Compare Evergage, Google Analytics 360, and Mixpanel

Pricing

 
Evergage Core Platform
Contact us for pricing.
 
Evergage 1 Platform
Contact us for pricing.
 
Free Trial Unavailable
Free Trial Unavailable
Free Trial
Evergage
Evergage Core Platform
Contact us for pricing.
Evergage 1 Platform
Contact us for pricing.
Free Trial Unavailable
Google Analytics 360
Free Trial Unavailable
Mixpanel
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.4
8.7
8.2
Ease of Use
Ease of Use
7.0
7.9
7.7
Ease of Setup
Ease of Setup
7.5
7.8
7.1
Ease of Admin
Ease of Admin
7.8
8.3
7.5
Quality of Support
Quality of Support
9.1
8.0
7.8
Ease of Doing Business With
Ease of Doing Business With
9.4
8.4
8.1
Product Direction (% positive)
Product Direction (% positive)
9.0
8.1
6.9
Meets Requirements
Evergage
8.4
Google Analytics 360
8.7
Mixpanel
8.2
Ease of Use
Evergage
7.0
Google Analytics 360
7.9
Mixpanel
7.7
Ease of Setup
Evergage
7.5
Google Analytics 360
7.8
Mixpanel
7.1
Ease of Admin
Evergage
7.8
Google Analytics 360
8.3
Mixpanel
7.5
Quality of Support
Evergage
9.1
Google Analytics 360
8.0
Mixpanel
7.8
Ease of Doing Business With
Evergage
9.4
Google Analytics 360
8.4
Mixpanel
8.1
Product Direction (% positive)
Evergage
9.0
Google Analytics 360
8.1
Mixpanel
6.9

Features

Metrics
Sessions - Digital Analytics
Evergage
8.7
Google Analytics 360
8.7
Mixpanel
8.6
Engagement
Evergage
8.9
Google Analytics 360
8.5
Mixpanel
8.6
Entry and Exit Pages
Evergage
9.1
Google Analytics 360
8.5
Mixpanel
7.9
Standard Event Tracking
Evergage
8.6
Google Analytics 360
8.6
Mixpanel
8.6
Custom Event Tracking
Evergage
8.4
Google Analytics 360
8.4
Mixpanel
8.6
Retention
Evergage
8.5
Google Analytics 360
8.4
Mixpanel
8.0
Return
Evergage
8.3
Google Analytics 360
8.2
Mixpanel
8.0
Conversions
Evergage
8.6
Google Analytics 360
8.4
Mixpanel
8.4
Funnels
Evergage
8.1
Google Analytics 360
8.1
Mixpanel
8.8
Reporting
Real-Time Reporting
Evergage
8.9
Google Analytics 360
8.8
Mixpanel
8.4
Trending
Evergage
8.5
Google Analytics 360
8.5
Mixpanel
8.1
Retroactive Reporting
Evergage
9.0
Google Analytics 360
8.4
Mixpanel
7.8
Segmentation
Evergage
8.9
Google Analytics 360
8.4
Mixpanel
8.4
Mobile Reporting
Evergage
8.5
Google Analytics 360
8.4
Mixpanel
7.9
Unification Across Devices
Evergage
8.2
Google Analytics 360
8.2
Mixpanel
7.5
Custom Reports and Dashboards
Evergage
8.0
Google Analytics 360
8.5
Mixpanel
7.6
Other
User Data
Evergage
8.9
Google Analytics 360
8.4
Mixpanel
8.3
Site Search Reporting
Evergage
8.9
Google Analytics 360
8.2
Mixpanel
7.5
Load Time Monitoring
Evergage
8.7
Google Analytics 360
8.2
Mixpanel
7.2
Campaign Tracking
Evergage
8.6
Google Analytics 360
8.4
Mixpanel
7.8
E-Commerce
Evergage
8.9
Google Analytics 360
8.4
Mixpanel
7.4
Promotional Messages
Evergage
8.7
Google Analytics 360
8.1
Mixpanel
7.6
Administration Alerts
Evergage
7.5
Google Analytics 360
8.3
Mixpanel
7.6
Administration
API / Integrations
Evergage
7.9
Google Analytics 360
8.3
Mixpanel
7.9
QA Testing
Evergage
8.1
Google Analytics 360
8.1
Mixpanel
7.7
Performance and Reliability
Evergage
8.4
Google Analytics 360
8.6
Mixpanel
8.3
User, Role, and Access Management
Evergage
8.8
Google Analytics 360
8.6
Mixpanel
8.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
19.5%
49.1%
63.2%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
57.8%
31.7%
31.1%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
22.7%
19.2%
5.7%
Evergage
Small-Business
19.5%
Mid-Market
57.8%
Enterprise
22.7%
Google Analytics 360
Small-Business
49.1%
Mid-Market
31.7%
Enterprise
19.2%
Mixpanel
Small-Business
63.2%
Mid-Market
31.1%
Enterprise
5.7%

