# Dynamics 365 Marketing vs Supermetrics Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Supermetrics excels in user satisfaction, reflected in its higher G2 Score compared to Dynamics 365 Marketing. Users appreciate its seamless integration with Google Sheets, stating it saves them significant time when managing multiple KPIs.
- **Users say** that Supermetrics offers a straightforward user interface, making it easy to set up and change data sources. This intuitive design allows users to focus on their core tasks, enhancing productivity and efficiency in their daily operations.
- **Reviewers mention** that Dynamics 365 Marketing shines in its deep integration with the Microsoft ecosystem, providing a comprehensive marketing solution that goes beyond email automation. This integration helps users manage customer journeys more effectively and streamline their marketing efforts.
- **According to verified reviews** , Dynamics 365 Marketing is praised for its ability to consolidate various marketing tools into one platform. Users find this comprehensive approach beneficial for exploring marketing automation and managing leads more efficiently.
- **G2 reviewers highlight** that while Supermetrics has a strong focus on data collection and reporting, Dynamics 365 Marketing offers better support for customer insights and multi-user access, making it a solid choice for teams that require collaboration and shared access to marketing data.
- **Users express mixed feelings** about the quality of support for Supermetrics, noting that while it is generally good, Dynamics 365 Marketing tends to provide a more robust support experience, which can be crucial for businesses that rely heavily on timely assistance.



| | Dynamics 365 Marketing | Supermetrics | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 166 | 823 | 
| **Largest Market Segment** | Mid-Market (43.6% of reviews) | Small-Business (55.5% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at €29.00 1 user Per Month | 

---
## Top Pros & Cons

### Dynamics 365 Marketing

Pros:
- Ease of Use (11 reviews)
- Automation (9 reviews)

Cons:
- Learning Curve (8 reviews)
- Slow Performance (8 reviews)

### Supermetrics

Pros:
- Ease of Use (24 reviews)
- Integrations (23 reviews)

Cons:
- Expensive (13 reviews)
- Missing Features (9 reviews)

---
## Ratings Comparison
| Rating | Dynamics 365 Marketing | Supermetrics | 
|---|---|---|
  | **Meets Requirements** | 8.2 (118 reviews) | 8.5 (625 reviews) | 
  | **Ease of Use** | 8.0 (118 reviews) | 8.2 (633 reviews) | 
  | **Ease of Setup** | 7.9 (57 reviews) | 8.1 (420 reviews) | 
  | **Ease of Admin** | 8.5 (40 reviews) | 8.0 (380 reviews) | 
  | **Quality of Support** | 8.1 (114 reviews) | 7.8 (566 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (36 reviews) | 8.2 (375 reviews) | 
  | **Product Direction (% positive)** | 8.5 (104 reviews) | 7.9 (582 reviews) | 

---
## Pricing

### Dynamics 365 Marketing

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Supermetrics

#### Entry-Level Pricing

Plan: Supermetrics for Looker Studio

Price: Starting at €29.00 1 user Per Month

Description: Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.

Key Features:
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go

[Browse all 4 editions](https://www.g2.com/products/supermetrics/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | 7.8/10 | 72 |
| **Supermetrics** | N/A | N/A |

#### Email Marketing

| Feature | Dynamics 365 Marketing | Supermetrics | 
|---|---|---|
| **Building and Personalizing Emails** | 8.4 (60 reviews) | Not enough data | 
| **Sending Outbound Emails** | 8.1 (57 reviews) | Not enough data | 
| **Manage Email Deliverability** | 8.2 (56 reviews) | Not enough data | 
| **Automated Email Responses** | 8.1 (53 reviews) | Not enough data | 

#### Online Marketing

| Feature | Dynamics 365 Marketing | Supermetrics | 
|---|---|---|
| **Landing Pages and Forms** | 8.3 (56 reviews) | Not enough data | 
| **Dynamic Content** | 8.4 (51 reviews) | Not enough data | 
| **A/B Testing** | 7.8 (52 reviews) | Not enough data | 
| **Mobile Optimized** | 7.6 (50 reviews) | Not enough data | 
| **Search Tracking and Optimization** | 8.0 (51 reviews) | Not enough data | 

