# Equativ, Media.net vs Google Ad Manager Comparison | | Equativ | Media.net | Google Ad Manager | |---|---|---|---| | **Star Rating** | 4.0 out of 5 | 4.0 out of 5 | 4.2 out of 5 | | **Total Reviews** | 12 | 18 | 237 | | **Largest Market Segment** | Small-Business (54.5% of reviews) | Small-Business (55.6% of reviews) | Mid-Market (41.9% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | No pricing available | --- ## Ratings Comparison | Rating | Equativ | Media.net | Google Ad Manager | |---|---|---|---| | **Meets Requirements** | 9.1 (11 reviews) | 8.3 (15 reviews) | 8.6 (211 reviews) | | **Ease of Use** | 8.2 (11 reviews) | 8.0 (15 reviews) | 7.8 (209 reviews) | | **Ease of Setup** | Not enough data | Not enough data | 7.6 (108 reviews) | | **Ease of Admin** | Not enough data | Not enough data | 7.9 (97 reviews) | | **Quality of Support** | 7.3 (11 reviews) | 7.5 (14 reviews) | 7.0 (193 reviews) | | **Has the product been a good partner in doing business?** | Not enough data | Not enough data | 7.9 (95 reviews) | | **Product Direction (% positive)** | 8.9 (11 reviews) | 6.7 (14 reviews) | 7.7 (205 reviews) | --- ## Pricing ### Equativ #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Media.net #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Google Ad Manager #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### App Monetization Platforms | Product | Score | Reviews | |---|---|---| | **Equativ** | N/A | N/A | | **Media.net** | N/A | N/A | | **Google Ad Manager** | N/A | N/A | #### Platform - App Monetization Platforms | Feature | Equativ | Media.net | Google Ad Manager | |---|---|---|---| | **Automated Tools** | Not enough data | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | Not enough data | | **In-App Purchases** | Not enough data | Not enough data | Not enough data | | **Reporting & Dashboards** | Not enough data | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | Not enough data | | **AI Algorithms** | Not enough data | Not enough data | Not enough data | | **Integration APIs** | Not enough data | Not enough data | Not enough data | | **Fraud Prevention** | Not enough data | Not enough data | Not enough data | | **Cross-Platform Support** | Not enough data | Not enough data | Not enough data | | **Payment Integration** | Not enough data | Not enough data | Not enough data | | **User Data Analysis** | Not enough data | Not enough data | Not enough data | | **Subscription Management** | Not enough data | Not enough data | Not enough data | | **Performance Analytics** | Not enough data | Not enough data | Not enough data | | **Multiple Monetization Models** | Not enough data | Not enough data | Not enough data | #### Advertising - App Monetization Platforms | Feature | Equativ | Media.net | Google Ad Manager | |---|---|---|---| | **Ad Exchange** | Not enough data | Not enough data | Not enough data | | **Offerwall** | Not enough data | Not enough data | Not enough data | | **Bidding** | Not enough data | Not enough data | Not enough data | | **Ad Mediation** | Not enough data | Not enough data | Not enough data | | **Ad Formats** | Not enough data | Not enough data | Not enough data | | **Ad Optimization** | Not enough data | Not enough data | Not enough data | ### Publisher Ad Server | Product | Score | Reviews | |---|---|---| | **Equativ** | N/A | N/A | | **Media.net** | N/A | N/A | | **Google Ad Manager** | 8.8/10 | 13 | #### Ad Serving & Management - Publisher Ad Server | Feature | Equativ | Media.net | Google Ad Manager | |---|---|---|---| | **Real-Time Bidding (RTB) Support** | Not enough data | Not enough data | 8.3 (7 reviews) | | **Ad Delivery Optimization & Management** | Not enough data | Not enough data | 9.6 (8 reviews) | | **Ad Inventory Management** | Not enough data | Not enough data | 9.6 (8 reviews) | | **Dynamic Ad Placement** | Not enough data | Not enough data | 9.0 (7 reviews) | | **Ad Tag Management** | Not enough data | Not enough data | 9.0 (8 