# EquityList, Ledgy vs Carta Comparison

| | EquityList | Ledgy | Carta | 
|---|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.7 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 117 | 65 | 228 | 
| **Largest Market Segment** | Small-Business (52.6% of reviews) | Mid-Market (55.6% of reviews) | Mid-Market (48.2% of reviews) | 
| **Entry Level Price** | No pricing available | Free | Free 25 Stakeholders Per Year | 

---
## Top Pros & Cons

### EquityList

Pros:
- Ease of Use (13 reviews)
- Equity Management (7 reviews)

Cons:
- Limited Features (2 reviews)
- UX Improvement (2 reviews)

### Ledgy

Pros:
- Customer Support (7 reviews)
- User Interface (5 reviews)

Cons:
- Technical Issues (2 reviews)
- Complex Reporting (1 reviews)

### Carta

Pros:
- Ease of Use (26 reviews)
- Equity Management (24 reviews)

Cons:
- Expensive (12 reviews)
- Onboarding Issues (9 reviews)

---
## Ratings Comparison
| Rating | EquityList | Ledgy | Carta | 
|---|---|---|---|
  | **Meets Requirements** | 9.0 (99 reviews) | 8.8 (57 reviews) | 8.7 (167 reviews) | 
  | **Ease of Use** | 9.0 (102 reviews) | 9.1 (57 reviews) | 8.6 (180 reviews) | 
  | **Ease of Setup** | 8.9 (88 reviews) | 8.5 (51 reviews) | 7.9 (138 reviews) | 
  | **Ease of Admin** | 9.0 (87 reviews) | 8.6 (44 reviews) | 8.4 (106 reviews) | 
  | **Quality of Support** | 9.6 (99 reviews) | 9.2 (51 reviews) | 8.2 (147 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (83 reviews) | 9.4 (39 reviews) | 8.4 (100 reviews) | 
  | **Product Direction (% positive)** | 9.8 (100 reviews) | 9.8 (52 reviews) | 7.9 (159 reviews) | 

---
## Pricing

### EquityList

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Ledgy

#### Entry-Level Pricing

Plan: Launch

Price: Free

Description: For startups at the earliest stages, everything you need to model your cap table and educate employees.

Key Features:
- Up to 3 collaborators
- Cap table management
- Equity plans and grants

[Browse all 4 editions](https://www.g2.com/products/ledgy/pricing)

#### Free Trial

Yes

### Carta

#### Entry-Level Pricing

Plan: Carta Launch

Price: Free 25 Stakeholders Per Year

Description: Free for new customers with up to 25 stakeholders and up to $1M raised: https://carta.com/equity-management/launch/

Key Features:
- Cap table management
- Securities issuance
- Exercising and repurchasing

[Browse all 4 editions](https://www.g2.com/products/carta-carta/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Equity Management

| Product | Score | Reviews |
|---|---|---|
| **EquityList** | 8.7/10 | 78 |
| **Ledgy** | 8.4/10 | 46 |
| **Carta** | 8.3/10 | 127 |

#### Platform Basics

| Feature | EquityList | Ledgy | Carta | 
|---|---|---|---|
| **Reporting** | 8.8 (73 reviews) | 8.2 (37 reviews) | 8.2 (108 reviews) | 

#### Platform Data

| Feature | EquityList | Ledgy | Carta | 
|---|---|---|---|
| **Visualization** | 9.0 (74 reviews) | 8.9 (42 reviews) | 8.3 (115 reviews) | 
| **Platform Search** | 8.7 (77 reviews) | 8.5 (38 reviews) | 8.0 (106 reviews) | 
| **Dashboard** | 9.3 (77 reviews) | 8.8 (43 reviews) | 8.6 (117 reviews) | 

#### Platform Content

| Feature | EquityList | Ledgy | Carta | 
|---|---|---|---|
| **File Sharing** | 8.6 (73 reviews) | 8.2 (36 reviews) | 8.1 (90 reviews) | 

#### Platform Additional Functionality

| Feature | EquityList | Ledgy | Carta | 
|---|---|---|---|
| **Cap Table** | 8.8 (75 reviews) | 8.8 (39 reviews) | 8.9 (110 reviews) | 
| **409a** | 8.0 (61 reviews) | 7.7 (18 reviews) | 8.7 (88 reviews) | 
| **Equity Governance** | 8.7 (67 reviews) | 8.4 (38 reviews) | 8.7 (97 reviews) | 

#### Agentic AI - Equity Management

| Feature | EquityList | Ledgy | Carta | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.6 (26 reviews) | 

### Venture Capital Management

| Product | Score | Reviews |
|---|---|---|
| **EquityList** | N/A | N/A |
| **Ledgy** | N/A | N/A |
| **Carta** | N/A | N/A |

#### Investment Management

| Feature | EquityList | Ledgy | Carta | 
|---|---|---|---|
| **Investment Portfolio Management** | Not enough data | Not enough data | Not enough data | 
| **Investment Analytics** | Not enough data | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | Not enough data | 
| **Cap Table Management** | Not enough data | Not enough data | Not enough data | 

