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Compare Dynamics 365 Marketing and Keap 
Featured Products
At a Glance
Market Segments
Mid-Market (43.1% of reviews)
Small-Business (100.0% of reviews)
Entry-Level Pricing
No pricing available
Starting at $249.00 1500 Contacts Per Month
Dynamics 365 Marketing
Star Rating
(149)4.3 out of 5
Market Segments
Mid-Market (43.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Dynamics 365 MarketingKeap
Star Rating
(8)3.9 out of 5
Market Segments
Small-Business (100.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $249.00 1500 Contacts Per Month
Learn more about KeapSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Keap excels in its Email Marketing capabilities, particularly in Automated Email Responses, where it received a score of 8.7. In contrast, Dynamics 365 Marketing, while still strong, scored slightly lower at 8.3, indicating that Keap may offer a more robust automation feature for email campaigns.
- Reviewers mention that Dynamics 365 Marketing shines in Campaign Management, scoring 8.8, which is on par with Keap's score in the same category. However, users on G2 note that Dynamics 365 provides more advanced features for Lead Management, making it a better choice for mid-market businesses looking for comprehensive campaign tools.
- G2 users highlight that Keap's Ease of Setup is a significant advantage, scoring 6.6 compared to Dynamics 365 Marketing's 8.3. Reviewers say that Keap's user-friendly interface and straightforward onboarding process make it ideal for small businesses with limited technical resources.
- Users say that Dynamics 365 Marketing offers superior Analytics capabilities, particularly in ROI Analytics, where it scored 7.9 compared to Keap's 6.9. Reviewers mention that the depth of insights provided by Dynamics 365 helps businesses make more informed marketing decisions.
- Reviewers mention that Keap's Customer Support is highly rated, with a score of 8.3, which is comparable to Dynamics 365 Marketing's 8.2. Users report that Keap's support team is responsive and helpful, making it a reliable choice for businesses that prioritize customer service.
- Users on G2 report that Dynamics 365 Marketing's Integration capabilities are more extensive, particularly with Data Import & Export Tools, where it scored 7.9, matching Keap's score. However, reviewers mention that Dynamics 365 offers a broader range of integrations with other enterprise tools, making it a better fit for larger organizations.
Pricing
Entry-Level Pricing
Dynamics 365 Marketing
No pricing availableKeap
Keap
Starting at $249.00
1500 Contacts Per Month
Say goodbye to feature-based plans. Get the entire Keap software platform starting at one low price — because serious growth requires serious software.
- 1,500 Contacts
- 2 Users
- 5 Proven Automations
Free Trial
Dynamics 365 Marketing
No trial information availableKeap
Free Trial is available
Ratings
Meets Requirements
8.2
109
9.0
7
Ease of Use
8.0
109
7.4
7
Ease of Setup
8.1
48
8.1
7
Ease of Admin
8.5
39
Not enough data
Quality of Support
8.1
105
8.6
6
Has the product been a good partner in doing business?
8.8
35
Not enough data
Product Direction (% positive)
8.4
97
5.0
7
Features by Category
Sales Force Automation
Not enough data
8.7
5
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
5
|
Verified
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Automation
Not enough data
8.7
5
|
Verified
Not enough data
8.7
5
|
Verified
Not enough data
8.7
5
|
Verified
Not enough data
Not enough data
Customer Support
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Not enough data
8.3
5
|
Verified
Not enough data
Not enough data
Mobile & Social
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.3
54
Not enough data
8.1
54
Not enough data
8.1
53
Not enough data
8.1
52
Not enough data
Online Marketing
8.2
52
Not enough data
8.4
50
Not enough data
7.7
51
Not enough data
7.6
49
Not enough data
8.0
51
Not enough data
Lead Management
7.9
52
Not enough data
8.0
52
Not enough data
8.1
54
Not enough data
7.7
53
Not enough data
7.4
51
Not enough data
7.5
50
Not enough data
7.6
52
Not enough data
8.1
52
Not enough data
Campaign Management
7.7
51
Not enough data
7.7
51
Not enough data
8.2
51
Not enough data
7.8
49
Not enough data
Social
7.4
50
Not enough data
7.5
49
Not enough data
7.7
51
Not enough data
7.5
51
Not enough data
7.5
50
Not enough data
Reporting & Analytics
8.2
50
Not enough data
7.7
49
Not enough data
7.8
50
Not enough data
7.5
50
Not enough data
7.1
48
Not enough data
Platform
7.9
37
Not enough data
8.1
35
Not enough data
8.1
36
Not enough data
8.2
35
Not enough data
8.1
36
Not enough data
8.0
36
Not enough data
7.6
36
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.8
39
Not enough data
7.5
38
Not enough data
7.5
38
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Edit
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Customer Requirements
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Contracts
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Invoice Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Invoice Processing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Invoice Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Predictive Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Sales Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Accounting & Finance
Not enough data
Not enough data
Relationship Management - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Follow up Automation - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Document Management - Insurance CRM
Not enough data
Not enough data
Integrations & Reports - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.0
59
Not enough data
8.4
60
Not enough data
8.1
61
Not enough data
8.3
62
Not enough data
7.9
60
Not enough data
7.8
57
Not enough data
Campaign Activity
8.3
62
Not enough data
8.3
61
Not enough data
8.0
61
Not enough data
7.9
61
Not enough data
7.9
61
Not enough data
8.1
59
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dynamics 365 Marketing and Keap are categorized as Marketing Automation
Unique Categories
Dynamics 365 Marketing is categorized as Marketing Analytics
Keap is categorized as SMS Marketing, Quote-to-Cash, Email Template Builder, Invoice Management, Landing Page Builders, Sales Analytics, Lead Scoring, Lead Capture, Email Tracking, CRM, and Insurance CRM
Reviews
Reviewers' Company Size
Dynamics 365 Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Keap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
21.7%
Marketing and Advertising
10.9%
Computer Software
8.0%
Electrical/Electronic Manufacturing
3.6%
Telecommunications
2.9%
Other
52.9%
Consulting
28.6%
Marketing and Advertising
28.6%
Professional Training & Coaching
14.3%
Leisure, Travel & Tourism
14.3%
Health, Wellness and Fitness
14.3%
Other
0.0%
Alternatives
Discussions
Does Microsoft Dynamics have marketing automation?
3 Comments
KK
YesRead more
Which three capabilities are included in Dynamics 365 marketing?
2 Comments
MS
Multi-channel campaigns;
Lead Nurturing and event management
Insights and reporting Read more
What are the features of Microsoft Dynamics 365?
1 Comment
MH
Simple layout, seamless, flexibility and deep customer insightRead more
Keap has no discussions with answers
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