# Dynamics 365 Marketing vs Upsales Sales and Marketing Platform Comparison
---
## AI Generated Summary
- **G2 reviewers report** that the **Upsales Sales and Marketing Platform** excels in user experience, particularly highlighting its intuitive interface that allows users to easily track leads and manage customer interactions. One user mentioned, "I like that you can see everything," which emphasizes the platform's transparency and organization.
- **Users say** that **Dynamics 365 Marketing** stands out for its robust reporting capabilities, making it easy to create and manage reports. A reviewer noted, "the ease of creating reports and handling tasks is as simple as a fingertip," showcasing its user-friendly design for data management.
- **According to verified reviews** , the **Upsales Sales and Marketing Platform** offers a strong integration of CRM and marketing automation, which users find beneficial for aligning sales and marketing efforts. One user praised its "revenue intelligence approach," indicating that it goes beyond basic functionalities.
- **Reviewers mention** that **Dynamics 365 Marketing** provides excellent support and integration capabilities, with users appreciating how it connects seamlessly with various platforms. A user highlighted, "how it easily integrates with so many different platforms," which is crucial for businesses looking for a comprehensive solution.
- **Users report** that while **Upsales Sales and Marketing Platform** has a higher ease of use rating, it may not cater to larger businesses as effectively as **Dynamics 365 Marketing** , which is favored by mid-market companies. This distinction is important for users to consider based on their business size and needs.
- **G2 reviewers indicate** that **Dynamics 365 Marketing** has a more substantial market presence and a higher overall satisfaction score, which reflects its reliability and effectiveness in meeting diverse marketing needs. Users appreciate its role as a "central customer journey orchestration engine," which enhances its value for comprehensive marketing strategies.



| | Dynamics 365 Marketing | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 168 | 181 | 
| **Largest Market Segment** | Mid-Market (43.7% of reviews) | Small-Business (71.1% of reviews) | 
| **Entry Level Price** | No pricing available | Free Trial 30 users (14 days) | 

---
## Top Pros & Cons

### Dynamics 365 Marketing

Pros:
- Ease of Use (11 reviews)
- Automation (9 reviews)

Cons:
- Learning Curve (8 reviews)
- Slow Performance (8 reviews)

### Upsales Sales and Marketing Platform

Pros:
- Ease of Use (3 reviews)
- Lead Management (3 reviews)

Cons:
- Limited Customization (4 reviews)
- Learning Curve (3 reviews)

---
## Ratings Comparison
| Rating | Dynamics 365 Marketing | Upsales Sales and Marketing Platform | 
|---|---|---|
  | **Meets Requirements** | 8.2 (119 reviews) | 8.5 (128 reviews) | 
  | **Ease of Use** | 8.0 (119 reviews) | 8.8 (130 reviews) | 
  | **Ease of Setup** | 7.9 (58 reviews) | 8.4 (44 reviews) | 
  | **Ease of Admin** | 8.5 (40 reviews) | 8.6 (40 reviews) | 
  | **Quality of Support** | 8.1 (115 reviews) | 8.9 (117 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (36 reviews) | 8.5 (39 reviews) | 
  | **Product Direction (% positive)** | 8.6 (105 reviews) | 8.4 (120 reviews) | 

---
## Pricing

### Dynamics 365 Marketing

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Upsales Sales and Marketing Platform

#### Entry-Level Pricing

Plan: Free trial

Price: Free Trial 30 users (14 days)

Description: No credit card needed

Key Features:
- Import ERP data to maximise your trial
- Access the entire system

[Browse all 2 editions](https://www.g2.com/products/upsales-sales-and-marketing-platform/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Upsales Sales and Marketing Platform** | 7.7/10 | 105 |

#### Sales Force Automation

| Feature | Dynamics 365 Marketing | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Contact & Account Management** | Not enough data | 8.3 (89 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | Not enough data | 8.1 (58 reviews) | 
| **Opportunity & Pipeline Mgmt.** | Not enough data | 8.4 (86 reviews) ✓ Verified | 
| **Task / Activity Management** | Not enough data | 8.5 (90 reviews) ✓ Verified | 
| **Territory & Quota Management** | Not enough data | 7.8 (63 reviews) ✓ Verified | 
| **Desktop Integration** | Not enough data | 8.2 (65 reviews) ✓ Verified | 
| **Product & Price List Management** | Not enough data | 7.7 (66 reviews) ✓ Verified | 
| **Quote & Order Management** | Not enough data | 7.8 (68 reviews) ✓ Verified | 
| **Customer Contract Management** | Not enough data | 7.8 (65 reviews) | 
| **Contract/License Management** | Not enough data | Not enough data | 

