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# Entrust IDV, formerly Onfido vs Shufti Comparison - What are their main differences?

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Entrust IDV, formerly OnfidoShufti[+ Add Product](#)

Pricing

**Entrust IDV, formerly Onfido**
Free Trial

**Contact Vendor for Pricing** · Basic

**Shufti**
Free Trial

**10 verifications / month** · Free Forever

**https://shuftipro.com/pricing/** Usage Based With One-Time Purchase · Essentials

**Request Pricing** · Enterprise

**Pricing Insights**
from reviews

Perceived Cost

**Entrust IDV, formerly Onfido**
$$$$$

**Shufti**
$$$$$

Average Discount

**Entrust IDV, formerly Onfido**
8%

**Shufti**
13%5% more

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
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Time to Implement

**Entrust IDV, formerly Onfido** 6 months
Based on 100 responses

**Shufti** 6 months
Based on 100 responses

Return on Investment

**Entrust IDV, formerly Onfido** 6 months
Based on 100 responses

**Shufti** 6 months
Based on 100 responses

 ![Entrust IDV, formerly Onfido](https://images.g2crowd.com/uploads/product/hd_favicon/01bf77ebb8733c04abfea5b576340545/entrust-idv-formerly-onfido.svg "Entrust IDV, formerly Onfido")

 ![Shufti](https://images.g2crowd.com/uploads/product/hd_favicon/adedf98166ab4af61cbb05c3a1cf0705/shufti.svg "Shufti")

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**Pros & Cons**
from reviews

**Entrust IDV, formerly Onfido**

Ease of Use (8)

Identity Verification (6)

Expensive (4)

Integration Issues (3)

**Shufti**

Ease of Use (9)

Onboarding (6)

Verification Issues (5)

Inefficient Verification Process (3)

Screenshots

**Entrust IDV, formerly Onfido**
No screenshot available

**Shufti**
 ![Shufti screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1748029/Product-Demos-_1_.png)

**Ratings**
from reviews

Meets Requirements

**Entrust IDV, formerly Onfido**

**8.8** /10

Based on 138 responses

**Shufti**

**8.8** /10

Based on 113 responses

Ease of Use

**Entrust IDV, formerly Onfido**

**8.9** /10

Based on 141 responses

**Shufti**

**8.8** /10

Based on 130 responses

Ease of Setup

**Entrust IDV, formerly Onfido**

**8.6** /10

Based on 98 responses

**Shufti**

**8.7** /10

Based on 119 responses

Ease of Admin

**Entrust IDV, formerly Onfido**

**8.8** /10

Based on 85 responses

**Shufti**

**8.6** /10

Based on 25 responses

Quality of Support

**Entrust IDV, formerly Onfido**

**8.6** /10

Based on 136 responses

**Shufti**

**9.3** /10

Based on 110 responses

Has the product been a good partner in doing business?

**Entrust IDV, formerly Onfido**

**9.0** /10

Based on 86 responses

**Shufti**

**8.8** /10

Based on 24 responses

Product Direction (% positive)

**Entrust IDV, formerly Onfido**

**8.8** /10

Based on 131 responses

**Shufti**

**9.2** /10

Based on 89 responses

**Features**
ratings from reviews

Biometric Authentication

**8.5** /10

Based on 47 responses

**9.4** /10

Based on 8 responses

Anti-Money Laundering (AML)

**8.5** /10

Based on 29 responses

**10.0** /10

Based on 20 responses

Identity Verification

**9.0** /10

Based on 48 responses

**9.6** /10

Based on 110 responses

Uncover more feature rated insights from real users to improve your shopping experience.

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Fraud Detection

**7.9** /10

Based on 46 responses

Not enough data

Address Verification

Not enough data

**9.3** /10

Based on 10 responses

Age Verification

**8.7** /10

Based on 34 responses

Not enough data

E-commerce Fraud Protection

**8.0** /10

Based on 16 responses

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
20.9%

Mid-Market(51-1000 emp.)
61.4%

Enterprise(\> 1000 emp.)
17.7%

Small-Business(50 or fewer emp.)
20.9%

Mid-Market(51-1000 emp.)
61.4%

Enterprise(\> 1000 emp.)
17.7%

Small-Business(50 or fewer emp.)
73.7%

Mid-Market(51-1000 emp.)
25.0%

Enterprise(\> 1000 emp.)
1.3%

Small-Business(50 or fewer emp.)
73.7%

Mid-Market(51-1000 emp.)
25.0%

Enterprise(\> 1000 emp.)
1.3%

**Reviewers' Industry**

[![Entrust IDV, formerly Onfido](https://images.g2crowd.com/uploads/product/hd_favicon/01bf77ebb8733c04abfea5b576340545/entrust-idv-formerly-onfido.svg "Entrust IDV, formerly Onfido")](https://www.g2.com/products/entrust-idv-formerly-onfido/reviews)
Entrust IDV, formerly Onfido

