# Klaviyo vs SAP Engagement Cloud (formerly SAP Emarsys) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Klaviyo excels in **user experience** , with many users praising its intuitive interface that allows for easy management of multiple brands and robust segmentation capabilities. One user highlighted the ability to create personalized email and SMS campaigns based on real customer behavior, which enhances marketing effectiveness.
- **Users say** that SAP Engagement Cloud offers a solid **email marketing** experience, particularly appreciating its VCE feature and intuitive user interface. Reviewers noted that the platform is easy to navigate, making it beneficial for handling multiple segments in marketing campaigns.
- **According to verified reviews** , Klaviyo stands out for its **automation features** , allowing users to set up complex workflows that drive personalized customer interactions. Users have expressed satisfaction with the platform's ability to send targeted communications based on customer behavior, which is a significant advantage for businesses looking to enhance engagement.
- **Reviewers mention** that while SAP Engagement Cloud has a user-friendly setup process, it sometimes struggles with **customization** options compared to Klaviyo. Users have noted that while the initial setup is straightforward, they desire more flexibility in tailoring the platform to their specific needs.
- **Users highlight** that Klaviyo's **reporting capabilities** are robust, providing detailed insights into campaign performance. This feature allows marketers to track the effectiveness of their strategies in real-time, which is crucial for optimizing future campaigns.
- **G2 reviewers report** that both platforms offer quality support, but Klaviyo's **customer service** is often noted as being more responsive and helpful. Users appreciate the quick assistance they receive, which can be a deciding factor for businesses that rely heavily on timely support for their marketing efforts.



| | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 1,350 | 618 | 
| **Largest Market Segment** | Small-Business (82.2% of reviews) | Mid-Market (53.2% of reviews) | 
| **Entry Level Price** | No pricing available | $ | 

---
## Top Pros & Cons

### Klaviyo

Pros:
- Ease of Use (160 reviews)
- Email Marketing (123 reviews)

Cons:
- Expensive (69 reviews)
- Missing Features (56 reviews)

### SAP Engagement Cloud (formerly SAP Emarsys)

Pros:
- Ease of Use (76 reviews)
- Automation (56 reviews)

Cons:
- Missing Features (40 reviews)
- Learning Curve (39 reviews)

---
## Ratings Comparison
| Rating | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
  | **Meets Requirements** | 9.0 (985 reviews) | 8.3 (405 reviews) | 
  | **Ease of Use** | 8.6 (994 reviews) | 8.2 (411 reviews) | 
  | **Ease of Setup** | 8.5 (642 reviews) | 7.1 (217 reviews) | 
  | **Ease of Admin** | 8.9 (522 reviews) | 8.2 (172 reviews) | 
  | **Quality of Support** | 8.4 (937 reviews) | 8.4 (399 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (526 reviews) | 8.5 (173 reviews) | 
  | **Product Direction (% positive)** | 8.9 (933 reviews) | 8.9 (379 reviews) | 

---
## Pricing

### Klaviyo

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### SAP Engagement Cloud (formerly SAP Emarsys)

#### Entry-Level Pricing

Plan: ESSENTIAL

Price: $

Description: Achieve your most essential objectives through marketing personalization and automation.


[Browse all 3 editions](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.2/10 | 676 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.7/10 | 295 |

#### Email Marketing

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Building and Personalizing Emails** | 9.0 (569 reviews) ✓ Verified | 8.7 (264 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 9.3 (558 reviews) ✓ Verified | 8.7 (248 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.9 (504 reviews) ✓ Verified | 8.5 (258 reviews) ✓ Verified | 
| **Automated Email Responses** | 9.0 (495 reviews) ✓ Verified | 8.3 (233 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Landing Pages and Forms** | 7.9 (382 reviews) ✓ Verified | 7.0 (158 reviews) ✓ Verified | 
| **Dynamic Content** | 8.3 (406 reviews) ✓ Verified | 8.0 (191 reviews) ✓ Verified | 
| **A/B Testing** | 8.7 (439 reviews) ✓ Verified | 8.1 (218 reviews) ✓ Verified | 
| **Mobile Optimized** | 8.7 (454 reviews) | 8.0 (215 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 8.2 (253 reviews) | 7.8 (158 reviews) | 

