# Eskimi DSP, illumin vs Google Marketing Platform Comparison

| | Eskimi DSP | illumin | Google Marketing Platform | 
|---|---|---|---|
| **Star Rating** | 4.8 out of 5 | 4.4 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 103 | 134 | 300 | 
| **Largest Market Segment** | Small-Business (67.0% of reviews) | Small-Business (57.9% of reviews) | Mid-Market (48.2% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us | No pricing available | 

---
## Top Pros & Cons

### Eskimi DSP

**Not enough data**

### illumin

Pros:
- Ease of Use (23 reviews)
- Features (21 reviews)

Cons:
- Poor Reporting (9 reviews)
- Learning Curve (8 reviews)

### Google Marketing Platform

Pros:
- Features (4 reviews)
- Campaign Management (3 reviews)

Cons:
- Complexity (3 reviews)
- Learning Curve (3 reviews)

---
## Ratings Comparison
| Rating | Eskimi DSP | illumin | Google Marketing Platform | 
|---|---|---|---|
  | **Meets Requirements** | 9.1 (78 reviews) | 8.3 (113 reviews) | 8.5 (250 reviews) | 
  | **Ease of Use** | 9.2 (78 reviews) | 8.3 (109 reviews) | 7.9 (249 reviews) | 
  | **Ease of Setup** | 8.9 (65 reviews) | 8.2 (92 reviews) | 7.3 (130 reviews) | 
  | **Ease of Admin** | 9.1 (61 reviews) | 8.4 (70 reviews) | 7.7 (120 reviews) | 
  | **Quality of Support** | 9.4 (78 reviews) | 9.2 (113 reviews) | 6.9 (228 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.7 (66 reviews) | 9.1 (78 reviews) | 7.6 (121 reviews) | 
  | **Product Direction (% positive)** | 9.2 (74 reviews) | 9.1 (112 reviews) | 8.1 (247 reviews) | 

---
## Pricing

### Eskimi DSP

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### illumin

#### Entry-Level Pricing

Plan: SELF-SERVICE

Price: Contact Us

Description: Take control of your journey


Key Features:
- Control: You get hands-on keyboard training and the opportunity to master every campaign feature. Who knew programmatic strategy could be so exhilarating?  
- Savings: C’mon, why pay someone to manage your campaign?
- Flexibility: We offer robust out-of-the-box solutions with oodles of opportunities to tinker, test, and tweak.

[Browse all 2 editions](https://www.g2.com/products/illumin-illumin/pricing)

#### Free Trial

No

### Google Marketing Platform

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Eskimi DSP** | N/A | N/A |
| **illumin** | 8.0/10 | 108 |
| **Google Marketing Platform** | 7.9/10 | 209 |

#### Channel Functionality

| Feature | Eskimi DSP | illumin | Google Marketing Platform | 
|---|---|---|---|
| **Display Functionality** | Not enough data | 8.5 (62 reviews) | 8.5 (167 reviews) | 

#### Platform Interoperability

| Feature | Eskimi DSP | illumin | Google Marketing Platform | 
|---|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.4 (45 reviews) | 7.2 (10 reviews) | 

#### Agentic AI - Display Advertising

| Feature | Eskimi DSP | illumin | Google Marketing Platform | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Eskimi DSP | illumin | Google Marketing Platform | 
|---|---|---|---|
| **Campaign Dashboard** | 9.3 (65 reviews) | 8.1 (85 reviews) | 8.3 (181 reviews) ✓ Verified | 
| **Campaign Optimization** | 9.3 (59 reviews) | 8.1 (88 reviews) | 8.1 (177 reviews) ✓ Verified | 
| **Reach** | 9.4 (63 reviews) | 8.2 (91 reviews) | 8.3 (156 reviews) ✓ Verified | 
| **Bulk Editing** | 8.5 (53 reviews) | 7.7 (77 reviews) | 7.7 (150 reviews) ✓ Verified | 
| **Batch Uploading** | 8.7 (53 reviews) | 7.9 (77 reviews) | 7.9 (154 reviews) ✓ Verified | 
| **Brand Safety** | 9.2 (58 reviews) | 8.5 (81 reviews) | 7.8 (142 reviews) ✓ Verified | 
| **Fraud Protection** | 9.2 (55 reviews) | 8.3 (77 reviews) | 7.6 (129 reviews) ✓ Verified | 
| **Frequency Capping** | 9.2 (57 reviews) | 8.4 (82 reviews) | 8.4 (73 reviews) | 
| **Budget Pacing** | 9.2 (57 reviews) | 8.3 (90 reviews) | 8.1 (69 reviews) | 
| **Creative Optimization** | 9.5 (61 reviews) | 8.0 (77 reviews) | 7.7 (149 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 9.6 (61 reviews) | 8.3 (73 reviews) | 7.9 (141 reviews) ✓ Verified | 
| **In-App Ads** | 9.3 (57 reviews) | 7.8 (70 reviews) | 7.0 (39 reviews) | 
| **Mobile Rich Media Capabilities** | 9.6 (59 reviews) | 8.1 (67 reviews) | 7.6 (94 reviews) ✓ Verified | 

