Compare Emma and MailerLite 
At a Glance
Market Segments
Small-Business (49.4% of reviews)
Small-Business (92.0% of reviews)
Entry-Level Pricing
$99.00 Per Month
Free Per Month
Emma
Star Rating
(549)4.0 out of 5
Market Segments
Small-Business (49.4% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 Per Month
Browse all 4 pricing plansMailerLite
Star Rating
(1,097)4.6 out of 5
Market Segments
Small-Business (92.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that MailerLite excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Emma by Marigold. Users appreciate its clean interface and ease of use, making it a preferred choice for small teams looking to create email campaigns without complexity.
- According to verified reviews, Emma by Marigold offers a user-friendly interface that simplifies campaign creation for non-technical users. Reviewers highlight its robust segmentation tools that allow for highly targeted messaging, although it struggles with overall performance compared to MailerLite.
- Users say that MailerLite's implementation process is straightforward, with many finding it easy to integrate with various hosting solutions. This ease of setup is a significant advantage for teams looking to get started quickly, while Emma by Marigold has received feedback indicating some configuration challenges.
- Reviewers mention that Emma by Marigold provides excellent customization options, particularly in terms of colors and templates. However, its email template builder is rated lower than MailerLite's, which offers a more intuitive design experience that users find beneficial for creating visually appealing campaigns.
- According to recent user feedback, MailerLite's support is consistently praised for being responsive and helpful, contributing to a positive user experience. In contrast, while Emma by Marigold also receives good support ratings, it does not match the level of satisfaction reported by MailerLite users.
- G2 reviewers highlight that MailerLite's pricing model, which includes a free tier, makes it accessible for small businesses. Emma by Marigold, while noted for its competitive pricing, starts at $99, which may be a barrier for some users looking for budget-friendly options.
Pricing
Entry-Level Pricing
Emma
Emma Lite
$99.00
Per Month
Marketers who need to nail the basics.
- Drag and Drop Editor
- Built-In Integrations
- Email and Phone Support
MailerLite
Free business plan
Free
Per Month
- Email support
- 12,000 emails / month
- Drag & drop editor
Free Trial
Emma
No trial information availableMailerLite
Free Trial is available
Ratings
Meets Requirements
8.3
475
9.0
862
Ease of Use
8.3
477
9.1
879
Ease of Setup
8.2
191
8.9
476
Ease of Admin
8.2
186
9.2
383
Quality of Support
8.2
418
9.3
805
Has the product been a good partner in doing business?
8.3
180
9.1
360
Product Direction (% positive)
7.6
468
8.7
827
Features by Category
Email Marketing
8.7
389
|
Verified
9.1
616
|
Verified
8.0
387
|
Verified
8.9
626
|
Verified
8.8
368
|
Verified
8.9
464
|
Verified
8.3
390
|
Verified
9.0
631
|
Verified
8.8
392
|
Verified
9.1
598
|
Verified
8.3
383
|
Verified
8.7
563
|
Verified
8.3
267
|
Verified
8.9
492
|
Verified
8.6
68
|
Verified
8.5
303
|
Verified
8.4
53
|
Verified
8.3
293
|
Verified
Reporting & Analytics
8.0
249
|
Verified
8.5
353
|
Verified
8.5
361
|
Verified
8.9
573
|
Verified
Generative AI
8.1
16
7.5
106
8.0
16
7.5
100
Agentic AI - Email Marketing
Not enough data
7.3
21
Not enough data
7.6
21
Not enough data
7.3
21
Not enough data
7.5
20
Not enough data
7.2
19
Integration
8.1
144
|
Verified
8.7
341
|
Verified
7.3
92
|
Verified
8.3
304
|
Verified
7.6
85
|
Verified
8.0
246
7.8
27
|
Verified
7.9
207
Feature Not Available
8.0
236
|
Verified
8.2
21
|
Verified
8.1
218
|
Verified
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
7.4
7
Feature Not Available
7.5
6
Feature Not Available
7.1
7
Feature Not Available
6.7
8
Feature Not Available
Tracking
7.1
8
Feature Not Available
6.3
8
Feature Not Available
8.7
9
9.0
202
6.4
7
8.8
173
6.7
7
8.6
140
Reporting
7.9
8
9.0
203
6.7
7
Feature Not Available
7.1
8
Feature Not Available
7.1
8
8.5
132
Agentic AI - Email Deliverability
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
6.9
6
Not enough data
8.0
5
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.9
8
8.8
258
|
Verified
7.4
7
7.7
92
7.4
7
8.4
188
|
Verified
7.8
6
8.9
136
Edit
8.1
8
8.9
209
|
Verified
8.5
8
9.1
251
|
Verified
8.1
7
8.7
169
|
Verified
Logistics
7.9
8
8.9
232
|
Verified
5.6
6
8.2
169
|
Verified
6.9
6
8.5
191
|
Verified
7.3
5
9.0
123
Generative AI
Not enough data
7.6
35
Not enough data
7.6
31
Agentic AI - Email Template Builder
Not enough data
8.3
6
Not enough data
8.6
6
Text Messaging
7.8
6
Not enough data
8.1
6
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
9.2
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.9
6
Not enough data
SMS Platform
9.4
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
7.8
6
8.9
76
6.9
6
Feature Not Available
7.5
6
8.7
53
7.8
6
Feature Not Available
8.0
5
8.6
71
Platform Data
8.1
6
8.9
70
8.1
6
8.9
78
7.5
6
8.8
73
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
9.1
139
Not enough data
8.7
138
Not enough data
8.2
114
Not enough data
8.5
123
Page Optimization
Not enough data
8.4
82
Not enough data
8.9
118
Not enough data
8.5
99
Not enough data
8.3
92
Integrations
Not enough data
8.3
82
Not enough data
8.9
109
Not enough data
9.0
113
Generative AI
Not enough data
8.0
34
Agentic AI - Landing Page Builders
Not enough data
8.3
9
Generative AI
Not enough data
6.7
9
Not enough data
6.4
7
Agentic AI - Email Verification
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Emma and MailerLite are categorized as Email Template Builder, Email Deliverability, Email Marketing, Landing Page Builders, and Email Testing
Unique Categories
Emma is categorized as Personalization, Personalization Engines, Transactional Email, and SMS Marketing
MailerLite is categorized as Email Verification
Reviews
Reviewers' Company Size
Emma
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MailerLite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.7%
Higher Education
9.2%
Non-Profit Organization Management
8.8%
Education Management
5.0%
Computer Software
4.4%
Other
58.0%
Marketing and Advertising
12.7%
Writing and Editing
7.7%
Health, Wellness and Fitness
7.0%
Publishing
6.0%
E-Learning
4.6%
Other
62.1%
Alternatives
Discussions
WILL THEY CORRECT THE ERRORS THAT THE PLATFORM HAS?
1 Comment
SM
I agree, there are areas that need work, but overall it is a great tool.
If you have a specific problem, inform them so they might be able to develop a...Read more
Emma has no more discussions with answers
What is MailerLite?
3 Comments
AM
An email service provider to keep in touch with your subscribers and customers.Read more
¿Can I integrate Mailer Lite with Pipedrive?
3 Comments
Official Response from MailerLite
Estuardo,
It is possible to integrate MailerLite and Pipedrive via Zapier or Piesync - https://www.mailerlite.com/integrations/pipedriveRead more
Is MailerLite better than Mailchimp?
2 Comments
JD
I think mailerlite tool is better than mailchimp toolRead more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
or continue with
or continue with
By proceeding, you agree to our Terms of Use and Privacy Policy
