# Emotive, Braze vs Act-On Comparison

| | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 208 | 1,681 | 1,069 | 
| **Largest Market Segment** | Small-Business (92.7% of reviews) | Mid-Market (55.8% of reviews) | Mid-Market (50.1% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us | Starting at $900.00 Per Month | 

---
## Top Pros & Cons

### Emotive

Pros:
- Affordable (2 reviews)
- Business Enhancement (2 reviews)

Cons:
- Expensive (1 reviews)
- Limited Features (1 reviews)

### Braze

Pros:
- Ease of Use (385 reviews)
- Intuitive (189 reviews)

Cons:
- Learning Curve (159 reviews)
- Missing Features (149 reviews)

### Act-On

Pros:
- Ease of Use (25 reviews)
- Customer Support (17 reviews)

Cons:
- Missing Features (12 reviews)
- Learning Curve (8 reviews)

---
## Ratings Comparison
| Rating | Emotive | Braze | Act-On | 
|---|---|---|---|
  | **Meets Requirements** | 8.9 (151 reviews) | 8.5 (1001 reviews) | 8.2 (897 reviews) | 
  | **Ease of Use** | 9.0 (151 reviews) | 8.3 (1264 reviews) | 8.0 (904 reviews) | 
  | **Ease of Setup** | 9.1 (87 reviews) | 7.6 (738 reviews) | 7.7 (514 reviews) | 
  | **Ease of Admin** | 9.1 (71 reviews) | 8.5 (363 reviews) | 8.2 (519 reviews) | 
  | **Quality of Support** | 9.1 (151 reviews) | 8.5 (948 reviews) | 8.7 (863 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (72 reviews) | 8.9 (371 reviews) | 8.6 (499 reviews) | 
  | **Product Direction (% positive)** | 9.2 (128 reviews) | 9.2 (955 reviews) | 8.1 (886 reviews) | 

---
## Pricing

### Emotive

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Braze

#### Entry-Level Pricing

Plan: Braze Go

Price: Contact Us

Description: For early-stage growth teams looking to activate customer data and launch personalized cross-channel messaging.

Key Features:
- Core Braze features &  functionality

[Browse all 4 editions](https://www.g2.com/products/braze/pricing)

#### Free Trial

Yes

### Act-On

#### Entry-Level Pricing

Plan: Professional

Price: Starting at $900.00 Per Month

Description: Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required. 

Key Features:
- Automated engagement programs 
- Track website and landing page visitors 
- Score visitors, prospects and customers 

[Browse all 2 editions](https://www.g2.com/products/act-on/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Emotive** | N/A | N/A |
| **Braze** | 7.6/10 | 675 |
| **Act-On** | 7.7/10 | 763 |

#### Email Marketing

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Building and Personalizing Emails** | Not enough data | 8.8 (574 reviews) | 8.4 (709 reviews) ✓ Verified | 
| **Sending Outbound Emails** | Not enough data | 8.8 (541 reviews) | 8.8 (697 reviews) ✓ Verified | 
| **Manage Email Deliverability** | Not enough data | 8.4 (543 reviews) | 8.3 (692 reviews) ✓ Verified | 
| **Automated Email Responses** | Not enough data | 8.4 (450 reviews) | 8.5 (616 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Landing Pages and Forms** | Not enough data | 6.9 (356 reviews) | 7.9 (641 reviews) ✓ Verified | 
| **Dynamic Content** | Not enough data | 8.4 (486 reviews) | 7.8 (540 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | 8.7 (525 reviews) | 7.9 (518 reviews) ✓ Verified | 
| **Mobile Optimized** | Not enough data | 8.4 (492 reviews) | 7.9 (603 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | Not enough data | 7.2 (371 reviews) | 7.8 (519 reviews) ✓ Verified | 

