# Everflow vs UpPromote: Affiliate & Referral Comparison
---
## AI Generated Summary
- **G2 reviewers report** that UpPromote: Affiliate & Referral excels in **ease of use** , with users appreciating its clean interface and straightforward setup process. One user highlighted how the platform makes it easier for affiliates to track their performance, which is crucial for their business.
- **Users say** that Everflow provides robust **performance marketing control** , allowing for detailed analytics and flexible offer management. Reviewers noted the ability to onboard affiliates and track their clicks and revenue effectively, which is a significant advantage for those looking for comprehensive tracking capabilities.
- **According to verified reviews** , UpPromote: Affiliate & Referral offers a strong **free version** that includes valuable features, such as the ability to customize branding by removing promotional logos. This flexibility is particularly appreciated by users who want to maintain a professional appearance without incurring costs.
- **Reviewers mention** that Everflow shines in its **quality of support** , receiving high praise for its responsiveness and helpfulness. Users have expressed satisfaction with the support they receive, which can be a critical factor for businesses needing assistance during implementation.
- **Users highlight** that UpPromote: Affiliate & Referral simplifies the process of finding new affiliates, with seamless integration and an auto payment feature that ensures timely commission payouts. This ease of management is a significant plus for businesses looking to streamline their affiliate programs.
- **G2 reviewers note** that while Everflow has a strong focus on analytics and tracking, it may require a steeper learning curve for new users compared to UpPromote: Affiliate & Referral, which is often described as more intuitive and user-friendly right from the start.



| | Everflow | UpPromote: Affiliate & Referral | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.8 out of 5 | 
| **Total Reviews** | 192 | 65 | 
| **Largest Market Segment** | Small-Business (82.9% of reviews) | Small-Business (83.1% of reviews) | 
| **Entry Level Price** | Free Trial Per Month | Free Per Month | 

---
## Top Pros & Cons

### Everflow

Pros:
- Ease of Use (25 reviews)
- Customer Support (24 reviews)

Cons:
- Improvement Needed (6 reviews)
- Limited Functionality (6 reviews)

### UpPromote: Affiliate & Referral

Pros:
- Ease of Use (10 reviews)
- Affiliate Marketing (8 reviews)

Cons:
- Expensive (3 reviews)
- Difficult Learning (1 reviews)

---
## Ratings Comparison
| Rating | Everflow | UpPromote: Affiliate & Referral | 
|---|---|---|
  | **Meets Requirements** | 9.0 (146 reviews) | 9.4 (33 reviews) | 
  | **Ease of Use** | 8.7 (147 reviews) | 9.4 (33 reviews) | 
  | **Ease of Setup** | 8.6 (99 reviews) | 9.4 (29 reviews) | 
  | **Ease of Admin** | 9.0 (78 reviews) | 9.4 (20 reviews) | 
  | **Quality of Support** | 9.5 (143 reviews) | 9.6 (33 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (76 reviews) | 9.8 (20 reviews) | 
  | **Product Direction (% positive)** | 9.6 (138 reviews) | 9.3 (32 reviews) | 

---
## Pricing

### Everflow

#### Entry-Level Pricing

Plan: Try It Out

Price: Free Trial Per Month

Description: Free trial to test out Everflow's white-label Partner Marketing platform with all core features, stellar customer support, powerful quick launch integrations and full API controls.

Key Features:
- Manage unlimited partners and channels
- Record unlimited conversions and events
- Track every channel: Affiliate, Influencer, Referral, Email, Offline, and Media Buying

[Learn more about Everflow](https://www.g2.com/products/everflow/reviews)

#### Free Trial

Yes

### UpPromote: Affiliate & Referral

#### Entry-Level Pricing

Plan: Free Plan

Price: Free Per Month

Description: All the basics for starting an affiliate campaign.

