# Emma vs GetResponse Comparison
---
## AI Generated Summary
- **G2 reviewers report** that GetResponse excels in overall user satisfaction, boasting a higher G2 Score compared to Emma. Users appreciate its comprehensive features for email marketing, landing page creation, and marketing automation, which streamline their campaigns effectively.
- **Users say** that GetResponse's ease of use is a significant advantage, with many highlighting its intuitive interface and the availability of numerous templates. This makes it accessible for users without technical skills, allowing them to create campaigns quickly and efficiently.
- **According to verified reviews** , GetResponse's customer support is highly rated, with users noting prompt assistance when issues arise. In contrast, Emma's support is perceived as less responsive, which can be a drawback for users needing immediate help.
- **Reviewers mention** that GetResponse offers a free entry-level pricing option, making it an attractive choice for small businesses. Emma, on the other hand, starts at a higher price point, which may deter budget-conscious users.
- **Users highlight** that Emma provides robust analytics and segmentation features, making it easier to target specific audiences. However, GetResponse users also appreciate its automation capabilities, which help in nurturing leads and recovering abandoned carts.
- **G2 reviewers note** that while both platforms have their strengths, GetResponse's integration capabilities with other services are frequently praised, allowing for a seamless marketing experience. Emma's integrations are seen as less extensive, which could limit its functionality for some users.



| | Emma | GetResponse | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 555 | 1,120 | 
| **Largest Market Segment** | Small-Business (49.1% of reviews) | Small-Business (78.0% of reviews) | 
| **Entry Level Price** | $105.00 Per Month | Free 500 Contacts | 

---
## Top Pros & Cons

### Emma

Pros:
- Ease of Use (8 reviews)
- Easy Creation (5 reviews)

Cons:
- Limited Features (4 reviews)
- Missing Features (4 reviews)

### GetResponse

Pros:
- Ease of Use (167 reviews)
- Customer Support (132 reviews)

Cons:
- Missing Features (52 reviews)
- Expensive (44 reviews)

---
## Ratings Comparison
| Rating | Emma | GetResponse | 
|---|---|---|
  | **Meets Requirements** | 8.3 (478 reviews) | 8.5 (958 reviews) | 
  | **Ease of Use** | 8.3 (480 reviews) | 8.4 (967 reviews) | 
  | **Ease of Setup** | 8.2 (194 reviews) | 8.3 (533 reviews) | 
  | **Ease of Admin** | 8.2 (186 reviews) | 8.5 (437 reviews) | 
  | **Quality of Support** | 8.2 (421 reviews) | 8.8 (917 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.3 (180 reviews) | 8.6 (435 reviews) | 
  | **Product Direction (% positive)** | 7.6 (471 reviews) | 8.5 (934 reviews) | 

---
## Pricing

### Emma

#### Entry-Level Pricing

Plan: Emma Lite

Price: $105.00 Per Month

Description: Marketers who need to nail the basics.

Key Features:
- Drag and Drop Editor
- Built-In Integrations
- Email and Phone Support

[Browse all 4 editions](https://www.g2.com/products/emma/pricing)

#### Free Trial

No

### GetResponse

#### Entry-Level Pricing

Plan: FREE

Price: Free 500 Contacts

Description: A suite of free tools to grow a contact list and send emails.

Key Features:
- Unlimited newsletters
- Signup forms and popups

[Browse all 6 editions](https://www.g2.com/products/getresponse/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Emma** | 8.2/10 | 438 |
| **GetResponse** | 8.0/10 | 486 |

#### Email Marketing

| Feature | Emma | GetResponse | 
|---|---|---|
| **Email and Mobile Preview** | 8.7 (390 reviews) ✓ Verified | 8.6 (454 reviews) | 
| **Manage Email Lists** | 8.0 (389 reviews) ✓ Verified | 8.3 (461 reviews) | 
| **High-Volume Sending** | 8.8 (368 reviews) ✓ Verified | 8.7 (394 reviews) | 
| **Building and Personalizing Emails** | 8.3 (392 reviews) ✓ Verified | 8.6 (459 reviews) | 
| **Sending Outbound Emails** | 8.8 (394 reviews) ✓ Verified | 8.9 (453 reviews) | 
| **Manage Email Deliverability** | 8.3 (384 reviews) ✓ Verified | 8.5 (445 reviews) | 
| **Automated Email Responses** | 8.3 (266 reviews) ✓ Verified | 8.7 (396 reviews) | 
| **Multi-user Account** | 8.6 (70 reviews) ✓ Verified | 8.1 (131 reviews) | 
| **Surveys** | 8.4 (53 reviews) ✓ Verified | 7.9 (132 reviews) | 