#### Targeting

| Feature | Eskimi DSP | illumin | Google Marketing Platform | 
|---|---|---|---|
| **Targeting** | 9.1 (62 reviews) | 8.2 (96 reviews) | 8.5 (160 reviews) ✓ Verified | 
| **Retargeting** | 8.7 (60 reviews) | 8.2 (86 reviews) | 8.4 (150 reviews) ✓ Verified | 
| **Geo-Targeting** | 9.2 (61 reviews) | 8.4 (85 reviews) | 8.2 (150 reviews) ✓ Verified | 
| **Contextual Targeting** | 9.1 (59 reviews) | 8.0 (85 reviews) | 8.1 (69 reviews) | 

#### Platform

| Feature | Eskimi DSP | illumin | Google Marketing Platform | 
|---|---|---|---|
| **API / Integrations** | 8.8 (56 reviews) | 7.2 (70 reviews) | 8.0 (55 reviews) | 
| **Custom Reports** | 8.9 (58 reviews) | 7.7 (84 reviews) | 8.1 (164 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 9.3 (58 reviews) | 8.4 (81 reviews) | 8.3 (159 reviews) ✓ Verified | 
| **Performance and Reliability** | 9.3 (61 reviews) | 8.1 (90 reviews) | 8.4 (169 reviews) ✓ Verified | 
| **Enterprise Scalability** | 9.2 (57 reviews) | 8.0 (75 reviews) | 8.4 (145 reviews) ✓ Verified | 
| **Customization** | 9.2 (60 reviews) | 7.6 (78 reviews) | 7.6 (152 reviews) ✓ Verified | 
| **Workflow Capability** | 9.3 (60 reviews) | 8.0 (78 reviews) | 7.9 (152 reviews) ✓ Verified | 
| **Internationalization** | 9.4 (59 reviews) | 7.6 (69 reviews) | 8.1 (117 reviews) ✓ Verified | 
| **Notifications** | 8.9 (57 reviews) | 7.4 (71 reviews) | 7.7 (136 reviews) ✓ Verified | 

### Paid Search Advertising

| Product | Score | Reviews |
|---|---|---|
| **Eskimi DSP** | N/A | N/A |
| **illumin** | N/A | N/A |
| **Google Marketing Platform** | 8.1/10 | 117 |

#### Campaign Management & Optimization

| Feature | Eskimi DSP | illumin | Google Marketing Platform | 
|---|---|---|---|
| **Paid Keyword Optimization** | Not enough data | Not enough data | 8.2 (89 reviews) | 
| **Bid Rules** | Not enough data | Not enough data | 7.9 (86 reviews) | 
| **Ad Creation and Editing** | Not enough data | Not enough data | 7.9 (84 reviews) | 
| **Ad and Landing Page Scheduling** | Not enough data | Not enough data | 8.2 (83 reviews) | 
| **Scenario Planning** | Not enough data | Not enough data | 7.4 (69 reviews) | 
| **Portfolio Bid Optimization** | Not enough data | Not enough data | 7.6 (82 reviews) | 
| **Advanced Targeting Options** | Not enough data | Not enough data | 8.2 (88 reviews) | 
| **Offline Capabilities** | Not enough data | Not enough data | 6.6 (61 reviews) | 
| **Extensions** | Not enough data | Not enough data | 7.8 (78 reviews) | 
| **Product Listing Ads** | Not enough data | Not enough data | 8.0 (68 reviews) | 
| **Budget Execution & Monitoring** | Not enough data | Not enough data | 8.0 (91 reviews) | 

