Compare Emma and Moosend 
At a Glance
Market Segments
Small-Business (49.5% of reviews)
Small-Business (82.7% of reviews)
Entry-Level Pricing
$99.00 Per Month
Free Trial
Emma
Star Rating
(548)4.0 out of 5
Market Segments
Small-Business (49.5% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 Per Month
Browse all 4 pricing plansMoosend
Star Rating
(731)4.7 out of 5
Market Segments
Small-Business (82.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Moosend excels in user experience, with many users highlighting its ease of use and solid automation features. One user mentioned that it is "ideal for small-to-medium B2B teams" due to its balance of affordability and functionality.
- Users say that Emma offers a non-technical approach to email marketing, making it accessible for those without coding skills. Reviewers appreciate its powerful segmentation and analytics capabilities, which help them effectively target their audience.
- According to verified reviews, Moosend's customer support stands out, with users praising the immediate chat feature and quick response times. This level of support is particularly beneficial for users transitioning from other platforms.
- Reviewers mention that Emma has a strong focus on multi-user accounts, allowing for easy management of multiple users within the system. This feature is particularly appreciated by teams that require collaborative access.
- G2 reviewers highlight that Moosend provides a free trial, making it an attractive option for those looking to explore email marketing without upfront costs. This flexibility is a significant advantage for small businesses testing the waters.
- Users report that while Emma has its strengths, it sometimes struggles with template building, as indicated by lower scores in this area. Reviewers have noted that the email template builder could be more intuitive and feature-rich compared to Moosend's offerings.
Pricing
Entry-Level Pricing
Emma
Emma Lite
$99.00
Per Month
Marketers who need to nail the basics.
- Drag and Drop Editor
- Built-In Integrations
- Email and Phone Support
Moosend
30 Day Free Trial
Free Trial
Try all of our SMB and Enterprise features for free! No credit card is required.
- Unlimited Emails Campaigns and Sends
- Marketing Automations
- Subscription Forms
Free Trial
Emma
No trial information availableMoosend
Free Trial is available
Ratings
Meets Requirements
8.3
474
9.1
554
Ease of Use
8.3
476
9.2
559
Ease of Setup
8.2
190
9.1
316
Ease of Admin
8.2
186
9.1
298
Quality of Support
8.2
417
9.2
513
Has the product been a good partner in doing business?
8.3
180
9.2
287
Product Direction (% positive)
7.6
467
9.1
532
Features by Category
Email Marketing
8.7
389
|
Verified
9.1
396
|
Verified
8.0
386
|
Verified
9.0
413
|
Verified
8.8
368
|
Verified
9.0
337
|
Verified
8.3
389
|
Verified
9.1
408
|
Verified
8.8
392
|
Verified
9.2
400
|
Verified
8.3
383
|
Verified
9.0
391
|
Verified
8.3
267
|
Verified
9.0
330
|
Verified
8.6
68
|
Verified
8.7
252
|
Verified
8.4
53
|
Verified
8.4
223
|
Verified
Reporting & Analytics
8.0
249
|
Verified
8.9
264
|
Verified
8.5
361
|
Verified
9.2
381
|
Verified
Generative AI
8.1
16
8.4
125
8.0
16
8.5
124
Agentic AI - Email Marketing
Not enough data
7.8
6
Not enough data
6.9
6
Not enough data
7.5
6
Not enough data
7.2
6
Not enough data
6.9
6
Integration
8.1
144
|
Verified
9.0
290
|
Verified
7.3
92
|
Verified
8.6
237
|
Verified
7.6
85
|
Verified
8.4
201
7.8
27
|
Verified
8.5
194
|
Verified
Feature Not Available
Feature Not Available
8.2
21
|
Verified
8.4
191
|
Verified
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
7.4
7
Not enough data
7.5
6
Not enough data
7.1
7
Not enough data
6.7
8
Not enough data
Tracking
7.1
8
Not enough data
6.3
8
Not enough data
8.7
9
Not enough data
6.4
7
Not enough data
6.7
7
Not enough data
Reporting
7.9
8
Not enough data
6.7
7
Not enough data
7.1
8
Not enough data
