# Easy Insight vs Zoho Analytics Comparison | | Easy Insight | Zoho Analytics | |---|---|---| | **Star Rating** | 4.8 out of 5 | 4.2 out of 5 | | **Total Reviews** | 44 | 287 | | **Largest Market Segment** | Small-Business (68.3% of reviews) | Small-Business (50.7% of reviews) | | **Entry Level Price** | $49 per month | $0.00 Per Month | --- ## Top Pros & Cons ### Easy Insight **Not enough data** ### Zoho Analytics Pros: - Ease of Use (39 reviews) - Analytics (34 reviews) Cons: - Learning Curve (22 reviews) - Limited Customization (14 reviews) --- ## Ratings Comparison | Rating | Easy Insight | Zoho Analytics | |---|---|---| | **Meets Requirements** | 8.9 (38 reviews) | 8.3 (252 reviews) | | **Ease of Use** | 8.0 (38 reviews) | 8.0 (257 reviews) | | **Ease of Setup** | 8.4 (30 reviews) | 8.2 (157 reviews) | | **Ease of Admin** | 8.8 (30 reviews) | 8.2 (137 reviews) | | **Quality of Support** | 9.7 (38 reviews) | 8.1 (231 reviews) | | **Has the product been a good partner in doing business?** | 9.9 (30 reviews) | 8.5 (131 reviews) | | **Product Direction (% positive)** | 10.0 (39 reviews) | 8.8 (253 reviews) | --- ## Pricing ### Easy Insight #### Entry-Level Pricing Plan: Team Price: $49 per month Description: Add users, another SaaS connection, scheduled report emails, unlimited reports and dashboards, and more. Key Features: - Your Easy Insight Team account starts off at $50 / month - 1 designer user to create reports and dashboards - 20 viewers who can access reports and dashboards [Browse all 5 editions](https://www.g2.com/products/easy-insight/pricing) #### Free Trial Yes ### Zoho Analytics #### Entry-Level Pricing Plan: Free Price: $0.00 Per Month Description: 0.1 million rows, 2 users. Key Features: - 5 Workspaces - Unlimited reports and dashboards - 3 scheduled imports [Browse all 5 editions](https://www.g2.com/products/zoho-analytics/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Business Intelligence | Product | Score | Reviews | |---|---|---| | **Easy Insight** | N/A | N/A | | **Zoho Analytics** | 8.0/10 | 201 | #### Reports | Feature | Easy Insight | Zoho Analytics | |---|---|---| | **Reports Interface** | 8.1 (33 reviews) | 8.1 (183 reviews) ✓ Verified | | **Steps to Answer** | 8.0 (30 reviews) | 8.0 (164 reviews) ✓ Verified | | **Graphs and Charts** | 8.4 (31 reviews) | 8.5 (177 reviews) ✓ Verified | | **Score Cards** | 8.1 (18 reviews) | 8.1 (114 reviews) | | **Dashboards** | 8.8 (30 reviews) | 8.3 (179 reviews) ✓ Verified | #### Self Service | Feature | Easy Insight | Zoho Analytics | |---|---|---| | **Calculated Fields** | 7.9 (35 reviews) | 8.3 (167 reviews) ✓ Verified | | **Data Column Filtering** | 9.1 (31 reviews) | 8.4 (170 reviews) ✓ Verified | | **Data Discovery** | 8.4 (25 reviews) | 8.0 (155 reviews) ✓ Verified | | **Search** | Feature Not Available | 8.0 (154 reviews) ✓ Verified | | **Collaboration / Workflow** | 7.6 (15 reviews) | 7.9 (145 reviews) ✓ Verified | | **Automodeling** | 7.3 (13 reviews) | 7.7 (120 reviews) ✓ Verified | #### Advanced Analytics | Feature | Easy Insight | Zoho Analytics | |---|---|---| | **Predictive Analytics** | Feature Not Available | 8.4 (90 reviews) | | **Data Visualization** | 8.6 (27 reviews) | 8.5 (163 reviews) | | **Big Data Services** | 8.6 (13 reviews) | 7.8 (132 reviews) | #### Building Reports | Feature | Easy Insight | Zoho Analytics | |---|---|---| | **Data Transformation** | 9.4 (17 reviews) | 8.0 (134 reviews) ✓ Verified | | **Data Modeling** | 9.2 (19 reviews) | 8.0 (126 reviews) ✓ Verified | | **WYSIWYG Report Design** | 8.5 (19 reviews) | 8.1 (121 reviews) ✓ Verified | | **Integration APIs** | 9.2 (21 reviews) | 8.2 (113 reviews) ✓ Verified | #### Platform | Feature | Easy Insight | Zoho Analytics | |---|---|---| | **Mobile