# SAP Engagement Cloud (formerly SAP Emarsys) vs Zoho Marketing Automation Comparison
---
## AI Generated Summary
- **G2 reviewers report** that SAP Engagement Cloud excels in user experience, with many praising its **intuitive dashboard** that simplifies the process of creating automations and campaigns. Users appreciate the minimal learning curve, allowing them to focus on their marketing efforts rather than troubleshooting.
- **Users say** that Zoho Marketing Automation offers a clean and easy-to-navigate interface, which is particularly beneficial for managing **multichannel campaigns** and customer journeys. This organization helps streamline daily tasks, making it a solid choice for those who prioritize simplicity in their workflow.
- **According to verified reviews** , SAP Engagement Cloud has a significantly higher G2 Score, indicating greater overall user satisfaction. Reviewers highlight its ability to integrate relational data from other systems, enhancing communication strategies and campaign effectiveness.
- **Reviewers mention** that while Zoho Marketing Automation is effective for basic email campaigns and contact management, it may not offer the same depth of features as SAP Engagement Cloud. Users noted that the platform is great for simple tasks but can fall short for more complex marketing needs.
- **G2 reviewers highlight** the quality of support provided by SAP Engagement Cloud, with many users noting that the assistance they receive is responsive and helpful. This support is crucial for businesses looking to maximize their marketing automation efforts without facing significant roadblocks.
- **Users report** that Zoho Marketing Automation shines in its **lead nurturing features** and seamless CRM integration, making it a strong contender for small businesses focused on improving conversions. However, some users feel that it lacks the advanced capabilities found in SAP Engagement Cloud, which may be more suitable for mid-market companies.



| | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 640 | 113 | 
| **Largest Market Segment** | Mid-Market (53.3% of reviews) | Small-Business (60.4% of reviews) | 
| **Entry Level Price** | $ | Free Trial | 

---
## Top Pros & Cons

### SAP Engagement Cloud (formerly SAP Emarsys)

Pros:
- Ease of Use (76 reviews)
- Automation (56 reviews)

Cons:
- Missing Features (40 reviews)
- Learning Curve (39 reviews)

### Zoho Marketing Automation

Pros:
- Automation (19 reviews)
- Ease of Use (18 reviews)

Cons:
- Learning Curve (10 reviews)
- Poor Customer Support (8 reviews)

---
## Ratings Comparison
| Rating | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
  | **Meets Requirements** | 8.3 (406 reviews) | 8.1 (82 reviews) | 
  | **Ease of Use** | 8.2 (413 reviews) | 8.1 (82 reviews) | 
  | **Ease of Setup** | 7.2 (219 reviews) | 7.8 (51 reviews) | 
  | **Ease of Admin** | 8.2 (172 reviews) | 7.5 (38 reviews) | 
  | **Quality of Support** | 8.4 (400 reviews) | 8.0 (75 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (173 reviews) | 7.9 (38 reviews) | 
  | **Product Direction (% positive)** | 8.9 (381 reviews) | 8.5 (78 reviews) | 

---
## Pricing

### SAP Engagement Cloud (formerly SAP Emarsys)

#### Entry-Level Pricing

Plan: ESSENTIAL

Price: $

Description: Achieve your most essential objectives through marketing personalization and automation.


[Browse all 3 editions](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/pricing)

#### Free Trial

No

### Zoho Marketing Automation

#### Entry-Level Pricing

Plan: Free Trial

Price: Free Trial

Description: With the 14-day free trial, you can access all the advanced features of our ‘Professional’ plan. 

Key Features:
- Get started with Zoho Marketing Automation with Free trial

[Browse all 4 editions](https://www.g2.com/products/zoho-marketing-automation/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.7/10 | 297 |
| **Zoho Marketing Automation** | 8.1/10 | 67 |

#### Email Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Building and Personalizing Emails** | 8.7 (264 reviews) ✓ Verified | 8.2 (48 reviews) | 
| **Sending Outbound Emails** | 8.7 (249 reviews) ✓ Verified | 8.6 (45 reviews) | 
| **Manage Email Deliverability** | 8.5 (258 reviews) ✓ Verified | 8.6 (45 reviews) | 
| **Automated Email Responses** | 8.3 (234 reviews) ✓ Verified | 8.7 (48 reviews) | 

