Compare Evergage, Pendo, Optimizely, and Adobe Target

Pricing

 
Evergage Core Platform
Contact us for pricing.
Enterprise
Contact Vendor
 
Evergage 1 Platform
Contact us for pricing.
 
Free Trial Unavailable
Free Trial
Free Trial Unavailable
Free Trial Unavailable
Evergage
Evergage Core Platform
Contact us for pricing.
Evergage 1 Platform
Contact us for pricing.
Free Trial Unavailable
Pendo
Free Trial
Optimizely
Enterprise
Contact Vendor
Free Trial Unavailable
Adobe Target
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.5
8.6
8.6
8.0
Ease of Use
Ease of Use
7.1
8.2
8.5
6.4
Ease of Setup
Ease of Setup
7.4
8.4
8.7
6.2
Ease of Admin
Ease of Admin
7.6
8.7
8.4
6.7
Quality of Support
Quality of Support
9.1
9.1
8.0
6.2
Ease of Doing Business With
Ease of Doing Business With
9.3
9.5
8.1
7.7
Product Direction (% positive)
Product Direction (% positive)
9.0
9.5
7.6
8.3
Meets Requirements
Evergage
8.5
Pendo
8.6
Optimizely
8.6
Adobe Target
8.0
Ease of Use
Evergage
7.1
Pendo
8.2
Optimizely
8.5
Adobe Target
6.4
Ease of Setup
Evergage
7.4
Pendo
8.4
Optimizely
8.7
Adobe Target
6.2
Ease of Admin
Evergage
7.6
Pendo
8.7
Optimizely
8.4
Adobe Target
6.7
Quality of Support
Evergage
9.1
Pendo
9.1
Optimizely
8.0
Adobe Target
6.2
Ease of Doing Business With
Evergage
9.3
Pendo
9.5
Optimizely
8.1
Adobe Target
7.7
Product Direction (% positive)
Evergage
9.0
Pendo
9.5
Optimizely
7.6
Adobe Target
8.3

Features

Variation Testing
A/B Testing
Evergage
9.0
Pendo
7.7
Optimizely
9.5
Adobe Target
8.2
Conversion Goal
Evergage
8.5
Pendo
Not enough data available
Optimizely
8.8
Adobe Target
8.7
Percentage of Traffic
Evergage
9.0
Pendo
7.8
Optimizely
9.2
Adobe Target
8.3
Confidence Level
Evergage
8.6
Pendo
6.7
Optimizely
8.7
Adobe Target
7.6
Multivariate Testing
Evergage
8.5
Pendo
Not enough data available
Optimizely
8.5
Adobe Target
7.4
Split URL Testing
Evergage
8.5
Pendo
Not enough data available
Optimizely
8.7
Adobe Target
8.6
Build
WYSIWYG Editor
Evergage
7.1
Pendo
Not enough data available
Optimizely
7.7
Adobe Target
6.2
Landing Pages
Evergage
8.2
Pendo
Not enough data available
Optimizely
Not enough data available
Adobe Target
7.7
Reporting
Segmentation
Evergage
8.6
Pendo
8.1
Optimizely
7.9
Adobe Target
8.3
Reports and Dashboards
Evergage
7.9
Pendo
7.6
Optimizely
7.9
Adobe Target
7.3
Mobile Optimization
Evergage
7.6
Pendo
Not enough data available
Optimizely
7.3
Adobe Target
6.3
Personalization
Standard Targeting
Evergage
9.0
Pendo
8.8
Optimizely
8.5
Adobe Target
8.5
Custom Targeting
Evergage
9.1
Pendo
8.8
Optimizely
8.0
Adobe Target
8.1
Profile Storage Duration
Evergage
8.9
Pendo
8.5
Optimizely
7.4
Adobe Target
Not enough data available
In-Page Analytics
Click Reporting
Evergage
8.4
Pendo
8.6
Optimizely
8.1
Adobe Target
8.3
Heat Maps
Evergage
7.8
Pendo
8.0
Optimizely
6.6
Adobe Target
Not enough data available
Session Replays
Evergage
Not enough data available
Pendo
5.2
Optimizely
6.1
Adobe Target
Not enough data available
Administration
API / Integrations
Evergage
7.8
Pendo
8.2
Optimizely
7.4
Adobe Target
7.0
QA Testing
Evergage
8.1
Pendo
8.7
Optimizely
7.3
Adobe Target
7.1
Performance and Reliability
Evergage
8.4
Pendo
8.3
Optimizely
8.1
Adobe Target
6.7
User, Role, and Access Management
Evergage
8.8
Pendo
8.1
Optimizely
8.8
Adobe Target
7.5

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
20.6%
17.3%
18.6%
20.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
54.2%
70.4%
55.7%
15.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
25.2%
12.2%
25.8%
65.0%
Evergage
Small-Business
20.6%
Mid-Market
54.2%
Enterprise
25.2%
Pendo
Small-Business
17.3%
Mid-Market
70.4%
Enterprise
12.2%
Optimizely
Small-Business
18.6%
Mid-Market
55.7%
Enterprise
25.8%
Adobe Target
Small-Business
20.0%
Mid-Market
15.0%
Enterprise
65.0%

Reviewers' Industry

 
Computer Software
15.9%
Computer Software
55.6%
Internet
18.1%
Marketing and Advertising
28.0%
 
Retail
12.7%
Information Technology and Services
11.8%
Marketing and Advertising
14.7%
Information Technology and Services
12.0%
 