#### Analytics & Administration

| Feature | Eskimi DSP | illumin | Google Marketing Platform | 
|---|---|---|---|
| **Ad and Conversion Tracking** | Not enough data | Not enough data | 8.9 (97 reviews) | 
| **Attribution** | Not enough data | Not enough data | 8.4 (94 reviews) | 
| **Reports** | Not enough data | Not enough data | 8.5 (98 reviews) | 

#### Platform

| Feature | Eskimi DSP | illumin | Google Marketing Platform | 
|---|---|---|---|
| **APIs** | Not enough data | Not enough data | 8.1 (72 reviews) | 
| **Notifications** | Not enough data | Not enough data | 8.1 (83 reviews) | 
| **Customization** | Not enough data | Not enough data | 8.0 (85 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.5 (90 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.5 (98 reviews) | 
| **Enterprise Scalability** | Not enough data | Not enough data | 8.6 (87 reviews) | 
| **Workflow Capability** | Not enough data | Not enough data | 8.4 (85 reviews) | 
| **Internationalization** | Not enough data | Not enough data | 8.2 (68 reviews) | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **Eskimi DSP** | N/A | N/A |
| **illumin** | N/A | N/A |
| **Google Marketing Platform** | 7.9/10 | 209 |

#### Platform Interoperability

| Feature | Eskimi DSP | illumin | Google Marketing Platform | 
|---|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 7.8 (6 reviews) | 

#### Mobile Functionality

| Feature | Eskimi DSP | illumin | Google Marketing Platform | 
|---|---|---|---|
| **Mobile Functionality** | Not enough data | Not enough data | 7.7 (119 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | Eskimi DSP | illumin | Google Marketing Platform | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Eskimi DSP | illumin | Google Marketing Platform | 
|---|---|---|---|
| **Campaign Dashboard** | 9.3 (65 reviews) | 8.1 (85 reviews) | 8.3 (181 reviews) ✓ Verified | 
| **Campaign Optimization** | 9.3 (59 reviews) | 8.1 (88 reviews) | 8.1 (177 reviews) ✓ Verified | 
| **Reach** | 9.4 (63 reviews) | 8.2 (91 reviews) | 8.3 (156 reviews) ✓ Verified | 
| **Bulk Editing** | 8.5 (53 reviews) | 7.7 (77 reviews) | 7.7 (150 reviews) ✓ Verified | 
| **Batch Uploading** | 8.7 (53 reviews) | 7.9 (77 reviews) | 7.9 (154 reviews) ✓ Verified | 
| **Brand Safety** | 9.2 (58 reviews) | 8.5 (81 reviews) | 7.8 (142 reviews) ✓ Verified | 
| **Fraud Protection** | 9.2 (55 reviews) | 8.3 (77 reviews) | 7.6 (129 reviews) ✓ Verified | 
| **Frequency Capping** | 9.2 (57 reviews) | 8.4 (82 reviews) | 8.4 (73 reviews) | 
| **Budget Pacing** | 9.2 (57 reviews) | 8.3 (90 reviews) | 8.1 (69 reviews) | 
| **Creative Optimization** | 9.5 (61 reviews) | 8.0 (77 reviews) | 7.7 (149 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 9.6 (61 reviews) | 8.3 (73 reviews) | 7.9 (141 reviews) ✓ Verified | 
| **In-App Ads** | 9.3 (57 reviews) | 7.8 (70 reviews) | 7.0 (39 reviews) | 
| **Mobile Rich Media Capabilities** | 9.6 (59 reviews) | 8.1 (67 reviews) | 7.6 (94 reviews) ✓ Verified | 

#### Targeting

| Feature | Eskimi DSP | illumin | Google Marketing Platform | 
|---|---|---|---|
| **Targeting** | 9.1 (62 reviews) | 8.2 (96 reviews) | 8.5 (160 reviews) ✓ Verified | 
| **Retargeting** | 8.7 (60 reviews) | 8.2 (86 reviews) | 8.4 (150 reviews) ✓ Verified | 
| **Geo-Targeting** | 9.2 (61 reviews) | 8.4 (85 reviews) | 8.2 (150 reviews) ✓ Verified | 
| **Contextual Targeting** | 9.1 (59 reviews) | 8.0 (85 reviews) | 8.1 (69 reviews) | 