#### Marketing Automation

| Feature | Dynamics 365 Marketing | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Email Marketing** | Not enough data | 7.5 (68 reviews) ✓ Verified | 
| **Campaign Management** | Not enough data | 7.6 (62 reviews) ✓ Verified | 
| **Lead Management** | Not enough data | 8.2 (67 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | Not enough data | 7.6 (45 reviews) ✓ Verified | 
| **Email Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Deal Management** | Not enough data | Not enough data | 

#### Customer Support

| Feature | Dynamics 365 Marketing | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Case Management** | Not enough data | 7.8 (55 reviews) | 
| **Customer Support Portal** | Not enough data | 7.9 (40 reviews) | 
| **Knowledge Base** | Not enough data | Feature Not Available | 
| **Call Center Features** | Not enough data | 7.4 (52 reviews) | 
| **Support Analytics** | Not enough data | 7.4 (36 reviews) | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Opportunity Management** | Not enough data | Not enough data | 
| **Sales Pipeline Management** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Pipeline Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Channel Management** | Not enough data | Not enough data | 
| **Commission Management** | Not enough data | Not enough data | 
| **Field Sales Management** | Not enough data | Not enough data | 

#### Reporting & Analytics

| Feature | Dynamics 365 Marketing | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Reporting** | Not enough data | 8.1 (70 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.3 (80 reviews) ✓ Verified | 
| **Forecasting** | Not enough data | 7.7 (69 reviews) ✓ Verified | 

#### Mobile & Social

| Feature | Dynamics 365 Marketing | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Social Collaboration Features** | Not enough data | Feature Not Available | 
| **Social Network Integration** | Not enough data | Feature Not Available | 
| **Mobile User Support** | Not enough data | 7.4 (55 reviews) ✓ Verified | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Customer Support** | Not enough data | Not enough data | 
| **Multi-Channel Social Integration** | Not enough data | Not enough data | 

#### Platform

| Feature | Dynamics 365 Marketing | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Customization** | Not enough data | 7.2 (35 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 7.7 (36 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 7.7 (36 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 7.5 (26 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | 7.1 (24 reviews) ✓ Verified | 
| **Document & Content Mgmt.** | Not enough data | 7.2 (29 reviews) | 
| **Performance and Reliability** | Not enough data | 7.9 (37 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 8.1 (26 reviews) ✓ Verified | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 

#### Integration

| Feature | Dynamics 365 Marketing | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 7.4 (38 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 7.4 (30 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 7.4 (30 reviews) ✓ Verified | 
| **Third-Party Integration** | Not enough data | Not enough data | 
| **Internal Chat Integration** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Prospecting Tools** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Dynamics 365 Marketing | Upsales Sales and Marketing Platform | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.8 (14 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 
| **Proposal Generation** | Not enough data | Not enough data | 

#### Agentic AI - CRM

| Feature | Dynamics 365 Marketing | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Calendar/Reminder System** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Dynamics 365 Marketing | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Search/Filter** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Batch Processing** | Not enough data | Not enough data | 
| **Email Tracking** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Pipeline Reports** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Interaction Tracking** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Referral Tracking** | Not enough data | Not enough data | 
| **Quotes/Estimates** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Marketing Automation** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Lead Scoring** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Calendar Sync** | Not enough data | Not enough data | 
| **For Startups** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Sales Trend Analysis** | Not enough data | Not enough data | 
| **For iPad Devices** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **For Mac Devices** | Not enough data | Not enough data | 
| **Landing Pages/Web Forms** | Not enough data | Not enough data | 
| **Lead Nurturing** | Not enough data | Not enough data | 
| **Gamification** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Web-based Deployment** | Not enough data | Not enough data | 
| **Softphone** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Mobile App** | Not enough data | Not enough data | 
| **Email Sequences** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Lead Assignment** | Not enough data | Not enough data | 
| **For Small Businesses** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Business Card/Badge Scanning** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Customer Social Profiles** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Customer Engagement** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Brand Tracking** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | 7.8/10 | 73 |
| **Upsales Sales and Marketing Platform** | 7.8/10 | 50 |

#### Email Marketing

| Feature | Dynamics 365 Marketing | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Building and Personalizing Emails** | 8.4 (61 reviews) | 7.2 (29 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.1 (58 reviews) | 7.6 (32 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.2 (57 reviews) | 7.2 (29 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.1 (53 reviews) | 7.4 (27 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Dynamics 365 Marketing | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Landing Pages and Forms** | 8.3 (57 reviews) | 8.3 (23 reviews) ✓ Verified | 
| **Dynamic Content** | 8.4 (51 reviews) | 7.9 (15 reviews) ✓ Verified | 
| **A/B Testing** | 7.8 (52 reviews) | Feature Not Available | 
| **Mobile Optimized** | 7.6 (50 reviews) | 7.4 (26 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 8.0 (51 reviews) | 8.0 (11 reviews) | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Multivariate Testing** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 

