# Dynamics 365 Sales vs Lime CRM Comparison | | Dynamics 365 Sales | Lime CRM | |---|---|---| | **Star Rating** | 3.8 out of 5 | 4.3 out of 5 | | **Total Reviews** | 1,619 | 91 | | **Largest Market Segment** | Mid-Market (39.4% of reviews) | Small-Business (51.6% of reviews) | | **Entry Level Price** | $210/month per user | Starting at €59.00 1 Users | --- ## Top Pros & Cons ### Dynamics 365 Sales Pros: - Ease of Use (21 reviews) - Integrations (11 reviews) Cons: - Learning Curve (13 reviews) - Complexity (8 reviews) ### Lime CRM Pros: - Customizability (5 reviews) - Customization (5 reviews) Cons: - Limited Features (3 reviews) - Call Issues (2 reviews) --- ## Ratings Comparison | Rating | Dynamics 365 Sales | Lime CRM | |---|---|---| | **Meets Requirements** | 8.1 (1292 reviews) | 7.9 (80 reviews) | | **Ease of Use** | 7.4 (1298 reviews) | 8.5 (80 reviews) | | **Ease of Setup** | 7.2 (418 reviews) | 7.8 (41 reviews) | | **Ease of Admin** | 7.6 (385 reviews) | 7.6 (41 reviews) | | **Quality of Support** | 7.5 (1133 reviews) | 8.8 (74 reviews) | | **Has the product been a good partner in doing business?** | 7.8 (380 reviews) | 8.4 (42 reviews) | | **Product Direction (% positive)** | 6.3 (1267 reviews) | 7.7 (76 reviews) | --- ## Pricing ### Dynamics 365 Sales #### Entry-Level Pricing Plan: Dynamics 365 Plan Price: $210 /month per user Description: Get full use of all applications in one comprehensive, cost-efficient option. [Browse all 3 editions](https://www.g2.com/products/dynamics-365-sales/pricing) #### Free Trial No ### Lime CRM #### Entry-Level Pricing Plan: Lime CRM Price: Starting at €59.00 1 Users Description: Lime CRM is a visual and user-friendly system that makes your everyday work both easier and more fun. Always customised to your specific needs. Key Features: - CRM that is tailored to your needs – not the other way around - Packages made for sales, support and marketing teams - Can be integrated with most other IT systems [Learn more about Lime CRM](https://www.g2.com/products/lime-crm/reviews) #### Free Trial Yes --- ## Features Comparison By Category ### CRM | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Sales** | 7.8/10 | 1202 | | **Lime CRM** | 6.6/10 | 74 | #### Sales Force Automation | Feature | Dynamics 365 Sales | Lime CRM | |---|---|---| | **Contact & Account Management** | 8.1 (965 reviews) ✓ Verified | 7.8 (66 reviews) | | **Partner Relationship Mgmt. (PRM)** | 7.9 (678 reviews) ✓ Verified | 7.0 (51 reviews) | | **Opportunity & Pipeline Mgmt.** | 7.9 (906 reviews) ✓ Verified | 7.3 (60 reviews) | | **Task / Activity Management** | 7.8 (972 reviews) ✓ Verified | 7.5 (61 reviews) | | **Territory & Quota Management** | 7.6 (735 reviews) ✓ Verified | 6.5 (49 reviews) | | **Desktop Integration** | 7.9 (870 reviews) ✓ Verified | 7.1 (62 reviews) | | **Product & Price List Management** | 7.6 (729 reviews) ✓ Verified | 6.3 (52 reviews) | | **Quote & Order Management** | 7.8 (721 reviews) ✓ Verified | 6.4 (53 reviews) | | **Customer Contract Management** | 8.0 (767 reviews) ✓ Verified | 7.2 (55 reviews) | #### Marketing Automation | Feature | Dynamics 365 Sales | Lime CRM | |---|---|---| | **Email Marketing** | 7.6 (753 reviews) ✓ Verified | 6.8 (57 reviews) | | **Campaign Management** | 7.5 (731 reviews) ✓ Verified | 6.5 (55 reviews) | | **Lead Management** | 7.9 (821 reviews) ✓ Verified | 6.6 (55 reviews) | | **Marketing ROI Analytics** | 7.6 (641 reviews) ✓ Verified | 5.6 (44 reviews) | #### Customer Support | Feature | Dynamics 365 Sales | Lime CRM | |---|---|---| | **Case Management** | 8.0 (707 reviews) ✓ Verified | 7.4 (59 reviews) | | **Customer Support Portal** | 7.8 (671 reviews) ✓ Verified | 7.4 (56 reviews) | | **Knowledge Base** | 7.9 (693 reviews) ✓ Verified | 7.1 (54 reviews) | | **Call Center Features** | 7.7 (602 reviews) ✓ Verified | 6.9 (50 reviews) | | **Support Analytics** | 7.9 (629 reviews) ✓ Verified | 6.6 (47 reviews) | #### Reporting & Analytics | Feature | Dynamics 365 Sales | Lime CRM | |---|---|---| | **Reporting** | 7.9 (896 reviews) ✓ Verified | 6.7 (56 reviews) | | **Dashboards** | 7.9 (945 reviews) ✓ Verified | 7.2 (52 reviews) | | **Forecasting** | 7.7 (783 reviews) ✓ Verified | 6.5 (49 reviews) | #### Mobile & Social | Feature | Dynamics 365 Sales | Lime CRM | |---|---|---| | **Social Collaboration Features** | 7.5 (555 reviews) ✓ Verified | 5.4 (41 reviews) | | **Social Network Integration** | 7.6 (549 reviews) ✓ Verified | 5.6 (44 reviews) | | **Mobile User Support** | 7.4 (619 reviews) ✓ Verified | 5.3 (47 reviews) | #### Platform | Feature | Dynamics 365 Sales | Lime CRM | |---|---|---| | **Customization** | 8.1 (293 reviews) ✓ Verified | 7.5 (52 reviews) | | **Workflow Capability** | 8.1 (309 reviews) ✓ Verified | 6.4 (46 reviews) | | **User, Role, and Access Management** | 8.2 (302 reviews) ✓ Verified | 7.0 (51 reviews) | | **Internationalization** | 7.9 (227 reviews) ✓ Verified | 6.2 (43 reviews) | | **Sandbox / Test Environments** | 7.9 (249 reviews) ✓ Verified | 5.7 (43 reviews) | | **Document & Content Mgmt.** | 7.8 (277 reviews) ✓ Verified | 6.3 (47 reviews) | | **Performance and Reliability** | 7.7 (292 reviews) ✓ Verified | 7.0 (50 reviews) | | **Output Document Generation** | 7.8 (254 reviews) ✓ Verified | 6.5 (45 reviews) | #### Integration | Feature | Dynamics 365 Sales | Lime CRM | |---|---|---| | **Data Import & Export Tools** | 7.9 (297 reviews) ✓ Verified | 6.5 (51 reviews) | | **Integration APIs** | 7.8 (234 reviews) ✓ Verified | 6.4 (50 reviews) | | **Breadth of Partner Applications** | 7.6 (239 reviews) ✓ Verified | 6.2 (39 reviews) | #### Generative AI | Feature | Dynamics 365 Sales | Lime CRM | |---|---|---| | **AI Text Generation** | 7.9 (17 reviews) | Feature Not Available | #### Agentic AI - CRM | Feature | Dynamics 365 Sales | Lime CRM | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | 8.1 (8 reviews) | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Help Desk | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Sales** | N/A | N/A | | **Lime CRM** | N/A | N/A | #### Ticket and Case Management | Feature | Dynamics 365 Sales | Lime CRM | |---|---|---| | **Ticket creation user experience** | Not enough data | Not enough data | | **Ticket response user experience** | Not enough data | Not enough data | | **Workflow** | Not enough data | Not enough data | | **Response Automation** | Not enough data | Not enough data | | **SLA Management** | Not enough data | Not enough data | | **Attachments/Screencasts** | Not enough data | Not enough data | | **Ticket Collaboration** | Not enough data | Not enough data | | **Customer and Contacts Database** | Not enough data | Not enough data | #### Generative AI | Feature | Dynamics 365 Sales | Lime CRM | |---|---|---| | **AI Text Generation** | Not enough data | Feature Not Available | | **AI Text Summarization** | Not enough data | Feature Not Available | #### Agentic AI - Help Desk | Feature | Dynamics 365 Sales | Lime CRM | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Communication Channels | Feature | Dynamics 365 Sales | Lime CRM | |---|---|---| | **Customer Portal** | Not enough data | Not enough data | | **Email to Case** | Not enough data | Not enough data | | **Chat/Live Support** | Not enough data | Not enough data | | **Social Integration** | Not enough data | Not enough data | | **Voice** | Not enough data | Not enough data | #### Platform | Feature | Dynamics 365 Sales | Lime CRM | |---|---|---| | **Mobile User Support** | Not enough data | Not enough data | | **Customization ** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | | **Integration** | Not enough data | Not enough data | | **Reporting** | Not enough data | Not enough data | | **Dashboards** | Not enough data | Not enough data | ### Customer Communications Management | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Sales** | N/A | N/A | | **Lime CRM** | N/A | N/A | #### Channels | Feature | Dynamics 365 Sales | Lime CRM | |---|---|---| | **Multi-Channel Coverage** | Not enough data | Not enough data | | **Open Listening** | Not enough data | Not enough data | | **Physical Media** | Not enough data | Not enough data | #### Design | Feature | Dynamics 365 Sales | Lime CRM | |---|---|---| | **Communications Strategy Development** | Not enough data | Not enough data | | **Create Content** | Not enough data | Not enough data | | **Personalization** | Not enough data | Not enough data | | **Inbound Identification** | Not enough data | Not enough data | | **Regulatory Compliance** | Not enough data | Not enough data | #### Generative AI | Feature | Dynamics 365 Sales | Lime CRM | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | ### Customer Service Automation | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Sales** | N/A | N/A | | **Lime CRM** | N/A | N/A | #### Customer Support | Feature | Dynamics 365 Sales | Lime CRM | |---|---|---| | **Text** | Not enough data | Not enough data | | **Speech** | Not enough data | Not enough data | | **Knowledge Base** | Not enough data | Not enough data | #### Automation | Feature | Dynamics 365 Sales | Lime CRM | |---|---|---| | **Ticket Resolution** | Not enough data | Not enough data | | **Customization** | Not enough data | Not enough data | | **Intelligent Routing** | Not enough data | Not enough data | #### Artificial Intelligence | Feature | Dynamics 365 Sales | Lime CRM | |---|---|---| | **Learning** | Not enough data | Not enough data | | **Language** | Not enough data | Not enough data | | **Conversational AI** | Not enough data | Not enough data | ### Live Chat | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Sales** | N/A | N/A | | **Lime CRM** | N/A | N/A | #### Generative AI | Feature | Dynamics 365 Sales | Lime CRM | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | | **AI Text-to-Speech** | Not enough data | Not enough data | #### Communication | Feature | Dynamics 365 Sales | Lime CRM | |---|---|---| | **Pop-up Chat** | Not enough data | Not enough data | | **Notifications** | Not enough data | Not enough data | | **Targeted Emails** | Not enough data | Not enough data | | **In-App Messaging** | Not enough data | Not enough data | | **Co-Browsing** | Not enough data | Not enough data | #### Internal Use | Feature | Dynamics 365 Sales | Lime CRM | |---|---|---| | **Customization ** | Not enough data | Not enough data | | **Conversation Archiving** | Not enough data | Not enough data | | **Lead Development** | Not enough data | Not enough data | | **Knowledge Base** | Not enough data | Not enough data | | **Team Inbox ** | Not enough data | Not enough data | | **Customer Profiles** | Not enough data | Not enough data | ### Customer Self-Service | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Sales** | N/A | N/A | | **Lime CRM** | N/A | N/A | #### Generative AI | Feature | Dynamics 365 Sales | Lime CRM | |---|---|---| | **AI Text Summarization** | Not enough data | Not enough data | #### Self-Service Experience | Feature | Dynamics 365 Sales | Lime CRM | |---|---|---| | **Knowledge Base** | Not enough data | Not enough data | | **Searchable Articles** | Not enough data | Not enough data | | **Community Forums** | Not enough data | Not enough data | | **Mobile Optimization** | Not enough data | Not enough data | | **Personalization** | Not enough data | Not enough data | #### Self-Service Platform | Feature | Dynamics 365 Sales | Lime CRM | |---|---|---| | **Branding** | Not enough data | Not enough data | | **Automation** | Not enough data | Not enough data | | **Artificial Intelligence** | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | #### Agentic AI - Customer Self-Service | Feature | Dynamics 365 Sales | Lime CRM | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Digital Customer Service Platforms | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Sales** | N/A | N/A | | **Lime CRM** | N/A | N/A | #### Generative AI | Feature | Dynamics 365 Sales | Lime CRM | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | ### Sales Analytics | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Sales** | 8.5/10 | 22 | | **Lime CRM** | N/A | N/A | #### Agentic AI - Sales Analytics | Feature | Dynamics 365 Sales | Lime CRM | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Data Sourcing | Feature | Dynamics 365 Sales | Lime CRM | |---|---|---| | **Data Sourcing** | 8.7 (21 reviews) | Not enough data | | **Exporting & Sharing Data** | 8.5 (21 reviews) | Not enough data | | **Multi-Device Data Visualization** | 8.4 (20 reviews) | Not enough data | | **Interactive Dashboards** | 8.1 (21 reviews) | Not enough data | | **Data Segmentation** | 8.7 (20 reviews) | Not enough data | #### Predictive Analytics | Feature | Dynamics 365 Sales | Lime CRM | |---|---|---| | **Lead Scoring** | 8.7 (20 reviews) | Not enough data | | **Opportunity Scoring** | 8.6 (19 reviews) | Not enough data | | **Risk Analysis** | 8.3 (19 reviews) | Not enough data | | **Live Forecasting** | 8.3 (19 reviews) | Not enough data | #### Sales Management | Feature | Dynamics 365 Sales | Lime CRM | |---|---|---| | **Live Pipeline Management** | 8.8 (20 reviews) | Not enough data | | **Sales Gamification** | 8.7 (19 reviews) | Not enough data | | **Account-Based Analytics** | 8.5 (20 reviews) | Not enough data | | **Activity Tracking** | 8.7 (20 reviews) | Not enough data | ### Sales Coaching | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Sales** | 8.6/10 | 6 | | **Lime CRM** | N/A | N/A | #### Agentic AI - Sales Coaching | Feature | Dynamics 365 Sales | Lime CRM | |---|---|---| | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Training | Feature | Dynamics 365 Sales | Lime CRM | |---|---|---| | **Knowledge Base** | 8.9 (6 reviews) | Not enough data | | **Coaching Materials** | 8.6 (6 reviews) | Not enough data | | **Playbook Creation** | 7.5 (6 reviews) | Not enough data | | **Video Record** | 8.6 (6 reviews) | Not enough data | #### Feedback | Feature | Dynamics 365 Sales | Lime CRM | |---|---|---| | **Review** | 8.9 (6 reviews) | Not enough data | | **Scorecard** | 8.9 (6 reviews) | Not enough data | | **Coaching Card** | 8.6 (6 reviews) | Not enough data | | **Leaderboard** | 9.2 (6 reviews) | Not enough data | | **Real-Time Updates** | 8.6 (6 reviews) | Not enough data | | **Notifications** | 8.6 (6 reviews) | Not enough data | | **Competition** | 8.6 (6 reviews) | Not enough data | #### Generative AI | Feature | Dynamics 365 Sales | Lime CRM | |---|---|---| | **AI Text Summarization** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [CRM Software](https://www.g2.com/categories/crm) **Unique to Dynamics 365 Sales (2):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching) **Unique to Lime CRM (6):** [Customer Communications Management Software](https://www.g2.com/categories/customer-communications-management), [Live Chat Software](https://www.g2.com/categories/live-chat), [Help Desk Software](https://www.g2.com/categories/help-desk), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service), [Customer Service Automation Software](https://www.g2.com/categories/customer-service-automation), [Digital Customer Service Platforms](https://www.g2.com/categories/digital-customer-service-platforms) --- ## Reviewer Demographics ### By Company Size | Segment | Dynamics 365 Sales | Lime CRM | |---|---|---| | **Small-Business** | 31.1% | 51.6% | | **Mid-Market** | 39.4% | 45.1% | | **Enterprise** | 29.5% | 3.3% | ### By Industry #### Dynamics 365 Sales - **Information Technology and Services:** 12.6% - **Computer Software:** 8.4% - **Retail:** 3.9% - **Marketing and Advertising:** 3.9% - **Financial Services:** 3.9% - **Accounting:** 2.8% - **Education Management:** 2.3% - **Non-Profit Organization Management:** 2.3% - **Insurance:** 2.3% - **Real Estate:** 2.3% - **Other:** 55.3% #### Lime CRM - **Manufacturing:** 4.4% - **Consulting:** 