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# Entrust IDV, formerly Onfido vs Persona Comparison - What are their main differences?

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Entrust IDV, formerly OnfidoPersona[+ Add Product](#)

Reviews

**Entrust IDV, formerly Onfido** [

4.4/5(157)

](https://www.g2.com/products/entrust-idv-formerly-onfido/reviews#reviews)

**Persona** [

4.2/5(48)

](https://www.g2.com/products/persona-persona/reviews#reviews)

Pricing

**Entrust IDV, formerly Onfido**
Free Trial

No pricing available

**Persona**
Free Trial

**Free** · Limited Time G2 KYC/AML Package

**Pricing Insights**
from reviews

Time to Implement

**Entrust IDV, formerly Onfido**
3 months

Based on 8 responses

**Persona**
2 monthsFaster

Based on 5 responses

Return on Investment

**Entrust IDV, formerly Onfido**
13 months

Based on 7 responses

**Persona**
9 months4 months sooner

Based on 5 responses

Perceived Cost

**Entrust IDV, formerly Onfido**
$$$$$

**Persona**
$$$$$

Average Discount

**Entrust IDV, formerly Onfido**
8%

**Persona**
19%11% more

 ![Entrust IDV, formerly Onfido](https://images.g2crowd.com/uploads/product/hd_favicon/01bf77ebb8733c04abfea5b576340545/entrust-idv-formerly-onfido.svg "Entrust IDV, formerly Onfido")

 ![Persona](https://images.g2crowd.com/uploads/product/hd_favicon/b3c2cef93a51b75a86e22303d65ea4e9/persona-persona.svg "Persona")

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Pros & Cons

**Entrust IDV, formerly Onfido**
[
Ease of Use (8)
](https://www.g2.com/products/entrust-idv-formerly-onfido/reviews?filters%5Bsentiment_snippet%5D=1813382&qs=pros-and-cons#reviews)[
Verification Efficiency (6)
](https://www.g2.com/products/entrust-idv-formerly-onfido/reviews?filters%5Bsentiment_snippet%5D=1814226&qs=pros-and-cons#reviews)[
Expensive (4)
](https://www.g2.com/products/entrust-idv-formerly-onfido/reviews?filters%5Bsentiment_snippet%5D=1814910&qs=pros-and-cons#reviews)[
Integration Issues (3)
](https://www.g2.com/products/entrust-idv-formerly-onfido/reviews?filters%5Bsentiment_snippet%5D=1814706&qs=pros-and-cons#reviews)

**Persona**
[
Ease of Use (2)
](https://www.g2.com/products/persona-persona/reviews?filters%5Bsentiment_snippet%5D=1924436&qs=pros-and-cons#reviews)[
Identity Verification (2)
](https://www.g2.com/products/persona-persona/reviews?filters%5Bsentiment_snippet%5D=1924337&qs=pros-and-cons#reviews)[
Verification Issues (2)
](https://www.g2.com/products/persona-persona/reviews?filters%5Bsentiment_snippet%5D=2114149&qs=pros-and-cons#reviews)[
Access Limitations (1)
](https://www.g2.com/products/persona-persona/reviews?filters%5Bsentiment_snippet%5D=2263145&qs=pros-and-cons#reviews)

Integrations

**Entrust IDV, formerly Onfido**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_18b2f3a657c347eb6f69a1aa7d61098d/first-mile-group-inc-d-b-a-alloy-alloy.jpg "Product Avatar Image")

Alloy

](https://www.g2.com/products/first-mile-group-inc-d-b-a-alloy-alloy/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_504423766e296a0eeef13491cb738385/aws-cloud-development-kit-aws-cdk.png "Product Avatar Image")

AWS Cloud Development Kit...