#### Lead Management

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Marketing Lead Database** | 8.5 (356 reviews) | 7.9 (174 reviews) ✓ Verified | 
| **Data Quality Management** | 8.4 (273 reviews) | 7.8 (192 reviews) ✓ Verified | 
| **Segmentation** | 9.0 (522 reviews) ✓ Verified | 8.5 (243 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 7.8 (221 reviews) | 7.8 (161 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.5 (359 reviews) ✓ Verified | 8.0 (159 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.5 (401 reviews) ✓ Verified | 8.2 (183 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.4 (333 reviews) ✓ Verified | 7.8 (146 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.2 (288 reviews) ✓ Verified | 8.2 (144 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Program Management** | 8.7 (348 reviews) ✓ Verified | 8.2 (182 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 8.0 (199 reviews) | 7.8 (122 reviews) | 
| **Calendaring** | 8.1 (288 reviews) ✓ Verified | 7.6 (113 reviews) ✓ Verified | 
| **Budgeting** | 7.6 (198 reviews) | 7.0 (84 reviews) | 

#### Social

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Social Listening** | Feature Not Available | 7.3 (93 reviews) | 
| **Social Sharing** | 7.8 (196 reviews) | 7.5 (103 reviews) ✓ Verified | 
| **Social Campaigns** | 7.8 (189 reviews) | 7.4 (101 reviews) ✓ Verified | 
| **Social Media Engagement** | 7.5 (184 reviews) | 7.4 (93 reviews) ✓ Verified | 
| **Social Media Advertising** | 7.8 (258 reviews) ✓ Verified | 7.5 (104 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Basic Reporting** | 8.5 (496 reviews) ✓ Verified | 8.0 (238 reviews) ✓ Verified | 
| **Web Analytics** | 8.3 (416 reviews) ✓ Verified | 7.8 (176 reviews) ✓ Verified | 
| **ROI Analytics** | 8.4 (429 reviews) ✓ Verified | 7.6 (165 reviews) ✓ Verified | 
| **Revenue Analytics** | 8.4 (443 reviews) ✓ Verified | 7.4 (173 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 7.6 (200 reviews) | 7.4 (109 reviews) | 

#### Platform

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customization ** | 8.5 (337 reviews) ✓ Verified | 7.5 (153 reviews) ✓ Verified | 
| **Workflow Capability** | 8.7 (328 reviews) ✓ Verified | 8.1 (136 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.9 (318 reviews) ✓ Verified | 8.5 (152 reviews) ✓ Verified | 
| **Internationalization** | 8.3 (208 reviews) ✓ Verified | 7.9 (106 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.8 (194 reviews) ✓ Verified | 6.8 (107 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.9 (325 reviews) ✓ Verified | 8.5 (137 reviews) ✓ Verified | 
| **Output Document Generation** | 8.0 (161 reviews) | 7.6 (103 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (27 reviews) | 6.5 (29 reviews) | 
| **Multi-step Planning** | 7.0 (25 reviews) | 6.1 (28 reviews) | 
| **Cross-system Integration** | 7.4 (26 reviews) | 6.4 (30 reviews) | 
| **Adaptive Learning** | 7.0 (23 reviews) | 6.4 (29 reviews) | 
| **Proactive Assistance** | 6.9 (26 reviews) | 6.6 (29 reviews) | 
| **Decision Making** | 7.3 (25 reviews) | 6.7 (29 reviews) | 

#### Integration

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Data Import & Export Tools** | 8.5 (324 reviews) ✓ Verified | 7.8 (159 reviews) ✓ Verified | 
| **Integration APIs** | 8.6 (324 reviews) ✓ Verified | 7.6 (152 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 8.5 (272 reviews) ✓ Verified | 7.4 (117 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.9/10 | 49 |

#### Metrics

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 7.8 (35 reviews) | 
| **Engagement** | Not enough data | 8.1 (38 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.0 (30 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.0 (34 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.1 (33 reviews) | 
| **Retention** | Not enough data | 8.3 (35 reviews) | 
| **Return** | Not enough data | 7.8 (33 reviews) | 
| **Conversions** | Not enough data | 8.3 (36 reviews) | 
| **Funnels** | Not enough data | 8.0 (33 reviews) | 

#### Reporting

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.0 (40 reviews) | 
| **Trending** | Not enough data | 8.1 (37 reviews) | 
| **Retroactive Reporting** | Not enough data | 7.8 (35 reviews) | 
| **Segmentation** | Not enough data | 8.6 (39 reviews) | 
| **Mobile Reporting** | Not enough data | 8.1 (37 reviews) | 
| **Unification Across Devices** | Not enough data | 7.9 (32 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 7.7 (37 reviews) | 

