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# Ecwid vs StoreHippo Comparison - What are their main differences?

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EcwidStoreHippo[+ Add Product](#)

Pricing

**Ecwid**
 **$5.00** · Starter

**StoreHippo**
Free Trial

No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Ecwid**
1 month

Based on 183 responses

**StoreHippo**
Not enough reviews yet

Return on Investment

**Ecwid**
8 months

Based on 157 responses

**StoreHippo**
Not enough reviews yet

Perceived Cost

**Ecwid**
$$$$$

**StoreHippo**
$$$$$

Average Discount

**Ecwid**
11%

**StoreHippo**
Not enough reviews yet

 ![Ecwid](https://images.g2crowd.com/uploads/product/hd_favicon/ae5cc9f15db514fc87f952059509bfe8/ecwid.svg "Ecwid")

 ![StoreHippo](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_9da99e0e95d2a7130b096959fe30ac8c/storehippo.png "StoreHippo")

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**Pros & Cons**
from reviews

**Ecwid**
[
Easy Integration (2)
](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=1241006&qs=pros-and-cons#reviews)[
Free Services (2)
](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=1240265&qs=pros-and-cons#reviews)[
Expensive (1)
](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=2456832&qs=pros-and-cons#reviews)[
Integration Difficulty (1)
](https://www.g2.com/products/ecwid/reviews?filters%5Bsentiment_snippet%5D=2140427&qs=pros-and-cons#reviews)

**StoreHippo**
[
Ease of Use (2)
](https://www.g2.com/products/storehippo/reviews?filters%5Bsentiment_snippet%5D=1382355&qs=pros-and-cons#reviews)[
Customer Support (1)
](https://www.g2.com/products/storehippo/reviews?filters%5Bsentiment_snippet%5D=1382380&qs=pros-and-cons#reviews)[
Limited Customization (1)
](https://www.g2.com/products/storehippo/reviews?filters%5Bsentiment_snippet%5D=1947202&qs=pros-and-cons#reviews)

Integrations

**Ecwid**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_54ae2bf53217382a6896c3b492d4ad75/shiprocket.png "Product Avatar Image")

ShipRocket

](https://www.g2.com/products/shiprocket/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4aada3525836409d6774553468d34c18/wordpress-com.jpg "Product Avatar Image")

WordPress.com

](https://www.g2.com/products/wordpress-com/reviews)[
View all
](https://www.g2.com/products/ecwid/integrations)

**StoreHippo**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a94f949ecee0ffa5d168e05dbb9397f0/razorpay.jpg "Product Avatar Image")

Razorpay

](https://www.g2.com/products/razorpay/reviews)[
View all
](https://www.g2.com/products/storehippo/integrations)

Screenshots

**Ecwid**
 ![Ecwid screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/129862/G2-Crowd-Screenshots-0.png)

**StoreHippo**
No screenshot available

**Ratings**
from reviews

Meets Requirements

**Ecwid**

9.1

9.1319

**StoreHippo**

8.3

8.339

Ease of Use

**Ecwid**

9.4

9.4320

**StoreHippo**

8.9

8.939

Ease of Setup

**Ecwid**

9.3

9.3209

**StoreHippo**

9.1

9.116

Ease of Admin

**Ecwid**

9.3

9.3204

**StoreHippo**

8.2

8.212

Quality of Support

**Ecwid**

9.4

9.4294

**StoreHippo**

7.7

7.739

Has the product been a good partner in doing business?

**Ecwid**

9.4

9.4201

**StoreHippo**

8.3

8.312

Product Direction (% positive)

**Ecwid**

9.0

9.0310

**StoreHippo**

7.5

7.538

**Features**
ratings from reviews

E-Commerce Platforms[Hide 133 FeaturesShow 133 Features](javascript:void(0);)

8.5

282

8.5

34

Headless Commerce

Decoupling

7.4(won by default)

55

Not enough data

REST APIs

7.9(won by default)

56

Not enough data

Data Orchestration

7.9(won by default)

57

Not enough data

Customization

8.3(won by default)

78

Not enough data

Extensibility

8.2(won by default)