](https://www.g2.com/products/aws-cloud-development-kit-aws-cdk/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_03f8d2757ccca353d8c2fd621675709f/bitrix24.png "Product Avatar Image")

Bitrix24

](https://www.g2.com/products/bitrix24/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1821ef328464e3c9bd314ea89c29b28f/emlo-compliance.png "Product Avatar Image")

Emlo Compliance

](https://www.g2.com/products/emlo-compliance/reviews)[
View all
](https://www.g2.com/products/entrust-idv-formerly-onfido/integrations)

**Persona**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d08938b2bcd0f8cc93eb9321f26c74c4/claude-2025-12-11.jpeg "Product Avatar Image")

Claude

](https://www.g2.com/products/claude-2025-12-11/reviews)[
View all
](https://www.g2.com/products/persona-persona/integrations)

Screenshots

**Entrust IDV, formerly Onfido**
No screenshot available

**Persona**
 ![Persona screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/197737/66da78c9-f9ee-4e79-8567-34210320aece.png)

Ratings

Meets Requirements

**Entrust IDV, formerly Onfido**

8.7

8.7135

**Persona**

8.6

8.636

Ease of Use

**Entrust IDV, formerly Onfido**

8.8

8.8137

**Persona**

9.0

9.037

Ease of Setup

**Entrust IDV, formerly Onfido**

8.6

8.696

**Persona**

8.5

8.527

Ease of Admin

**Entrust IDV, formerly Onfido**

8.8

8.883

**Persona**

9.0

9.023

Quality of Support

**Entrust IDV, formerly Onfido**

8.5

8.5134

**Persona**

8.6

8.635

Has the product been a good partner in doing business?

**Entrust IDV, formerly Onfido**

9.0

9.084

**Persona**

8.8

8.823

Product Direction (% positive)

**Entrust IDV, formerly Onfido**

8.9

8.9127

**Persona**

8.4

8.436

Features

Age Verification[Hide 7 FeaturesShow 7 Features](javascript:void(0);)

8.7

34

8.0

10

Functionalities

Authentication Methods

8.3

27

9.1(won by 0.8)

9

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Online Age Verification

9.0(won by 0.1)

28

8.9

9

Integrations and SDKs

8.4

29

8.9(won by 0.5)

9

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Liveness Check

8.7(tied score)

31

8.7(tied score)

10

Age Estimation

Feature Not Available

8.3(won by default)

9

In-person Age Verification

Feature Not Available

8.0(won by default)

9

Generative AI

AI Image-to-Text

Feature Not Available

7.1(won by default)

8

Anti-Money Laundering (AML)[Hide 81 FeaturesShow 81 Features](javascript:void(0);)

8.5

29

8.9

9

Fraud Detection

Name Matching

8.7

27

8.9(won by 0.2)

9

Watch List

8.0

23

9.3(won by 1.3)

9

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Workflows and Alerts

8.2

23

9.4(won by 1.2)

9

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Scoring

Feature Not Available

9.1(won by default)

9

E-filing

Feature Not Available

9.0(won by default)

8

Compliance

Due Dilligence

9.0

23

9.2(won by 0.2)

8

Regulations and Jurisdictions

8.7

25

9.3(won by 0.6)

7

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Internal Policies

Feature Not Available

9.0(won by default)

7

PEP Screening

Not enough data

Not enough data

Monitoring

Models

Feature Not Available

9.3(won by default)

7

Simuation

Feature Not Available

9.3(won by default)

7

Transaction Monitoring

Feature Not Available

8.8(won by default)

7

Segmentation

Feature Not Available

9.0(won by default)

7

QA

Feature Not Available

9.3(won by default)

7

Real-Time Monitoring

Not enough data

Not enough data

Transaction Monitoring

Not enough data

Not enough data

Reporting

Real-Time Dashboards

8.3

24

9.2(won by 0.9)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Compliance Reports

Feature Not Available

9.3(won by default)

7

Suspicious Activity

Feature Not Available

9.4(won by default)

