# Emma vs Klaviyo Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Klaviyo excels in **personalization** capabilities, allowing users to create highly tailored email and SMS campaigns based on customer behavior. Users appreciate the robust segmentation features that enable them to manage multiple brands and create custom flows effortlessly.
- **Users say** that Emma offers a **user-friendly template builder** that simplifies the design process. Reviewers highlight the drag-and-drop editor, which makes it easy for non-technical users, like graphic designers, to create visually appealing emails without needing HTML knowledge.
- **According to verified reviews** , Klaviyo's **automation features** are a standout, with users praising the platform for its ability to send timely, personalized messages. This capability is particularly beneficial for businesses looking to enhance customer engagement through targeted campaigns.
- **Reviewers mention** that while Emma has a clean and modern dashboard, it sometimes struggles with **email deliverability** , receiving lower ratings in this area compared to Klaviyo. Users have expressed concerns about their emails reaching the intended audience effectively.
- **G2 reviewers highlight** that Klaviyo's **analytics and reporting tools** provide valuable insights into campaign performance, helping users make data-driven decisions. The ability to view detailed reports within campaigns is a feature that many find indispensable for optimizing their marketing strategies.
- **Users report** that Emma's **customer support** is commendable, with many praising the responsiveness and helpfulness of the support team. However, Klaviyo also receives positive feedback for its support, indicating that both platforms prioritize user assistance, though Klaviyo has a slight edge in overall satisfaction ratings.



| | Emma | Klaviyo | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 555 | 1,353 | 
| **Largest Market Segment** | Small-Business (49.1% of reviews) | Small-Business (82.2% of reviews) | 
| **Entry Level Price** | $105.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### Emma

Pros:
- Ease of Use (8 reviews)
- Easy Creation (5 reviews)

Cons:
- Limited Features (4 reviews)
- Missing Features (4 reviews)

### Klaviyo

Pros:
- Ease of Use (167 reviews)
- Email Marketing (131 reviews)

Cons:
- Expensive (73 reviews)
- Learning Curve (63 reviews)

---
## Ratings Comparison
| Rating | Emma | Klaviyo | 
|---|---|---|
  | **Meets Requirements** | 8.3 (478 reviews) | 9.0 (987 reviews) | 
  | **Ease of Use** | 8.3 (480 reviews) | 8.6 (996 reviews) | 
  | **Ease of Setup** | 8.2 (194 reviews) | 8.5 (644 reviews) | 
  | **Ease of Admin** | 8.2 (186 reviews) | 8.9 (522 reviews) | 
  | **Quality of Support** | 8.2 (421 reviews) | 8.4 (939 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.3 (180 reviews) | 8.9 (526 reviews) | 
  | **Product Direction (% positive)** | 7.6 (471 reviews) | 8.9 (935 reviews) | 

---
## Pricing

### Emma

#### Entry-Level Pricing

Plan: Emma Lite

Price: $105.00 Per Month

Description: Marketers who need to nail the basics.

Key Features:
- Drag and Drop Editor
- Built-In Integrations
- Email and Phone Support

[Browse all 4 editions](https://www.g2.com/products/emma/pricing)

#### Free Trial

No

### Klaviyo

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Emma** | 8.2/10 | 438 |
| **Klaviyo** | N/A | N/A |

#### Email Marketing

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Email and Mobile Preview** | 8.7 (390 reviews) ✓ Verified | Not enough data | 
| **Manage Email Lists** | 8.0 (389 reviews) ✓ Verified | Not enough data | 
| **High-Volume Sending** | 8.8 (368 reviews) ✓ Verified | Not enough data | 
| **Building and Personalizing Emails** | 8.3 (392 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.8 (394 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.3 (384 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.3 (266 reviews) ✓ Verified | Not enough data | 
| **Multi-user Account** | 8.6 (70 reviews) ✓ Verified | Not enough data | 
| **Surveys** | 8.4 (53 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Emma | Klaviyo | 
|---|---|---|
| **A/B Testing** | 8.0 (249 reviews) ✓ Verified | Not enough data | 
| **Basic Reporting** | 8.5 (363 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Emma | Klaviyo | 
|---|---|---|
| **AI Text Generation** | 8.1 (16 reviews) | Not enough data | 
| **AI Text Summarization** | 8.0 (16 reviews) | Not enough data | 