#### Reporting & Analytics

| Feature | Emma | GetResponse | 
|---|---|---|
| **A/B Testing** | 8.0 (249 reviews) ✓ Verified | 8.2 (310 reviews) ✓ Verified | 
| **Basic Reporting** | 8.5 (363 reviews) ✓ Verified | 8.3 (428 reviews) | 

#### Generative AI

| Feature | Emma | GetResponse | 
|---|---|---|
| **AI Text Generation** | 8.1 (16 reviews) | 7.3 (85 reviews) | 
| **AI Text Summarization** | 8.0 (16 reviews) | 7.2 (82 reviews) | 

#### Agentic AI - Email Marketing

| Feature | Emma | GetResponse | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (17 reviews) | 
| **Autonomous Task Execution** | Not enough data | 6.8 (16 reviews) | 
| **Multi-step Planning** | Not enough data | 7.1 (16 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (16 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (16 reviews) | 

#### Integration

| Feature | Emma | GetResponse | 
|---|---|---|
| **Data Import & Export Tools** | 8.2 (145 reviews) ✓ Verified | 8.3 (251 reviews) | 
| **Integration APIs** | 7.3 (92 reviews) ✓ Verified | 8.4 (231 reviews) | 
| **Breadth of Partner Applications** | 7.6 (85 reviews) ✓ Verified | 8.1 (208 reviews) | 
| **CRM Integration** | 7.8 (27 reviews) ✓ Verified | 8.2 (130 reviews) | 
| **Social Media Integration** | Feature Not Available | 8.1 (125 reviews) | 
| **E-Commerce Integration** | 8.2 (21 reviews) ✓ Verified | 8.3 (127 reviews) | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Emma** | N/A | N/A |
| **GetResponse** | 8.4/10 | 376 |

#### Email Marketing

| Feature | Emma | GetResponse | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | 8.8 (337 reviews) ✓ Verified | 
| **Sending Outbound Emails** | Not enough data | 8.9 (325 reviews) ✓ Verified | 
| **Manage Email Deliverability** | Not enough data | 8.5 (325 reviews) ✓ Verified | 
| **Automated Email Responses** | Not enough data | 8.8 (314 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Emma | GetResponse | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | 8.4 (278 reviews) ✓ Verified | 
| **Dynamic Content** | Not enough data | 8.2 (261 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | 8.3 (247 reviews) ✓ Verified | 
| **Mobile Optimized** | Not enough data | 8.2 (302 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | Not enough data | 8.2 (203 reviews) | 

#### Lead Management

| Feature | Emma | GetResponse | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | 8.3 (240 reviews) ✓ Verified | 
| **Data Quality Management** | Not enough data | 8.3 (244 reviews) ✓ Verified | 
| **Segmentation** | Not enough data | 8.2 (268 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | Not enough data | 8.2 (239 reviews) ✓ Verified | 
| **Lead Nurturing** | Not enough data | 8.3 (237 reviews) ✓ Verified | 
| **Online Behavior Tracking** | Not enough data | 8.0 (236 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | Not enough data | 8.1 (207 reviews) ✓ Verified | 
| **CRM Lead Integration** | Not enough data | 8.2 (215 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Emma | GetResponse | 
|---|---|---|
| **Program Management** | Not enough data | 8.6 (229 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | Not enough data | 8.3 (213 reviews) ✓ Verified | 
| **Calendaring** | Not enough data | Feature Not Available | 
| **Budgeting** | Not enough data | Feature Not Available | 

