# Esker vs Marketing 360 Comparison

| | Esker | Marketing 360 | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 3.5 out of 5 | 
| **Total Reviews** | 28 | 61 | 
| **Largest Market Segment** | Mid-Market (42.9% of reviews) | Small-Business (77.0% of reviews) | 
| **Entry Level Price** | No pricing available | $0 | 

---
## Top Pros & Cons

### Esker

Pros:
- Customer Support (2 reviews)
- Ease of Use (2 reviews)

Cons:
- Approval Delays (1 reviews)
- Approval Process (1 reviews)

### Marketing 360

Pros:
- Customer Support (5 reviews)
- Business Growth (3 reviews)

Cons:
- Payment Issues (2 reviews)
- Ad Issues (1 reviews)

---
## Ratings Comparison
| Rating | Esker | Marketing 360 | 
|---|---|---|
  | **Meets Requirements** | 8.8 (24 reviews) | 6.8 (47 reviews) | 
  | **Ease of Use** | 8.6 (25 reviews) | 6.9 (49 reviews) | 
  | **Ease of Setup** | 7.1 (11 reviews) | 7.7 (21 reviews) | 
  | **Ease of Admin** | 8.2 (11 reviews) | 7.6 (18 reviews) | 
  | **Quality of Support** | 8.4 (25 reviews) | 7.0 (47 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (11 reviews) | 7.9 (18 reviews) | 
  | **Product Direction (% positive)** | 9.5 (23 reviews) | 5.2 (41 reviews) | 

---
## Pricing

### Esker

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Marketing 360

#### Entry-Level Pricing

Plan: Create Free Account

Price: $0

Description: This plan includes a CRM, Payments, and Reputation management. 

Key Features:
- CRM
- Reputation 
- Payments

[Learn more about Marketing 360](https://www.g2.com/products/madwire-marketing-360/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Esker** | N/A | N/A |
| **Marketing 360** | 8.4/10 | 8 |

#### Sales Force Automation

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Contact & Account Management** | Not enough data | Not enough data | 
| **Partner Relationship Mgmt. (PRM)** | Not enough data | Feature Not Available | 
| **Opportunity & Pipeline Mgmt.** | Not enough data | Not enough data | 
| **Task / Activity Management** | Not enough data | Not enough data | 
| **Territory & Quota Management** | Not enough data | Feature Not Available | 
| **Desktop Integration** | Not enough data | Feature Not Available | 
| **Product & Price List Management** | Not enough data | Feature Not Available | 
| **Quote & Order Management** | Not enough data | Not enough data | 
| **Customer Contract Management** | Not enough data | Feature Not Available | 

#### Marketing Automation

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Email Marketing** | Not enough data | 8.7 (5 reviews) | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Marketing ROI Analytics** | Not enough data | Not enough data | 

#### Customer Support

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Case Management** | Not enough data | Feature Not Available | 
| **Customer Support Portal** | Not enough data | Feature Not Available | 
| **Knowledge Base** | Not enough data | Not enough data | 
| **Call Center Features** | Not enough data | Feature Not Available | 
| **Support Analytics** | Not enough data | Feature Not Available | 

#### Reporting & Analytics

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Reporting** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | 8.0 (5 reviews) | 
| **Forecasting** | Not enough data | Feature Not Available | 

#### Mobile & Social

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Social Collaboration Features** | Not enough data | Not enough data | 
| **Social Network Integration** | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | 

#### Platform

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Customization** | Not enough data | Not enough data | 
| **Workflow Capability** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Feature Not Available | 
| **Sandbox / Test Environments** | Not enough data | Feature Not Available | 
| **Document & Content Mgmt.** | Not enough data | Feature Not Available | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Output Document Generation** | Not enough data | Feature Not Available | 

#### Integration

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Feature Not Available | 
| **Breadth of Partner Applications** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - CRM

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Paid Search Advertising

| Product | Score | Reviews |
|---|---|---|
| **Esker** | N/A | N/A |
| **Marketing 360** | 8.8/10 | 10 |

