# Entrust IDV, formerly Onfido vs Persona Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Entrust IDV, formerly Onfido, excels in providing a robust identity verification process, with users highlighting its **AI-supported features** that significantly reduce fraud risks. The platform's intuitive user interface is also praised, making it a strong contender for businesses focused on security and user experience.
- **Users say** Persona offers a straightforward and **easy-to-use platform** , with clear information and a simple verification process. This simplicity is particularly beneficial for small businesses looking for a quick and effective solution without the complexities often associated with identity verification.
- **Reviewers mention** that Entrust IDV has a strong market presence, reflected in its higher G2 Score and a greater number of reviews, indicating a more established user base. This suggests that businesses may find more community support and resources when using Entrust IDV compared to Persona.
- **According to verified reviews** , both products score similarly in terms of ease of use, but Entrust IDV stands out with its **powerful integration capabilities**. Users appreciate how easily it integrates into existing workflows, which can be a crucial factor for companies looking to streamline their operations.
- **Users highlight** that while Persona has a strong focus on **biometric data recognition** , Entrust IDV's advanced features, such as AI-driven spoofing detection, provide an additional layer of security that can be vital for businesses handling sensitive information.
- **Reviewers note** that while Persona is a great option for small businesses due to its free entry-level pricing, Entrust IDV's comprehensive features and higher overall satisfaction ratings make it a more appealing choice for mid-market companies seeking a reliable and feature-rich identity verification solution.



---
## Frequently Asked Questions

### What is the difference between Entrust IDV, formerly Onfido vs Persona?

Entrust IDV, formerly Onfido, stands out for its higher G2 rating, larger review base, and a top-cited strength in workflow flexibility, while Persona is noted for its ease of use and startup-friendly approach.

| | [Entrust IDV, formerly Onfido](https://www.g2.com/products/entrust-idv-formerly-onfido/reviews) | [Persona](https://www.g2.com/products/persona-persona/reviews) |
| --- | --- | --- |
| G2 Rating (reviews) | 4.4/5 (129 reviews) | 4.3/5 (45 reviews) |
| Largest Segment | Mid-Market | Small-Business |
| Ease of Setup score | 8.5 | 8.4 |
| Quality of Support score | 8.4 | 8.8 |
| Top Reviewer-Cited Strength | Workflow flexibility and fast, accurate verification | Ease of use and startup-friendly pricing |



### How do the pricing models of Entrust IDV, formerly Onfido and Persona compare?

Persona is rated higher for price satisfaction, making it the stronger value according to G2 reviewers.

- **Entrust IDV, formerly Onfido:** Reviewers describe pricing as competitive for some features but note that certain features can be more expensive compared to similar solutions.
- **Persona:** Reviewers consistently highlight Persona's startup-friendly pricing, free KYC checks for startups, and straightforward, fair pricing as major advantages.
- **Switching reasons:** In recent reviews, startups cite Persona's free tier and transparent pricing as key reasons for choosing it over competitors.



### What are the best alternatives to Entrust IDV, formerly Onfido and Persona?

The top 3 alternatives to Entrust IDV, formerly Onfido and Persona are Sumsub, Veriff, and Shufti.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Entrust IDV, formerly Onfido](https://www.g2.com/products/entrust-idv-formerly-onfido/reviews) | 4.4/5 (129 reviews) | Mid-Market | Competitive for some features, higher for others | Workflow flexibility and fast, accurate verification |
| [Persona](https://www.g2.com/products/persona-persona/reviews) | 4.3/5 (45 reviews) | Small-Business | Startup-friendly, transparent pricing | Ease of use and startup-friendly pricing |
| [Sumsub](https://www.g2.com/products/sumsub/reviews) | 4.6/5 (125 reviews) | Small-Business | — | Comprehensive verification and high accuracy |
| [Veriff](https://www.g2.com/products/veriff/reviews) | 4.5/5 (61 reviews) | Mid-Market | — | Strong fraud detection and global coverage |
| [Shufti](https://www.g2.com/products/shufti/reviews) | 4.5/5 (152 reviews) | Small-Business | — | Fast onboarding and ease of use |



### Which Identity Verification features should I prioritize when comparing Entrust IDV, formerly Onfido and Persona?

Buyers should prioritize fraud detection, workflow flexibility, compliance features, ease of integration, and pricing transparency when comparing Entrust IDV, formerly Onfido and Persona.

