# Dynamics 365 Sales vs Looker Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Dynamics 365 Sales excels in integrating AI-driven insights with CRM tools, which helps sales teams enhance customer relationships and close deals more efficiently. Users appreciate its predictive analytics and automation features, making it a strong choice for those already invested in the Microsoft ecosystem.
- **Users say** Looker stands out for its intuitive user interface and design, allowing for quick creation of interactive dashboards. Reviewers highlight the ease of building visualizations with real-time data, which is particularly beneficial for tracking key performance indicators.
- **According to verified reviews** , Dynamics 365 Sales is praised for its ability to unify the sales process, enabling teams to work smarter. However, some users mention that it can be challenging to configure for specific workflows, which may hinder its overall usability for certain organizations.
- **Reviewers mention** that Looker offers exceptional flexibility in customization and integration across various platforms. This adaptability is particularly noted by users in technical roles, such as those in Quality Engineering, who benefit from tailored analytics dashboards.
- **G2 reviewers highlight** that while Dynamics 365 Sales has a solid support structure, Looker outperforms it in terms of customer support quality. Users appreciate Looker's responsive assistance, which contributes to a smoother experience when navigating the software.
- **Users report** that both products have their strengths in data visualization, but Looker generally provides a more polished experience with its interactive dashboards and multi-device compatibility. This makes it a preferred choice for teams that prioritize visual data representation and accessibility.



| | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Star Rating** | 3.8 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,618 | 1,641 | 
| **Largest Market Segment** | Mid-Market (39.4% of reviews) | Mid-Market (60.7% of reviews) | 
| **Entry Level Price** | $210/month per user | No pricing available | 

---
## Top Pros & Cons

### Dynamics 365 Sales

Pros:
- Ease of Use (21 reviews)
- Integrations (11 reviews)

Cons:
- Learning Curve (13 reviews)
- Complexity (8 reviews)

### Looker

Pros:
- Ease of Use (126 reviews)
- Insights (75 reviews)

Cons:
- Learning Curve (58 reviews)
- Learning Difficulty (42 reviews)

---
## Ratings Comparison
| Rating | Dynamics 365 Sales | Looker | 
|---|---|---|
  | **Meets Requirements** | 8.1 (1291 reviews) | 8.7 (1125 reviews) | 
  | **Ease of Use** | 7.4 (1297 reviews) | 8.3 (1131 reviews) | 
  | **Ease of Setup** | 7.2 (417 reviews) | 8.2 (607 reviews) | 
  | **Ease of Admin** | 7.6 (385 reviews) | 8.3 (430 reviews) | 
  | **Quality of Support** | 7.5 (1132 reviews) | 8.6 (960 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.8 (380 reviews) | 8.9 (408 reviews) | 
  | **Product Direction (% positive)** | 6.3 (1268 reviews) | 8.7 (1053 reviews) | 

---
## Pricing

### Dynamics 365 Sales

#### Entry-Level Pricing

Plan: Dynamics 365 Plan

Price: $210 /month per user

Description: Get full use of all applications in one comprehensive, cost-efficient option.


[Browse all 3 editions](https://www.g2.com/products/dynamics-365-sales/pricing)

#### Free Trial

No

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Sales** | 7.9/10 | 1201 |
| **Looker** | N/A | N/A |

#### Sales Force Automation

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Contact & Account Management** | 8.1 (965 reviews) ✓ Verified | Not enough data | 
| **Partner Relationship Mgmt. (PRM)** | 7.9 (679 reviews) ✓ Verified | Not enough data | 
| **Opportunity & Pipeline Mgmt.** | 7.9 (905 reviews) ✓ Verified | Not enough data | 
| **Task / Activity Management** | 7.8 (971 reviews) ✓ Verified | Not enough data | 
| **Territory & Quota Management** | 7.6 (736 reviews) ✓ Verified | Not enough data | 
| **Desktop Integration** | 7.9 (869 reviews) ✓ Verified | Not enough data | 
| **Product & Price List Management** | 7.6 (730 reviews) ✓ Verified | Not enough data | 
| **Quote & Order Management** | 7.8 (721 reviews) ✓ Verified | Not enough data | 
| **Customer Contract Management** | 8.0 (768 reviews) ✓ Verified | Not enough data | 

#### Marketing Automation

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Email Marketing** | 7.6 (754 reviews) ✓ Verified | Not enough data | 
| **Campaign Management** | 7.5 (732 reviews) ✓ Verified | Not enough data | 
| **Lead Management** | 7.8 (822 reviews) ✓ Verified | Not enough data | 
| **Marketing ROI Analytics** | 7.6 (642 reviews) ✓ Verified | Not enough data | 