#### Other

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **User Data** | Not enough data | 8.2 (35 reviews) | 
| **Site Search Reporting** | Not enough data | 8.0 (32 reviews) | 
| **Load Time Monitoring** | Not enough data | 8.0 (29 reviews) | 
| **Campaign Tracking** | Not enough data | 8.4 (36 reviews) | 
| **E-Commerce** | Not enough data | 8.2 (31 reviews) | 
| **Promotional Messages** | Not enough data | 8.4 (31 reviews) | 
| **Administration Alerts** | Not enough data | 7.7 (34 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (8 reviews) | 
| **Decision Making** | Not enough data | 7.1 (8 reviews) | 

#### Administration

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **API / Integrations** | Not enough data | 7.1 (38 reviews) | 
| **QA Testing** | Not enough data | 7.5 (36 reviews) | 
| **Performance and Reliability** | Not enough data | 8.3 (40 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.5 (40 reviews) | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 100 |

#### Administration

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Template Creation** | Not enough data | 8.2 (82 reviews) | 
| **Preset Template Availability** | Not enough data | 7.9 (75 reviews) | 
| **Custom Unsubscribe** | Not enough data | 7.8 (75 reviews) | 
| **Email Segmentation** | Not enough data | 8.6 (85 reviews) | 
| **Detailed Server Logs** | Not enough data | 7.1 (58 reviews) | 
| **Notifications** | Not enough data | 7.8 (65 reviews) | 

#### Integrations

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Webhooks** | Not enough data | 7.8 (48 reviews) | 
| **Event Tracking API** | Not enough data | 7.8 (58 reviews) | 
| **Mail Send API** | Not enough data | 8.0 (58 reviews) | 
| **Spam Filter Testing** | Not enough data | 7.7 (58 reviews) | 

#### Platform

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Custom Tracking Domain** | Not enough data | 8.1 (55 reviews) | 
| **Multiple Domains** | Not enough data | 7.9 (54 reviews) | 
| **Dedicated IP** | Not enough data | 8.3 (49 reviews) | 
| **Documentation** | Not enough data | 7.8 (64 reviews) | 
| **Sender Reputation Management** | Not enough data | 8.2 (59 reviews) | 
| **Tracking & Reporting** | Not enough data | 8.4 (73 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.0 (55 reviews) | 
| **Performance and Reliability** | Not enough data | 8.4 (70 reviews) | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 7.0/10 | 17 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Messenger

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Sequencing** | 7.6 (14 reviews) | Not enough data | 
| **AI** | 6.4 (14 reviews) | Not enough data | 
| **Live Chat** | 6.5 (14 reviews) | Not enough data | 
| **Customization Interface** | 6.3 (13 reviews) | Not enough data | 

#### Channels

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Social Media** | 6.4 (13 reviews) | Not enough data | 
| **Website** | 7.4 (14 reviews) | Not enough data | 
| **Text Message (SMS)** | 6.5 (14 reviews) | Not enough data | 
| **Voice Assistants** | 6.3 (13 reviews) | Not enough data | 
| **Other** | 6.9 (13 reviews) | Not enough data | 

#### Customers

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Targeting** | 8.3 (14 reviews) | Not enough data | 
| **Profiles** | 7.7 (14 reviews) | Not enough data | 
| **Analytics** | 7.3 (13 reviews) | Not enough data | 
| **Lead Gathering** | 6.9 (13 reviews) | Not enough data | 
| **Sales Conversion** | 6.9 (14 reviews) | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.3/10 | 40 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 106 |

#### Diagnosis

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **IP Address ** | 8.2 (29 reviews) | 6.9 (61 reviews) | 
| **Domains** | 8.6 (30 reviews) | 7.3 (66 reviews) | 
| **Content ** | 8.4 (33 reviews) | 7.8 (72 reviews) | 
| **Policy Compliance** | 8.5 (31 reviews) | 7.4 (65 reviews) | 

#### Tracking

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Processing Time** | 8.3 (28 reviews) | 7.3 (70 reviews) | 
| **Placement ** | 7.9 (28 reviews) | 7.1 (61 reviews) | 
| **Open Rate** | 9.0 (35 reviews) | 8.2 (86 reviews) | 
| **Time to Open** | 8.7 (31 reviews) | 8.0 (80 reviews) | 
| **Alerts** | 8.6 (28 reviews) | 7.3 (59 reviews) | 

#### Reporting

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Performance** | 9.1 (33 reviews) | 8.2 (93 reviews) | 
| **Domain Reputation** | 8.7 (29 reviews) | 7.6 (80 reviews) | 
| **Brand Reputation** | 8.7 (29 reviews) | 7.6 (72 reviews) | 
| **Blacklist and Whitelist** | 8.4 (27 reviews) | 7.6 (77 reviews) | 