8

Generative AI - Anti Money Laundering

Risk Scoring

Not enough data

Not enough data

Pattern Recognition

Not enough data

Not enough data

Optical Character Recognition

Not enough data

Not enough data

Agentic AI - Anti Money Laundering

Adaptive Learning

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Additional Functionality

Workflow Management

Not enough data

Not enough data

Biometrics

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Compliance Tracking

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Data Verification

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Investigation Management

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Audit Trail

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Behavioral Analytics

Not enough data

Not enough data

Authentication

Not enough data

Not enough data

Fraud Detection

Not enough data

Not enough data

API

Not enough data

Not enough data

Case Management

Not enough data

Not enough data

Identity Verification

Not enough data

Not enough data

Risk Management

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Risk Analysis

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Data Capture and Transfer

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

SARs

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Background Screening

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Onboarding

Not enough data

Not enough data

Digital Signature

Not enough data

Not enough data

Consent Management

Not enough data

Not enough data

Customer Data Management

Not enough data

Not enough data

For Financial Institutions

Not enough data

Not enough data

Video Conferencing

Not enough data

Not enough data

Blockchain Support

Not enough data

Not enough data

SDKs

Not enough data

Not enough data

Geolocation

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Scheduling

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Lifecycle Management

Not enough data

Not enough data

Address Validation

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Forms Management

Not enough data

Not enough data

Fraud Detection[Hide 47 FeaturesShow 47 Features](javascript:void(0);)

7.9

46

Not enough data

Detection

Bot Mitigation

7.5(won by default)

27

Not enough data

Alerts

7.8(won by default)

31

Not enough data

Payment Verification

Feature Not Available

Not enough data

Real-Time Monitoring

Feature Not Available

Not enough data

Analysis 

ID Analytics

8.7(won by default)

37

Not enough data

Intelligence Reporting

8.6(won by default)

35

Not enough data

Incident Reports

7.6(won by default)

36

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Administration

Blacklisting

7.3(won by default)

27

Not enough data

Fraud Markers

Feature Not Available

Not enough data

Transaction Scoring

Feature Not Available

Not enough data

Agentic AI - Fraud Detection

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Additional Functionality

Onboarding

Not enough data

Not enough data

Risk Management

Not enough data

Not enough data

Digital Signature

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Data Capture and Transfer

Not enough data

Not enough data

Consent Management

Not enough data

Not enough data

Customer Data Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

For Financial Institutions

Not enough data

Not enough data

Audit Trail

Not enough data

Not enough data

Video Conferencing

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

API

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Blockchain Support

Not enough data

Not enough data

SDKs

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Geolocation

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Scheduling

Not enough data

Not enough data

Authentication

Not enough data

Not enough data

Case Management

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Lifecycle Management

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Address Validation

Not enough data

Not enough data

Biometrics

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Forms Management

Not enough data

Not enough data

Biometric Authentication[Hide 73 FeaturesShow 73 Features](javascript:void(0);)

8.5

47

Not enough data

Integration

Mobile SDK

8.9(won by default)

36

Not enough data

Workforce Authentication

7.9(won by default)

32

Not enough data

Customer Authentication

8.6(won by default)

39

Not enough data

Uses Open Standards

Feature Not Available

Not enough data

Two-Factor Authentication

Not enough data

Not enough data

Multi-Factor Authentication

Not enough data

Not enough data

Out-of-Band Authentication

Not enough data

Not enough data

Mobile Authentication

Not enough data

Not enough data

Administration

Encryption

8.4(won by default)

32

Not enough data

Audit Trails

8.1(won by default)

34

Not enough data

Regulatory Compliance

9.1(won by default)

41

Not enough data

Additional Functionality

Credential Management

Not enough data

Not enough data

Active Directory Integration

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Remote Access/Control

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Audit Management

Not enough data

Not enough data

Social Sign On

Not enough data

Not enough data

Secure Login

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

API

Not enough data

Not enough data

Access Management

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Event Logs

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Policy Management

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Fraud Detection

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Member Accounts

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Data Verification

Not enough data

Not enough data

Biometrics

Not enough data

Not enough data

Multiple User Accounts

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Risk Alerts

Not enough data

Not enough data

Self Service Portal

Not enough data

Not enough data

Password Management

Not enough data

Not enough data

Background Identification

Not enough data

Not enough data

Face Clustering

Not enough data

Not enough data

Identity Verification

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Annotations

Not enough data

Not enough data

Intelligent Search

Not enough data

Not enough data

Third-Party Integration

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Machine Learning

Not enough data

Not enough data

Deepfake Detection

Not enough data

Not enough data

Privacy Options

Not enough data

Not enough data

Image Classification

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

Image Analysis

Not enough data

Not enough data

Face Detection

Not enough data

Not enough data

Motion Tracking

Not enough data

Not enough data

Pose Estimation

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Face Analysis

Not enough data

Not enough data

Data Retrieval

Not enough data

Not enough data

Deep Learning

Not enough data

Not enough data

Multi-Device Support

Not enough data

Not enough data

Identity Verification[Hide 69 FeaturesShow 69 Features](javascript:void(0);)

