Compare Listrak and SAP Engagement Cloud (formerly SAP Emarsys) 
At a Glance
Market Segments
Mid-Market (57.7% of reviews)
Mid-Market (54.2% of reviews)
Entry-Level Pricing
No pricing available
$
Listrak
Star Rating
(305)4.5 out of 5
Market Segments
Mid-Market (57.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ListrakSAP Engagement Cloud (formerly SAP Emarsys)
Star Rating
(583)4.3 out of 5
Market Segments
Mid-Market (54.2% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Listrak excels in providing a tailored experience for e-commerce teams, with features like automated abandoned cart and browse abandonment flows that are noted for their reliability in driving revenue. Users appreciate how the platform is specifically designed to address the unique challenges faced by B2B and wholesale workflows.
- Users say that SAP Engagement Cloud (formerly SAP Emarsys) stands out for its comprehensive campaign support, including push notifications and automation programs. Reviewers highlight the platform's ability to personalize campaigns at scale using real-time data and AI insights, making it effective for reaching target audiences.
- According to verified reviews, Listrak receives high marks for its intuitive setup process, with users praising the onboarding experience as straightforward and user-friendly. This ease of setup is a significant advantage for teams looking to implement marketing solutions quickly.
- Reviewers mention that while SAP Engagement Cloud offers a clear and compact design, some users find it less intuitive than Listrak, particularly when it comes to navigating its features. However, the platform's extensive API capabilities are appreciated for facilitating data import and export.
- G2 reviewers highlight Listrak's superior quality of support, with many users expressing satisfaction with the responsiveness and helpfulness of the support team. This level of customer service is a key differentiator for teams that require ongoing assistance.
- Users report that SAP Engagement Cloud, while effective in campaign personalization, sometimes lacks the same level of user satisfaction in terms of overall usability compared to Listrak. Despite this, its advanced segmentation and event-triggered workflows are praised for enhancing campaign effectiveness.
Pricing
Entry-Level Pricing
Listrak
No pricing availableSAP Engagement Cloud (formerly SAP Emarsys)
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Listrak
No trial information availableSAP Engagement Cloud (formerly SAP Emarsys)
No trial information availableRatings
Meets Requirements
8.8
264
8.3
404
Ease of Use
8.3
265
8.2
409
Ease of Setup
8.1
140
7.1
215
Ease of Admin
8.7
122
8.2
172
Quality of Support
9.4
262
8.4
398
Has the product been a good partner in doing business?
9.4
120
8.5
173
Product Direction (% positive)
9.2
257
8.9
377
Features by Category
Email Marketing
8.9
179
|
Verified
8.7
264
|
Verified
9.2
179
|
Verified
8.7
248
|
Verified
9.0
178
|
Verified
8.5
258
|
Verified
8.9
160
|
Verified
8.3
233
|
Verified
Online Marketing
7.8
109
|
Verified
7.0
158
|
Verified
8.4
144
|
Verified
8.0
191
|
Verified
8.6
159
|
Verified
8.1
218
|
Verified
8.6
155
|
Verified
8.0
215
|
Verified
8.0
100
|
Verified
7.8
158
Lead Management
8.3
96
|
Verified
7.9
174
|
Verified
8.3
109
|
Verified
7.8
192
|
Verified
8.8
166
|
Verified
8.5
242
|
Verified
7.9
76
|
Verified
7.8
161
|
Verified
8.0
91
|
Verified
8.0
158
|
Verified
8.2
109
|
Verified
8.2
183
|
Verified
8.6
102
|
Verified
7.8
146
|
Verified
8.2
81
|
Verified
8.2
144
|
Verified
Campaign Management
8.6
118
|
Verified
8.2
182
|
Verified
7.5
74
7.8
122
7.7
82
|
Verified