Financial Services
52.0%

Banking
11.3%

Gambling & Casinos
5.3%

Accounting
2.7%

Leisure, Travel & Tourism
2.7%

Other
26.0%

[![Shufti](https://images.g2crowd.com/uploads/product/hd_favicon/adedf98166ab4af61cbb05c3a1cf0705/shufti.svg "Shufti")](https://www.g2.com/products/shufti/reviews)
Shufti

Financial Services
40.0%

Information Technology and Services
8.1%

Gambling & Casinos
5.9%

Consulting
5.2%

Capital Markets
3.7%

Other
37.0%

Alternatives

**Entrust IDV, formerly Onfido Alternatives**

 ![Sumsub](https://images.g2crowd.com/uploads/product/hd_favicon/5a8a9e32d3481e1a421845961b6445f9/sumsub.svg "Sumsub")

[
Sumsub
](/products/sumsub/reviews)

 ![Veriff](https://images.g2crowd.com/uploads/product/hd_favicon/7139720307f799e835a462df0c45be7d/veriff.svg "Veriff")

[
Veriff
](/products/veriff/reviews)

 ![iDenfy](https://images.g2crowd.com/uploads/product/hd_favicon/9d7e038bdbe873d238a616d26550ea8e/idenfy.svg "iDenfy")

[
iDenfy
](/products/idenfy/reviews)

 ![Ondato](https://images.g2crowd.com/uploads/product/hd_favicon/fab6d1103530f84752aea46cc934f0f5/ondato.svg "Ondato")

[
Ondato
](/products/ondato/reviews)

**Shufti Alternatives**

 ![Sumsub](https://images.g2crowd.com/uploads/product/hd_favicon/5a8a9e32d3481e1a421845961b6445f9/sumsub.svg "Sumsub")

[
Sumsub
](/products/sumsub/reviews)

 ![Lightico](https://images.g2crowd.com/uploads/product/hd_favicon/54566e7073be7499d2618ba1ff6cb656/lightico.svg "Lightico")

[
Lightico
](/products/lightico/reviews)

 ![SEON](https://images.g2crowd.com/uploads/product/hd_favicon/a79eee50e6872c49eece7e9a0f6c6144/seon.svg "SEON")

[
SEON
](/products/seon/reviews)

 ![Signifyd](https://images.g2crowd.com/uploads/product/hd_favicon/ece3bf2044a7e005d526cfa72d83f64d/signifyd.svg "Signifyd")

[
Signifyd
](/products/signifyd/reviews)

## Entrust IDV, formerly Onfido vs Shufti FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between Shufti vs Entrust IDV, formerly Onfido?

Shufti stands out for its higher Quality of Support score and broader feature set, while Entrust IDV, formerly Onfido, is recognized for its robust workflow configurability and reliability.

| [Shufti](https://www.g2.com/products/shufti/reviews) | [Entrust IDV, formerly Onfido](https://www.g2.com/products/entrust-idv-formerly-onfido/reviews) |
| --- | --- |
| 4.5/5 (152 reviews) | 4.4/5 (129 reviews) |
| Small-Business | Mid-Market |
| 8.7 | 8.5 |
| 9.3 | 8.4 |
| Flexible pricing, responsive support, and customizable onboarding flows | Workflow configurability, reliability, and strong fraud prevention |

### How do the pricing models of Shufti and Entrust IDV, formerly Onfido compare?

Shufti is rated higher for value, with reviewers consistently citing its competitive pricing and flexibility compared to Entrust IDV, formerly Onfido.

- **Shufti:** In recent reviews, many buyers highlight Shufti's genuinely competitive and flexible pricing, making it attractive for both startups and larger businesses.
- **Entrust IDV, formerly Onfido:** Reviewers note that while the service quality is strong, pricing for some features can be higher than similar solutions, and there is room for improvement in overall pricing competitiveness.

### What are the best alternatives to Shufti and Entrust IDV, formerly Onfido?

The top three alternatives to Shufti and Entrust IDV, formerly Onfido are Sumsub, Veriff, and Lightico.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Shufti](https://www.g2.com/products/shufti/reviews) | 4.5/5 (152 reviews) | Small-Business | Competitive and flexible pricing | Flexible onboarding, responsive support |
| [Entrust IDV, formerly Onfido](https://www.g2.com/products/entrust-idv-formerly-onfido/reviews) | 4.4/5 (129 reviews) | Mid-Market | Some features priced higher than competitors | Workflow configurability, reliability |
| [Sumsub](https://www.g2.com/products/sumsub/reviews) | 4.6/5 (125 reviews) | Small-Business | — | — |
| [Veriff](https://www.g2.com/products/veriff/reviews) | 4.5/5 (61 reviews) | Mid-Market | — | — |
| [Lightico](https://www.g2.com/products/lightico/reviews) | 4.8/5 (369 reviews) | Enterprise | — | — |

### Which Identity Verification features should I prioritize when comparing Shufti and Entrust IDV, formerly Onfido?

Buyers comparing Shufti and Entrust IDV, formerly Onfido should prioritize Reporting, Workflow Configurability, AI/Automation, Fraud Prevention, and Support Quality.