#### Campaign Management & Optimization

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Paid Keyword Optimization** | Not enough data | 8.7 (5 reviews) | 
| **Bid Rules** | Not enough data | Not enough data | 
| **Ad Creation and Editing** | Not enough data | Not enough data | 
| **Ad and Landing Page Scheduling** | Not enough data | Feature Not Available | 
| **Scenario Planning** | Not enough data | Not enough data | 
| **Portfolio Bid Optimization** | Not enough data | Not enough data | 
| **Advanced Targeting Options** | Not enough data | Not enough data | 
| **Offline Capabilities** | Not enough data | Not enough data | 
| **Extensions** | Not enough data | Not enough data | 
| **Product Listing Ads** | Not enough data | Not enough data | 
| **Budget Execution & Monitoring** | Not enough data | Not enough data | 

#### Analytics & Administration

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Ad and Conversion Tracking** | Not enough data | 9.0 (7 reviews) | 
| **Attribution** | Not enough data | 9.0 (7 reviews) | 
| **Reports** | Not enough data | 9.2 (8 reviews) | 

#### Platform

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **APIs** | Not enough data | Feature Not Available | 
| **Notifications** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | 8.3 (8 reviews) | 
| **Performance and Reliability** | Not enough data | 8.1 (9 reviews) | 
| **Enterprise Scalability** | Not enough data | 9.0 (5 reviews) | 
| **Workflow Capability** | Not enough data | Feature Not Available | 
| **Internationalization** | Not enough data | Feature Not Available | 

### Retail POS

| Product | Score | Reviews |
|---|---|---|
| **Esker** | N/A | N/A |
| **Marketing 360** | N/A | N/A |

#### POS

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Credit Card Payments** | Not enough data | Not enough data | 
| **Barcode Scanning** | Not enough data | Not enough data | 
| **Hardware Integration** | Not enough data | Not enough data | 
| **Price Adjustments** | Not enough data | Not enough data | 
| **Receipts** | Not enough data | Not enough data | 

#### Marketing

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Loyalty Programs** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 

#### Administration

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Inventory Management** | Not enough data | Not enough data | 
| **Employee Management** | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | 
| **E-commerce Integration** | Not enough data | Not enough data | 

### Subscription Billing

| Product | Score | Reviews |
|---|---|---|
| **Esker** | N/A | N/A |
| **Marketing 360** | N/A | N/A |

#### Billing

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Automation** | Not enough data | Not enough data | 
| **Consolidation** | Not enough data | Feature Not Available | 
| **Adjustments** | Not enough data | Not enough data | 
| **Blacklisting** | Not enough data | Feature Not Available | 

#### Dunning

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Collections** | Not enough data | Feature Not Available | 
| **Dispute Management** | Not enough data | Not enough data | 
| **Escalation** | Not enough data | Feature Not Available | 

#### Performance

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Packages** | Not enough data | Not enough data | 
| **Discounts** | Not enough data | Not enough data | 
| **Plan Changes** | Not enough data | Feature Not Available | 

#### Reporting

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Dimensions** | Not enough data | Feature Not Available | 
| **Deferred Revenue** | Not enough data | Feature Not Available | 
| **Revenue Recognition** | Not enough data | Feature Not Available | 

#### Agentic AI - Subscription Billing

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

### Credit and Collections

| Product | Score | Reviews |
|---|---|---|
| **Esker** | N/A | N/A |
| **Marketing 360** | N/A | N/A |

#### Customer Credit

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Credit Limits** | Not enough data | Not enough data | 
| **Credit History** | Not enough data | Not enough data | 
| **Credit Limits Adjustment** | Not enough data | Not enough data | 
| **Integration with Credit Rating Agencies** | Not enough data | Not enough data | 
| **Credit Limit Suspension** | Not enough data | Not enough data | 

#### Invoice Matching

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Incomplete Payments** | Not enough data | Not enough data | 
| **Match Invoices and Payments** | Not enough data | Not enough data | 
| **Errors and Adjustments** | Not enough data | Not enough data | 
| **Cash Application** | Not enough data | Not enough data | 

#### Collections

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Late Payments** | Not enough data | Not enough data | 
| **Disputed Transactions** | Not enough data | Not enough data | 
| **Personalized Customer Messaging** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 

#### Analytics

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **At Risk Customers** | Not enough data | Not enough data | 
| **Esimated vs Actual Receipts** | Not enough data | Not enough data | 
| **Collections Effectiveness** | Not enough data | Not enough data | 
| **Scaleability** | Not enough data | Not enough data | 
| **Artificial Intelligence** | Not enough data | Not enough data | 
| **Compliance Control** | Not enough data | Not enough data | 

#### Self Service

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Customer Portal** | Not enough data | Not enough data | 
| **Financial Documents** | Not enough data | Not enough data | 

#### Agentic AI - Credit and Collections

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

### Procure to Pay

| Product | Score | Reviews |
|---|---|---|
| **Esker** | N/A | N/A |
| **Marketing 360** | N/A | N/A |

#### Planning

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Processes** | Not enough data | Not enough data | 
| **Contracts** | Not enough data | Not enough data | 
| **Content** | Not enough data | Not enough data | 
| **Requisition** | Not enough data | Not enough data | 

#### Execution

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Sourcing** | Not enough data | Not enough data | 
| **Purchasing** | Not enough data | Not enough data | 
| **Invoicing** | Not enough data | Not enough data | 

#### Analytics

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Visibility** | Not enough data | Not enough data | 
| **Performance** | Not enough data | Not enough data | 
| **Spend** | Not enough data | Not enough data | 

#### Agentic AI -  Procure to Pay

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 

### AP Automation

| Product | Score | Reviews |
|---|---|---|
| **Esker** | 8.5/10 | 6 |
| **Marketing 360** | N/A | N/A |

#### Invoice Management

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Capture** | 8.3 (6 reviews) | Not enough data | 
| **Supplier Portal** | Not enough data | Not enough data | 
| **Repository** | Not enough data | Not enough data | 

#### Invoice Processing

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Matching** | 8.6 (6 reviews) | Not enough data | 
| **Payments** | Not enough data | Not enough data | 
| **Workflows** | 8.6 (6 reviews) | Not enough data | 
| **Tax Compliance** | Not enough data | Not enough data | 

#### Analytics

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Due Dates** | 9.0 (5 reviews) | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **KPIs** | 8.0 (5 reviews) | Not enough data | 

#### Integration

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Accounting** | 8.9 (6 reviews) | Not enough data | 
| **Payment Integration** | 8.3 (6 reviews) | Not enough data | 
| **ERP** | 8.1 (6 reviews) | Not enough data | 

#### Risk

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Analysis** | Not enough data | Not enough data | 
| **Identification** | Not enough data | Not enough data | 
| **Scoring** | Not enough data | Not enough data | 

#### Recovery

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Recoup** | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | 

#### Audit

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Filters** | Not enough data | Not enough data | 
| **Post Audits** | Not enough data | Not enough data | 
| **Overpayments** | Not enough data | Not enough data | 
| **Duplicates** | Not enough data | Not enough data | 

#### Fraud

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Vendor Checks** | Not enough data | Not enough data | 
| **Data Generation** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 

#### Agentic AI - AP Automation

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Invoice Management

| Product | Score | Reviews |
|---|---|---|
| **Esker** | N/A | N/A |
| **Marketing 360** | N/A | N/A |

#### Invoice Generation

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Templates** | Not enough data | Not enough data | 
| **Digital Invoices** | Not enough data | Not enough data | 
| **Recurring Invoices** | Not enough data | Not enough data | 

#### Invoice Processing

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Approvals** | Not enough data | Not enough data | 
| **Batch Processing** | Not enough data | Not enough data | 
| **Consolidation** | Not enough data | Not enough data | 
| **Match Invoices** | Not enough data | Not enough data | 

#### Analytics

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Due Dates** | Not enough data | Not enough data | 
| **Cashflow** | Not enough data | Not enough data | 
| **KPIs** | Not enough data | Not enough data | 
| **Payment Tracking** | Not enough data | Not enough data | 

#### Integration

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Accounting** | Not enough data | Not enough data | 
| **Payments** | Not enough data | Not enough data | 
| **ERP** | Not enough data | Not enough data | 
| **Account Sync** | Not enough data | Not enough data | 

#### Agentic AI - Invoice Management

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Local Listing Management

| Product | Score | Reviews |
|---|---|---|
| **Esker** | N/A | N/A |
| **Marketing 360** | 7.1/10 | 6 |

#### Listing Management

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Network Directory** | Not enough data | 7.3 (5 reviews) | 
| **Data Aggregators** | Not enough data | Not enough data | 
| **Duplicate Monitoring** | Not enough data | Not enough data | 
| **Optimization** | Not enough data | 6.7 (5 reviews) | 

