# EventUp Planner (formerly Attendease) vs Swoogo Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Swoogo excels in user experience, with a perfect score for ease of use. Users appreciate its intuitive interface, stating that it allows for easy event creation and management, making it a favorite for those hosting multiple events throughout the year.
- **According to verified reviews** , EventUp Planner (formerly Attendease) is praised for its user-friendly event site building capabilities. Users highlight that it simplifies the process for teams, allowing even those with less technical expertise to create effective event sites.
- **Reviewers mention** that Swoogo offers exceptional customer support, with many users noting the responsiveness and helpfulness of the support team. This has contributed to a seamless experience, especially for those who may need assistance with the platform&#39;s features.
- **Users say** that EventUp Planner provides solid functionality for specific use cases, particularly in mid-market segments. They appreciate the training and support provided, which helps teams get up to speed quickly, although some users feel it could benefit from more advanced features.
- **G2 reviewers highlight** that Swoogo&#39;s reporting and analytics capabilities are robust, allowing users to track event performance effectively. This feature is particularly valuable for organizations that need to analyze data from multiple events to inform future planning.
- **According to recent feedback** , while EventUp Planner has a strong focus on usability, it faces challenges in advanced reporting and event configuration compared to Swoogo. Users have noted that these areas could be improved to better meet their evolving needs.



| | EventUp Planner (formerly Attendease) | Swoogo | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.9 out of 5 | 
| **Total Reviews** | 45 | 209 | 
| **Largest Market Segment** | Mid-Market (40.0% of reviews) | Small-Business (51.0% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us 1 Users Per Year | 

---
## Top Pros & Cons

### EventUp Planner (formerly Attendease)

Pros:
- Ease of Use (5 reviews)
- Event Management (5 reviews)

Cons:
- Event Management (3 reviews)
- Missing Features (2 reviews)

### Swoogo

Pros:
- Ease of Use (49 reviews)
- Customer Support (45 reviews)

Cons:
- Limited Customization (11 reviews)
- Registration Issues (7 reviews)

---
## Ratings Comparison
| Rating | EventUp Planner (formerly Attendease) | Swoogo | 
|---|---|---|
  | **Meets Requirements** | 8.6 (42 reviews) | 9.5 (165 reviews) | 
  | **Ease of Use** | 7.9 (42 reviews) | 9.7 (170 reviews) | 
  | **Ease of Setup** | 8.1 (31 reviews) | 9.6 (134 reviews) | 
  | **Ease of Admin** | 8.0 (34 reviews) | 9.6 (112 reviews) | 
  | **Quality of Support** | 9.2 (40 reviews) | 9.9 (168 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (32 reviews) | 9.9 (112 reviews) | 
  | **Product Direction (% positive)** | 9.4 (41 reviews) | 10.0 (164 reviews) | 

---
## Pricing

### EventUp Planner (formerly Attendease)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Swoogo

#### Entry-Level Pricing

Plan: 1 User

Price: Contact Us 1 Users Per Year

Key Features:
- +1 Reporting User
- Unlimited Events
- Unlimited Registrations

[Browse all 4 editions](https://www.g2.com/products/swoogo/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Event Registration &amp; Ticketing

| Product | Score | Reviews |
|---|---|---|
| **EventUp Planner (formerly Attendease)** | 8.1/10 | 36 |
| **Swoogo** | 8.8/10 | 159 |

#### Registration

| Feature | EventUp Planner (formerly Attendease) | Swoogo | 
|---|---|---|
| **Event creation** | 8.4 (33 reviews) | 9.8 (151 reviews) | 
| **User registration process** | 8.2 (31 reviews) | 9.6 (151 reviews) | 
| **Payment processing** | 9.0 (19 reviews) | 9.5 (117 reviews) | 
| **Mobile check-in** | 8.5 (13 reviews) | 9.2 (107 reviews) | 
| **On-site tickets and registration** | 8.2 (14 reviews) | 9.2 (103 reviews) | 

#### Generative AI

| Feature | EventUp Planner (formerly Attendease) | Swoogo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.0 (28 reviews) | 

#### Marketing and Communications

| Feature | EventUp Planner (formerly Attendease) | Swoogo | 
|---|---|---|
| **Event website creation** | 8.4 (31 reviews) | 9.6 (144 reviews) | 
| **Email automation** | 7.2 (29 reviews) | 9.6 (144 reviews) | 
| **Email customization** | 6.6 (28 reviews) | 9.4 (143 reviews) | 
| **Contact list management** | 8.0 (22 reviews) | 9.4 (130 reviews) | 
| **Social media promotion** | 7.6 (9 reviews) | 8.8 (75 reviews) | 
| **Lead generation and retrieval** | Feature Not Available | 8.5 (71 reviews) | 