#### Social

| Feature | Emma | GetResponse | 
|---|---|---|
| **Social Listening** | Not enough data | Feature Not Available | 
| **Social Sharing** | Not enough data | 8.3 (224 reviews) ✓ Verified | 
| **Social Campaigns** | Not enough data | 8.4 (196 reviews) ✓ Verified | 
| **Social Media Engagement** | Not enough data | 8.3 (199 reviews) ✓ Verified | 
| **Social Media Advertising** | Not enough data | 8.3 (184 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Emma | GetResponse | 
|---|---|---|
| **Basic Reporting** | Not enough data | 8.4 (314 reviews) ✓ Verified | 
| **Web Analytics** | Not enough data | 8.1 (253 reviews) ✓ Verified | 
| **ROI Analytics** | Not enough data | 8.0 (195 reviews) ✓ Verified | 
| **Revenue Analytics** | Not enough data | 8.1 (199 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | Not enough data | 8.1 (179 reviews) ✓ Verified | 

#### Platform

| Feature | Emma | GetResponse | 
|---|---|---|
| **Customization ** | Not enough data | 8.1 (160 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.4 (143 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.6 (157 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.3 (114 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | Feature Not Available | 
| **Performance and Reliability** | Not enough data | 8.6 (155 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 8.0 (114 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Emma | GetResponse | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Emma | GetResponse | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.3 (147 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.3 (136 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 8.0 (124 reviews) ✓ Verified | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Emma** | N/A | N/A |
| **GetResponse** | 8.5/10 | 111 |

#### Administration

| Feature | Emma | GetResponse | 
|---|---|---|
| **Template Creation** | Not enough data | Feature Not Available | 
| **Preset Template Availability** | Not enough data | Feature Not Available | 
| **Custom Unsubscribe** | Not enough data | Feature Not Available | 
| **Email Segmentation** | Not enough data | 8.7 (79 reviews) | 
| **Detailed Server Logs** | Not enough data | 7.8 (66 reviews) | 
| **Notifications** | Not enough data | Feature Not Available | 

#### Integrations

| Feature | Emma | GetResponse | 
|---|---|---|
| **Webhooks** | Not enough data | Feature Not Available | 
| **Event Tracking API** | Not enough data | 8.3 (62 reviews) | 
| **Mail Send API** | Not enough data | 8.4 (72 reviews) | 
| **Spam Filter Testing** | Not enough data | Feature Not Available | 

#### Platform

| Feature | Emma | GetResponse | 
|---|---|---|
| **Custom Tracking Domain** | Not enough data | 8.7 (82 reviews) | 
| **Multiple Domains** | Not enough data | 8.7 (70 reviews) | 
| **Dedicated IP** | Not enough data | 8.6 (71 reviews) | 
| **Documentation** | Not enough data | 8.4 (71 reviews) | 
| **Sender Reputation Management** | Not enough data | 8.4 (77 reviews) | 
| **Tracking & Reporting** | Not enough data | Feature Not Available | 
| **Enterprise Scalability** | Not enough data | 8.3 (70 reviews) | 
| **Performance and Reliability** | Not enough data | 8.8 (95 reviews) | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Emma** | 7.2/10 | 10 |
| **GetResponse** | N/A | N/A |

#### Diagnosis

| Feature | Emma | GetResponse | 
|---|---|---|
| **IP Address ** | 7.7 (8 reviews) | Not enough data | 
| **Domains** | 7.9 (7 reviews) | Not enough data | 
| **Content ** | 7.5 (8 reviews) | Not enough data | 
| **Policy Compliance** | 6.7 (8 reviews) | Not enough data | 

#### Tracking

| Feature | Emma | GetResponse | 
|---|---|---|
| **Processing Time** | 7.1 (8 reviews) | Not enough data | 
| **Placement ** | 6.3 (8 reviews) | Not enough data | 
| **Open Rate** | 8.8 (10 reviews) | Not enough data | 
| **Time to Open** | 6.4 (7 reviews) | Not enough data | 
| **Alerts** | 6.7 (7 reviews) | Not enough data | 

#### Reporting

| Feature | Emma | GetResponse | 
|---|---|---|
| **Campaign Performance** | 8.1 (9 reviews) | Not enough data | 
| **Domain Reputation** | 6.7 (7 reviews) | Not enough data | 
| **Brand Reputation** | 7.1 (8 reviews) | Not enough data | 
| **Blacklist and Whitelist** | 7.1 (8 reviews) | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | Emma | GetResponse | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Emma** | N/A | N/A |
| **GetResponse** | 8.5/10 | 47 |

#### Visitor Behavior

| Feature | Emma | GetResponse | 
|---|---|---|
| **Monitoring** | Not enough data | 8.5 (45 reviews) | 
| **Targeting** | Not enough data | 8.5 (47 reviews) | 
| **Guided Selling** | Not enough data | 8.4 (44 reviews) | 