#### Performance

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Real-Time Updates** | Not enough data | 7.0 (5 reviews) | 
| **Analytics** | Not enough data | 7.3 (5 reviews) | 

### Payment Processing

| Product | Score | Reviews |
|---|---|---|
| **Esker** | N/A | N/A |
| **Marketing 360** | N/A | N/A |

#### Payment Processing

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Encryption** | Not enough data | Not enough data | 
| **Credit Card Processing** | Not enough data | Not enough data | 
| **Mobile Payments** | Not enough data | Not enough data | 
| **Digital Wallet Integration** | Not enough data | Not enough data | 

#### Administration

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | Not enough data | 
| **E-commerce Integration** | Not enough data | Not enough data | 
| **Processing Fees** | Not enough data | Not enough data | 
| **POS Integration** | Not enough data | Not enough data | 
| **Omnichannel** | Not enough data | Not enough data | 
| **Levels 1 & 2** | Not enough data | Not enough data | 
| **Level 3** | Not enough data | Feature Not Available | 

#### Payment Options

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Multi-Currency** | Not enough data | Not enough data | 
| **Online payment portal** | Not enough data | Not enough data | 

#### Security

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **POS Verification** | Not enough data | Not enough data | 

#### Platform

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Accounting integration** | Not enough data | Not enough data | 
| **E-commerce Integration** | Not enough data | Not enough data | 

### Shopping Cart

| Product | Score | Reviews |
|---|---|---|
| **Esker** | N/A | N/A |
| **Marketing 360** | N/A | N/A |

#### Administration

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Reporting** | Not enough data | Not enough data | 
| **Cart Management** | Not enough data | Not enough data | 
| **Shipping Information Collection** | Not enough data | Not enough data | 

#### Integrations

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Payment Gateway Integration** | Not enough data | Not enough data | 
| **E-commerce Platform Integration** | Not enough data | Not enough data | 
| **Email Integration** | Not enough data | Not enough data | 

#### Cart Management

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Multi Cart** | Not enough data | Not enough data | 
| **Products** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Embed** | Not enough data | Not enough data | 

### Cash Flow Management

| Product | Score | Reviews |
|---|---|---|
| **Esker** | N/A | N/A |
| **Marketing 360** | N/A | N/A |

#### Cash Flow Management

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **File Exports** | Not enough data | Not enough data | 
| **Income and Expenses** | Not enough data | Not enough data | 
| **Track Cash Flow** | Not enough data | Not enough data | 

#### Cash Flow Forecasting

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Historical Data** | Not enough data | Not enough data | 
| **Reforecast** | Not enough data | Not enough data | 
| **Forecast Types** | Not enough data | Not enough data | 
| **Rolling Forecasts** | Not enough data | Not enough data | 
| **AI** | Not enough data | Not enough data | 

#### Analytics

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Variance Analysis** | Not enough data | Not enough data | 
| **Reports** | Not enough data | Not enough data | 
| **Forecast Comparison** | Not enough data | Not enough data | 
| **Forward Looking** | Not enough data | Not enough data | 

#### Financial Data Transfer

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Data Transfer** | Not enough data | Not enough data | 
| **Data Exchange** | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | 
| **Access** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 

#### Agentic AI -  Cash Flow Management

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Local SEO

| Product | Score | Reviews |
|---|---|---|
| **Esker** | N/A | N/A |
| **Marketing 360** | 7.8/10 | 12 |

#### Local Search Optimization

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Rank Tracking** | Not enough data | 7.8 (10 reviews) | 
| **Online Listings** | Not enough data | 6.9 (9 reviews) | 
| **Google My Business** | Not enough data | 8.0 (11 reviews) | 
| **Reputation Management** | Not enough data | 6.8 (10 reviews) | 
| **Social Media** | Not enough data | 8.7 (10 reviews) | 
| **Dashboards and Reporting** | Not enough data | 8.3 (12 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Esker** | N/A | N/A |
| **Marketing 360** | 6.0/10 | 7 |

#### Content & Collaboration

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Content Calendar** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Shared Inbox** | Not enough data | Feature Not Available | 
| **Approval Workflows** | Not enough data | Not enough data | 
| **Users and Permissions** | Not enough data | Not enough data | 
| **Content Creation** | Not enough data | Not enough data | 