4.4% - **Computer Software:** 4.4% - **Construction:** 4.4% - **Events Services:** 4.4% - **Information Technology and Services:** 4.4% - **Oil & Energy:** 4.4% - **Building Materials:** 3.3% - **Government Administration:** 3.3% - **Hospital & Health Care:** 3.3% - **Other:** 59.3% --- ## Alternatives ### Alternatives to Dynamics 365 Sales - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25829 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14700 reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13847 reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3069 reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2931 reviews) - [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1433 reviews) - [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews) - [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1156 reviews) - [SAP Sales Cloud](https://www.g2.com/products/sap-sap-sales-cloud/reviews) — 4.2/5 stars (1000 reviews) - [Pipeline CRM](https://www.g2.com/products/pipeline-crm/reviews) — 4.3/5 stars (951 reviews) ### Alternatives to Lime CRM - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25829 reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13847 reviews) - [HubSpot Service Hub](https://www.g2.com/products/hubspot-service-hub/reviews) — 4.4/5 stars (2914 reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3069 reviews) - [SAP Sales Cloud](https://www.g2.com/products/sap-sap-sales-cloud/reviews) — 4.2/5 stars (1000 reviews) - [LiveChat](https://www.g2.com/products/livechat/reviews) — 4.5/5 stars (808 reviews) - [ServiceNow Customer Service Management](https://www.g2.com/products/servicenow-customer-service-management/reviews) — 4.4/5 stars (431 reviews) - [Freshdesk](https://www.g2.com/products/freshdesk/reviews) — 4.4/5 stars (3750 reviews) - [Insightly CRM](https://www.g2.com/products/insightly-crm/reviews) — 4.2/5 stars (943 reviews) - [Sugar Sell](https://www.g2.com/products/sugar-sell/reviews) — 3.8/5 stars (776 reviews) --- ## Top Discussions ### Dynamics 365 Sales - Title: [how can i creat a new feild for the contact?](https://www.g2.com/discussions/how-can-i-creat-a-new-feild-for-the-contact) — 3 comments, 1 upvote > **Top comment:** "you must have the "System customizer" and/or "System Administrator" role, If you do you can Click on the "Form Editor" when you have a contact open, you will..." - Title: [What is Microsoft Dynamics CRM competitive advantage?](https://www.g2.com/discussions/what-is-microsoft-dynamics-crm-competitive-advantage) — 3 comments, 1 upvote > **Top comment:** "Dynamics CRM has the advantage of being a part of Microsoft. Some see that as a pro, others a con. Nonetheless, it is a full featured CRM just like several..." - Title: [I'm new to Dynamics 365 Sales and struggling to set up and customize the sales pipeline. Can someone guide me through this process?](https://www.g2.com/discussions/i-m-new-to-dynamics-365-sales-and-struggling-to-set-up-and-customize-the-sales-pipeline-can-someone-guide-me-through-this-process) — 2 comments > **Top comment:** "To set up and customize your sales pipeline in Dynamics 365 Sales: Define Sales Stages: Go to Settings > Sales > Sales Process to set stages like "Lead,"..." - Title: [What is Dynamics 365 Sales used for?](https://www.g2.com/discussions/what-is-dynamics-365-sales-used-for) — 1 comment > **Top comment:** " Lead management: Capturing and nurturing leads, assigning them to sales representatives, and tracking their progress through the sales funnel. ..." - Title: [What Dynamics 365 application can be used for point of sales?](https://www.g2.com/discussions/what-dynamics-365-application-can-be-used-for-point-of-sales) — 1 comment > **Top comment:** "1. In-store and Online Sales. 2.Inventory Management. 3.Customer Engagement. 4.Omnichannel Capabilities. 5.Payment Processing. 6.Reporting and Analytics." ### Lime CRM No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dynamics-365-sales-vs-lime-crm)