#### Lead Management

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Marketing Lead Database** | Not enough data | 7.5 (392 reviews) | 8.1 (580 reviews) ✓ Verified | 
| **Data Quality Management** | Not enough data | 7.5 (397 reviews) | 8.0 (560 reviews) ✓ Verified | 
| **Segmentation** | Not enough data | 8.6 (542 reviews) | 8.4 (626 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | Not enough data | 6.8 (324 reviews) | 8.2 (591 reviews) ✓ Verified | 
| **Lead Nurturing** | Not enough data | 7.4 (353 reviews) | 8.2 (575 reviews) ✓ Verified | 
| **Online Behavior Tracking** | Not enough data | 7.5 (381 reviews) | 8.1 (572 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | Not enough data | Feature Not Available | 8.0 (515 reviews) ✓ Verified | 
| **CRM Lead Integration** | Not enough data | 7.8 (384 reviews) | 8.0 (535 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Program Management** | Not enough data | Feature Not Available | 8.1 (507 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | Not enough data | Feature Not Available | 7.9 (429 reviews) ✓ Verified | 
| **Calendaring** | Not enough data | Feature Not Available | 7.4 (336 reviews) ✓ Verified | 
| **Budgeting** | Not enough data | Feature Not Available | 7.3 (79 reviews) | 

#### Social

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Social Listening** | Not enough data | Feature Not Available | 6.9 (306 reviews) ✓ Verified | 
| **Social Sharing** | Not enough data | 6.7 (326 reviews) | 7.1 (373 reviews) ✓ Verified | 
| **Social Campaigns** | Not enough data | Feature Not Available | 7.0 (317 reviews) ✓ Verified | 
| **Social Media Engagement** | Not enough data | Feature Not Available | 7.6 (97 reviews) ✓ Verified | 
| **Social Media Advertising** | Not enough data | 6.6 (328 reviews) | 6.8 (233 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Basic Reporting** | Not enough data | 7.7 (537 reviews) | 7.9 (649 reviews) ✓ Verified | 
| **Web Analytics** | Not enough data | Feature Not Available | 7.7 (576 reviews) ✓ Verified | 
| **ROI Analytics** | Not enough data | Feature Not Available | 7.1 (411 reviews) ✓ Verified | 
| **Revenue Analytics** | Not enough data | 6.6 (399 reviews) | 6.9 (355 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | Not enough data | Feature Not Available | 7.3 (389 reviews) ✓ Verified | 

#### Platform

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Customization ** | Not enough data | 8.3 (458 reviews) | 7.6 (377 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | Feature Not Available | 7.8 (338 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.6 (448 reviews) | 8.3 (398 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 7.7 (351 reviews) | 7.8 (206 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | 7.7 (402 reviews) | 7.1 (204 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.5 (439 reviews) | 8.3 (392 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | Feature Not Available | 7.7 (259 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.5 (39 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 6.6 (37 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 6.8 (38 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 6.5 (37 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 6.4 (37 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 6.4 (36 reviews) | Not enough data | 

#### Integration

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Data Import & Export Tools** | Not enough data | 7.9 (456 reviews) | 8.2 (395 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.1 (439 reviews) | 7.8 (308 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 7.9 (395 reviews) | 7.4 (282 reviews) ✓ Verified | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Emotive** | N/A | N/A |
| **Braze** | N/A | N/A |
| **Act-On** | 7.5/10 | 40 |

#### Administration

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Template Creation** | Not enough data | Not enough data | 8.0 (37 reviews) | 
| **Preset Template Availability** | Not enough data | Not enough data | 7.3 (36 reviews) | 
| **Custom Unsubscribe** | Not enough data | Not enough data | 8.0 (36 reviews) | 
| **Email Segmentation** | Not enough data | Not enough data | 8.3 (36 reviews) | 
| **Detailed Server Logs** | Not enough data | Not enough data | 6.7 (26 reviews) | 
| **Notifications** | Not enough data | Not enough data | 7.6 (30 reviews) | 

#### Integrations

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Webhooks** | Not enough data | Not enough data | 7.1 (26 reviews) | 
| **Event Tracking API** | Not enough data | Not enough data | 7.2 (24 reviews) | 
| **Mail Send API** | Not enough data | Not enough data | 7.1 (25 reviews) | 
| **Spam Filter Testing** | Not enough data | Not enough data | 7.8 (31 reviews) | 