#### Agentic AI - Email Deliverability

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (14 reviews) | 6.7 (18 reviews) | 
| **Cross-system Integration** | 8.1 (15 reviews) | 7.0 (18 reviews) | 
| **Adaptive Learning** | 8.0 (14 reviews) | 7.2 (18 reviews) | 
| **Proactive Assistance** | 7.3 (14 reviews) | 6.3 (18 reviews) | 
| **Decision Making** | 8.0 (14 reviews) | 7.2 (18 reviews) | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.8/10 | 12 |

#### Analytics

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Web Analytics** | Not enough data | 8.8 (8 reviews) | 
| **Campaign Tracking** | Not enough data | 8.8 (8 reviews) | 
| **Audience Insights** | Not enough data | 9.0 (8 reviews) | 
| **Reports & Dashboards** | Not enough data | 8.9 (9 reviews) | 
| **Personalization** | Not enough data | 8.1 (8 reviews) | 
| **Marketing Automation** | Not enough data | 9.1 (9 reviews) | 

#### Content Management

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | 9.2 (10 reviews) | 
| **Asset Management** | Not enough data | 8.5 (9 reviews) | 
| **Portals and Sites** | Not enough data | Feature Not Available | 

#### Design & Development

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **No-Code App Development** | Not enough data | 9.0 (8 reviews) | 
| **Low-Code App Development** | Not enough data | 9.0 (8 reviews) | 
| **Self-Service Capabilities** | Not enough data | 8.2 (10 reviews) | 

#### Agentic AI - Digital Experience Platforms

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Location-Based Marketing

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.3/10 | 16 |

#### Administration

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Integration** | Not enough data | 7.0 (10 reviews) | 
| **Geofencing** | Not enough data | 7.0 (10 reviews) | 
| **Wi-Fi Marketing** | Not enough data | 6.5 (9 reviews) | 
| **Beacons** | Not enough data | 6.5 (8 reviews) | 
| **IP Geolocation** | Not enough data | 7.5 (10 reviews) | 

#### Agentic AI - Location-Based Marketing Features

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Marketing

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Geolocation** | Not enough data | 7.7 (11 reviews) | 
| **Campaign Automation** | Not enough data | 8.0 (10 reviews) | 
| **Analytics** | Not enough data | 8.2 (11 reviews) | 
| **Security Compliance** | Not enough data | 7.6 (11 reviews) | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 142 |

#### Visitor Behavior

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Monitoring** | Not enough data | 8.5 (94 reviews) ✓ Verified | 
| **Targeting** | Not enough data | 8.8 (101 reviews) ✓ Verified | 
| **Guided Selling** | Not enough data | 8.2 (79 reviews) ✓ Verified | 

#### Templates

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Library** | Not enough data | 8.0 (96 reviews) ✓ Verified | 
| **Customization** | Not enough data | 8.6 (98 reviews) ✓ Verified | 
| **Optimization** | Not enough data | 8.5 (95 reviews) ✓ Verified | 

#### Personalization

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Recommendation** | Not enough data | 8.6 (104 reviews) ✓ Verified | 
| **Content** | Not enough data | 8.4 (93 reviews) ✓ Verified | 
| **Cart Abandonment** | Not enough data | 8.5 (96 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.4 (69 reviews) ✓ Verified | 
| **Personalization Engine** | Not enough data | 8.7 (86 reviews) ✓ Verified | 
| **Product Recommendations** | Not enough data | 8.6 (100 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | 8.5 (96 reviews) ✓ Verified | 
| **Personalized Messaging** | Not enough data | 8.7 (92 reviews) ✓ Verified | 

#### Multichannel

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Web** | Not enough data | 8.3 (86 reviews) ✓ Verified | 
| **Email** | Not enough data | 8.9 (117 reviews) ✓ Verified | 
| **Mobile** | Not enough data | 8.4 (89 reviews) ✓ Verified | 

#### Administration 

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Marketing Campaigns** | Not enough data | 8.7 (105 reviews) ✓ Verified | 
| **Reports & Analytics** | Not enough data | 8.5 (111 reviews) ✓ Verified | 
| **User Data** | Not enough data | 8.5 (102 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.2 (90 reviews) ✓ Verified | 

#### Agentic AI - E-Commerce Personalization

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | 5.2 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 5.4 (8 reviews) | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 33 |

#### Campaigns

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customize** | Not enough data | 7.7 (24 reviews) | 
| **Scheduling** | Not enough data | 8.3 (26 reviews) | 
| **Retarget** | Not enough data | 7.9 (24 reviews) | 
| **Segmentation** | Not enough data | 8.3 (27 reviews) | 
| **Triggered Notifications** | Not enough data | 8.0 (24 reviews) | 

