# Epom Ad Server vs Equativ Comparison | | Epom Ad Server | Equativ | |---|---|---| | **Star Rating** | 4.6 out of 5 | 4.0 out of 5 | | **Total Reviews** | 46 | 12 | | **Largest Market Segment** | Small-Business (69.6% of reviews) | Small-Business (54.5% of reviews) | | **Entry Level Price** | $250.00 | No pricing available | --- ## Top Pros & Cons ### Epom Ad Server Pros: - Campaign Management (2 reviews) - Customer Support (2 reviews) Cons: - Difficult Setup (2 reviews) - Complex Setup (1 reviews) ### Equativ **Not enough data** --- ## Ratings Comparison | Rating | Epom Ad Server | Equativ | |---|---|---| | **Meets Requirements** | 9.3 (39 reviews) | 9.1 (11 reviews) | | **Ease of Use** | 8.5 (39 reviews) | 8.2 (11 reviews) | | **Ease of Setup** | 7.6 (7 reviews) | Not enough data | | **Ease of Admin** | Not enough data | Not enough data | | **Quality of Support** | 9.1 (39 reviews) | 7.3 (11 reviews) | | **Has the product been a good partner in doing business?** | Not enough data | Not enough data | | **Product Direction (% positive)** | 9.1 (37 reviews) | 8.9 (11 reviews) | --- ## Pricing ### Epom Ad Server #### Entry-Level Pricing Plan: Basic Plan Price: $250.00 Key Features: - <8.5M impressions - 2500GB traffic amount - 40+ rich media templates available [Browse all 4 editions](https://www.g2.com/products/epom-ad-server/pricing) #### Free Trial Yes ### Equativ #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Display Advertising | Product | Score | Reviews | |---|---|---| | **Epom Ad Server** | 9.7/10 | 22 | | **Equativ** | N/A | N/A | #### Channel Functionality | Feature | Epom Ad Server | Equativ | |---|---|---| | **Display Functionality** | 9.8 (16 reviews) | Not enough data | #### Platform Interoperability | Feature | Epom Ad Server | Equativ | |---|---|---| | **Close Ecosystem API** | 9.8 (8 reviews) | Not enough data | #### Agentic AI - Display Advertising | Feature | Epom Ad Server | Equativ | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | Epom Ad Server | Equativ | |---|---|---| | **Campaign Dashboard** | 9.4 (22 reviews) | Not enough data | | **Campaign Optimization** | 9.8 (22 reviews) | Not enough data | | **Reach** | 9.2 (22 reviews) | Not enough data | | **Bulk Editing** | 9.4 (18 reviews) | Not enough data | | **Batch Uploading** | 9.7 (16 reviews) | Not enough data | | **Brand Safety** | 10.0 (20 reviews) | Not enough data | | **Fraud Protection** | 9.7 (19 reviews) | Not enough data | | **Frequency Capping** | 9.9 (19 reviews) | Not enough data | | **Budget Pacing** | 9.6 (19 reviews) | Not enough data | | **Creative Optimization** | 9.9 (18 reviews) | Not enough data | | **Rich Media Capabilties** | 9.8 (18 reviews) | Not enough data | | **In-App Ads** | 10.0 (16 reviews) | Not enough data | | **Mobile Rich Media Capabilities** | 9.5 (17 reviews) | Not enough data | #### Targeting | Feature | Epom Ad Server | Equativ | |---|---|---| | **Targeting** | 10.0 (21 reviews) | Not enough data | | **Retargeting** | 9.8 (21 reviews) | Not enough data | | **Geo-Targeting** | 9.6 (21 reviews) | Not enough data | | **Contextual Targeting** | 9.9 (19 reviews) | Not enough data | #### Platform | Feature | Epom Ad Server | Equativ | |---|---|---| | **API / Integrations** | 9.7 (13 reviews) | Not enough data | | **Custom Reports** | 9.8 (20 reviews) | Not enough data | | **User, Role, and Access Management** | 9.8 (19 reviews) | Not enough data | | **Performance and Reliability** | 9.4 (20 reviews) | Not enough data | | **Enterprise Scalability** | 9.5 (17 reviews) | Not enough data | | **Customization** | 9.6 (20 reviews) | Not enough data | | **Workflow Capability** | 9.8 (20 reviews) | Not enough data | | **Internationalization** | 9.3 (14 reviews) | Not enough data | | **Notifications** | 9.4 (19 reviews) | Not enough data | ### Mobile Advertising | Product | Score | Reviews | |---|---|---| | **Epom Ad Server** | 9.8/10 | 22 | | **Equativ** | N/A | N/A | #### Platform Interoperability | Feature | Epom Ad Server | Equativ | |---|---|---| | **Close Ecosystem API** | 10.0 (5 reviews) | Not enough data | #### Mobile Functionality | Feature | Epom Ad Server | Equativ | |---|---|---| | **Mobile Functionality** | 9.4 (9 reviews) | Not enough data | #### Agentic AI - Mobile Advertising | Feature | Epom Ad Server | Equativ | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | Epom Ad Server | Equativ | |---|---|---| | **Campaign Dashboard** | 9.4 (22 reviews) | Not enough data | | **Campaign Optimization** | 9.8 (22 reviews) | Not enough data | | **Reach** | 9.2 (22 reviews) | Not enough data | | **Bulk Editing** | 9.4 (18 reviews) | Not enough data | | **Batch Uploading** | 9.7 (16 reviews) | Not enough data | | **Brand Safety** | 10.0 (20 reviews) | Not enough data | | **Fraud Protection** | 9.7 (19 reviews) | Not enough data | | **Frequency Capping** | 9.9 (19 reviews) | Not enough data | | **Budget Pacing** | 9.6 (19 reviews) | Not enough data | | **Creative Optimization** | 9.9 (18 reviews) | Not enough data | | **Rich Media Capabilties** | 9.8 (18 reviews) | Not enough data | | **In-App Ads** | 10.0 (16 reviews) | Not enough data | | **Mobile Rich Media Capabilities** | 9.5 (17 reviews) | Not enough data | #### Targeting | Feature | Epom Ad Server | Equativ | |---|---|---| | **Targeting** | 10.0 (21 reviews) | Not enough data | | **Retargeting** | 9.8 (21 reviews) | Not enough data | | **Geo-Targeting** | 9.6 (21 reviews) | Not enough data | | **Contextual Targeting** | 9.9 (19 reviews) | Not enough data | #### Mobile | Feature | Epom Ad Server | Equativ | |---|---|---| | **Mobile Tracking** | 9.4 (8 reviews) | Not enough data | | **In-App Ads** | 10.0 (16 reviews) | Not enough data | | **Mobile Rich Media Capabilities** | 9.5 (17 reviews) | Not enough data | #### Platform | Feature | Epom Ad Server | Equativ | |---|---|---| | **API / Integrations** | 9.7 (13 reviews) | Not enough data | | **Custom Reports** | 9.8 (20 reviews) | Not enough data | | **User, Role, and Access Management** | 9.8 (19 reviews) | Not enough data | | **Performance and Reliability** | 9.4 (20 reviews) | Not enough data | | **Enterprise Scalability** | 9.5 (17 reviews) | Not enough data | | **Customization** | 9.6 (20 reviews) | Not enough data | | **Workflow Capability** | 9.8 (20 reviews) | Not enough data | | **Internationalization** | 9.3 (14 reviews) | Not enough data | | **Notifications** | 9.4 (19 reviews) | Not enough data | ### Video Advertising | Product | Score | Reviews | |---|---|---| | **Epom Ad Server** | 9.8/10 | 22 | | **Equativ** | N/A | N/A | #### Platform Interoperability | Feature | Epom Ad Server | Equativ | |---|---|---| | **Close Ecosystem API** | Not enough data | Not enough data | #### Video Functionality | Feature | Epom Ad Server | Equativ | |---|---|---| | **Video Functionality** | 10.0 (6 reviews) | Not enough data | #### Agentic AI - Video Advertising | Feature | Epom Ad Server | Equativ | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | Epom Ad Server | Equativ | |---|---|---| | **Campaign Dashboard** | 9.4 (22 reviews) | Not enough data | | **Campaign Optimization** | 9.8 (22 reviews) | Not enough data | | **Reach** | 9.2 (22 reviews) | Not enough data | | **Bulk Editing** | 9.4 (18 reviews) | Not enough data | | **Batch Uploading** | 9.7 (16 reviews) | Not enough data | | **Brand Safety** | 10.0 (20 reviews) | Not enough data | | **Fraud Protection** | 9.7 (19 reviews) | Not enough data | | **Frequency Capping** | 9.9 (19 reviews) | Not enough data | | **Budget Pacing** | 9.6 (19 reviews) | Not enough data | | **Creative Optimization** | 9.9 (18 reviews) | Not enough data | | **Rich Media Capabilties** | 9.8 (18 reviews) | Not enough data | | **In-App Ads** | 10.0 (16 reviews) | Not enough data | | **Mobile Rich Media Capabilities** | 9.5 (17 reviews) | Not enough data | #### Targeting | Feature | Epom Ad Server | Equativ | |---|---|---| | **Targeting** | 10.0 (21 reviews) | Not enough data | | **Retargeting** | 9.8 (21 reviews) | Not enough data | | **Geo-Targeting** | 9.6 (21 reviews) | Not enough data | | **Contextual Targeting** | 9.9 (19 reviews) | Not enough data | #### Platform | Feature | Epom Ad Server | Equativ | |---|---|---| | **API / Integrations** | 9.7 (13 reviews) | Not enough data | | **Custom Reports** | 9.8 (20 reviews) | Not enough data | | **User, Role, and Access Management** | 9.8 (19 reviews) | Not enough data | | **Performance and Reliability** | 9.4 (20 reviews) | Not enough data | | **Enterprise Scalability** | 9.5 (17 reviews) | Not enough data | | **Customization** | 9.6 (20 reviews) | Not enough data | | **Workflow Capability** | 9.8 (20 reviews) | Not enough data | | **Internationalization** | 9.3 (14 reviews) | Not enough data | | **Notifications** | 9.4 (19 reviews) | Not enough data | ### App Monetization Platforms | Product | Score | Reviews | |---|---|---| | **Epom Ad Server** | N/A | N/A | | **Equativ** | N/A | N/A | #### Platform - App Monetization Platforms | Feature | Epom Ad Server | Equativ | |---|---|---| | **Automated Tools** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | | **In-App Purchases** | Not enough data | Not enough data | | **Reporting & Dashboards** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **AI Algorithms** | Not enough data | Not enough data | | **Integration APIs** | Not enough data | Not enough data | | **Fraud Prevention** | Not enough data | Not enough data | | **Cross-Platform Support** | Not enough data | Not enough data | | **Payment Integration** | Not enough data | Not enough data | | **User Data Analysis** | Not enough data | Not enough data | | **Subscription Management** | Not enough data | Not enough data | | **Performance Analytics** | Not enough data | Not enough data | | **Multiple Monetization Models** | Not enough data | Not enough data | #### Advertising - App Monetization Platforms | Feature | Epom Ad Server | Equativ | |---|---|---| | **Ad Exchange** | Not enough data | Not enough data | | **Offerwall** | Not enough data | Not enough data | | **Bidding** | Not enough data | Not enough data | | **Ad Mediation** | Not enough data | Not enough data | | **Ad Formats** | Not enough data | Not enough data | | **Ad Optimization** | Not enough data | Not enough data | ### Publisher Ad Server | Product | Score | Reviews | |---|---|---| | **Epom Ad Server** | N/A | N/A | | **Equativ** | N/A | N/A | #### Ad Serving & Management - Publisher Ad Server | Feature | Epom Ad Server | Equativ | |---|---|---| | **Real-Time Bidding (RTB) Support** | Not enough data | Not enough data | | **Ad Delivery Optimization & Management** | Not enough data | Not enough data | | **Ad Inventory Management** | Not enough data | Not enough data | | **Dynamic Ad Placement** | Not enough data | Not enough data | | **Ad Tag Management** | Not enough data | Not enough data | #### Targeting & Personalization - Publisher Ad Server | Feature | Epom Ad Server | Equativ | |---|---|---| | **Geo-Targeting** | Not enough data | Not enough data | | **A/B Testing for Ads** | Not enough data | Not enough data | | **Multi-Device & Cross-Platform Delivery** | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | | **Frequency Capping** | Not enough data | Not enough data | | **Contextual Targeting** | Not enough data | Not enough data | #### Monetization & Reporting - Publisher Ad Server | Feature | Epom Ad Server | Equativ | |---|---|---| | **Header Bidding Support** | Not enough data | Not enough data | | **Ad Revenue Share & Payout Management** | Not enough data | Not enough data | | **Revenue Forecasting** | Not enough data | Not enough data | | **Performance & Engagement Analytics** | Not enough data | Not enough data | #### Agentic AI - Publisher Ad Server | Feature | Epom Ad Server | Equativ | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Supply Side