#### Platform

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Custom Tracking Domain** | Not enough data | Not enough data | 7.6 (26 reviews) | 
| **Multiple Domains** | Not enough data | Not enough data | 7.3 (25 reviews) | 
| **Dedicated IP** | Not enough data | Not enough data | 7.6 (28 reviews) | 
| **Documentation** | Not enough data | Not enough data | 7.4 (28 reviews) | 
| **Sender Reputation Management** | Not enough data | Not enough data | 7.6 (27 reviews) | 
| **Tracking & Reporting** | Not enough data | Not enough data | 7.9 (36 reviews) | 
| **Enterprise Scalability** | Not enough data | Not enough data | 7.4 (29 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 7.8 (37 reviews) | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Emotive** | N/A | N/A |
| **Braze** | N/A | N/A |
| **Act-On** | N/A | N/A |

#### Lead Generation

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Emotive** | N/A | N/A |
| **Braze** | 8.1/10 | 569 |
| **Act-On** | N/A | N/A |

#### Campaigns

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Customize** | Not enough data | 8.6 (450 reviews) | Not enough data | 
| **Scheduling** | Not enough data | 9.0 (487 reviews) | Not enough data | 
| **Retarget** | Not enough data | 8.6 (444 reviews) | Not enough data | 
| **Segmentation** | Not enough data | 8.8 (497 reviews) | Not enough data | 
| **Triggered Notifications** | Not enough data | 8.9 (471 reviews) | Not enough data | 

#### Analytics

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Campaign Performance** | Not enough data | 8.2 (496 reviews) | Not enough data | 
| **Audience Insights** | Not enough data | 7.7 (454 reviews) | Not enough data | 

#### Optimization

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **A/B Testing** | Not enough data | 8.7 (476 reviews) | Not enough data | 
| **Personalization** | Not enough data | 8.8 (492 reviews) | Not enough data | 
| **Rich Notifications** | Not enough data | 8.3 (393 reviews) | Not enough data | 
| **Integrations** | Not enough data | 8.1 (399 reviews) | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (41 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 6.6 (41 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 6.4 (40 reviews) | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Emotive** | N/A | N/A |
| **Braze** | 7.7/10 | 228 |
| **Act-On** | N/A | N/A |

#### Segmentation

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **A/B Testing** | Not enough data | 8.8 (214 reviews) | Not enough data | 
| **Customer Profiles** | Not enough data | 8.5 (200 reviews) | Not enough data | 

#### Targeting

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Behavioral Targeting** | Not enough data | 8.6 (195 reviews) | Not enough data | 
| **Contextual Targeting** | Not enough data | 8.5 (178 reviews) | Not enough data | 

#### Triggered Content

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Geofencing** | Not enough data | 7.8 (118 reviews) | Not enough data | 
| **Triggered Emails** | Not enough data | 9.1 (203 reviews) | Not enough data | 
| **Triggered Messages** | Not enough data | 9.1 (197 reviews) | Not enough data | 

#### Personalized Content

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Recommendation Engine** | Not enough data | 7.4 (117 reviews) | Not enough data | 
| **Personalized Discounts** | Not enough data | 7.1 (111 reviews) | Not enough data | 
| **Website Personalization** | Not enough data | 7.0 (108 reviews) | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (9 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.0 (10 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 7.5 (10 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 6.7 (9 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 6.9 (9 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 6.5 (9 reviews) | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Emotive** | N/A | N/A |
| **Braze** | 7.2/10 | 151 |
| **Act-On** | N/A | N/A |

#### Templates

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Text and Themes** | Not enough data | 7.8 (128 reviews) | Not enough data | 
| **Stock Images** | Not enough data | Feature Not Available | Not enough data | 
| **Proofing** | Not enough data | 7.5 (125 reviews) | Not enough data | 
| **Mobile Responsive** | Not enough data | 7.9 (130 reviews) | Not enough data | 

#### Edit

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Pre-Made** | Not enough data | 7.1 (124 reviews) | Not enough data | 
| **Build** | Not enough data | 8.4 (129 reviews) | Not enough data | 
| **HTML** | Not enough data | 7.9 (128 reviews) | Not enough data | 

