# Ensighten Manage vs Google Tag Manager Comparison | | Ensighten Manage | Google Tag Manager | |---|---|---| | **Star Rating** | 3.9 out of 5 | 4.6 out of 5 | | **Total Reviews** | 11 | 437 | | **Largest Market Segment** | Enterprise (80.0% of reviews) | Small-Business (54.1% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### Ensighten Manage **Not enough data** ### Google Tag Manager Pros: - Ease of Use (5 reviews) - Easy Integrations (3 reviews) Cons: - Complexity (1 reviews) - Event Management (1 reviews) --- ## Ratings Comparison | Rating | Ensighten Manage | Google Tag Manager | |---|---|---| | **Meets Requirements** | 6.9 (8 reviews) | 9.2 (354 reviews) | | **Ease of Use** | 6.9 (8 reviews) | 8.0 (355 reviews) | | **Ease of Setup** | Not enough data | 7.9 (215 reviews) | | **Ease of Admin** | Not enough data | 8.3 (193 reviews) | | **Quality of Support** | 8.1 (7 reviews) | 7.1 (291 reviews) | | **Has the product been a good partner in doing business?** | Not enough data | 8.1 (168 reviews) | | **Product Direction (% positive)** | 5.6 (8 reviews) | 8.8 (342 reviews) | --- ## Pricing ### Ensighten Manage #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Google Tag Manager #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **Ensighten Manage** | N/A | N/A | | **Google Tag Manager** | 8.7/10 | 285 | #### Metrics | Feature | Ensighten Manage | Google Tag Manager | |---|---|---| | **Sessions - Digital Analytics** | Not enough data | 9.0 (219 reviews) | | **Engagement** | Not enough data | 8.9 (214 reviews) | | **Entry and Exit Pages** | Not enough data | 8.8 (207 reviews) | | **Standard Event Tracking** | Not enough data | 9.2 (244 reviews) | | **Custom Event Tracking** | Not enough data | 9.1 (250 reviews) | | **Retention** | Not enough data | 8.4 (187 reviews) | | **Return** | Not enough data | 8.3 (184 reviews) | | **Conversions** | Not enough data | 9.1 (236 reviews) | | **Funnels** | Not enough data | 8.6 (190 reviews) | #### Reporting | Feature | Ensighten Manage | Google Tag Manager | |---|---|---| | **Real-Time Reporting** | Not enough data | Feature Not Available | | **Trending** | Not enough data | 8.4 (169 reviews) | | **Retroactive Reporting** | Not enough data | 8.1 (160 reviews) | | **Segmentation** | Not enough data | Feature Not Available | | **Mobile Reporting** | Not enough data | Feature Not Available | | **Unification Across Devices** | Not enough data | 8.6 (173 reviews) | | **Custom Reports and Dashboards** | Not enough data | Feature Not Available | #### Other | Feature | Ensighten Manage | Google Tag Manager | |---|---|---| | **User Data** | Not enough data | 8.6 (189 reviews) | | **Site Search Reporting** | Not enough data | 8.5 (171 reviews) | | **Load Time Monitoring** | Not enough data | 8.3 (169 reviews) | | **Campaign Tracking** | Not enough data | 9.0 (203 reviews) | | **E-Commerce** | Not enough data | 8.8 (162 reviews) | | **Promotional Messages** | Not enough data | 8.0 (126 reviews) | | **Administration Alerts** | Not enough data | 8.2 (153 reviews) | #### Agentic AI - Digital Analytics | Feature | Ensighten Manage | Google Tag Manager | |---|---|---| | **Autonomous Task Execution** | Not enough data | 5.7 (5 reviews) | | **Cross-system Integration** | Not enough data | 6.7 (5 reviews) | | **Proactive Assistance** | Not enough data | 7.0 (5 reviews) | | **Decision Making** | Not enough data | 7.7 (5 reviews) | #### Administration | Feature | Ensighten Manage | Google Tag Manager | |---|---|---| | **API / Integrations** | Not enough data | 8.8 (161 reviews) | | **QA Testing** | Not enough data | 8.7 (177 reviews) | | **Performance and Reliability** | Not enough data | 9.0 (219 reviews) | | **User, Role, and Access Management** | Not enough data | 9.1 (229 reviews) | --- ## Categories **Shared Categories (1):** [Tag Management Systems](https://www.g2.com/categories/tag-management-systems) **Unique to Google Tag Manager (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) --- ## Reviewer Demographics ### By Company Size | Segment | Ensighten Manage | Google Tag Manager | |---|---|---| | **Small-Business** | 10.0% | 54.1% | | **Mid-Market** | 10.0% | 35.4% | | **Enterprise** | 80.0% | 10.5% | ### By Industry #### Ensighten Manage - **Telecommunications:** 20.0% - **Marketing and Advertising:** 20.0% - **Computer Software:** 20.0% - **Wholesale:** 10.0% - **Retail:** 10.0% - **Information Technology and Services:** 10.0% - **Consumer Electronics:** 10.0% #### Google Tag Manager - **Marketing and Advertising:** 33.5% - **Computer Software:** 8.9% - **Information Technology and Services:** 8.4% - **Internet:** 5.8% - **Financial Services:** 3.4% - **Retail:** 3.1% - **Health, Wellness and Fitness:** 2.2% - **Consumer Goods:** 1.7% - **Apparel & Fashion:** 1.4% - **Automotive:** 1.4% - **Other:** 30.1% --- ## Alternatives ### Alternatives to Ensighten Manage - [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews) - [ObservePoint](https://www.g2.com/products/observepoint/reviews) — 4.5/5 stars (77 reviews) - [Piwik PRO](https://www.g2.com/products/piwik-pro/reviews) — 4.5/5 stars (49 reviews) - [Yottaa](https://www.g2.com/products/yottaa/reviews) — 4.6/5 stars (55 reviews) - [Signal](https://www.g2.com/products/transunion-signal/reviews) — 4.2/5 stars (16 reviews) - [CustomerLabs 1PD Ops Platform](https://www.g2.com/products/customerlabs-1pd-ops-platform/reviews) — 4.8/5 stars (29 reviews) - [MetaRouter](https://www.g2.com/products/metarouter/reviews) — 4.7/5 stars (25 reviews) - [Tag Inspector](https://www.g2.com/products/tag-inspector/reviews) — 4.3/5 stars (10 reviews) - [Blue Triangle](https://www.g2.com/products/blue-triangle/reviews) — 4.7/5 stars (15 reviews) ### Alternatives to Google Tag Manager - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2873 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1289 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1214 reviews) - [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews) - [Piwik PRO](https://www.g2.com/products/piwik-pro/reviews) — 4.5/5 stars (49 reviews) - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1762 reviews) - [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews) - [Siteimprove](https://www.g2.com/products/siteimprove/reviews) — 4.6/5 stars (432 reviews) - [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews) --- ## Top Discussions ### Ensighten Manage No discussions available for this product. ### Google Tag Manager - Title: [What is the difference between Google Analytics and Google Tag Manager?](https://www.g2.com/discussions/what-is-the-difference-between-google-analytics-and-google-tag-manager) — 3 comments > **Top comment:** "Google analytics we can check the performance of website like number of users visiting our website , bounce rate, conversions, sessions, etc. In Google tag..." - Title: [How does Google Tag Manager integrate with Google Analytics?](https://www.g2.com/discussions/how-does-google-tag-manager-integrate-with-google-analytics) — 1 comment > **Top comment:** "Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ensighten-manage-vs-google-tag-manager)