#### Analytics

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Performance** | Not enough data | 7.6 (24 reviews) | 
| **Audience Insights** | Not enough data | 7.3 (24 reviews) | 

#### Optimization

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **A/B Testing** | Not enough data | 7.6 (24 reviews) | 
| **Personalization** | Not enough data | 8.2 (25 reviews) | 
| **Rich Notifications** | Not enough data | 7.0 (22 reviews) | 
| **Integrations** | Not enough data | 7.4 (23 reviews) | 

#### Agentic AI - Push Notification

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.5 (13 reviews) | 
| **Adaptive Learning** | Not enough data | 6.4 (13 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (13 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.4/10 | 27 |

#### Segmentation

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.8 (20 reviews) | 
| **Customer Profiles** | Not enough data | 8.9 (19 reviews) | 

#### Targeting

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | 8.7 (19 reviews) | 
| **Contextual Targeting** | Not enough data | 8.3 (17 reviews) | 

#### Triggered Content

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Geofencing** | Not enough data | 8.1 (15 reviews) | 
| **Triggered Emails** | Not enough data | 8.9 (21 reviews) | 
| **Triggered Messages** | Not enough data | 8.9 (19 reviews) | 

#### Personalized Content

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Recommendation Engine** | Not enough data | 8.4 (20 reviews) | 
| **Personalized Discounts** | Not enough data | 9.0 (15 reviews) | 
| **Website Personalization** | Not enough data | 8.6 (17 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 8.3 (6 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (6 reviews) | 
| **Decision Making** | Not enough data | 8.1 (6 reviews) | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.1/10 | 501 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Templates

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Text and Themes** | 8.6 (427 reviews) ✓ Verified | Not enough data | 
| **Stock Images** | Feature Not Available | Not enough data | 
| **Proofing** | 8.4 (348 reviews) ✓ Verified | Not enough data | 
| **Mobile Responsive** | 8.8 (259 reviews) | Not enough data | 

#### Edit

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Pre-Made** | 8.4 (359 reviews) ✓ Verified | Not enough data | 
| **Build** | 8.8 (422 reviews) ✓ Verified | Not enough data | 
| **HTML** | 8.3 (334 reviews) ✓ Verified | Not enough data | 

#### Logistics

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Analytics** | 8.7 (428 reviews) ✓ Verified | Not enough data | 
| **Issues** | 7.9 (340 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 8.8 (402 reviews) ✓ Verified | Not enough data | 
| **Shareable Link** | 8.4 (198 reviews) | Not enough data | 

#### Generative AI

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **AI Text Generation** | 7.5 (66 reviews) | Not enough data | 
| **AI Text Summarization** | 7.4 (52 reviews) | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (19 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.0/10 | 172 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.0/10 | 31 |

#### Text Messaging

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Bulk SMS** | 8.6 (151 reviews) | 8.3 (23 reviews) | 
| **Two-Way Text Messaging** | 8.1 (101 reviews) | 7.4 (18 reviews) | 
| **Text Scheduler** | 8.8 (133 reviews) ✓ Verified | 8.5 (24 reviews) | 
| **Automatic Replies** | 8.3 (115 reviews) ✓ Verified | 7.7 (17 reviews) | 
| **Automatic URL Shortening** | 8.7 (126 reviews) ✓ Verified | 8.0 (20 reviews) | 
| **MMS Marketing** | 8.5 (107 reviews) | 7.1 (18 reviews) | 
| **Personalization** | 8.9 (135 reviews) ✓ Verified | 8.3 (23 reviews) | 
| **Transactional SMS** | 8.7 (55 reviews) | 7.9 (19 reviews) | 

#### SMS Platform

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Reporting** | 8.6 (135 reviews) ✓ Verified | 7.8 (23 reviews) | 
| **Automation** | 8.9 (135 reviews) ✓ Verified | 8.6 (23 reviews) | 
| **White Label** | Feature Not Available | 7.4 (17 reviews) | 
| **Text-to-Landline** | Feature Not Available | 6.9 (15 reviews) | 
| **Short Codes** | 8.3 (63 reviews) | 7.1 (16 reviews) | 
| **API Integration** | 8.8 (111 reviews) ✓ Verified | 8.2 (19 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (11 reviews) | 5.4 (9 reviews) | 
| **Multi-step Planning** | 6.7 (10 reviews) | 5.4 (9 reviews) | 
| **Cross-system Integration** | 6.8 (10 reviews) | 6.1 (9 reviews) | 
| **Natural Language Interaction** | 6.7 (10 reviews) | 5.6 (9 reviews) | 
| **Proactive Assistance** | 6.8 (10 reviews) | 5.2 (9 reviews) | 
| **Decision Making** | 7.0 (10 reviews) | 5.6 (9 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.4/10 | 131 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Data Sourcing