7.6
113
|
Verified
7.5
70
7.0
84
Social
6.3
56
|
Verified
7.3
93
6.4
58
|
Verified
7.5
103
|
Verified
6.6
57
|
Verified
7.4
101
|
Verified
6.5
54
|
Verified
7.4
93
|
Verified
6.8
60
|
Verified
7.5
104
|
Verified
Reporting & Analytics
8.6
169
|
Verified
8.0
237
|
Verified
8.3
126
|
Verified
7.8
176
|
Verified
8.3
125
|
Verified
7.6
165
|
Verified
8.3
144
|
Verified
7.4
173
|
Verified
7.3
74
|
Verified
7.4
109
Platform
8.0
117
|
Verified
7.5
153
|
Verified
8.3
106
|
Verified
8.1
135
|
Verified
8.8
121
|
Verified
8.5
152
|
Verified
7.3
70
|
Verified
7.9
106
|
Verified
7.6
77
|
Verified
6.8
107
|
Verified
8.8
124
|
Verified
8.5
137
|
Verified
8.2
83
|
Verified
7.6
103
|
Verified
Agentic AI - Marketing Automation
5.7
7
6.5
29
6.7
6
6.1
28
6.0
7
6.4
30
6.0
7
6.4
29
6.2
7
6.6
29
6.4
7
6.7
29
Integration
8.7
122
|
Verified
7.8
158
|
Verified
8.3
116
|
Verified
7.6
151
|
Verified
7.9
98
|
Verified
7.4
117
|
Verified
Metrics
Not enough data
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Reporting
Not enough data
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.7
37
Other
Not enough data
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Administration
Not enough data
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Administration
Not enough data
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Integrations
Not enough data
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Platform
Not enough data
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
Diagnosis
Not enough data
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Tracking
Not enough data
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Reporting
Not enough data
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Agentic AI - Email Deliverability
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
Not enough data
8.5
94
|
Verified
Not enough data
8.8
101
|
Verified
Not enough data
8.2
79
|
Verified
Templates
Not enough data
8.0
96
|
Verified
Not enough data
8.6
98
|
Verified
Not enough data
8.5
95
|
Verified
Personalization
Not enough data
8.6
104
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.4
69
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.7
92
|
Verified
Multichannel
Not enough data
8.3
86
|
Verified
Not enough data
8.9
117
|
Verified
Not enough data
8.4
89
|
Verified
Administration
Not enough data
8.7
105
|
Verified
Not enough data
8.5
111
|
Verified
Not enough data
8.5
102
|
Verified
Not enough data
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
5.2
8
Not enough data
5.4
8
Campaigns
Not enough data
7.7
24
Not enough data
8.3
26
Not enough data
7.9
24
Not enough data
8.3
27
Not enough data
8.0
24
Analytics
Not enough data
7.6
24
Not enough data
7.3
24
Optimization
Not enough data
7.6
24
Not enough data
8.2
25
Not enough data
7.0
22
Not enough data
7.4
23
Agentic AI - Push Notification
Not enough data
6.5
13
Not enough data
6.4
13
Not enough data
6.4
13
Segmentation
Not enough data
8.8
20
Not enough data
8.9
19
Targeting
Not enough data
8.7
19
Not enough data
8.3
17
Triggered Content
Not enough data
8.1
15
Not enough data
8.9
21
Not enough data
8.9
19
Personalized Content
Not enough data
8.4
20
Not enough data
9.0
15
Not enough data
8.6
17
Agentic AI - Personalization Engines
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Text Messaging
9.0
77
8.3
23
7.7
42
7.4
18
9.2
70
8.5
24
9.0
58
7.7
17
8.8
69
8.0
20
8.7
71
7.1
18
8.3
74
8.3
23
8.2
58
7.9
19
SMS Platform
8.4
81
7.8
23
8.5
76
8.6
23
7.5
37
7.4
17
6.6
30
6.9
15
8.9
75
7.1
16
8.5
59
8.2
19
Agentic AI - SMS Marketing
Not enough data
5.4
9
Not enough data
5.4
9
Not enough data
6.1
9
Not enough data
5.6
9
