Compare Dynamics 365 Sales and Looker 
Featured Products
At a Glance
Market Segments
Mid-Market (39.3% of reviews)
Mid-Market (60.7% of reviews)
Entry-Level Pricing
$210/month per user
No pricing available
Dynamics 365 Sales
Star Rating
(1,611)3.8 out of 5
Market Segments
Mid-Market (39.3% of reviews)
Pros & Cons
Entry-Level Pricing
$210/month per user
Browse all 3 pricing plansLooker
Star Rating
(1,617)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Dynamics 365 Sales excels in integrating AI-driven insights with CRM tools, which helps sales teams enhance customer relationships and close deals more efficiently. Users appreciate its predictive analytics and automation features, making it a strong choice for those already invested in the Microsoft ecosystem.
- Users say Looker stands out for its intuitive user interface and design, allowing for quick creation of interactive dashboards. Reviewers highlight the ease of building visualizations with real-time data, which is particularly beneficial for tracking key performance indicators.
- According to verified reviews, Dynamics 365 Sales is praised for its ability to unify the sales process, enabling teams to work smarter. However, some users mention that it can be challenging to configure for specific workflows, which may hinder its overall usability for certain organizations.
- Reviewers mention that Looker offers exceptional flexibility in customization and integration across various platforms. This adaptability is particularly noted by users in technical roles, such as those in Quality Engineering, who benefit from tailored analytics dashboards.
- G2 reviewers highlight that while Dynamics 365 Sales has a solid support structure, Looker outperforms it in terms of customer support quality. Users appreciate Looker's responsive assistance, which contributes to a smoother experience when navigating the software.
- Users report that both products have their strengths in data visualization, but Looker generally provides a more polished experience with its interactive dashboards and multi-device compatibility. This makes it a preferred choice for teams that prioritize visual data representation and accessibility.
Pricing
Entry-Level Pricing
Dynamics 365 Sales
Dynamics 365 Plan
$210
/month per user
Get full use of all applications in one comprehensive, cost-efficient option.
Looker
No pricing availableFree Trial
Dynamics 365 Sales
No trial information availableLooker
Free Trial is available
Ratings
Meets Requirements
8.1
1,285
8.7
1,108
Ease of Use
7.4
1,291
8.3
1,113
Ease of Setup
7.2
411
8.2
591
Ease of Admin
7.6
383
8.3
432
Quality of Support
7.5
1,126
8.6
946
Has the product been a good partner in doing business?
7.8
378
8.9
410
Product Direction (% positive)
6.3
1,266
8.7
1,039
Features by Category
Sales Force Automation
8.1
964
|
Verified
Not enough data
7.9
679
|
Verified
Not enough data
7.9
903
|
Verified
Not enough data
7.8
970
|
Verified
Not enough data
7.6
735
|
Verified
Not enough data
7.9
866
|
Verified
Not enough data
7.6
729
|
Verified
Not enough data
7.8
719
|
Verified
Not enough data
8.0
768
|
Verified
Not enough data
Marketing Automation
7.6
754
|
Verified
Not enough data
7.5
732
|
Verified
Not enough data
7.8
820
|
Verified
Not enough data
7.6
642
|
Verified
Not enough data
Customer Support
8.0
708
|
Verified
Not enough data
7.8
672
|
Verified
Not enough data
7.9
694
|
Verified
Not enough data
7.7
603
|
Verified
Not enough data
7.9
630
|
Verified
Not enough data
Reporting & Analytics
7.9
896
|
Verified
Not enough data
7.9
945
|
Verified
Not enough data
7.7
783
|
Verified
Not enough data
Mobile & Social
7.5
556
|
Verified
Not enough data
7.6
550
|
Verified
Not enough data
7.4
620
|
Verified
Not enough data
Platform
8.1
293
|
Verified
Not enough data
8.1
307
|
Verified
Not enough data
8.2
301
|
Verified
Not enough data
7.9
227
|
Verified
Not enough data
7.9
249
|
Verified
Not enough data
7.8
275
|
Verified
Not enough data
7.7
291
|
Verified
Not enough data
7.8
254
|
Verified
Not enough data
Integration
7.9
297
|
Verified
Not enough data
7.8
232
|
Verified
Not enough data
7.6
238
|
Verified
Not enough data
Generative AI
8.1
18
Not enough data
Agentic AI - CRM
8.0
5
Not enough data
6.7
5
Not enough data
7.4
7
Not enough data
9.0
5
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
Reports
Not enough data
8.6
667
|
Verified
Not enough data
8.2
620
|
Verified
Not enough data
8.2
663
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Self Service
Not enough data
8.4
624
|
Verified
Not enough data
8.6
640
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Advanced Analytics
Not enough data
7.6
430
|
Verified
Not enough data
8.4
634
|
Verified
Not enough data
8.0
515
|
Verified
Building Reports
Not enough data
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
330
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.6
667
|
Verified
Not enough data
8.2
620
|
Verified
Not enough data
8.2
663
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Reports
Not enough data
8.5
111
Not enough data
8.5
108
Not enough data
8.0
103
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
Not enough data
8.5
115
Not enough data
8.4
111
Not enough data
8.7
114
Not enough data
8.3
110
Data Updates
Not enough data
8.1
108
Not enough data
