# Epom Ad Server vs Magnite, for Buyers Comparison

| | Epom Ad Server | Magnite, for Buyers | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 3.7 out of 5 | 
| **Total Reviews** | 46 | 18 | 
| **Largest Market Segment** | Small-Business (69.6% of reviews) | Mid-Market (50.0% of reviews) | 
| **Entry Level Price** | $250.00 | No pricing available | 

---
## Top Pros & Cons

### Epom Ad Server

Pros:
- Campaign Management (2 reviews)
- Customer Support (2 reviews)

Cons:
- Difficult Setup (2 reviews)
- Complex Setup (1 reviews)

### Magnite, for Buyers

**Not enough data**

---
## Ratings Comparison
| Rating | Epom Ad Server | Magnite, for Buyers | 
|---|---|---|
  | **Meets Requirements** | 9.3 (39 reviews) | 8.1 (18 reviews) | 
  | **Ease of Use** | 8.5 (39 reviews) | 8.0 (18 reviews) | 
  | **Ease of Setup** | 7.6 (7 reviews) | 8.0 (10 reviews) | 
  | **Ease of Admin** | Not enough data | 8.0 (9 reviews) | 
  | **Quality of Support** | 9.1 (39 reviews) | 8.1 (18 reviews) | 
  | **Has the product been a good partner in doing business?** | Not enough data | 7.7 (11 reviews) | 
  | **Product Direction (% positive)** | 9.1 (37 reviews) | 8.7 (18 reviews) | 

---
## Pricing

### Epom Ad Server

#### Entry-Level Pricing

Plan: Basic Plan

Price: $250.00

Key Features:
- <8.5M impressions
- 2500GB traffic amount
- 40+ rich media templates available

[Browse all 4 editions](https://www.g2.com/products/epom-ad-server/pricing)

#### Free Trial

Yes

### Magnite, for Buyers

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Epom Ad Server** | 9.7/10 | 22 |
| **Magnite, for Buyers** | 7.3/10 | 23 |

#### Channel Functionality

| Feature | Epom Ad Server | Magnite, for Buyers | 
|---|---|---|
| **Display Functionality** | 9.8 (16 reviews) | 8.2 (16 reviews) | 

#### Platform Interoperability

| Feature | Epom Ad Server | Magnite, for Buyers | 
|---|---|---|
| **Close Ecosystem API** | 9.8 (8 reviews) | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | Epom Ad Server | Magnite, for Buyers | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Epom Ad Server | Magnite, for Buyers | 
|---|---|---|
| **Campaign Dashboard** | 9.4 (22 reviews) | 8.1 (14 reviews) ✓ Verified | 
| **Campaign Optimization** | 9.8 (22 reviews) | 7.0 (15 reviews) ✓ Verified | 
| **Reach** | 9.2 (22 reviews) | 7.8 (15 reviews) | 
| **Bulk Editing** | 9.4 (18 reviews) | 5.3 (12 reviews) ✓ Verified | 
| **Batch Uploading** | 9.7 (16 reviews) | 5.7 (10 reviews) ✓ Verified | 
| **Brand Safety** | 10.0 (20 reviews) | 7.1 (15 reviews) | 
| **Fraud Protection** | 9.7 (19 reviews) | 6.9 (16 reviews) | 
| **Frequency Capping** | 9.9 (19 reviews) | 7.6 (14 reviews) | 
| **Budget Pacing** | 9.6 (19 reviews) | 7.2 (16 reviews) | 
| **Creative Optimization** | 9.9 (18 reviews) | 6.9 (14 reviews) | 
| **Rich Media Capabilties** | 9.8 (18 reviews) | 8.0 (9 reviews) ✓ Verified | 
| **In-App Ads** | 10.0 (16 reviews) | 6.7 (5 reviews) | 
| **Mobile Rich Media Capabilities** | 9.5 (17 reviews) | Not enough data | 

#### Targeting

| Feature | Epom Ad Server | Magnite, for Buyers | 
|---|---|---|
| **Targeting** | 10.0 (21 reviews) | 8.3 (17 reviews) | 
| **Retargeting** | 9.8 (21 reviews) | 7.9 (11 reviews) ✓ Verified | 
| **Geo-Targeting** | 9.6 (21 reviews) | 8.2 (12 reviews) | 
| **Contextual Targeting** | 9.9 (19 reviews) | Feature Not Available | 