- **Reporting:** Shufti offers Intelligence Reporting and advanced reporting features; reviewers of Entrust IDV, formerly Onfido, frequently request more self-service and customizable reporting options.
- **Workflow Configurability:** Entrust IDV, formerly Onfido, is recognized for its workflow and alert features, with 3 all-time mentions for flexibility and workflow builder; Shufti provides a Journey Builder for custom onboarding flows.
- **AI/Automation:** Shufti includes AI Image-to-Text, Age Estimation, and advanced automation features not present in Entrust IDV, formerly Onfido.
- **Fraud Prevention:** Both products are cited for strong fraud prevention, with Entrust IDV, formerly Onfido, receiving 4 all-time mentions for fraud prevention and detection efficiency.
- **Support Quality:** Shufti scores 9.3 on Quality of Support, while Entrust IDV, formerly Onfido, scores 8.4.

### What are the pros and cons of Shufti vs Entrust IDV, formerly Onfido?

Shufti's headline strength is its flexible pricing and responsive support, while Entrust IDV, formerly Onfido, is recognized for workflow configurability and reliability.

- **Shufti strengths:** Flexible and competitive pricing, highly responsive support, customizable onboarding flows, broad feature set including AI/automation and reporting, and strong compliance tools.
- **Shufti trade-offs:** Reviewers note occasional manual review requirements, desire for more advanced reporting and dashboard customization, and some complexity in navigation for new users.
- **Entrust IDV, formerly Onfido strengths:** Workflow configurability (3 all-time mentions for flexibility), reliable fraud prevention (4 all-time mentions), intuitive user experience, and strong integration capabilities (3 all-time mentions).
- **Entrust IDV, formerly Onfido trade-offs:** Reviewers cite higher pricing for some features, slower technical support response times, and requests for more advanced or self-service reporting options.

### Is Shufti or Entrust IDV, formerly Onfido better for small businesses?

Shufti is the better fit for small businesses, with a larger small-business segment and strong reviewer sentiment on pricing and support.

- **Shufti:** Largest segment is Small-Business; reviewers highlight flexible pricing, ease of integration, and responsive support as key benefits for smaller organizations.
- **Entrust IDV, formerly Onfido:** Largest segment is Mid-Market; reviewers note reliability and workflow configurability, but mention higher pricing and more complex support processes.

### Which Identity Verification platform has better integrations?

Entrust IDV, formerly Onfido is favored for integrations, with more reviewer-cited mentions and strengths in integration capabilities.

- **Shufti:** Reviewers mention straightforward API integration and compatibility with systems like Flutter, but no all-time integration mention counts are available.
- **Entrust IDV, formerly Onfido:** Integrations are cited in 4 all-time mentions, with reviewers highlighting easy integration into CRM systems and flexible API toolkits.

### How do Shufti and Entrust IDV, formerly Onfido compare on customer support?

Shufti leads Entrust IDV, formerly Onfido on Quality of Support by a material margin of 0.9 points (9.3 vs 8.4).

- **Shufti:** Reviewers consistently praise responsive, knowledgeable, and proactive support, with many citing direct access to support teams and fast resolution of issues.
- **Entrust IDV, formerly Onfido:** Reviewers note reliable and professional support, especially from Customer Success Managers, but mention slower response times for technical requests and a desire for more streamlined support processes.

### Which is easier to implement, Shufti or Entrust IDV, formerly Onfido?

Shufti and Entrust IDV, formerly Onfido score within 0.2 points on Ease of Setup (8.7 vs 8.5), indicating near-parity in implementation experience.

- **Shufti:** Reviewers describe easy initial setup, clear technical documentation, and rapid integration, with some noting that the Journey Builder UI reduces integration time.
- **Entrust IDV, formerly Onfido:** Reviewers highlight intuitive setup, flexible workflow configuration, and efficient onboarding, with occasional mentions of longer setup for advanced features or contract formalization.

### Which product has better Reporting?

Shufti is favored for Reporting, offering more advanced and configurable reporting features, while Entrust IDV, formerly Onfido reviewers frequently request improvements in this area.

- **Shufti:** Intelligence Reporting is a featured capability; reviewers request even more advanced customization, but consistently cite comprehensive reporting as a strength.
- **Entrust IDV, formerly Onfido:** Reviewers frequently request more self-service and customizable reporting options, with several noting the need to request management information from support rather than accessing it directly.