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Data Enrichment** | 8.4 (76 reviews) | Not enough data | 
| **Expandability** | 8.3 (68 reviews) | Not enough data | 
| **Content Marketing** | 8.5 (96 reviews) | Not enough data | 
| **Multiple Devices** | 8.5 (91 reviews) | Not enough data | 

#### Intelligence

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Marketing Metrics** | 8.6 (105 reviews) | Not enough data | 
| **Predictive Modeling** | 8.1 (73 reviews) | Not enough data | 
| **Recommendation Engine** | 8.0 (68 reviews) | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.5/10 | 31 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Design and Customization

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Pre-Designed Templates** | 9.0 (24 reviews) | Not enough data | 
| **Pop-Up Types** | 8.9 (25 reviews) | Not enough data | 
| **No-Code Customization** | 9.1 (24 reviews) | Not enough data | 
| **Mobile Optimized** | 8.9 (22 reviews) | Not enough data | 

#### Campaigns

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Targeting** | 8.8 (24 reviews) | Not enough data | 
| **Triggered Campaigns** | 8.9 (22 reviews) | Not enough data | 
| **A/B Testing** | 8.8 (24 reviews) | Not enough data | 
| **Analytics** | 8.8 (25 reviews) | Not enough data | 

#### Integrations

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **CRM/Email Integrations** | 9.1 (23 reviews) | Not enough data | 
| **WCM Integrations** | 8.1 (19 reviews) | Not enough data | 
| **E-Commerce Integrations** | 9.1 (25 reviews) | Not enough data | 
| **Social Media Integrations** | 8.5 (20 reviews) | Not enough data | 

#### Generative AI

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **AI Text Generation** | 7.5 (20 reviews) | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 7.5 (10 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 7.9/10 | 21 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 59 |

#### Platform Basics

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Dynamic Segmentation** | 9.0 (17 reviews) | 8.6 (50 reviews) | 
| **Journey Optimization** | 9.0 (16 reviews) | 8.6 (48 reviews) | 

#### Platform Data

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Journey Reporting** | 8.5 (16 reviews) | 8.1 (45 reviews) | 
| **Trends Reporting** | 8.3 (15 reviews) | 8.0 (47 reviews) | 
| **Dashboards** | 8.8 (15 reviews) | 8.4 (51 reviews) | 
| **Advanced Data Filtering** | 8.2 (15 reviews) | 7.9 (44 reviews) | 

#### Platform Additional Functionality

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Journey Mapping** | 8.4 (16 reviews) | 7.8 (44 reviews) | 
| **Integrations** | 9.2 (14 reviews) | 8.1 (42 reviews) | 
| **Automated Alerts** | 8.3 (14 reviews) | 7.9 (40 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 6.0 (5 reviews) | 8.0 (10 reviews) | 
| **Cross-system Integration** | 7.0 (5 reviews) | 8.3 (10 reviews) | 
| **Adaptive Learning** | 6.3 (5 reviews) | 8.0 (10 reviews) | 
| **Proactive Assistance** | 6.9 (6 reviews) | 8.3 (9 reviews) | 

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.6/10 | 10 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Collection

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Authentification** | 7.4 (7 reviews) | Not enough data | 
| **Review Forms** | 8.8 (7 reviews) | Not enough data | 
| **Personalization** | 8.6 (6 reviews) | Not enough data | 
| **Engagement** | 8.6 (6 reviews) | Not enough data | 
| **Community Q&A** | 7.2 (6 reviews) | Not enough data | 

#### Agentic AI - Review Management

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Moderation

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Reviewer Validation** | 9.5 (7 reviews) | Not enough data | 
| **Response Types** | 9.0 (5 reviews) | Not enough data | 
| **Legal Agreements** | 9.3 (5 reviews) | Not enough data | 

#### Use Cases

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **E-commerce** | 9.8 (9 reviews) | Not enough data | 
| **Retail** | 8.9 (6 reviews) | Not enough data | 
| **Customer Service** | 9.7 (5 reviews) | Not enough data | 

#### Administration

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Incentives** | 9.3 (7 reviews) | Not enough data | 
| **Syndication** | 8.6 (6 reviews) | Not enough data | 
| **Insights** | 8.0 (5 reviews) | Not enough data | 
| **Content** | 8.0 (5 reviews) | Not enough data | 
| **Sampling** | 8.0 (5 reviews) | Not enough data | 