- **Fraud Detection:** Entrust IDV, formerly Onfido has 4 all-time mentions for fraud prevention; Persona is cited for fraud prevention in recent reviews but with fewer all-time mentions.
- **Workflow Flexibility:** Entrust IDV, formerly Onfido is frequently praised for flexible workflow configuration (3 all-time mentions for flexibility); Persona is noted for customizable workflows in recent reviews.
- **Compliance Features:** Persona offers unique features such as Compliance Reports, E-filing, and Transaction Monitoring not listed for Entrust IDV, formerly Onfido.
- **Ease of Integration:** Both products are cited for easy integration, with Entrust IDV, formerly Onfido having 5 all-time mentions for easy integrations and Persona highlighted for straightforward API and documentation in recent reviews.
- **Pricing Transparency:** Persona is consistently praised for transparent, startup-friendly pricing in recent reviews; Entrust IDV, formerly Onfido receives mixed feedback on pricing competitiveness.



### What are the pros and cons of Entrust IDV, formerly Onfido vs Persona?

Entrust IDV, formerly Onfido's headline strength is workflow flexibility and verification efficiency, while Persona's is ease of use and startup-friendly pricing.

- **Entrust IDV, formerly Onfido strengths:** Workflow flexibility (3 all-time mentions), fast and accurate verification (5 all-time mentions), easy integrations (5 all-time mentions), strong fraud prevention (4 all-time mentions), and reliable customer support (4 all-time mentions).
- **Entrust IDV, formerly Onfido trade-offs:** Pricing for some features can be higher than competitors (4 all-time mentions), integration inconsistencies (3 all-time mentions), and occasional slow performance (3 all-time mentions).
- **Persona strengths:** Ease of use (2 all-time mentions), startup-friendly and transparent pricing (frequently cited in recent reviews), reliable verification, and responsive customer support (1 all-time mention).
- **Persona trade-offs:** Verification issues and data inaccuracy (2 all-time mentions), limited access to advanced features without upgrades, and some reviewers cite inefficient verification processes.



### Is Entrust IDV, formerly Onfido or Persona better for small businesses?

Persona is the better fit for small businesses, with the largest reviewer segment and strong startup-focused sentiment.

- **Entrust IDV, formerly Onfido:** Largest segment is Mid-Market; reviewers highlight flexibility and reliability but note higher pricing for some features.
- **Persona:** Largest segment is Small-Business; reviewers consistently praise its startup-friendly pricing, free KYC checks, and ease of use for small teams.



### Which Identity Verification platform has better integrations?

Entrust IDV, formerly Onfido and Persona are both favorably reviewed for integrations, with no clear winner based on reviewer sentiment.

- **Entrust IDV, formerly Onfido:** Reviewers highlight easy integration with existing systems and flexible API toolkits, with 5 all-time mentions for easy integrations.
- **Persona:** Reviewers cite straightforward API integration, clear documentation, and ease of embedding into custom solutions, with recent reviews emphasizing rapid implementation.



### How do Entrust IDV, formerly Onfido and Persona compare on customer support?

Persona scores higher on Quality of Support, with a 0.4-point advantage over Entrust IDV, formerly Onfido (8.8 vs 8.4).

- **Entrust IDV, formerly Onfido:** Reviewers describe customer support as responsive and knowledgeable, with 4 all-time mentions, but note occasional delays in technical support and reporting.
- **Persona:** Reviewers consistently praise Persona's support team for being warm, supportive, and highly responsive, with 1 all-time mention and frequent positive sentiment in recent reviews.



### Which is easier to implement, Entrust IDV, formerly Onfido or Persona?

Entrust IDV, formerly Onfido and Persona score within a tenth of a point on Ease of Setup (8.5 vs 8.4), indicating near-parity for implementation.