#### Logistics

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Analytics** | Not enough data | 7.2 (128 reviews) | Not enough data | 
| **Issues** | Not enough data | 7.1 (123 reviews) | Not enough data | 
| **Integrations** | Not enough data | 7.6 (124 reviews) | Not enough data | 
| **Shareable Link** | Not enough data | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 6.8 (87 reviews) | Not enough data | 
| **AI Text Summarization** | Not enough data | Feature Not Available | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.6 (31 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 5.6 (31 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Emotive** | 8.4/10 | 114 |
| **Braze** | 7.7/10 | 78 |
| **Act-On** | N/A | N/A |

#### Text Messaging

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Bulk SMS** | 9.2 (110 reviews) | 8.6 (68 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 8.7 (110 reviews) | 7.9 (67 reviews) | Not enough data | 
| **Text Scheduler** | 9.2 (109 reviews) | 8.7 (68 reviews) | Not enough data | 
| **Automatic Replies** | 8.5 (103 reviews) | 8.2 (65 reviews) | Not enough data | 
| **Automatic URL Shortening** | 8.2 (105 reviews) | 8.1 (64 reviews) | Not enough data | 
| **MMS Marketing** | 9.2 (103 reviews) | 8.1 (65 reviews) | Not enough data | 
| **Personalization** | 8.9 (111 reviews) | 8.7 (67 reviews) | Not enough data | 
| **Transactional SMS** | 8.5 (101 reviews) | 8.3 (66 reviews) | Not enough data | 

#### SMS Platform

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Reporting** | 8.1 (106 reviews) | 7.9 (64 reviews) | Not enough data | 
| **Automation** | 8.7 (104 reviews) | 8.5 (63 reviews) | Not enough data | 
| **White Label** | 7.9 (71 reviews) | Feature Not Available | Not enough data | 
| **Text-to-Landline** | 6.7 (62 reviews) | Feature Not Available | Not enough data | 
| **Short Codes** | 7.4 (69 reviews) | 8.4 (63 reviews) | Not enough data | 
| **API Integration** | 8.4 (83 reviews) | 7.9 (63 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (16 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 6.5 (16 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 6.5 (16 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 6.8 (16 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 6.6 (16 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 6.4 (16 reviews) | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Emotive** | N/A | N/A |
| **Braze** | N/A | N/A |
| **Act-On** | 8.7/10 | 22 |

#### Platform Basics

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Templates** | Not enough data | Not enough data | 8.2 (18 reviews) | 
| **Exporting** | Not enough data | Not enough data | 8.5 (19 reviews) | 
| **Multi-user Access and Collaboration** | Not enough data | Not enough data | 9.0 (17 reviews) | 
| **Multiple Personas** | Not enough data | Not enough data | 8.6 (14 reviews) | 
| **Data Analytics ** | Not enough data | Not enough data | 8.6 (7 reviews) | 

#### Agentic AI - Customer Journey Mapping

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Emotive** | N/A | N/A |
| **Braze** | 7.4/10 | 120 |
| **Act-On** | 7.3/10 | 22 |

#### Platform Basics

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.3 (110 reviews) | 7.9 (18 reviews) | 
| **Journey Optimization** | Not enough data | 8.5 (108 reviews) | 7.5 (17 reviews) | 

#### Platform Data

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Journey Reporting** | Not enough data | 7.6 (109 reviews) | 7.3 (17 reviews) | 
| **Trends Reporting** | Not enough data | 7.4 (103 reviews) | 6.4 (13 reviews) | 
| **Dashboards** | Not enough data | 7.6 (110 reviews) | 7.5 (19 reviews) | 
| **Advanced Data Filtering** | Not enough data | 7.5 (107 reviews) | 6.8 (17 reviews) | 

#### Platform Additional Functionality

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Journey Mapping** | Not enough data | 7.7 (105 reviews) | 7.1 (15 reviews) | 
| **Integrations** | Not enough data | 7.6 (105 reviews) | 7.1 (17 reviews) | 
| **Automated Alerts** | Not enough data | Feature Not Available | 7.8 (15 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.5 (31 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 6.6 (31 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 6.7 (30 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 6.6 (30 reviews) | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Emotive** | N/A | N/A |
| **Braze** | N/A | N/A |
| **Act-On** | 7.2/10 | 44 |