#### Agentic AI - Email Marketing

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Integration

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Data Import & Export Tools** | 8.2 (145 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.3 (92 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.6 (85 reviews) ✓ Verified | Not enough data | 
| **CRM Integration** | 7.8 (27 reviews) ✓ Verified | Not enough data | 
| **Social Media Integration** | Feature Not Available | Not enough data | 
| **E-Commerce Integration** | 8.2 (21 reviews) ✓ Verified | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Emma** | N/A | N/A |
| **Klaviyo** | 8.2/10 | 678 |

#### Email Marketing

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | 9.0 (570 reviews) ✓ Verified | 
| **Sending Outbound Emails** | Not enough data | 9.3 (559 reviews) ✓ Verified | 
| **Manage Email Deliverability** | Not enough data | 8.9 (504 reviews) ✓ Verified | 
| **Automated Email Responses** | Not enough data | 9.0 (497 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | 7.9 (382 reviews) ✓ Verified | 
| **Dynamic Content** | Not enough data | 8.3 (406 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | 8.7 (439 reviews) ✓ Verified | 
| **Mobile Optimized** | Not enough data | 8.7 (454 reviews) | 
| **Search Tracking and Optimization** | Not enough data | 8.2 (253 reviews) | 

#### Lead Management

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | 8.5 (356 reviews) | 
| **Data Quality Management** | Not enough data | 8.4 (273 reviews) | 
| **Segmentation** | Not enough data | 9.0 (524 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | Not enough data | 7.8 (221 reviews) | 
| **Lead Nurturing** | Not enough data | 8.5 (359 reviews) ✓ Verified | 
| **Online Behavior Tracking** | Not enough data | 8.5 (401 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | Not enough data | 8.4 (333 reviews) ✓ Verified | 
| **CRM Lead Integration** | Not enough data | 8.3 (289 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Program Management** | Not enough data | 8.7 (348 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | Not enough data | 8.0 (199 reviews) | 
| **Calendaring** | Not enough data | 8.1 (288 reviews) ✓ Verified | 
| **Budgeting** | Not enough data | 7.6 (198 reviews) | 

#### Social

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Social Listening** | Not enough data | Feature Not Available | 
| **Social Sharing** | Not enough data | 7.8 (196 reviews) | 
| **Social Campaigns** | Not enough data | 7.8 (189 reviews) | 
| **Social Media Engagement** | Not enough data | 7.5 (184 reviews) | 
| **Social Media Advertising** | Not enough data | 7.8 (258 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Basic Reporting** | Not enough data | 8.5 (496 reviews) ✓ Verified | 
| **Web Analytics** | Not enough data | 8.3 (416 reviews) ✓ Verified | 
| **ROI Analytics** | Not enough data | 8.4 (429 reviews) ✓ Verified | 
| **Revenue Analytics** | Not enough data | 8.4 (443 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | Not enough data | 7.6 (200 reviews) | 

#### Platform

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Customization ** | Not enough data | 8.5 (337 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.7 (329 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.9 (318 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.3 (208 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | 7.8 (194 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.9 (325 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 8.0 (161 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (27 reviews) | 
| **Multi-step Planning** | Not enough data | 7.0 (25 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (26 reviews) | 
| **Adaptive Learning** | Not enough data | 7.0 (23 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (26 reviews) | 
| **Decision Making** | Not enough data | 7.3 (25 reviews) | 

#### Integration

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.5 (324 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.6 (324 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 8.5 (272 reviews) ✓ Verified | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Emma** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Administration