#### Online Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Landing Pages and Forms** | 7.0 (158 reviews) ✓ Verified | 8.3 (46 reviews) | 
| **Dynamic Content** | 8.0 (191 reviews) ✓ Verified | 7.9 (44 reviews) | 
| **A/B Testing** | 8.1 (218 reviews) ✓ Verified | 8.1 (41 reviews) | 
| **Mobile Optimized** | 8.0 (215 reviews) ✓ Verified | 8.2 (43 reviews) | 
| **Search Tracking and Optimization** | 7.8 (158 reviews) | 7.9 (43 reviews) | 

#### Lead Management

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Marketing Lead Database** | 7.9 (174 reviews) ✓ Verified | 8.6 (46 reviews) | 
| **Data Quality Management** | 7.8 (192 reviews) ✓ Verified | Feature Not Available | 
| **Segmentation** | 8.5 (243 reviews) ✓ Verified | 8.2 (50 reviews) | 
| **Lead Scoring and Grading** | 7.8 (161 reviews) ✓ Verified | 8.1 (48 reviews) | 
| **Lead Nurturing** | 8.0 (159 reviews) ✓ Verified | 8.5 (50 reviews) | 
| **Online Behavior Tracking** | 8.2 (183 reviews) ✓ Verified | 8.2 (47 reviews) | 
| **Automated Alerts and Tasks** | 7.8 (146 reviews) ✓ Verified | 8.1 (47 reviews) | 
| **CRM Lead Integration** | 8.2 (144 reviews) ✓ Verified | 8.6 (51 reviews) | 

#### Campaign Management

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Program Management** | 8.2 (182 reviews) ✓ Verified | 8.4 (46 reviews) | 
| **Event / Webinar Marketing** | 7.8 (122 reviews) | 7.5 (41 reviews) | 
| **Calendaring** | 7.6 (113 reviews) ✓ Verified | 8.3 (42 reviews) | 
| **Budgeting** | 7.0 (84 reviews) | 7.5 (40 reviews) | 

#### Social

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Social Listening** | 7.3 (93 reviews) | 8.0 (41 reviews) | 
| **Social Sharing** | 7.5 (103 reviews) ✓ Verified | 8.0 (40 reviews) | 
| **Social Campaigns** | 7.4 (101 reviews) ✓ Verified | 8.5 (40 reviews) | 
| **Social Media Engagement** | 7.4 (93 reviews) ✓ Verified | 8.0 (41 reviews) | 
| **Social Media Advertising** | 7.5 (104 reviews) ✓ Verified | 7.9 (42 reviews) | 

#### Reporting & Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Basic Reporting** | 8.0 (238 reviews) ✓ Verified | 8.4 (49 reviews) | 
| **Web Analytics** | 7.8 (176 reviews) ✓ Verified | 8.3 (45 reviews) | 
| **ROI Analytics** | 7.6 (165 reviews) ✓ Verified | 7.7 (44 reviews) | 
| **Revenue Analytics** | 7.4 (173 reviews) ✓ Verified | 7.8 (44 reviews) | 
| **SEO / Keyword Analytics** | 7.4 (109 reviews) | 7.3 (40 reviews) | 

#### Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Customization ** | 7.6 (154 reviews) ✓ Verified | 7.7 (36 reviews) | 
| **Workflow Capability** | 8.1 (136 reviews) ✓ Verified | 8.6 (41 reviews) | 
| **User, Role, and Access Management** | 8.5 (152 reviews) ✓ Verified | 8.5 (37 reviews) | 
| **Internationalization** | 7.9 (106 reviews) ✓ Verified | 7.4 (36 reviews) | 
| **Sandbox / Test Environments** | 6.8 (107 reviews) ✓ Verified | 7.8 (31 reviews) | 
| **Performance and Reliability** | 8.5 (137 reviews) ✓ Verified | 8.3 (38 reviews) | 
| **Output Document Generation** | 7.6 (103 reviews) ✓ Verified | Feature Not Available | 

#### Agentic AI - Marketing Automation

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (29 reviews) | Not enough data | 
| **Multi-step Planning** | 6.1 (28 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (30 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (29 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (29 reviews) | 5.3 (5 reviews) | 
| **Decision Making** | 6.7 (29 reviews) | Not enough data | 