#### Social Management

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Social Analytics** | Not enough data | Not enough data | 
| **Social Publishing** | Not enough data | 6.0 (5 reviews) | 
| **Campaign Optimization** | Not enough data | Not enough data | 
| **Social Engagement** | Not enough data | Not enough data | 
| **Social Ads** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Hashtag Capabilites** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Document Generation

| Product | Score | Reviews |
|---|---|---|
| **Esker** | N/A | N/A |
| **Marketing 360** | N/A | N/A |

#### Data Sources

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Software** | Not enough data | Not enough data | 
| **Spreadsheets** | Not enough data | Not enough data | 
| **Documents** | Not enough data | Not enough data | 

#### Generation

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Branding** | Not enough data | Not enough data | 

#### Delivery

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Workflow** | Not enough data | Not enough data | 
| **Schedule** | Not enough data | Not enough data | 
| **Batch** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 
| **AI Text-to-Image** | Not enough data | Not enough data | 
| **AI Image-to-Text** | Not enough data | Not enough data | 

#### Agentic AI - Document Generation

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Esker** | N/A | N/A |
| **Marketing 360** | 8.6/10 | 11 |

#### Platform Interoperability

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Feature Not Available | 

#### Agentic AI - Social Media Advertising

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Social Functionality** | Not enough data | 9.1 (9 reviews) | 

#### Campaign Management

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | 8.2 (10 reviews) | 
| **Campaign Optimization** | Not enough data | 8.1 (7 reviews) | 
| **Reach** | Not enough data | 8.1 (7 reviews) | 
| **Bulk Editing** | Not enough data | 8.1 (6 reviews) | 
| **Batch Uploading** | Not enough data | Not enough data | 
| **Brand Safety** | Not enough data | Not enough data | 
| **Fraud Protection** | Not enough data | Not enough data | 
| **Frequency Capping** | Not enough data | Not enough data | 
| **Budget Pacing** | Not enough data | 9.3 (5 reviews) | 
| **Creative Optimization** | Not enough data | 9.0 (5 reviews) | 
| **Rich Media Capabilties** | Not enough data | Not enough data | 
| **In-App Ads** | Not enough data | 10.0 (5 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | 9.7 (5 reviews) | 

#### Targeting

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Targeting** | Not enough data | 8.1 (9 reviews) | 
| **Retargeting** | Not enough data | 8.3 (6 reviews) | 
| **Geo-Targeting** | Not enough data | 8.3 (5 reviews) | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Platform

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 
| **Custom Reports** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | 8.6 (7 reviews) | 
| **Performance and Reliability** | Not enough data | 8.8 (8 reviews) | 
| **Enterprise Scalability** | Not enough data | Not enough data | 
| **Customization** | Not enough data | 8.0 (5 reviews) | 
| **Workflow Capability** | Not enough data | 8.6 (6 reviews) | 
| **Internationalization** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | 8.6 (6 reviews) | 

### Order Management

| Product | Score | Reviews |
|---|---|---|
| **Esker** | N/A | N/A |
| **Marketing 360** | N/A | N/A |

#### Order Entry

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Entry** | Not enough data | Not enough data | 
| **Register** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 

#### Order Tracking

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Shipping** | Not enough data | Not enough data | 
| **Tracking** | Not enough data | Not enough data | 
| **Backorder** | Not enough data | Not enough data | 

#### Inventory Management

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Stock Levels** | Not enough data | Not enough data | 
| **Flow Of Goods** | Not enough data | Not enough data | 
| **Reserving Goods** | Not enough data | Not enough data | 

#### Customer Management

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Order Status** | Not enough data | Not enough data | 
| **Information Access** | Not enough data | Not enough data | 
| **Email Notifications** | Not enough data | Not enough data | 

#### Subscription Management

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Payment Data** | Not enough data | Not enough data | 
| **Payment Gateway** | Not enough data | Not enough data | 
| **Billing** | Not enough data | Not enough data | 
| **Automatic Payments** | Not enough data | Not enough data | 

#### Agentic AI - Order Management

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

### Digital Audio Advertising

| Product | Score | Reviews |
|---|---|---|
| **Esker** | N/A | N/A |
| **Marketing 360** | N/A | N/A |