Reviewers' Industry

 
Computer Software
19.5%
Marketing and Advertising
18.9%
Computer Software
23.6%
 
Retail
10.9%
Computer Software
5.5%
Internet
17.9%
 
Marketing and Advertising
9.4%
Information Technology and Services
5.2%
Information Technology and Services
13.1%
 
Internet
7.0%
Internet
3.7%
Marketing and Advertising
8.3%
 
Information Technology and Services
7.0%
Entertainment
3.4%
Financial Services
6.6%
 
Other
46.1%
Other
63.4%
Other
30.6%
Evergage
Computer Software
19.5%
Retail
10.9%
Marketing and Advertising
9.4%
Internet
7.0%
Information Technology and Services
7.0%
Other
46.1%
Google Analytics 360
Marketing and Advertising
18.9%
Computer Software
5.5%
Information Technology and Services
5.2%
Internet
3.7%
Entertainment
3.4%
Other
63.4%
Mixpanel
Computer Software
23.6%
Internet
17.9%
Information Technology and Services
13.1%
Marketing and Advertising
8.3%
Financial Services
6.6%
Other
30.6%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Administrator in Market Research

Evergage fills a space in the analytics market like no other product I've tried. As an analytics expert, I've tried many different products and I really push products to their breaking point because I know javaScript and apache server features and...

User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
User in Venture Capital & Private Equity

The UX isn't great, campaign set up isn't very intuitive. Hard to build anything without code. Customer service is aggressive and makes it harder to engage.

User

Customer service is hard to access real people and not just computer operated people

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
Evergage
Most Helpful Favorable Review
Administrator in Market Research

Evergage fills a space in the analytics market like no other product I've tried. As an analytics expert, I've tried many different products and I really push products to their breaking point because I know javaScript and apache server features and...

Most Helpful Critical Review
User in Venture Capital & Private Equity

The UX isn't great, campaign set up isn't very intuitive. Hard to build anything without code. Customer service is aggressive and makes it harder to engage.

Google Analytics 360
Most Helpful Favorable Review
User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Most Helpful Critical Review
User

Customer service is hard to access real people and not just computer operated people

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Screenshots

 
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Videos

 

Marketers across industries are striving to deliver relevant experiences to their customers and prospects across channels — but it’s not easy. Only Evergage’s personalization and customer data platform (CDP) delivers The Power of 1, enabling digital marketers to transform the dream of 1-to-1 customer engagement into reality. Combining in-depth behavioral analytics with advanced machine learning, Evergage provides the one platform you need to systematically understand your audience members – one at a time, “in the moment” and at scale – to deliver a maximally relevant, individualized experience.

No videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Evergage

Marketers across industries are striving to deliver relevant experiences to their customers and prospects across channels — but it’s not easy. Only Evergage’s personalization and customer data platform (CDP) delivers The Power of 1, enabling digital marketers to transform the dream of 1-to-1 customer engagement into reality. Combining in-depth behavioral analytics with advanced machine learning, Evergage provides the one platform you need to systematically understand your audience members – one at a time, “in the moment” and at scale – to deliver a maximally relevant, individualized experience.

Google Analytics 360
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Downloads

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