Marketing and Advertising
9.5%
Internet
7.6%
Computer Software
13.8%
Sports
8.0%
 
Information Technology and Services
8.7%
Marketing and Advertising
5.6%
Information Technology and Services
6.9%
Financial Services
8.0%
 
Internet
7.9%
Education Management
4.9%
Financial Services
5.2%
Consumer Services
8.0%
 
Other
45.2%
Other
14.6%
Other
41.4%
Other
36.0%
Evergage
Computer Software
15.9%
Retail
12.7%
Marketing and Advertising
9.5%
Information Technology and Services
8.7%
Internet
7.9%
Other
45.2%
Pendo
Computer Software
55.6%
Information Technology and Services
11.8%
Internet
7.6%
Marketing and Advertising
5.6%
Education Management
4.9%
Other
14.6%
Optimizely
Internet
18.1%
Marketing and Advertising
14.7%
Computer Software
13.8%
Information Technology and Services
6.9%
Financial Services
5.2%
Other
41.4%
Adobe Target
Marketing and Advertising
28.0%
Information Technology and Services
12.0%
Sports
8.0%
Financial Services
8.0%
Consumer Services
8.0%
Other
36.0%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User in Market Research

Evergage fills a space in the analytics market like no other product I've tried. As an analytics expert, I've tried many different products and I really push products to their breaking point because I know javaScript and apache server features and...

Allie J.
User

Pendo allows you to track customer visits and clicks on page elements, pages, or a set of pages. It's been very helpful to find out if customers are following the intended journey, and if not, where they are going astray. This has allowed my team to...

Wissam Y.
User in Marketing and Advertising

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....

Wesley H.
Consultant in Marketing and Advertising

Adobe Target has an extensive system for targeting and measuring content. From multivariate to landing page testing, you can compare experiences and determine the result all in one platform. Adobe Target has some easy to use out of the box features which...

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Information Technology and Services

Data, Data, Data in cloud will always need scrutiny

G2 User in Computer Software

I've been using the tool actively for over two years now and in that time they've added an impressive amount of new functionality. Being so familiar with the product, I'm acutely aware of all its shortcomings of which there are many. Namely, a truly...

Vladimir B.
Administrator in Marketing and Advertising

I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...

G2 User in Information Technology and Services

Business stakeholders needed support from Marketing IT folks and Adobe services to correctly configure the product and content templates along with the integration with Adobe SiteCatalyst for getting the correct reports for analysis of the configured...

 
Evergage
Most Helpful Favorable Review
G2 User in Market Research

Evergage fills a space in the analytics market like no other product I've tried. As an analytics expert, I've tried many different products and I really push products to their breaking point because I know javaScript and apache server features and...

Most Helpful Critical Review
G2 User in Information Technology and Services

Data, Data, Data in cloud will always need scrutiny

Pendo
Most Helpful Favorable Review
Allie J.
User

Pendo allows you to track customer visits and clicks on page elements, pages, or a set of pages. It's been very helpful to find out if customers are following the intended journey, and if not, where they are going astray. This has allowed my team to...

Most Helpful Critical Review
G2 User in Computer Software

I've been using the tool actively for over two years now and in that time they've added an impressive amount of new functionality. Being so familiar with the product, I'm acutely aware of all its shortcomings of which there are many. Namely, a truly...

Optimizely
Most Helpful Favorable Review
Wissam Y.
User in Marketing and Advertising

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....

Most Helpful Critical Review
Vladimir B.
Administrator in Marketing and Advertising

I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...

Adobe Target
Most Helpful Favorable Review
Wesley H.
Consultant in Marketing and Advertising

Adobe Target has an extensive system for targeting and measuring content. From multivariate to landing page testing, you can compare experiences and determine the result all in one platform. Adobe Target has some easy to use out of the box features which...

Most Helpful Critical Review
G2 User in Information Technology and Services

Business stakeholders needed support from Marketing IT folks and Adobe services to correctly configure the product and content templates along with the integration with Adobe SiteCatalyst for getting the correct reports for analysis of the configured...

Screenshots

 
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Videos

 

Marketers across industries are striving to deliver relevant experiences to their customers and prospects across channels — but it’s not easy. Only Evergage’s personalization and customer data platform (CDP) delivers The Power of 1, enabling digital marketers to transform the dream of 1-to-1 customer engagement into reality. Combining in-depth behavioral analytics with advanced machine learning, Evergage provides the one platform you need to systematically understand your audience members – one at a time, “in the moment” and at scale – to deliver a maximally relevant, individualized experience.

Build products customers love with Pendo's integrated platform. Without any coding Pendo helps product managers identify trends, gather feedback, and guide users every day.

No videos providedNo videos provided
Evergage

Marketers across industries are striving to deliver relevant experiences to their customers and prospects across channels — but it’s not easy. Only Evergage’s personalization and customer data platform (CDP) delivers The Power of 1, enabling digital marketers to transform the dream of 1-to-1 customer engagement into reality. Combining in-depth behavioral analytics with advanced machine learning, Evergage provides the one platform you need to systematically understand your audience members – one at a time, “in the moment” and at scale – to deliver a maximally relevant, individualized experience.

Pendo

Build products customers love with Pendo's integrated platform. Without any coding Pendo helps product managers identify trends, gather feedback, and guide users every day.

Optimizely
No videos provided
Adobe Target
No videos provided

Downloads

Optimizely
No downloads provided
Adobe Target
No downloads provided
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