reviews) | #### Targeting & Personalization - Publisher Ad Server | Feature | Equativ | Media.net | Google Ad Manager | |---|---|---|---| | **Geo-Targeting** | Not enough data | Not enough data | 9.5 (7 reviews) | | **A/B Testing for Ads** | Not enough data | Not enough data | 9.5 (7 reviews) | | **Multi-Device & Cross-Platform Delivery** | Not enough data | Not enough data | 8.8 (7 reviews) | | **Audience Targeting** | Not enough data | Not enough data | 9.3 (9 reviews) | | **Frequency Capping** | Not enough data | Not enough data | 8.9 (6 reviews) | | **Contextual Targeting** | Not enough data | Not enough data | 8.9 (6 reviews) | #### Monetization & Reporting - Publisher Ad Server | Feature | Equativ | Media.net | Google Ad Manager | |---|---|---|---| | **Header Bidding Support** | Not enough data | Not enough data | 9.2 (6 reviews) | | **Ad Revenue Share & Payout Management** | Not enough data | Not enough data | 9.2 (6 reviews) | | **Revenue Forecasting** | Not enough data | Not enough data | 8.3 (6 reviews) | | **Performance & Engagement Analytics** | Not enough data | Not enough data | 9.5 (10 reviews) | #### Agentic AI - Publisher Ad Server | Feature | Equativ | Media.net | Google Ad Manager | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | 8.0 (5 reviews) | | **Multi-step Planning** | Not enough data | Not enough data | 7.7 (5 reviews) | | **Cross-system Integration** | Not enough data | Not enough data | 7.5 (6 reviews) | | **Adaptive Learning** | Not enough data | Not enough data | 8.1 (6 reviews) | | **Proactive Assistance** | Not enough data | Not enough data | 8.6 (6 reviews) | ### Supply Side Platform (SSP) | Product | Score | Reviews | |---|---|---| | **Equativ** | N/A | N/A | | **Media.net** | N/A | N/A | | **Google Ad Manager** | 8.2/10 | 73 | #### Agentic AI - Supply Side Platform (SSP) | Feature | Equativ | Media.net | Google Ad Manager | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | #### SSP Functionality | Feature | Equativ | Media.net | Google Ad Manager | |---|---|---|---| | **SSP Functionality ** | Not enough data | Not enough data | 8.2 (53 reviews) | #### SSP | Feature | Equativ | Media.net | Google Ad Manager | |---|---|---|---| | **Ad Unit Availability** | Not enough data | Not enough data | 8.2 (54 reviews) | | **Impression Targeting** | Not enough data | Not enough data | 8.6 (50 reviews) | | **Floor Price** | Not enough data | Not enough data | 8.1 (46 reviews) | | **Advertiser Restrictions** | Not enough data | Not enough data | 7.7 (50 reviews) | | **Bid Reporting** | Not enough data | Not enough data | 8.2 (47 reviews) | --- ## Categories **Shared Categories (1):** [Publisher Ad Server Software](https://www.g2.com/categories/publisher-ad-server) **Unique to Equativ (2):** [Supply Side Platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp), [App Monetization Platforms](https://www.g2.com/categories/app-monetization-platforms) **Unique to Google Ad Manager (2):** [Supply Side Platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp), [App Monetization Platforms](https://www.g2.com/categories/app-monetization-platforms) --- ## Reviewer Demographics ### By Company Size | Segment | Equativ | Media.net | Google Ad Manager | |---|---|---|---| | **Small-Business** | 54.5% | 55.6% | 37.1% | | **Mid-Market** | 27.3% | 33.3% | 41.9% | | **Enterprise** | 18.2% | 11.1% | 21.0% | ### By Industry #### Equativ - **Marketing and Advertising:** 27.3% - **Publishing:** 18.2% - **Legal Services:** 9.1% - **Internet:** 9.1% - **Hospital & Health Care:** 9.1% - **Education Management:** 9.1% - **Broadcast Media:** 9.1% - **Arts and Crafts:** 9.1% #### Media.net - **Writing and Editing:** 11.1% - **Internet:** 11.1% - **Information Technology and Services:** 11.1% - **Telecommunications:** 5.6% - **Sports:** 5.6% - **Retail:** 5.6% - **Research:** 5.6% - **Mental Health Care:** 5.6% - **Marketing and Advertising:** 5.6% - **Market Research:** 5.6% - **Other:** 27.8% #### Google Ad Manager - **Marketing and Advertising:** 40.7% - **Publishing:** 6.5% - **Internet:** 6.1% - **Broadcast Media:** 4.3% - **Newspapers:** 4.3% - **Online Media:** 3.9% - **Media Production:** 3.0% - **Information Technology and Services:** 3.0% - **Retail:** 2.6% - **Computer Software:** 2.6% - **Other:** 22.9% --- ## Alternatives ### Alternatives to Equativ - [OpenX](https://www.g2.com/products/openx/reviews) — 3.2/5 stars (18 reviews) - [AdSense](https://www.g2.com/products/adsense/reviews) — 4.2/5 stars (264 reviews) - [PubMatic](https://www.g2.com/products/pubmatic/reviews) — 3.2/5 stars (11 reviews) - [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) — 4.2/5 stars (190 reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) — 3.9/5 stars (164 reviews) - [SAS Customer Intelligence 360](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews) — 4.4/5 stars (143 reviews) - [33Across](https://www.g2.com/products/33across/reviews) — 4.3/5 stars (128 reviews) - [AdButler](https://www.g2.com/products/adbutler/reviews) — 4.5/5 stars (64 reviews) - [Magnite, for Sellers](https://www.g2.com/products/magnite-for-sellers/reviews) — 3.2/5 stars (20 reviews) - [Perion One](https://www.g2.com/products/perion-one/reviews) — 4.0/5 stars (91 reviews) ### Alternatives to Media.net - [AdSense](https://www.g2.com/products/adsense/reviews) — 4.2/5 stars (264 reviews) - [Adpushup](https://www.g2.com/products/adpushup/reviews) — 4.4/5 stars (24 reviews) - [OpenX](https://www.g2.com/products/openx/reviews) — 3.2/5 stars (18 reviews) - [AdButler](https://www.g2.com/products/adbutler/reviews) — 4.5/5 stars (64 reviews) - [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) — 4.2/5 stars (190 reviews) - [Broadstreet](https://www.g2.com/products/broadstreet/reviews) — 4.8/5 stars (52 reviews) - [SAS Customer Intelligence 360](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews) — 4.4/5 stars (143 reviews) - [Perion One](https://www.g2.com/products/perion-one/reviews) — 4.0/5 stars (91 reviews) - [Kevel](https://www.g2.com/products/kevel/reviews) — 4.5/5 stars (43 reviews) - [Ezoic](https://www.g2.com/products/ezoic/reviews) — 3.7/5 stars (15 reviews) ### Alternatives to Google Ad Manager - [OpenX](https://www.g2.com/products/openx/reviews) — 3.2/5 stars (18 reviews) - [PubMatic](https://www.g2.com/products/pubmatic/reviews) — 3.2/5 stars (11 reviews) - [Magnite, for Sellers](https://www.g2.com/products/magnite-for-sellers/reviews) — 3.2/5 stars (20 reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) — 3.9/5 stars (164 reviews) - [AdButler](https://www.g2.com/products/adbutler/reviews) — 4.5/5 stars (64 reviews) - [Kevel](https://www.g2.com/products/kevel/reviews) — 4.5/5 stars (43 reviews) - [Unity Ads](https://www.g2.com/products/unity-ads/reviews) — 4.3/5 stars (61 reviews) - [Broadstreet](https://www.g2.com/products/broadstreet/reviews) — 4.8/5 stars (52 reviews) - [Adform Integrated Advertising Platform](https://www.g2.com/products/adform-integrated-advertising-platform/reviews) — 4.3/5 stars (11 reviews) - [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) — 4.2/5 stars (190 reviews) --- ## Top Discussions ### Equativ No discussions available for this product. ### Media.net No discussions available for this product. ### Google Ad Manager - Title: [Is Google Ad Manager An SSP?](https://www.g2.com/discussions/is-google-ad-manager-an-ssp) — 2 comments > **Top comment:** "Yes" - Title: [How do I use Google Ad Manager?](https://www.g2.com/discussions/how-do-i-use-google-ad-manager) — 1 comment > **Top comment:** "Using Ad manager we can easily manage our ads" - Title: [What is Google Ad Manager used for?](https://www.g2.com/discussions/what-is-google-ad-manager-used-for) — 1 comment > **Top comment:** "It is best way to monetize client ads on different platform also benifit for ADX to sell direct ads and get more revenue" --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/equativ-vs-media-net-vs-google-ad-manager)