#### Integration

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Data Import & Export Tools** | 7.8 (159 reviews) ✓ Verified | 8.2 (39 reviews) | 
| **Integration APIs** | 7.6 (152 reviews) ✓ Verified | 7.9 (38 reviews) | 
| **Breadth of Partner Applications** | 7.4 (117 reviews) ✓ Verified | 7.9 (37 reviews) | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.9/10 | 49 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Metrics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Sessions - Digital Analytics** | 7.8 (35 reviews) | Not enough data | 
| **Engagement** | 8.1 (38 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.0 (30 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.0 (34 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.1 (33 reviews) | Not enough data | 
| **Retention** | 8.3 (35 reviews) | Not enough data | 
| **Return** | 7.8 (33 reviews) | Not enough data | 
| **Conversions** | 8.3 (36 reviews) | Not enough data | 
| **Funnels** | 8.0 (33 reviews) | Not enough data | 

#### Reporting

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Real-Time Reporting** | 8.0 (40 reviews) | Not enough data | 
| **Trending** | 8.1 (37 reviews) | Not enough data | 
| **Retroactive Reporting** | 7.8 (35 reviews) | Not enough data | 
| **Segmentation** | 8.6 (39 reviews) | Not enough data | 
| **Mobile Reporting** | 8.1 (37 reviews) | Not enough data | 
| **Unification Across Devices** | 7.9 (32 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 7.7 (37 reviews) | Not enough data | 

#### Other

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **User Data** | 8.2 (35 reviews) | Not enough data | 
| **Site Search Reporting** | 8.0 (32 reviews) | Not enough data | 
| **Load Time Monitoring** | 8.0 (29 reviews) | Not enough data | 
| **Campaign Tracking** | 8.4 (36 reviews) | Not enough data | 
| **E-Commerce** | 8.2 (31 reviews) | Not enough data | 
| **Promotional Messages** | 8.4 (31 reviews) | Not enough data | 
| **Administration Alerts** | 7.7 (34 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (8 reviews) | Not enough data | 
| **Decision Making** | 7.1 (8 reviews) | Not enough data | 

#### Administration

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **API / Integrations** | 7.1 (38 reviews) | Not enough data | 
| **QA Testing** | 7.5 (36 reviews) | Not enough data | 
| **Performance and Reliability** | 8.3 (40 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (40 reviews) | Not enough data | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 100 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Administration

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Template Creation** | 8.2 (82 reviews) | Not enough data | 
| **Preset Template Availability** | 7.9 (75 reviews) | Not enough data | 
| **Custom Unsubscribe** | 7.8 (75 reviews) | Not enough data | 
| **Email Segmentation** | 8.6 (85 reviews) | Not enough data | 
| **Detailed Server Logs** | 7.1 (58 reviews) | Not enough data | 
| **Notifications** | 7.8 (65 reviews) | Not enough data | 

#### Integrations

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Webhooks** | 7.8 (48 reviews) | Not enough data | 
| **Event Tracking API** | 7.8 (58 reviews) | Not enough data | 
| **Mail Send API** | 8.0 (58 reviews) | Not enough data | 
| **Spam Filter Testing** | 7.7 (58 reviews) | Not enough data | 

#### Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Custom Tracking Domain** | 8.1 (55 reviews) | Not enough data | 
| **Multiple Domains** | 7.9 (54 reviews) | Not enough data | 
| **Dedicated IP** | 8.3 (49 reviews) | Not enough data | 
| **Documentation** | 7.8 (64 reviews) | Not enough data | 
| **Sender Reputation Management** | 8.2 (59 reviews) | Not enough data | 
| **Tracking & Reporting** | 8.4 (73 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.0 (55 reviews) | Not enough data | 
| **Performance and Reliability** | 8.4 (70 reviews) | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 106 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Diagnosis

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **IP Address ** | 6.9 (61 reviews) | Not enough data | 
| **Domains** | 7.3 (66 reviews) | Not enough data | 
| **Content ** | 7.8 (72 reviews) | Not enough data | 
| **Policy Compliance** | 7.4 (65 reviews) | Not enough data | 

