# SocialToaster vs Sprout Social Employee Advocacy Comparison - What are their main differences? 

At a Glance

Star Rating

**SocialToaster** [

3.9/5(20)

](https://www.g2.com/products/socialtoaster/reviews#reviews)

**Sprout Social Employee Advocacy** [

4.4/5(62)

](https://www.g2.com/products/sprout-social-employee-advocacy/reviews#reviews)

Market Segments

**SocialToaster**
Enterprise (42.1% of reviews)

**Sprout Social Employee Advocacy**
Mid-Market (62.9% of reviews)

Pros & Cons

**SocialToaster**
Not enough data

**Sprout Social Employee Advocacy**
[
Analytics (2)
](https://www.g2.com/products/sprout-social-employee-advocacy/reviews?filters%5Bsentiment_snippet%5D=1781690&qs=pros-and-cons#reviews)[
Ease of Use (2)
](https://www.g2.com/products/sprout-social-employee-advocacy/reviews?filters%5Bsentiment_snippet%5D=1781287&qs=pros-and-cons#reviews)[
Connection Issues (1)
](https://www.g2.com/products/sprout-social-employee-advocacy/reviews?filters%5Bsentiment_snippet%5D=1781791&qs=pros-and-cons#reviews)[
Content Management Issues (1)
](https://www.g2.com/products/sprout-social-employee-advocacy/reviews?filters%5Bsentiment_snippet%5D=1781823&qs=pros-and-cons#reviews)

Entry-Level Pricing

**SocialToaster**
 **$350.00** Per Month

**Sprout Social Employee Advocacy**
No pricing available

## SocialToaster vs Sprout Social Employee Advocacy

When assessing the two solutions, reviewers found Sprout Social Employee Advocacy easier to use, set up, and administer. Reviewers also preferred doing business with Sprout Social Employee Advocacy overall.

- Reviewers felt that Sprout Social Employee Advocacy meets the needs of their business better than SocialToaster.
- When comparing quality of ongoing product support, reviewers felt that Sprout Social Employee Advocacy is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Sprout Social Employee Advocacy over SocialToaster.

Pricing

Entry-Level Pricing

**SocialToaster**

SocialToaster

Bronze

$350.00

Per Month

Are you ready to take control of your Superfans and enlist their help in generating awareness and engagement with your brand and content? Most small businesses and organizations fit into our Bronze pricing level, which includes:

- Up to 200 program users
- Up to 3 program administrators
- Patented streamlined sharing process

[Browse all 4 pricing plans](/products/socialtoaster/pricing)

**Sprout Social Employee Advocacy**

Sprout Social Employee Advocacy
No pricing available

Free Trial

**SocialToaster**

SocialToaster
No trial information available

**Sprout Social Employee Advocacy**

Sprout Social Employee Advocacy

Free Trial is available

Ratings

Meets Requirements

8.1

18

8.6

56

Ease of Use

8.6

19

9.0

56

Ease of Setup

8.1

12

9.5

30

Ease of Admin

7.9

12

9.3

30

Quality of Support

8.9

17

9.3

47

Has the product been a good partner in doing business?

8.5

12

9.4

30

Product Direction (% positive)

8.1

18

8.7

53

Features by Category

Employee Advocacy[Hide 32 FeaturesShow 32 Features](javascript:void(0);)

Not enough data

7.1

10

Content Sharing

Social sharing

Not enough data

8.2(won by default)

10

|

Verified

Content scheduling

Not enough data

8.7(won by default)

9

|

Verified

Content optimization

Not enough data

7.1(won by default)

8

|

Verified

Content templates

Not enough data

6.5(won by default)

8

|

Verified

AI Content Generation

Not enough data

Not enough data

Content Settings

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Content Dashboard

Company news

Not enough data

8.0(won by default)

10

|

Verified

Coworker content

Not enough data

5.0(won by default)

7

|

Verified

Brand content sharing

Not enough data

6.5(won by default)

10

|

Verified

Analytics

Engagement tracking

Not enough data

7.8(won by default)

10

|

Verified

KPI Tracking

Not enough data

Feature Not Available

Trends

Not enough data

6.7(won by default)

9

|

Verified

Gamification

Not enough data

4.7(won by default)

6

|

Verified

Employee Engagement

Not enough data

Not enough data

Platform

Integrations

Not enough data

6.9(won by default)

9

|

Verified

Mobile

Not enough data

8.6(won by default)

7

|

Verified

Adoption Insight

Not enough data

Feature Not Available

Auto-translation & multiple language management

Feature Not Available

Feature Not Available

Communication Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Badge Management

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Agentic AI - Employee Advocacy

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Additional Functionality

Reporting/Analytics

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Employee Database

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Talent Management[Hide 15 FeaturesShow 15 Features](javascript:void(0);)