User Support** | Not enough data | Not enough data | | **Customization ** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | | **Internationalization** | Not enough data | Not enough data | | **Sandbox / Test Environments** | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | | **Breadth of Partner Applications** | Not enough data | Not enough data | ### Data Visualization | Product | Score | Reviews | |---|---|---| | **Easy Insight** | N/A | N/A | | **Zoho Analytics** | 8.3/10 | 198 | #### Reports | Feature | Easy Insight | Zoho Analytics | |---|---|---| | **Reports Interface** | 8.1 (33 reviews) | 8.1 (183 reviews) ✓ Verified | | **Steps to Answer** | 8.0 (30 reviews) | 8.0 (164 reviews) ✓ Verified | | **Graphs and Charts** | 8.4 (31 reviews) | 8.5 (177 reviews) ✓ Verified | | **Score Cards** | 8.1 (18 reviews) | 8.1 (114 reviews) | | **Dashboards** | 8.8 (30 reviews) | 8.3 (179 reviews) ✓ Verified | #### Reports | Feature | Easy Insight | Zoho Analytics | |---|---|---| | **Reports Interface** | Not enough data | Not enough data | | **Share Reports** | Not enough data | Not enough data | | **Steps to Answer** | Not enough data | Not enough data | #### Generative AI | Feature | Easy Insight | Zoho Analytics | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | #### Visualization | Feature | Easy Insight | Zoho Analytics | |---|---|---| | **Graphs and Charts** | Not enough data | Not enough data | | **Score Cards** | Not enough data | Not enough data | | **Dashboards** | Not enough data | Not enough data | | **Formats** | Not enough data | Not enough data | #### Data Updates | Feature | Easy Insight | Zoho Analytics | |---|---|---| | **Historical Snapshots** | Not enough data | Not enough data | | **Real-Time Updating** | Not enough data | Not enough data | #### Collaboration | Feature | Easy Insight | Zoho Analytics | |---|---|---| | **Sharing** | Not enough data | Not enough data | | **Co-Editing** | Not enough data | Not enough data | | **Devices** | Not enough data | Not enough data | #### Data Updates | Feature | Easy Insight | Zoho Analytics | |---|---|---| | **Historical Snapshots** | Not enough data | Not enough data | | **Real-Time Updating** | Not enough data | 7.2 (6 reviews) | | **Email Reports** | Not enough data | 7.3 (5 reviews) | ### Analytics Platforms | Product | Score | Reviews | |---|---|---| | **Easy Insight** | 8.6/10 | 35 | | **Zoho Analytics** | 8.3/10 | 205 | #### Reports | Feature | Easy Insight | Zoho Analytics | |---|---|---| | **Reports Interface** | 8.1 (33 reviews) | 8.1 (183 reviews) ✓ Verified | | **Steps to Answer** | 8.0 (30 reviews) | 8.0 (164 reviews) ✓ Verified | | **Graphs and Charts** | 8.4 (31 reviews) | 8.5 (177 reviews) ✓ Verified | | **Score Cards** | 8.1 (18 reviews) | 8.1 (114 reviews) | | **Dashboards** | 8.8 (30 reviews) | 8.3 (179 reviews) ✓ Verified | #### Data Preparation | Feature | Easy Insight | Zoho Analytics | |---|---|---| | **Connectors** | 9.7 (5 reviews) | 8.3 (84 reviews) | | **Data Governance** | Not enough data | Feature Not Available | #### Data Modeling and Blending | Feature | Easy Insight | Zoho Analytics | |---|---|---| | **Data Querying** | 9.4 (6 reviews) | 8.3 (82 reviews) | | **Data Filtering** | 9.5 (7 reviews) | 8.5 (88 reviews) | | **Data Blending** | 9.0 (7 reviews) | 8.4 (82 reviews) | #### Generative AI | Feature | Easy Insight | Zoho Analytics | |---|---|---| | **AI Text Generation** | 8.0 (5 reviews) | 8.1 (14 reviews) | | **AI Text Summarization** | 8.3 (5 reviews) | 8.2 (14 reviews) | #### Agentic AI - Analytics Platforms | Feature | Easy Insight | Zoho Analytics | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Self Service | Feature | Easy Insight | Zoho Analytics | |---|---|---| | **Calculated