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Template Creation** | Not enough data | Not enough data | 
| **Preset Template Availability** | Not enough data | Not enough data | 
| **Custom Unsubscribe** | Not enough data | Not enough data | 
| **Email Segmentation** | Not enough data | Not enough data | 
| **Detailed Server Logs** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 

#### Integrations

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Webhooks** | Not enough data | Not enough data | 
| **Event Tracking API** | Not enough data | Not enough data | 
| **Mail Send API** | Not enough data | Not enough data | 
| **Spam Filter Testing** | Not enough data | Not enough data | 

#### Platform

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Custom Tracking Domain** | Not enough data | Not enough data | 
| **Multiple Domains** | Not enough data | Not enough data | 
| **Dedicated IP** | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | 
| **Sender Reputation Management** | Not enough data | Not enough data | 
| **Tracking & Reporting** | Not enough data | Not enough data | 
| **Enterprise Scalability** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Emma** | N/A | N/A |
| **Klaviyo** | 7.0/10 | 17 |

#### Messenger

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Sequencing** | Not enough data | 7.6 (14 reviews) | 
| **AI** | Not enough data | 6.4 (14 reviews) | 
| **Live Chat** | Not enough data | 6.5 (14 reviews) | 
| **Customization Interface** | Not enough data | 6.3 (13 reviews) | 

#### Channels

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Social Media** | Not enough data | 6.4 (13 reviews) | 
| **Website** | Not enough data | 7.4 (14 reviews) | 
| **Text Message (SMS)** | Not enough data | 6.5 (14 reviews) | 
| **Voice Assistants** | Not enough data | 6.3 (13 reviews) | 
| **Other** | Not enough data | 6.9 (13 reviews) | 

#### Customers

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Targeting** | Not enough data | 8.3 (14 reviews) | 
| **Profiles** | Not enough data | 7.7 (14 reviews) | 
| **Analytics** | Not enough data | 7.3 (13 reviews) | 
| **Lead Gathering** | Not enough data | 6.9 (13 reviews) | 
| **Sales Conversion** | Not enough data | 6.9 (14 reviews) | 

#### Agentic AI - Conversational Marketing

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Emma** | 7.2/10 | 10 |
| **Klaviyo** | 8.3/10 | 40 |

#### Diagnosis

| Feature | Emma | Klaviyo | 
|---|---|---|
| **IP Address ** | 7.7 (8 reviews) | 8.2 (29 reviews) | 
| **Domains** | 7.9 (7 reviews) | 8.6 (30 reviews) | 
| **Content ** | 7.5 (8 reviews) | 8.4 (33 reviews) | 
| **Policy Compliance** | 6.7 (8 reviews) | 8.5 (31 reviews) | 

#### Tracking

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Processing Time** | 7.1 (8 reviews) | 8.3 (28 reviews) | 
| **Placement ** | 6.3 (8 reviews) | 7.9 (28 reviews) | 
| **Open Rate** | 8.8 (10 reviews) | 9.0 (35 reviews) | 
| **Time to Open** | 6.4 (7 reviews) | 8.7 (31 reviews) | 
| **Alerts** | 6.7 (7 reviews) | 8.6 (28 reviews) | 

#### Reporting

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Campaign Performance** | 8.1 (9 reviews) | 9.1 (33 reviews) | 
| **Domain Reputation** | 6.7 (7 reviews) | 8.7 (29 reviews) | 
| **Brand Reputation** | 7.1 (8 reviews) | 8.7 (29 reviews) | 
| **Blacklist and Whitelist** | 7.1 (8 reviews) | 8.4 (27 reviews) | 

#### Agentic AI - Email Deliverability

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (15 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (14 reviews) | 
| **Decision Making** | Not enough data | 8.0 (14 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Emma** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Segmentation

| Feature | Emma | Klaviyo | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 

#### Targeting

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Triggered Content

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Geofencing** | Not enough data | Not enough data | 
| **Triggered Emails** | Not enough data | Not enough data | 
| **Triggered Messages** | Not enough data | Not enough data | 