#### Mobile

| Feature | Eskimi DSP | illumin | Google Marketing Platform | 
|---|---|---|---|
| **Mobile Tracking** | Not enough data | Not enough data | 7.7 (112 reviews) | 
| **In-App Ads** | 9.3 (57 reviews) | 7.8 (70 reviews) | 7.0 (39 reviews) | 
| **Mobile Rich Media Capabilities** | 9.6 (59 reviews) | 8.1 (67 reviews) | 7.6 (94 reviews) ✓ Verified | 

#### Platform

| Feature | Eskimi DSP | illumin | Google Marketing Platform | 
|---|---|---|---|
| **API / Integrations** | 8.8 (56 reviews) | 7.2 (70 reviews) | 8.0 (55 reviews) | 
| **Custom Reports** | 8.9 (58 reviews) | 7.7 (84 reviews) | 8.1 (164 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 9.3 (58 reviews) | 8.4 (81 reviews) | 8.3 (159 reviews) ✓ Verified | 
| **Performance and Reliability** | 9.3 (61 reviews) | 8.1 (90 reviews) | 8.4 (169 reviews) ✓ Verified | 
| **Enterprise Scalability** | 9.2 (57 reviews) | 8.0 (75 reviews) | 8.4 (145 reviews) ✓ Verified | 
| **Customization** | 9.2 (60 reviews) | 7.6 (78 reviews) | 7.6 (152 reviews) ✓ Verified | 
| **Workflow Capability** | 9.3 (60 reviews) | 8.0 (78 reviews) | 7.9 (152 reviews) ✓ Verified | 
| **Internationalization** | 9.4 (59 reviews) | 7.6 (69 reviews) | 8.1 (117 reviews) ✓ Verified | 
| **Notifications** | 8.9 (57 reviews) | 7.4 (71 reviews) | 7.7 (136 reviews) ✓ Verified | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **Eskimi DSP** | N/A | N/A |
| **illumin** | 7.9/10 | 108 |
| **Google Marketing Platform** | 8.0/10 | 209 |

#### Platform Interoperability

| Feature | Eskimi DSP | illumin | Google Marketing Platform | 
|---|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.1 (34 reviews) | 7.8 (6 reviews) | 

#### Video Functionality

| Feature | Eskimi DSP | illumin | Google Marketing Platform | 
|---|---|---|---|
| **Video Functionality** | Not enough data | 8.2 (47 reviews) | 7.9 (99 reviews) | 

#### Agentic AI - Video Advertising

| Feature | Eskimi DSP | illumin | Google Marketing Platform | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Eskimi DSP | illumin | Google Marketing Platform | 
|---|---|---|---|
| **Campaign Dashboard** | 9.3 (65 reviews) | 8.1 (85 reviews) | 8.3 (181 reviews) ✓ Verified | 
| **Campaign Optimization** | 9.3 (59 reviews) | 8.1 (88 reviews) | 8.1 (177 reviews) ✓ Verified | 
| **Reach** | 9.4 (63 reviews) | 8.2 (91 reviews) | 8.3 (156 reviews) ✓ Verified | 
| **Bulk Editing** | 8.5 (53 reviews) | 7.7 (77 reviews) | 7.7 (150 reviews) ✓ Verified | 
| **Batch Uploading** | 8.7 (53 reviews) | 7.9 (77 reviews) | 7.9 (154 reviews) ✓ Verified | 
| **Brand Safety** | 9.2 (58 reviews) | 8.5 (81 reviews) | 7.8 (142 reviews) ✓ Verified | 
| **Fraud Protection** | 9.2 (55 reviews) | 8.3 (77 reviews) | 7.6 (129 reviews) ✓ Verified | 
| **Frequency Capping** | 9.2 (57 reviews) | 8.4 (82 reviews) | 8.4 (73 reviews) | 
| **Budget Pacing** | 9.2 (57 reviews) | 8.3 (90 reviews) | 8.1 (69 reviews) | 
| **Creative Optimization** | 9.5 (61 reviews) | 8.0 (77 reviews) | 7.7 (149 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 9.6 (61 reviews) | 8.3 (73 reviews) | 7.9 (141 reviews) ✓ Verified | 
| **In-App Ads** | 9.3 (57 reviews) | 7.8 (70 reviews) | 7.0 (39 reviews) | 
| **Mobile Rich Media Capabilities** | 9.6 (59 reviews) | 8.1 (67 reviews) | 7.6 (94 reviews) ✓ Verified | 