Fields** | 7.9 (35 reviews) | 8.3 (167 reviews) ✓ Verified | | **Data Column Filtering** | 9.1 (31 reviews) | 8.4 (170 reviews) ✓ Verified | | **Data Discovery** | 8.4 (25 reviews) | 8.0 (155 reviews) ✓ Verified | | **Search** | Feature Not Available | 8.0 (154 reviews) ✓ Verified | | **Collaboration / Workflow** | 7.6 (15 reviews) | 7.9 (145 reviews) ✓ Verified | | **Automodeling** | 7.3 (13 reviews) | 7.7 (120 reviews) ✓ Verified | #### Deployment & Integration - Analytics Platforms | Feature | Easy Insight | Zoho Analytics | |---|---|---| | **No-code Dashboard Builder** | Not enough data | 9.0 (5 reviews) | | **Report Scheduling and Automation** | Not enough data | Not enough data | | **Embedded Analytics and White-labeling** | Not enough data | Not enough data | | **Data Source Connectivity** | Not enough data | 9.1 (9 reviews) | #### Advanced Analytics | Feature | Easy Insight | Zoho Analytics | |---|---|---| | **Predictive Analytics** | Feature Not Available | 8.4 (90 reviews) | | **Data Visualization** | 8.6 (27 reviews) | 8.5 (163 reviews) | | **Big Data Services** | 8.6 (13 reviews) | 7.8 (132 reviews) | #### Performance & Scalability - Analytics Platforms | Feature | Easy Insight | Zoho Analytics | |---|---|---| | **Large data handling and Query Speed** | Not enough data | 8.0 (5 reviews) | | **Concurrent User Support** | Not enough data | Not enough data | #### Advanced Analytics & Modeling - Analytics Platforms | Feature | Easy Insight | Zoho Analytics | |---|---|---| | **Data Modeling and Governance** | Not enough data | Not enough data | | **Notebook and Script Integration** | Not enough data | Not enough data | | **Built-in Predictive and Statistical Models** | Not enough data | Not enough data | #### Agentic AI Capabilities - Analytics Platforms | Feature | Easy Insight | Zoho Analytics | |---|---|---| | **Auto-generated Insights and Narratives** | Not enough data | Not enough data | | **Natural Language Queries** | Not enough data | Not enough data | | **Proactive KPI Monitoring and Alerts** | Not enough data | Not enough data | | **AI Agents for Analytical Follow-ups** | Not enough data | Not enough data | #### Personalized Intelligence - Analytics Platforms | Feature | Easy Insight | Zoho Analytics | |---|---|---| | **Behavioral Learning for Contextual Query Refinement** | Not enough data | Not enough data | | **Role-based Insight Personalization** | Not enough data | Not enough data | | **Conversational and Prompt-based Analytics** | Not enough data | Not enough data | #### Building Reports | Feature | Easy Insight | Zoho Analytics | |---|---|---| | **Data Transformation** | 9.4 (17 reviews) | 8.0 (134 reviews) ✓ Verified | | **Data Modeling** | 9.2 (19 reviews) | 8.0 (126 reviews) ✓ Verified | | **WYSIWYG Report Design** | 8.5 (19 reviews) | 8.1 (121 reviews) ✓ Verified | | **Integration APIs** | 9.2 (21 reviews) | 8.2 (113 reviews) ✓ Verified | ### Embedded Business Intelligence | Product | Score | Reviews | |---|---|---| | **Easy Insight** | N/A | N/A | | **Zoho Analytics** | 8.0/10 | 201 | #### Reports | Feature | Easy Insight | Zoho Analytics | |---|---|---| | **Reports Interface** | 8.1 (33 reviews) | 8.1 (183 reviews) ✓ Verified | | **Steps to Answer** | 8.0 (30 reviews) | 8.0 (164 reviews) ✓ Verified | | **Graphs and Charts** | 8.4 (31 reviews) | 8.5 (177 reviews) ✓ Verified | | **Score Cards** | 8.1 (18 reviews) | 8.1 (114 reviews) | | **Dashboards** | 8.8 (30 reviews) | 8.3 (179 reviews) ✓ Verified | #### Self Service | Feature | Easy Insight | Zoho Analytics | |---|---|---| | **Calculated Fields** | 7.9 (35 reviews) | 8.3 (167 reviews) ✓ Verified | | **Data Column Filtering** | 9.1 (31 reviews) | 8.4 (170 reviews) ✓ Verified | | **Data Discovery** | 8.4 (25 