#### Customer Support

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Case Management** | 8.0 (708 reviews) ✓ Verified | Not enough data | 
| **Customer Support Portal** | 7.8 (672 reviews) ✓ Verified | Not enough data | 
| **Knowledge Base** | 7.9 (694 reviews) ✓ Verified | Not enough data | 
| **Call Center Features** | 7.7 (603 reviews) ✓ Verified | Not enough data | 
| **Support Analytics** | 7.9 (630 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Reporting** | 7.9 (896 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 7.9 (946 reviews) ✓ Verified | Not enough data | 
| **Forecasting** | 7.7 (783 reviews) ✓ Verified | Not enough data | 

#### Mobile & Social

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Social Collaboration Features** | 7.5 (556 reviews) ✓ Verified | Not enough data | 
| **Social Network Integration** | 7.6 (550 reviews) ✓ Verified | Not enough data | 
| **Mobile User Support** | 7.4 (620 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Customization** | 8.1 (293 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.1 (308 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.2 (302 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.9 (227 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.9 (249 reviews) ✓ Verified | Not enough data | 
| **Document & Content Mgmt.** | 7.8 (276 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 7.7 (292 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.8 (254 reviews) ✓ Verified | Not enough data | 

#### Integration

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Data Import & Export Tools** | 7.9 (297 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.8 (234 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.6 (239 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **AI Text Generation** | 8.1 (18 reviews) | Not enough data | 

#### Agentic AI - CRM

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (5 reviews) | Not enough data | 
| **Multi-step Planning** | 6.7 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 7.7 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 9.0 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 8.7 (5 reviews) | Not enough data | 
| **Decision Making** | 8.3 (5 reviews) | Not enough data | 

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Sales** | N/A | N/A |
| **Looker** | 8.3/10 | 777 |

#### Reports

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.6 (678 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | 8.2 (619 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | 8.2 (671 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | 8.3 (528 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.7 (673 reviews) ✓ Verified | 

#### Self Service 

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Calculated Fields** | Not enough data | 8.4 (625 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | 8.6 (645 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | 8.4 (614 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.1 (615 reviews) ✓ Verified | 
| **Collaboration / Workflow** | Not enough data | 8.4 (591 reviews) ✓ Verified | 
| **Automodeling** | Not enough data | 7.7 (500 reviews) ✓ Verified | 

#### Advanced Analytics

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Predictive Analytics** | Not enough data | 7.6 (429 reviews) ✓ Verified | 
| **Data Visualization** | Not enough data | 8.4 (642 reviews) ✓ Verified | 
| **Big Data Services** | Not enough data | 8.0 (515 reviews) ✓ Verified | 

#### Building Reports

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Data Transformation** | Not enough data | 8.3 (385 reviews) ✓ Verified | 
| **Data Modeling** | Not enough data | 8.3 (402 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | Not enough data | 8.0 (356 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.1 (330 reviews) ✓ Verified | 

#### Platform

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Sales** | N/A | N/A |
| **Looker** | 8.2/10 | 743 |

#### Reports

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.6 (678 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | 8.2 (619 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | 8.2 (671 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | 8.3 (528 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.7 (673 reviews) ✓ Verified | 

#### Reports

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.5 (111 reviews) | 
| **Share Reports** | Not enough data | 8.5 (108 reviews) | 
| **Steps to Answer** | Not enough data | 8.0 (103 reviews) | 

#### Generative AI

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.0 (100 reviews) | 
| **AI Text Summarization** | Not enough data | 7.1 (100 reviews) | 

#### Visualization

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Graphs and Charts** | Not enough data | 8.5 (115 reviews) | 
| **Score Cards** | Not enough data | 8.4 (110 reviews) | 
| **Dashboards** | Not enough data | 8.7 (115 reviews) | 
| **Formats** | Not enough data | 8.3 (109 reviews) | 

#### Data Updates

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Historical Snapshots** | Not enough data | 8.1 (107 reviews) | 
| **Real-Time Updating** | Not enough data | 8.3 (106 reviews) | 

#### Collaboration

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Sharing** | Not enough data | 8.4 (108 reviews) | 
| **Co-Editing** | Not enough data | 8.0 (106 reviews) | 
| **Devices** | Not enough data | 8.0 (102 reviews) | 