#### Personalized Content

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Recommendation Engine** | Not enough data | Not enough data | 
| **Personalized Discounts** | Not enough data | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Emma** | 7.7/10 | 11 |
| **Klaviyo** | 8.1/10 | 501 |

#### Templates

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Text and Themes** | 8.1 (9 reviews) | 8.6 (427 reviews) ✓ Verified | 
| **Stock Images** | 7.4 (7 reviews) | Feature Not Available | 
| **Proofing** | 7.4 (7 reviews) | 8.4 (348 reviews) ✓ Verified | 
| **Mobile Responsive** | 7.8 (6 reviews) | 8.8 (259 reviews) | 

#### Edit

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Pre-Made** | 8.3 (9 reviews) | 8.4 (359 reviews) ✓ Verified | 
| **Build** | 8.8 (10 reviews) | 8.8 (422 reviews) ✓ Verified | 
| **HTML** | 8.5 (9 reviews) | 8.3 (334 reviews) ✓ Verified | 

#### Logistics

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Analytics** | 8.3 (10 reviews) | 8.7 (428 reviews) ✓ Verified | 
| **Issues** | 5.7 (7 reviews) | 7.9 (340 reviews) ✓ Verified | 
| **Integrations** | 6.9 (6 reviews) | 8.8 (402 reviews) ✓ Verified | 
| **Shareable Link** | 7.3 (5 reviews) | 8.4 (198 reviews) | 

#### Generative AI

| Feature | Emma | Klaviyo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (66 reviews) | 
| **AI Text Summarization** | Not enough data | 7.4 (52 reviews) | 

#### Agentic AI - Email Template Builder

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.4 (19 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (19 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Emma** | 8.7/10 | 6 |
| **Klaviyo** | 8.0/10 | 172 |

#### Text Messaging

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Bulk SMS** | 7.8 (6 reviews) | 8.6 (151 reviews) | 
| **Two-Way Text Messaging** | 8.1 (6 reviews) | 8.1 (101 reviews) | 
| **Text Scheduler** | 8.9 (6 reviews) | 8.8 (133 reviews) ✓ Verified | 
| **Automatic Replies** | 8.6 (6 reviews) | 8.3 (115 reviews) ✓ Verified | 
| **Automatic URL Shortening** | 9.2 (6 reviews) | 8.7 (126 reviews) ✓ Verified | 
| **MMS Marketing** | 8.6 (6 reviews) | 8.5 (107 reviews) | 
| **Personalization** | 8.6 (6 reviews) | 8.9 (135 reviews) ✓ Verified | 
| **Transactional SMS** | 8.9 (6 reviews) | 8.7 (55 reviews) | 

#### SMS Platform

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Reporting** | 9.4 (6 reviews) | 8.6 (135 reviews) ✓ Verified | 
| **Automation** | 9.2 (6 reviews) | 8.9 (135 reviews) ✓ Verified | 
| **White Label** | 8.9 (6 reviews) | Feature Not Available | 
| **Text-to-Landline** | 8.6 (6 reviews) | Feature Not Available | 
| **Short Codes** | 8.6 (6 reviews) | 8.3 (63 reviews) | 
| **API Integration** | 8.6 (6 reviews) | 8.8 (111 reviews) ✓ Verified | 

#### Agentic AI - SMS Marketing

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (11 reviews) | 
| **Multi-step Planning** | Not enough data | 6.7 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 6.8 (10 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.7 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (10 reviews) | 
| **Decision Making** | Not enough data | 7.0 (10 reviews) | 

### Email Testing

| Product | Score | Reviews |
|---|---|---|
| **Emma** | 7.7/10 | 6 |
| **Klaviyo** | N/A | N/A |

#### Platform Basics

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Editing Platform** | 7.8 (6 reviews) | Not enough data | 
| **Spam Filter Testing** | 6.9 (6 reviews) | Not enough data | 
| **A/B Testing** | 7.5 (6 reviews) | Not enough data | 
| **Deliverability Testing** | 7.8 (6 reviews) | Not enough data | 
| **Design Testing** | 8.0 (5 reviews) | Not enough data | 