#### Templates

| Feature | Emma | GetResponse | 
|---|---|---|
| **Library** | Not enough data | 8.4 (43 reviews) | 
| **Customization** | Not enough data | 8.7 (43 reviews) | 
| **Optimization** | Not enough data | 8.3 (42 reviews) | 

#### Personalization

| Feature | Emma | GetResponse | 
|---|---|---|
| **Recommendation** | Not enough data | 8.4 (44 reviews) | 
| **Content** | Not enough data | 8.3 (45 reviews) | 
| **Cart Abandonment** | Not enough data | 7.9 (43 reviews) | 
| **Search** | Not enough data | 8.3 (36 reviews) | 
| **Personalization Engine** | Not enough data | 8.2 (44 reviews) | 
| **Product Recommendations** | Not enough data | 8.5 (42 reviews) | 
| **A/B Testing** | Not enough data | 8.3 (43 reviews) | 
| **Personalized Messaging** | Not enough data | 8.4 (45 reviews) | 

#### Multichannel

| Feature | Emma | GetResponse | 
|---|---|---|
| **Web** | Not enough data | 8.1 (44 reviews) | 
| **Email** | Not enough data | 8.9 (46 reviews) | 
| **Mobile** | Not enough data | 8.6 (45 reviews) | 

#### Administration 

| Feature | Emma | GetResponse | 
|---|---|---|
| **Marketing Campaigns** | Not enough data | 8.8 (45 reviews) | 
| **Reports & Analytics** | Not enough data | 8.8 (46 reviews) | 
| **User Data** | Not enough data | 8.7 (44 reviews) | 
| **Integrations** | Not enough data | 8.6 (45 reviews) | 

#### Agentic AI - E-Commerce Personalization

| Feature | Emma | GetResponse | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Webinar

| Product | Score | Reviews |
|---|---|---|
| **Emma** | N/A | N/A |
| **GetResponse** | 8.7/10 | 28 |

#### Host Tools

| Feature | Emma | GetResponse | 
|---|---|---|
| **Branding** | Not enough data | 9.0 (21 reviews) | 
| **Role-based Access** | Not enough data | 8.9 (21 reviews) | 
| **Recording** | Not enough data | 9.1 (20 reviews) | 

#### Attendee Tools

| Feature | Emma | GetResponse | 
|---|---|---|
| **Registration** | Not enough data | 8.9 (21 reviews) | 
| **Attendee Live Chat** | Not enough data | 8.8 (20 reviews) | 
| **Polls and Surveys** | Not enough data | 8.0 (19 reviews) | 

#### Post-Event Tools

| Feature | Emma | GetResponse | 
|---|---|---|
| **Event Analytics** | Not enough data | 8.6 (19 reviews) | 
| **Attendee Reports** | Not enough data | 9.0 (19 reviews) | 

#### Integrations

| Feature | Emma | GetResponse | 
|---|---|---|
| **Social Media Integration** | Not enough data | 8.7 (19 reviews) | 
| **Software Integrations** | Not enough data | 8.5 (19 reviews) | 

#### Agentic AI - Webinar

| Feature | Emma | GetResponse | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Emma** | N/A | N/A |
| **GetResponse** | 8.6/10 | 5 |

#### Campaigns

| Feature | Emma | GetResponse | 
|---|---|---|
| **Customize** | Not enough data | 9.0 (5 reviews) | 
| **Scheduling** | Not enough data | Not enough data | 
| **Retarget** | Not enough data | 8.3 (5 reviews) | 
| **Segmentation** | Not enough data | Not enough data | 
| **Triggered Notifications** | Not enough data | Not enough data | 

#### Analytics

| Feature | Emma | GetResponse | 
|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | 
| **Audience Insights** | Not enough data | Not enough data | 

#### Optimization

| Feature | Emma | GetResponse | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | 8.7 (5 reviews) | 
| **Rich Notifications** | Not enough data | 8.3 (5 reviews) | 
| **Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Emma | GetResponse | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Emma** | N/A | N/A |
| **GetResponse** | N/A | N/A |

#### Segmentation

| Feature | Emma | GetResponse | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 

