# Equativ, Kevel vs AdSense Comparison | | Equativ | Kevel | AdSense | |---|---|---|---| | **Star Rating** | 4.0 out of 5 | 4.5 out of 5 | 4.2 out of 5 | | **Total Reviews** | 12 | 43 | 264 | | **Largest Market Segment** | Small-Business (54.5% of reviews) | Small-Business (48.8% of reviews) | Small-Business (80.3% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | No pricing available | --- ## Ratings Comparison | Rating | Equativ | Kevel | AdSense | |---|---|---|---| | **Meets Requirements** | 9.1 (11 reviews) | 8.7 (35 reviews) | 8.7 (194 reviews) | | **Ease of Use** | 8.2 (11 reviews) | 8.0 (35 reviews) | 8.4 (196 reviews) | | **Ease of Setup** | Not enough data | 8.1 (16 reviews) | 8.2 (83 reviews) | | **Ease of Admin** | Not enough data | 8.3 (16 reviews) | 8.4 (66 reviews) | | **Quality of Support** | 7.3 (11 reviews) | 9.2 (35 reviews) | 7.4 (184 reviews) | | **Has the product been a good partner in doing business?** | Not enough data | 9.6 (16 reviews) | 8.8 (66 reviews) | | **Product Direction (% positive)** | 8.9 (11 reviews) | 8.2 (32 reviews) | 7.6 (190 reviews) | --- ## Pricing ### Equativ #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Kevel #### Entry-Level Pricing No pricing available #### Free Trial Yes ### AdSense #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Retail Media Advertising Platforms | Product | Score | Reviews | |---|---|---| | **Equativ** | N/A | N/A | | **Kevel** | N/A | N/A | | **AdSense** | N/A | N/A | #### Platform Basics | Feature | Equativ | Kevel | AdSense | |---|---|---|---| | **Ad Serving Rules** | Not enough data | Not enough data | Not enough data | | **Sponsored Product Listing Ads** | Not enough data | Not enough data | Not enough data | | **Banner Ads** | Not enough data | Not enough data | Not enough data | | **Display Ads** | Not enough data | Not enough data | Not enough data | #### Platform Data | Feature | Equativ | Kevel | AdSense | |---|---|---|---| | **Reporting Performance Metrics** | Not enough data | Not enough data | Not enough data | | **Data Filtering** | Not enough data | Not enough data | Not enough data | | **Reporting Dashboards** | Not enough data | Not enough data | Not enough data | #### Platform Additional Functionality | Feature | Equativ | Kevel | AdSense | |---|---|---|---| | **Offline Ads** | Not enough data | Not enough data | Not enough data | | **Video Ads** | Not enough data | Not enough data | Not enough data | | **Team Collaboration** | Not enough data | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | Not enough data | #### Agentic AI - Retail Media Advertising Platforms | Feature | Equativ | Kevel | AdSense | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### App Monetization Platforms | Product | Score | Reviews | |---|---|---| | **Equativ** | N/A | N/A | | **Kevel** | N/A | N/A | | **AdSense** | N/A | N/A | #### Platform - App Monetization Platforms | Feature | Equativ | Kevel | AdSense | |---|---|---|---| | **Automated Tools** | Not enough data | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | Not enough data | | **In-App Purchases** | Not enough data | Not enough data | Not enough data | | **Reporting & Dashboards** | Not enough data | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | Not enough data | | **AI Algorithms** | Not enough data | Not enough data | Not enough data | | **Integration APIs** | Not enough data | Not enough data | Not enough data | | **Fraud Prevention** | Not enough data | Not enough data | Not enough data | | **Cross-Platform Support** | Not enough data | Not enough data | Not enough data | | **Payment Integration** | Not enough data | Not enough data | Not enough data | | **User Data Analysis** | Not enough data | Not enough data | Not enough data | | **Subscription Management** | Not enough data | Not enough data | Not enough data | | **Performance Analytics** | Not enough data | Not enough data | Not enough data | | **Multiple Monetization Models** | Not enough data | Not enough data | Not enough data | #### Advertising - App Monetization Platforms | Feature | Equativ | Kevel | AdSense | |---|---|---|---| | **Ad Exchange** | Not enough data | Not enough data | Not enough data | | **Offerwall** | Not enough data | Not enough data | Not enough data | | **Bidding** | Not enough data | Not enough data | Not enough data | | **Ad Mediation** | Not enough data | Not enough data | Not enough data | | **Ad Formats** | Not enough data | Not enough data | Not enough data | | **Ad Optimization** | Not enough data | Not enough data | Not enough data | ### Publisher Ad Server | Product | Score | Reviews | |---|---|---| | **Equativ** | N/A | N/A | | **Kevel** | N/A | N/A | | **AdSense** | 8.6/10 | 12 | #### Ad Serving & Management - Publisher Ad Server | Feature | Equativ | Kevel | AdSense | |---|---|---|---| | **Real-Time Bidding (RTB) Support** | Not enough data | Not enough data | Not enough data | | **Ad Delivery Optimization & Management** | Not enough data | Not enough data | 9.3 (7 reviews) | | **Ad Inventory Management** | Not enough data | Not enough data | 9.3 (5 reviews) | | **Dynamic Ad Placement** | Not enough data | Not enough data | 9.3 (5 reviews) | | **Ad Tag Management** | Not enough data | Not enough data | 9.0 (5 reviews) | #### Targeting & Personalization - Publisher Ad Server | Feature | Equativ | Kevel | AdSense | |---|---|---|---| | **Geo-Targeting** | Not enough data | Not enough data | 8.3 (5 reviews) | | **A/B Testing for Ads** | Not enough data | Not enough data | Not enough data | | **Multi-Device & Cross-Platform Delivery** | Not enough data | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | 9.0 (5 reviews) | | **Frequency Capping** | Not enough data | Not enough data | 7.0 (5 reviews) | | **Contextual Targeting** | Not enough data | Not enough data | Not enough data | #### Monetization & Reporting - Publisher Ad Server | Feature | Equativ | Kevel | AdSense | |---|---|---|---| | **Header Bidding Support** | Not enough data | Not enough data | Not enough data | | **Ad Revenue Share & Payout Management** | Not enough data | Not enough data | 7.0 (9 reviews) | | **Revenue Forecasting** | Not enough data | Not enough data | 8.3 (5 reviews) | | **Performance & Engagement Analytics** | Not enough data | Not enough data | 9.3 (5 reviews) | #### Agentic AI - Publisher Ad Server | Feature | Equativ | Kevel | AdSense | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | ### Supply Side Platform (SSP) | Product | Score | Reviews | |---|---|---| | **Equativ** | N/A | N/A | | **Kevel** | N/A | N/A | | **AdSense** | N/A | N/A | #### Agentic AI - Supply Side Platform (SSP) | Feature | Equativ | Kevel | AdSense | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | #### SSP Functionality | Feature | Equativ | Kevel | AdSense | |---|---|---|---| | **SSP Functionality ** | Not enough data | Not enough data | Not enough data | #### SSP | Feature | Equativ | Kevel | AdSense | |---|---|---|---| | **Ad Unit Availability** | Not enough data | Not enough data | Not enough data | | **Impression Targeting** | Not enough data | Not enough data | Not enough data | | **Floor Price** | Not enough data | Not enough data | Not enough data | | **Advertiser Restrictions** | Not enough data | Not enough data | Not enough data | | **Bid Reporting** | Not enough data | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Publisher Ad Server Software](https://www.g2.com/categories/publisher-ad-server) **Unique to Equativ (2):** [Supply Side Platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp), [App Monetization Platforms](https://www.g2.com/categories/app-monetization-platforms) **Unique to Kevel (1):** [Retail Media Advertising Platforms ](https://www.g2.com/categories/retail-media-advertising-platforms) --- ## Reviewer Demographics ### By Company Size | Segment | Equativ | Kevel | AdSense | |---|---|---|---| | **Small-Business** | 54.5% | 48.8% | 80.3% | | **Mid-Market** | 27.3% | 41.9% | 13.5% | | **Enterprise** | 18.2% | 9.3% | 6.1% | ### By Industry #### Equativ - **Marketing and Advertising:** 27.3% - **Publishing:** 18.2% - **Legal Services:** 9.1% - **Internet:** 9.1% - **Hospital & Health Care:** 9.1% - **Education Management:** 9.1% - **Broadcast Media:** 9.1% - **Arts and Crafts:** 9.1% #### Kevel - **Marketing and Advertising:** 20.9% - **Computer Software:** 9.3% - **Publishing:** 9.3% - **Online Media:** 7.0% - **Financial Services:** 7.0% - **Health, Wellness and Fitness:** 7.0% - **Entertainment:** 4.7% - **Hospital & Health Care:** 4.7% - **Information Technology and Services:** 4.7% - **Internet:** 4.7% - **Other:** 20.9% #### AdSense - **Marketing and Advertising:** 11.5% - **Information Technology and Services:** 8.2% - **Entertainment:** 8.2% - **Computer & Network Security:** 7.4% - **Internet:** 