# Efficy CRM vs Thryv Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Efficy CRM excels in user experience, with many praising its intuitive interface and ease of use. Users highlight that it is "easy to learn and easy to use," making it suitable for businesses of all sizes.
- **According to verified reviews** , Thryv shines in marketing automation capabilities, with users noting its "awesome features for lead capture, lead scoring, and email marketing." This makes it a strong choice for businesses focused on enhancing their marketing efforts.
- **Users say** that Efficy CRM offers a comprehensive set of features, with over 19 functionalities designed to address various business needs. Reviewers appreciate its ability to manage tasks like lead generation and data tracking in one place, which enhances productivity.
- **Reviewers mention** that Thryv provides excellent customer support, with many users noting that the team "helped us in the initial setup" and continues to be responsive to their needs. This level of support can be crucial for small businesses looking for reliable assistance.
- **G2 reviewers highlight** that Efficy CRM has a strong focus on performance and reliability, with users reporting high satisfaction in these areas. The platform's ability to track interactions and provide visual insights is particularly appreciated, making it a valuable tool for managing customer relationships.
- **According to recent feedback** , Thryv is seen as a time-saver for users, with one reviewer stating it "saves me hours every week" by organizing invoices, appointments, and client messages in one place. This efficiency can be a game-changer for busy professionals.



| | Efficy CRM | Thryv | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 102 | 1,996 | 
| **Largest Market Segment** | Mid-Market (46.5% of reviews) | Small-Business (90.4% of reviews) | 
| **Entry Level Price** | Starting at €49.00 1 User Per Month | Starting at $255.00 Per Month | 

---
## Top Pros & Cons

### Efficy CRM

Pros:
- Ease of Use (23 reviews)
- Efficiency (12 reviews)

Cons:
- Learning Curve (10 reviews)
- Expensive (9 reviews)

### Thryv

Pros:
- Ease of Use (109 reviews)
- Automation (95 reviews)

Cons:
- Missing Features (60 reviews)
- Learning Curve (53 reviews)

---
## Ratings Comparison
| Rating | Efficy CRM | Thryv | 
|---|---|---|
  | **Meets Requirements** | 8.9 (94 reviews) | 8.4 (1556 reviews) | 
  | **Ease of Use** | 8.8 (94 reviews) | 7.5 (1579 reviews) | 
  | **Ease of Setup** | 8.7 (37 reviews) | 7.2 (931 reviews) | 
  | **Ease of Admin** | 9.1 (36 reviews) | 7.9 (901 reviews) | 
  | **Quality of Support** | 8.9 (91 reviews) | 8.5 (1538 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (36 reviews) | 8.5 (896 reviews) | 
  | **Product Direction (% positive)** | 9.4 (90 reviews) | 7.9 (1521 reviews) | 

---
## Pricing

### Efficy CRM

#### Entry-Level Pricing

Plan: SMB

Price: Starting at €49.00 1 User Per Month

Description: Are you looking for a highly configurable and easy-to-implement CRM software to have a single customer repository and benefit from operational features focused on sales, service and marketing?

Includes all the features of the Starter plan and more:

Key Features:
- From 5 users
- Full management of sales opportunities 
- Tasks management

[Browse all 2 editions](https://www.g2.com/products/efficy-crm/pricing)

#### Free Trial

No

### Thryv

#### Entry-Level Pricing

Plan: Thryv Marketing Center

Price: Starting at $255.00 Per Month

Description: For local marketing and ads.

Key Features:
- Social Media Management
- Enhanced Local Listings
- Online Review Management

[Browse all 2 editions](https://www.g2.com/products/thryv/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Efficy CRM** | 8.7/10 | 75 |
| **Thryv** | 7.8/10 | 579 |

#### Sales Force Automation

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Contact & Account Management** | 8.8 (69 reviews) ✓ Verified | 8.5 (457 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | 8.7 (65 reviews) | Feature Not Available | 
| **Opportunity & Pipeline Mgmt.** | 8.7 (68 reviews) ✓ Verified | 7.9 (406 reviews) ✓ Verified | 
| **Task / Activity Management** | 8.7 (68 reviews) ✓ Verified | 8.1 (433 reviews) ✓ Verified | 
| **Territory & Quota Management** | 8.4 (63 reviews) ✓ Verified | 7.2 (257 reviews) | 
| **Desktop Integration** | 8.8 (67 reviews) ✓ Verified | 8.1 (391 reviews) ✓ Verified | 
| **Product & Price List Management** | 8.5 (61 reviews) ✓ Verified | 7.8 (335 reviews) ✓ Verified | 
| **Quote & Order Management** | 8.9 (62 reviews) ✓ Verified | 7.7 (317 reviews) ✓ Verified | 
| **Customer Contract Management** | 8.7 (63 reviews) ✓ Verified | 7.7 (342 reviews) | 

