# Ecwid, Gumroad vs Big Cartel Comparison

| | Ecwid | Gumroad | Big Cartel | 
|---|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.2 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 405 | 16 | 27 | 
| **Largest Market Segment** | Small-Business (97.0% of reviews) | Small-Business (100.0% of reviews) | Small-Business (77.8% of reviews) | 
| **Entry Level Price** | $5.00 | $1,000.00 0 NA MONTH | Free | 

---
## Top Pros & Cons

### Ecwid

Pros:
- Easy Integration (2 reviews)
- Free Services (2 reviews)

Cons:
- Expensive (1 reviews)
- Integration Difficulty (1 reviews)

### Gumroad

Pros:
- Ease of Use (3 reviews)
- Setup Ease (2 reviews)

Cons:
- Expensive (4 reviews)
- Missing Features (2 reviews)

### Big Cartel

**Not enough data**

---
## Ratings Comparison
| Rating | Ecwid | Gumroad | Big Cartel | 
|---|---|---|---|
  | **Meets Requirements** | 9.1 (319 reviews) | 9.2 (10 reviews) | 8.5 (24 reviews) | 
  | **Ease of Use** | 9.4 (320 reviews) | 9.5 (10 reviews) | 9.3 (24 reviews) | 
  | **Ease of Setup** | 9.3 (209 reviews) | Not enough data | 9.3 (7 reviews) | 
  | **Ease of Admin** | 9.3 (204 reviews) | Not enough data | 10.0 (6 reviews) | 
  | **Quality of Support** | 9.4 (294 reviews) | 8.7 (5 reviews) | 8.1 (19 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (201 reviews) | Not enough data | 9.2 (6 reviews) | 
  | **Product Direction (% positive)** | 9.0 (310 reviews) | 5.3 (10 reviews) | 7.9 (22 reviews) | 

---
## Pricing

### Ecwid

#### Entry-Level Pricing

Plan: Starter

Price: $5.00

Description: For beginner entrepreneurs or testing a business idea

Key Features:
- 5 products
- Mobile Optimized
- Add a store to any website

[Browse all 4 editions](https://www.g2.com/products/ecwid/pricing)

#### Free Trial

No

### Gumroad

#### Entry-Level Pricing

Plan: CREATOR

Price: $1,000.00 0 NA MONTH

Description: NA

Key Features:
- Gumroad branding removal
It's your voice, it should be your design; control how your emails look like.
Add your own CSS
Introduce as much of your own style to your pages as you’d like.
Use your own domain
Unlimited posts and workflows
Unlimited HD streaming
3.5% + 30¢ per charge only

[Learn more about Gumroad](https://www.g2.com/products/gumroad/reviews)

#### Free Trial

No

### Big Cartel

#### Entry-Level Pricing

Plan: Gold

Price: Free

Description: Start your free store. No credit card required. 

Key Features:
- 5 products

[Browse all 3 editions](https://www.g2.com/products/big-cartel/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Mobile E-Commerce

| Product | Score | Reviews |
|---|---|---|
| **Ecwid** | N/A | N/A |
| **Gumroad** | N/A | N/A |
| **Big Cartel** | N/A | N/A |

#### Design

| Feature | Ecwid | Gumroad | Big Cartel | 
|---|---|---|---|
| **Templates - Mobile E-Commerce** | Not enough data | Not enough data | Not enough data | 
| **Versions - Mobile E-Commerce** | Not enough data | Not enough data | Not enough data | 
| **Testing - Mobile E-Commerce** | Not enough data | Not enough data | Not enough data | 
| **Multichannel - Mobile E-Commerce** | Not enough data | Not enough data | Not enough data | 

#### Personalization

| Feature | Ecwid | Gumroad | Big Cartel | 
|---|---|---|---|
| **Branding - Mobile E-Commerce** | Not enough data | Not enough data | Not enough data | 
| **Localization - Mobile E-Commerce** | Not enough data | Not enough data | Not enough data | 
| **Digital Content - Mobile E-Commerce** | Not enough data | Not enough data | Not enough data | 
| **Geofencing - Mobile E-Commerce** | Not enough data | Not enough data | Not enough data | 

