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Display Advertising Software
EXADS
Google Ad Manager
EXADS-vs-Google Ad Manager
Compare EXADS and Google Ad Manager
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Publisher Ad Server
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At a Glance
Pricing
Ratings
Features
Reviews
Alternatives
Discussions
Add Product
EXADS
(16)
5.0
out of
5
EXADS
By
EXADS
Google Ad Manager
(234)
4.2
out of
5
Google Ad Manager
By
Google
At a Glance
Star Rating
(16)
5.0
out of
5
(234)
4.2
out of
5
Market Segments
Mid-Market (76.9% of reviews)
Information
Mid-Market (42.0% of reviews)
Information
Pros & Cons
Advertising
(1)
Ease of Use
(1)
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
EXADS
Star Rating
(16)
5.0
out of
5
Market Segments
Mid-Market (76.9% of reviews)
Information
Pros & Cons
Advertising
(1)
Ease of Use
(1)
Entry-Level Pricing
No pricing available
Learn more about EXADS
Google Ad Manager
Star Rating
(234)
4.2
out of
5
Market Segments
Mid-Market (42.0% of reviews)
Information
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Google Ad Manager
EXADS vs Google Ad Manager
Reviewers felt that EXADS meets the needs of their business better than Google Ad Manager.
When comparing quality of ongoing product support, reviewers felt that EXADS is the preferred option.
For feature updates and roadmaps, our reviewers preferred the direction of EXADS over Google Ad Manager.
Pricing
Entry-Level Pricing
EXADS
No pricing available
Google Ad Manager
No pricing available
Free Trial
EXADS
Free Trial is available
Google Ad Manager
No trial information available
Ratings
Meets Requirements
9.4
9
8.6
210
Ease of Use
9.6
9
7.8
207
Ease of Setup
9.7
5
7.6
106
Ease of Admin
Not enough data
7.9
97
Quality of Support
9.8
9
7.0
192
Has the product been a good partner in doing business?
Not enough data
7.9
95
Product Direction (% positive)
10.0
8
7.7
204
Features by Category
Display Advertising
Hide 34 Features
Show 34 Features
9.0
7
Not enough data
Channel Functionality
Display Functionality
10.0
(won by default)
5
Not enough data
Platform Interoperability
Close Ecosystem API
Not enough data
Not enough data
Agentic AI - Display Advertising
Autonomous Task Execution
Not enough data
Not enough data
Multi-step Planning
Not enough data
Not enough data
Cross-system Integration
Not enough data
Not enough data
Adaptive Learning
Not enough data
Not enough data
Proactive Assistance
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Campaign Management
Campaign Dashboard
10.0
(won by default)
5
Not enough data
Campaign Optimization
10.0
(won by default)
5
Not enough data
Reach
9.3
(won by default)
5
Not enough data
Bulk Editing
8.7
(won by default)
5
Not enough data
Batch Uploading
9.0
(won by default)
5
Not enough data
Brand Safety
9.0
(won by default)
5
Not enough data
Fraud Protection
10.0
(won by default)
5
Not enough data
Frequency Capping
9.3
(won by default)
5
Not enough data
Budget Pacing
9.3
(won by default)
5
Not enough data
Creative Optimization
8.7
(won by default)
5
Not enough data
Rich Media Capabilties
9.0
(won by default)
5
Not enough data
In-App Ads
8.0
(won by default)
5
Not enough data
Mobile Rich Media Capabilities
8.3
(won by default)
5
Not enough data
Targeting
Targeting
9.3
(won by default)
5
Not enough data
Retargeting
9.0
(won by default)
5
Not enough data
Geo-Targeting
9.3
(won by default)
5
Not enough data
Contextual Targeting
8.7
(won by default)
5
Not enough data
Platform
API / Integrations
8.3
(won by default)
5
Not enough data
Custom Reports
9.0
(won by default)
5
Not enough data
User, Role, and Access Management
8.7
(won by default)
5
Not enough data
Performance and Reliability
9.0
(won by default)
5
Not enough data
Enterprise Scalability
9.3
(won by default)
5
Not enough data
Customization
9.0
(won by default)
5
Not enough data