#### Tracking

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Processing Time** | 7.3 (70 reviews) | Not enough data | 
| **Placement ** | 7.1 (61 reviews) | Not enough data | 
| **Open Rate** | 8.2 (86 reviews) | Not enough data | 
| **Time to Open** | 8.0 (80 reviews) | Not enough data | 
| **Alerts** | 7.3 (59 reviews) | Not enough data | 

#### Reporting

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Campaign Performance** | 8.2 (93 reviews) | Not enough data | 
| **Domain Reputation** | 7.6 (80 reviews) | Not enough data | 
| **Brand Reputation** | 7.6 (72 reviews) | Not enough data | 
| **Blacklist and Whitelist** | 7.6 (77 reviews) | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (18 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (18 reviews) | Not enough data | 
| **Decision Making** | 7.2 (18 reviews) | Not enough data | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.8/10 | 12 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Web Analytics** | 8.8 (8 reviews) | Not enough data | 
| **Campaign Tracking** | 8.8 (8 reviews) | Not enough data | 
| **Audience Insights** | 9.0 (8 reviews) | Not enough data | 
| **Reports & Dashboards** | 8.9 (9 reviews) | Not enough data | 
| **Personalization** | 8.1 (8 reviews) | Not enough data | 
| **Marketing Automation** | 9.1 (9 reviews) | Not enough data | 

#### Content Management

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Customizable Templated Workflows** | 9.2 (10 reviews) | Not enough data | 
| **Asset Management** | 8.5 (9 reviews) | Not enough data | 
| **Portals and Sites** | Feature Not Available | Not enough data | 

#### Design & Development

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **No-Code App Development** | 9.0 (8 reviews) | Not enough data | 
| **Low-Code App Development** | 9.0 (8 reviews) | Not enough data | 
| **Self-Service Capabilities** | 8.2 (10 reviews) | Not enough data | 

#### Agentic AI - Digital Experience Platforms

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Location-Based Marketing

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.3/10 | 16 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Administration

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Integration** | 7.0 (10 reviews) | Not enough data | 
| **Geofencing** | 7.0 (10 reviews) | Not enough data | 
| **Wi-Fi Marketing** | 6.5 (9 reviews) | Not enough data | 
| **Beacons** | 6.5 (8 reviews) | Not enough data | 
| **IP Geolocation** | 7.5 (10 reviews) | Not enough data | 

#### Agentic AI - Location-Based Marketing Features

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Geolocation** | 7.7 (11 reviews) | Not enough data | 
| **Campaign Automation** | 8.0 (10 reviews) | Not enough data | 
| **Analytics** | 8.2 (11 reviews) | Not enough data | 
| **Security Compliance** | 7.6 (11 reviews) | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 142 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Visitor Behavior

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Monitoring** | 8.5 (94 reviews) ✓ Verified | Not enough data | 
| **Targeting** | 8.8 (101 reviews) ✓ Verified | Not enough data | 
| **Guided Selling** | 8.2 (79 reviews) ✓ Verified | Not enough data | 

#### Templates

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Library** | 8.0 (96 reviews) ✓ Verified | Not enough data | 
| **Customization** | 8.6 (98 reviews) ✓ Verified | Not enough data | 
| **Optimization** | 8.5 (95 reviews) ✓ Verified | Not enough data | 

#### Personalization

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Recommendation** | 8.6 (104 reviews) ✓ Verified | Not enough data | 
| **Content** | 8.4 (93 reviews) ✓ Verified | Not enough data | 
| **Cart Abandonment** | 8.5 (96 reviews) ✓ Verified | Not enough data | 
| **Search** | 8.4 (69 reviews) ✓ Verified | Not enough data | 
| **Personalization Engine** | 8.7 (86 reviews) ✓ Verified | Not enough data | 
| **Product Recommendations** | 8.6 (100 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 8.5 (96 reviews) ✓ Verified | Not enough data | 
| **Personalized Messaging** | 8.7 (92 reviews) ✓ Verified | Not enough data | 

#### Multichannel

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Web** | 8.3 (86 reviews) ✓ Verified | Not enough data | 
| **Email** | 8.9 (117 reviews) ✓ Verified | Not enough data | 
| **Mobile** | 8.4 (89 reviews) ✓ Verified | Not enough data | 