#### Marketing Automation

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Email Marketing** | 8.7 (64 reviews) ✓ Verified | 8.7 (461 reviews) ✓ Verified | 
| **Campaign Management** | 8.8 (64 reviews) ✓ Verified | 8.7 (448 reviews) ✓ Verified | 
| **Lead Management** | 9.0 (63 reviews) ✓ Verified | 8.4 (442 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | 8.5 (61 reviews) ✓ Verified | 7.7 (357 reviews) ✓ Verified | 

#### Customer Support

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Case Management** | 8.8 (64 reviews) ✓ Verified | 7.7 (350 reviews) | 
| **Customer Support Portal** | 8.6 (64 reviews) ✓ Verified | 8.0 (386 reviews) ✓ Verified | 
| **Knowledge Base** | 8.7 (65 reviews) | 8.0 (396 reviews) ✓ Verified | 
| **Call Center Features** | 8.5 (62 reviews) | 7.5 (340 reviews) | 
| **Support Analytics** | 8.5 (62 reviews) ✓ Verified | 7.8 (343 reviews) | 

#### Reporting & Analytics

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Reporting** | 8.7 (65 reviews) ✓ Verified | 7.9 (412 reviews) ✓ Verified | 
| **Dashboards** | 8.7 (63 reviews) ✓ Verified | 8.2 (457 reviews) ✓ Verified | 
| **Forecasting** | 8.4 (59 reviews) ✓ Verified | 7.2 (324 reviews) | 

#### Mobile & Social

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Social Collaboration Features** | 8.5 (57 reviews) | 7.8 (181 reviews) ✓ Verified | 
| **Social Network Integration** | 8.6 (58 reviews) | 8.0 (199 reviews) ✓ Verified | 
| **Mobile User Support** | 8.4 (65 reviews) ✓ Verified | 7.6 (340 reviews) ✓ Verified | 

#### Platform

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Customization** | 8.7 (50 reviews) ✓ Verified | 8.1 (320 reviews) ✓ Verified | 
| **Workflow Capability** | 8.9 (50 reviews) ✓ Verified | 8.3 (306 reviews) | 
| **User, Role, and Access Management** | 8.8 (52 reviews) ✓ Verified | 8.5 (334 reviews) ✓ Verified | 
| **Internationalization** | 8.9 (47 reviews) ✓ Verified | 7.5 (231 reviews) | 
| **Sandbox / Test Environments** | 8.6 (49 reviews) ✓ Verified | 7.6 (247 reviews) | 
| **Document & Content Mgmt.** | 8.8 (48 reviews) ✓ Verified | 7.7 (278 reviews) ✓ Verified | 
| **Performance and Reliability** | 9.0 (51 reviews) ✓ Verified | 8.4 (343 reviews) ✓ Verified | 
| **Output Document Generation** | 8.8 (50 reviews) ✓ Verified | 7.6 (269 reviews) | 

#### Integration

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Data Import & Export Tools** | 8.8 (52 reviews) ✓ Verified | 7.9 (318 reviews) ✓ Verified | 
| **Integration APIs** | 8.5 (51 reviews) ✓ Verified | 8.0 (305 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 8.3 (46 reviews) ✓ Verified | 7.9 (277 reviews) ✓ Verified | 

#### Generative AI

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **AI Text Generation** | 8.7 (42 reviews) | 6.6 (111 reviews) | 

#### Agentic AI - CRM

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | 6.3 (5 reviews) | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Efficy CRM** | N/A | N/A |
| **Thryv** | 7.8/10 | 678 |