#### Lead Management

| Feature | Dynamics 365 Marketing | Supermetrics | 
|---|---|---|
| **Marketing Lead Database** | 8.0 (54 reviews) | Not enough data | 
| **Data Quality Management** | 8.1 (53 reviews) | Not enough data | 
| **Segmentation** | 8.1 (57 reviews) | Not enough data | 
| **Lead Scoring and Grading** | 7.7 (53 reviews) | Not enough data | 
| **Lead Nurturing** | 7.4 (51 reviews) | Not enough data | 
| **Online Behavior Tracking** | 7.5 (50 reviews) | Not enough data | 
| **Automated Alerts and Tasks** | 7.6 (52 reviews) | Not enough data | 
| **CRM Lead Integration** | 8.2 (56 reviews) | Not enough data | 

#### Campaign Management

| Feature | Dynamics 365 Marketing | Supermetrics | 
|---|---|---|
| **Program Management** | 7.8 (53 reviews) | Not enough data | 
| **Event / Webinar Marketing** | 7.8 (52 reviews) | Not enough data | 
| **Calendaring** | 8.2 (51 reviews) | Not enough data | 
| **Budgeting** | 7.8 (49 reviews) | Not enough data | 

#### Social

| Feature | Dynamics 365 Marketing | Supermetrics | 
|---|---|---|
| **Social Listening** | 7.4 (50 reviews) | Not enough data | 
| **Social Sharing** | 7.5 (49 reviews) | Not enough data | 
| **Social Campaigns** | 7.7 (51 reviews) | Not enough data | 
| **Social Media Engagement** | 7.5 (51 reviews) | Not enough data | 
| **Social Media Advertising** | 7.5 (50 reviews) | Not enough data | 

#### Reporting & Analytics

| Feature | Dynamics 365 Marketing | Supermetrics | 
|---|---|---|
| **Basic Reporting** | 8.3 (53 reviews) | Not enough data | 
| **Web Analytics** | 7.7 (49 reviews) | Not enough data | 
| **ROI Analytics** | 7.8 (51 reviews) | Not enough data | 
| **Revenue Analytics** | 7.6 (51 reviews) | Not enough data | 
| **SEO / Keyword Analytics** | 7.1 (48 reviews) | Not enough data | 

#### Platform

| Feature | Dynamics 365 Marketing | Supermetrics | 
|---|---|---|
| **Customization ** | 7.9 (37 reviews) | Not enough data | 
| **Workflow Capability** | 8.1 (35 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.1 (36 reviews) | Not enough data | 
| **Internationalization** | 8.2 (35 reviews) | Not enough data | 
| **Sandbox / Test Environments** | 8.1 (36 reviews) | Not enough data | 
| **Performance and Reliability** | 7.9 (39 reviews) | Not enough data | 
| **Output Document Generation** | 7.6 (36 reviews) | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Dynamics 365 Marketing | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.7 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 8.3 (5 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Dynamics 365 Marketing | Supermetrics | 
|---|---|---|
| **Data Import & Export Tools** | 7.8 (39 reviews) | Not enough data | 
| **Integration APIs** | 7.5 (38 reviews) | Not enough data | 
| **Breadth of Partner Applications** | 7.5 (39 reviews) | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Supermetrics** | 7.9/10 | 379 |

#### Metrics

| Feature | Dynamics 365 Marketing | Supermetrics | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.6 (312 reviews) | 
| **Engagement** | Not enough data | 8.3 (292 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.1 (262 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.4 (291 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.0 (280 reviews) | 
| **Retention** | Not enough data | 7.9 (250 reviews) | 
| **Return** | Not enough data | 8.0 (250 reviews) | 
| **Conversions** | Not enough data | 8.6 (322 reviews) | 
| **Funnels** | Not enough data | 7.8 (269 reviews) | 