#### Agentic AI - Event Registration &amp; Ticketing

| Feature | EventUp Planner (formerly Attendease) | Swoogo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (10 reviews) | 
| **Multi-step Planning** | Not enough data | 7.2 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 8.0 (9 reviews) | 

### Event Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **EventUp Planner (formerly Attendease)** | 8.2/10 | 37 |
| **Swoogo** | 9.0/10 | 161 |

#### Registration

| Feature | EventUp Planner (formerly Attendease) | Swoogo | 
|---|---|---|
| **Event creation** | 8.4 (33 reviews) | 9.8 (151 reviews) | 
| **User registration process** | 8.2 (31 reviews) | 9.6 (151 reviews) | 
| **Payment processing** | 9.0 (19 reviews) | 9.5 (117 reviews) | 
| **Mobile check-in** | 8.5 (13 reviews) | 9.2 (107 reviews) | 
| **On-site tickets and registration** | 8.2 (14 reviews) | 9.2 (103 reviews) | 

#### Marketing and Communications

| Feature | EventUp Planner (formerly Attendease) | Swoogo | 
|---|---|---|
| **Event website creation** | 8.4 (31 reviews) | 9.6 (144 reviews) | 
| **Email automation** | 7.2 (29 reviews) | 9.6 (144 reviews) | 
| **Email customization** | 6.6 (28 reviews) | 9.4 (143 reviews) | 
| **Contact list management** | 8.0 (22 reviews) | 9.4 (130 reviews) | 
| **Social media promotion** | 7.6 (9 reviews) | 8.8 (75 reviews) | 
| **Lead generation and retrieval** | Feature Not Available | 8.5 (71 reviews) | 

#### Event Operations

| Feature | EventUp Planner (formerly Attendease) | Swoogo | 
|---|---|---|
| **Hotel and transportation planning** | Feature Not Available | 8.8 (64 reviews) | 
| **Session scheduling** | 8.4 (21 reviews) | 9.5 (106 reviews) | 
| **Speaker submissions** | 8.6 (13 reviews) | 8.8 (73 reviews) | 
| **Exhibition management** | Not enough data | 8.7 (76 reviews) | 

#### Attendee Engagement

| Feature | EventUp Planner (formerly Attendease) | Swoogo | 
|---|---|---|
| **Event agendas and schedules** | 8.4 (20 reviews) | 9.6 (113 reviews) ✓ Verified | 
| **Floor plans / maps** | 8.3 (7 reviews) | 9.1 (67 reviews) ✓ Verified | 
| **Social media integrations** | 8.9 (6 reviews) | 8.8 (64 reviews) | 
| **Attendee networking** | 7.3 (5 reviews) | 8.7 (77 reviews) ✓ Verified | 
| **Attendee surveys** | 8.0 (14 reviews) | 8.6 (73 reviews) ✓ Verified | 

#### Platform

| Feature | EventUp Planner (formerly Attendease) | Swoogo | 
|---|---|---|
| **Performance and reliability** | 8.7 (22 reviews) | 9.8 (113 reviews) | 
| **Reporting and dashboards** | 7.3 (20 reviews) | 9.4 (114 reviews) | 
| **API / integrations** | 8.2 (16 reviews) | 9.3 (86 reviews) | 
| **Multiple event management** | 8.8 (20 reviews) | 9.9 (113 reviews) | 

#### Generative AI

| Feature | EventUp Planner (formerly Attendease) | Swoogo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.2 (34 reviews) | 

#### Agentic AI - Event Management Platforms

| Feature | EventUp Planner (formerly Attendease) | Swoogo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.6 (13 reviews) | 
| **Multi-step Planning** | Not enough data | 8.0 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 6.9 (13 reviews) | 

### Event Marketing

| Product | Score | Reviews |
|---|---|---|
| **EventUp Planner (formerly Attendease)** | 7.8/10 | 13 |
| **Swoogo** | N/A | N/A |

#### Marketing and Communications

| Feature | EventUp Planner (formerly Attendease) | Swoogo | 
|---|---|---|
| **Lead generation and retrieval** | Feature Not Available | Not enough data | 
| **Social media promotion** | Not enough data | Not enough data | 
| **Event website creation** | 9.0 (12 reviews) | Not enough data | 
| **Email customization** | 7.4 (11 reviews) | Not enough data | 
| **Contact list management** | 7.7 (8 reviews) | Not enough data | 

#### Attendee Engagement

| Feature | EventUp Planner (formerly Attendease) | Swoogo | 
|---|---|---|
| **Social media integrations** | 7.7 (5 reviews) | Not enough data | 
| **Attendee networking** | 6.0 (5 reviews) | Not enough data | 
| **Attendee surveys-attendee engagement** | 6.9 (8 reviews) | Not enough data | 