#### Data Updates

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Historical Snapshots** | Not enough data | 7.8 (137 reviews) | 
| **Real-Time Updating** | Not enough data | 8.1 (142 reviews) | 
| **Email Reports** | Not enough data | 8.5 (144 reviews) | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Sales** | N/A | N/A |
| **Looker** | 7.9/10 | 799 |

#### Reports

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.6 (678 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | 8.2 (619 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | 8.2 (671 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | 8.3 (528 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.7 (673 reviews) ✓ Verified | 

#### Data Preparation

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Connectors** | Not enough data | 8.3 (293 reviews) ✓ Verified | 
| **Data Governance** | Not enough data | 8.3 (264 reviews) ✓ Verified | 

#### Data Modeling and Blending

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Data Querying** | Not enough data | 8.5 (313 reviews) ✓ Verified | 
| **Data Filtering** | Not enough data | 8.7 (334 reviews) ✓ Verified | 
| **Data Blending** | Not enough data | 8.4 (310 reviews) ✓ Verified | 

#### Generative AI

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.1 (88 reviews) | 
| **AI Text Summarization** | Not enough data | 7.1 (86 reviews) | 

#### Agentic AI - Analytics Platforms

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (40 reviews) | 
| **Multi-step Planning** | Not enough data | 7.4 (39 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (40 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (40 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (40 reviews) | 
| **Proactive Assistance** | Not enough data | 7.4 (39 reviews) | 
| **Decision Making** | Not enough data | 7.6 (38 reviews) | 

#### Self Service 

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Calculated Fields** | Not enough data | 8.4 (625 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | 8.6 (645 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | 8.4 (614 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.1 (615 reviews) ✓ Verified | 
| **Collaboration / Workflow** | Not enough data | 8.4 (591 reviews) ✓ Verified | 
| **Automodeling** | Not enough data | 7.7 (500 reviews) ✓ Verified | 

#### Deployment & Integration - Analytics Platforms

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **No-code Dashboard Builder** | Not enough data | 8.0 (39 reviews) | 
| **Report Scheduling and Automation** | Not enough data | 8.3 (42 reviews) | 
| **Embedded Analytics and White-labeling** | Not enough data | 7.6 (34 reviews) | 
| **Data Source Connectivity** | Not enough data | 8.3 (50 reviews) | 

#### Advanced Analytics

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Predictive Analytics** | Not enough data | 7.6 (429 reviews) ✓ Verified | 
| **Data Visualization** | Not enough data | 8.4 (642 reviews) ✓ Verified | 
| **Big Data Services** | Not enough data | 8.0 (515 reviews) ✓ Verified | 

#### Performance & Scalability - Analytics Platforms

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Large data handling and Query Speed** | Not enough data | 7.2 (54 reviews) | 
| **Concurrent User Support** | Not enough data | 8.0 (36 reviews) | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Data Modeling and Governance** | Not enough data | 8.1 (43 reviews) | 
| **Notebook and Script Integration** | Not enough data | 7.1 (34 reviews) | 
| **Built-in Predictive and Statistical Models** | Not enough data | 7.3 (35 reviews) | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Auto-generated Insights and Narratives** | Not enough data | 7.1 (34 reviews) | 
| **Natural Language Queries** | Not enough data | 7.5 (36 reviews) | 
| **Proactive KPI Monitoring and Alerts** | Not enough data | 7.6 (34 reviews) | 
| **AI Agents for Analytical Follow-ups** | Not enough data | 7.3 (34 reviews) | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | Not enough data | 7.5 (34 reviews) | 
| **Role-based Insight Personalization** | Not enough data | 7.2 (35 reviews) | 
| **Conversational and Prompt-based Analytics** | Not enough data | 7.5 (34 reviews) | 

#### Building Reports

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Data Transformation** | Not enough data | 8.3 (385 reviews) ✓ Verified | 
| **Data Modeling** | Not enough data | 8.3 (402 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | Not enough data | 8.0 (356 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.1 (330 reviews) ✓ Verified | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Sales** | N/A | N/A |
| **Looker** | 8.4/10 | 769 |

#### Reports

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.6 (678 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | 8.2 (619 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | 8.2 (671 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | 8.3 (528 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.7 (673 reviews) ✓ Verified | 

#### Self Service 

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Calculated Fields** | Not enough data | 8.4 (625 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | 8.6 (645 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | 8.4 (614 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.1 (615 reviews) ✓ Verified | 
| **Collaboration / Workflow** | Not enough data | 8.4 (591 reviews) ✓ Verified | 
| **Automodeling** | Not enough data | 7.7 (500 reviews) ✓ Verified | 