#### Reporting

| Feature | Dynamics 365 Marketing | Supermetrics | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.2 (311 reviews) | 
| **Trending** | Not enough data | 7.9 (278 reviews) | 
| **Retroactive Reporting** | Not enough data | 8.4 (304 reviews) | 
| **Segmentation** | Not enough data | 8.1 (292 reviews) | 
| **Mobile Reporting** | Not enough data | 7.6 (251 reviews) | 
| **Unification Across Devices** | Not enough data | Feature Not Available | 
| **Custom Reports and Dashboards** | Not enough data | 8.7 (326 reviews) | 

#### Other

| Feature | Dynamics 365 Marketing | Supermetrics | 
|---|---|---|
| **User Data** | Not enough data | 8.2 (271 reviews) | 
| **Site Search Reporting** | Not enough data | 7.9 (241 reviews) | 
| **Load Time Monitoring** | Not enough data | 7.2 (218 reviews) | 
| **Campaign Tracking** | Not enough data | 8.6 (317 reviews) | 
| **E-Commerce** | Not enough data | 8.4 (267 reviews) | 
| **Promotional Messages** | Not enough data | 7.2 (207 reviews) | 
| **Administration Alerts** | Not enough data | 7.4 (215 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Dynamics 365 Marketing | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (10 reviews) | 
| **Decision Making** | Not enough data | 6.8 (10 reviews) | 

#### Administration

| Feature | Dynamics 365 Marketing | Supermetrics | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.3 (274 reviews) | 
| **QA Testing** | Not enough data | 7.5 (213 reviews) | 
| **Performance and Reliability** | Not enough data | 8.1 (314 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.0 (295 reviews) | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Supermetrics** | 8.5/10 | 73 |

#### Management

| Feature | Dynamics 365 Marketing | Supermetrics | 
|---|---|---|
| **Reporting** | Not enough data | 8.6 (67 reviews) | 
| **Auditing** | Not enough data | 8.1 (57 reviews) | 

#### Functionality

| Feature | Dynamics 365 Marketing | Supermetrics | 
|---|---|---|
| **Extraction** | Not enough data | 8.7 (58 reviews) | 
| **Transformation** | Not enough data | 8.2 (62 reviews) | 
| **Loading** | Not enough data | 8.2 (61 reviews) | 
| **Automation** | Not enough data | 8.5 (64 reviews) | 
| **Scalability** | Not enough data | Feature Not Available | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Dynamics 365 Marketing | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | 8.1/10 | 72 |
| **Supermetrics** | 7.9/10 | 421 |

#### Marketing Operations

| Feature | Dynamics 365 Marketing | Supermetrics | 
|---|---|---|
| **ROI Tracking** | 8.0 (59 reviews) | 8.2 (312 reviews) ✓ Verified | 
| **Data Collection** | 8.4 (61 reviews) | 8.7 (360 reviews) ✓ Verified | 
| **Customer Insights** | 8.1 (61 reviews) | 7.8 (281 reviews) ✓ Verified | 
| **Multi-User Access** | 8.3 (62 reviews) | 7.9 (301 reviews) ✓ Verified | 
| **Spend Management** | 7.9 (60 reviews) | 8.0 (161 reviews) | 
| **White Label** | 7.8 (57 reviews) | Feature Not Available | 

#### Campaign Activity

| Feature | Dynamics 365 Marketing | Supermetrics | 
|---|---|---|
| **Campaign Insights** | 8.3 (62 reviews) | 8.6 (348 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.3 (62 reviews) | 8.9 (388 reviews) ✓ Verified | 
| **Campaign Stickiness** | 8.0 (61 reviews) | 8.0 (273 reviews) ✓ Verified | 
| **Multichannel Tracking** | 7.9 (61 reviews) | 8.3 (329 reviews) ✓ Verified | 
| **Brand Optimization** | 7.9 (61 reviews) | 7.9 (273 reviews) ✓ Verified | 
| **Predictive Analytics** | 8.1 (59 reviews) | Feature Not Available | 