#### Platform Data

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Performance** | 8.1 (6 reviews) | Not enough data | 
| **Dashboard** | 8.1 (6 reviews) | Not enough data | 
| **Analytics** | 7.5 (6 reviews) | Not enough data | 

#### Agentic AI - Email Testing

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Emma** | N/A | N/A |
| **Klaviyo** | 8.4/10 | 131 |

#### Data Sourcing

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Data Enrichment** | Not enough data | 8.4 (76 reviews) | 
| **Expandability** | Not enough data | 8.3 (68 reviews) | 
| **Content Marketing** | Not enough data | 8.5 (96 reviews) | 
| **Multiple Devices** | Not enough data | 8.5 (91 reviews) | 

#### Intelligence

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Marketing Metrics** | Not enough data | 8.6 (105 reviews) | 
| **Predictive Modeling** | Not enough data | 8.1 (73 reviews) | 
| **Recommendation Engine** | Not enough data | 8.0 (68 reviews) | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Emma** | N/A | N/A |
| **Klaviyo** | 8.5/10 | 31 |

#### Design and Customization

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Pre-Designed Templates** | Not enough data | 9.0 (24 reviews) | 
| **Pop-Up Types** | Not enough data | 8.9 (25 reviews) | 
| **No-Code Customization** | Not enough data | 9.1 (24 reviews) | 
| **Mobile Optimized** | Not enough data | 8.9 (22 reviews) | 

#### Campaigns

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Targeting** | Not enough data | 8.8 (24 reviews) | 
| **Triggered Campaigns** | Not enough data | 8.9 (22 reviews) | 
| **A/B Testing** | Not enough data | 8.8 (24 reviews) | 
| **Analytics** | Not enough data | 8.8 (25 reviews) | 

#### Integrations

| Feature | Emma | Klaviyo | 
|---|---|---|
| **CRM/Email Integrations** | Not enough data | 9.1 (23 reviews) | 
| **WCM Integrations** | Not enough data | 8.1 (19 reviews) | 
| **E-Commerce Integrations** | Not enough data | 9.1 (25 reviews) | 
| **Social Media Integrations** | Not enough data | 8.5 (20 reviews) | 

#### Generative AI

| Feature | Emma | Klaviyo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (20 reviews) | 

#### Agentic AI - Vulnerability Scanner

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 7.5 (10 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Emma** | N/A | N/A |
| **Klaviyo** | 7.9/10 | 21 |

#### Platform Basics

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 9.0 (17 reviews) | 
| **Journey Optimization** | Not enough data | 9.0 (16 reviews) | 

#### Platform Data

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Journey Reporting** | Not enough data | 8.5 (16 reviews) | 
| **Trends Reporting** | Not enough data | 8.3 (15 reviews) | 
| **Dashboards** | Not enough data | 8.8 (15 reviews) | 
| **Advanced Data Filtering** | Not enough data | 8.2 (15 reviews) | 

#### Platform Additional Functionality

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Journey Mapping** | Not enough data | 8.4 (16 reviews) | 
| **Integrations** | Not enough data | 9.2 (14 reviews) | 
| **Automated Alerts** | Not enough data | 8.3 (14 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.0 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (5 reviews) | 
| **Adaptive Learning** | Not enough data | 6.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (6 reviews) | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Emma** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Page Customization

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Drag and Drop** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Advanced Customization** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 

#### Page Optimization

| Feature | Emma | Klaviyo | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Mobile Responsive** | Not enough data | Not enough data | 
| **Web Analytics** | Not enough data | Not enough data | 
| **SEO** | Not enough data | Not enough data | 

#### Integrations

| Feature | Emma | Klaviyo | 
|---|---|---|
| **E-Commerce Integration** | Not enough data | Not enough data | 
| **Email Marketing Integration** | Not enough data | Not enough data | 
| **Domain Integration** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Emma | Klaviyo | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Emma** | N/A | N/A |
| **Klaviyo** | 8.6/10 | 10 |