#### Display Options

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Badges** | 8.6 (6 reviews) | Not enough data | 
| **Widgets** | 8.3 (7 reviews) | Not enough data | 
| **Integration & APIs** | 8.3 (6 reviews) | Not enough data | 
| **Marketing** | 8.1 (6 reviews) | Not enough data | 

#### Generative AI

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **AI Text Generation** | 7.8 (6 reviews) | Not enough data | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.0/10 | 28 |

#### Loyalty Experience

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Loyalty Engine** | Not enough data | 8.4 (15 reviews) | 
| **Rewards** | Not enough data | 8.6 (15 reviews) | 
| **Membership** | Not enough data | 8.4 (17 reviews) | 
| **Personalization** | Not enough data | 8.5 (22 reviews) | 
| **Gamification** | Not enough data | 7.4 (12 reviews) | 
| **Loyalty Cards** | Not enough data | 7.8 (13 reviews) | 

#### Loyalty Platform

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Communication Tools** | Not enough data | 8.7 (15 reviews) | 
| **Customer Relationship Management (CRM)** | Not enough data | 8.7 (18 reviews) | 
| **Loyalty Analytics** | Not enough data | 8.3 (15 reviews) | 
| **Localization** | Not enough data | 8.5 (16 reviews) | 
| **Integrations** | Not enough data | 8.8 (18 reviews) | 

#### Agentic AI - Loyalty Management

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (6 reviews) | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 7.4/10 | 6 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Customization

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Custom Fields** | Not enough data | Not enough data | 
| **Conditional Logic** | 8.6 (6 reviews) | Not enough data | 
| **Multi-page Forms** | 7.0 (5 reviews) | Not enough data | 
| **Design** | 6.7 (5 reviews) | Not enough data | 

#### Additional Functionality

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Embedded Forms** | 7.0 (5 reviews) | Not enough data | 
| **Offline Capability** | 7.7 (5 reviews) | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 
| **Payments** | Not enough data | Not enough data | 
| **Mobile Forms** | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Transactional Messages** | Not enough data | Not enough data | 
| **Bulk WhatsApp Messaging** | Not enough data | Not enough data | 
| **Conversational Messaging** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | 
| **Automated Replies** | Not enough data | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 
| **WhatsApp Commerce** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 6.9/10 | 17 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (14 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (15 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.8 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (14 reviews) | Not enough data | 
| **Decision Making** | 7.4 (16 reviews) | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.6/10 | 91 |

#### Analysis

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Application Attribution** | Not enough data | 8.0 (43 reviews) | 
| **Campaign Analysis** | Not enough data | 8.3 (68 reviews) ✓ Verified | 
| **Uninstall Tracking** | Not enough data | 7.7 (38 reviews) | 
| **Custom Dashboards** | Not enough data | 8.1 (54 reviews) | 

#### Campaigns

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 7.9 (42 reviews) ✓ Verified | 
| **Push Notifications** | Not enough data | 8.4 (46 reviews) ✓ Verified | 
| **Bulk SMS** | Not enough data | 8.4 (39 reviews) ✓ Verified | 
| **Two-Way Text Messaging** | Not enough data | 7.8 (32 reviews) | 
| **Email Campaigns** | Not enough data | 9.1 (64 reviews) | 
| **Audience Segmentation** | Not enough data | 8.8 (62 reviews) | 

#### Engagement

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 8.1 (52 reviews) | 

#### Platform

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Optimization** | Not enough data | 8.4 (59 reviews) | 
| **Integrations - Mobile Marketing** | Not enough data | 8.1 (28 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.3 (43 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (8 reviews) | 
| **Multi-step Planning** | Not enough data | 6.0 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 5.4 (9 reviews) | 
| **Adaptive Learning** | Not enough data | 6.0 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (7 reviews) | 
| **Decision Making** | Not enough data | 7.4 (7 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 7.8/10 | 27 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 112 |

#### Marketing Operations

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **ROI Tracking** | 8.5 (19 reviews) | 8.0 (70 reviews) ✓ Verified | 
| **Data Collection** | 8.4 (18 reviews) | 8.5 (83 reviews) ✓ Verified | 
| **Customer Insights** | 8.8 (20 reviews) | 8.3 (80 reviews) ✓ Verified | 
| **Multi-User Access** | 8.8 (17 reviews) | 8.8 (81 reviews) ✓ Verified | 
| **Spend Management** | 7.3 (16 reviews) | Feature Not Available | 
| **White Label** | 7.6 (15 reviews) | Feature Not Available | 