#### Administration 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Marketing Campaigns** | 8.7 (105 reviews) ✓ Verified | Not enough data | 
| **Reports & Analytics** | 8.5 (111 reviews) ✓ Verified | Not enough data | 
| **User Data** | 8.5 (102 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 8.2 (90 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Natural Language Interaction** | 5.2 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 5.4 (8 reviews) | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 33 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Campaigns

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Customize** | 7.7 (24 reviews) | Not enough data | 
| **Scheduling** | 8.3 (26 reviews) | Not enough data | 
| **Retarget** | 7.9 (24 reviews) | Not enough data | 
| **Segmentation** | 8.3 (27 reviews) | Not enough data | 
| **Triggered Notifications** | 8.0 (24 reviews) | Not enough data | 

#### Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Campaign Performance** | 7.6 (24 reviews) | Not enough data | 
| **Audience Insights** | 7.3 (24 reviews) | Not enough data | 

#### Optimization

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **A/B Testing** | 7.6 (24 reviews) | Not enough data | 
| **Personalization** | 8.2 (25 reviews) | Not enough data | 
| **Rich Notifications** | 7.0 (22 reviews) | Not enough data | 
| **Integrations** | 7.4 (23 reviews) | Not enough data | 

#### Agentic AI - Push Notification

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (13 reviews) | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.4/10 | 27 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Segmentation

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **A/B Testing** | 8.8 (20 reviews) | Not enough data | 
| **Customer Profiles** | 8.9 (19 reviews) | Not enough data | 

#### Targeting

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Behavioral Targeting** | 8.7 (19 reviews) | Not enough data | 
| **Contextual Targeting** | 8.3 (17 reviews) | Not enough data | 

#### Triggered Content

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Geofencing** | 8.1 (15 reviews) | Not enough data | 
| **Triggered Emails** | 8.9 (21 reviews) | Not enough data | 
| **Triggered Messages** | 8.9 (19 reviews) | Not enough data | 

#### Personalized Content

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Recommendation Engine** | 8.4 (20 reviews) | Not enough data | 
| **Personalized Discounts** | 9.0 (15 reviews) | Not enough data | 
| **Website Personalization** | 8.6 (17 reviews) | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 8.3 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (6 reviews) | Not enough data | 
| **Decision Making** | 8.1 (6 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.1/10 | 31 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Text Messaging

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Bulk SMS** | 8.3 (23 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 7.4 (18 reviews) | Not enough data | 
| **Text Scheduler** | 8.5 (24 reviews) | Not enough data | 
| **Automatic Replies** | 7.7 (17 reviews) | Feature Not Available | 
| **Automatic URL Shortening** | 8.0 (20 reviews) | Not enough data | 
| **MMS Marketing** | 7.1 (18 reviews) | Not enough data | 
| **Personalization** | 8.3 (23 reviews) | Not enough data | 
| **Transactional SMS** | 7.9 (19 reviews) | Not enough data | 

#### SMS Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Reporting** | 7.8 (23 reviews) | Not enough data | 
| **Automation** | 8.6 (23 reviews) | Not enough data | 
| **White Label** | 7.4 (17 reviews) | Not enough data | 
| **Text-to-Landline** | 6.9 (15 reviews) | Not enough data | 
| **Short Codes** | 7.1 (16 reviews) | Feature Not Available | 
| **API Integration** | 8.2 (19 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | 5.4 (9 reviews) | Not enough data | 
| **Multi-step Planning** | 5.4 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 6.1 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.6 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 5.2 (9 reviews) | Not enough data | 
| **Decision Making** | 5.6 (9 reviews) | Not enough data | 

#### AI Automation - SMS Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### AI Content Generation - SMS Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Zoho Marketing Automation** | N/A | N/A |

#### Platform Basics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Templates** | Not enough data | Not enough data | 
| **Exporting** | Not enough data | Not enough data | 
| **Multi-user Access and Collaboration** | Not enough data | Not enough data | 
| **Multiple Personas** | Not enough data | Not enough data | 
| **Data Analytics ** | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 59 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Platform Basics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Dynamic Segmentation** | 8.6 (50 reviews) | Not enough data | 
| **Journey Optimization** | 8.6 (48 reviews) | Not enough data | 