#### Email Marketing

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | 8.4 (574 reviews) ✓ Verified | 
| **Sending Outbound Emails** | Not enough data | 8.5 (560 reviews) ✓ Verified | 
| **Manage Email Deliverability** | Not enough data | 8.2 (548 reviews) ✓ Verified | 
| **Automated Email Responses** | Not enough data | 8.6 (548 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | 7.9 (516 reviews) ✓ Verified | 
| **Dynamic Content** | Not enough data | 7.9 (463 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | 7.2 (365 reviews) ✓ Verified | 
| **Mobile Optimized** | Not enough data | 7.6 (481 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | Not enough data | 7.6 (379 reviews) | 

#### Lead Management

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | 8.3 (492 reviews) ✓ Verified | 
| **Data Quality Management** | Not enough data | 8.1 (471 reviews) ✓ Verified | 
| **Segmentation** | Not enough data | 8.4 (478 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | Not enough data | 7.9 (403 reviews) ✓ Verified | 
| **Lead Nurturing** | Not enough data | 8.4 (479 reviews) ✓ Verified | 
| **Online Behavior Tracking** | Not enough data | 7.7 (411 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | Not enough data | 8.3 (477 reviews) ✓ Verified | 
| **CRM Lead Integration** | Not enough data | 8.3 (480 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Program Management** | Not enough data | 8.2 (456 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | Not enough data | 8.1 (409 reviews) | 
| **Calendaring** | Not enough data | 7.9 (374 reviews) ✓ Verified | 
| **Budgeting** | Not enough data | 7.2 (324 reviews) | 

#### Social

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Social Listening** | Not enough data | 7.1 (309 reviews) ✓ Verified | 
| **Social Sharing** | Not enough data | 7.6 (346 reviews) ✓ Verified | 
| **Social Campaigns** | Not enough data | 7.6 (338 reviews) ✓ Verified | 
| **Social Media Engagement** | Not enough data | 7.4 (332 reviews) ✓ Verified | 
| **Social Media Advertising** | Not enough data | 7.3 (319 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Basic Reporting** | Not enough data | 8.0 (518 reviews) ✓ Verified | 
| **Web Analytics** | Not enough data | 7.5 (404 reviews) ✓ Verified | 
| **ROI Analytics** | Not enough data | 7.3 (372 reviews) ✓ Verified | 
| **Revenue Analytics** | Not enough data | 7.5 (363 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | Not enough data | 6.9 (330 reviews) | 

#### Platform

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Customization ** | Not enough data | 7.9 (390 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.0 (355 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.2 (382 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 7.3 (264 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | 7.5 (269 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.2 (379 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 7.4 (298 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 7.9 (373 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 7.8 (346 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 7.8 (341 reviews) ✓ Verified | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Efficy CRM** | N/A | N/A |
| **Thryv** | N/A | N/A |

#### Lead Generation

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Efficy CRM** | N/A | N/A |
| **Thryv** | 7.1/10 | 116 |

#### Templates

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Text and Themes** | Not enough data | 7.6 (104 reviews) | 
| **Stock Images** | Not enough data | 6.4 (87 reviews) | 
| **Proofing** | Not enough data | 6.8 (87 reviews) | 
| **Mobile Responsive** | Not enough data | 7.4 (95 reviews) | 

#### Edit

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Pre-Made** | Not enough data | 7.4 (93 reviews) | 
| **Build** | Not enough data | 7.9 (102 reviews) | 
| **HTML** | Not enough data | 7.5 (88 reviews) | 

#### Logistics

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Analytics** | Not enough data | 7.3 (96 reviews) | 
| **Issues** | Not enough data | 7.1 (92 reviews) | 
| **Integrations** | Not enough data | 7.6 (93 reviews) | 
| **Shareable Link** | Not enough data | 7.7 (90 reviews) | 

#### Generative AI

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **AI Text Generation** | Not enough data | 5.5 (48 reviews) | 
| **AI Text Summarization** | Not enough data | 5.5 (48 reviews) | 

#### Agentic AI - Email Template Builder

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Local Listing Management

| Product | Score | Reviews |
|---|---|---|
| **Efficy CRM** | N/A | N/A |
| **Thryv** | 8.6/10 | 139 |

#### Listing Management

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Network Directory** | Not enough data | 8.7 (111 reviews) ✓ Verified | 
| **Data Aggregators** | Not enough data | 8.5 (98 reviews) ✓ Verified | 
| **Duplicate Monitoring** | Not enough data | 8.4 (99 reviews) ✓ Verified | 
| **Optimization** | Not enough data | 8.7 (109 reviews) ✓ Verified | 