#### Page Customization

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Drag and Drop** | Not enough data | Not enough data | 7.8 (40 reviews) | 
| **Templates** | Not enough data | Not enough data | 7.4 (39 reviews) | 
| **Advanced Customization** | Not enough data | Not enough data | 7.2 (36 reviews) | 
| **Content Library** | Not enough data | Not enough data | 7.6 (39 reviews) | 

#### Page Optimization

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 7.2 (31 reviews) | 
| **Mobile Responsive** | Not enough data | Not enough data | 7.2 (43 reviews) | 
| **Web Analytics** | Not enough data | Not enough data | 7.3 (34 reviews) | 
| **SEO** | Not enough data | Not enough data | 6.6 (27 reviews) | 

#### Integrations

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **E-Commerce Integration** | Not enough data | Not enough data | 5.4 (17 reviews) | 
| **Email Marketing Integration** | Not enough data | Not enough data | 7.9 (34 reviews) | 
| **Domain Integration** | Not enough data | Not enough data | 7.8 (31 reviews) | 

#### Generative AI

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 6.7 (10 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Emotive** | N/A | N/A |
| **Braze** | 8.5/10 | 15 |
| **Act-On** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Transactional Messages** | Not enough data | 8.5 (14 reviews) | Not enough data | 
| **Bulk WhatsApp Messaging** | Not enough data | 9.0 (13 reviews) | Not enough data | 
| **Conversational Messaging** | Not enough data | 8.5 (13 reviews) | Not enough data | 
| **Personalization** | Not enough data | 8.9 (12 reviews) | Not enough data | 
| **Promotional Messages** | Not enough data | 8.6 (12 reviews) | Not enough data | 
| **Automated Replies** | Not enough data | 8.3 (12 reviews) | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Segmentation** | Not enough data | 8.5 (12 reviews) | Not enough data | 
| **API Integration** | Not enough data | 8.2 (13 reviews) | Not enough data | 
| **WhatsApp Commerce** | Not enough data | Feature Not Available | Not enough data | 
| **Analytics** | Not enough data | 8.2 (13 reviews) | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Emotive** | N/A | N/A |
| **Braze** | N/A | N/A |
| **Act-On** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Emotive** | N/A | N/A |
| **Braze** | N/A | N/A |
| **Act-On** | 7.4/10 | 35 |

#### Agentic AI - Lead Scoring

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Attribution

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Lead Opportunity** | Not enough data | Not enough data | 7.5 (25 reviews) | 
| **Lead Assignment** | Not enough data | Not enough data | 7.4 (24 reviews) | 
| **Pipeline Acceleration** | Not enough data | Not enough data | 7.0 (23 reviews) | 

#### Discovery

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Lead Management** | Not enough data | Not enough data | 7.6 (26 reviews) | 
| **Scoring/Ranking** | Not enough data | Not enough data | 8.1 (32 reviews) | 
| **Lead Context** | Not enough data | Not enough data | 7.4 (24 reviews) | 

#### Management

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Conversion Viability** | Not enough data | Not enough data | 6.5 (20 reviews) | 
| **Workflow** | Not enough data | Not enough data | 6.9 (22 reviews) | 

#### Platform

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Data Synchronization** | Not enough data | Not enough data | 8.0 (28 reviews) | 
| **Analysis** | Not enough data | Not enough data | 7.4 (29 reviews) | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Emotive** | N/A | N/A |
| **Braze** | 6.3/10 | 34 |
| **Act-On** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.5 (33 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 6.2 (32 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 6.4 (32 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 6.3 (33 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 6.2 (32 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 6.2 (32 reviews) | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Emotive** | N/A | N/A |
| **Braze** | N/A | N/A |
| **Act-On** | 7.9/10 | 170 |

