Introducing G2.ai, the future of software buying.Try now
Compare Equativ and PubMatic 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Opti Digital
Visit Website
At a Glance
Market Segments
Small-Business (54.5% of reviews)
Small-Business (44.4% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
Equativ
Star Rating
(12)4.0 out of 5
Market Segments
Small-Business (54.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about EquativPubMatic
Star Rating
(11)3.2 out of 5
Market Segments
Small-Business (44.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about PubMaticSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that PubMatic's "SSP Functionality" scores lower at 6.1 compared to Smart AdServer's more robust offerings, which are reflected in their higher ratings and user satisfaction.
- Reviewers mention that Smart AdServer excels in "Ease of Use" with a score of 8.2, while PubMatic lags behind at 6.5, indicating a more user-friendly interface and experience with Smart AdServer.
- G2 users highlight that Smart AdServer's "Campaign Management" features are more comprehensive, allowing for better organization and execution of campaigns compared to PubMatic's offerings.
- Users on G2 note that PubMatic's "Quality of Support" is rated at 6.7, which is lower than Smart AdServer's 7.3, suggesting that users may find more reliable assistance with Smart AdServer when issues arise.
- Reviewers say that Smart AdServer's "Product Direction" is viewed positively at 8.9, while PubMatic's lower score of 5.3 indicates concerns about its future development and feature enhancements.
- Users report that Smart AdServer provides better "Performance Analytics" tools, which are crucial for measuring campaign success, while PubMatic's analytics capabilities are perceived as less effective.
Pricing
Entry-Level Pricing
Equativ
No pricing availablePubMatic
No pricing availableFree Trial
Equativ
No trial information availablePubMatic
No trial information availableRatings
Meets Requirements
9.1
11
6.2
10
Ease of Use
8.2
11
6.5
10
Ease of Setup
Not enough data
6.7
5
Ease of Admin
Not enough data
8.0
5
Quality of Support
7.3
11
6.7
10
Has the product been a good partner in doing business?
Not enough data
7.7
5
Product Direction (% positive)
8.9
11
5.3
10
Features by Category
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Serving & Management - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting & Personalization - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monetization & Reporting - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
Not enough data
6.1
6
SSP
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
6.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Equativ and PubMatic are categorized as Supply Side Platform (SSP), App Monetization Platforms, and Publisher Ad Server
Unique Categories
Equativ has no unique categories
PubMatic is categorized as Connected TV (CTV) Advertising Platforms
Reviews
Reviewers' Company Size
Equativ
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
PubMatic
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
27.3%
Publishing
18.2%
Legal Services
9.1%
Internet
9.1%
Hospital & Health Care
9.1%
Other
27.3%
Marketing and Advertising
30.0%
Publishing
10.0%
Internet
10.0%
Information Technology and Services
10.0%
Fine Art
10.0%
Other
30.0%
Alternatives
Discussions
Equativ has no discussions with answers
PubMatic has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
