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# E\*Trade Web Platform vs thinkorswim Comparison - What are their main differences?

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Pricing

**E\*Trade Web Platform**
No pricing available

**thinkorswim**
No pricing available

**Pricing Insights**
from reviews

Perceived Cost

**E\*Trade Web Platform**
$$$$$

**thinkorswim**
$$$$$

Average Discount

**E\*Trade Web Platform**
Not enough reviews yet

**thinkorswim**
Not enough reviews yet

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Time to Implement

**E\*Trade Web Platform** 6 months
Based on 100 responses

**thinkorswim** 6 months
Based on 100 responses

Return on Investment

**E\*Trade Web Platform** 6 months
Based on 100 responses

**thinkorswim** 6 months
Based on 100 responses

**Pros & Cons**
from reviews

**E\*Trade Web Platform**
Not enough data

**thinkorswim**
Not enough data

**Ratings**
from reviews

Meets Requirements

**E\*Trade Web Platform**

**8.3** /10

Based on 20 responses

**thinkorswim**

**8.7** /10

Based on 21 responses

Ease of Use

**E\*Trade Web Platform**

**7.9** /10

Based on 21 responses

**thinkorswim**

**7.1** /10

Based on 21 responses

Ease of Setup

**E\*Trade Web Platform**

**7.3** /10

Based on 5 responses

**thinkorswim** Not enough data

Ease of Admin

**E\*Trade Web Platform** Not enough data

**thinkorswim** Not enough data

Quality of Support

**E\*Trade Web Platform**

**8.1** /10

Based on 15 responses

**thinkorswim**

**8.9** /10

Based on 19 responses

Has the product been a good partner in doing business?

**E\*Trade Web Platform** Not enough data

**thinkorswim** Not enough data

Product Direction (% positive)

**E\*Trade Web Platform**

**6.5** /10

Based on 20 responses

**thinkorswim**

**6.1** /10

Based on 18 responses

**Features**
ratings from reviews

Brokerage Trading Platforms

**8.3** /10

Based on 17 responses

**8.2** /10

Based on 17 responses

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
50.0%

Mid-Market(51-1000 emp.)
20.8%

Enterprise(\> 1000 emp.)
29.2%

Small-Business(50 or fewer emp.)
50.0%

Mid-Market(51-1000 emp.)
20.8%

Enterprise(\> 1000 emp.)
29.2%

Small-Business(50 or fewer emp.)
70.0%

Mid-Market(51-1000 emp.)
16.7%

Enterprise(\> 1000 emp.)
13.3%

Small-Business(50 or fewer emp.)
70.0%

Mid-Market(51-1000 emp.)
16.7%

Enterprise(\> 1000 emp.)
13.3%

**Reviewers' Industry**

[![E*Trade Web Platform](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f685d06a8bc765e19ea660a5b0577930/e-trade-web-platform.jpg "E\*Trade Web Platform")](https://www.g2.com/products/e-trade-web-platform/reviews)
E\*Trade Web Platform

Construction
16.7%

Computer Software
16.7%

Insurance
8.3%

Information Technology and Services
8.3%

Sports
4.2%

Other
45.8%

[![thinkorswim](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_426cd71f6c77ab8bfe5ed69cfd934776/thinkorswim.jpg "thinkorswim")](https://www.g2.com/products/thinkorswim/reviews)
thinkorswim

Financial Services
26.7%

Investment Management
10.0%

Education Management
10.0%

Transportation/Trucking/Railroad
6.7%

Hospital & Health Care
6.7%

Other
40.0%

Alternatives

**E\*Trade Web Platform Alternatives**

 ![TradingView](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5ec66c52287a108256fe7c9cc632dc0b/tradingview.png "TradingView")

[
TradingView
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 ![eToro](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_9f5fbad4c13bc9f07fd8ae162c2923a8/etoro.png "eToro")

[
eToro
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 ![Active Trader Pro](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_2dcb9b4532072d793535a5799e5effa3/active-trader-pro.jpg "Active Trader Pro")

[
Active Trader Pro
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 ![MetaTrader 5](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_df4e62dc83ec691f7100929fa09f7b07/metatrader-5.png "MetaTrader 5")

[
MetaTrader 5
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**thinkorswim Alternatives**

 ![TradingView](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5ec66c52287a108256fe7c9cc632dc0b/tradingview.png "TradingView")

[
TradingView
](/products/tradingview/reviews)

 ![MetaTrader 5](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_df4e62dc83ec691f7100929fa09f7b07/metatrader-5.png "MetaTrader 5")

[
MetaTrader 5
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 ![eToro](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_9f5fbad4c13bc9f07fd8ae162c2923a8/etoro.png "eToro")

[
eToro
](/products/etoro/reviews)

 ![Active Trader Pro](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_2dcb9b4532072d793535a5799e5effa3/active-trader-pro.jpg "Active Trader Pro")

[
Active Trader Pro
](/products/active-trader-pro/reviews)

## E\*Trade Web Platform vs thinkorswim FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between thinkorswim vs E\*Trade Web Platform?

thinkorswim and E\*Trade Web Platform are both highly rated brokerage trading platforms, but thinkorswim stands out for its advanced analytical capabilities while E\*Trade Web Platform is noted for its user-friendly interface and ease of setup.

| [thinkorswim](https://www.g2.com/products/thinkorswim/reviews) | [E\*Trade Web Platform](https://www.g2.com/products/e-trade-web-platform/reviews) |
| --- | --- |
| 4.0/5 (31 reviews) | 4.0/5 (24 reviews) |
| Small-Business | Small-Business |
| — | 7.3 |
| 8.9 | 8.1 |
| Advanced analytical and charting capabilities | User-friendly interface and easy setup |

### How do the pricing models of thinkorswim and E\*Trade Web Platform compare?

thinkorswim and E\*Trade Web Platform are rated at parity for value, with reviewers expressing satisfaction with both platforms' pricing models.

