Compare Evergage, Google Analytics 360, and Google Analytics

Pricing

 
Evergage Core Platform
Contact us for pricing.
 
Evergage 1 Platform
Contact us for pricing.
 
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Free Trial Unavailable
Free Trial Unavailable
Evergage
Evergage Core Platform
Contact us for pricing.
Evergage 1 Platform
Contact us for pricing.
Free Trial Unavailable
Google Analytics 360
Free Trial Unavailable
Google Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.4
8.7
9.0
Ease of Use
Ease of Use
7.0
7.9
7.7
Ease of Setup
Ease of Setup
7.5
7.8
7.8
Ease of Admin
Ease of Admin
7.8
8.3
8.2
Quality of Support
Quality of Support
9.1
8.0
7.4
Ease of Doing Business With
Ease of Doing Business With
9.4
8.4
8.2
Product Direction (% positive)
Product Direction (% positive)
9.0
8.1
8.4
Meets Requirements
Evergage
8.4
Google Analytics 360
8.7
Google Analytics
9.0
Ease of Use
Evergage
7.0
Google Analytics 360
7.9
Google Analytics
7.7
Ease of Setup
Evergage
7.5
Google Analytics 360
7.8
Google Analytics
7.8
Ease of Admin
Evergage
7.8
Google Analytics 360
8.3
Google Analytics
8.2
Quality of Support
Evergage
9.1
Google Analytics 360
8.0
Google Analytics
7.4
Ease of Doing Business With
Evergage
9.4
Google Analytics 360
8.4
Google Analytics
8.2
Product Direction (% positive)
Evergage
9.0
Google Analytics 360
8.1
Google Analytics
8.4

Features

Metrics
Sessions - Digital Analytics
Evergage
8.7
Google Analytics 360
8.7
Google Analytics
9.0
Engagement
Evergage
8.9
Google Analytics 360
8.5
Google Analytics
8.7
Entry and Exit Pages
Evergage
9.1
Google Analytics 360
8.5
Google Analytics
8.7
Standard Event Tracking
Evergage
8.6
Google Analytics 360
8.6
Google Analytics
8.5
Custom Event Tracking
Evergage
8.4
Google Analytics 360
8.4
Google Analytics
8.4
Retention
Evergage
8.5
Google Analytics 360
8.4
Google Analytics
8.3
Return
Evergage
8.3
Google Analytics 360
8.2
Google Analytics
8.4
Conversions
Evergage
8.6
Google Analytics 360
8.4
Google Analytics
8.6
Funnels
Evergage
8.1
Google Analytics 360
8.1
Google Analytics
8.1
Reporting
Real-Time Reporting
Evergage
8.9
Google Analytics 360
8.8
Google Analytics
8.7
Trending
Evergage
8.5
Google Analytics 360
8.5
Google Analytics
8.5
Retroactive Reporting
Evergage
9.0
Google Analytics 360
8.4
Google Analytics
8.2
Segmentation
Evergage
8.9
Google Analytics 360
8.4
Google Analytics
8.4
Mobile Reporting
Evergage
8.5
Google Analytics 360
8.4
Google Analytics
8.5
Unification Across Devices
Evergage
8.2
Google Analytics 360
8.2
Google Analytics
8.2
Custom Reports and Dashboards
Evergage
8.0
Google Analytics 360
8.5
Google Analytics
8.5
Other
User Data
Evergage
8.9
Google Analytics 360
8.4
Google Analytics
8.5
Site Search Reporting
Evergage
8.9
Google Analytics 360
8.2
Google Analytics
8.5
Load Time Monitoring
Evergage
8.7
Google Analytics 360
8.2
Google Analytics
8.3
Campaign Tracking
Evergage
8.6
Google Analytics 360
8.4
Google Analytics
8.7
E-Commerce
Evergage
8.9
Google Analytics 360
8.4
Google Analytics
8.5
Promotional Messages
Evergage
8.7
Google Analytics 360
8.1
Google Analytics
8.1
Administration Alerts
Evergage
7.5
Google Analytics 360
8.3
Google Analytics
8.2
Administration
API / Integrations
Evergage
7.9
Google Analytics 360
8.3
Google Analytics
8.5
QA Testing
Evergage
8.1
Google Analytics 360
8.1
Google Analytics
8.2
Performance and Reliability
Evergage
8.4
Google Analytics 360
8.6
Google Analytics
8.9
User, Role, and Access Management
Evergage
8.8
Google Analytics 360
8.6
Google Analytics
8.9