#### Agentic AI - Marketing Account Intelligence

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Market Insights ** | Not enough data | Not enough data | 8.1 (127 reviews) | 
| **Account-level Insights ** | Not enough data | Not enough data | 7.9 (134 reviews) | 
| **Lead Analysis ** | Not enough data | Not enough data | 8.0 (134 reviews) | 

#### Lead Management

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 8.5 (140 reviews) | 
| **Predictive Scoring ** | Not enough data | Not enough data | 8.0 (123 reviews) | 
| **Account Identification ** | Not enough data | Not enough data | 7.9 (125 reviews) | 

#### Marketing Campaigns

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | Not enough data | 7.7 (94 reviews) | 
| **Revenue Planning ** | Not enough data | Not enough data | 7.6 (79 reviews) | 
| **Media Attribution ** | Not enough data | Not enough data | 7.6 (94 reviews) | 
| **Opportunity Timeline ** | Not enough data | Not enough data | 7.9 (94 reviews) | 
| **Customization ** | Not enough data | Not enough data | 7.8 (116 reviews) | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Technographic Data Availability** | Not enough data | Not enough data | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Technographic Data Accuracy** | Not enough data | Not enough data | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Emotive** | N/A | N/A |
| **Braze** | N/A | N/A |
| **Act-On** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Personalization** | Not enough data | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **AI** | Not enough data | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Emotive** | N/A | N/A |
| **Braze** | N/A | N/A |
| **Act-On** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Emotive** | N/A | N/A |
| **Braze** | 7.5/10 | 551 |
| **Act-On** | N/A | N/A |

#### Analysis

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Application Attribution** | Not enough data | 7.5 (381 reviews) | Not enough data | 
| **Campaign Analysis** | Not enough data | 7.7 (473 reviews) ✓ Verified | Not enough data | 
| **Uninstall Tracking** | Not enough data | 7.1 (342 reviews) ✓ Verified | Not enough data | 
| **Custom Dashboards** | Not enough data | 6.9 (374 reviews) ✓ Verified | Not enough data | 

#### Campaigns

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Proximity Marketing** | Not enough data | 7.5 (329 reviews) ✓ Verified | Not enough data | 
| **Push Notifications** | Not enough data | 9.0 (466 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | Not enough data | 7.6 (311 reviews) | Not enough data | 
| **Two-Way Text Messaging** | Not enough data | 6.6 (232 reviews) | Not enough data | 
| **Email Campaigns** | Not enough data | 8.9 (445 reviews) ✓ Verified | Not enough data | 
| **Audience Segmentation** | Not enough data | 8.7 (468 reviews) ✓ Verified | Not enough data | 

#### Engagement

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Coupons and Promotions** | Not enough data | 7.5 (268 reviews) | Not enough data | 

#### Platform

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Optimization** | Not enough data | 8.3 (390 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | Not enough data | 8.2 (369 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | Not enough data | 7.9 (323 reviews) | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (44 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 6.7 (42 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 6.7 (40 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 6.6 (40 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 6.6 (41 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 6.6 (42 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Emotive** | N/A | N/A |
| **Braze** | N/A | N/A |
| **Act-On** | 7.8/10 | 118 |

#### Marketing Operations

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **ROI Tracking** | Not enough data | Not enough data | 7.7 (74 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | Not enough data | 8.0 (85 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | Not enough data | 8.0 (84 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | Not enough data | 8.2 (86 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | Not enough data | 6.7 (35 reviews) ✓ Verified | 
| **White Label** | Not enough data | Not enough data | 7.3 (39 reviews) ✓ Verified | 

#### Campaign Activity

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Campaign Insights** | Not enough data | Not enough data | 8.2 (91 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | Not enough data | 8.2 (106 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | Not enough data | 7.7 (73 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | Not enough data | 7.7 (78 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | Not enough data | 8.0 (74 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | Not enough data | Feature Not Available | 

#### Agentic AI - Marketing Analytics

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Emotive** | N/A | N/A |
| **Braze** | N/A | N/A |
| **Act-On** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

---
## Categories

**Unique to Emotive (1):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)

**Unique to Braze (11):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Act-On (9):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)