#### Platform Basics

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Cross-Device Advertising** | Not enough data | Not enough data | 
| **Audio Ad Formats** | Not enough data | Not enough data | 
| **Programmatic Audio** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Platform Reporting

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Performance Monitoring** | Not enough data | Not enough data | 
| **Reporting Dashboards** | Not enough data | Not enough data | 
| **Dashboard Exports** | Not enough data | Not enough data | 
| **Music Genre Reporting** | Not enough data | Feature Not Available | 

#### Agentic AI - Digital Audio Advertising

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Accounts Receivable

| Product | Score | Reviews |
|---|---|---|
| **Esker** | N/A | N/A |
| **Marketing 360** | N/A | N/A |

#### Reporting

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Status** | Not enough data | Not enough data | 
| **Customer Credit** | Not enough data | Not enough data | 
| **History** | Not enough data | Not enough data | 

#### Integrations

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Accounting** | Not enough data | Not enough data | 
| **ERP** | Not enough data | Not enough data | 
| **CPM** | Not enough data | Not enough data | 

#### Transactions

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Credits** | Not enough data | Not enough data | 
| **Invoices** | Not enough data | Not enough data | 
| **Payments** | Not enough data | Not enough data | 

#### Workflows

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Approvals** | Not enough data | Not enough data | 
| **Reconciliation** | Not enough data | Not enough data | 

#### Agentic AI - Accounts Receivable Automation

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

#### AI - Accounts Receivable

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Generative** | Not enough data | Not enough data | 
| **Responses** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 

### Strategic Sourcing

| Product | Score | Reviews |
|---|---|---|
| **Esker** | N/A | N/A |
| **Marketing 360** | N/A | N/A |

#### Supplier Marketplace

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Library** | Not enough data | Not enough data | 
| **Categorization** | Not enough data | Not enough data | 
| **Data Management** | Not enough data | Not enough data | 

#### Contract Management

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Compliance** | Not enough data | Not enough data | 
| **Revenue** | Not enough data | Not enough data | 
| **Negotiations** | Not enough data | Not enough data | 

#### Data Collection

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Spend** | Not enough data | Not enough data | 
| **Compliance Reports** | Not enough data | Not enough data | 
| **Savings** | Not enough data | Not enough data | 

#### Project Management

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Dashboard** | Not enough data | Not enough data | 
| **Repository** | Not enough data | Not enough data | 
| **Lifecycle** | Not enough data | Not enough data | 

#### Agentic AI - Strategic Sourcing

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

### Deduction Management

| Product | Score | Reviews |
|---|---|---|
| **Esker** | N/A | N/A |
| **Marketing 360** | N/A | N/A |

#### Document Management - Deduction Management

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Analysis** | Not enough data | Not enough data | 
| **Repository** | Not enough data | Not enough data | 

### Enterprise Content Management (ECM)

| Product | Score | Reviews |
|---|---|---|
| **Esker** | N/A | N/A |
| **Marketing 360** | N/A | N/A |

#### Agentic AI - Enterprise Content Management (ECM)

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### File Management

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **File Type Support** | Not enough data | Not enough data | 
| **Metadata** | Not enough data | Not enough data | 
| **OCR Scanning** | Not enough data | Not enough data | 
| **Versioning** | Not enough data | Not enough data | 
| **Collaboration** | Not enough data | Not enough data | 
| **Document Assembly** | Not enough data | Not enough data | 
| **Form Creation** | Not enough data | Not enough data | 
| **Portals and Sites** | Not enough data | Not enough data | 
| **Disposition** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **Web Interface** | Not enough data | Not enough data | 
| **Mobile Apps** | Not enough data | Not enough data | 

#### Workflow

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Process Automation** | Not enough data | Not enough data | 
| **Conditions** | Not enough data | Not enough data | 
| **Activities** | Not enough data | Not enough data | 
| **Records Management** | Not enough data | Not enough data | 
| **Case Management** | Not enough data | Not enough data | 

#### Platform

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Internationalization** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Reporting and Auditing** | Not enough data | Not enough data | 
| **System of Record Integration** | Not enough data | Not enough data | 
| **APIs** | Not enough data | Not enough data | 