Workflow Capability
8.7
(won by default)
5
Not enough data
Internationalization
9.0
(won by default)
5
Not enough data
Notifications
7.7
(won by default)
5
Not enough data
Mobile Advertising
Hide 37 Features
Show 37 Features
8.9
7
Not enough data
Platform Interoperability
Close Ecosystem API
8.7
(won by default)
5
Not enough data
Mobile Functionality
Mobile Functionality
9.0
(won by default)
5
Not enough data
Agentic AI - Mobile Advertising
Autonomous Task Execution
Not enough data
Not enough data
Multi-step Planning
Not enough data
Not enough data
Cross-system Integration
Not enough data
Not enough data
Adaptive Learning
Not enough data
Not enough data
Proactive Assistance
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Campaign Management
Campaign Dashboard
10.0
(won by default)
5
Not enough data
Campaign Optimization
10.0
(won by default)
5
Not enough data
Reach
9.3
(won by default)
5
Not enough data
Bulk Editing
8.7
(won by default)
5
Not enough data
Batch Uploading
9.0
(won by default)
5
Not enough data
Brand Safety
9.0
(won by default)
5
Not enough data
Fraud Protection
10.0
(won by default)
5
Not enough data
Frequency Capping
9.3
(won by default)
5
Not enough data
Budget Pacing
9.3
(won by default)
5
Not enough data
Creative Optimization
8.7
(won by default)
5
Not enough data
Rich Media Capabilties
9.0
(won by default)
5
Not enough data
In-App Ads
8.0
(won by default)
5
Not enough data
Mobile Rich Media Capabilities
8.3
(won by default)
5
Not enough data
Targeting
Targeting
9.3
(won by default)
5
Not enough data
Retargeting
9.0
(won by default)
5
Not enough data
Geo-Targeting
9.3
(won by default)
5
Not enough data
Contextual Targeting
8.7
(won by default)
5
Not enough data
Mobile
Mobile Tracking
9.3
(won by default)
5
Not enough data
In-App Ads
8.0
(won by default)
5
Not enough data
Mobile Rich Media Capabilities
8.3
(won by default)
5
Not enough data
Platform
API / Integrations
8.3
(won by default)
5
Not enough data
Custom Reports
9.0
(won by default)
5
Not enough data
User, Role, and Access Management
8.7
(won by default)
5
Not enough data
Performance and Reliability
9.0
(won by default)
5
Not enough data
Enterprise Scalability
9.3
(won by default)
5
Not enough data
Customization
9.0
(won by default)
5
Not enough data
Workflow Capability
8.7
(won by default)
5
Not enough data
Internationalization
9.0
(won by default)
5
Not enough data
Notifications
7.7
(won by default)
5
Not enough data
Video Advertising
Hide 34 Features
Show 34 Features
9.0
7
Not enough data
Platform Interoperability
Close Ecosystem API
9.0
(won by default)
5
Not enough data
Video Functionality
Video Functionality
10.0
(won by default)
5
Not enough data
Agentic AI - Video Advertising
Autonomous Task Execution
Not enough data
Not enough data
Multi-step Planning
Not enough data
Not enough data
Cross-system Integration
Not enough data
Not enough data
Adaptive Learning
Not enough data
Not enough data
Proactive Assistance
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Campaign Management
Campaign Dashboard
10.0
(won by default)
5
Not enough data
Campaign Optimization
10.0
(won by default)
5
Not enough data
Reach
9.3
(won by default)
5
Not enough data
Bulk Editing
8.7
(won by default)
5
Not enough data
Batch Uploading
9.0
(won by default)
5
Not enough data
Brand Safety
9.0
(won by default)
5
Not enough data
Fraud Protection
10.0
(won by default)
5
Not enough data
Frequency Capping
9.3
(won by default)
5
Not enough data
Budget Pacing
9.3
(won by default)
5
Not enough data
Creative Optimization
8.7
(won by default)
5
Not enough data
Rich Media Capabilties
9.0
(won by default)
5
Not enough data
In-App Ads
8.0
(won by default)
5
Not enough data
Mobile Rich Media Capabilities
8.3
(won by default)
5
Not enough data
Targeting
Targeting
9.3
(won by default)
5
Not enough data
Retargeting
9.0
(won by default)
5
