# Everflow vs Tracknow Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Everflow excels in providing comprehensive control over performance marketing, allowing users to onboard affiliates and manage various commission structures effectively. Users appreciate the platform's deep analytics and real-time reporting capabilities, which are essential for tracking affiliate performance.
- **Users say** Tracknow stands out for its user-friendly dashboard and data-driven optimization meetings. The clean interface makes it easy to identify top-performing affiliates, and the partner comparison view simplifies the process of evaluating contributions, which is a significant advantage for marketers.
- **Reviewers mention** that while Everflow offers robust features for affiliate management, some users find the initial learning curve steep. However, once familiar with the platform, they appreciate its scalability and flexibility in managing offers and tracking performance.
- **According to verified reviews** , Tracknow's support team receives high praise for their clarity and responsiveness during demos, making it easier for new users to understand the platform's features. This level of support can be crucial for businesses looking to implement affiliate marketing strategies quickly.
- **G2 reviewers highlight** that Everflow's strong focus on customization allows users to tailor their affiliate programs to specific needs, but some users feel that certain basic functionalities are lacking compared to competitors. This can lead to challenges in meeting unique workflow requirements.
- **Users report** that Tracknow's commission rules are straightforward to configure, making it beginner-friendly. The platform's reliable real-time tracking of clicks and conversions helps users validate payouts efficiently, which is a significant benefit for businesses managing multiple affiliates.



| | Everflow | Tracknow | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 5.0 out of 5 | 
| **Total Reviews** | 192 | 275 | 
| **Largest Market Segment** | Small-Business (82.9% of reviews) | Small-Business (67.3% of reviews) | 
| **Entry Level Price** | Free Trial Per Month | Free Trial Per Month | 

---
## Top Pros & Cons

### Everflow

Pros:
- Ease of Use (25 reviews)
- Customer Support (24 reviews)

Cons:
- Improvement Needed (6 reviews)
- Limited Functionality (6 reviews)

### Tracknow

Pros:
- Tracking Referrals (84 reviews)
- Ease of Use (83 reviews)

Cons:
- Technical Issues (24 reviews)
- Complexity (20 reviews)

---
## Ratings Comparison
| Rating | Everflow | Tracknow | 
|---|---|---|
  | **Meets Requirements** | 9.0 (146 reviews) | 9.6 (220 reviews) | 
  | **Ease of Use** | 8.7 (147 reviews) | 9.8 (272 reviews) | 
  | **Ease of Setup** | 8.6 (99 reviews) | 9.8 (267 reviews) | 
  | **Ease of Admin** | 9.0 (78 reviews) | 9.7 (31 reviews) | 
  | **Quality of Support** | 9.5 (143 reviews) | 9.7 (218 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (76 reviews) | 9.8 (31 reviews) | 
  | **Product Direction (% positive)** | 9.6 (138 reviews) | 10.0 (218 reviews) | 

---
## Pricing

### Everflow

#### Entry-Level Pricing

Plan: Try It Out

Price: Free Trial Per Month

Description: Free trial to test out Everflow's white-label Partner Marketing platform with all core features, stellar customer support, powerful quick launch integrations and full API controls.

Key Features:
- Manage unlimited partners and channels
- Record unlimited conversions and events
- Track every channel: Affiliate, Influencer, Referral, Email, Offline, and Media Buying

[Learn more about Everflow](https://www.g2.com/products/everflow/reviews)

#### Free Trial

Yes

### Tracknow

#### Entry-Level Pricing

Plan: Free Trial

Price: Free Trial Per Month

Key Features:
- All Features

[Browse all 4 editions](https://www.g2.com/products/tracknow-ltd-tracknow/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Affiliate Marketing

| Product | Score | Reviews |
|---|---|---|
| **Everflow** | 8.8/10 | 96 |
| **Tracknow** | 9.2/10 | 252 |

#### Link Options

| Feature | Everflow | Tracknow | 
|---|---|---|
| **Custom Links** | 9.0 (84 reviews) | 9.5 (185 reviews) | 
| **Referral Link Generator** | 8.8 (80 reviews) | 9.4 (186 reviews) | 
| **Smart Link** | 8.4 (73 reviews) | 9.3 (179 reviews) | 

#### Agentic AI - Affiliate Marketing

| Feature | Everflow | Tracknow | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.1 (38 reviews) | 
| **Multi-step Planning** | Not enough data | 8.9 (36 reviews) | 
| **Cross-system Integration** | Not enough data | 8.8 (36 reviews) | 
| **Adaptive Learning** | Not enough data | 8.8 (36 reviews) | 
| **Proactive Assistance** | Not enough data | 9.0 (36 reviews) | 
| **Decision Making** | Not enough data | 9.0 (36 reviews) | 

#### Tracking Options

| Feature | Everflow | Tracknow | 
|---|---|---|
| **Email Updates** | 8.5 (76 reviews) | 9.2 (175 reviews) | 
| **Affiliate Tracking** | 9.2 (91 reviews) | 9.4 (189 reviews) | 
| **Cookieless Tracking** | 8.9 (75 reviews) | 9.3 (152 reviews) | 