#### Targeting

| Feature | Emma | GetResponse | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Triggered Content

| Feature | Emma | GetResponse | 
|---|---|---|
| **Geofencing** | Not enough data | Not enough data | 
| **Triggered Emails** | Not enough data | Not enough data | 
| **Triggered Messages** | Not enough data | Not enough data | 

#### Personalized Content

| Feature | Emma | GetResponse | 
|---|---|---|
| **Recommendation Engine** | Not enough data | Not enough data | 
| **Personalized Discounts** | Not enough data | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Emma | GetResponse | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Emma** | 7.7/10 | 11 |
| **GetResponse** | 8.4/10 | 197 |

#### Templates

| Feature | Emma | GetResponse | 
|---|---|---|
| **Text and Themes** | 8.1 (9 reviews) | 8.7 (182 reviews) ✓ Verified | 
| **Stock Images** | 7.4 (7 reviews) | 8.2 (153 reviews) ✓ Verified | 
| **Proofing** | 7.4 (7 reviews) | 8.3 (151 reviews) ✓ Verified | 
| **Mobile Responsive** | 7.8 (6 reviews) | 8.7 (134 reviews) | 

#### Edit

| Feature | Emma | GetResponse | 
|---|---|---|
| **Pre-Made** | 8.3 (9 reviews) | 8.6 (159 reviews) ✓ Verified | 
| **Build** | 8.8 (10 reviews) | 8.8 (173 reviews) ✓ Verified | 
| **HTML** | 8.5 (9 reviews) | 8.6 (144 reviews) ✓ Verified | 

#### Logistics

| Feature | Emma | GetResponse | 
|---|---|---|
| **Analytics** | 8.3 (10 reviews) | 8.6 (172 reviews) ✓ Verified | 
| **Issues** | 5.7 (7 reviews) | 8.0 (153 reviews) ✓ Verified | 
| **Integrations** | 6.9 (6 reviews) | 8.5 (154 reviews) ✓ Verified | 
| **Shareable Link** | 7.3 (5 reviews) | Feature Not Available | 

#### Generative AI

| Feature | Emma | GetResponse | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.8 (42 reviews) | 
| **AI Text Summarization** | Not enough data | 7.8 (41 reviews) | 

#### Agentic AI - Email Template Builder

| Feature | Emma | GetResponse | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Emma** | 8.7/10 | 6 |
| **GetResponse** | 7.8/10 | 17 |

#### Text Messaging

| Feature | Emma | GetResponse | 
|---|---|---|
| **Bulk SMS** | 7.8 (6 reviews) | 7.5 (16 reviews) | 
| **Two-Way Text Messaging** | 8.1 (6 reviews) | 7.6 (12 reviews) | 
| **Text Scheduler** | 8.9 (6 reviews) | 7.6 (17 reviews) | 
| **Automatic Replies** | 8.6 (6 reviews) | 8.6 (17 reviews) | 
| **Automatic URL Shortening** | 9.2 (6 reviews) | 7.7 (17 reviews) | 
| **MMS Marketing** | 8.6 (6 reviews) | 7.6 (12 reviews) | 
| **Personalization** | 8.6 (6 reviews) | 8.2 (16 reviews) | 
| **Transactional SMS** | 8.9 (6 reviews) | 7.5 (12 reviews) | 

#### SMS Platform

| Feature | Emma | GetResponse | 
|---|---|---|
| **Reporting** | 9.4 (6 reviews) | 8.5 (17 reviews) | 
| **Automation** | 9.2 (6 reviews) | 7.8 (17 reviews) | 
| **White Label** | 8.9 (6 reviews) | 8.3 (17 reviews) | 
| **Text-to-Landline** | 8.6 (6 reviews) | 7.4 (12 reviews) | 
| **Short Codes** | 8.6 (6 reviews) | 7.8 (16 reviews) | 
| **API Integration** | 8.6 (6 reviews) | 7.7 (17 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Emma | GetResponse | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (5 reviews) | 
| **Multi-step Planning** | Not enough data | 7.7 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 7.7 (5 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.7 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (5 reviews) | 
| **Decision Making** | Not enough data | 8.0 (5 reviews) | 

### Email Testing

| Product | Score | Reviews |
|---|---|---|
| **Emma** | 7.7/10 | 6 |
| **GetResponse** | N/A | N/A |