reviews) | 8.0 (155 reviews) ✓ Verified | | **Search** | Feature Not Available | 8.0 (154 reviews) ✓ Verified | | **Collaboration / Workflow** | 7.6 (15 reviews) | 7.9 (145 reviews) ✓ Verified | | **Automodeling** | 7.3 (13 reviews) | 7.7 (120 reviews) ✓ Verified | #### Building Reports | Feature | Easy Insight | Zoho Analytics | |---|---|---| | **Data Transformation** | 9.4 (17 reviews) | 8.0 (134 reviews) ✓ Verified | | **Data Modeling** | 9.2 (19 reviews) | 8.0 (126 reviews) ✓ Verified | | **WYSIWYG Report Design** | 8.5 (19 reviews) | 8.1 (121 reviews) ✓ Verified | | **Integration APIs** | 9.2 (21 reviews) | 8.2 (113 reviews) ✓ Verified | ### Sales Analytics | Product | Score | Reviews | |---|---|---| | **Easy Insight** | N/A | N/A | | **Zoho Analytics** | 8.2/10 | 62 | #### Agentic AI - Sales Analytics | Feature | Easy Insight | Zoho Analytics | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Data Sourcing | Feature | Easy Insight | Zoho Analytics | |---|---|---| | **Data Sourcing** | Not enough data | 8.4 (54 reviews) | | **Exporting & Sharing Data** | Not enough data | 8.5 (57 reviews) | | **Multi-Device Data Visualization** | Not enough data | 8.4 (49 reviews) | | **Interactive Dashboards** | Not enough data | 8.6 (56 reviews) | | **Data Segmentation** | Not enough data | 8.4 (52 reviews) | #### Predictive Analytics | Feature | Easy Insight | Zoho Analytics | |---|---|---| | **Lead Scoring** | Not enough data | 7.8 (48 reviews) | | **Opportunity Scoring** | Not enough data | 7.8 (46 reviews) | | **Risk Analysis** | Not enough data | 7.8 (47 reviews) | | **Live Forecasting** | Not enough data | 7.9 (47 reviews) | #### Sales Management | Feature | Easy Insight | Zoho Analytics | |---|---|---| | **Live Pipeline Management** | Not enough data | 8.0 (47 reviews) | | **Sales Gamification** | Not enough data | Feature Not Available | | **Account-Based Analytics** | Not enough data | 8.3 (53 reviews) | | **Activity Tracking** | Not enough data | 8.5 (55 reviews) | ### Predictive Analytics | Product | Score | Reviews | |---|---|---| | **Easy Insight** | N/A | N/A | | **Zoho Analytics** | N/A | N/A | #### Statistical Tool | Feature | Easy Insight | Zoho Analytics | |---|---|---| | **Scripting** | Not enough data | Not enough data | | **Data Mining** | Not enough data | Not enough data | | **Algorithms** | Not enough data | Not enough data | #### Data Analysis | Feature | Easy Insight | Zoho Analytics | |---|---|---| | **Analysis** | Not enough data | Not enough data | | **Data Interaction** | Not enough data | Not enough data | #### Decision Making | Feature | Easy Insight | Zoho Analytics | |---|---|---| | **Modeling** | Not enough data | Not enough data | | **Data Visualizations** | Not enough data | Not enough data | | **Report Generation** | Not enough data | Not enough data | | **Data Unification** | Not enough data | Not enough data | #### Generative AI | Feature | Easy Insight | Zoho Analytics | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Analytics Platforms](https://www.g2.com/categories/analytics-platforms) **Unique to Zoho Analytics (4):** [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools), [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics) --- ## Reviewer Demographics ### By Company Size | Segment | Easy Insight | Zoho Analytics | |---|---|---| | **Small-Business** | 68.3% | 50.7% | | **Mid-Market** | 26.8% | 41.8% | | **Enterprise** | 4.9% | 7.4% | ### By Industry #### Easy Insight - **Marketing and Advertising:** 17.1% - **Information Technology and Services:** 12.2% - **Retail:** 9.8% - **Wholesale:** 4.9% - **Consumer Goods:** 4.9% - **Medical Practice:** 4.9% - **Hospital & Health Care:** 4.9% - **Apparel & Fashion:** 2.4% - **Automotive:** 2.4% - **Building