8.3
106
Collaboration
Not enough data
8.4
108
Not enough data
8.0
107
Not enough data
8.0
103
Data Updates
Not enough data
7.9
138
Not enough data
8.0
141
Not enough data
8.5
144
Reports
Not enough data
8.6
667
|
Verified
Not enough data
8.2
620
|
Verified
Not enough data
8.2
663
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Data Preparation
Not enough data
8.3
287
|
Verified
Not enough data
8.3
264
|
Verified
Data Modeling and Blending
Not enough data
8.5
312
|
Verified
Not enough data
8.7
331
|
Verified
Not enough data
8.3
312
|
Verified
Generative AI
Not enough data
7.1
89
Not enough data
7.1
87
Agentic AI - Analytics Platforms
Not enough data
7.3
41
Not enough data
7.4
40
Not enough data
7.4
40
Not enough data
7.1
40
Not enough data
7.4
41
Not enough data
7.5
40
Not enough data
7.7
39
Self Service
Not enough data
8.4
624
|
Verified
Not enough data
8.6
640
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.1
39
Not enough data
8.2
38
Not enough data
7.7
35
Not enough data
8.4
46
Advanced Analytics
Not enough data
7.6
430
|
Verified
Not enough data
8.4
634
|
Verified
Not enough data
8.0
515
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
7.6
48
Not enough data
8.0
36
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
8.2
41
Not enough data
7.2
35
Not enough data
7.4
36
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.2
35
Not enough data
7.5
36
Not enough data
7.7
35
Not enough data
7.4
35
Personalized Intelligence - Analytics Platforms
Not enough data
7.6
35
Not enough data
7.3
36
Not enough data
7.6
35
Building Reports
Not enough data
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
330
|
Verified
Reports
Not enough data
8.6
667
|
Verified
Not enough data
8.2
620
|
Verified
Not enough data
8.2
663
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Self Service
Not enough data
8.4
624
|
Verified
Not enough data
8.6
640
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Building Reports
Not enough data
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
330
|
Verified
Metrics
Not enough data
8.8
240
Not enough data
8.7
240
Not enough data
8.4
226
Not enough data
8.4
228
Not enough data
8.4
217
Not enough data
8.3
227
Not enough data
8.4
221
Not enough data
8.5
232
Not enough data
8.3
224
Reporting
Not enough data
8.4
243
Not enough data
Feature Not Available
Not enough data
8.6
244
Not enough data
8.5
247
Not enough data
8.1
201
Not enough data
8.4
207
Not enough data
9.0
256
Other
Not enough data
8.7
228
Not enough data
8.6
211
Not enough data
8.4
203
Not enough data
8.7
217
Not enough data
8.7
209
Not enough data
8.2
181
Not enough data
8.3
193
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.9
16
Not enough data
7.9
17
Not enough data
8.0
17
Administration
Not enough data
8.4
219
Not enough data
8.4
196
Not enough data
8.5
248
Not enough data
8.6
242
Agentic AI - Sales Analytics
Not enough data
7.2
12
Not enough data
7.8
12
Not enough data
6.9
12
Not enough data
7.6
13
Not enough data
7.5
12
Data Sourcing
8.7
21
8.8
206
8.5
21
8.8
222
8.4
20
8.6
190
8.1
21
8.8
227
8.7
20
8.7
210
Predictive Analytics
8.7
20
8.3
154
8.6
19
8.2
150
8.3
19
8.2
148
8.3
19
8.1
165
Sales Management
8.8
20
8.4
162
8.7
19
8.2
141
8.5
20
8.6
171
8.7
20
8.7
169
Agentic AI - Sales Coaching
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Training
8.9
6
Not enough data
8.6
6
Not enough data
7.5
6
Not enough data
8.6
6
Not enough data
Feedback
8.9
6
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
9.2
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
Generative AI
Not enough data
Not enough data
Marketing Operations
Not enough data
8.6
222
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
228
|
Verified
Not enough data
8.9
245
|
Verified
Not enough data
8.4
130
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
231
|
Verified
Not enough data
8.8
261
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.5
214
|
Verified
Not enough data
8.4
200
|
Verified
Not enough data
7.9
120
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Categories
Categories
Shared Categories
Dynamics 365 Sales and Looker are categorized as Sales Analytics
Unique Categories
Dynamics 365 Sales is categorized as CRM and Sales Coaching
Looker is categorized as Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, Digital Analytics, and Data Visualization
Reviews
Reviewers' Company Size
Dynamics 365 Sales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
12.6%
Computer Software
8.4%
Retail
4.0%
Marketing and Advertising
4.0%
Financial Services
3.8%
Other
67.3%
Computer Software
11.6%
Information Technology and Services
11.1%
Marketing and Advertising
8.2%
Financial Services
7.5%
Internet
6.1%
Other
55.5%
Discussions
What is Microsoft Dynamics CRM competitive advantage?
3 Comments
HC
Microsoft Dynamics CRM can help differentiate your business from competitors who’ve implemented but not “adopted” other products. Dynamics CRM functionality...Read more
how can i creat a new feild for the contact?
3 Comments
LV
you must have the "System customizer" and/or "System Administrator" role, If you do you can Click on the "Form Editor" when you have a contact open, you will...Read more
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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