Not enough data
5.2
9
Not enough data
5.6
9
Data Sourcing
7.7
33
|
Verified
Not enough data
7.9
31
|
Verified
Not enough data
Feature Not Available
Not enough data
7.7
34
|
Verified
Not enough data
Intelligence
8.3
37
|
Verified
Not enough data
7.1
37
|
Verified
Not enough data
7.9
36
|
Verified
Not enough data
Platform Basics
Not enough data
8.6
50
Not enough data
8.6
48
Platform Data
Not enough data
8.1
45
Not enough data
8.0
47
Not enough data
8.4
51
Not enough data
7.9
44
Platform Additional Functionality
Not enough data
7.8
44
Not enough data
8.1
42
Not enough data
7.9
40
Agentic AI - Customer Journey Analytics
Not enough data
8.0
10
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.3
9
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.2
46
|
Verified
8.0
43
8.6
69
8.3
68
|
Verified
7.6
31
|
Verified
7.7
38
7.7
46
|
Verified
8.1
54
Campaigns
7.6
37
7.9
42
|
Verified
8.4
40
8.4
46
|
Verified
8.4
59
8.4
39
|
Verified
7.4
31
|
Verified
7.8
32
9.2
71
|
Verified
9.1
64
8.9
69
|
Verified
8.8
62
Engagement
8.7
58
|
Verified
8.1
52
Platform
8.7
63
|
Verified
8.4
59
8.5
53
8.1
28
|
Verified
7.9
39
|
Verified
8.3
43
Agentic AI - Mobile Marketing
Not enough data
6.3
8
Not enough data
6.0
8
Not enough data
5.4
9
Not enough data
6.0
8
Not enough data
6.4
7
Not enough data
7.4
7
Marketing Operations
Not enough data
8.0
70
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.3
80
|
Verified
Not enough data
8.8
81
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
94
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.1
74
|
Verified
Not enough data
8.0
75
|
Verified
Not enough data
8.4
72
|
Verified
Not enough data
8.1
73
Agentic AI - Marketing Analytics
Not enough data
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Categories
Categories
Shared Categories
Listrak and SAP Engagement Cloud (formerly SAP Emarsys) are categorized as Marketing Automation, SMS Marketing, and Mobile Marketing
Unique Categories
SAP Engagement Cloud (formerly SAP Emarsys) is categorized as Personalization Engines, Push Notification, E-Commerce Personalization, Location-Based Marketing, Digital Experience Platforms (DXP), Email Deliverability, Customer Journey Analytics, Loyalty Management, Marketing Analytics, Transactional Email, and Digital Analytics
Reviews
Reviewers' Company Size
Listrak
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Engagement Cloud (formerly SAP Emarsys)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
36.8%
Consumer Goods
13.1%
Apparel & Fashion
8.9%
Marketing and Advertising
5.8%
Food & Beverages
5.2%
Other
30.2%
Retail
28.1%
Apparel & Fashion
10.5%
Consumer Goods
5.3%
Marketing and Advertising
4.7%
Sporting Goods
3.9%
Other
47.4%
Alternatives
Discussions
What channels do you support?
1 Comment
Official Response from Listrak
From within our single platform, our clients execute sophisticated, data-driven campaigns in the email, web, social, mobile, and in-store channels.Read more
Do you offer AI programs?
1 Comment
Official Response from Listrak
Yes; our CRM and multi-channel marketing platform combines AI, self-learning predictive algorithms, and actionable analytics in our Artificial Intelligence...Read more
Do you provide advanced analytics/customer CRM?
1 Comment
Official Response from Listrak
Yes; our marketing CRM platform unifies cross-channel customer data to provide a single source of truth and answers to marketers’ most important questions....Read more
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Engagement Cloud (formerly SAP Emarsys)
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
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