- **Entrust IDV, formerly Onfido:** Reviewers describe setup as intuitive and quick, with multiple mentions of easy onboarding and flexible workflow configuration.
- **Persona:** Reviewers highlight straightforward implementation, clear documentation, and rapid integration, especially for startups and small teams.



### Which product has better Fraud Detection?

Entrust IDV, formerly Onfido is more frequently cited for fraud detection, with higher all-time mention counts and reviewer emphasis on fraud prevention capabilities.

- **Entrust IDV, formerly Onfido:** 4 all-time mentions for fraud prevention, frequent reviewer praise for accurate document authentication, biometric verification, and liveness detection.
- **Persona:** Reviewers note fraud prevention and risk review automation, but with fewer all-time mentions and less emphasis on fraud detection as a core differentiator.



| | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 157 | 46 | 
| **Largest Market Segment** | Mid-Market (61.7% of reviews) | Small-Business (75.6% of reviews) | 
| **Entry Level Price** | No pricing available | Free | 

---
## Top Pros & Cons

### Entrust IDV, formerly Onfido

Pros:
- Ease of Use (8 reviews)
- Verification Efficiency (6 reviews)

Cons:
- Expensive (4 reviews)
- Integration Issues (3 reviews)

### Persona

Pros:
- Ease of Use (2 reviews)
- Identity Verification (2 reviews)

Cons:
- Verification Issues (2 reviews)
- Access Limitations (1 reviews)

---
## Ratings Comparison
| Rating | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
  | **Meets Requirements** | 8.7 (135 reviews) | 8.8 (34 reviews) | 
  | **Ease of Use** | 8.8 (137 reviews) | 9.0 (35 reviews) | 
  | **Ease of Setup** | 8.6 (96 reviews) | 8.4 (25 reviews) | 
  | **Ease of Admin** | 8.9 (83 reviews) | 8.9 (22 reviews) | 
  | **Quality of Support** | 8.5 (134 reviews) | 8.8 (33 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (84 reviews) | 8.7 (22 reviews) | 
  | **Product Direction (% positive)** | 8.9 (127 reviews) | 8.6 (34 reviews) | 

---
## Pricing

### Entrust IDV, formerly Onfido

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Persona

#### Entry-Level Pricing

Plan: Limited Time G2 KYC/AML Package

Price: Free

Description: For the G2 community, Persona is offering an end-to-end solution that helps entrepreneurs and operators meet KYC/AML compliance requirements

Key Features:
- 500 free government ID with optional selfie verifications or Persona Watchlist reports per month
- Dashboard to view and manage your verifications
- Integrate in an afternoon with our full integration suite, including no-code hosted flows

[Browse all 3 editions](https://www.g2.com/products/persona-persona/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Governance, Risk & Compliance

| Product | Score | Reviews |
|---|---|---|
| **Entrust IDV, formerly Onfido** | N/A | N/A |
| **Persona** | N/A | N/A |

#### Additional Functionality

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Incident Management** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Evidence Management** | Not enough data | Not enough data | 
| **Risk Alerts** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Risk Analysis** | Not enough data | Not enough data | 
| **Sarbanes-Oxley Compliance** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Policy Management** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Audit Trail** | Not enough data | Not enough data | 
| **Assessment Management** | Not enough data | Not enough data | 
| **HIPAA Compliant** | Not enough data | Not enough data | 
| **Operational Risk Management** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Enterprise Risk Management** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 
| **Vendor Management** | Not enough data | Not enough data | 
| **IT Risk Management** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Issue Management** | Not enough data | Not enough data | 
| **Internal Controls Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Environmental Compliance** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Risk Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Risk Assessment** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Audit Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Governance** | Not enough data | Not enough data | 
| **Corrective and Preventive Actions (CAPA)** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **FDA Compliance** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 

### Identity Management

| Product | Score | Reviews |
|---|---|---|
| **Entrust IDV, formerly Onfido** | N/A | N/A |
| **Persona** | N/A | N/A |