#### Fund Management

| Feature | EquityList | Ledgy | Carta | 
|---|---|---|---|
| **Deal Flow Management** | Not enough data | Not enough data | Not enough data | 
| **Limited Partner Management** | Not enough data | Not enough data | Not enough data | 
| **Fund Administration** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Venture Capital Management

| Feature | EquityList | Ledgy | Carta | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Compensation Planning

| Product | Score | Reviews |
|---|---|---|
| **EquityList** | N/A | N/A |
| **Ledgy** | N/A | N/A |
| **Carta** | N/A | N/A |

#### Platform - Compensation Planning

| Feature | EquityList | Ledgy | Carta | 
|---|---|---|---|
| **Compensation Budgeting** | Not enough data | Not enough data | Not enough data | 
| **Merit Cycle Planning** | Not enough data | Not enough data | Not enough data | 
| **Pay Transparency** | Not enough data | Not enough data | Not enough data | 
| **Automated Compliance** | Not enough data | Not enough data | Not enough data | 
| **Reward Structuring** | Not enough data | Not enough data | Not enough data | 
| **Compensation History** | Not enough data | Not enough data | Not enough data | 

#### Additional Features - Compensation Planning

| Feature | EquityList | Ledgy | Carta | 
|---|---|---|---|
| **Reporting Capabilities** | Not enough data | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 

### Stock Plan Administration

| Product | Score | Reviews |
|---|---|---|
| **EquityList** | N/A | N/A |
| **Ledgy** | N/A | N/A |
| **Carta** | N/A | N/A |

#### Plan Management - Stock Plan Administration

| Feature | EquityList | Ledgy | Carta | 
|---|---|---|---|
| **Document Management** | Not enough data | Not enough data | Not enough data | 
| **Trading & Settlement** | Not enough data | Not enough data | Not enough data | 
| **Equity Compensation** | Not enough data | Not enough data | Not enough data | 
| **Cap Table** | Not enough data | Not enough data | Not enough data | 
| **Workflows** | Not enough data | Not enough data | Not enough data | 

#### Compliance - Stock Plan Administration

| Feature | EquityList | Ledgy | Carta | 
|---|---|---|---|
| **Security** | Not enough data | Not enough data | Not enough data | 
| **Tax** | Not enough data | Not enough data | Not enough data | 

#### Employee Self-Service - Stock Plan Administration

| Feature | EquityList | Ledgy | Carta | 
|---|---|---|---|
| **Documents** | Not enough data | Not enough data | Not enough data | 
| **Education** | Not enough data | Not enough data | Not enough data | 

#### Analytics & Data Management - Stock Plan Administration

| Feature | EquityList | Ledgy | Carta | 
|---|---|---|---|
| **Integration** | Not enough data | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | Not enough data | 

### Accounting & Finance

| Product | Score | Reviews |
|---|---|---|
| **EquityList** | N/A | N/A |
| **Ledgy** | N/A | N/A |
| **Carta** | N/A | N/A |

#### Agentic AI - Accounting & Finance

| Feature | EquityList | Ledgy | Carta | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Equity Management Software](https://www.g2.com/categories/equity-management)


**Unique to Ledgy (1):** [Stock Plan Administration Software](https://www.g2.com/categories/stock-plan-administration)

**Unique to Carta (2):** [Compensation Planning Software](https://www.g2.com/categories/compensation-planning), [Venture Capital Management Software](https://www.g2.com/categories/venture-capital-management)


---
## Reviewer Demographics

### By Company Size

| Segment | EquityList | Ledgy | Carta | 
|---|---|---|---|
| **Small-Business** | 52.6% | 39.7% | 46.0% | 
| **Mid-Market** | 43.1% | 55.6% | 48.2% | 
| **Enterprise** | 4.3% | 4.8% | 5.8% | 

### By Industry

#### EquityList

- **Financial Services:** 15.5%
- **Information Technology and Services:** 13.8%
- **Computer Software:** 9.5%
- **Biotechnology:** 5.2%
- **Health, Wellness and Fitness:** 5.2%
- **Manufacturing:** 5.2%
- **Logistics and Supply Chain:** 3.4%
- **Electrical/Electronic Manufacturing:** 2.6%
- **Apparel & Fashion:** 1.7%
- **Entertainment:** 1.7%
- **Other:** 36.2%

#### Ledgy

- **Computer Software:** 20.6%
- **Information Technology and Services:** 19.0%
- **Financial Services:** 15.9%
- **Venture Capital & Private Equity:** 7.9%
- **Retail:** 4.8%
- **Banking:** 3.2%
- **Internet:** 3.2%
- **Human Resources:** 3.2%
- **Airlines/Aviation:** 1.6%
- **Aviation & Aerospace:** 1.6%
- **Other:** 19.0%

#### Carta

- **Computer Software:** 30.8%
- **Financial Services:** 12.5%
- **Information Technology and Services:** 8.0%
- **Internet:** 5.4%
- **Accounting:** 4.9%
- **Computer & Network Security:** 3.1%
- **Biotechnology:** 2.7%
- **Hospital & Health Care:** 2.2%
- **Marketing and Advertising:** 1.8%
- **Automotive:** 1.3%
- **Other:** 27.2%