Not enough data
Geo-Targeting
9.3
(won by default)
5
Not enough data
Contextual Targeting
8.7
(won by default)
5
Not enough data
Platform
API / Integrations
8.3
(won by default)
5
Not enough data
Custom Reports
9.0
(won by default)
5
Not enough data
User, Role, and Access Management
8.7
(won by default)
5
Not enough data
Performance and Reliability
9.0
(won by default)
5
Not enough data
Enterprise Scalability
9.3
(won by default)
5
Not enough data
Customization
9.0
(won by default)
5
Not enough data
Workflow Capability
8.7
(won by default)
5
Not enough data
Internationalization
9.0
(won by default)
5
Not enough data
Notifications
7.7
(won by default)
5
Not enough data
Retail Media Advertising Platforms
Hide 17 Features
Show 17 Features
Not enough data
Not enough data
Platform Basics
Ad Serving Rules
Not enough data
Not enough data
Sponsored Product Listing Ads
Not enough data
Not enough data
Banner Ads
Not enough data
Not enough data
Display Ads
Not enough data
Not enough data
Platform Data
Reporting Performance Metrics
Not enough data
Not enough data
Data Filtering
Not enough data
Not enough data
Reporting Dashboards
Not enough data
Not enough data
Platform Additional Functionality
Offline Ads
Not enough data
Not enough data
Video Ads
Not enough data
Not enough data
Team Collaboration
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Agentic AI - Retail Media Advertising Platforms
Autonomous Task Execution
Not enough data
Not enough data
Multi-step Planning
Not enough data
Not enough data
Cross-system Integration
Not enough data
Not enough data
Adaptive Learning
Not enough data
Not enough data
Proactive Assistance
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
App Monetization Platforms
Hide 21 Features
Show 21 Features
Not enough data
Not enough data
Platform - App Monetization Platforms
Automated Tools
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Audience Targeting
Not enough data
Not enough data
In-App Purchases
Not enough data
Not enough data
Reporting & Dashboards
Not enough data
Not enough data
A/B Testing
Not enough data
Not enough data
AI Algorithms
Not enough data
Not enough data
Integration APIs
Not enough data
Not enough data
Fraud Prevention
Not enough data
Not enough data
Cross-Platform Support
Not enough data
Not enough data
Payment Integration
Not enough data
Not enough data
User Data Analysis
Not enough data
Not enough data
Subscription Management
Not enough data
Not enough data
Performance Analytics
Not enough data
Not enough data
Multiple Monetization Models
Not enough data
Not enough data
Advertising - App Monetization Platforms
Ad Exchange
Not enough data
Not enough data
Offerwall
Not enough data
Not enough data
Bidding
Not enough data
Not enough data
Ad Mediation
Not enough data
Not enough data
Ad Formats
Not enough data
Not enough data
Ad Optimization
Not enough data
Not enough data
Publisher Ad Server
Hide 20 Features
Show 20 Features
Not enough data
8.8
11
Ad Serving & Management - Publisher Ad Server
Real-Time Bidding (RTB) Support
Not enough data
8.3
(won by default)
7
Ad Delivery Optimization & Management
Not enough data
9.5
(won by default)
7
Ad Inventory Management
Not enough data
9.6
(won by default)
8
Dynamic Ad Placement
Not enough data
9.0
(won by default)
7
Ad Tag Management
Not enough data
9.0
(won by default)
8
Targeting & Personalization - Publisher Ad Server
Geo-Targeting
Not enough data
9.5
(won by default)
7
A/B Testing for Ads
Not enough data
9.5
(won by default)
7
Multi-Device & Cross-Platform Delivery
Not enough data
8.8
(won by default)
7
Audience Targeting
Not enough data
9.0
(won by default)
7
Frequency Capping
Not enough data
8.9
(won by default)
6
Contextual Targeting
Not enough data
8.9
(won by default)
6
Monetization & Reporting - Publisher Ad Server
Header Bidding Support
Not enough data
9.2
(won by default)
6
