Introducing G2.ai, the future of software buying.Try now
Compare Ethnio and UserTesting 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Alchemer Survey
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
FaceUp
Visit Website
At a Glance
Market Segments
Enterprise (38.1% of reviews)
Enterprise (41.9% of reviews)
Entry-Level Pricing
No pricing available
Contact Us Per Year
Ethnio
Star Rating
(30)4.5 out of 5
Market Segments
Enterprise (38.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about EthnioUserTesting
Star Rating
(784)4.4 out of 5
Market Segments
Enterprise (41.9% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that UserTesting excels in its Test Feedback feature, scoring 8.6, which allows for comprehensive insights into user interactions. In contrast, Ethnio's feedback mechanism, while effective, scores slightly lower at 8.3, indicating a less robust feedback collection process.
- Reviewers mention that UserTesting's Ease of Use is rated at 8.4, making it more user-friendly for beginners compared to Ethnio's score of 7.5. This suggests that UserTesting may have a more intuitive interface that facilitates quicker onboarding.
- G2 users highlight UserTesting's superior Quality of Support with a score of 9.0, which is slightly lower than Ethnio's 9.1. However, the difference is minimal, indicating both platforms provide strong customer support, but Ethnio may have a slight edge in responsiveness.
- Users on G2 report that UserTesting's Survey Builder feature is less favorable, scoring only 5.8, while Ethnio's survey management capabilities, including question types and templates, score higher at 7.3 and 7.0 respectively. This suggests that Ethnio may offer a more versatile survey creation experience.
- Reviewers mention that UserTesting's Device Responsiveness is rated at 8.4, which is beneficial for users accessing the platform on various devices. Ethnio, while still functional, does not provide the same level of responsiveness, which could impact user experience.
- Users say that UserTesting's Participant Selection feature, particularly its recruitment pool scoring 8.1, is a strong point, allowing for diverse user testing. Ethnio's participant selection methods, while effective, do not match the same level of flexibility and scoring lower at 5.7 for in-store recruitment.
Pricing
Entry-Level Pricing
Ethnio
No pricing availableUserTesting
Team-based Unlimited
Contact Us
Per Year
With a team-based unlimited plan, a team, department, or division (defined through a mutually agreed-upon enterprise scope) can run unlimited tests within a Fair Use policy and enjoy full access to the UserTesting platform. It’s ideal for organizations looking to scale experience research across multiple departments and geographies. Predictable contract terms provide budgeting and procurement certainty.
- Global participant panel across 60+ countries
- Enterprise-grade security and compliance (SOC2, ISO 27001, GDPR, HIPPA)
- Test builder and template gallery
Free Trial
Ethnio
Free Trial is available
UserTesting
Free Trial is available
Ratings
Meets Requirements
8.9
17
8.6
599
Ease of Use
8.1
27
8.4
630
Ease of Setup
9.0
5
8.6
295
Ease of Admin
9.0
5
8.7
231
Quality of Support
9.2
18
9.0
522
Has the product been a good partner in doing business?
9.0
5
8.8
226
Product Direction (% positive)
9.3
17
8.1
589
Features by Category
User Response Methods
Not enough data
7.6
317
|
Verified
Not enough data
8.7
374
|
Verified
Not enough data
8.7
296
|
Verified
Not enough data
7.1
182
|
Verified
Not enough data
8.2
351
|
Verified
Participant Selection
Not enough data
7.4
127
Not enough data
5.6
82
Not enough data
6.9
108
Not enough data
8.1
375
|
Verified
Insights
Not enough data
7.7
344
|
Verified
Not enough data
7.7
312
|
Verified
Not enough data
7.4
312
|
Verified
Generative AI
Not enough data
6.7
84
Feedback Source
Not enough data
8.0
113
Not enough data
8.4
130
Not enough data
8.4
131
Not enough data
7.7
83
Not enough data
8.3
155
Feedback Management
Not enough data
7.7
144
Not enough data
7.7
158
Not enough data
8.2
175
Not enough data
8.2
161
Insights
Not enough data
Feature Not Available
Not enough data
7.3
161
Not enough data
7.7
172
Agentic AI - Demo Automation
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Analytics
Not enough data
6.8
20
Not enough data
6.7
19
Not enough data
6.8
18
Not enough data
Feature Not Available
Customization
Not enough data
6.9
18
Not enough data
6.2
17
Not enough data
6.2
18
Not enough data
5.8
17
Generative AI
Not enough data
Feature Not Available
Not enough data
7.3
19
Agentic AI - Experience Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Survey Management
Not enough data
6.1
22
Not enough data
7.9
24
Not enough data
6.5
22
Not enough data
6.5
24
Survey Customization
Not enough data
6.0
25
Not enough data
5.8
24
Not enough data
6.5
24
Not enough data
4.9
23
Survey Insights
Not enough data
6.3
24
Not enough data
Feature Not Available
Not enough data
7.1
24
Not enough data
6.8
24
Agentic AI - Survey
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
5.7
5
Not enough data
6.4
6
Survey Management
Not enough data
9.0
35
|
Verified
Not enough data
8.3
83
|
Verified
Not enough data
8.6
107
|
Verified
Not enough data
8.5
100
|
Verified
Process Management
Not enough data
8.0
102
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
82
|
Verified
Not enough data
Feature Not Available
System Management
Not enough data
8.8
89
|
Verified
Not enough data
9.2
15
|
Verified
Survey Design - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Access - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Collection - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ethnio and UserTesting are categorized as User Research and Experience Management
Unique Categories
Ethnio has no unique categories
UserTesting is categorized as Consumer Video Feedback, Enterprise Feedback Management, Survey, and Consumer Insights Platforms
Reviews
Reviewers' Company Size
Ethnio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
UserTesting
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Research
13.3%
Market Research
13.3%
Internet
13.3%
Computer Software
10.0%
Leisure, Travel & Tourism
6.7%
Other
43.3%
Financial Services
10.4%
Computer Software
9.7%
Information Technology and Services
8.8%
Retail
6.5%
Consumer Goods
3.9%
Other
60.8%
Alternatives
Discussions
What is Ethnio used for?
1 Comment
Official Response from Ethnio
Ethnio is a user research CRM that does these things:
🎯 Intercept people via web or app intercepts (iOS or Android)
🔗 Screener and study links you email...Read more
Ethnio has no more discussions with answers
Will you consider building out videos and demos for specific prospective users?
2 Comments
SG
The usertesting.com sales team is very informed and supportive. Im pretty sure if you contacted them directly. They will arrange a demo for you. Read more
Can you send me documentation on how iterative product design feedback is better served with 5 inter
1 Comment
LB
Depends on whether you are looking for usability issues or quantitative results (i.e., benchmarking). Both are of value.Read more
Best Practices
1 Comment
LB
I agree and we've also had this as a barrier that we have not been able to solve. Wish it would use software that they normally use.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