9.1

44

Not enough data

Identity Verification Functions - Identity Verification

Multi-Method Verification

9.8(won by default)

8

Not enough data

AI Document Check

7.4(won by default)

7

Not enough data

Biometric Face Match

9.8(won by default)

8

Not enough data

Integration Options

9.4(won by default)

11

Not enough data

Workflow Orchestration

8.5(won by default)

20

Not enough data

Data Verification

10.0(won by default)

5

Not enough data

Generative AI

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Age Verification

Not enough data

Not enough data

Multiple Authentication Methods

Not enough data

Not enough data

Third-Party Integration

Not enough data

Not enough data

Risk & Fraud Prevention - Identity Verification

Document Forensics

8.3(won by default)

5

Not enough data

Liveness Detection

Not enough data

Not enough data

AI Risk Scoring

Not enough data

Not enough data

Fraud Detection

Not enough data

Not enough data

Language Detection

Not enough data

Not enough data

Duplicate Detection

Not enough data

Not enough data

Compliance & Governance - Identity Verification

KYC Compliance

9.8(won by default)

8

Not enough data

Standards Compliance

Not enough data

Not enough data

AML/PEP Screening

Not enough data

Not enough data

Global Coverage

Not enough data

Not enough data

AML Compliance

Not enough data

Not enough data

Background Screening

Not enough data

Not enough data

Additional Functionality

User Onboarding

10.0(won by default)

8

Not enough data

Onboarding

10.0(won by default)

5

Not enough data

Workflow Management

7.2(won by default)

6

Not enough data

Workflow Automation

9.0(won by default)

5

Not enough data

Behavioral Analytics

Not enough data

Not enough data

Optical Character Recognition

Not enough data

Not enough data

Audit Trail

Not enough data

Not enough data

Records Management

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Biometrics

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Password Management

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Barcode Recognition

Not enough data

Not enough data

Video Conferencing

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Address Validation

Not enough data

Not enough data

ID Scanning

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Location Tracking

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Risk Management

Not enough data

Not enough data

Digital Signature

Not enough data

Not enough data

Data Capture and Transfer

Not enough data

Not enough data

Consent Management

Not enough data

Not enough data

Customer Data Management

Not enough data

Not enough data

For Financial Institutions

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Blockchain Support

Not enough data

Not enough data

SDKs

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Geolocation

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Scheduling

Not enough data

Not enough data

Authentication

Not enough data

Not enough data

Case Management

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Lifecycle Management

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Forms Management

Not enough data

Not enough data

E-commerce Fraud Protection[Hide 11 FeaturesShow 11 Features](javascript:void(0);)

8.0

16

Not enough data

Intelligence

ID Analytics

8.3(won by default)

15

Not enough data

Transaction Scoring

Feature Not Available

Not enough data

Risk Assessment

Feature Not Available

Not enough data

Intelligence Reporting

Feature Not Available

Not enough data

Detection

Fraud Detection

8.6(won by default)

15

Not enough data

Alerts

7.8(won by default)

15

Not enough data

Real-Time Monitoring

8.5(won by default)

13

Not enough data

Response

Device Tracking

7.5(won by default)

14

Not enough data

Fraud Markers

8.7(won by default)

15

Not enough data

Blacklisting

Feature Not Available

Not enough data

Bot Mitigation

Feature Not Available

Not enough data

Show 2 feature categories with incomplete data

Governance, Risk & Compliance[Hide 45 FeaturesShow 45 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Incident Management

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Evidence Management

Not enough data

Not enough data

Risk Alerts

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Risk Analysis

Not enough data

Not enough data

Sarbanes-Oxley Compliance

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Policy Management

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Audit Trail

Not enough data

Not enough data

Assessment Management

Not enough data

Not enough data

HIPAA Compliant

Not enough data

Not enough data

Operational Risk Management

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Enterprise Risk Management

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Configurable Workflow

Not enough data

Not enough data

Vendor Management

Not enough data

Not enough data

IT Risk Management

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Issue Management

Not enough data

Not enough data

Internal Controls Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Environmental Compliance

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Risk Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Risk Assessment