7.1
8
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
8.7
68
|
Verified
Not enough data
8.8
74
|
Verified
Not enough data
8.6
58
|
Verified
Templates
Not enough data
8.8
82
|
Verified
Not enough data
8.8
84
|
Verified
Not enough data
9.0
79
|
Verified
Personalization
Not enough data
9.0
70
|
Verified
Not enough data
8.9
71
|
Verified
Not enough data
8.5
55
|
Verified
Not enough data
8.8
19
Not enough data
9.0
55
|
Verified
Not enough data
8.8
52
|
Verified
Not enough data
8.9
54
|
Verified
Not enough data
9.3
67
|
Verified
Multichannel
Not enough data
8.8
63
|
Verified
Not enough data
9.4
86
|
Verified
Not enough data
9.2
85
|
Verified
Administration
Not enough data
9.2
88
|
Verified
Not enough data
9.1
89
|
Verified
Not enough data
8.9
82
|
Verified
Not enough data
8.6
79
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.9
8
8.8
217
|
Verified
7.4
7
7.8
107
7.4
7
8.6
184
|
Verified
7.8
6
8.8
124
Edit
8.1
8
8.7
189
|
Verified
8.5
8
9.2
214
|
Verified
8.1
7
8.9
183
|
Verified
Logistics
7.9
8
9.1
193
|
Verified
5.6
6
8.1
177
|
Verified
6.9
6
8.5
160
|
Verified
7.3
5
8.7
103
Generative AI
Not enough data
7.8
50
Not enough data
7.9
50
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
7.8
6
Not enough data
8.1
6
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
9.2
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.9
6
Not enough data
SMS Platform
9.4
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
7.8
6
Not enough data
6.9
6
Not enough data
7.5
6
Not enough data
7.8
6
Not enough data
8.0
5
Not enough data
Platform Data
8.1
6
Not enough data
8.1
6
Not enough data
7.5
6
Not enough data
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
9.2
73
|
Verified
Not enough data
8.8
75
|
Verified
Not enough data
8.8
68
|
Verified
Not enough data
8.8
73
|
Verified
Page Optimization
Not enough data
Feature Not Available
Not enough data
9.0
25
Not enough data
8.8
65
|
Verified
Not enough data
8.5
57
|
Verified
Integrations
Not enough data
8.5
57
|
Verified
Not enough data
9.1
67
|
Verified
Not enough data
9.2
63
|
Verified
Generative AI
Not enough data
8.2
31
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Emma and Moosend are categorized as Email Template Builder, Personalization, Email Marketing, Transactional Email, and Landing Page Builders
Unique Categories
Emma is categorized as Personalization Engines, Email Deliverability, SMS Marketing, and Email Testing
Moosend is categorized as E-Commerce Personalization
Reviews
Reviewers' Company Size
Emma
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Moosend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.7%
Higher Education
9.2%
Non-Profit Organization Management
8.8%
Education Management
5.0%
Computer Software
4.4%
Other
57.9%
Marketing and Advertising
17.6%
Information Technology and Services
7.1%
Computer Software
5.1%
Financial Services
4.4%
Health, Wellness and Fitness
3.1%
Other
62.7%
Alternatives
Discussions
WILL THEY CORRECT THE ERRORS THAT THE PLATFORM HAS?
1 Comment
SM
I agree, there are areas that need work, but overall it is a great tool.
If you have a specific problem, inform them so they might be able to develop a...Read more
Emma has no more discussions with answers
What is Moosend used for?
4 Comments
SK
sending emails seamlessly and create custom landing pagesRead more
Will it be possible in the future to have more details about why an email campaign is hitting spam?
2 Comments
CJ
Though spam filters have become increasingly sophisticated and accurate, there are still many factors that can cause an email campaign to end up in the spam...Read more
What is the best way to drive traffic to a site.
2 Comments
ND
Hello Scott,
I am Nicholas from the support team!
You can use our forms builder to build many different types of forms in order to draw your possible...Read more
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