#### Platform Data

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Journey Reporting** | 8.1 (45 reviews) | Not enough data | 
| **Trends Reporting** | 8.0 (47 reviews) | Not enough data | 
| **Dashboards** | 8.4 (51 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.9 (44 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Journey Mapping** | 7.8 (44 reviews) | Not enough data | 
| **Integrations** | 8.1 (42 reviews) | Not enough data | 
| **Automated Alerts** | 7.9 (40 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 8.3 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 8.0 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (9 reviews) | Not enough data | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.0/10 | 28 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Loyalty Experience

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Loyalty Engine** | 8.4 (15 reviews) | Not enough data | 
| **Rewards** | 8.6 (15 reviews) | Not enough data | 
| **Membership** | 8.4 (17 reviews) | Not enough data | 
| **Personalization** | 8.5 (22 reviews) | Not enough data | 
| **Gamification** | 7.4 (12 reviews) | Not enough data | 
| **Loyalty Cards** | 7.8 (13 reviews) | Not enough data | 

#### Loyalty Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Communication Tools** | 8.7 (15 reviews) | Not enough data | 
| **Customer Relationship Management (CRM)** | 8.7 (18 reviews) | Not enough data | 
| **Loyalty Analytics** | 8.3 (15 reviews) | Not enough data | 
| **Localization** | 8.5 (16 reviews) | Not enough data | 
| **Integrations** | 8.8 (18 reviews) | Not enough data | 

#### Agentic AI - Loyalty Management

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (6 reviews) | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Zoho Marketing Automation** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Transactional Messages** | Not enough data | Not enough data | 
| **Bulk WhatsApp Messaging** | Not enough data | Not enough data | 
| **Conversational Messaging** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | 
| **Automated Replies** | Not enough data | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 
| **WhatsApp Commerce** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Zoho Marketing Automation** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.6/10 | 91 |
| **Zoho Marketing Automation** | N/A | N/A |

#### Analysis

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Application Attribution** | 8.0 (43 reviews) | Not enough data | 
| **Campaign Analysis** | 8.3 (69 reviews) ✓ Verified | Not enough data | 
| **Uninstall Tracking** | 7.7 (38 reviews) | Not enough data | 
| **Custom Dashboards** | 8.1 (54 reviews) | Not enough data | 

#### Campaigns

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Proximity Marketing** | 7.9 (42 reviews) ✓ Verified | Not enough data | 
| **Push Notifications** | 8.4 (46 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 8.4 (39 reviews) ✓ Verified | Not enough data | 
| **Two-Way Text Messaging** | 7.8 (32 reviews) | Not enough data | 
| **Email Campaigns** | 9.1 (64 reviews) | Not enough data | 
| **Audience Segmentation** | 8.8 (62 reviews) | Not enough data | 

#### Engagement

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Coupons and Promotions** | 8.1 (52 reviews) | Not enough data | 

#### Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Optimization** | 8.4 (59 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | 8.1 (28 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (43 reviews) | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 6.0 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 5.4 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 6.0 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (7 reviews) | Not enough data | 
| **Decision Making** | 7.4 (7 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 112 |
| **Zoho Marketing Automation** | 7.9/10 | 31 |

#### Marketing Operations

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **ROI Tracking** | 8.0 (70 reviews) ✓ Verified | 7.8 (24 reviews) ✓ Verified | 
| **Data Collection** | 8.5 (83 reviews) ✓ Verified | 8.1 (24 reviews) ✓ Verified | 
| **Customer Insights** | 8.3 (80 reviews) ✓ Verified | 7.8 (24 reviews) ✓ Verified | 
| **Multi-User Access** | 8.8 (81 reviews) ✓ Verified | 8.4 (23 reviews) ✓ Verified | 
| **Spend Management** | Feature Not Available | 7.3 (22 reviews) ✓ Verified | 
| **White Label** | Feature Not Available | 7.2 (20 reviews) | 

#### Campaign Activity

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Campaign Insights** | 8.3 (94 reviews) ✓ Verified | 8.5 (23 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.4 (101 reviews) ✓ Verified | 7.8 (25 reviews) ✓ Verified | 
| **Campaign Stickiness** | 8.1 (74 reviews) ✓ Verified | 8.3 (24 reviews) ✓ Verified | 
| **Multichannel Tracking** | 8.0 (75 reviews) ✓ Verified | 8.3 (23 reviews) ✓ Verified | 
| **Brand Optimization** | 8.4 (72 reviews) ✓ Verified | 8.0 (22 reviews) ✓ Verified | 
| **Predictive Analytics** | 8.1 (73 reviews) | 7.1 (21 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (16 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (16 reviews) | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Zoho Marketing Automation** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)