#### Analysis

| Feature | Ecwid | Gumroad | Big Cartel | 
|---|---|---|---|
| **Dashboards - Mobile E-Commerce** | Not enough data | Not enough data | Not enough data | 
| **User Behavior - Mobile E-Commerce** | Not enough data | Not enough data | Not enough data | 
| **Sales - Mobile E-Commerce** | Not enough data | Not enough data | Not enough data | 

### Shopping Cart

| Product | Score | Reviews |
|---|---|---|
| **Ecwid** | 8.6/10 | 94 |
| **Gumroad** | N/A | N/A |
| **Big Cartel** | N/A | N/A |

#### Administration

| Feature | Ecwid | Gumroad | Big Cartel | 
|---|---|---|---|
| **Reporting** | 8.3 (82 reviews) | Not enough data | Not enough data | 
| **Cart Management** | 8.8 (86 reviews) | Not enough data | Not enough data | 
| **Shipping Information Collection** | 8.7 (82 reviews) | Not enough data | Not enough data | 

#### Integrations

| Feature | Ecwid | Gumroad | Big Cartel | 
|---|---|---|---|
| **Payment Gateway Integration** | 8.9 (85 reviews) | Not enough data | Not enough data | 
| **E-commerce Platform Integration** | 8.7 (76 reviews) | Not enough data | Not enough data | 
| **Email Integration** | 8.6 (74 reviews) | Not enough data | Not enough data | 

#### Cart Management

| Feature | Ecwid | Gumroad | Big Cartel | 
|---|---|---|---|
| **Multi Cart** | 7.8 (46 reviews) | Not enough data | Not enough data | 
| **Products** | 9.0 (91 reviews) | Not enough data | Not enough data | 
| **Templates** | 8.4 (73 reviews) | Not enough data | Not enough data | 
| **Embed** | 8.8 (72 reviews) | Not enough data | Not enough data | 

### E-Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Ecwid** | 8.5/10 | 282 |
| **Gumroad** | N/A | N/A |
| **Big Cartel** | 8.3/10 | 19 |

#### Headless Commerce

| Feature | Ecwid | Gumroad | Big Cartel | 
|---|---|---|---|
| **Decoupling** | 7.4 (55 reviews) | Not enough data | Not enough data | 
| **REST APIs** | 7.9 (56 reviews) | Not enough data | Not enough data | 
| **Data Orchestration** | 7.9 (57 reviews) | Not enough data | Not enough data | 
| **Customization** | 8.3 (78 reviews) | Not enough data | Not enough data | 
| **Extensibility** | 8.2 (69 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | Ecwid | Gumroad | Big Cartel | 
|---|---|---|---|
| **AI Text Generation** | 7.7 (37 reviews) | Not enough data | Not enough data | 
| **AI Text Summarization** | 8.0 (37 reviews) | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Platforms

| Feature | Ecwid | Gumroad | Big Cartel | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Merchandising/Marketing

| Feature | Ecwid | Gumroad | Big Cartel | 
|---|---|---|---|
| **Storefront Design Tools** | 8.5 (253 reviews) | Not enough data | 8.7 (19 reviews) ✓ Verified | 
| **Product Visualization** | 8.7 (264 reviews) | Not enough data | 9.0 (18 reviews) ✓ Verified | 
| **Recommendations / Personalization** | 8.3 (241 reviews) | Not enough data | 8.0 (16 reviews) ✓ Verified | 
| **Promotions and Discounts** | 8.4 (229 reviews) | Not enough data | 7.5 (16 reviews) ✓ Verified | 
| **Shopping Cart Abandonment** | 8.2 (201 reviews) | Not enough data | Feature Not Available | 
| **Product Reviews** | 7.8 (186 reviews) | Not enough data | Feature Not Available | 
| **SEO** | 7.9 (202 reviews) | Not enough data | 7.6 (11 reviews) ✓ Verified | 