#### Additional Functionality

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Fraud Detection** | Not enough data | Not enough data | 
| **PCI Compliance** | Not enough data | Not enough data | 
| **Application Management** | Not enough data | Not enough data | 
| **Audit Management** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **Privileged Account Management** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Two-Factor Authentication** | Not enough data | Not enough data | 
| **Member Accounts** | Not enough data | Not enough data | 
| **HIPAA Compliant** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Self-Service Access Request** | Not enough data | Not enough data | 
| **User Provisioning** | Not enough data | Not enough data | 
| **Audit Trail** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Active Directory Integration** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Access Management** | Not enough data | Not enough data | 
| **Secure Login** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Security Auditing** | Not enough data | Not enough data | 
| **Policy Management** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Unified Directory** | Not enough data | Not enough data | 
| **Multi-Factor Authentication** | Not enough data | Not enough data | 
| **Biometrics** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Credential Management** | Not enough data | Not enough data | 
| **Event Logs** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Password Management** | Not enough data | Not enough data | 
| **Access Certification** | Not enough data | Not enough data | 
| **Self Service Portal** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 

### Fraud Detection

| Product | Score | Reviews |
|---|---|---|
| **Entrust IDV, formerly Onfido** | 7.9/10 | 46 |
| **Persona** | N/A | N/A |

#### Detection

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Payment Verification** | Feature Not Available | Not enough data | 
| **Bot Mitigation** | 7.5 (27 reviews) | Not enough data | 
| **Real-Time Monitoring** | Feature Not Available | Not enough data | 
| **Alerts** | 7.8 (31 reviews) | Not enough data | 

#### Analysis 

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **ID Analytics** | 8.7 (37 reviews) | Not enough data | 
| **Intelligence Reporting** | 8.6 (35 reviews) | Not enough data | 
| **Incident Reports** | 7.6 (36 reviews) | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 

#### Administration

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Fraud Markers** | Feature Not Available | Not enough data | 
| **Transaction Scoring** | Feature Not Available | Not enough data | 
| **Blacklisting** | 7.3 (27 reviews) | Not enough data | 

#### Agentic AI - Fraud Detection

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Onboarding** | Not enough data | Not enough data | 
| **Risk Management** | Not enough data | Not enough data | 
| **Digital Signature** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Consent Management** | Not enough data | Not enough data | 
| **Customer Data Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **For Financial Institutions** | Not enough data | Not enough data | 
| **Audit Trail** | Not enough data | Not enough data | 
| **Video Conferencing** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Blockchain Support** | Not enough data | Not enough data | 
| **SDKs** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Geolocation** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Scheduling** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 
| **Case Management** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Lifecycle Management** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Address Validation** | Not enough data | Not enough data | 
| **Biometrics** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Forms Management** | Not enough data | Not enough data | 

### Biometric Authentication

| Product | Score | Reviews |
|---|---|---|
| **Entrust IDV, formerly Onfido** | 8.5/10 | 47 |
| **Persona** | N/A | N/A |

#### Integration

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Uses Open Standards** | Feature Not Available | Not enough data | 
| **Mobile SDK** | 8.9 (36 reviews) | Not enough data | 
| **Workforce Authentication** | 7.9 (32 reviews) | Not enough data | 
| **Customer Authentication** | 8.6 (39 reviews) | Not enough data | 
| **Two-Factor Authentication** | Not enough data | Not enough data | 
| **Multi-Factor Authentication** | Not enough data | Not enough data | 
| **Out-of-Band Authentication** | Not enough data | Not enough data | 
| **Mobile Authentication** | Not enough data | Not enough data | 

#### Administration

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Encryption** | 8.4 (32 reviews) | Not enough data | 
| **Audit Trails** | 8.1 (34 reviews) | Not enough data | 
| **Regulatory Compliance** | 9.1 (41 reviews) | Not enough data | 