#### Lead Management

| Feature | Dynamics 365 Marketing | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Marketing Lead Database** | 8.0 (54 reviews) | 8.1 (24 reviews) ✓ Verified | 
| **Data Quality Management** | 8.1 (53 reviews) | 7.3 (20 reviews) ✓ Verified | 
| **Segmentation** | 8.1 (57 reviews) | 8.5 (26 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 7.7 (53 reviews) | 8.3 (23 reviews) ✓ Verified | 
| **Lead Nurturing** | 7.4 (51 reviews) | 8.6 (22 reviews) ✓ Verified | 
| **Email Tracking** | 7.5 (50 reviews) | 8.6 (22 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 7.6 (52 reviews) | 8.3 (23 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.2 (56 reviews) | 8.7 (21 reviews) ✓ Verified | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Social Marketing** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Search Marketing** | Not enough data | Not enough data | 
| **SMS Marketing** | Not enough data | Not enough data | 
| **Website Visitor Tracking** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Dynamics 365 Marketing | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Program Management** | 7.8 (53 reviews) | 6.7 (21 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 7.8 (52 reviews) | 8.1 (25 reviews) ✓ Verified | 
| **Calendaring** | 8.2 (51 reviews) | Feature Not Available | 
| **Budgeting** | 7.8 (49 reviews) | 7.6 (11 reviews) | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 

#### Social

| Feature | Dynamics 365 Marketing | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Social Listening** | 7.4 (50 reviews) | Feature Not Available | 
| **Social Sharing** | 7.5 (49 reviews) | Feature Not Available | 
| **Social Campaigns** | 7.7 (51 reviews) | Feature Not Available | 
| **Social Media Engagement** | 7.5 (51 reviews) | Feature Not Available | 
| **Social Media Advertising** | 7.5 (50 reviews) | Feature Not Available | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 

#### Reporting & Analytics

| Feature | Dynamics 365 Marketing | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Basic Reporting** | 8.3 (53 reviews) | 8.0 (27 reviews) ✓ Verified | 
| **Web Analytics** | 7.7 (49 reviews) | 7.6 (26 reviews) ✓ Verified | 
| **ROI Analytics** | 7.8 (51 reviews) | 8.0 (19 reviews) ✓ Verified | 
| **Revenue Analytics** | 7.6 (51 reviews) | 8.1 (23 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 7.1 (48 reviews) | Feature Not Available | 
| **Behavior Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Sales Analytics** | Not enough data | Not enough data | 

#### Platform

| Feature | Dynamics 365 Marketing | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Customization ** | 7.9 (37 reviews) | 7.0 (17 reviews) ✓ Verified | 
| **Workflow Capability** | 8.1 (35 reviews) | 7.9 (18 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.1 (36 reviews) | 8.3 (21 reviews) ✓ Verified | 
| **Internationalization** | 8.2 (35 reviews) | 8.0 (10 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 8.1 (36 reviews) | 9.0 (8 reviews) ✓ Verified | 
| **Performance and Reliability** | 7.9 (39 reviews) | 8.3 (19 reviews) ✓ Verified | 
| **Output Document Generation** | 7.6 (36 reviews) | 8.3 (12 reviews) ✓ Verified | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **List Management** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Dynamics 365 Marketing | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.7 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 8.3 (5 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Integration

| Feature | Dynamics 365 Marketing | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Data Import & Export Tools** | 7.8 (39 reviews) | 7.5 (18 reviews) ✓ Verified | 
| **Integration APIs** | 7.5 (38 reviews) | 7.5 (16 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.5 (39 reviews) | 8.1 (13 reviews) ✓ Verified | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Dynamics 365 Marketing | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Social Promotion** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Mass Texting** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Marketing Automation** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Marketing Calendar** | Not enough data | Not enough data | 
| **Customizable CTAs** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | 8.1/10 | 72 |
| **Upsales Sales and Marketing Platform** | N/A | N/A |

#### Marketing Operations

| Feature | Dynamics 365 Marketing | Upsales Sales and Marketing Platform | 
|---|---|---|
| **ROI Tracking** | 8.0 (59 reviews) | Not enough data | 
| **Data Collection** | 8.4 (61 reviews) | Not enough data | 
| **Customer Insights** | 8.1 (61 reviews) | Not enough data | 
| **Multi-User Access** | 8.3 (62 reviews) | Not enough data | 
| **Spend Management** | 7.9 (60 reviews) | Not enough data | 
| **White Label** | 7.8 (57 reviews) | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Tag Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Channel Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Dynamics 365 Marketing | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Campaign Insights** | 8.3 (62 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.3 (62 reviews) | Not enough data | 
| **Campaign Stickiness** | 8.0 (61 reviews) | Not enough data | 
| **Multichannel Tracking** | 7.9 (61 reviews) | Not enough data | 
| **Brand Optimization** | 7.9 (61 reviews) | Not enough data | 
| **Predictive Analytics** | 8.1 (59 reviews) | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Dynamics 365 Marketing | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Dynamics 365 Marketing | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Event Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Web Forms** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Source Connectors** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **KPI Monitoring** | Not enough data | Not enough data | 
| **Cohort Analysis** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Dynamics 365 Marketing (1):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)