### Accounting & Finance

| Product | Score | Reviews |
|---|---|---|
| **Esker** | N/A | N/A |
| **Marketing 360** | N/A | N/A |

#### Agentic AI - Accounting & Finance

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **Esker** | N/A | N/A |
| **Marketing 360** | 6.2/10 | 6 |

#### Consumer Intelligence

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Customer Feedback** | Not enough data | Not enough data | 
| **Competitive Intelligence** | Not enough data | Feature Not Available | 
| **Sentiment Analysis** | Not enough data | Feature Not Available | 

#### Reporting

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Revenue Reporting** | Not enough data | Feature Not Available | 
| **Corporate Reporting** | Not enough data | Feature Not Available | 
| **Dashboard** | Not enough data | 7.7 (5 reviews) | 

#### Media Monitoring

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Social Networks Monitoring** | Not enough data | Feature Not Available | 
| **Social Media Management** | Not enough data | 4.7 (6 reviews) | 
| **Digital Media Monitoring** | Not enough data | Not enough data | 

#### In-House Management

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Employee Performance** | Not enough data | Feature Not Available | 
| **Team Workflow** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Online Reputation Management

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Website Builder

| Product | Score | Reviews |
|---|---|---|
| **Esker** | N/A | N/A |
| **Marketing 360** | 6.7/10 | 13 |

#### Customizations

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Templates** | Not enough data | 6.9 (9 reviews) | 
| **Drag and Drop** | Not enough data | 7.4 (7 reviews) | 
| **HTML Input** | Not enough data | 5.6 (6 reviews) | 
| **Domain Name** | Not enough data | Not enough data | 

#### Growth

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **SEO** | Not enough data | 6.3 (9 reviews) | 
| **Site Analytics** | Not enough data | 6.7 (10 reviews) | 
| **Marketing Tools** | Not enough data | 6.1 (9 reviews) | 
| **E-Commerce** | Not enough data | 8.1 (6 reviews) | 
| **Hosting** | Not enough data | 5.5 (7 reviews) | 

#### Content

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Email Integrations** | Not enough data | 8.1 (7 reviews) | 
| **Content Management** | Not enough data | 6.1 (9 reviews) | 
| **Permissions** | Not enough data | 8.3 (6 reviews) | 
| **WordPress Tool** | Not enough data | Not enough data | 

#### Support

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Customer Support** | Not enough data | 5.8 (12 reviews) | 

### POS

| Product | Score | Reviews |
|---|---|---|
| **Esker** | N/A | N/A |
| **Marketing 360** | N/A | N/A |

#### Payments

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Credit Card Payments** | Not enough data | Not enough data | 
| **Partial Payments** | Not enough data | Not enough data | 
| **Split Payments** | Not enough data | Not enough data | 
| **Discounts** | Not enough data | Not enough data | 
| **Voided/Refunded Payments** | Not enough data | Not enough data | 
| **Store Credit Allocation** | Not enough data | Not enough data | 
| **Tip Adjustments** | Not enough data | Not enough data | 
| **Offline Payments** | Not enough data | Not enough data | 
| **Multidevice Payment Acceptance** | Not enough data | Not enough data | 
| **Next Day Deposits** | Not enough data | Not enough data | 

#### Employee Management

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Employee Accounts** | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | 
| **Commission Tracking** | Not enough data | Not enough data | 
| **Tab Allocation** | Not enough data | Not enough data | 
| **Log/Shift Notes** | Not enough data | Not enough data | 
| **Staff Scheduling** | Not enough data | Not enough data | 
| **Floor Plans** | Not enough data | Not enough data | 

#### Customer Management

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Loyalty Membership** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 
| **Credit Card Filing** | Not enough data | Not enough data | 

#### Inventory Management

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Track Inventory** | Not enough data | Not enough data | 
| **Inventory Notifications** | Not enough data | Not enough data | 
| **Product Organization** | Not enough data | Not enough data | 
| **Multilocation Inventory Tracking** | Not enough data | Not enough data | 

#### Integrations

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Accounting Integrations** | Not enough data | Not enough data | 
| **Inventory Management Integrations** | Not enough data | Not enough data | 
| **E-Commerce Integrations** | Not enough data | Not enough data | 