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

Not enough data

AI Text Summarization

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Additional Functionality

Onboarding

Not enough data

Not enough data

Individual Development Plans

Not enough data

Not enough data

Career Development

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Employee Profiles

Not enough data

Not enough data

Employee Engagement

Not enough data

Not enough data

Learning & Development

Not enough data

Not enough data

API

Not enough data

Not enough data

Customer Advocacy[Hide 93 FeaturesShow 93 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Customer Advocacy

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Additional Functionality

AI Copilot

Not enough data

Not enough data

Email Alerts

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

API

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Pre-Approved Content Library

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Customer Advocacy

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Employee Advocacy

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Email Distribution

Not enough data

Not enough data

Nonprofit Advocacy

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Gamification

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Discount Management

Not enough data

Not enough data

Customer Engagement

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Incentive Management

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Customer Accounts

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Community Management

Not enough data

Not enough data

Rewards Management

Not enough data

Not enough data

Gift Card Management

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

Social Engagement

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Loyalty Program

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Rewards Program

Not enough data

Not enough data

Advocate Management

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Referral Tracking

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Promotions Management

Not enough data

Not enough data

Pipeline Management

Not enough data

Not enough data

Reference Request Automation

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Nomination Tracking

Not enough data

Not enough data

Task Scheduling

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Reference Usage Tracking

Not enough data

Not enough data

Audio References

Not enough data

Not enough data

For Sales/Marketing

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Configurable Workflow

Not enough data

Not enough data

Video References

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Program Notices

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Customer Activity Tracking

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Referral Templates

Not enough data

Not enough data

For Customer Referrals

Not enough data

Not enough data

For Employee Referrals

Not enough data

Not enough data

Lead Engagement

Not enough data

Not enough data

Fraud Detection

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Brand Advocacy[Hide 11 FeaturesShow 11 Features](javascript:void(0);)

Not enough data

Not enough data

Discovery

Referral Program

Not enough data

Not enough data

Incentives

Not enough data

Not enough data

3rd-Party Trends

Not enough data

Not enough data

Insight

Monitoring

Not enough data

Not enough data

Adoption Insight

Not enough data

Not enough data

Engagement Analysis

Not enough data

Not enough data

Mobile

Mobile Optimization

Not enough data

Not enough data

Platform

Multichannel Sharing

Not enough data

Not enough data

Forum

Not enough data

Not enough data

Integration

Not enough data

Not enough data

Content Distribution

Not enough data

Not enough data

Employee Engagement[Hide 107 FeaturesShow 107 Features](javascript:void(0);)

Not enough data

7.3

14

Platform Basics

Performance Benchmarking

Not enough data

7.1(won by default)

7

Reporting & Dashboards

Not enough data

8.9(won by default)

9

Interoperability

Not enough data

7.5(won by default)

6

Platform Content

Employee Pulse Surveys

Not enough data

5.8(won by default)

6

Survey Customization

Not enough data

5.3(won by default)

5

Goal and Challenge Creation

Not enough data

7.0(won by default)

5

Science-based templates

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Platform Additional Functionality

Employee Segmenting

Not enough data

6.4(won by default)

6

Goal and Challenge Creation

Not enough data

7.0(won by default)

5

Peer Recognition

Not enough data

7.5(won by default)

8

Social Feedback Portal

Not enough data

7.7(won by default)

8

Employee Portal

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Peer-to-Peer Recognition

Not enough data

Not enough data

Additional Functionality

Real-Time Reporting

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Rewards Program

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Learning & Development

Not enough data

Not enough data

Social Engagement

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Customizable Questions

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Employee Profiles

Not enough data

Not enough data

Question Library

Not enough data

Not enough data

Gamification

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Scoring

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Offboarding

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Employee Onboarding

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Employee Database

Not enough data

Not enough data

Platform

Customization 

Not enough data

Not enough data

Integration APIs

Not enough data

7.2(won by default)

6

Internationalization

Not enough data

Not enough data

User, Role, and Access Management

Not enough data

7.3(won by default)

5

Activity Dashboard

Not enough data

7.8(won by default)

6

Activity Dashboard

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Training Management

Not enough data

Not enough data

Goal Management

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

Action Management

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Benefits Dashboard

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Recruitment Management

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Training Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Employee Management

Not enough data

Not enough data

Orientation Workflow Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

HR Management

Not enough data

Not enough data

Help Desk Management

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Payroll Management

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Job Description Management

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Assessment Management

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Third-Party Integration

Not enough data

Not enough data

Initiative Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Community Management

Not enough data

Not enough data

Employee Referral Management

Not enough data

Not enough data

Candidate Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Advertising Management