#### Platform

| Feature | Epom Ad Server | Magnite, for Buyers | 
|---|---|---|
| **API / Integrations** | 9.7 (13 reviews) | 6.7 (12 reviews) | 
| **Custom Reports** | 9.8 (20 reviews) | 7.1 (12 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 9.8 (19 reviews) | Feature Not Available | 
| **Performance and Reliability** | 9.4 (20 reviews) | 7.1 (17 reviews) ✓ Verified | 
| **Enterprise Scalability** | 9.5 (17 reviews) | 8.0 (14 reviews) ✓ Verified | 
| **Customization** | 9.6 (20 reviews) | 7.5 (14 reviews) ✓ Verified | 
| **Workflow Capability** | 9.8 (20 reviews) | 7.9 (14 reviews) | 
| **Internationalization** | 9.3 (14 reviews) | 8.0 (10 reviews) ✓ Verified | 
| **Notifications** | 9.4 (19 reviews) | 7.1 (13 reviews) ✓ Verified | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **Epom Ad Server** | 9.8/10 | 22 |
| **Magnite, for Buyers** | 7.7/10 | 23 |

#### Platform Interoperability

| Feature | Epom Ad Server | Magnite, for Buyers | 
|---|---|---|
| **Close Ecosystem API** | 10.0 (5 reviews) | Not enough data | 

#### Mobile Functionality

| Feature | Epom Ad Server | Magnite, for Buyers | 
|---|---|---|
| **Mobile Functionality** | 9.4 (9 reviews) | 7.6 (7 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | Epom Ad Server | Magnite, for Buyers | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Epom Ad Server | Magnite, for Buyers | 
|---|---|---|
| **Campaign Dashboard** | 9.4 (22 reviews) | 8.1 (14 reviews) ✓ Verified | 
| **Campaign Optimization** | 9.8 (22 reviews) | 7.0 (15 reviews) ✓ Verified | 
| **Reach** | 9.2 (22 reviews) | 7.8 (15 reviews) | 
| **Bulk Editing** | 9.4 (18 reviews) | 5.3 (12 reviews) ✓ Verified | 
| **Batch Uploading** | 9.7 (16 reviews) | 5.7 (10 reviews) ✓ Verified | 
| **Brand Safety** | 10.0 (20 reviews) | 7.1 (15 reviews) | 
| **Fraud Protection** | 9.7 (19 reviews) | 6.9 (16 reviews) | 
| **Frequency Capping** | 9.9 (19 reviews) | 7.6 (14 reviews) | 
| **Budget Pacing** | 9.6 (19 reviews) | 7.2 (16 reviews) | 
| **Creative Optimization** | 9.9 (18 reviews) | 6.9 (14 reviews) | 
| **Rich Media Capabilties** | 9.8 (18 reviews) | 8.0 (9 reviews) ✓ Verified | 
| **In-App Ads** | 10.0 (16 reviews) | 6.7 (5 reviews) | 
| **Mobile Rich Media Capabilities** | 9.5 (17 reviews) | Not enough data | 

#### Targeting

| Feature | Epom Ad Server | Magnite, for Buyers | 
|---|---|---|
| **Targeting** | 10.0 (21 reviews) | 8.3 (17 reviews) | 
| **Retargeting** | 9.8 (21 reviews) | 7.9 (11 reviews) ✓ Verified | 
| **Geo-Targeting** | 9.6 (21 reviews) | 8.2 (12 reviews) | 
| **Contextual Targeting** | 9.9 (19 reviews) | Feature Not Available | 

#### Mobile

| Feature | Epom Ad Server | Magnite, for Buyers | 
|---|---|---|
| **Mobile Tracking** | 9.4 (8 reviews) | Not enough data | 
| **In-App Ads** | 10.0 (16 reviews) | 6.7 (5 reviews) | 
| **Mobile Rich Media Capabilities** | 9.5 (17 reviews) | Not enough data | 

#### Platform

| Feature | Epom Ad Server | Magnite, for Buyers | 
|---|---|---|
| **API / Integrations** | 9.7 (13 reviews) | 6.7 (12 reviews) | 
| **Custom Reports** | 9.8 (20 reviews) | 7.1 (12 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 9.8 (19 reviews) | Feature Not Available | 
| **Performance and Reliability** | 9.4 (20 reviews) | 7.1 (17 reviews) ✓ Verified | 
| **Enterprise Scalability** | 9.5 (17 reviews) | 8.0 (14 reviews) ✓ Verified | 
| **Customization** | 9.6 (20 reviews) | 7.5 (14 reviews) ✓ Verified | 
| **Workflow Capability** | 9.8 (20 reviews) | 7.9 (14 reviews) | 
| **Internationalization** | 9.3 (14 reviews) | 8.0 (10 reviews) ✓ Verified | 
| **Notifications** | 9.4 (19 reviews) | 7.1 (13 reviews) ✓ Verified | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **Epom Ad Server** | 9.8/10 | 22 |
| **Magnite, for Buyers** | N/A | N/A |

#### Platform Interoperability

| Feature | Epom Ad Server | Magnite, for Buyers | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Video Functionality

| Feature | Epom Ad Server | Magnite, for Buyers | 
|---|---|---|
| **Video Functionality** | 10.0 (6 reviews) | Feature Not Available | 