Materials:** 2.4% - **Other:** 34.1% #### Zoho Analytics - **Information Technology and Services:** 14.2% - **Computer Software:** 8.9% - **Financial Services:** 6.0% - **Marketing and Advertising:** 5.7% - **Management Consulting:** 4.3% - **Education Management:** 3.9% - **Real Estate:** 2.5% - **Internet:** 2.1% - **Market Research:** 2.1% - **Accounting:** 1.8% - **Other:** 48.6% --- ## Alternatives ### Alternatives to Easy Insight - [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews) - [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1643 reviews) - [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews) — 4.2/5 stars (600 reviews) - [IBM Cognos Analytics](https://www.g2.com/products/ibm-cognos-analytics/reviews) — 4.1/5 stars (461 reviews) - [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews) - [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews) - [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (810 reviews) - [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews) - [Board](https://www.g2.com/products/board/reviews) — 4.4/5 stars (318 reviews) - [Oracle Analytics Cloud](https://www.g2.com/products/oracle-analytics-cloud/reviews) — 4.1/5 stars (333 reviews) ### Alternatives to Zoho Analytics - [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1643 reviews) - [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews) - [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews) - [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews) — 4.2/5 stars (600 reviews) - [IBM Cognos Analytics](https://www.g2.com/products/ibm-cognos-analytics/reviews) — 4.1/5 stars (461 reviews) - [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews) - [Oracle Analytics Cloud](https://www.g2.com/products/oracle-analytics-cloud/reviews) — 4.1/5 stars (333 reviews) - [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (810 reviews) - [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews) - [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews) --- ## Top Discussions ### Easy Insight - Title: [What type of expertise do heavy users of Easy Insights have?](https://www.g2.com/discussions/15982-what-type-of-expertise-do-heavy-users-of-easy-insights-have) — 1 comment, 1 upvote > **Top comment:** "Someone with basic excel skills will be able to easily use EasyInsight, things like whats are the filter, row, column. We have our sales team, admin and..." ### Zoho Analytics - Title: [What is Zoho Analytics used for?](https://www.g2.com/discussions/what-is-zoho-analytics-used-for) — 1 comment > **Top comment:** "Zoho Analytics is used for data analysis. It helps organizations collect, process and informed decision-making. With features like interactive reporting ,..." - Title: [What is the use of Zoho?](https://www.g2.com/discussions/what-is-the-use-of-zoho) — 1 comment > **Top comment:** "Zoho is a cloud-based software company that provides a suite of business and productivity applications." - Title: [Is Zoho Analytics free?](https://www.g2.com/discussions/is-zoho-analytics-free) — 1 comment > **Top comment:** "Free trial for 15 days usually available" - Title: [What are the features of Zoho?](https://www.g2.com/discussions/zoho-analytics-what-are-the-features-of-zoho) — 1 comment > **Top comment:** "Efficient, I love it." - Title: [Hi, I would you request you to put a downloading options.](https://www.g2.com/discussions/16124-hi-i-would-you-request-you-to-put-a-downloading-options) — 1 comment, 1 upvote > **Top comment:** "Zoho Analyitcs on-premise installable version is available since November 2018, when we released Zoho Analytics 4.0. It can be downloaded from this page -..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/easy-insight-vs-zoho-analytics)