---
## Alternatives

### Alternatives to EquityList

- [Qapita](https://www.g2.com/products/qapita/reviews) — 4.6/5 stars (311 reviews)
- [Remote](https://www.g2.com/products/remote/reviews) — 4.5/5 stars (4031 reviews)
- [Pulley](https://www.g2.com/products/pulley-pulley/reviews) — 4.7/5 stars (134 reviews)
- [J.P.Morgan Workplace Solutions](https://www.g2.com/products/j-p-morgan-workplace-solutions/reviews) — 4.8/5 stars (141 reviews)
- [Eqvista](https://www.g2.com/products/eqvista/reviews) — 5.0/5 stars (184 reviews)
- [Cake Equity](https://www.g2.com/products/cake-equity/reviews) — 4.8/5 stars (130 reviews)
- [Certent Equity Management](https://www.g2.com/products/certent-equity-management/reviews) — 4.4/5 stars (117 reviews)
- [trica equity](https://www.g2.com/products/trica-equity/reviews) — 4.4/5 stars (49 reviews)
- [Xumane Equity](https://www.g2.com/products/xumane-equity/reviews) — 5.0/5 stars (65 reviews)
- [Vestd](https://www.g2.com/products/vestd/reviews) — 4.8/5 stars (44 reviews)

### Alternatives to Ledgy

- [Certent Equity Management](https://www.g2.com/products/certent-equity-management/reviews) — 4.4/5 stars (117 reviews)
- [Shareworks by Morgan Stanley](https://www.g2.com/products/shareworks-by-morgan-stanley/reviews) — 3.8/5 stars (32 reviews)
- [Pulley](https://www.g2.com/products/pulley-pulley/reviews) — 4.7/5 stars (134 reviews)
- [Vestd](https://www.g2.com/products/vestd/reviews) — 4.8/5 stars (44 reviews)
- [Astrella](https://www.g2.com/products/astrella/reviews) — 4.5/5 stars (51 reviews)
- [Qapita](https://www.g2.com/products/qapita/reviews) — 4.6/5 stars (311 reviews)
- [J.P.Morgan Workplace Solutions](https://www.g2.com/products/j-p-morgan-workplace-solutions/reviews) — 4.8/5 stars (141 reviews)
- [Remote](https://www.g2.com/products/remote/reviews) — 4.5/5 stars (4031 reviews)
- [Cake Equity](https://www.g2.com/products/cake-equity/reviews) — 4.8/5 stars (130 reviews)
- [Eqvista](https://www.g2.com/products/eqvista/reviews) — 5.0/5 stars (184 reviews)

### Alternatives to Carta

- [Qapita](https://www.g2.com/products/qapita/reviews) — 4.6/5 stars (311 reviews)
- [Certent Equity Management](https://www.g2.com/products/certent-equity-management/reviews) — 4.4/5 stars (117 reviews)
- [Astrella](https://www.g2.com/products/astrella/reviews) — 4.5/5 stars (51 reviews)
- [J.P.Morgan Workplace Solutions](https://www.g2.com/products/j-p-morgan-workplace-solutions/reviews) — 4.8/5 stars (141 reviews)
- [Pulley](https://www.g2.com/products/pulley-pulley/reviews) — 4.7/5 stars (134 reviews)
- [Cake Equity](https://www.g2.com/products/cake-equity/reviews) — 4.8/5 stars (130 reviews)
- [Vestd](https://www.g2.com/products/vestd/reviews) — 4.8/5 stars (44 reviews)
- [Fidelity Private Shares](https://www.g2.com/products/fidelity-private-shares/reviews) — 4.8/5 stars (33 reviews)
- [Shareworks by Morgan Stanley](https://www.g2.com/products/shareworks-by-morgan-stanley/reviews) — 3.8/5 stars (32 reviews)
- [UKG Pro](https://www.g2.com/products/ukg-pro/reviews) — 4.3/5 stars (2188 reviews)

---
## Top Discussions

### EquityList

No discussions available for this product.

### Ledgy

No discussions available for this product.

### Carta

- Title: [How much does Carta cost?](https://www.g2.com/discussions/pricing-341d6925-e7fb-45cb-b809-15b4448e29f0) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Pricing depends on which plan you choose. For company products, it will also depend on the number of stakeholders on the cap table. For investor products, it..."
- Title: [What does Carta company do?](https://www.g2.com/discussions/what-does-carta-company-do) — 1 comment
  > **Top comment:** "The platform helps to allocate the stock option execution timeline, schedule, and amount, as well as execute options on the end of the recipient, by paying..."
- Title: [What was your experience during the public listing event (IPO)? Any issues with the platform?](https://www.g2.com/discussions/what-was-your-experience-during-the-public-listing-event-ipo-any-issues-with-the-platform) — 1 comment, 1 upvote
  > **Top comment:** "No issues whatsoever."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/equitylist-vs-ledgy-vs-carta-carta)