#### Platform Basics

| Feature | Emma | GetResponse | 
|---|---|---|
| **Editing Platform** | 7.8 (6 reviews) | Not enough data | 
| **Spam Filter Testing** | 6.9 (6 reviews) | Not enough data | 
| **A/B Testing** | 7.5 (6 reviews) | Not enough data | 
| **Deliverability Testing** | 7.8 (6 reviews) | Not enough data | 
| **Design Testing** | 8.0 (5 reviews) | Not enough data | 

#### Platform Data

| Feature | Emma | GetResponse | 
|---|---|---|
| **Performance** | 8.1 (6 reviews) | Not enough data | 
| **Dashboard** | 8.1 (6 reviews) | Not enough data | 
| **Analytics** | 7.5 (6 reviews) | Not enough data | 

#### Agentic AI - Email Testing

| Feature | Emma | GetResponse | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Course Authoring

| Product | Score | Reviews |
|---|---|---|
| **Emma** | N/A | N/A |
| **GetResponse** | N/A | N/A |

#### Training & eLearning

| Feature | Emma | GetResponse | 
|---|---|---|
| **Content Creation** | Not enough data | Not enough data | 
| **Content Libraries** | Not enough data | Not enough data | 

#### Agentic AI - Course Authoring

| Feature | Emma | GetResponse | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Emma** | N/A | N/A |
| **GetResponse** | 8.5/10 | 148 |

#### Page Customization

| Feature | Emma | GetResponse | 
|---|---|---|
| **Drag and Drop** | Not enough data | 8.9 (134 reviews) ✓ Verified | 
| **Templates** | Not enough data | 8.9 (136 reviews) ✓ Verified | 
| **Advanced Customization** | Not enough data | 8.5 (118 reviews) ✓ Verified | 
| **Content Library** | Not enough data | 8.6 (121 reviews) ✓ Verified | 

#### Page Optimization

| Feature | Emma | GetResponse | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.5 (99 reviews) ✓ Verified | 
| **Mobile Responsive** | Not enough data | 8.8 (126 reviews) ✓ Verified | 
| **Web Analytics** | Not enough data | 8.4 (112 reviews) ✓ Verified | 
| **SEO** | Not enough data | 8.1 (103 reviews) ✓ Verified | 

#### Integrations

| Feature | Emma | GetResponse | 
|---|---|---|
| **E-Commerce Integration** | Not enough data | 8.5 (96 reviews) ✓ Verified | 
| **Email Marketing Integration** | Not enough data | 8.8 (121 reviews) ✓ Verified | 
| **Domain Integration** | Not enough data | 8.7 (116 reviews) ✓ Verified | 

#### Generative AI

| Feature | Emma | GetResponse | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.4 (43 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | Emma | GetResponse | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 8.6 (7 reviews) | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **Emma** | N/A | N/A |
| **GetResponse** | 8.0/10 | 50 |

#### Generative AI

| Feature | Emma | GetResponse | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (16 reviews) | 
| **AI Text Summarization** | Not enough data | 7.5 (16 reviews) | 
| **AI Text-to-Speech** | Not enough data | 7.3 (16 reviews) | 

#### Communication

| Feature | Emma | GetResponse | 
|---|---|---|
| **Pop-up Chat** | Not enough data | 8.8 (42 reviews) | 
| **Notifications** | Not enough data | 8.4 (45 reviews) | 
| **Targeted Emails** | Not enough data | 8.7 (42 reviews) | 
| **In-App Messaging** | Not enough data | 8.2 (38 reviews) | 
| **Co-Browsing** | Not enough data | 7.7 (30 reviews) | 

####  Internal Use

| Feature | Emma | GetResponse | 
|---|---|---|
| **Customization ** | Not enough data | 8.5 (39 reviews) | 
| **Conversation Archiving** | Not enough data | 7.8 (32 reviews) | 
| **Lead Development** | Not enough data | 7.7 (33 reviews) | 
| **Knowledge Base** | Not enough data | 8.4 (37 reviews) | 
| **Team Inbox ** | Not enough data | 7.5 (30 reviews) | 
| **Customer Profiles** | Not enough data | 8.0 (35 reviews) | 

### Talent Management

| Product | Score | Reviews |
|---|---|---|
| **Emma** | N/A | N/A |
| **GetResponse** | N/A | N/A |