#### Analytics

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Sales Tracking** | Not enough data | Not enough data | 
| **Guest Counts** | Not enough data | Not enough data | 
| **End of Day Reports** | Not enough data | Not enough data | 

### Local Marketing

| Product | Score | Reviews |
|---|---|---|
| **Esker** | N/A | N/A |
| **Marketing 360** | N/A | N/A |

#### Platform

| Feature | Esker | Marketing 360 | 
|---|---|---|
| **Internationalization** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Payment Processing Software](https://www.g2.com/categories/payment-processing)

**Unique to Esker (11):** [Deduction Management Software](https://www.g2.com/categories/deduction-management), [Cash Flow Management Software](https://www.g2.com/categories/cash-flow-management), [Procure to Pay Software](https://www.g2.com/categories/procure-to-pay), [Credit and Collections Software](https://www.g2.com/categories/credit-and-collections), [Accounts Receivable Software](https://www.g2.com/categories/accounts-receivable), [Accounts Payable Automation Software](https://www.g2.com/categories/ap-automation), [Invoice Management Software](https://www.g2.com/categories/invoice-management), [Document Generation Software](https://www.g2.com/categories/document-generation), [Strategic Sourcing Software](https://www.g2.com/categories/strategic-sourcing), [Enterprise Content Management (ECM) Systems](https://www.g2.com/categories/enterprise-content-management-ecm), [Order Management Software](https://www.g2.com/categories/order-management)

**Unique to Marketing 360 (13):** [Digital Audio Advertising Software](https://www.g2.com/categories/digital-audio-advertising), [Subscription Billing Software](https://www.g2.com/categories/subscription-billing), [Local Listing Management Software](https://www.g2.com/categories/local-listing-management), [Local SEO Software](https://www.g2.com/categories/local-seo), [Website Builder Software](https://www.g2.com/categories/website-builder), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Shopping Cart Software](https://www.g2.com/categories/shopping-cart), [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [CRM Software](https://www.g2.com/categories/crm), [Multi-Location Marketing Platforms](https://www.g2.com/categories/multi-location-marketing-platforms), [Retail POS Systems](https://www.g2.com/categories/retail-pos)


---
## Reviewer Demographics

### By Company Size

| Segment | Esker | Marketing 360 | 
|---|---|---|
| **Small-Business** | 14.3% | 77.0% | 
| **Mid-Market** | 42.9% | 16.4% | 
| **Enterprise** | 42.9% | 6.6% | 

### By Industry

#### Esker

- **Machinery:** 14.3%
- **Accounting:** 10.7%
- **Automotive:** 7.1%
- **Financial Services:** 7.1%
- **Medical Devices:** 7.1%
- **Plastics:** 3.6%
- **Logistics and Supply Chain:** 3.6%
- **Insurance:** 3.6%
- **Food & Beverages:** 3.6%
- **Real Estate:** 3.6%
- **Other:** 35.7%

#### Marketing 360

- **Real Estate:** 9.8%
- **Construction:** 9.8%
- **Health, Wellness and Fitness:** 8.2%
- **Automotive:** 6.6%
- **Retail:** 6.6%
- **Financial Services:** 6.6%
- **Information Technology and Services:** 4.9%
- **Apparel & Fashion:** 3.3%
- **Printing:** 3.3%
- **Consumer Goods:** 3.3%
- **Other:** 37.7%

---
## Alternatives

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### Alternatives to Marketing 360

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- [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (525 reviews)
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---
## Top Discussions

### Esker

No discussions available for this product.

### Marketing 360

- Title: [Where is marketing 360 located?](https://www.g2.com/discussions/where-is-marketing-360-located) — 1 comment *(includes official response)*
  > **Top comment:** "Marketing 360 is located in Fort Collins, Colorado"
- Title: [How much does marketing360 cost?](https://www.g2.com/discussions/how-much-does-marketing360-cost) — 1 comment
  > **Top comment:** "Depends on plan,but no matter the plan,more than it's worth. "
- Title: [When is the next update to the current version of the platform being released?](https://www.g2.com/discussions/30858-when-is-the-next-update-to-the-current-version-of-the-platform-being-released) — 1 comment, 1 upvote
  > **Top comment:** "Everything about their platform is outdated and below industry standard. Use Wishpond to do your new and existing customer email marketing. Stay away from..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/esker-vs-madwire-marketing-360)