#### Affiliate Management

| Feature | Everflow | Tracknow | 
|---|---|---|
| **Affiliate Network** | 8.9 (86 reviews) | 9.4 (157 reviews) | 
| **Commissions and Payouts** | 9.0 (88 reviews) | 9.4 (155 reviews) | 
| **Customization** | 8.8 (88 reviews) | 9.2 (141 reviews) | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Everflow** | 8.7/10 | 55 |
| **Tracknow** | N/A | N/A |

#### Attribution Modeling

| Feature | Everflow | Tracknow | 
|---|---|---|
| **Single-Touch Attribution** | 9.1 (44 reviews) ✓ Verified | Not enough data | 
| **Multi-Touch Attribution** | 8.8 (34 reviews) | Not enough data | 
| **Algorithmic Attribution** | Feature Not Available | Not enough data | 
| **Cross-Device Attribution** | 8.5 (41 reviews) ✓ Verified | Not enough data | 
| **Offline Attribution** | 7.9 (27 reviews) | Not enough data | 
| **Custom Attribution** | Feature Not Available | Not enough data | 

#### Agentic AI - Attribution

| Feature | Everflow | Tracknow | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Marketing

| Feature | Everflow | Tracknow | 
|---|---|---|
| **B2B Attribution** | 8.4 (34 reviews) ✓ Verified | Not enough data | 
| **B2C Attribution** | 8.8 (37 reviews) ✓ Verified | Not enough data | 
| **Marketing Channels** | 8.9 (45 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 8.6 (44 reviews) ✓ Verified | Not enough data | 

#### Reporting

| Feature | Everflow | Tracknow | 
|---|---|---|
| **Dashboards** | 9.0 (52 reviews) ✓ Verified | Not enough data | 
| **Data Visualizations** | 8.6 (51 reviews) ✓ Verified | Not enough data | 
| **Custom Reporting** | 9.0 (51 reviews) ✓ Verified | Not enough data | 

### Partner Ecosystem Platforms

| Product | Score | Reviews |
|---|---|---|
| **Everflow** | N/A | N/A |
| **Tracknow** | 9.5/10 | 110 |

#### Account Mapping

| Feature | Everflow | Tracknow | 
|---|---|---|
| **Common overlaps** | Not enough data | 9.4 (63 reviews) | 
| **Mapping Segmentation** | Not enough data | 9.4 (55 reviews) | 
| **Account Mapping Playbook** | Not enough data | 9.7 (50 reviews) | 

#### Partner Discovery

| Feature | Everflow | Tracknow | 
|---|---|---|
| **Competitive Discovery** | Not enough data | 9.4 (49 reviews) | 
| **Social media discovery** | Not enough data | 9.4 (38 reviews) | 
| **Content-Based Discovery** | Not enough data | 9.5 (40 reviews) | 

#### Partner Collaboration

| Feature | Everflow | Tracknow | 
|---|---|---|
| **Brand Messaging** | Not enough data | 9.5 (39 reviews) | 
| **Offer Management** | Not enough data | 9.5 (40 reviews) | 
| **Catalog Management** | Not enough data | 9.5 (44 reviews) | 

#### Analytics

| Feature | Everflow | Tracknow | 
|---|---|---|
| **Conversion Tracking** | Not enough data | 9.6 (31 reviews) | 
| **Customer value tracking** | Not enough data | 9.5 (28 reviews) | 
| **ROI Measurement** | Not enough data | 9.5 (29 reviews) | 

#### Integrations

| Feature | Everflow | Tracknow | 
|---|---|---|
| **Data warehouse Integration** | Not enough data | 9.5 (26 reviews) | 
| **CRM Integration** | Not enough data | 9.7 (22 reviews) | 
| **Account-Based Marketing Software Integration** | Not enough data | 9.6 (24 reviews) | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Everflow** | N/A | N/A |
| **Tracknow** | 9.1/10 | 85 |

#### Influencer Marketing

| Feature | Everflow | Tracknow | 
|---|---|---|
| **Influencer Recruitment** | Not enough data | 9.3 (43 reviews) | 
| **Influencer Scoring** | Not enough data | 9.4 (37 reviews) | 
| **Audience Analysis** | Not enough data | 9.3 (42 reviews) | 
| **Influencer Segmentation** | Not enough data | 9.2 (35 reviews) | 
| **Influencer Collaboration** | Not enough data | 9.5 (34 reviews) | 
| **User-Generated Content (UGC) Management** | Not enough data | 9.3 (34 reviews) | 
| **Content Approval** | Not enough data | 9.4 (34 reviews) | 
| **Campaign Analytics** | Not enough data | 9.3 (37 reviews) | 
| **Reporting and Dashboards** | Not enough data | 9.2 (42 reviews) | 
| **Data Importing and Exporting Tools** | Not enough data | 9.3 (27 reviews) | 
| **Influencer Whitelisting** | Not enough data | 9.2 (25 reviews) | 
| **Influencer Compensation** | Not enough data | 9.3 (32 reviews) | 
| **Social Commerce** | Not enough data | 9.2 (35 reviews) | 
| **E-Commerce Integration** | Not enough data | 9.5 (32 reviews) | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Everflow | Tracknow | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (11 reviews) | 
| **Multi-step Planning** | Not enough data | 8.8 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (9 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 8.7 (10 reviews) | 
| **Decision Making** | Not enough data | 8.6 (11 reviews) | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Everflow** | N/A | N/A |
| **Tracknow** | N/A | N/A |