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Audit Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Governance

Not enough data

Not enough data

Corrective and Preventive Actions (CAPA)

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

FDA Compliance

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Identity Management[Hide 44 FeaturesShow 44 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Fraud Detection

Not enough data

Not enough data

PCI Compliance

Not enough data

Not enough data

Application Management

Not enough data

Not enough data

Audit Management

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

Privileged Account Management

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Two-Factor Authentication

Not enough data

Not enough data

Member Accounts

Not enough data

Not enough data

HIPAA Compliant

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Self-Service Access Request

Not enough data

Not enough data

User Provisioning

Not enough data

Not enough data

Audit Trail

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Active Directory Integration

Not enough data

Not enough data

Authentication

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Access Management

Not enough data

Not enough data

Secure Login

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Security Auditing

Not enough data

Not enough data

Policy Management

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

API

Not enough data

Not enough data

Unified Directory

Not enough data

Not enough data

Multi-Factor Authentication

Not enough data

Not enough data

Biometrics

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Credential Management

Not enough data

Not enough data

Event Logs

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Password Management

Not enough data

Not enough data

Access Certification

Not enough data

Not enough data

Self Service Portal

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Entrust IDV, formerly Onfido](https://images.g2crowd.com/uploads/product/hd_favicon/01bf77ebb8733c04abfea5b576340545/entrust-idv-formerly-onfido.svg "Entrust IDV, formerly Onfido")](https://www.g2.com/products/entrust-idv-formerly-onfido/reviews)

Entrust IDV, formerly Onfido

Small-Business(50 or fewer emp.)

20.8%

Mid-Market(51-1000 emp.)

61.0%

Enterprise(\> 1000 emp.)

18.2%

[![Persona](https://images.g2crowd.com/uploads/product/hd_favicon/b3c2cef93a51b75a86e22303d65ea4e9/persona-persona.svg "Persona")](https://www.g2.com/products/persona-persona/reviews)

Persona

Small-Business(50 or fewer emp.)

76.6%

Mid-Market(51-1000 emp.)

14.9%

Enterprise(\> 1000 emp.)

8.5%

Small-Business

(50 or fewer emp.)

20.8%

76.6%

Mid-Market

(51-1000 emp.)

61.0%

14.9%

Enterprise

(\> 1000 emp.)

18.2%

8.5%

Reviewers' Industry

[![Entrust IDV, formerly Onfido](https://images.g2crowd.com/uploads/product/hd_favicon/01bf77ebb8733c04abfea5b576340545/entrust-idv-formerly-onfido.svg "Entrust IDV, formerly Onfido")](https://www.g2.com/products/entrust-idv-formerly-onfido/reviews)
Entrust IDV, formerly Onfido

Financial Services

51.4%

Banking

11.6%

Gambling & Casinos

4.8%

Accounting

2.7%

Leisure, Travel & Tourism

2.7%

Other

26.7%

[![Persona](https://images.g2crowd.com/uploads/product/hd_favicon/b3c2cef93a51b75a86e22303d65ea4e9/persona-persona.svg "Persona")](https://www.g2.com/products/persona-persona/reviews)
Persona

Financial Services

17.8%

Computer Software

13.3%

Information Technology and Services

11.1%

Real Estate

6.7%

Outsourcing/Offshoring

6.7%

Other

44.4%

FAQs

## Entrust IDV, formerly Onfido vs Persona FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Entrust IDV, formerly Onfido vs Persona?

Entrust IDV, formerly Onfido, stands out for its higher G2 rating, larger review base, and a top-cited strength in workflow flexibility, while Persona is noted for its ease of use and startup-friendly approach.

| | [Entrust IDV, formerly Onfido](https://www.g2.com/products/entrust-idv-formerly-onfido/reviews) | [Persona](https://www.g2.com/products/persona-persona/reviews) |
| --- | --- | --- |
| G2 Rating (reviews) | 4.4/5 (129 reviews) | 4.3/5 (45 reviews) |
| Largest Segment | Mid-Market | Small-Business |
| Ease of Setup score | 8.5 | 8.4 |
| Quality of Support score | 8.4 | 8.8 |
| Top Reviewer-Cited Strength | Workflow flexibility and fast, accurate verification | Ease of use and startup-friendly pricing |

### How do the pricing models of Entrust IDV, formerly Onfido and Persona compare?

Persona is rated higher for price satisfaction, making it the stronger value according to G2 reviewers.