Key Features:
- Customizable affiliate registration form
- Tracking by affiliate links
- Tracking by coupons

[Browse all 4 editions](https://www.g2.com/products/uppromote-affiliate-referral/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Affiliate Marketing

| Product | Score | Reviews |
|---|---|---|
| **Everflow** | 8.8/10 | 96 |
| **UpPromote: Affiliate & Referral** | 9.4/10 | 30 |

#### Link Options

| Feature | Everflow | UpPromote: Affiliate & Referral | 
|---|---|---|
| **Custom Links** | 9.0 (84 reviews) | 9.9 (16 reviews) | 
| **Referral Link Generator** | 8.8 (80 reviews) | 9.8 (21 reviews) | 
| **Smart Link** | 8.4 (73 reviews) | 9.6 (14 reviews) | 

#### Agentic AI - Affiliate Marketing

| Feature | Everflow | UpPromote: Affiliate & Referral | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Tracking Options

| Feature | Everflow | UpPromote: Affiliate & Referral | 
|---|---|---|
| **Email Updates** | 8.5 (76 reviews) | 8.8 (12 reviews) | 
| **Affiliate Tracking** | 9.2 (91 reviews) | 9.7 (26 reviews) | 
| **Cookieless Tracking** | 8.9 (75 reviews) | 9.2 (11 reviews) | 

#### Affiliate Management

| Feature | Everflow | UpPromote: Affiliate & Referral | 
|---|---|---|
| **Affiliate Network** | 8.9 (86 reviews) | 9.6 (19 reviews) | 
| **Commissions and Payouts** | 9.0 (88 reviews) | 9.3 (23 reviews) | 
| **Customization** | 8.8 (88 reviews) | 8.9 (20 reviews) | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Everflow** | 8.7/10 | 55 |
| **UpPromote: Affiliate & Referral** | N/A | N/A |

#### Attribution Modeling

| Feature | Everflow | UpPromote: Affiliate & Referral | 
|---|---|---|
| **Single-Touch Attribution** | 9.1 (44 reviews) ✓ Verified | Not enough data | 
| **Multi-Touch Attribution** | 8.8 (34 reviews) | Not enough data | 
| **Algorithmic Attribution** | Feature Not Available | Not enough data | 
| **Cross-Device Attribution** | 8.5 (41 reviews) ✓ Verified | Not enough data | 
| **Offline Attribution** | 7.9 (27 reviews) | Not enough data | 
| **Custom Attribution** | Feature Not Available | Not enough data | 

#### Agentic AI - Attribution

| Feature | Everflow | UpPromote: Affiliate & Referral | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Marketing

| Feature | Everflow | UpPromote: Affiliate & Referral | 
|---|---|---|
| **B2B Attribution** | 8.4 (34 reviews) ✓ Verified | Not enough data | 
| **B2C Attribution** | 8.8 (37 reviews) ✓ Verified | Not enough data | 
| **Marketing Channels** | 8.9 (45 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 8.6 (44 reviews) ✓ Verified | Not enough data | 

#### Reporting

| Feature | Everflow | UpPromote: Affiliate & Referral | 
|---|---|---|
| **Dashboards** | 9.0 (52 reviews) ✓ Verified | Not enough data | 
| **Data Visualizations** | 8.6 (51 reviews) ✓ Verified | Not enough data | 
| **Custom Reporting** | 9.0 (51 reviews) ✓ Verified | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Everflow** | N/A | N/A |
| **UpPromote: Affiliate & Referral** | N/A | N/A |

#### Marketing Distribution

| Feature | Everflow | UpPromote: Affiliate & Referral | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Everflow | UpPromote: Affiliate & Referral | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Everflow | UpPromote: Affiliate & Referral | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing)

**Unique to Everflow (1):** [Attribution Software](https://www.g2.com/categories/attribution)



---
## Reviewer Demographics

### By Company Size

| Segment | Everflow | UpPromote: Affiliate & Referral | 
|---|---|---|
| **Small-Business** | 82.9% | 83.1% | 
| **Mid-Market** | 16.0% | 10.2% | 
| **Enterprise** | 1.1% | 6.8% | 