#### Performance

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Real-Time Updates** | Not enough data | 8.7 (117 reviews) ✓ Verified | 
| **Analytics** | Not enough data | 8.7 (120 reviews) ✓ Verified | 

### Payment Processing

| Product | Score | Reviews |
|---|---|---|
| **Efficy CRM** | N/A | N/A |
| **Thryv** | 8.8/10 | 80 |

#### Payment Processing

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Encryption** | Not enough data | 8.9 (55 reviews) | 
| **Credit Card Processing** | Not enough data | 9.2 (64 reviews) | 
| **Mobile Payments** | Not enough data | 9.3 (60 reviews) | 
| **Digital Wallet Integration** | Not enough data | 8.8 (53 reviews) | 

#### Administration

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | 8.9 (55 reviews) | 
| **E-commerce Integration** | Not enough data | 8.8 (46 reviews) | 
| **Processing Fees** | Not enough data | 8.1 (61 reviews) | 
| **POS Integration** | Not enough data | Feature Not Available | 
| **Omnichannel** | Not enough data | 8.5 (50 reviews) | 
| **Levels 1 & 2** | Not enough data | Feature Not Available | 
| **Level 3** | Not enough data | Feature Not Available | 

#### Payment Options

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Multi-Currency** | Not enough data | 8.5 (45 reviews) | 
| **Online payment portal** | Not enough data | 9.4 (63 reviews) | 

#### Security

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **POS Verification** | Not enough data | Feature Not Available | 

#### Platform

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Accounting integration** | Not enough data | 8.5 (50 reviews) | 
| **E-commerce Integration** | Not enough data | 8.6 (44 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Efficy CRM** | N/A | N/A |
| **Thryv** | 8.6/10 | 201 |

#### Content & Collaboration

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Content Calendar** | Not enough data | 8.9 (141 reviews) | 
| **Content Library** | Not enough data | 8.3 (140 reviews) | 
| **Shared Inbox** | Not enough data | 8.3 (124 reviews) | 
| **Approval Workflows** | Not enough data | 8.0 (116 reviews) | 
| **Users and Permissions** | Not enough data | 8.4 (127 reviews) | 
| **Content Creation** | Not enough data | 8.7 (110 reviews) | 

#### Social Management

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Social Analytics** | Not enough data | 8.8 (160 reviews) | 
| **Social Publishing** | Not enough data | 9.0 (172 reviews) | 
| **Campaign Optimization** | Not enough data | 8.8 (166 reviews) | 
| **Social Engagement** | Not enough data | 8.9 (164 reviews) | 
| **Social Ads** | Not enough data | Feature Not Available | 
| **Campaign Planning** | Not enough data | 8.5 (110 reviews) | 
| **Hashtag Capabilites** | Not enough data | 8.6 (52 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Efficy CRM** | N/A | N/A |
| **Thryv** | 7.3/10 | 72 |

#### Page Customization

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Drag and Drop** | Not enough data | 8.0 (63 reviews) | 
| **Templates** | Not enough data | 7.7 (67 reviews) | 
| **Advanced Customization** | Not enough data | 7.3 (61 reviews) | 
| **Content Library** | Not enough data | 7.4 (61 reviews) | 

#### Page Optimization

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **A/B Testing** | Not enough data | 7.1 (45 reviews) | 
| **Mobile Responsive** | Not enough data | 7.4 (58 reviews) | 
| **Web Analytics** | Not enough data | 6.8 (47 reviews) | 
| **SEO** | Not enough data | 6.1 (43 reviews) | 

#### Integrations

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **E-Commerce Integration** | Not enough data | 7.2 (55 reviews) | 
| **Email Marketing Integration** | Not enough data | 8.4 (61 reviews) | 
| **Domain Integration** | Not enough data | 7.6 (54 reviews) | 

#### Generative AI

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.6 (18 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Efficy CRM** | N/A | N/A |
| **Thryv** | 7.7/10 | 111 |

#### Lead Monitoring

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Features** | Not enough data | 8.2 (98 reviews) | 
| **Performance** | Not enough data | 8.0 (93 reviews) | 
| **Identification** | Not enough data | 7.1 (81 reviews) | 

#### Agentic AI - Lead Capture

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Mobile** | Not enough data | 7.4 (84 reviews) | 
| **Websites** | Not enough data | 7.9 (90 reviews) | 
| **Social Media** | Not enough data | 6.4 (70 reviews) | 
| **Data** | Not enough data | 7.4 (85 reviews) | 