5.3% - **Computer Software:** 4.5% - **Online Media:** 2.9% - **Apparel & Fashion:** 2.5% - **Accounting:** 2.0% - **Higher Education:** 1.6% - **Other:** 45.9% --- ## Alternatives ### Alternatives to Equativ - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) — 4.2/5 stars (236 reviews) - [OpenX](https://www.g2.com/products/openx/reviews) — 3.2/5 stars (18 reviews) - [PubMatic](https://www.g2.com/products/pubmatic/reviews) — 3.2/5 stars (11 reviews) - [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) — 4.2/5 stars (190 reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) — 3.9/5 stars (164 reviews) - [SAS Customer Intelligence 360](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews) — 4.4/5 stars (144 reviews) - [33Across](https://www.g2.com/products/33across/reviews) — 4.3/5 stars (128 reviews) - [AdButler](https://www.g2.com/products/adbutler/reviews) — 4.5/5 stars (64 reviews) - [Magnite, for Sellers](https://www.g2.com/products/magnite-for-sellers/reviews) — 3.2/5 stars (20 reviews) - [Perion One](https://www.g2.com/products/perion-one/reviews) — 4.0/5 stars (91 reviews) ### Alternatives to Kevel - [AdButler](https://www.g2.com/products/adbutler/reviews) — 4.5/5 stars (64 reviews) - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) — 4.2/5 stars (236 reviews) - [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews) - [Epom Ad Server](https://www.g2.com/products/epom-ad-server/reviews) — 4.6/5 stars (46 reviews) - [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews) - [Broadstreet](https://www.g2.com/products/broadstreet/reviews) — 4.8/5 stars (52 reviews) - [Stackline](https://www.g2.com/products/stackline/reviews) — 4.4/5 stars (245 reviews) - [Quartile](https://www.g2.com/products/quartile-quartile/reviews) — 4.6/5 stars (213 reviews) - [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) — 4.2/5 stars (190 reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (174 reviews) ### Alternatives to AdSense - [Media.net](https://www.g2.com/products/media-net/reviews) — 4.0/5 stars (18 reviews) - [AdButler](https://www.g2.com/products/adbutler/reviews) — 4.5/5 stars (64 reviews) - [Adpushup](https://www.g2.com/products/adpushup/reviews) — 4.4/5 stars (24 reviews) - [Broadstreet](https://www.g2.com/products/broadstreet/reviews) — 4.8/5 stars (52 reviews) - [Epom Ad Server](https://www.g2.com/products/epom-ad-server/reviews) — 4.6/5 stars (46 reviews) - [Ezoic](https://www.g2.com/products/ezoic/reviews) — 3.7/5 stars (15 reviews) - [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) — 4.2/5 stars (190 reviews) - [SAS Customer Intelligence 360](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews) — 4.4/5 stars (144 reviews) - [PubMatic](https://www.g2.com/products/pubmatic/reviews) — 3.2/5 stars (11 reviews) - [sovrn](https://www.g2.com/products/sovrn/reviews) — 3.7/5 stars (6 reviews) --- ## Top Discussions ### Equativ No discussions available for this product. ### Kevel No discussions available for this product. ### AdSense - Title: [What is AdSense used for?](https://www.g2.com/discussions/what-is-adsense-used-for) — 3 comments > **Top comment:** "Google AdSense is an online advertising program developed by Google that allows website owners and content creators to monetize their online content. AdSense..." - Title: [Who uses Google AdSense?](https://www.g2.com/discussions/who-uses-google-adsense) — 1 comment > **Top comment:** "Publishers who wants to monetise their websites with display ads" - Title: [What is AdSense for content?](https://www.g2.com/discussions/what-is-adsense-for-content) — 1 comment > **Top comment:** "Native integration for publishers " - Title: [Google says I have an existing AdSense Account but this is my first time ever creating one - Help? ](https://www.g2.com/discussions/google-says-i-have-an-existing-adsense-account-but-this-is-my-first-time-ever-creating-one-help) — 1 comment, 1 upvote > **Top comment:** "You might created an account with that email before, use that same email to logging to adsence " - Title: [why adsense is very prone to being banned?](https://www.g2.com/discussions/38682-why-adsense-is-very-prone-to-being-banned) — 1 comment, 1 upvote > **Top comment:** "If you go against adsense rules , your account may be banned, especially when you engaged in self ads clicking" --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/equativ-vs-kevel-vs-adsense)