**Unique to Upsales Sales and Marketing Platform (1):** [CRM Software](https://www.g2.com/categories/crm)


---
## Reviewer Demographics

### By Company Size

| Segment | Dynamics 365 Marketing | Upsales Sales and Marketing Platform | 
|---|---|---|
| **Small-Business** | 34.4% | 71.1% | 
| **Mid-Market** | 43.7% | 24.3% | 
| **Enterprise** | 21.9% | 4.6% | 

### By Industry

#### Dynamics 365 Marketing

- **Information Technology and Services:** 20.3%
- **Marketing and Advertising:** 11.5%
- **Computer Software:** 8.1%
- **Accounting:** 3.4%
- **Higher Education:** 3.4%
- **Electrical/Electronic Manufacturing:** 3.4%
- **Education Management:** 2.7%
- **Real Estate:** 2.7%
- **Telecommunications:** 2.7%
- **Apparel & Fashion:** 2.7%
- **Other:** 39.2%

#### Upsales Sales and Marketing Platform

- **Marketing and Advertising:** 13.4%
- **Computer Software:** 8.7%
- **Accounting:** 7.6%
- **Staffing and Recruiting:** 5.2%
- **Telecommunications:** 4.7%
- **Wholesale:** 4.1%
- **Information Technology and Services:** 3.5%
- **Media Production:** 3.5%
- **Financial Services:** 2.9%
- **Construction:** 2.3%
- **Other:** 44.2%

---
## Alternatives

### Alternatives to Dynamics 365 Marketing

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14906 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3149 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5428 reviews)
- [Click](https://www.g2.com/products/clickdimensions-click/reviews) — 4.0/5 stars (312 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1235 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14779 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (641 reviews)
- [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) — 3.9/5 stars (626 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (525 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1071 reviews)

### Alternatives to Upsales Sales and Marketing Platform

- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13903 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25870 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14906 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3105 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1236 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14779 reviews)
- [Agile CRM](https://www.g2.com/products/agile-crm/reviews) — 4.0/5 stars (368 reviews)
- [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (954 reviews)
- [Sugar Sell](https://www.g2.com/products/sugar-sell/reviews) — 3.8/5 stars (776 reviews)
- [Less Annoying CRM](https://www.g2.com/products/less-annoying-crm/reviews) — 4.9/5 stars (665 reviews)

---
## Top Discussions

### Dynamics 365 Marketing

- Title: [Does Microsoft Dynamics have marketing automation?](https://www.g2.com/discussions/does-microsoft-dynamics-have-marketing-automation) — 3 comments
  > **Top comment:** "Microsoft's Dynamics 365 Marketing was launched in spring 2018, a full marketing automation platform with features such as multi-channel campaigns, webinar..."
- Title: [Which three capabilities are included in Dynamics 365 marketing?](https://www.g2.com/discussions/which-three-capabilities-are-included-in-dynamics-365-marketing) — 2 comments, 1 upvote
  > **Top comment:** "Multi-channel campaigns; 
Lead Nurturing and event management
Insights and reporting "
- Title: [What is d365 marketing?](https://www.g2.com/discussions/what-is-d365-marketing) — 1 comment, 1 upvote
  > **Top comment:** "Marketing automation features, customer information unification and marketing analytics are all part of Microsoft Dynamics 365 Marketing."
- Title: [What are the features of Microsoft Dynamics 365?](https://www.g2.com/discussions/what-are-the-features-of-microsoft-dynamics-365) — 1 comment
  > **Top comment:** "Simple layout, seamless, flexibility and deep customer insight"

### Upsales Sales and Marketing Platform

- Title: [What is the best way to use Upsales and with that said regarding the offers and sales reports? Is it essy to create your own offers in the system?](https://www.g2.com/discussions/what-is-the-best-way-to-use-upsales-and-with-that-said-regarding-the-offers-and-sales-reports-is-it-essy-to-create-your-own-offers-in-the-system) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Upsales is a sales and marketing tool for B2B-businesses. It is easy to use and can be used in the whole sales process, from lead or prospect to customer...."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dynamics-365-marketing-vs-upsales-sales-and-marketing-platform)