#### Product Catalog

| Feature | Ecwid | Gumroad | Big Cartel | 
|---|---|---|---|
| **Content Management** | 9.1 (248 reviews) | Not enough data | 8.5 (18 reviews) ✓ Verified | 
| **Product Configuration** | 9.0 (239 reviews) | Not enough data | Feature Not Available | 
| **Product Search and Filtering** | 8.8 (232 reviews) | Not enough data | 8.8 (16 reviews) ✓ Verified | 
| **Intangible Products** | 8.6 (162 reviews) | Not enough data | 6.7 (13 reviews) ✓ Verified | 

#### Order Process

| Feature | Ecwid | Gumroad | Big Cartel | 
|---|---|---|---|
| **Checkout Process** | 9.0 (261 reviews) | Not enough data | 9.3 (18 reviews) ✓ Verified | 
| **Shipping Options** | 8.7 (240 reviews) | Not enough data | 8.3 (17 reviews) ✓ Verified | 
| **Tax Display and Processing** | 8.7 (221 reviews) | Not enough data | 7.8 (13 reviews) ✓ Verified | 
| **Payment Processing** | 9.1 (256 reviews) | Not enough data | 8.8 (18 reviews) ✓ Verified | 
| **Order Management** | 9.1 (256 reviews) | Not enough data | 9.1 (17 reviews) ✓ Verified | 
| **Returns / Refunds** | 8.6 (180 reviews) | Not enough data | 8.2 (12 reviews) ✓ Verified | 
| **Inventory Management** | 8.9 (219 reviews) | Not enough data | 8.2 (16 reviews) ✓ Verified | 
| **Multi-Channel Fulfillment** | 8.5 (143 reviews) | Not enough data | Feature Not Available | 

#### Multi-Channel Support

| Feature | Ecwid | Gumroad | Big Cartel | 
|---|---|---|---|
| **Omnichannel** | 8.6 (184 reviews) | Not enough data | Feature Not Available | 
| **Mobile** | 9.0 (240 reviews) | Not enough data | 8.7 (13 reviews) ✓ Verified | 
| **Social Commerce** | 8.8 (212 reviews) | Not enough data | 8.6 (11 reviews) ✓ Verified | 
| **Customer Service** | 9.1 (217 reviews) | Not enough data | 7.3 (10 reviews) ✓ Verified | 
| **Store Locator** | 8.6 (149 reviews) | Not enough data | 8.1 (7 reviews) ✓ Verified | 
| **3rd-Party Store Integration** | 8.5 (160 reviews) | Not enough data | 6.7 (7 reviews) ✓ Verified | 
| **B2B** | 8.0 (125 reviews) | Not enough data | Feature Not Available | 

#### Platform

| Feature | Ecwid | Gumroad | Big Cartel | 
|---|---|---|---|
| **APIs** | 8.4 (143 reviews) | Not enough data | 7.4 (9 reviews) ✓ Verified | 
| **Customization** | 8.5 (220 reviews) | Not enough data | 7.5 (17 reviews) ✓ Verified | 
| **Integrations to Add-on Tools** | 8.5 (199 reviews) | Not enough data | 8.6 (11 reviews) ✓ Verified | 
| **User Management** | 9.0 (202 reviews) | Not enough data | 9.2 (14 reviews) ✓ Verified | 
| **Reporting / Analytics** | 8.4 (226 reviews) | Not enough data | 8.2 (15 reviews) ✓ Verified | 
| **Security** | 9.0 (223 reviews) | Not enough data | 8.4 (15 reviews) ✓ Verified | 
| **Multi-Site Management** | 8.3 (116 reviews) | Not enough data | Feature Not Available | 
| **Admin Access Rights** | 8.8 (108 reviews) | Not enough data | 8.9 (12 reviews) ✓ Verified | 
| **Test-to-Product Migration** | 8.2 (74 reviews) | Not enough data | Feature Not Available | 
| **Internationalization** | 8.1 (127 reviews) | Not enough data | 8.3 (10 reviews) ✓ Verified | 
| **Cross Browser Support** | 8.9 (193 reviews) | Not enough data | 8.7 (13 reviews) ✓ Verified | 
| **Performance and Reliability** | 9.2 (235 reviews) | Not enough data | 9.2 (15 reviews) ✓ Verified | 