- **thinkorswim:** Reviewers highlight that thinkorswim is free for TD Ameritrade account holders and appreciate the value of its advanced tools, though some mention higher commissions compared to competitors.
- **E\*Trade Web Platform:** Reviewers note that E\*Trade offers free stock trades and minimal fees, with positive sentiment around the cost structure, but some mention higher margin interest rates and fees as a reason for switching to lower-cost competitors.

### What are the best alternatives to thinkorswim and E\*Trade Web Platform?

TradingView, eToro, and MetaTrader 5 are the top three alternatives to thinkorswim and E\*Trade Web Platform according to G2 rankings.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [thinkorswim](https://www.g2.com/products/thinkorswim/reviews) | 4.0/5 (31 reviews) | Small-Business | Free for TD Ameritrade account holders | Advanced analytical and charting capabilities |
| [E\*Trade Web Platform](https://www.g2.com/products/e-trade-web-platform/reviews) | 4.0/5 (24 reviews) | Small-Business | Free stock trades, minimal fees | User-friendly interface and easy setup |
| [TradingView](https://www.g2.com/products/tradingview/reviews) | 4.5/5 (75 reviews) | Small-Business | — | Comprehensive charting and visualization tools |
| [eToro](https://www.g2.com/products/etoro/reviews) | 3.6/5 (27 reviews) | Small-Business | — | Social trading and copy trading features |
| [MetaTrader 5](https://www.g2.com/products/henyep-capital-markets-metatrader-5/reviews) | 4.3/5 (19 reviews) | Small-Business | — | Multi-asset trading and algorithmic trading support |

### Which Brokerage Trading Platforms features should I prioritize when comparing thinkorswim and E\*Trade Web Platform?

Buyers comparing thinkorswim and E\*Trade Web Platform should prioritize analytical tools, ease of use, quality of support, and setup experience.

- **Analytical tools:** thinkorswim is frequently praised for advanced charting and analytical capabilities, while E\*Trade Web Platform is noted for robust research tools.
- **Ease of use:** E\*Trade Web Platform scores 7.9 for Ease of Use, compared to thinkorswim's 7.1.
- **Quality of support:** thinkorswim scores 8.9, while E\*Trade Web Platform scores 8.1.
- **Ease of setup:** E\*Trade Web Platform scores 7.3; thinkorswim does not have a published score for this dimension.

### What are the pros and cons of thinkorswim vs E\*Trade Web Platform?

thinkorswim's headline strength is its advanced analytical and charting capabilities, while E\*Trade Web Platform is recognized for its user-friendly interface and easy setup.

- **thinkorswim strengths:** Advanced charting, real-time data, customizable tools, and comprehensive asset coverage including equities, forex, and options.
- **thinkorswim trade-offs:** Steep learning curve, overwhelming for beginners, occasional platform crashes, and higher commissions compared to some competitors.
- **E\*Trade Web Platform strengths:** User-friendly interface, easy setup, free stock trades, efficient portfolio management, and strong research tools.
- **E\*Trade Web Platform trade-offs:** Platform can be overwhelming for beginners due to information density, slower load times during peak hours, and higher margin interest rates compared to competitors.

### Is thinkorswim or E\*Trade Web Platform better for small businesses?

Both thinkorswim and E\*Trade Web Platform are primarily used by small businesses, but E\*Trade Web Platform receives more consistent praise for ease of use and setup from small-business reviewers.

- **thinkorswim:** Largest segment is Small-Business; reviewers highlight advanced features but note a steep learning curve for new users.
- **E\*Trade Web Platform:** Largest segment is Small-Business; reviewers consistently praise its user-friendly interface and straightforward setup, making it accessible for small-business users.

### Which Brokerage Trading Platforms platform has better integrations?

thinkorswim and E\*Trade Web Platform are at parity for integrations, with no reviewer-cited third-party integrations in recent reviews for either platform.

- **thinkorswim:** No integrations are mentioned in recent reviews.
- **E\*Trade Web Platform:** No integrations are mentioned in recent reviews.

### How do thinkorswim and E\*Trade Web Platform compare on customer support?

thinkorswim and E\*Trade Web Platform are rated at parity for Quality of Support, with thinkorswim at 8.9 and E\*Trade Web Platform at 8.1, a difference below the materiality threshold.

- **thinkorswim:** Reviewers describe support as responsive and helpful, with several noting the availability of educational resources and tutorials.
- **E\*Trade Web Platform:** Reviewers mention positive experiences with customer service, describing it as easy to access and competent, though a few note slower response times during peak periods.

### Which is easier to implement, thinkorswim or E\*Trade Web Platform?

E\*Trade Web Platform is easier to implement, with a published Ease of Setup score of 7.3, while thinkorswim does not have a published score for this dimension.

- **thinkorswim:** Reviewers mention a learning curve and initial complexity, but note that setup becomes easier with experience and available tutorials.
- **E\*Trade Web Platform:** Reviewers consistently highlight straightforward setup and onboarding, with several describing the process as quick and user-friendly.

## E\*Trade Web Platform vs thinkorswim

- Reviewers felt that thinkorswim meets the needs of their business better than E\*Trade Web Platform.
- When comparing quality of ongoing product support, reviewers felt that thinkorswim is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of E\*Trade Web Platform over thinkorswim.