- **Entrust IDV, formerly Onfido:** Reviewers describe pricing as competitive for some features but note that certain features can be more expensive compared to similar solutions.
- **Persona:** Reviewers consistently highlight Persona's startup-friendly pricing, free KYC checks for startups, and straightforward, fair pricing as major advantages.
- **Switching reasons:** In recent reviews, startups cite Persona's free tier and transparent pricing as key reasons for choosing it over competitors.

### What are the best alternatives to Entrust IDV, formerly Onfido and Persona?

The top 3 alternatives to Entrust IDV, formerly Onfido and Persona are Sumsub, Veriff, and Shufti.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Entrust IDV, formerly Onfido](https://www.g2.com/products/entrust-idv-formerly-onfido/reviews) | 4.4/5 (129 reviews) | Mid-Market | Competitive for some features, higher for others | Workflow flexibility and fast, accurate verification |
| [Persona](https://www.g2.com/products/persona-persona/reviews) | 4.3/5 (45 reviews) | Small-Business | Startup-friendly, transparent pricing | Ease of use and startup-friendly pricing |
| [Sumsub](https://www.g2.com/products/sumsub/reviews) | 4.6/5 (125 reviews) | Small-Business | — | Comprehensive verification and high accuracy |
| [Veriff](https://www.g2.com/products/veriff/reviews) | 4.5/5 (61 reviews) | Mid-Market | — | Strong fraud detection and global coverage |
| [Shufti](https://www.g2.com/products/shufti/reviews) | 4.5/5 (152 reviews) | Small-Business | — | Fast onboarding and ease of use |

### Which Identity Verification features should I prioritize when comparing Entrust IDV, formerly Onfido and Persona?

Buyers should prioritize fraud detection, workflow flexibility, compliance features, ease of integration, and pricing transparency when comparing Entrust IDV, formerly Onfido and Persona.

- **Fraud Detection:** Entrust IDV, formerly Onfido has 4 all-time mentions for fraud prevention; Persona is cited for fraud prevention in recent reviews but with fewer all-time mentions.
- **Workflow Flexibility:** Entrust IDV, formerly Onfido is frequently praised for flexible workflow configuration (3 all-time mentions for flexibility); Persona is noted for customizable workflows in recent reviews.
- **Compliance Features:** Persona offers unique features such as Compliance Reports, E-filing, and Transaction Monitoring not listed for Entrust IDV, formerly Onfido.
- **Ease of Integration:** Both products are cited for easy integration, with Entrust IDV, formerly Onfido having 5 all-time mentions for easy integrations and Persona highlighted for straightforward API and documentation in recent reviews.
- **Pricing Transparency:** Persona is consistently praised for transparent, startup-friendly pricing in recent reviews; Entrust IDV, formerly Onfido receives mixed feedback on pricing competitiveness.

### What are the pros and cons of Entrust IDV, formerly Onfido vs Persona?

Entrust IDV, formerly Onfido's headline strength is workflow flexibility and verification efficiency, while Persona's is ease of use and startup-friendly pricing.

- **Entrust IDV, formerly Onfido strengths:** Workflow flexibility (3 all-time mentions), fast and accurate verification (5 all-time mentions), easy integrations (5 all-time mentions), strong fraud prevention (4 all-time mentions), and reliable customer support (4 all-time mentions).
- **Entrust IDV, formerly Onfido trade-offs:** Pricing for some features can be higher than competitors (4 all-time mentions), integration inconsistencies (3 all-time mentions), and occasional slow performance (3 all-time mentions).
- **Persona strengths:** Ease of use (2 all-time mentions), startup-friendly and transparent pricing (frequently cited in recent reviews), reliable verification, and responsive customer support (1 all-time mention).
- **Persona trade-offs:** Verification issues and data inaccuracy (2 all-time mentions), limited access to advanced features without upgrades, and some reviewers cite inefficient verification processes.

### Is Entrust IDV, formerly Onfido or Persona better for small businesses?

Persona is the better fit for small businesses, with the largest reviewer segment and strong startup-focused sentiment.