69

Not enough data

Generative AI

AI Text Generation

7.7(won by default)

37

Not enough data

AI Text Summarization

8.0(won by default)

37

Not enough data

Generative AI

Not enough data

Not enough data

Agentic AI - E-Commerce Platforms

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Accounting Integration

Not enough data

Not enough data

Additional Functionality

Inventory Control

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reordering

Not enough data

Not enough data

Bulk Ordering

Not enough data

Not enough data

Multi-Currency

Not enough data

Not enough data

Customer Accounts

Not enough data

Not enough data

Multi-Location

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Shopping Cart

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Order Tracking

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Loyalty Program

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Inventory Tracking

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Kitting

Not enough data

Not enough data

Customer Touchpoints

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Web/Mobile App Development

Not enough data

Not enough data

Product Catalog

Not enough data

Not enough data

Inventory Optimization

Not enough data

Not enough data

De-Coupled Front & Back Ends

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Barcode/Ticket Scanning

Not enough data

Not enough data

Product Configurator

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Inventory Auditing

Not enough data

Not enough data

Quotes/Estimates

Not enough data

Not enough data

Customer History

Not enough data

Not enough data

Invoice Creation

Not enough data

Not enough data

For Small Businesses

Not enough data

Not enough data

Abandoned Cart Saver

Not enough data

Not enough data

Sales Trend Analysis

Not enough data

Not enough data

Merchandising/Marketing

Product Visualization

8.7(won by 0.1)

264

8.6

29

Recommendations / Personalization

8.3

241

8.6(won by 0.3)

30

Promotions and Discounts

8.4(won by 0.6)

229

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

29

Shopping Cart Abandonment

8.2

201

8.4(won by 0.2)

26

Product Reviews

7.8

186

8.3(won by 0.5)

28

 (There is a greater than 0.5 difference between this product's rating and its competitors)

SEO

7.9

202

8.3(won by 0.4)

28

Storefront Design Tools

8.5

253

8.6(won by 0.1)

30

Product Catalog

Content Management

9.1(won by 0.4)

248

8.7

29

Product Configuration

9.0(won by 0.5)

239

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.5

27

Product Search and Filtering

8.8(won by 0.3)

232

8.5

29

Intangible Products

8.6(won by 0.8)

162

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

18

Discount Management

Not enough data

Not enough data

Order Process

Shipping Options

8.7(won by 0.1)

240

8.6

28

Tax Display and Processing

8.7

221

8.8(won by 0.1)

27

Payment Processing

9.1(won by 0.3)

256

8.8

28

Order Management

9.1(won by 0.6)

256

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.5

28

Retail Inventory Management

8.9(won by 0.4)

219

8.5

26

Multi-Channel Fulfillment

8.5(won by 0.4)

143

8.1

18

Checkout Process

9.0(won by 0.4)

261

8.6

28

Returns / Refunds

8.6(won by 0.3)

180

8.3

24

Returns Management

Not enough data

Not enough data

Order Processing

Not enough data

Not enough data

Order Fulfillment

Not enough data

Not enough data

Purchase Order Management

Not enough data

Not enough data

Backorder Management

Not enough data

Not enough data

Special Order Management

Not enough data

Not enough data

Payment Options

Not enough data

Not enough data

Sales Order Management

Not enough data

Not enough data

Purchase Order Management

Not enough data

Not enough data

Credit Card Processing

Not enough data

Not enough data

Multi-Channel Support

Omnichannel

8.6

184

8.8(won by 0.2)

23

Mobile

9.0(won by 0.2)

240

8.8

26

Social Commerce

8.8(won by 0.6)

212

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.2

22

Customer Service

9.1(won by 1.1)

217

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.0

26

Store Locator

8.6(won by 0.3)

149

8.3

20

B2B

8.0

125

8.7(won by 0.7)

21

 (There is a greater than 0.5 difference between this product's rating and its competitors)

3rd-Party Store Integration

8.5(won by 0.4)

160

8.1

18

Multi-Store

Not enough data

Not enough data

Point of Sale (POS) Integration

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Mobile Commerce

Not enough data

Not enough data

Platform

APIs

8.4

143

8.6(won by 0.2)