Not enough data

Not enough data

Application Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Job Management

Not enough data

Not enough data

Discount Management

Not enough data

Not enough data

Pipeline Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Job Management

Not enough data

Not enough data

Data Storage Management

Not enough data

Not enough data

Compensation Management

Not enough data

Not enough data

Employee Management

Not enough data

Not enough data

Job Application Management

Not enough data

Not enough data

HR Management

Not enough data

Not enough data

Competency Management

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Job Description Management

Not enough data

Not enough data

Evaluation Management

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Reviews

Reviewers' Company Size

[![SocialToaster](https://images.g2crowd.com/uploads/product/hd_favicon/6dae6718eb7f9507932ebe9e60bb0a70/socialtoaster.svg "SocialToaster")](https://www.g2.com/products/socialtoaster/reviews)

SocialToaster

Small-Business(50 or fewer emp.)

36.8%

Mid-Market(51-1000 emp.)

21.1%

Enterprise(\> 1000 emp.)

42.1%

[![Sprout Social Employee Advocacy](https://images.g2crowd.com/uploads/product/hd_favicon/10e9be5b52eeee3d2f2c7f2cf7fc5dad/sprout-social-employee-advocacy.svg "Sprout Social Employee Advocacy")](https://www.g2.com/products/sprout-social-employee-advocacy/reviews)

Sprout Social Employee Advocacy

Small-Business(50 or fewer emp.)

12.9%

Mid-Market(51-1000 emp.)

62.9%

Enterprise(\> 1000 emp.)

24.2%

Small-Business

(50 or fewer emp.)

36.8%

12.9%

Mid-Market

(51-1000 emp.)

21.1%

62.9%

Enterprise

(\> 1000 emp.)

42.1%

24.2%

Reviewers' Industry

[![SocialToaster](https://images.g2crowd.com/uploads/product/hd_favicon/6dae6718eb7f9507932ebe9e60bb0a70/socialtoaster.svg "SocialToaster")](https://www.g2.com/products/socialtoaster/reviews)
SocialToaster

Marketing and Advertising

30.0%

Higher Education

20.0%

Public Relations and Communications

10.0%

Internet

10.0%

Food Production

10.0%

Other

20.0%

[![Sprout Social Employee Advocacy](https://images.g2crowd.com/uploads/product/hd_favicon/10e9be5b52eeee3d2f2c7f2cf7fc5dad/sprout-social-employee-advocacy.svg "Sprout Social Employee Advocacy")](https://www.g2.com/products/sprout-social-employee-advocacy/reviews)
Sprout Social Employee Advocacy

Computer Software

25.8%

Marketing and Advertising

17.7%

Information Technology and Services

9.7%

Computer & Network Security

6.5%

Hospital & Health Care

4.8%

Other

35.5%

Alternatives

**SocialToaster Alternatives**

 ![Influitive](https://images.g2crowd.com/uploads/product/hd_favicon/d7f219a5dd1d2865c5e213dda903f704/jigsaw-interactive-influitive.svg "Influitive")

[
Influitive
](/products/jigsaw-interactive-influitive/reviews)

 ![PostBeyond by Influitive](https://images.g2crowd.com/uploads/product/hd_favicon/07ab02a03e6a8dcaa56dff151aa38850/postbeyond-by-influitive.svg "PostBeyond by Influitive")

[
PostBeyond by Influitive
](/products/postbeyond-by-influitive/reviews)

 ![GaggleAMP](https://images.g2crowd.com/uploads/product/hd_favicon/1519743250/gaggleamp.svg "GaggleAMP")

[
GaggleAMP
](/products/gaggleamp/reviews)

 ![Sociabble](https://images.g2crowd.com/uploads/product/hd_favicon/348013afb378ce825f99a22716542080/sociabble.svg "Sociabble")

[
Sociabble
](/products/sociabble/reviews)

**Sprout Social Employee Advocacy Alternatives**

 ![GaggleAMP](https://images.g2crowd.com/uploads/product/hd_favicon/1519743250/gaggleamp.svg "GaggleAMP")

[
GaggleAMP
](/products/gaggleamp/reviews)

 ![EveryoneSocial](https://images.g2crowd.com/uploads/product/hd_favicon/cf127622ba343f05d64e9da5217bd70f/everyonesocial.svg "EveryoneSocial")

[
EveryoneSocial
](/products/everyonesocial/reviews)

 ![Sociabble](https://images.g2crowd.com/uploads/product/hd_favicon/348013afb378ce825f99a22716542080/sociabble.svg "Sociabble")

[
Sociabble
](/products/sociabble/reviews)

 ![Haiilo](https://images.g2crowd.com/uploads/product/hd_favicon/014da4d675794f3206ea64ce00558d75/haiilo-haiilo.svg "Haiilo")

[
Haiilo
](/products/haiilo-haiilo/reviews)

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