#### Targeting

| Feature | Eskimi DSP | illumin | Google Marketing Platform | 
|---|---|---|---|
| **Targeting** | 9.1 (62 reviews) | 8.2 (96 reviews) | 8.5 (160 reviews) ✓ Verified | 
| **Retargeting** | 8.7 (60 reviews) | 8.2 (86 reviews) | 8.4 (150 reviews) ✓ Verified | 
| **Geo-Targeting** | 9.2 (61 reviews) | 8.4 (85 reviews) | 8.2 (150 reviews) ✓ Verified | 
| **Contextual Targeting** | 9.1 (59 reviews) | 8.0 (85 reviews) | 8.1 (69 reviews) | 

#### Platform

| Feature | Eskimi DSP | illumin | Google Marketing Platform | 
|---|---|---|---|
| **API / Integrations** | 8.8 (56 reviews) | 7.2 (70 reviews) | 8.0 (55 reviews) | 
| **Custom Reports** | 8.9 (58 reviews) | 7.7 (84 reviews) | 8.1 (164 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 9.3 (58 reviews) | 8.4 (81 reviews) | 8.3 (159 reviews) ✓ Verified | 
| **Performance and Reliability** | 9.3 (61 reviews) | 8.1 (90 reviews) | 8.4 (169 reviews) ✓ Verified | 
| **Enterprise Scalability** | 9.2 (57 reviews) | 8.0 (75 reviews) | 8.4 (145 reviews) ✓ Verified | 
| **Customization** | 9.2 (60 reviews) | 7.6 (78 reviews) | 7.6 (152 reviews) ✓ Verified | 
| **Workflow Capability** | 9.3 (60 reviews) | 8.0 (78 reviews) | 7.9 (152 reviews) ✓ Verified | 
| **Internationalization** | 9.4 (59 reviews) | 7.6 (69 reviews) | 8.1 (117 reviews) ✓ Verified | 
| **Notifications** | 8.9 (57 reviews) | 7.4 (71 reviews) | 7.7 (136 reviews) ✓ Verified | 

### Digital Audio Advertising

| Product | Score | Reviews |
|---|---|---|
| **Eskimi DSP** | N/A | N/A |
| **illumin** | 8.7/10 | 8 |
| **Google Marketing Platform** | N/A | N/A |

#### Platform Basics

| Feature | Eskimi DSP | illumin | Google Marketing Platform | 
|---|---|---|---|
| **Cross-Device Advertising** | Not enough data | 8.8 (8 reviews) | Not enough data | 
| **Audio Ad Formats** | Not enough data | 8.5 (8 reviews) | Not enough data | 
| **Programmatic Audio** | Not enough data | 8.3 (8 reviews) | Not enough data | 
| **Audience Targeting** | Not enough data | 8.5 (8 reviews) | Not enough data | 

#### Platform Reporting

| Feature | Eskimi DSP | illumin | Google Marketing Platform | 
|---|---|---|---|
| **Performance Monitoring** | Not enough data | 8.8 (8 reviews) | Not enough data | 
| **Reporting Dashboards** | Not enough data | 8.3 (8 reviews) | Not enough data | 
| **Dashboard Exports** | Not enough data | 7.9 (8 reviews) | Not enough data | 
| **Music Genre Reporting** | Not enough data | 6.2 (7 reviews) | Not enough data | 

#### Agentic AI - Digital Audio Advertising

| Feature | Eskimi DSP | illumin | Google Marketing Platform | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **Eskimi DSP** | 9.1/10 | 68 |
| **illumin** | 8.1/10 | 108 |
| **Google Marketing Platform** | 8.0/10 | 209 |