23

Customization

8.5

220

8.7(won by 0.2)

26

Integrations to Add-on Tools

8.5(tied score)

199

8.5(tied score)

23

User Management

9.0(won by 0.9)

202

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

25

Security

9.0(won by 0.5)

223

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.5

26

Multi-Channel Management

8.3

116

8.9(won by 0.6)

18

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Admin Access Rights

8.8(won by 0.3)

108

8.5

26

Internationalization

8.1

127

8.8(won by 0.7)

21

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Cross Browser Support

8.9(won by 0.3)

193

8.6

23

Performance and Reliability

9.2(won by 0.6)

235

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.6

28

Reporting / Analytics

8.4(won by 0.5)

226

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.9

26

Test-to-Product Migration

8.2

74

8.4(won by 0.2)

21

Mobile Access

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Shipping Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Catalog Management

Not enough data

Not enough data

Website Management

Not enough data

Not enough data

Promotions Management

Not enough data

Not enough data

Reviews Management

Not enough data

Not enough data

eCommerce Management

Not enough data

Not enough data

Price/Margin Management

Not enough data

Not enough data

Application Management

Not enough data

Not enough data

Product Data Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Invoice Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Warehouse Management

Not enough data

Not enough data

Sales Tax Management

Not enough data

Not enough data

Customer Management

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

Shopping Cart[Hide 50 FeaturesShow 50 Features](javascript:void(0);)

8.6

94

Not enough data

Administration

Reporting

8.3(won by default)

82

Not enough data

Cart Management

8.8(won by default)

86

Not enough data

Shipping Information Collection

8.7(won by default)

82

Not enough data

Inventory Management

Not enough data

Not enough data

Promotions Management

Not enough data

Not enough data

Tax Management

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Catalog Management

Not enough data

Not enough data

Gift Card Management

Not enough data

Not enough data

Refund Management

Not enough data

Not enough data

Returns Management

Not enough data

Not enough data

Order Management

Not enough data

Not enough data

Invoice Management

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Discount Management

Not enough data

Not enough data

eCommerce Management

Not enough data

Not enough data

Integrations

Payment Gateway Integration

8.9(won by default)

85

Not enough data

E-commerce Platform Integration

8.7(won by default)

76

Not enough data

Email Integration

8.6(won by default)

74

Not enough data

Social Media Integration

Not enough data

Not enough data

Shipping Services Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Cart Management

Multi Cart

7.8(won by default)

46

Not enough data

Products

9.0(won by default)

91

Not enough data

Customizable Templates

8.4(won by default)

73

Not enough data

Embed

8.8(won by default)

72

Not enough data

Email Templates

Not enough data

Not enough data

Additional Functionality

Reporting & Statistics

Not enough data

Not enough data

Abandoned Cart Saver

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

API

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Multi-Currency

Not enough data

Not enough data

Payment Options

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Product Catalog

Not enough data

Not enough data

Credit Card Processing

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Rewards Points

Not enough data

Not enough data

Customer Accounts

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Show 1 feature category with incomplete data

Mobile E-Commerce[Hide 11 FeaturesShow 11 Features](javascript:void(0);)

Not enough data

Not enough data

Design

Templates - Mobile E-Commerce

Not enough data

Not enough data

Versions - Mobile E-Commerce

Not enough data

Not enough data

Testing - Mobile E-Commerce

Not enough data

Not enough data

Multichannel - Mobile E-Commerce

Not enough data

Not enough data

Personalization

Branding - Mobile E-Commerce

Not enough data

Not enough data

Localization - Mobile E-Commerce

Not enough data

Not enough data

Digital Content - Mobile E-Commerce

Not enough data

Not enough data

Geofencing - Mobile E-Commerce

Not enough data

Not enough data

Analysis

Dashboards - Mobile E-Commerce

Not enough data

Not enough data

User Behavior - Mobile E-Commerce

Not enough data

Not enough data

Sales - Mobile E-Commerce

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Ecwid](https://images.g2crowd.com/uploads/product/hd_favicon/ae5cc9f15db514fc87f952059509bfe8/ecwid.svg "Ecwid")](https://www.g2.com/products/ecwid/reviews)

Ecwid

Small-Business(50 or fewer emp.)