### Merchant of Record

| Product | Score | Reviews |
|---|---|---|
| **Ecwid** | N/A | N/A |
| **Gumroad** | N/A | N/A |
| **Big Cartel** | N/A | N/A |

#### Payment processing - Merchant of Record

| Feature | Ecwid | Gumroad | Big Cartel | 
|---|---|---|---|
| **Automation** | Not enough data | Not enough data | Not enough data | 
| **Cross Border
** | Not enough data | Not enough data | Not enough data | 
| **Payment Options** | Not enough data | Not enough data | Not enough data | 
| **Multi-Currency** | Not enough data | Not enough data | Not enough data | 
| **Reconciliation** | Not enough data | Not enough data | Not enough data | 
| **Chargeback** | Not enough data | Not enough data | Not enough data | 

#### Tax management - Merchant of Record

| Feature | Ecwid | Gumroad | Big Cartel | 
|---|---|---|---|
| **Automated tax calculation** | Not enough data | Not enough data | Not enough data | 
| **Standard compliance** | Not enough data | Not enough data | Not enough data | 
| **Tax reporting** | Not enough data | Not enough data | Not enough data | 

#### Security and Compliance - Merchant of Record

| Feature | Ecwid | Gumroad | Big Cartel | 
|---|---|---|---|
| **AML-KYC** | Not enough data | Not enough data | Not enough data | 
| **Secure SLC** | Not enough data | Not enough data | Not enough data | 
| **PCI-DSS** | Not enough data | Not enough data | Not enough data | 
| **Encryption and tokenization** | Not enough data | Not enough data | Not enough data | 

#### Administration - Merchant of Record

| Feature | Ecwid | Gumroad | Big Cartel | 
|---|---|---|---|
| **E-commerce Integration** | Not enough data | Not enough data | Not enough data | 
| **Reporting & Analytics** | Not enough data | Not enough data | Not enough data | 
| **Customer support** | Not enough data | Not enough data | Not enough data | 

---
## Categories

**Unique to Ecwid (3):** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms), [Shopping Cart Software](https://www.g2.com/categories/shopping-cart), [Mobile E-Commerce Software](https://www.g2.com/categories/mobile-e-commerce)

**Unique to Gumroad (1):** [Merchant of Record Software](https://www.g2.com/categories/merchant-of-record)

**Unique to Big Cartel (1):** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Ecwid | Gumroad | Big Cartel | 
|---|---|---|---|
| **Small-Business** | 97.0% | 100.0% | 77.8% | 
| **Mid-Market** | 2.8% | 0% | 14.8% | 
| **Enterprise** | 0.3% | 0% | 7.4% | 

### By Industry

#### Ecwid

- **Retail:** 15.7%
- **Apparel & Fashion:** 7.9%
- **Arts and Crafts:** 7.1%
- **Health, Wellness and Fitness:** 5.3%
- **Food & Beverages:** 5.1%
- **Consumer Goods:** 4.8%
- **Computer Software:** 2.3%
- **Music:** 2.3%
- **Fine Art:** 2.3%
- **Automotive:** 2.0%
- **Other:** 45.2%

#### Gumroad

- **Marketing and Advertising:** 21.4%
- **Writing and Editing:** 14.3%
- **Entertainment:** 14.3%
- **Professional Training & Coaching:** 7.1%
- **Management Consulting:** 7.1%
- **Information Technology and Services:** 7.1%
- **Consumer Services:** 7.1%
- **Computer Software:** 7.1%
- **Animation:** 7.1%
- **Accounting:** 7.1%

#### Big Cartel

- **Arts and Crafts:** 11.1%
- **Computer Software:** 11.1%
- **Cosmetics:** 11.1%
- **Retail:** 7.4%
- **Photography:** 7.4%
- **Non-Profit Organization Management:** 7.4%
- **Music:** 7.4%
- **Banking:** 3.7%
- **Capital Markets:** 3.7%
- **Design:** 3.7%
- **Other:** 25.9%