Ad Revenue Share & Payout Management
Not enough data
9.2
(won by default)
6
Revenue Forecasting
Not enough data
8.3
(won by default)
6
Performance & Engagement Analytics
Not enough data
9.4
(won by default)
8
Agentic AI - Publisher Ad Server
Autonomous Task Execution
Not enough data
8.0
(won by default)
5
Multi-step Planning
Not enough data
7.7
(won by default)
5
Cross-system Integration
Not enough data
7.5
(won by default)
6
Adaptive Learning
Not enough data
8.1
(won by default)
6
Proactive Assistance
Not enough data
8.6
(won by default)
6
Supply Side Platform (SSP)
Hide 12 Features
Show 12 Features
Not enough data
8.2
73
Agentic AI - Supply Side Platform (SSP)
Autonomous Task Execution
Not enough data
Not enough data
Multi-step Planning
Not enough data
Not enough data
Cross-system Integration
Not enough data
Not enough data
Adaptive Learning
Not enough data
Not enough data
Proactive Assistance
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
SSP Functionality
SSP Functionality
Not enough data
8.2
(won by default)
53
SSP
Ad Unit Availability
Not enough data
8.2
(won by default)
54
Impression Targeting
Not enough data
8.6
(won by default)
50
Floor Price
Not enough data
8.1
(won by default)
46
Advertiser Restrictions
Not enough data
7.7
(won by default)
50
Bid Reporting
Not enough data
8.2
(won by default)
47
Cross-Channel Advertising
Hide 6 Features
Show 6 Features
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Autonomous Task Execution
Not enough data
Not enough data
Multi-step Planning
Not enough data
Not enough data
Cross-system Integration
Not enough data
Not enough data
Adaptive Learning
Not enough data
Not enough data
Proactive Assistance
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Categories
Categories
Shared Categories
EXADS
Google Ad Manager
EXADS and Google Ad Manager are categorized as
Publisher Ad Server
Unique Categories
EXADS is categorized as
Cross-Channel Advertising
,
Video Advertising
,
Mobile Advertising
,
Display Advertising
, and
Retail Media Advertising Platforms
Google Ad Manager is categorized as
Supply Side Platform (SSP)
and
App Monetization Platforms
Reviews
Reviewers' Company Size
EXADS
Small-Business
(50 or fewer emp.)
23.1%
Mid-Market
(51-1000 emp.)
76.9%
Enterprise
(> 1000 emp.)
0%
Google Ad Manager
Small-Business
(50 or fewer emp.)
36.7%
Mid-Market
(51-1000 emp.)
42.0%
Enterprise
(> 1000 emp.)
21.2%
Small-Business
(50 or fewer emp.)
23.1%
36.7%
Mid-Market
(51-1000 emp.)
76.9%
42.0%
Enterprise
(> 1000 emp.)
0%
21.2%
Reviewers' Industry
EXADS
Marketing and Advertising
76.9%
Internet
15.4%
Computer & Network Security
7.7%
‐
‐
Other
0.0%
Google Ad Manager
Marketing and Advertising
40.6%
Publishing
6.6%
Internet
6.1%
Broadcast Media
4.4%
Newspapers
4.4%
Other
38.0%
Alternatives
EXADS Alternatives
StackAdapt
Add StackAdapt
Facebook
Add Facebook for Business
AdRoll
Add AdRoll
Marin Software
Add Marin Software
See all alternatives
Google Ad Manager Alternatives
OpenX
Add OpenX
PubMatic
Add PubMatic
Equativ
Add Equativ
Magnite, for Sellers
Add Magnite, for Sellers
See all alternatives
Discussions
EXADS Discussions
EXADS has no discussions with answers
See all discussions
Google Ad Manager Discussions
Is Google Ad Manager An SSP?
2 Comments
NS
Yes, Google Ad Manager is a complete platform that can act as an ad server as well as an SSP.
Read more
What is Google Ad Manager used for?
1 Comment
AD
It is best way to monetize client ads on different platform also benifit for ADX to sell direct ads and get more revenue
Read more
How do I use Google Ad Manager?
1 Comment
AD
Using Ad manager we can easily manage our ads
Read more
See all discussions
Ask EXADS a Question
Contact EXADS
Ask Google Ad Manager a Question
Contact Google Ad Manager
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EXADS
Google Ad Manager
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