#### Generative AI

| Feature | Emma | GetResponse | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Emma** | N/A | N/A |
| **GetResponse** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Emma | GetResponse | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Emma** | N/A | N/A |
| **GetResponse** | N/A | N/A |

#### Analysis

| Feature | Emma | GetResponse | 
|---|---|---|
| **Application Attribution** | Not enough data | Not enough data | 
| **Campaign Analysis** | Not enough data | Not enough data | 
| **Uninstall Tracking** | Not enough data | Not enough data | 
| **Custom Dashboards** | Not enough data | Not enough data | 

#### Campaigns

| Feature | Emma | GetResponse | 
|---|---|---|
| **Proximity Marketing** | Not enough data | Not enough data | 
| **Push Notifications** | Not enough data | Not enough data | 
| **Bulk SMS** | Not enough data | Not enough data | 
| **Two-Way Text Messaging** | Not enough data | Not enough data | 
| **Email Campaigns** | Not enough data | Not enough data | 
| **Audience Segmentation** | Not enough data | Not enough data | 

#### Engagement

| Feature | Emma | GetResponse | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | Not enough data | 

#### Platform

| Feature | Emma | GetResponse | 
|---|---|---|
| **Optimization** | Not enough data | Not enough data | 
| **Integrations - Mobile Marketing** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Emma | GetResponse | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Emma** | N/A | N/A |
| **GetResponse** | 7.9/10 | 15 |

#### Marketing Operations

| Feature | Emma | GetResponse | 
|---|---|---|
| **ROI Tracking** | Not enough data | 7.2 (12 reviews) | 
| **Data Collection** | Not enough data | 8.5 (11 reviews) | 
| **Customer Insights** | Not enough data | 8.7 (13 reviews) | 
| **Multi-User Access** | Not enough data | 8.8 (12 reviews) | 
| **Spend Management** | Not enough data | Not enough data | 
| **White Label** | Not enough data | 7.1 (11 reviews) | 

#### Campaign Activity

| Feature | Emma | GetResponse | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.2 (12 reviews) | 
| **Reports and Dashboards** | Not enough data | 7.7 (14 reviews) | 
| **Campaign Stickiness** | Not enough data | 7.4 (14 reviews) | 
| **Multichannel Tracking** | Not enough data | 7.6 (13 reviews) | 
| **Brand Optimization** | Not enough data | 7.8 (13 reviews) | 
| **Predictive Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Emma | GetResponse | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Website Builder

| Product | Score | Reviews |
|---|---|---|
| **Emma** | N/A | N/A |
| **GetResponse** | 8.9/10 | 39 |

#### Customizations

| Feature | Emma | GetResponse | 
|---|---|---|
| **Templates** | Not enough data | 9.2 (36 reviews) | 
| **Drag and Drop** | Not enough data | 9.2 (37 reviews) | 
| **HTML Input** | Not enough data | 9.0 (33 reviews) | 
| **Domain Name** | Not enough data | 8.7 (34 reviews) | 

#### Growth

| Feature | Emma | GetResponse | 
|---|---|---|
| **SEO** | Not enough data | 8.6 (34 reviews) | 
| **Site Analytics** | Not enough data | 8.8 (35 reviews) | 
| **Marketing Tools** | Not enough data | 9.1 (36 reviews) | 
| **E-Commerce** | Not enough data | 8.8 (35 reviews) | 
| **Hosting** | Not enough data | 8.7 (32 reviews) | 

#### Content

| Feature | Emma | GetResponse | 
|---|---|---|
| **Email Integrations** | Not enough data | 9.3 (34 reviews) | 
| **Content Management** | Not enough data | 8.8 (36 reviews) | 
| **Permissions** | Not enough data | 9.0 (33 reviews) | 
| **WordPress Tool** | Not enough data | 8.6 (33 reviews) | 

#### Support

| Feature | Emma | GetResponse | 
|---|---|---|
| **Customer Support** | Not enough data | 9.7 (32 reviews) | 

### Training eLearning

| Product | Score | Reviews |
|---|---|---|
| **Emma** | N/A | N/A |
| **GetResponse** | N/A | N/A |

#### Platform

| Feature | Emma | GetResponse | 
|---|---|---|
| **Customization ** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance** | Not enough data | Not enough data | 
| **Mobility** | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (5):** [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Email Marketing Software](https://www.g2.com/categories/email-marketing), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)