#### Collection

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Authentification** | Not enough data | 7.4 (7 reviews) | 
| **Review Forms** | Not enough data | 8.8 (7 reviews) | 
| **Personalization** | Not enough data | 8.6 (6 reviews) | 
| **Engagement** | Not enough data | 8.6 (6 reviews) | 
| **Community Q&A** | Not enough data | 7.2 (6 reviews) | 

#### Agentic AI - Review Management

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Moderation

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Reviewer Validation** | Not enough data | 9.5 (7 reviews) | 
| **Response Types** | Not enough data | 9.0 (5 reviews) | 
| **Legal Agreements** | Not enough data | 9.3 (5 reviews) | 

#### Use Cases

| Feature | Emma | Klaviyo | 
|---|---|---|
| **E-commerce** | Not enough data | 9.8 (9 reviews) | 
| **Retail** | Not enough data | 8.9 (6 reviews) | 
| **Customer Service** | Not enough data | 9.7 (5 reviews) | 

#### Administration

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Incentives** | Not enough data | 9.3 (7 reviews) | 
| **Syndication** | Not enough data | 8.6 (6 reviews) | 
| **Insights** | Not enough data | 8.0 (5 reviews) | 
| **Content** | Not enough data | 8.0 (5 reviews) | 
| **Sampling** | Not enough data | 8.0 (5 reviews) | 

#### Display Options

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Badges** | Not enough data | 8.6 (6 reviews) | 
| **Widgets** | Not enough data | 8.3 (7 reviews) | 
| **Integration & APIs** | Not enough data | 8.3 (6 reviews) | 
| **Marketing** | Not enough data | 8.1 (6 reviews) | 

#### Generative AI

| Feature | Emma | Klaviyo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.8 (6 reviews) | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Emma** | N/A | N/A |
| **Klaviyo** | 7.4/10 | 6 |

#### Customization

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Custom Fields** | Not enough data | Not enough data | 
| **Conditional Logic** | Not enough data | 8.6 (6 reviews) | 
| **Multi-page Forms** | Not enough data | 7.0 (5 reviews) | 
| **Design** | Not enough data | 6.7 (5 reviews) | 

#### Additional Functionality

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Embedded Forms** | Not enough data | 7.0 (5 reviews) | 
| **Offline Capability** | Not enough data | 7.7 (5 reviews) | 
| **Notifications** | Not enough data | Not enough data | 
| **Payments** | Not enough data | Not enough data | 
| **Mobile Forms** | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Emma** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Transactional Messages** | Not enough data | Not enough data | 
| **Bulk WhatsApp Messaging** | Not enough data | Not enough data | 
| **Conversational Messaging** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | 
| **Automated Replies** | Not enough data | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 
| **WhatsApp Commerce** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Emma** | N/A | N/A |
| **Klaviyo** | 6.9/10 | 17 |

#### Agentic AI - Personalization

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (14 reviews) | 
| **Adaptive Learning** | Not enough data | 6.9 (15 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.8 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (14 reviews) | 
| **Decision Making** | Not enough data | 7.4 (16 reviews) | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Emma** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Emma | Klaviyo | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Emma** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Emma | Klaviyo | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Emma** | N/A | N/A |
| **Klaviyo** | 7.8/10 | 27 |

#### Marketing Operations

| Feature | Emma | Klaviyo | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.5 (19 reviews) | 
| **Data Collection** | Not enough data | 8.4 (18 reviews) | 
| **Customer Insights** | Not enough data | 8.8 (20 reviews) | 
| **Multi-User Access** | Not enough data | 8.8 (17 reviews) | 
| **Spend Management** | Not enough data | 7.3 (16 reviews) | 
| **White Label** | Not enough data | 7.6 (15 reviews) | 