#### Campaign Activity

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Insights** | 8.1 (18 reviews) | 8.3 (94 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.5 (23 reviews) | 8.4 (101 reviews) ✓ Verified | 
| **Campaign Stickiness** | 8.1 (17 reviews) | 8.1 (74 reviews) ✓ Verified | 
| **Multichannel Tracking** | 7.5 (17 reviews) | 8.0 (75 reviews) ✓ Verified | 
| **Brand Optimization** | 8.1 (17 reviews) | 8.4 (72 reviews) ✓ Verified | 
| **Predictive Analytics** | 8.1 (16 reviews) | 8.1 (73 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (7 reviews) | 7.2 (16 reviews) | 
| **Cross-system Integration** | 7.6 (7 reviews) | 7.5 (16 reviews) | 
| **Proactive Assistance** | 7.9 (8 reviews) | 7.3 (16 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (6):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Klaviyo (9):** [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Review Management Software](https://www.g2.com/categories/review-management-software), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging)

**Unique to SAP Engagement Cloud (formerly SAP Emarsys) (9):** [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Location-Based Marketing Software](https://www.g2.com/categories/location-based-marketing), [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Klaviyo | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Small-Business** | 82.2% | 23.7% | 
| **Mid-Market** | 16.1% | 53.2% | 
| **Enterprise** | 1.7% | 23.1% | 

### By Industry

#### Klaviyo

- **Retail:** 19.4%
- **Marketing and Advertising:** 12.7%
- **Apparel & Fashion:** 12.5%
- **Consumer Goods:** 11.5%
- **Health, Wellness and Fitness:** 7.2%
- **Food & Beverages:** 4.7%
- **Cosmetics:** 2.8%
- **Luxury Goods & Jewelry:** 2.2%
- **Sporting Goods:** 1.6%
- **Consumer Electronics:** 1.5%
- **Other:** 23.9%

#### SAP Engagement Cloud (formerly SAP Emarsys)

- **Retail:** 28.0%
- **Apparel & Fashion:** 10.4%
- **Consumer Goods:** 5.3%
- **Marketing and Advertising:** 4.7%
- **Sporting Goods:** 3.9%
- **Leisure, Travel & Tourism:** 3.5%
- **Entertainment:** 2.0%
- **Computer Software:** 2.0%
- **Health, Wellness and Fitness:** 2.0%
- **Internet:** 1.8%
- **Other:** 36.2%

---
## Alternatives

### Alternatives to Klaviyo

- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14683 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1201 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1681 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14742 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2561 reviews)

### Alternatives to SAP Engagement Cloud (formerly SAP Emarsys)

- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1201 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1681 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14683 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14742 reviews)

---
## Top Discussions

### Klaviyo

- Title: [What is UTM tracking Klaviyo?](https://www.g2.com/discussions/what-is-utm-tracking-klaviyo) — 3 comments
  > **Top comment:** "You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated."
- Title: [how can i know the language for my clients](https://www.g2.com/discussions/13491-how-can-i-know-the-language-for-my-clients) — 3 comments, 1 upvote
  > **Top comment:** "You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick..."
- Title: [What is Klaviyo used for?](https://www.g2.com/discussions/what-is-klaviyo-used-for) — 2 comments
  > **Top comment:** "It is a tool for email  marketing."
- Title: [Does Klaviyo integrate with Shopify?](https://www.g2.com/discussions/does-klaviyo-integrate-with-shopify) — 2 comments
  > **Top comment:** "Yes"
- Title: [Are their pre-built flows available?](https://www.g2.com/discussions/13499-are-their-pre-built-flows-available) — 2 comments, 1 upvote
  > **Top comment:** "You can set up any combination of new flows and even run split tests on  those in a flow. They also have video tutorials to do this."

### SAP Engagement Cloud (formerly SAP Emarsys)

- Title: [Can I add other templates if I don't want to use html?](https://www.g2.com/discussions/44709-can-i-add-other-templates-if-i-don-t-want-to-use-html) — 2 comments, 1 upvote
  > **Top comment:** "Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a..."
- Title: [how much turnvoer my company need before emarsys is worth.](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) — 1 comment, 1 upvote
  > **Top comment:** "Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover."
- Title: [Why don't they have support for training in Spanish?](https://www.g2.com/discussions/42614-por-que-no-tienen-soporte-para-las-capacitaciones-en-espanol) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/klaviyo-vs-sap-engagement-cloud-formerly-sap-emarsys)