- **Entrust IDV, formerly Onfido:** Largest segment is Mid-Market; reviewers highlight flexibility and reliability but note higher pricing for some features.
- **Persona:** Largest segment is Small-Business; reviewers consistently praise its startup-friendly pricing, free KYC checks, and ease of use for small teams.

### Which Identity Verification platform has better integrations?

Entrust IDV, formerly Onfido and Persona are both favorably reviewed for integrations, with no clear winner based on reviewer sentiment.

- **Entrust IDV, formerly Onfido:** Reviewers highlight easy integration with existing systems and flexible API toolkits, with 5 all-time mentions for easy integrations.
- **Persona:** Reviewers cite straightforward API integration, clear documentation, and ease of embedding into custom solutions, with recent reviews emphasizing rapid implementation.

### How do Entrust IDV, formerly Onfido and Persona compare on customer support?

Persona scores higher on Quality of Support, with a 0.4-point advantage over Entrust IDV, formerly Onfido (8.8 vs 8.4).

- **Entrust IDV, formerly Onfido:** Reviewers describe customer support as responsive and knowledgeable, with 4 all-time mentions, but note occasional delays in technical support and reporting.
- **Persona:** Reviewers consistently praise Persona's support team for being warm, supportive, and highly responsive, with 1 all-time mention and frequent positive sentiment in recent reviews.

### Which is easier to implement, Entrust IDV, formerly Onfido or Persona?

Entrust IDV, formerly Onfido and Persona score within a tenth of a point on Ease of Setup (8.5 vs 8.4), indicating near-parity for implementation.

- **Entrust IDV, formerly Onfido:** Reviewers describe setup as intuitive and quick, with multiple mentions of easy onboarding and flexible workflow configuration.
- **Persona:** Reviewers highlight straightforward implementation, clear documentation, and rapid integration, especially for startups and small teams.

### Which product has better Fraud Detection?

Entrust IDV, formerly Onfido is more frequently cited for fraud detection, with higher all-time mention counts and reviewer emphasis on fraud prevention capabilities.

- **Entrust IDV, formerly Onfido:** 4 all-time mentions for fraud prevention, frequent reviewer praise for accurate document authentication, biometric verification, and liveness detection.
- **Persona:** Reviewers note fraud prevention and risk review automation, but with fewer all-time mentions and less emphasis on fraud detection as a core differentiator.

Alternatives

**Entrust IDV, formerly Onfido Alternatives**

 ![Sumsub](https://images.g2crowd.com/uploads/product/hd_favicon/5a8a9e32d3481e1a421845961b6445f9/sumsub.svg "Sumsub")

[
Sumsub
](/products/sumsub/reviews)

 ![Veriff](https://images.g2crowd.com/uploads/product/hd_favicon/7139720307f799e835a462df0c45be7d/veriff.svg "Veriff")

[
Veriff
](/products/veriff/reviews)

 ![Shufti](https://images.g2crowd.com/uploads/product/hd_favicon/adedf98166ab4af61cbb05c3a1cf0705/shufti.svg "Shufti")

[
Shufti
](/products/shufti/reviews)

 ![iDenfy](https://images.g2crowd.com/uploads/product/hd_favicon/9d7e038bdbe873d238a616d26550ea8e/idenfy.svg "iDenfy")

[
iDenfy
](/products/idenfy/reviews)

**Persona Alternatives**

 ![Sumsub](https://images.g2crowd.com/uploads/product/hd_favicon/5a8a9e32d3481e1a421845961b6445f9/sumsub.svg "Sumsub")

[
Sumsub
](/products/sumsub/reviews)

 ![Jumio](https://images.g2crowd.com/uploads/product/hd_favicon/e96ce58e24fef3a704a25dbfab9aed14/jumio.svg "Jumio")

[
Jumio
](/products/jumio/reviews)

 ![Incode](https://images.g2crowd.com/uploads/product/hd_favicon/ea8ad0d1ddb1fe914878b091814f421e/incode-technologies-incode.svg "Incode")

[
Incode
](/products/incode-technologies-incode/reviews)

 ![RiskOS](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_183656ad1cf33cf247980538211f9e55/riskos.png "RiskOS")

[
Socure
](/products/riskos/reviews)