#### Additional Functionality

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Credential Management** | Not enough data | Not enough data | 
| **Active Directory Integration** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Remote Access/Control** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Audit Management** | Not enough data | Not enough data | 
| **Social Sign On** | Not enough data | Not enough data | 
| **Secure Login** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Access Management** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Event Logs** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Policy Management** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Fraud Detection** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Member Accounts** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Data Verification** | Not enough data | Not enough data | 
| **Biometrics** | Not enough data | Not enough data | 
| **Multiple User Accounts** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Risk Alerts** | Not enough data | Not enough data | 
| **Self Service Portal** | Not enough data | Not enough data | 
| **Password Management** | Not enough data | Not enough data | 
| **Background Identification** | Not enough data | Not enough data | 
| **Face Clustering** | Not enough data | Not enough data | 
| **Identity Verification** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Annotations** | Not enough data | Not enough data | 
| **Intelligent Search** | Not enough data | Not enough data | 
| **Third-Party Integration** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Machine Learning** | Not enough data | Not enough data | 
| **Deepfake Detection** | Not enough data | Not enough data | 
| **Privacy Options** | Not enough data | Not enough data | 
| **Image Classification** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 
| **Image Analysis** | Not enough data | Not enough data | 
| **Face Detection** | Not enough data | Not enough data | 
| **Motion Tracking** | Not enough data | Not enough data | 
| **Pose Estimation** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Face Analysis** | Not enough data | Not enough data | 
| **Data Retrieval** | Not enough data | Not enough data | 
| **Deep Learning** | Not enough data | Not enough data | 
| **Multi-Device Support** | Not enough data | Not enough data | 

### Age Verification

| Product | Score | Reviews |
|---|---|---|
| **Entrust IDV, formerly Onfido** | 8.6/10 | 34 |
| **Persona** | 8.0/10 | 10 |

#### Functionalities

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Authentication Methods** | 8.3 (27 reviews) | 9.1 (9 reviews) | 
| **Online Age Verification** | 9.0 (28 reviews) | 8.9 (9 reviews) | 
| **Age Estimation** | Feature Not Available | 8.3 (9 reviews) | 
| **Integrations and SDKs** | 8.4 (29 reviews) | 8.9 (9 reviews) | 
| **In-person Age Verification** | Feature Not Available | 8.0 (9 reviews) | 
| **Liveness Check** | 8.7 (31 reviews) | 8.7 (10 reviews) | 

#### Generative AI

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **AI Image-to-Text** | Feature Not Available | 7.1 (8 reviews) | 

### Anti-Money Laundering (AML)

| Product | Score | Reviews |
|---|---|---|
| **Entrust IDV, formerly Onfido** | 8.5/10 | 29 |
| **Persona** | 8.9/10 | 9 |

#### Fraud Detection

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Name Matching** | 8.7 (27 reviews) | 8.9 (9 reviews) | 
| **Watch List** | 8.0 (23 reviews) | 9.3 (9 reviews) | 
| **Scoring** | Feature Not Available | 9.1 (9 reviews) | 
| **E-filing** | Feature Not Available | 9.0 (8 reviews) | 
| **Workflows and Alerts** | 8.2 (23 reviews) | 9.4 (9 reviews) | 

#### Compliance

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Due Dilligence** | 9.0 (23 reviews) | 9.2 (8 reviews) | 
| **Regulations and Jurisdictions** | 8.7 (25 reviews) | 9.3 (7 reviews) | 
| **Internal Policies** | Feature Not Available | 9.0 (7 reviews) | 
| **PEP Screening** | Not enough data | Not enough data | 

#### Monitoring

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Models** | Feature Not Available | 9.3 (7 reviews) | 
| **Simuation** | Feature Not Available | 9.3 (7 reviews) | 
| **Transaction Monitoring** | Feature Not Available | 8.8 (7 reviews) | 
| **Segmentation** | Feature Not Available | 9.0 (7 reviews) | 
| **QA** | Feature Not Available | 9.3 (7 reviews) | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Transaction Monitoring** | Not enough data | Not enough data | 

#### Reporting

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Compliance Reports** | Feature Not Available | 9.3 (7 reviews) | 
| **Suspicious Activity** | Feature Not Available | 9.4 (8 reviews) | 
| **Real-Time Dashboards** | 8.3 (24 reviews) | 9.2 (8 reviews) | 