#### Campaign Activity

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.1 (18 reviews) | 
| **Reports and Dashboards** | Not enough data | 8.5 (23 reviews) | 
| **Campaign Stickiness** | Not enough data | 8.1 (17 reviews) | 
| **Multichannel Tracking** | Not enough data | 7.5 (17 reviews) | 
| **Brand Optimization** | Not enough data | 8.1 (17 reviews) | 
| **Predictive Analytics** | Not enough data | 8.1 (16 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.6 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 7.9 (8 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Emma** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Emma | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)

**Unique to Emma (5):** [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Email Marketing Software](https://www.g2.com/categories/email-marketing), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Email Testing Software](https://www.g2.com/categories/email-testing)

**Unique to Klaviyo (11):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Review Management Software](https://www.g2.com/categories/review-management-software), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging)


---
## Reviewer Demographics

### By Company Size

| Segment | Emma | Klaviyo | 
|---|---|---|
| **Small-Business** | 49.1% | 82.2% | 
| **Mid-Market** | 36.0% | 16.0% | 
| **Enterprise** | 14.9% | 1.7% | 

### By Industry

#### Emma

- **Marketing and Advertising:** 14.6%
- **Higher Education:** 9.3%
- **Non-Profit Organization Management:** 8.7%
- **Education Management:** 4.9%
- **Computer Software:** 4.4%
- **Health, Wellness and Fitness:** 4.2%
- **Retail:** 3.2%
- **Internet:** 2.7%
- **Hospital & Health Care:** 2.7%
- **Information Technology and Services:** 2.3%
- **Other:** 43.1%

#### Klaviyo

- **Retail:** 19.3%
- **Marketing and Advertising:** 12.7%
- **Apparel & Fashion:** 12.6%
- **Consumer Goods:** 11.5%
- **Health, Wellness and Fitness:** 7.2%
- **Food & Beverages:** 4.6%
- **Cosmetics:** 2.8%
- **Luxury Goods & Jewelry:** 2.2%
- **Sporting Goods:** 1.6%
- **Consumer Electronics:** 1.5%
- **Other:** 24.0%

---
## Alternatives

### Alternatives to Emma

- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12965 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7392 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2566 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4462 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1203 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14689 reviews)
- [AWeber](https://www.g2.com/products/aweber/reviews) — 4.2/5 stars (649 reviews)
- [Robly](https://www.g2.com/products/robly/reviews) — 4.5/5 stars (918 reviews)
- [iContact](https://www.g2.com/products/icontact/reviews) — 4.1/5 stars (1244 reviews)

### Alternatives to Klaviyo

- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14689 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1681 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1203 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4462 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14758 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (624 reviews)

---
## Top Discussions

### Emma

- Title: [WILL THEY CORRECT THE ERRORS THAT THE PLATFORM HAS?](https://www.g2.com/discussions/15545-a-corregira-n-fallos-que-tiene-la-plataforma) — 1 comment, 1 upvote
  > **Top comment:** "I agree, there are areas that need work, but overall it is a great tool. 

If you have a specific problem, inform them so they might be able to develop a..."

### Klaviyo

- Title: [What is UTM tracking Klaviyo?](https://www.g2.com/discussions/what-is-utm-tracking-klaviyo) — 3 comments
  > **Top comment:** "You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated."
- Title: [how can i know the language for my clients](https://www.g2.com/discussions/13491-how-can-i-know-the-language-for-my-clients) — 3 comments, 1 upvote
  > **Top comment:** "You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick..."
- Title: [What is Klaviyo used for?](https://www.g2.com/discussions/what-is-klaviyo-used-for) — 2 comments
  > **Top comment:** "It is a tool for email  marketing."
- Title: [Does Klaviyo integrate with Shopify?](https://www.g2.com/discussions/does-klaviyo-integrate-with-shopify) — 2 comments
  > **Top comment:** "Yes"
- Title: [Are their pre-built flows available?](https://www.g2.com/discussions/13499-are-their-pre-built-flows-available) — 2 comments, 1 upvote
  > **Top comment:** "You can set up any combination of new flows and even run split tests on  those in a flow. They also have video tutorials to do this."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/emma-vs-klaviyo)