---
## Alternatives

### Alternatives to Ecwid

- [PrestaShop](https://www.g2.com/products/prestashop/reviews) — 4.3/5 stars (160 reviews)
- [Square Online (formerly Weebly)](https://www.g2.com/products/square-online-formerly-weebly/reviews) — 4.2/5 stars (482 reviews)
- [Shopify](https://www.g2.com/products/shopify/reviews) — 4.4/5 stars (5104 reviews)
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1276 reviews)
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (580 reviews)
- [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (581 reviews)
- [Wix](https://www.g2.com/products/wix/reviews) — 4.2/5 stars (1875 reviews)
- [SamCart](https://www.g2.com/products/samcart/reviews) — 4.3/5 stars (101 reviews)
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (869 reviews)
- [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (604 reviews)

### Alternatives to Gumroad

- [Shopify](https://www.g2.com/products/shopify/reviews) — 4.4/5 stars (5104 reviews)
- [FastSpring](https://www.g2.com/products/fastspring/reviews) — 4.5/5 stars (187 reviews)
- [Paddle](https://www.g2.com/products/paddle/reviews) — 4.5/5 stars (237 reviews)
- [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — 3.9/5 stars (195 reviews)
- [DualEntry](https://www.g2.com/products/dualentry/reviews) — 4.9/5 stars (122 reviews)
- [PayPro Global](https://www.g2.com/products/payproglobal/reviews) — 4.9/5 stars (113 reviews)
- [Freemius](https://www.g2.com/products/freemius/reviews) — 4.7/5 stars (65 reviews)
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — 4.4/5 stars (59 reviews)
- [SubscriptionFlow](https://www.g2.com/products/subscriptionflow/reviews) — 4.6/5 stars (33 reviews)
- [Xsolla](https://www.g2.com/products/xsolla/reviews) — 4.4/5 stars (24 reviews)

### Alternatives to Big Cartel

- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (580 reviews)
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1276 reviews)
- [Square Online (formerly Weebly)](https://www.g2.com/products/square-online-formerly-weebly/reviews) — 4.2/5 stars (482 reviews)
- [Shopify](https://www.g2.com/products/shopify/reviews) — 4.4/5 stars (5104 reviews)
- [Wix](https://www.g2.com/products/wix/reviews) — 4.2/5 stars (1875 reviews)
- [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (604 reviews)
- [Sellfy](https://www.g2.com/products/sellfy/reviews) — 4.0/5 stars (58 reviews)
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (869 reviews)
- [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (581 reviews)
- [NetSuite](https://www.g2.com/products/netsuite/reviews) — 4.1/5 stars (4776 reviews)

---
## Top Discussions

### Ecwid

- Title: [Can Ecwid be added to WordPress?](https://www.g2.com/discussions/integrations-8e3d059f-9cd3-4671-b5b3-efa0920be4a0) — 4 comments, 2 upvotes
  > **Top comment:** "Yes it can be and in a very easy setup process."
- Title: [Is there any plans in the future of adding a way to add a video to the gallery?](https://www.g2.com/discussions/30598-is-there-any-plans-in-the-future-of-adding-a-way-to-add-a-video-to-the-gallery) — 2 comments
  > **Top comment:** "Currently the only way to have video is to put it in the description. I have asked before about putting videos in the gallery like you are looking for and..."
- Title: [What is Ecwid used for?](https://www.g2.com/discussions/what-is-ecwid-used-for) — 1 comment
  > **Top comment:** "E-Commerce, create online stores"
- Title: [What does ecwid mean?](https://www.g2.com/discussions/what-does-ecwid-mean) — 1 comment
  > **Top comment:** "ECommerce WIDget
Ecwid (stands for ECommerce WIDget) is an e-commerce platform. We provide a way for creatives and small business owners all over the world..."
- Title: [Who uses ecwid?](https://www.g2.com/discussions/who-uses-ecwid) — 1 comment
  > **Top comment:** "Online store business "

### Gumroad

No discussions available for this product.

### Big Cartel

- Title: [What is better Wix or big cartel?](https://www.g2.com/discussions/what-is-better-wix-or-big-cartel) — 1 comment
  > **Top comment:** "Big cartel is better because of its UX Design! It’s easier and quicker. I always find myself frustrated using wix. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ecwid-vs-gumroad-vs-big-cartel)