#### Generative AI - Anti Money Laundering

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Risk Scoring** | Not enough data | Not enough data | 
| **Pattern Recognition** | Not enough data | Not enough data | 
| **Optical Character Recognition** | Not enough data | Not enough data | 

#### Agentic AI - Anti Money Laundering

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Workflow Management** | Not enough data | Not enough data | 
| **Biometrics** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Compliance Tracking** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Data Verification** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Investigation Management** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Audit Trail** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Behavioral Analytics** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 
| **Fraud Detection** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Case Management** | Not enough data | Not enough data | 
| **Identity Verification** | Not enough data | Not enough data | 
| **Risk Management** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Risk Analysis** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **SARs** | Not enough data | Not enough data | 
| **Alerts/Escalation** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Background Screening** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Onboarding** | Not enough data | Not enough data | 
| **Digital Signature** | Not enough data | Not enough data | 
| **Consent Management** | Not enough data | Not enough data | 
| **Customer Data Management** | Not enough data | Not enough data | 
| **For Financial Institutions** | Not enough data | Not enough data | 
| **Video Conferencing** | Not enough data | Not enough data | 
| **Blockchain Support** | Not enough data | Not enough data | 
| **SDKs** | Not enough data | Not enough data | 
| **Geolocation** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Scheduling** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Lifecycle Management** | Not enough data | Not enough data | 
| **Address Validation** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Forms Management** | Not enough data | Not enough data | 

### Identity Verification

| Product | Score | Reviews |
|---|---|---|
| **Entrust IDV, formerly Onfido** | 9.1/10 | 44 |
| **Persona** | N/A | N/A |

#### Identity Verification Functions - Identity Verification

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Multi-Method Verification** | 9.8 (8 reviews) | Not enough data | 
| **AI Document Check** | 7.4 (7 reviews) | Not enough data | 
| **Biometric Face Match** | 9.8 (8 reviews) | Not enough data | 
| **Integration Options** | 9.4 (11 reviews) | Not enough data | 
| **Workflow Orchestration** | 8.5 (20 reviews) | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Data Verification** | 10.0 (5 reviews) | Not enough data | 
| **Age Verification** | Not enough data | Not enough data | 
| **Multiple Authentication Methods** | Not enough data | Not enough data | 
| **Third-Party Integration** | Not enough data | Not enough data | 

#### Risk & Fraud Prevention - Identity Verification

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Liveness Detection** | Not enough data | Not enough data | 
| **AI Risk Scoring** | Not enough data | Not enough data | 
| **Document Forensics** | 8.3 (5 reviews) | Not enough data | 
| **Fraud Detection** | Not enough data | Not enough data | 
| **Language Detection** | Not enough data | Not enough data | 
| **Duplicate Detection** | Not enough data | Not enough data | 

#### Compliance & Governance - Identity Verification

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Standards Compliance** | Not enough data | Not enough data | 
| **AML/PEP Screening** | Not enough data | Not enough data | 
| **Global Coverage** | Not enough data | Not enough data | 
| **AML Compliance** | Not enough data | Not enough data | 
| **KYC Compliance** | 9.8 (8 reviews) | Not enough data | 
| **Background Screening** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Behavioral Analytics** | Not enough data | Not enough data | 
| **Optical Character Recognition** | Not enough data | Not enough data | 
| **Audit Trail** | Not enough data | Not enough data | 
| **Records Management** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **User Onboarding** | 10.0 (8 reviews) | Not enough data | 
| **Biometrics** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Password Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Barcode Recognition** | Not enough data | Not enough data | 
| **Video Conferencing** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Address Validation** | Not enough data | Not enough data | 
| **ID Scanning** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Location Tracking** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Onboarding** | 10.0 (5 reviews) | Not enough data | 
| **Risk Management** | Not enough data | Not enough data | 
| **Digital Signature** | Not enough data | Not enough data | 
| **Workflow Management** | 7.2 (6 reviews) | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Consent Management** | Not enough data | Not enough data | 
| **Customer Data Management** | Not enough data | Not enough data | 
| **For Financial Institutions** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Blockchain Support** | Not enough data | Not enough data | 
| **SDKs** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Geolocation** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Scheduling** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 
| **Case Management** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Lifecycle Management** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Forms Management** | Not enough data | Not enough data | 
| **Workflow Automation** | 9.0 (5 reviews) | Not enough data | 