**Unique to Emma (4):** [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Email Testing Software](https://www.g2.com/categories/email-testing)

**Unique to GetResponse (9):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Push Notification Software](https://www.g2.com/categories/push-notification), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Website Builder Software](https://www.g2.com/categories/website-builder), [Webinar Platforms](https://www.g2.com/categories/webinar), [Live Chat Software](https://www.g2.com/categories/live-chat), [Course Authoring Software](https://www.g2.com/categories/course-authoring)


---
## Reviewer Demographics

### By Company Size

| Segment | Emma | GetResponse | 
|---|---|---|
| **Small-Business** | 49.1% | 78.0% | 
| **Mid-Market** | 36.0% | 15.8% | 
| **Enterprise** | 14.9% | 6.2% | 

### By Industry

#### Emma

- **Marketing and Advertising:** 14.6%
- **Higher Education:** 9.3%
- **Non-Profit Organization Management:** 8.7%
- **Education Management:** 4.9%
- **Computer Software:** 4.4%
- **Health, Wellness and Fitness:** 4.2%
- **Retail:** 3.2%
- **Internet:** 2.7%
- **Hospital & Health Care:** 2.7%
- **Information Technology and Services:** 2.3%
- **Other:** 43.1%

#### GetResponse

- **Marketing and Advertising:** 20.7%
- **Health, Wellness and Fitness:** 6.1%
- **Information Technology and Services:** 6.0%
- **Internet:** 5.6%
- **Professional Training & Coaching:** 3.7%
- **Real Estate:** 3.1%
- **Computer Software:** 3.0%
- **Retail:** 2.6%
- **Financial Services:** 2.4%
- **Education Management:** 2.4%
- **Other:** 44.4%

---
## Alternatives

### Alternatives to Emma

- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12969 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7393 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2568 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4541 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1205 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14695 reviews)
- [AWeber](https://www.g2.com/products/aweber/reviews) — 4.2/5 stars (649 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [Robly](https://www.g2.com/products/robly/reviews) — 4.5/5 stars (918 reviews)
- [iContact](https://www.g2.com/products/icontact/reviews) — 4.1/5 stars (1244 reviews)

### Alternatives to GetResponse

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2568 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1205 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4541 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14695 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (722 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5422 reviews)
- [SendPulse](https://www.g2.com/products/sendpulse/reviews) — 4.6/5 stars (714 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7393 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [AWeber](https://www.g2.com/products/aweber/reviews) — 4.2/5 stars (649 reviews)

---
## Top Discussions

### Emma

- Title: [WILL THEY CORRECT THE ERRORS THAT THE PLATFORM HAS?](https://www.g2.com/discussions/15545-a-corregira-n-fallos-que-tiene-la-plataforma) — 1 comment, 1 upvote
  > **Top comment:** "I agree, there are areas that need work, but overall it is a great tool. 

If you have a specific problem, inform them so they might be able to develop a..."

### GetResponse

- Title: [What is GetResponse used for?](https://www.g2.com/discussions/what-is-getresponse-used-for) — 5 comments
  > **Top comment:** "Lead search and Email marketing on level 3 with auto-reply or response... excellent product "
- Title: [Is get response good?](https://www.g2.com/discussions/is-get-response-good) — 3 comments, 1 upvote
  > **Top comment:** "A Group of Professionals with excellent marketing Modules"
- Title: [How much does GetResponse cost?](https://www.g2.com/discussions/how-much-does-getresponse-cost) — 3 comments
  > **Top comment:** "The starter account with very basic email marketing to 500 contacts is free. The next Slab is $19 onwards when you want more features. So, it really depends..."
- Title: [What is GetResponse used for?](https://www.g2.com/discussions/getresponse-what-is-getresponse-used-for) — 2 comments, 1 upvote
  > **Top comment:** "uses for GetResponse:

Email Marketing
Marketing Automation
Landing Page Creation
Webinars
Sales Funnels
Analytics and Reporting
Integration with..."
- Title: [Is there an email series template designed for putting on webinars besides the obvious reminders?](https://www.g2.com/discussions/is-there-an-email-series-template-designed-for-putting-on-webinars-besides-the-obvious-reminders) — 2 comments, 1 upvote
  > **Top comment:** "I love this software ,i use for creating landing pages for my business "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/emma-vs-getresponse)