#### Agentic AI - Video Advertising

| Feature | Epom Ad Server | Magnite, for Buyers | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Epom Ad Server | Magnite, for Buyers | 
|---|---|---|
| **Campaign Dashboard** | 9.4 (22 reviews) | 8.1 (14 reviews) ✓ Verified | 
| **Campaign Optimization** | 9.8 (22 reviews) | 7.0 (15 reviews) ✓ Verified | 
| **Reach** | 9.2 (22 reviews) | 7.8 (15 reviews) | 
| **Bulk Editing** | 9.4 (18 reviews) | 5.3 (12 reviews) ✓ Verified | 
| **Batch Uploading** | 9.7 (16 reviews) | 5.7 (10 reviews) ✓ Verified | 
| **Brand Safety** | 10.0 (20 reviews) | 7.1 (15 reviews) | 
| **Fraud Protection** | 9.7 (19 reviews) | 6.9 (16 reviews) | 
| **Frequency Capping** | 9.9 (19 reviews) | 7.6 (14 reviews) | 
| **Budget Pacing** | 9.6 (19 reviews) | 7.2 (16 reviews) | 
| **Creative Optimization** | 9.9 (18 reviews) | 6.9 (14 reviews) | 
| **Rich Media Capabilties** | 9.8 (18 reviews) | 8.0 (9 reviews) ✓ Verified | 
| **In-App Ads** | 10.0 (16 reviews) | 6.7 (5 reviews) | 
| **Mobile Rich Media Capabilities** | 9.5 (17 reviews) | Not enough data | 

#### Targeting

| Feature | Epom Ad Server | Magnite, for Buyers | 
|---|---|---|
| **Targeting** | 10.0 (21 reviews) | 8.3 (17 reviews) | 
| **Retargeting** | 9.8 (21 reviews) | 7.9 (11 reviews) ✓ Verified | 
| **Geo-Targeting** | 9.6 (21 reviews) | 8.2 (12 reviews) | 
| **Contextual Targeting** | 9.9 (19 reviews) | Feature Not Available | 

#### Platform

| Feature | Epom Ad Server | Magnite, for Buyers | 
|---|---|---|
| **API / Integrations** | 9.7 (13 reviews) | 6.7 (12 reviews) | 
| **Custom Reports** | 9.8 (20 reviews) | 7.1 (12 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 9.8 (19 reviews) | Feature Not Available | 
| **Performance and Reliability** | 9.4 (20 reviews) | 7.1 (17 reviews) ✓ Verified | 
| **Enterprise Scalability** | 9.5 (17 reviews) | 8.0 (14 reviews) ✓ Verified | 
| **Customization** | 9.6 (20 reviews) | 7.5 (14 reviews) ✓ Verified | 
| **Workflow Capability** | 9.8 (20 reviews) | 7.9 (14 reviews) | 
| **Internationalization** | 9.3 (14 reviews) | 8.0 (10 reviews) ✓ Verified | 
| **Notifications** | 9.4 (19 reviews) | 7.1 (13 reviews) ✓ Verified | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **Epom Ad Server** | N/A | N/A |
| **Magnite, for Buyers** | 7.4/10 | 23 |

#### Demand Side Platforms

| Feature | Epom Ad Server | Magnite, for Buyers | 
|---|---|---|
| **Cross Channel Capabilities ** | Not enough data | Not enough data | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | Epom Ad Server | Magnite, for Buyers | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Epom Ad Server | Magnite, for Buyers | 
|---|---|---|
| **Campaign Dashboard** | 9.4 (22 reviews) | 8.1 (14 reviews) ✓ Verified | 
| **Campaign Optimization** | 9.8 (22 reviews) | 7.0 (15 reviews) ✓ Verified | 
| **Reach** | 9.2 (22 reviews) | 7.8 (15 reviews) | 
| **Bulk Editing** | 9.4 (18 reviews) | 5.3 (12 reviews) ✓ Verified | 
| **Batch Uploading** | 9.7 (16 reviews) | 5.7 (10 reviews) ✓ Verified | 
| **Brand Safety** | 10.0 (20 reviews) | 7.1 (15 reviews) | 
| **Fraud Protection** | 9.7 (19 reviews) | 6.9 (16 reviews) | 
| **Frequency Capping** | 9.9 (19 reviews) | 7.6 (14 reviews) | 
| **Budget Pacing** | 9.6 (19 reviews) | 7.2 (16 reviews) | 
| **Creative Optimization** | 9.9 (18 reviews) | 6.9 (14 reviews) | 
| **Rich Media Capabilties** | 9.8 (18 reviews) | 8.0 (9 reviews) ✓ Verified | 
| **In-App Ads** | 10.0 (16 reviews) | 6.7 (5 reviews) | 
| **Mobile Rich Media Capabilities** | 9.5 (17 reviews) | Not enough data | 