### E-commerce Fraud Protection

| Product | Score | Reviews |
|---|---|---|
| **Entrust IDV, formerly Onfido** | 8.0/10 | 16 |
| **Persona** | N/A | N/A |

#### Intelligence

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Transaction Scoring** | Feature Not Available | Not enough data | 
| **Risk Assessment** | Feature Not Available | Not enough data | 
| **Intelligence Reporting** | Feature Not Available | Not enough data | 
| **ID Analytics** | 8.3 (15 reviews) | Not enough data | 

#### Detection

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Fraud Detection** | 8.6 (15 reviews) | Not enough data | 
| **Alerts** | 7.8 (15 reviews) | Not enough data | 
| **Real-Time Monitoring** | 8.5 (13 reviews) | Not enough data | 

#### Response

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Device Tracking** | 7.5 (14 reviews) | Not enough data | 
| **Fraud Markers** | 8.7 (15 reviews) | Not enough data | 
| **Blacklisting** | Feature Not Available | Not enough data | 
| **Bot Mitigation** | Feature Not Available | Not enough data | 

---
## Categories
**Shared Categories (3):** [Age Verification Software](https://www.g2.com/categories/age-verification), [Identity Verification Software](https://www.g2.com/categories/identity-verification), [Anti-Money Laundering Software](https://www.g2.com/categories/anti-money-laundering)

**Unique to Entrust IDV, formerly Onfido (3):** [Biometric Authentication Software](https://www.g2.com/categories/biometric-authentication), [Fraud Detection Software](https://www.g2.com/categories/fraud-detection), [E-commerce Fraud Protection Software](https://www.g2.com/categories/e-commerce-fraud-protection)



---
## Reviewer Demographics

### By Company Size

| Segment | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Small-Business** | 20.1% | 75.6% | 
| **Mid-Market** | 61.7% | 15.6% | 
| **Enterprise** | 18.2% | 8.9% | 

### By Industry

#### Entrust IDV, formerly Onfido

- **Financial Services:** 51.4%
- **Banking:** 11.6%
- **Gambling & Casinos:** 4.8%
- **Accounting:** 2.7%
- **Leisure, Travel & Tourism:** 2.7%
- **Hospital & Health Care:** 2.7%
- **Information Technology and Services:** 2.7%
- **Transportation/Trucking/Railroad:** 2.1%
- **Capital Markets:** 1.4%
- **Computer Software:** 1.4%
- **Other:** 16.4%

#### Persona

- **Financial Services:** 18.6%
- **Computer Software:** 14.0%
- **Information Technology and Services:** 11.6%
- **Real Estate:** 7.0%
- **Outsourcing/Offshoring:** 7.0%
- **E-Learning:** 4.7%
- **Leisure, Travel & Tourism:** 4.7%
- **Investment Management:** 4.7%
- **Airlines/Aviation:** 2.3%
- **Computer & Network Security:** 2.3%
- **Other:** 23.3%

---
## Alternatives

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- [Trulioo](https://www.g2.com/products/trulioo/reviews) — 4.4/5 stars (40 reviews)
- [iDenfy](https://www.g2.com/products/idenfy/reviews) — 4.9/5 stars (234 reviews)
- [Veriff](https://www.g2.com/products/veriff/reviews) — 4.5/5 stars (60 reviews)
- [Lightico](https://www.g2.com/products/lightico/reviews) — 4.8/5 stars (369 reviews)
- [Plaid](https://www.g2.com/products/plaid/reviews) — 4.2/5 stars (49 reviews)
- [SEON](https://www.g2.com/products/seon/reviews) — 4.6/5 stars (391 reviews)

---
## Top Discussions

### Entrust IDV, formerly Onfido

- Title: [What is Onfido used for?](https://www.g2.com/discussions/what-is-onfido-used-for) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."

### Persona

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/entrust-idv-formerly-onfido-vs-persona-persona)