#### Analytics

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Export/Import** | Not enough data | 8.2 (90 reviews) | 
| **Reporting** | Not enough data | 7.7 (93 reviews) | 

#### Customization

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Forms** | Not enough data | 7.7 (97 reviews) | 
| **Personalization** | Not enough data | 8.1 (94 reviews) | 
| **Templates** | Not enough data | 7.9 (94 reviews) | 
| **Integration** | Not enough data | 7.8 (88 reviews) | 

### Online Appointment Scheduling

| Product | Score | Reviews |
|---|---|---|
| **Efficy CRM** | N/A | N/A |
| **Thryv** | 8.4/10 | 86 |

#### Notifications

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Confirmations & Reminders** | Not enough data | 8.9 (79 reviews) | 
| **Appointment Follow-Up** | Not enough data | 8.9 (79 reviews) | 
| **Scheduling Notifications** | Not enough data | 9.0 (77 reviews) | 

#### Settings

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Time Zone Detection** | Not enough data | 8.6 (71 reviews) | 
| **Availability Settings** | Not enough data | 8.9 (78 reviews) | 
| **Blocked Time Settings** | Not enough data | 8.9 (79 reviews) | 

#### Personalization

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Branding** | Not enough data | 8.9 (75 reviews) | 
| **Links** | Not enough data | 8.9 (74 reviews) | 

#### Integrations

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Multi- Calendar Integration** | Not enough data | 8.6 (68 reviews) | 
| **Website Integration** | Not enough data | 9.1 (74 reviews) | 
| **Payment Acceptance** | Not enough data | 8.7 (74 reviews) | 
| **Video Conferencing** | Not enough data | 8.1 (61 reviews) | 
| **Communication** | Not enough data | 8.6 (74 reviews) | 

#### Generative AI

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (36 reviews) | 
| **AI Text Summarization** | Not enough data | 7.3 (31 reviews) | 
| **AI Text-to-Image** | Not enough data | 7.4 (30 reviews) | 
| **AI Text-to-Speech** | Not enough data | 7.4 (30 reviews) | 
| **AI Image-to-Text** | Not enough data | 7.3 (30 reviews) | 

#### Agentic AI - Online Appointment Scheduling

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Efficy CRM** | N/A | N/A |
| **Thryv** | 7.2/10 | 29 |

#### Agentic AI - Lead Scoring

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Lead Opportunity** | Not enough data | 7.5 (27 reviews) | 
| **Lead Assignment** | Not enough data | 7.5 (26 reviews) | 
| **Pipeline Acceleration** | Not enough data | 7.2 (26 reviews) | 

#### Discovery

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Lead Management** | Not enough data | 7.6 (27 reviews) | 
| **Scoring/Ranking** | Not enough data | 7.1 (26 reviews) | 
| **Lead Context** | Not enough data | 6.9 (21 reviews) | 

#### Management

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Conversion Viability** | Not enough data | 6.8 (21 reviews) | 
| **Workflow** | Not enough data | 7.6 (22 reviews) | 

#### Platform

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Data Synchronization** | Not enough data | 6.9 (22 reviews) | 
| **Analysis** | Not enough data | 6.9 (25 reviews) | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **Efficy CRM** | N/A | N/A |
| **Thryv** | 8.4/10 | 175 |

#### Consumer Intelligence

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Customer Feedback** | Not enough data | 8.6 (136 reviews) ✓ Verified | 
| **Competitive Intelligence** | Not enough data | 8.4 (136 reviews) ✓ Verified | 
| **Sentiment Analysis** | Not enough data | 8.2 (132 reviews) ✓ Verified | 

#### Reporting

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Revenue Reporting** | Not enough data | Feature Not Available | 
| **Corporate Reporting** | Not enough data | 7.8 (110 reviews) ✓ Verified | 
| **Dashboard** | Not enough data | 8.8 (147 reviews) ✓ Verified | 

#### Media Monitoring

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Social Networks Monitoring** | Not enough data | 8.9 (152 reviews) ✓ Verified | 
| **Social Media Management** | Not enough data | 8.8 (153 reviews) ✓ Verified | 
| **Digital Media Monitoring** | Not enough data | 8.6 (142 reviews) | 