#### Demand Side Platforms

| Feature | Eskimi DSP | illumin | Google Marketing Platform | 
|---|---|---|---|
| **Cross Channel Capabilities ** | 9.1 (55 reviews) | 8.6 (65 reviews) | Not enough data | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | Eskimi DSP | illumin | Google Marketing Platform | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Eskimi DSP | illumin | Google Marketing Platform | 
|---|---|---|---|
| **Campaign Dashboard** | 9.3 (65 reviews) | 8.1 (85 reviews) | 8.3 (181 reviews) ✓ Verified | 
| **Campaign Optimization** | 9.3 (59 reviews) | 8.1 (88 reviews) | 8.1 (177 reviews) ✓ Verified | 
| **Reach** | 9.4 (63 reviews) | 8.2 (91 reviews) | 8.3 (156 reviews) ✓ Verified | 
| **Bulk Editing** | 8.5 (53 reviews) | 7.7 (77 reviews) | 7.7 (150 reviews) ✓ Verified | 
| **Batch Uploading** | 8.7 (53 reviews) | 7.9 (77 reviews) | 7.9 (154 reviews) ✓ Verified | 
| **Brand Safety** | 9.2 (58 reviews) | 8.5 (81 reviews) | 7.8 (142 reviews) ✓ Verified | 
| **Fraud Protection** | 9.2 (55 reviews) | 8.3 (77 reviews) | 7.6 (129 reviews) ✓ Verified | 
| **Frequency Capping** | 9.2 (57 reviews) | 8.4 (82 reviews) | 8.4 (73 reviews) | 
| **Budget Pacing** | 9.2 (57 reviews) | 8.3 (90 reviews) | 8.1 (69 reviews) | 
| **Creative Optimization** | 9.5 (61 reviews) | 8.0 (77 reviews) | 7.7 (149 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 9.6 (61 reviews) | 8.3 (73 reviews) | 7.9 (141 reviews) ✓ Verified | 
| **In-App Ads** | 9.3 (57 reviews) | 7.8 (70 reviews) | 7.0 (39 reviews) | 
| **Mobile Rich Media Capabilities** | 9.6 (59 reviews) | 8.1 (67 reviews) | 7.6 (94 reviews) ✓ Verified | 

#### Targeting

| Feature | Eskimi DSP | illumin | Google Marketing Platform | 
|---|---|---|---|
| **Targeting** | 9.1 (62 reviews) | 8.2 (96 reviews) | 8.5 (160 reviews) ✓ Verified | 
| **Retargeting** | 8.7 (60 reviews) | 8.2 (86 reviews) | 8.4 (150 reviews) ✓ Verified | 
| **Geo-Targeting** | 9.2 (61 reviews) | 8.4 (85 reviews) | 8.2 (150 reviews) ✓ Verified | 
| **Contextual Targeting** | 9.1 (59 reviews) | 8.0 (85 reviews) | 8.1 (69 reviews) | 

#### Demand Side Platforms

| Feature | Eskimi DSP | illumin | Google Marketing Platform | 
|---|---|---|---|
| **Machine Learning Optimization** | 8.8 (56 reviews) | 8.0 (61 reviews) | 8.2 (44 reviews) ✓ Verified | 
| **Estimate and Projections** | 8.9 (59 reviews) | 7.8 (59 reviews) | 7.5 (49 reviews) ✓ Verified | 
| **Cross-Device Capabilities** | 9.0 (56 reviews) | 8.4 (60 reviews) | 7.6 (49 reviews) ✓ Verified | 