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
19.5%
49.1%
60.9%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
57.8%
31.7%
27.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
22.7%
19.2%
11.6%
Evergage
Small-Business
19.5%
Mid-Market
57.8%
Enterprise
22.7%
Google Analytics 360
Small-Business
49.1%
Mid-Market
31.7%
Enterprise
19.2%
Google Analytics
Small-Business
60.9%
Mid-Market
27.5%
Enterprise
11.6%

Reviewers' Industry

 
Computer Software
19.5%
Marketing and Advertising
18.9%
Marketing and Advertising
21.0%
 
Retail
10.9%
Computer Software
5.5%
Information Technology and Services
7.0%
 
Marketing and Advertising
9.4%
Information Technology and Services
5.2%
Computer Software
6.4%
 
Internet
7.0%
Internet
3.7%
Internet
5.8%
 
Information Technology and Services
7.0%
Entertainment
3.4%
Higher Education
2.7%
 
Other
46.1%
Other
63.4%
Other
57.2%
Evergage
Computer Software
19.5%
Retail
10.9%
Marketing and Advertising
9.4%
Internet
7.0%
Information Technology and Services
7.0%
Other
46.1%
Google Analytics 360
Marketing and Advertising
18.9%
Computer Software
5.5%
Information Technology and Services
5.2%
Internet
3.7%
Entertainment
3.4%
Other
63.4%
Google Analytics
Marketing and Advertising
21.0%
Information Technology and Services
7.0%
Computer Software
6.4%
Internet
5.8%
Higher Education
2.7%
Other
57.2%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Administrator in Market Research

Evergage fills a space in the analytics market like no other product I've tried. As an analytics expert, I've tried many different products and I really push products to their breaking point because I know javaScript and apache server features and...

User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
User in Venture Capital & Private Equity

The UX isn't great, campaign set up isn't very intuitive. Hard to build anything without code. Customer service is aggressive and makes it harder to engage.

User

Customer service is hard to access real people and not just computer operated people

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
Evergage
Most Helpful Favorable Review
Administrator in Market Research

Evergage fills a space in the analytics market like no other product I've tried. As an analytics expert, I've tried many different products and I really push products to their breaking point because I know javaScript and apache server features and...

Most Helpful Critical Review
User in Venture Capital & Private Equity

The UX isn't great, campaign set up isn't very intuitive. Hard to build anything without code. Customer service is aggressive and makes it harder to engage.

Google Analytics 360
Most Helpful Favorable Review
User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Most Helpful Critical Review
User

Customer service is hard to access real people and not just computer operated people

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Screenshots

 
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Google Analytics 360
Google Analytics

Videos

 

Marketers across industries are striving to deliver relevant experiences to their customers and prospects across channels — but it’s not easy. Only Evergage’s personalization and customer data platform (CDP) delivers The Power of 1, enabling digital marketers to transform the dream of 1-to-1 customer engagement into reality. Combining in-depth behavioral analytics with advanced machine learning, Evergage provides the one platform you need to systematically understand your audience members – one at a time, “in the moment” and at scale – to deliver a maximally relevant, individualized experience.

No videos providedNo videos provided
Evergage

Marketers across industries are striving to deliver relevant experiences to their customers and prospects across channels — but it’s not easy. Only Evergage’s personalization and customer data platform (CDP) delivers The Power of 1, enabling digital marketers to transform the dream of 1-to-1 customer engagement into reality. Combining in-depth behavioral analytics with advanced machine learning, Evergage provides the one platform you need to systematically understand your audience members – one at a time, “in the moment” and at scale – to deliver a maximally relevant, individualized experience.

Google Analytics 360
No videos provided
Google Analytics
No videos provided

Downloads

 No downloads providedNo downloads provided
Google Analytics 360
No downloads provided
Google Analytics
No downloads provided
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