---
## Reviewer Demographics

### By Company Size

| Segment | Emotive | Braze | Act-On | 
|---|---|---|---|
| **Small-Business** | 92.7% | 16.7% | 38.3% | 
| **Mid-Market** | 7.3% | 55.8% | 50.1% | 
| **Enterprise** | 0% | 27.5% | 11.6% | 

### By Industry

#### Emotive

- **Retail:** 20.9%
- **Apparel & Fashion:** 18.4%
- **Consumer Goods:** 15.0%
- **Food & Beverages:** 9.2%
- **Health, Wellness and Fitness:** 7.8%
- **Cosmetics:** 3.9%
- **Sporting Goods:** 3.4%
- **Arts and Crafts:** 2.4%
- **Consumer Electronics:** 2.4%
- **Marketing and Advertising:** 1.9%
- **Other:** 14.6%

#### Braze

- **Financial Services:** 12.6%
- **Marketing and Advertising:** 7.2%
- **Information Technology and Services:** 6.1%
- **Health, Wellness and Fitness:** 6.0%
- **Retail:** 5.5%
- **Food & Beverages:** 5.4%
- **Entertainment:** 4.9%
- **Computer Software:** 3.6%
- **Consumer Goods:** 3.1%
- **Consumer Services:** 2.7%
- **Other:** 42.9%

#### Act-On

- **Marketing and Advertising:** 14.5%
- **Computer Software:** 13.2%
- **Information Technology and Services:** 11.4%
- **Financial Services:** 4.8%
- **Telecommunications:** 3.1%
- **Hospital & Health Care:** 2.9%
- **Insurance:** 2.8%
- **Internet:** 2.6%
- **Non-Profit Organization Management:** 1.9%
- **Biotechnology:** 1.4%
- **Other:** 41.6%

---
## Alternatives

### Alternatives to Emotive

- [Attentive](https://www.g2.com/products/attentive/reviews) — 4.5/5 stars (1382 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1353 reviews)
- [Postscript](https://www.g2.com/products/postscript/reviews) — 4.8/5 stars (161 reviews)
- [EZ Texting](https://www.g2.com/products/ez-texting/reviews) — 4.5/5 stars (744 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.6/5 stars (2096 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4060 reviews)
- [Textedly](https://www.g2.com/products/textedly/reviews) — 4.6/5 stars (1341 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2566 reviews)
- [SlickText](https://www.g2.com/products/slicktext/reviews) — 4.8/5 stars (1841 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1185 reviews)

### Alternatives to Braze

- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1353 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (751 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (624 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4462 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1203 reviews)
- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (567 reviews)

### Alternatives to Act-On

- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14758 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1203 reviews)
- [Click](https://www.g2.com/products/clickdimensions-click/reviews) — 4.0/5 stars (309 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14689 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1065 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)

---
## Top Discussions

### Emotive

- Title: [How much does emotive SMS cost?](https://www.g2.com/discussions/how-much-does-emotive-sms-cost) — 1 comment
  > **Top comment:** "Depends on your negotiation skills "

### Braze

No discussions available for this product.

### Act-On

- Title: [Is it difficult to switch from Act-on to another MAP if need be?](https://www.g2.com/discussions/is-it-difficult-to-switch-from-act-on-to-another-map-if-need-be) — 2 comments, 3 upvotes
  > **Top comment:** "I am glad that you are considering Act-On for Marketing Automation! 

Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't..."
- Title: [Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.](https://www.g2.com/discussions/do-you-think-you-will-ever-integrate-with-deltek-tools-engineering-firms-use-them-a-lot-and-it-would-be-nice-to-integrate-with-this-crm) — 1 comment, 1 upvote
  > **Top comment:** "Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex  trade..."
- Title: [How best can I use Act-on to support sales through insights and trends?](https://www.g2.com/discussions/how-best-can-i-use-act-on-to-support-sales-through-insights-and-trends) — 1 comment, 1 upvote
  > **Top comment:** "Act-On offers several features that can support your sales process:
-  Define and track your behavioral score or lead for each known customer.
-  Define..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/emotive-vs-braze-vs-act-on)