Platform (SSP) | Product | Score | Reviews | |---|---|---| | **Epom Ad Server** | N/A | N/A | | **Equativ** | N/A | N/A | #### Agentic AI - Supply Side Platform (SSP) | Feature | Epom Ad Server | Equativ | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### SSP Functionality | Feature | Epom Ad Server | Equativ | |---|---|---| | **SSP Functionality ** | Not enough data | Not enough data | #### SSP | Feature | Epom Ad Server | Equativ | |---|---|---| | **Ad Unit Availability** | Not enough data | Not enough data | | **Impression Targeting** | Not enough data | Not enough data | | **Floor Price** | Not enough data | Not enough data | | **Advertiser Restrictions** | Not enough data | Not enough data | | **Bid Reporting** | Not enough data | Not enough data | ### Cross-Channel Advertising | Product | Score | Reviews | |---|---|---| | **Epom Ad Server** | N/A | N/A | | **Equativ** | N/A | N/A | #### Agentic AI - Cross-Channel Advertising | Feature | Epom Ad Server | Equativ | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Publisher Ad Server Software](https://www.g2.com/categories/publisher-ad-server) **Unique to Epom Ad Server (4):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising) **Unique to Equativ (2):** [Supply Side Platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp), [App Monetization Platforms](https://www.g2.com/categories/app-monetization-platforms) --- ## Reviewer Demographics ### By Company Size | Segment | Epom Ad Server | Equativ | |---|---|---| | **Small-Business** | 69.6% | 54.5% | | **Mid-Market** | 30.4% | 27.3% | | **Enterprise** | 0% | 18.2% | ### By Industry #### Epom Ad Server - **Information Technology and Services:** 26.1% - **Marketing and Advertising:** 23.9% - **Computer Software:** 15.2% - **Design:** 8.7% - **Internet:** 6.5% - **Financial Services:** 6.5% - **Consumer Goods:** 6.5% - **Outsourcing/Offshoring:** 2.2% - **Education Management:** 2.2% - **Accounting:** 2.2% #### Equativ - **Marketing and Advertising:** 27.3% - **Publishing:** 18.2% - **Legal Services:** 9.1% - **Internet:** 9.1% - **Hospital & Health Care:** 9.1% - **Education Management:** 9.1% - **Broadcast Media:** 9.1% - **Arts and Crafts:** 9.1% --- ## Alternatives ### Alternatives to Epom Ad Server - [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (400 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (868 reviews) - [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews) - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews) - [Smartly](https://www.g2.com/products/smartly/reviews) — 4.4/5 stars (468 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1454 reviews) - [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews) - [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1057 reviews) - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (649 reviews) ### Alternatives to Equativ - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) — 4.2/5 stars (237 reviews) - [OpenX](https://www.g2.com/products/openx/reviews) — 3.2/5 stars (18 reviews) - [AdSense](https://www.g2.com/products/adsense/reviews) — 4.2/5 stars (264 reviews) - [PubMatic](https://www.g2.com/products/pubmatic/reviews) — 3.2/5 stars (11 reviews) - [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) — 4.2/5 stars (190 reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) — 3.9/5 stars (164 reviews) - [SAS Customer Intelligence 360](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews) — 4.4/5 stars (143 reviews) - [33Across](https://www.g2.com/products/33across/reviews) — 4.3/5 stars (128 reviews) - [AdButler](https://www.g2.com/products/adbutler/reviews) — 4.5/5 stars (64 reviews) - [Magnite, for Sellers](https://www.g2.com/products/magnite-for-sellers/reviews) — 3.2/5 stars (20 reviews) --- ## Top Discussions ### Epom Ad Server No discussions available for this product. ### Equativ No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/epom-ad-server-vs-equativ)