97.0%

Mid-Market(51-1000 emp.)

2.8%

Enterprise(\> 1000 emp.)

0.3%

[![StoreHippo](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_9da99e0e95d2a7130b096959fe30ac8c/storehippo.png "StoreHippo")](https://www.g2.com/products/storehippo/reviews)

StoreHippo

Small-Business(50 or fewer emp.)

80.4%

Mid-Market(51-1000 emp.)

13.0%

Enterprise(\> 1000 emp.)

6.5%

Small-Business

(50 or fewer emp.)

97.0%

80.4%

Mid-Market

(51-1000 emp.)

2.8%

13.0%

Enterprise

(\> 1000 emp.)

0.3%

6.5%

Reviewers' Industry

[![Ecwid](https://images.g2crowd.com/uploads/product/hd_favicon/ae5cc9f15db514fc87f952059509bfe8/ecwid.svg "Ecwid")](https://www.g2.com/products/ecwid/reviews)
Ecwid

Retail

15.7%

Apparel & Fashion

7.9%

Arts and Crafts

7.1%

Health, Wellness and Fitness

5.3%

Food & Beverages

5.1%

Other

58.9%

[![StoreHippo](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_9da99e0e95d2a7130b096959fe30ac8c/storehippo.png "StoreHippo")](https://www.g2.com/products/storehippo/reviews)
StoreHippo

Apparel & Fashion

13.3%

Computer Software

11.1%

Information Technology and Services

11.1%

Internet

8.9%

Retail

6.7%

Other

48.9%

Alternatives

**Ecwid Alternatives**

 ![Square Online (formerly Weebly)](https://images.g2crowd.com/uploads/product/hd_favicon/c1946529a8d10513b14e87c0ced67d74/square-online-formerly-weebly.svg "Square Online (formerly Weebly)")

[
Square Online (formerly...
](/products/square-online-formerly-weebly/reviews)

 ![PrestaShop](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_920f3ddbd3b24feb0ebcb1d3ae81afc5/prestashop.png "PrestaShop")

[
PrestaShop
](/products/prestashop/reviews)

 ![Shopify](https://images.g2crowd.com/uploads/product/hd_favicon/35dd8dc3f84d1a799e31ceacd386b12e/shopify.svg "Shopify")

[
Shopify
](/products/shopify/reviews)

 ![WooCommerce](https://images.g2crowd.com/uploads/product/hd_favicon/c9dc0ec537e4ff0d05345dda3a3fbefb/woocommerce.svg "WooCommerce")

[
WooCommerce
](/products/woocommerce/reviews)

**StoreHippo Alternatives**

 ![Shopify](https://images.g2crowd.com/uploads/product/hd_favicon/35dd8dc3f84d1a799e31ceacd386b12e/shopify.svg "Shopify")

[
Shopify
](/products/shopify/reviews)

 ![WooCommerce](https://images.g2crowd.com/uploads/product/hd_favicon/c9dc0ec537e4ff0d05345dda3a3fbefb/woocommerce.svg "WooCommerce")

[
WooCommerce
](/products/woocommerce/reviews)

 ![BigCommerce](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_4b28e3cdd2631bee0e36ddcf3ebd77c3/bigcommerce.png "BigCommerce")

[
BigCommerce
](/products/bigcommerce/reviews)

 ![Shopify Plus](https://images.g2crowd.com/uploads/product/hd_favicon/fcdd25678a56ddde6ecef634ec61af75/shopify-plus.svg "Shopify Plus")

[
Shopify Plus
](/products/shopify-plus/reviews)

## Ecwid vs StoreHippo

When assessing the two solutions, reviewers found Ecwid easier to use, set up, and administer. Reviewers also preferred doing business with Ecwid overall.

- Reviewers felt that Ecwid meets the needs of their business better than StoreHippo.
- When comparing quality of ongoing product support, reviewers felt that Ecwid is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Ecwid over StoreHippo.