#### Registration

| Feature | EventUp Planner (formerly Attendease) | Swoogo | 
|---|---|---|
| **Event creation** | 8.5 (12 reviews) | Not enough data | 
| **User registration process** | 8.8 (11 reviews) | Not enough data | 
| **Mobile check-in** | 8.1 (6 reviews) | Not enough data | 

#### Generative AI

| Feature | EventUp Planner (formerly Attendease) | Swoogo | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Event Marketing

| Feature | EventUp Planner (formerly Attendease) | Swoogo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Virtual Event Platforms

| Product | Score | Reviews |
|---|---|---|
| **EventUp Planner (formerly Attendease)** | 6.3/10 | 7 |
| **Swoogo** | 9.1/10 | 68 |

#### Administration

| Feature | EventUp Planner (formerly Attendease) | Swoogo | 
|---|---|---|
| **Event Configuration** | 5.7 (5 reviews) | 9.9 (62 reviews) | 
| **Event Marketing** | Not enough data | 9.5 (54 reviews) | 
| **Speaker Access and Control** | Not enough data | 9.1 (43 reviews) | 
| **Advanced Reporting** | 3.7 (5 reviews) | 9.5 (58 reviews) | 

#### Virtual Experience

| Feature | EventUp Planner (formerly Attendease) | Swoogo | 
|---|---|---|
| **Virtual Lobby** | Not enough data | 9.3 (46 reviews) | 
| **Built-In Webcasting** | Not enough data | 8.8 (40 reviews) | 
| **Webcasting Integrations** | Not enough data | 9.4 (48 reviews) | 
| **Cross-Device Functionality** | Not enough data | 9.5 (50 reviews) | 
| **Session / Agenda Management** | Not enough data | Not enough data | 
| **Live Streaming &amp; Recording** | Not enough data | Not enough data | 
| **Registration &amp; Attendee Management** | Not enough data | Not enough data | 
| **Event Setup &amp; Scheduling** | Not enough data | Not enough data | 
| **Branding &amp; Customization** | Not enough data | Not enough data | 
| **Interactive Speaker / Moderator Controls** | Not enough data | Not enough data | 

#### Engagement

| Feature | EventUp Planner (formerly Attendease) | Swoogo | 
|---|---|---|
| **Online Event Agenda** | 8.7 (5 reviews) | 9.5 (54 reviews) | 
| **Interactive Content** | 7.0 (5 reviews) | 9.0 (44 reviews) | 
| **1:1 Networking** | Not enough data | 8.8 (40 reviews) | 
| **Exhibitors/Sponsorships** | Not enough data | 8.9 (46 reviews) | 
| **Gamification &amp; Incentives** | Not enough data | Not enough data | 
| **Real‑Time Interaction Tools** | Not enough data | Not enough data | 
| **Networking / Matchmaking** | Not enough data | Not enough data | 

#### Generative AI

| Feature | EventUp Planner (formerly Attendease) | Swoogo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.9 (12 reviews) | 

#### Agentic AI - Virtual Event Platforms

| Feature | EventUp Planner (formerly Attendease) | Swoogo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration / Support - Virtual Event Platforms

| Feature | EventUp Planner (formerly Attendease) | Swoogo | 
|---|---|---|
| **Role‑Based Access &amp; Permissions** | Not enough data | Not enough data | 
| **Security &amp; Compliance** | Not enough data | Not enough data | 

#### Insights &amp; Scale - Virtual Event Platforms

| Feature | EventUp Planner (formerly Attendease) | Swoogo | 
|---|---|---|
| **User Capacity &amp; Reliability** | Not enough data | Not enough data | 
| **Analytics &amp; Reporting** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [Event Management Platforms](https://www.g2.com/categories/event-management-platforms), [Event Registration and Ticketing Software](https://www.g2.com/categories/event-registration-ticketing), [Virtual Event Platforms](https://www.g2.com/categories/virtual-event-platforms)

**Unique to EventUp Planner (formerly Attendease) (1):** [Event Marketing Software](https://www.g2.com/categories/event-marketing)



---
## Reviewer Demographics

### By Company Size

| Segment | EventUp Planner (formerly Attendease) | Swoogo | 
|---|---|---|
| **Small-Business** | 26.7% | 51.0% | 
| **Mid-Market** | 40.0% | 30.1% | 
| **Enterprise** | 33.3% | 18.9% | 

### By Industry

#### EventUp Planner (formerly Attendease)

- **Computer Software:** 15.6%
- **Marketing and Advertising:** 13.3%
- **Higher Education:** 13.3%
- **Events Services:** 11.1%
- **Health, Wellness and Fitness:** 6.7%
- **Publishing:** 4.4%
- **Entertainment:** 4.4%
- **Media Production:** 4.4%
- **Insurance:** 4.4%
- **Hospital &amp; Health Care:** 4.4%
- **Other:** 17.8%