#### In-House Management

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Employee Performance** | Not enough data | Feature Not Available | 
| **Team Workflow** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.2 (41 reviews) | 

#### Agentic AI - Online Reputation Management

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Local Marketing

| Product | Score | Reviews |
|---|---|---|
| **Efficy CRM** | N/A | N/A |
| **Thryv** | N/A | N/A |

#### Platform

| Feature | Efficy CRM | Thryv | 
|---|---|---|
| **Internationalization** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [CRM Software](https://www.g2.com/categories/crm)


**Unique to Thryv (10):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Local Listing Management Software](https://www.g2.com/categories/local-listing-management), [Payment Processing Software](https://www.g2.com/categories/payment-processing), [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [Online Appointment Scheduling Software](https://www.g2.com/categories/online-appointment-scheduling), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)


---
## Reviewer Demographics

### By Company Size

| Segment | Efficy CRM | Thryv | 
|---|---|---|
| **Small-Business** | 43.6% | 90.4% | 
| **Mid-Market** | 46.5% | 8.2% | 
| **Enterprise** | 9.9% | 1.3% | 

### By Industry

#### Efficy CRM

- **Information Technology and Services:** 15.8%
- **Marketing and Advertising:** 10.9%
- **Accounting:** 7.9%
- **Computer Software:** 5.9%
- **Construction:** 4.0%
- **Information Services:** 4.0%
- **Consulting:** 3.0%
- **Chemicals:** 3.0%
- **Oil & Energy:** 3.0%
- **Business Supplies and Equipment:** 2.0%
- **Other:** 40.6%

#### Thryv

- **Marketing and Advertising:** 13.8%
- **Health, Wellness and Fitness:** 6.9%
- **Professional Training & Coaching:** 5.7%
- **Real Estate:** 5.1%
- **Construction:** 4.9%
- **Consumer Services:** 3.9%
- **Information Technology and Services:** 3.7%
- **Financial Services:** 3.6%
- **Management Consulting:** 3.4%
- **Computer Software:** 2.8%
- **Other:** 46.3%

---
## Alternatives

### Alternatives to Efficy CRM

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25779 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13789 reviews)
- [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1618 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2926 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3038 reviews)
- [Sugar Sell](https://www.g2.com/products/sugar-sell/reviews) — 3.8/5 stars (776 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1231 reviews)
- [SAP Sales Cloud](https://www.g2.com/products/sap-sap-sales-cloud/reviews) — 4.2/5 stars (998 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14682 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2561 reviews)

### Alternatives to Thryv

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4054 reviews)
- [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (505 reviews)
- [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1118 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14682 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14733 reviews)
- [HighLevel](https://www.g2.com/products/highlevel/reviews) — 4.6/5 stars (636 reviews)
- [Synup](https://www.g2.com/products/synup/reviews) — 4.5/5 stars (315 reviews)
- [vcita](https://www.g2.com/products/vcita/reviews) — 4.5/5 stars (81 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25779 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2926 reviews)

---
## Top Discussions

### Efficy CRM

No discussions available for this product.

### Thryv

- Title: [Is KEAP an Infusionsoft?](https://www.g2.com/discussions/is-keap-an-infusionsoft) — 4 comments
  > **Top comment:** "Keap is an Infusionsoft product."
- Title: [What is infusionsoft used for?](https://www.g2.com/discussions/what-is-infusionsoft-used-for) — 3 comments
  > **Top comment:** "We use it to manage our contacts, collect leads, send email broadcasts, and automate marketing processes and connect disparate systems like ClickFunnels and..."
- Title: [What is Thryv software?](https://www.g2.com/discussions/what-is-thryv-software) — 3 comments
  > **Top comment:** "A software solution to help you run your ENTIRE business! Get your life back from the chaos that is un-organization!"
- Title: [What else should I be using to fully benefit from the platform?](https://www.g2.com/discussions/24182-what-else-should-i-be-using-to-fully-benefit-from-the-platform) — 3 comments, 1 upvote
  > **Top comment:** "Try the pipeline feature! That can help you see where your leads are in their buying process, and you can attach automation to each stage. They also just..."
- Title: [How much does Thryv software cost?](https://www.g2.com/discussions/how-much-does-thryv-software-cost) — 2 comments
  > **Top comment:** "$2400/year is the cheapest"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/efficy-crm-vs-thryv)