#### Platform

| Feature | Eskimi DSP | illumin | Google Marketing Platform | 
|---|---|---|---|
| **API / Integrations** | 8.8 (56 reviews) | 7.2 (70 reviews) | 8.0 (55 reviews) | 
| **Custom Reports** | 8.9 (58 reviews) | 7.7 (84 reviews) | 8.1 (164 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 9.3 (58 reviews) | 8.4 (81 reviews) | 8.3 (159 reviews) ✓ Verified | 
| **Performance and Reliability** | 9.3 (61 reviews) | 8.1 (90 reviews) | 8.4 (169 reviews) ✓ Verified | 
| **Enterprise Scalability** | 9.2 (57 reviews) | 8.0 (75 reviews) | 8.4 (145 reviews) ✓ Verified | 
| **Customization** | 9.2 (60 reviews) | 7.6 (78 reviews) | 7.6 (152 reviews) ✓ Verified | 
| **Workflow Capability** | 9.3 (60 reviews) | 8.0 (78 reviews) | 7.9 (152 reviews) ✓ Verified | 
| **Internationalization** | 9.4 (59 reviews) | 7.6 (69 reviews) | 8.1 (117 reviews) ✓ Verified | 
| **Notifications** | 8.9 (57 reviews) | 7.4 (71 reviews) | 7.7 (136 reviews) ✓ Verified | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Eskimi DSP** | N/A | N/A |
| **illumin** | N/A | N/A |
| **Google Marketing Platform** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Eskimi DSP | illumin | Google Marketing Platform | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **Eskimi DSP** | N/A | N/A |
| **illumin** | N/A | N/A |
| **Google Marketing Platform** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | Eskimi DSP | illumin | Google Marketing Platform | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)


**Unique to illumin (5):** [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Digital Audio Advertising Software](https://www.g2.com/categories/digital-audio-advertising)

**Unique to Google Marketing Platform (5):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | Eskimi DSP | illumin | Google Marketing Platform | 
|---|---|---|---|
| **Small-Business** | 67.0% | 57.9% | 25.5% | 
| **Mid-Market** | 25.5% | 31.0% | 48.2% | 
| **Enterprise** | 7.4% | 11.1% | 26.3% | 

### By Industry

#### Eskimi DSP

- **Marketing and Advertising:** 49.5%
- **Food & Beverages:** 5.2%
- **Financial Services:** 4.1%
- **Information Technology and Services:** 3.1%
- **Consumer Goods:** 3.1%
- **Banking:** 3.1%
- **Online Media:** 3.1%
- **Media Production:** 2.1%
- **Computer Software:** 2.1%
- **Telecommunications:** 2.1%
- **Other:** 22.7%

#### illumin

- **Marketing and Advertising:** 42.9%
- **Automotive:** 4.2%
- **Online Media:** 4.2%
- **Telecommunications:** 3.4%
- **Entertainment:** 3.4%
- **Higher Education:** 2.5%
- **Financial Services:** 2.5%
- **Food & Beverages:** 2.5%
- **Consumer Electronics:** 2.5%
- **Information Technology and Services:** 2.5%
- **Other:** 29.4%

#### Google Marketing Platform

- **Marketing and Advertising:** 53.8%
- **Internet:** 6.9%
- **Computer Software:** 5.5%
- **Retail:** 2.9%
- **Telecommunications:** 1.8%
- **Insurance:** 1.8%
- **Sports:** 1.5%
- **Consumer Goods:** 1.5%
- **Automotive:** 1.1%
- **Broadcast Media:** 1.1%
- **Other:** 22.2%

---
## Alternatives

### Alternatives to Eskimi DSP

- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (868 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1941 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1453 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (168 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (775 reviews)
- [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) — 4.2/5 stars (310 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (649 reviews)
- [The Ansira platform](https://www.g2.com/products/the-ansira-platform/reviews) — 4.9/5 stars (284 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (241 reviews)

### Alternatives to illumin

- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (868 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (168 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (775 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1941 reviews)
- [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (400 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (649 reviews)
- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1453 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1057 reviews)

### Alternatives to Google Marketing Platform

- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (775 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (241 reviews)
- [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews)
- [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (168 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (868 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (400 reviews)
- [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews)

---
## Top Discussions

### Eskimi DSP

- Title: [How's the upgradation going to be implemented?](https://www.g2.com/discussions/how-s-the-upgradation-going-to-be-implemented) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "We will keep you updated about all the changes on the platform through our newsletter. You can subscribe to it on our website eskimi.com. 
Our Product team..."

### illumin

No discussions available for this product.

### Google Marketing Platform

- Title: [prototyping ad tool](https://www.g2.com/discussions/24870-prototyping-ad-tool) — 1 comment, 1 upvote
  > **Top comment:** "our website
https://pinterestvideosdownloader.com/pinterest-video-download/"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/eskimi-vs-illumin-illumin-vs-google-marketing-platform)