#### Marketing Distribution

| Feature | Everflow | Tracknow | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Everflow | Tracknow | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Everflow | Tracknow | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing)

**Unique to Everflow (1):** [Attribution Software](https://www.g2.com/categories/attribution)

**Unique to Tracknow (2):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms), [Partner Ecosystem Platforms Software](https://www.g2.com/categories/partner-ecosystem-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Everflow | Tracknow | 
|---|---|---|
| **Small-Business** | 82.9% | 67.3% | 
| **Mid-Market** | 16.0% | 24.6% | 
| **Enterprise** | 1.1% | 8.1% | 

### By Industry

#### Everflow

- **Marketing and Advertising:** 57.8%
- **Financial Services:** 6.4%
- **Health, Wellness and Fitness:** 6.4%
- **Entertainment:** 2.7%
- **Consumer Services:** 2.1%
- **Insurance:** 2.1%
- **Retail:** 1.6%
- **Consumer Goods:** 1.6%
- **Computer Games:** 1.6%
- **Leisure, Travel & Tourism:** 1.6%
- **Other:** 16.0%

#### Tracknow

- **Financial Services:** 28.7%
- **Marketing and Advertising:** 22.1%
- **Information Technology and Services:** 12.5%
- **Accounting:** 10.7%
- **Apparel & Fashion:** 2.2%
- **Management Consulting:** 1.5%
- **Computer Software:** 1.1%
- **Retail:** 1.1%
- **Food & Beverages:** 1.1%
- **Hospital & Health Care:** 1.1%
- **Other:** 18.0%

---
## Alternatives

### Alternatives to Everflow

- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2230 reviews)
- [TUNE](https://www.g2.com/products/tune/reviews) — 4.2/5 stars (117 reviews)
- [CAKE](https://www.g2.com/products/cake/reviews) — 4.5/5 stars (60 reviews)
- [PartnerStack](https://www.g2.com/products/partnerstack/reviews) — 4.7/5 stars (922 reviews)
- [Affise Performance](https://www.g2.com/products/affise-performance/reviews) — 4.6/5 stars (85 reviews)
- [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) — 4.9/5 stars (719 reviews)
- [Post Affiliate Pro](https://www.g2.com/products/post-affiliate-pro/reviews) — 4.5/5 stars (154 reviews)
- [Awin](https://www.g2.com/products/awin-com/reviews) — 4.1/5 stars (459 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14808 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14703 reviews)

### Alternatives to Tracknow

- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2230 reviews)
- [PartnerStack](https://www.g2.com/products/partnerstack/reviews) — 4.7/5 stars (922 reviews)
- [Awin](https://www.g2.com/products/awin-com/reviews) — 4.1/5 stars (459 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [Afluencer](https://www.g2.com/products/afluencer/reviews) — 4.6/5 stars (738 reviews)
- [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) — 4.9/5 stars (719 reviews)
- [inBeat](https://www.g2.com/products/inbeat/reviews) — 4.9/5 stars (585 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews)
- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)

---
## Top Discussions

### Everflow

- Title: [What is Everflow?](https://www.g2.com/discussions/what-is-everflow) — 1 comment, 1 upvote
  > **Top comment:** "Everflow is a tracking and attribution software. These are the types of problems we solve for 850 + clients (as per Jul '22) 

- A unified attribution..."
- Title: [Not sure about this but are there any video tutorials on exporting some reports?](https://www.g2.com/discussions/not-sure-about-this-but-are-there-any-video-tutorials-on-exporting-some-reports) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hello Crizelle, we have step-by-step instructions for exporting reports at..."
- Title: [How do I write up an IO for a publisher?  Does Everflow have a template that I could use as a basis?](https://www.g2.com/discussions/37716-how-do-i-write-up-an-io-for-a-publisher-does-everflow-have-a-template-that-i-could-use-as-a-basis) — 1 comment, 1 upvote
  > **Top comment:** "Hi James - we don't supply boiler plate terms to clients as each business has its own unique terms / conditions, if you are an existing client, please reach..."
- Title: [How do I create an IO for a publisher?  Does Everflow have any templates on file that I could use for a basis?](https://www.g2.com/discussions/37714-how-do-i-create-an-io-for-a-publisher-does-everflow-have-any-templates-on-file-that-i-could-use-for-a-basis) — 1 comment, 1 upvote
  > **Top comment:** "Hey James, 

We do not have anything in the UI that can be used as a template. We do have a boiler plate agreement template you can use if you ask your..."

### Tracknow

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/everflow-vs-tracknow-ltd-tracknow)