Compare Dynamics 365 Marketing and Supermetrics 
At a Glance
Market Segments
Mid-Market (43.6% of reviews)
Small-Business (55.5% of reviews)
Entry-Level Pricing
No pricing available
Starting at €29.00 1 user Per Month
Dynamics 365 Marketing
Star Rating
(166)4.3 out of 5
Market Segments
Mid-Market (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Dynamics 365 MarketingSupermetrics
Star Rating
(822)4.4 out of 5
Market Segments
Small-Business (55.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Supermetrics excels in user satisfaction, reflected in its higher G2 Score compared to Dynamics 365 Marketing. Users appreciate its seamless integration with Google Sheets, stating it saves them significant time when managing multiple KPIs.
- Users say that Supermetrics offers a straightforward user interface, making it easy to set up and change data sources. This intuitive design allows users to focus on their core tasks, enhancing productivity and efficiency in their daily operations.
- Reviewers mention that Dynamics 365 Marketing shines in its deep integration with the Microsoft ecosystem, providing a comprehensive marketing solution that goes beyond email automation. This integration helps users manage customer journeys more effectively and streamline their marketing efforts.
- According to verified reviews, Dynamics 365 Marketing is praised for its ability to consolidate various marketing tools into one platform. Users find this comprehensive approach beneficial for exploring marketing automation and managing leads more efficiently.
- G2 reviewers highlight that while Supermetrics has a strong focus on data collection and reporting, Dynamics 365 Marketing offers better support for customer insights and multi-user access, making it a solid choice for teams that require collaboration and shared access to marketing data.
- Users express mixed feelings about the quality of support for Supermetrics, noting that while it is generally good, Dynamics 365 Marketing tends to provide a more robust support experience, which can be crucial for businesses that rely heavily on timely assistance.
Pricing
Entry-Level Pricing
Dynamics 365 Marketing
No pricing availableSupermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Dynamics 365 Marketing
No trial information availableSupermetrics
Free Trial is available
Ratings
Meets Requirements
8.2
118
8.5
624
Ease of Use
8.0
118
8.2
632
Ease of Setup
7.9
57
8.1
419
Ease of Admin
8.5
40
8.0
380
Quality of Support
8.1
114
7.8
566
Has the product been a good partner in doing business?
8.7
36
8.2
375
Product Direction (% positive)
8.5
104
7.9
582
Features by Category
Email Marketing
8.4
60
Not enough data
8.1
57
Not enough data
8.2
56
Not enough data
8.1
53
Not enough data
Online Marketing
8.3
56
Not enough data
8.4
51
Not enough data
7.8
52
Not enough data
7.6
50
Not enough data
8.0
51
Not enough data
Lead Management
8.0
54
Not enough data
8.1
53
Not enough data
8.1
57
Not enough data
7.7
53
Not enough data
7.4
51
Not enough data
7.5
50
Not enough data
7.6
52
Not enough data
8.2
56
Not enough data
Campaign Management
7.8
53
Not enough data
7.8
52
Not enough data
8.2
51
Not enough data
7.8
49
Not enough data
Social
7.4
50
Not enough data
7.5
49
Not enough data
7.7
51
Not enough data
7.5
51
Not enough data
7.5
50
Not enough data
Reporting & Analytics
8.3
53
Not enough data
7.7
49
Not enough data
7.8
51
Not enough data
7.6
51
Not enough data
7.1
48
Not enough data
Platform
7.9
37
Not enough data
8.1
35
Not enough data
8.1
36
Not enough data
8.2
35
Not enough data
8.1
36
Not enough data
7.9
39
Not enough data
7.6
36
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.8
39
Not enough data
7.5
38
Not enough data
7.5
39
Not enough data
Metrics
Not enough data
8.6
311
Not enough data
8.3
292
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
269
Reporting
Not enough data
8.2
311
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Other
Not enough data
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.7
11
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
Not enough data
8.3
274
Not enough data
7.5
213
Not enough data
8.1
314
Not enough data
8.0
295
Management
Not enough data
8.6
67
Not enough data
8.1
57
Functionality
Not enough data
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.0
59
8.2
312
|
Verified
8.4
61
8.7
359
|
Verified
8.1
61
7.8
281
|
Verified
8.3
62
7.9
300
|
Verified
7.9
60
8.0
161
7.8
57
Feature Not Available
Campaign Activity
8.3
62
8.6
348
|
Verified
8.3
62
8.9
387
|
Verified
8.0
61
8.0
273
|
Verified
7.9
61
8.3
328
|
Verified
7.9
61
7.9
273
|
Verified
8.1
59
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.7
14
Not enough data
7.3
19
Not enough data
6.3
12
Categories
Categories
Shared Categories
Dynamics 365 Marketing and Supermetrics are categorized as Marketing Analytics
Reviews
Reviewers' Company Size
Dynamics 365 Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
20.4%
Marketing and Advertising
11.6%
Computer Software
8.2%
Accounting
3.4%
Higher Education
3.4%
Other
53.1%
Marketing and Advertising
53.7%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
33.9%
Alternatives
Discussions
Does Microsoft Dynamics have marketing automation?
3 Comments
MP
Microsoft's Dynamics 365 Marketing was launched in spring 2018, a full marketing automation platform with features such as multi-channel campaigns, webinar...Read more
Which three capabilities are included in Dynamics 365 marketing?
2 Comments
MS
Multi-channel campaigns;
Lead Nurturing and event management
Insights and reporting Read more
What is d365 marketing?
1 Comment
MP
Marketing automation features, customer information unification and marketing analytics are all part of Microsoft Dynamics 365 Marketing.Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
AC
Hey Mathias,
There are a number of things that could contribute to Data Studio reports slowing down, especially at high volumes, such as long date ranges...Read more
What is Supermetrics used for?
1 Comment
EK
Supermetrics is a data marketing tool used to extract and load your data to accelerate your business growth.Read more
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