### By Industry

#### Everflow

- **Marketing and Advertising:** 57.8%
- **Financial Services:** 6.4%
- **Health, Wellness and Fitness:** 6.4%
- **Entertainment:** 2.7%
- **Consumer Services:** 2.1%
- **Insurance:** 2.1%
- **Retail:** 1.6%
- **Consumer Goods:** 1.6%
- **Computer Games:** 1.6%
- **Leisure, Travel & Tourism:** 1.6%
- **Other:** 16.0%

#### UpPromote: Affiliate & Referral

- **Consumer Goods:** 11.4%
- **Health, Wellness and Fitness:** 11.4%
- **Apparel & Fashion:** 8.6%
- **Retail:** 8.6%
- **Computer & Network Security:** 5.7%
- **Information Technology and Services:** 5.7%
- **Logistics and Supply Chain:** 5.7%
- **Wholesale:** 5.7%
- **Luxury Goods & Jewelry:** 2.9%
- **Marketing and Advertising:** 2.9%
- **Other:** 31.4%

---
## Alternatives

### Alternatives to Everflow

- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews)
- [TUNE](https://www.g2.com/products/tune/reviews) — 4.2/5 stars (117 reviews)
- [CAKE](https://www.g2.com/products/cake/reviews) — 4.5/5 stars (60 reviews)
- [PartnerStack](https://www.g2.com/products/partnerstack/reviews) — 4.7/5 stars (918 reviews)
- [Affise Performance](https://www.g2.com/products/affise-performance/reviews) — 4.6/5 stars (85 reviews)
- [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) — 4.9/5 stars (705 reviews)
- [Post Affiliate Pro](https://www.g2.com/products/post-affiliate-pro/reviews) — 4.5/5 stars (152 reviews)
- [Awin](https://www.g2.com/products/awin-com/reviews) — 4.1/5 stars (459 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14758 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14690 reviews)

### Alternatives to UpPromote: Affiliate & Referral

- [GOAFFPRO](https://www.g2.com/products/goaffpro/reviews) — 4.9/5 stars (48 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews)
- [Refersion](https://www.g2.com/products/refersion/reviews) — 3.6/5 stars (22 reviews)
- [Awin](https://www.g2.com/products/awin-com/reviews) — 4.1/5 stars (459 reviews)
- [PartnerStack](https://www.g2.com/products/partnerstack/reviews) — 4.7/5 stars (918 reviews)
- [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) — 4.9/5 stars (705 reviews)
- [Trackdesk](https://www.g2.com/products/trackdesk/reviews) — 4.8/5 stars (309 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Systeme.io](https://www.g2.com/products/systeme-io/reviews) — 4.8/5 stars (748 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)

---
## Top Discussions

### Everflow

- Title: [What is Everflow?](https://www.g2.com/discussions/what-is-everflow) — 1 comment, 1 upvote
  > **Top comment:** "Everflow is a tracking and attribution software. These are the types of problems we solve for 850 + clients (as per Jul '22) 

- A unified attribution..."
- Title: [Not sure about this but are there any video tutorials on exporting some reports?](https://www.g2.com/discussions/not-sure-about-this-but-are-there-any-video-tutorials-on-exporting-some-reports) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hello Crizelle, we have step-by-step instructions for exporting reports at..."
- Title: [How do I write up an IO for a publisher?  Does Everflow have a template that I could use as a basis?](https://www.g2.com/discussions/37716-how-do-i-write-up-an-io-for-a-publisher-does-everflow-have-a-template-that-i-could-use-as-a-basis) — 1 comment, 1 upvote
  > **Top comment:** "Hi James - we don't supply boiler plate terms to clients as each business has its own unique terms / conditions, if you are an existing client, please reach..."
- Title: [How do I create an IO for a publisher?  Does Everflow have any templates on file that I could use for a basis?](https://www.g2.com/discussions/37714-how-do-i-create-an-io-for-a-publisher-does-everflow-have-any-templates-on-file-that-i-could-use-for-a-basis) — 1 comment, 1 upvote
  > **Top comment:** "Hey James, 

We do not have anything in the UI that can be used as a template. We do have a boiler plate agreement template you can use if you ask your..."

### UpPromote: Affiliate & Referral

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/everflow-vs-uppromote-affiliate-referral)