.2
Search Tracking and Optimization
Exponea
9.1
Pardot
7.2
Lead Management
Marketing Lead Database
Exponea
9.1
Pardot
8.0
Data Quality Management
Exponea
9.0
Pardot
7.5
Segmentation
Exponea
9.4
Pardot
8.0
Lead Scoring and Grading
Exponea
9.0
Pardot
8.0
Lead Nurturing
Exponea
9.1
Pardot
8.1
Online Behavior Tracking
Exponea
9.3
Pardot
7.8
Automated Alerts and Tasks
Exponea
8.9
Pardot
7.9
CRM Lead Integration
Exponea
8.9
Pardot
8.3
Campaign Management
Program Management
Exponea
9.1
Pardot
7.6
Event / Webinar Marketing
Exponea
9.6
Pardot
7.6
Calendaring
Exponea
9.2
Pardot
7.1
Budgeting
Exponea
9.1
Pardot
6.5
Social
Social Listening
Exponea
9.6
Pardot
6.1
Social Sharing
Exponea
9.7
Pardot
6.4
Social Campaigns
Exponea
9.4
Pardot
6.4
Social Engagement
Exponea
9.4
Pardot
6.5
Social Ads
Exponea
9.2
Pardot
6.2
Reporting & Analytics
Basic Reporting
Exponea
9.5
Pardot
7.3
Web Analytics
Exponea
9.2
Pardot
6.8
ROI Analytics
Exponea
9.0
Pardot
6.5
Revenue Analytics
Exponea
9.3
Pardot
6.4
SEO / Keyword Analytics
Exponea
9.3
Pardot
6.4
Platform
Customization
Exponea
9.2
Pardot
6.9
Workflow Capability
Exponea
8.8
Pardot
7.7
User, Role, and Access Management
Exponea
8.7
Pardot
8.0
Internationalization
Exponea
9.0
Pardot
7.4
Sandbox / Test Environments
Exponea
8.7
Pardot
6.9
Performance and Reliability
Exponea
9.5
Pardot
8.1
Output Document Generation
Exponea
9.2
Pardot
8.3
Integration
Data Import & Export Tools
Exponea
8.7
Pardot
8.0
Integration APIs
Exponea
9.3
Pardot
7.7
Breadth of Partner Applications
Exponea
9.0
Pardot
7.3

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
47.0%
34.1%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
37.1%
54.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
15.9%
11.4%
Exponea
Small-Business
47.0%
Mid-Market
37.1%
Enterprise
15.9%
Pardot
Small-Business
34.1%
Mid-Market
54.6%
Enterprise
11.4%

Reviewers' Industry

 
Marketing and Advertising
15.9%
Computer Software
21.6%
 
Retail
13.6%
Information Technology and Services
13.5%
 
Information Technology and Services
12.9%
Marketing and Advertising
10.9%
 
Telecommunications
8.3%
Internet
5.5%
 
Internet
6.1%
Financial Services
3.1%
 
Other
43.2%
Other
45.4%
Exponea
Marketing and Advertising
15.9%
Retail
13.6%
Information Technology and Services
12.9%
Telecommunications
8.3%
Internet
6.1%
Other
43.2%
Pardot
Computer Software
21.6%
Information Technology and Services
13.5%
Marketing and Advertising
10.9%
Internet
5.5%
Financial Services
3.1%
Other
45.4%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Marian G.
User in Internet

Easy to understand, versatile, logical improvements. Insightful consultants, happy to help. Better conversion.

Zach L.
Administrator in E-Learning

Pardot is great in that it has many connections to external services that give you better insights into your contact's digital body language. From the Wistia connector (which allows you to see which videos & how long your contacts are viewing) to the Google...

Most Helpful Critical Review
Most Helpful Critical Review
Allie C.
Administrator in Computer Software

I signed on with Pardot in January, very eager and highly motivated to get a new solution in place. However after many false starts over the course of three weeks, it came to light that Pardot does not work with our implementation of Salesforce. (We use...

 
Exponea
Most Helpful Favorable Review
Marian G.
User in Internet

Easy to understand, versatile, logical improvements. Insightful consultants, happy to help. Better conversion.

Pardot
Most Helpful Favorable Review
Zach L.
Administrator in E-Learning

Pardot is great in that it has many connections to external services that give you better insights into your contact's digital body language. From the Wistia connector (which allows you to see which videos & how long your contacts are viewing) to the Google...

Most Helpful Critical Review
Allie C.
Administrator in Computer Software

I signed on with Pardot in January, very eager and highly motivated to get a new solution in place. However after many false starts over the course of three weeks, it came to light that Pardot does not work with our implementation of Salesforce. (We use...

Screenshots

 
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Videos

 

Watch a 3 Minute Demo of Exponea in Action

Meet Pardot: B2B marketing automation on the world's #1 CRM. Pardot empowers marketing and sales teams to work together to find and nurture leads, close more deals, and maximize return on investment.

Exponea

Watch a 3 Minute Demo of Exponea in Action

Pardot

Meet Pardot: B2B marketing automation on the world's #1 CRM. Pardot empowers marketing and sales teams to work together to find and nurture leads, close more deals, and maximize return on investment.

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