#### Building Reports

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Data Transformation** | Not enough data | 8.3 (385 reviews) ✓ Verified | 
| **Data Modeling** | Not enough data | 8.3 (402 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | Not enough data | 8.0 (356 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.1 (330 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Sales** | N/A | N/A |
| **Looker** | 8.4/10 | 323 |

#### Metrics

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.8 (237 reviews) | 
| **Engagement** | Not enough data | 8.7 (237 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.4 (223 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.3 (225 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.4 (214 reviews) | 
| **Retention** | Not enough data | 8.3 (224 reviews) | 
| **Return** | Not enough data | 8.4 (218 reviews) | 
| **Conversions** | Not enough data | 8.5 (229 reviews) | 
| **Funnels** | Not enough data | 8.3 (222 reviews) | 

#### Reporting

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.4 (241 reviews) | 
| **Trending** | Not enough data | Feature Not Available | 
| **Retroactive Reporting** | Not enough data | 8.6 (241 reviews) | 
| **Segmentation** | Not enough data | 8.5 (244 reviews) | 
| **Mobile Reporting** | Not enough data | 8.1 (198 reviews) | 
| **Unification Across Devices** | Not enough data | 8.4 (204 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 9.0 (253 reviews) | 

#### Other

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **User Data** | Not enough data | 8.7 (225 reviews) | 
| **Site Search Reporting** | Not enough data | 8.6 (208 reviews) | 
| **Load Time Monitoring** | Not enough data | 8.4 (200 reviews) | 
| **Campaign Tracking** | Not enough data | 8.7 (214 reviews) | 
| **E-Commerce** | Not enough data | 8.7 (206 reviews) | 
| **Promotional Messages** | Not enough data | 8.2 (178 reviews) | 
| **Administration Alerts** | Not enough data | 8.3 (190 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.4 (15 reviews) | 
| **Cross-system Integration** | Not enough data | 7.8 (15 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (16 reviews) | 
| **Decision Making** | Not enough data | 7.9 (16 reviews) | 

#### Administration

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.4 (217 reviews) | 
| **QA Testing** | Not enough data | 8.3 (193 reviews) | 
| **Performance and Reliability** | Not enough data | 8.5 (245 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.6 (239 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Sales** | 8.5/10 | 22 |
| **Looker** | 8.1/10 | 260 |

#### Agentic AI - Sales Analytics

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (11 reviews) | 
| **Adaptive Learning** | Not enough data | 6.7 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.4 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (11 reviews) | 

#### Data Sourcing

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Data Sourcing** | 8.7 (21 reviews) | 8.8 (203 reviews) | 
| **Exporting & Sharing Data** | 8.5 (21 reviews) | 8.8 (221 reviews) | 
| **Multi-Device Data Visualization** | 8.4 (20 reviews) | 8.6 (188 reviews) | 
| **Interactive Dashboards** | 8.1 (21 reviews) | 8.8 (225 reviews) | 
| **Data Segmentation** | 8.7 (20 reviews) | 8.7 (209 reviews) | 

#### Predictive Analytics

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Lead Scoring** | 8.7 (20 reviews) | 8.3 (153 reviews) | 
| **Opportunity Scoring** | 8.6 (19 reviews) | 8.2 (149 reviews) | 
| **Risk Analysis** | 8.3 (19 reviews) | 8.2 (147 reviews) | 
| **Live Forecasting** | 8.3 (19 reviews) | 8.0 (164 reviews) | 

#### Sales Management

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Live Pipeline Management** | 8.8 (20 reviews) | 8.4 (161 reviews) | 
| **Sales Gamification** | 8.7 (19 reviews) | 8.2 (140 reviews) | 
| **Account-Based Analytics** | 8.5 (20 reviews) | 8.6 (170 reviews) | 
| **Activity Tracking** | 8.7 (20 reviews) | 8.7 (168 reviews) | 

### Sales Coaching

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Sales** | 8.6/10 | 6 |
| **Looker** | N/A | N/A |

#### Agentic AI - Sales Coaching

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Training

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Knowledge Base** | 8.9 (6 reviews) | Not enough data | 
| **Coaching Materials** | 8.6 (6 reviews) | Not enough data | 
| **Playbook Creation** | 7.5 (6 reviews) | Not enough data | 
| **Video Record** | 8.6 (6 reviews) | Not enough data | 