**Unique to SAP Engagement Cloud (formerly SAP Emarsys) (11):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Location-Based Marketing Software](https://www.g2.com/categories/location-based-marketing), [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Zoho Marketing Automation (2):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | SAP Engagement Cloud (formerly SAP Emarsys) | Zoho Marketing Automation | 
|---|---|---|
| **Small-Business** | 23.6% | 60.4% | 
| **Mid-Market** | 53.3% | 34.7% | 
| **Enterprise** | 23.1% | 5.0% | 

### By Industry

#### SAP Engagement Cloud (formerly SAP Emarsys)

- **Retail:** 28.3%
- **Apparel & Fashion:** 10.4%
- **Consumer Goods:** 5.3%
- **Marketing and Advertising:** 4.7%
- **Sporting Goods:** 3.9%
- **Leisure, Travel & Tourism:** 3.5%
- **Entertainment:** 2.0%
- **Computer Software:** 2.0%
- **Health, Wellness and Fitness:** 2.0%
- **Internet:** 1.8%
- **Other:** 36.0%

#### Zoho Marketing Automation

- **Marketing and Advertising:** 22.1%
- **Information Technology and Services:** 11.6%
- **Computer Software:** 9.5%
- **Financial Services:** 5.3%
- **Retail:** 5.3%
- **Health, Wellness and Fitness:** 3.2%
- **Staffing and Recruiting:** 3.2%
- **Education Management:** 3.2%
- **Construction:** 3.2%
- **Hospital & Health Care:** 2.1%
- **Other:** 31.6%

---
## Alternatives

### Alternatives to SAP Engagement Cloud (formerly SAP Emarsys)

- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1228 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1413 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14725 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14869 reviews)

### Alternatives to Zoho Marketing Automation

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14869 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14725 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5427 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (568 reviews)
- [RD Station Marketing](https://www.g2.com/products/rd-station-marketing/reviews) — 4.7/5 stars (370 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3148 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (665 reviews)

---
## Top Discussions

### SAP Engagement Cloud (formerly SAP Emarsys)

- Title: [Can I add other templates if I don't want to use html?](https://www.g2.com/discussions/44709-can-i-add-other-templates-if-i-don-t-want-to-use-html) — 2 comments, 1 upvote
  > **Top comment:** "Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a..."
- Title: [how much turnvoer my company need before emarsys is worth.](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) — 1 comment, 1 upvote
  > **Top comment:** "Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover."
- Title: [Why don't they have support for training in Spanish?](https://www.g2.com/discussions/42614-por-que-no-tienen-soporte-para-las-capacitaciones-en-espanol) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

### Zoho Marketing Automation

- Title: [How do I use Zoho marketing automation?](https://www.g2.com/discussions/how-do-i-use-zoho-marketing-automation) — 1 comment
  > **Top comment:** "Comment deleted by user."
- Title: [Is Zoho a marketing automation tool?](https://www.g2.com/discussions/is-zoho-a-marketing-automation-tool) — 1 comment *(includes official response)*
  > **Top comment:** "Zoho Corporation is a global tech company offering SaaS applications and online productivity tools.  
Zoho Marketing Automation is an omnichannel marketing..."
- Title: [What are marketing automation features?](https://www.g2.com/discussions/zoho-marketing-automation-what-are-marketing-automation-features) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Zoho Marketing Automation is equipped with the finest marketing features enabling businesses of any size to go-to-market instantly. Here are a few feature..."
- Title: [What are the four key features of marketing automation software?](https://www.g2.com/discussions/zoho-marketing-automation-what-are-the-four-key-features-of-marketing-automation-software) — 1 comment *(includes official response)*
  > **Top comment:** "A marketing automation software helps businesses automate the entire customer lifecycle, right from creating awareness for your brand, to engage with..."
- Title: [How can I use this?](https://www.g2.com/discussions/how-can-i-use-this) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "You can use Zoho Marketing Automation for engaging with your audience on multiple channels using different automated campaigns.

Use this link to start..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/sap-engagement-cloud-formerly-sap-emarsys-vs-zoho-marketing-automation)