#### Swoogo

- **Events Services:** 26.7%
- **Non-Profit Organization Management:** 9.9%
- **Information Technology and Services:** 8.4%
- **Computer Software:** 7.9%
- **Marketing and Advertising:** 3.1%
- **Financial Services:** 3.1%
- **Construction:** 2.1%
- **Education Management:** 2.1%
- **Insurance:** 2.1%
- **Hospitality:** 2.1%
- **Other:** 32.5%

---
## Alternatives

### Alternatives to EventUp Planner (formerly Attendease)

- [Cvent Event Marketing &amp; Management](https://www.g2.com/products/cvent-event-marketing-management/reviews) — 4.3/5 stars (2151 reviews)
- [Splash](https://www.g2.com/products/splash/reviews) — 4.4/5 stars (370 reviews)
- [Bizzabo](https://www.g2.com/products/bizzabo/reviews) — 4.3/5 stars (448 reviews)
- [Eventbrite](https://www.g2.com/products/eventbrite/reviews) — 4.3/5 stars (913 reviews)
- [Whova](https://www.g2.com/products/whova/reviews) — 4.8/5 stars (1915 reviews)
- [RingCentral Events](https://www.g2.com/products/ringcentral-events/reviews) — 4.5/5 stars (955 reviews)
- [vFairs](https://www.g2.com/products/vfairs/reviews) — 4.7/5 stars (1783 reviews)
- [ON24](https://www.g2.com/products/on24/reviews) — 4.3/5 stars (1215 reviews)
- [Webex Events &amp; Webinars](https://www.g2.com/products/webex-events-webinars/reviews) — 4.6/5 stars (1078 reviews)
- [Airmeet - Virtual Events &amp; Webinar Platform](https://www.g2.com/products/airmeet-virtual-events-webinar-platform/reviews) — 4.6/5 stars (756 reviews)

### Alternatives to Swoogo

- [Cvent Event Marketing &amp; Management](https://www.g2.com/products/cvent-event-marketing-management/reviews) — 4.3/5 stars (2151 reviews)
- [Whova](https://www.g2.com/products/whova/reviews) — 4.8/5 stars (1915 reviews)
- [Bizzabo](https://www.g2.com/products/bizzabo/reviews) — 4.3/5 stars (448 reviews)
- [Splash](https://www.g2.com/products/splash/reviews) — 4.4/5 stars (370 reviews)
- [Webex Events &amp; Webinars](https://www.g2.com/products/webex-events-webinars/reviews) — 4.6/5 stars (1078 reviews)
- [RingCentral Events](https://www.g2.com/products/ringcentral-events/reviews) — 4.5/5 stars (955 reviews)
- [vFairs](https://www.g2.com/products/vfairs/reviews) — 4.7/5 stars (1783 reviews)
- [Eventbrite](https://www.g2.com/products/eventbrite/reviews) — 4.3/5 stars (913 reviews)
- [PheedLoop](https://www.g2.com/products/pheedloop/reviews) — 4.8/5 stars (321 reviews)
- [BigMarker](https://www.g2.com/products/bigmarker/reviews) — 4.7/5 stars (444 reviews)

---
## Top Discussions

### EventUp Planner (formerly Attendease)

- Title: [What is Attendease used for?](https://www.g2.com/discussions/what-is-attendease-used-for) — 1 comment
  > **Top comment:** "Attendease is an event management system. But it&#39;s not just a registration platform; it&#39;s also the hub for an attendee&#39;s whole experience, whether it&#39;s..."
- Title: [Can I create a white-labeled website?](https://www.g2.com/discussions/website-builder-5805c8ac-596a-40b1-998c-6db5ede7c28f) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, you can create an entire branded experience, whether you choose to build a custom site or use one of our free templates. "
- Title: [Is there a limit of events I can run under a certain pricing plan?](https://www.g2.com/discussions/account-setup-a903641f-0dcc-4d3e-b18f-613c81f6089b) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "You may run as many events as you need under all plans, however, the number of attendees for the entire year may place you in different pricing tiers."
- Title: [How many users can I set up in my account?](https://www.g2.com/discussions/account-setup-83e588f3-42cb-413a-869d-acec793230a7) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "All Attendease plans include an unlimited number of users at no additional cost."

### Swoogo

- Title: [What does swoogo do?](https://www.g2.com/discussions/what-does-swoogo-do) — 1 comment
  > **Top comment:** "Swoogo is a user-friendly software solution that helps you plan every aspect of your event. Swoogo’s platform gives event professionals all of the tools they..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/eventup-planner-formerly-attendease-vs-swoogo)