#### Feedback

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Review** | 8.9 (6 reviews) | Not enough data | 
| **Scorecard** | 8.9 (6 reviews) | Not enough data | 
| **Coaching Card** | 8.6 (6 reviews) | Not enough data | 
| **Leaderboard** | 9.2 (6 reviews) | Not enough data | 
| **Real-Time Updates** | 8.6 (6 reviews) | Not enough data | 
| **Notifications** | 8.6 (6 reviews) | Not enough data | 
| **Competition** | 8.6 (6 reviews) | Not enough data | 

#### Generative AI

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Sales** | N/A | N/A |
| **Looker** | 8.2/10 | 310 |

#### Marketing Operations

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.6 (221 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.7 (240 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 8.5 (227 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 8.9 (244 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | 8.3 (129 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.6 (230 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.8 (260 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.5 (212 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.5 (213 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 8.4 (199 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 7.9 (120 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (14 reviews) | 

---
## Categories
**Shared Categories (1):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics)

**Unique to Dynamics 365 Sales (2):** [CRM Software](https://www.g2.com/categories/crm), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching)

**Unique to Looker (5):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Dynamics 365 Sales | Looker | 
|---|---|---|
| **Small-Business** | 31.0% | 19.3% | 
| **Mid-Market** | 39.4% | 60.7% | 
| **Enterprise** | 29.6% | 20.0% | 

### By Industry

#### Dynamics 365 Sales

- **Information Technology and Services:** 12.6%
- **Computer Software:** 8.4%
- **Retail:** 3.9%
- **Marketing and Advertising:** 3.9%
- **Financial Services:** 3.9%
- **Accounting:** 2.8%
- **Education Management:** 2.3%
- **Non-Profit Organization Management:** 2.3%
- **Insurance:** 2.3%
- **Real Estate:** 2.3%
- **Other:** 55.2%

#### Looker

- **Computer Software:** 11.5%
- **Information Technology and Services:** 11.0%
- **Marketing and Advertising:** 8.3%
- **Financial Services:** 7.4%
- **Internet:** 6.0%
- **Retail:** 5.0%
- **Food & Beverages:** 2.3%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.9%

---
## Alternatives

### Alternatives to Dynamics 365 Sales

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25784 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14683 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13797 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3043 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2927 reviews)
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1426 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1232 reviews)
- [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1157 reviews)
- [SAP Sales Cloud](https://www.g2.com/products/sap-sap-sales-cloud/reviews) — 4.2/5 stars (998 reviews)
- [Pipeline CRM](https://www.g2.com/products/pipeline-crm/reviews) — 4.3/5 stars (951 reviews)

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (285 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1057 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (274 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3650 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (691 reviews)

---
## Top Discussions

### Dynamics 365 Sales

- Title: [how can i creat a new feild for the contact?](https://www.g2.com/discussions/how-can-i-creat-a-new-feild-for-the-contact) — 3 comments, 1 upvote
  > **Top comment:** "you must have the "System customizer" and/or "System Administrator" role, If you do you can Click on the "Form Editor" when you have a contact open, you will..."
- Title: [What is Microsoft Dynamics CRM competitive advantage?](https://www.g2.com/discussions/what-is-microsoft-dynamics-crm-competitive-advantage) — 3 comments, 1 upvote
  > **Top comment:** "Dynamics CRM has the advantage of being a part of Microsoft. Some see that as a pro, others a con. Nonetheless, it is a full featured CRM just like several..."
- Title: [I'm new to Dynamics 365 Sales and struggling to set up and customize the sales pipeline. Can someone guide me through this process?](https://www.g2.com/discussions/i-m-new-to-dynamics-365-sales-and-struggling-to-set-up-and-customize-the-sales-pipeline-can-someone-guide-me-through-this-process) — 2 comments
  > **Top comment:** "To set up and customize your sales pipeline in Dynamics 365 Sales:

Define Sales Stages: Go to Settings > Sales > Sales Process to set stages like "Lead,"..."
- Title: [What is Dynamics 365 Sales used for?](https://www.g2.com/discussions/what-is-dynamics-365-sales-used-for) — 1 comment
  > **Top comment:** " Lead management: Capturing and nurturing leads, assigning them to sales representatives, and tracking their progress through the sales funnel.
 ..."
- Title: [What Dynamics 365 application can be used for point of sales?](https://www.g2.com/discussions/what-dynamics-365-application-can-be-used-for-point-of-sales) — 1 comment
  > **Top comment:** "1. In-store and Online Sales.
2.Inventory Management.
3.Customer Engagement.
4.Omnichannel Capabilities.
5.Payment Processing.
6.Reporting and Analytics."

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 3 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dynamics-365-sales-vs-looker)