#### Targeting

| Feature | Epom Ad Server | Magnite, for Buyers | 
|---|---|---|
| **Targeting** | 10.0 (21 reviews) | 8.3 (17 reviews) | 
| **Retargeting** | 9.8 (21 reviews) | 7.9 (11 reviews) ✓ Verified | 
| **Geo-Targeting** | 9.6 (21 reviews) | 8.2 (12 reviews) | 
| **Contextual Targeting** | 9.9 (19 reviews) | Feature Not Available | 

#### Demand Side Platforms

| Feature | Epom Ad Server | Magnite, for Buyers | 
|---|---|---|
| **Machine Learning Optimization** | Not enough data | 8.1 (6 reviews) ✓ Verified | 
| **Estimate and Projections** | Not enough data | 7.2 (6 reviews) | 
| **Cross-Device Capabilities** | Not enough data | Not enough data | 

#### Platform

| Feature | Epom Ad Server | Magnite, for Buyers | 
|---|---|---|
| **API / Integrations** | 9.7 (13 reviews) | 6.7 (12 reviews) | 
| **Custom Reports** | 9.8 (20 reviews) | 7.1 (12 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 9.8 (19 reviews) | Feature Not Available | 
| **Performance and Reliability** | 9.4 (20 reviews) | 7.1 (17 reviews) ✓ Verified | 
| **Enterprise Scalability** | 9.5 (17 reviews) | 8.0 (14 reviews) ✓ Verified | 
| **Customization** | 9.6 (20 reviews) | 7.5 (14 reviews) ✓ Verified | 
| **Workflow Capability** | 9.8 (20 reviews) | 7.9 (14 reviews) | 
| **Internationalization** | 9.3 (14 reviews) | 8.0 (10 reviews) ✓ Verified | 
| **Notifications** | 9.4 (19 reviews) | 7.1 (13 reviews) ✓ Verified | 

### Publisher Ad Server

| Product | Score | Reviews |
|---|---|---|
| **Epom Ad Server** | N/A | N/A |
| **Magnite, for Buyers** | N/A | N/A |

#### Ad Serving & Management - Publisher Ad Server

| Feature | Epom Ad Server | Magnite, for Buyers | 
|---|---|---|
| **Real-Time Bidding (RTB) Support** | Not enough data | Not enough data | 
| **Ad Delivery Optimization  & Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Dynamic Ad Placement** | Not enough data | Not enough data | 
| **Ad Tag Management** | Not enough data | Not enough data | 

#### Targeting & Personalization - Publisher Ad Server

| Feature | Epom Ad Server | Magnite, for Buyers | 
|---|---|---|
| **Geo-Targeting** | Not enough data | Not enough data | 
| **A/B Testing for Ads** | Not enough data | Not enough data | 
| **Multi-Device & Cross-Platform Delivery** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Frequency Capping** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Monetization & Reporting - Publisher Ad Server

| Feature | Epom Ad Server | Magnite, for Buyers | 
|---|---|---|
| **Header Bidding Support** | Not enough data | Not enough data | 
| **Ad Revenue Share & Payout Management** | Not enough data | Not enough data | 
| **Revenue Forecasting** | Not enough data | Not enough data | 
| **Performance & Engagement Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Publisher Ad Server

| Feature | Epom Ad Server | Magnite, for Buyers | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Epom Ad Server** | N/A | N/A |
| **Magnite, for Buyers** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Epom Ad Server | Magnite, for Buyers | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising)

**Unique to Epom Ad Server (1):** [Publisher Ad Server Software](https://www.g2.com/categories/publisher-ad-server)

**Unique to Magnite, for Buyers (1):** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)


---
## Reviewer Demographics

### By Company Size

| Segment | Epom Ad Server | Magnite, for Buyers | 
|---|---|---|
| **Small-Business** | 69.6% | 11.1% | 
| **Mid-Market** | 30.4% | 50.0% | 
| **Enterprise** | 0% | 38.9% | 

### By Industry

#### Epom Ad Server

- **Information Technology and Services:** 26.1%
- **Marketing and Advertising:** 23.9%
- **Computer Software:** 15.2%
- **Design:** 8.7%
- **Internet:** 6.5%
- **Financial Services:** 6.5%
- **Consumer Goods:** 6.5%
- **Outsourcing/Offshoring:** 2.2%
- **Education Management:** 2.2%
- **Accounting:** 2.2%

#### Magnite, for Buyers

- **Marketing and Advertising:** 61.1%
- **Internet:** 22.2%
- **Sports:** 5.6%
- **Online Media:** 5.6%
- **Leisure, Travel & Tourism:** 5.6%

---
## Alternatives

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---
## Top Discussions

### Epom Ad Server

No discussions available for this product.

### Magnite, for Buyers

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/epom-ad-server-vs-magnite-for-buyers)