#### Agentic AI - Marketing Analytics

| Feature | Dynamics 365 Marketing | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (20 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (12 reviews) | 

---
## Categories
**Shared Categories (1):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)

**Unique to Dynamics 365 Marketing (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Supermetrics (3):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Dynamics 365 Marketing | Supermetrics | 
|---|---|---|
| **Small-Business** | 34.2% | 55.5% | 
| **Mid-Market** | 43.6% | 35.1% | 
| **Enterprise** | 22.1% | 9.4% | 

### By Industry

#### Dynamics 365 Marketing

- **Information Technology and Services:** 20.4%
- **Marketing and Advertising:** 11.6%
- **Computer Software:** 8.2%
- **Accounting:** 3.4%
- **Higher Education:** 3.4%
- **Electrical/Electronic Manufacturing:** 3.4%
- **Education Management:** 2.7%
- **Real Estate:** 2.7%
- **Telecommunications:** 2.7%
- **Apparel & Fashion:** 2.7%
- **Other:** 38.8%

#### Supermetrics

- **Marketing and Advertising:** 53.6%
- **Retail:** 5.1%
- **Computer Software:** 3.1%
- **Information Technology and Services:** 2.4%
- **Online Media:** 1.9%
- **Financial Services:** 1.9%
- **Internet:** 1.7%
- **Automotive:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Leisure, Travel & Tourism:** 1.5%
- **Other:** 25.7%

---
## Alternatives

### Alternatives to Dynamics 365 Marketing

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14754 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3135 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5423 reviews)
- [Click](https://www.g2.com/products/clickdimensions-click/reviews) — 4.0/5 stars (309 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1202 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14689 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (623 reviews)
- [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) — 3.9/5 stars (626 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1069 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)

### Alternatives to Supermetrics

- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews)
- [Funnel](https://www.g2.com/products/funnel/reviews) — 4.5/5 stars (165 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (86 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1642 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (447 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3383 reviews)

---
## Top Discussions

### Dynamics 365 Marketing

- Title: [Does Microsoft Dynamics have marketing automation?](https://www.g2.com/discussions/does-microsoft-dynamics-have-marketing-automation) — 3 comments
  > **Top comment:** "Microsoft's Dynamics 365 Marketing was launched in spring 2018, a full marketing automation platform with features such as multi-channel campaigns, webinar..."
- Title: [Which three capabilities are included in Dynamics 365 marketing?](https://www.g2.com/discussions/which-three-capabilities-are-included-in-dynamics-365-marketing) — 2 comments, 1 upvote
  > **Top comment:** "Multi-channel campaigns; 
Lead Nurturing and event management
Insights and reporting "
- Title: [What is d365 marketing?](https://www.g2.com/discussions/what-is-d365-marketing) — 1 comment, 1 upvote
  > **Top comment:** "Marketing automation features, customer information unification and marketing analytics are all part of Microsoft Dynamics 365 Marketing."
- Title: [What are the features of Microsoft Dynamics 365?](https://www.g2.com/discussions/what-are-the-features-of-microsoft-dynamics-365) — 1 comment
  > **Top comment:** "Simple layout, seamless, flexibility and deep customer insight"

### Supermetrics

- Title: [What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?](https://www.g2.com/discussions/what-is-the-cadence-in-which-you-add-new-connection-types-and-is-there-a-way-to-get-notifications-of-when-these-happen-in-my-industry) — 2 comments, 1 upvote
  > **Top comment:** "Hey Tyson,

We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about..."
- Title: [Is there a way of speeding up Data Studio reports with large data volumes?](https://www.g2.com/discussions/is-there-a-way-of-speeding-up-data-studio-reports-with-large-data-volumes) — 2 comments, 1 upvote
  > **Top comment:** "Hey Mathias,

There are a number of things that could contribute to Data Studio reports slowing down, especially at high volumes, such as long date ranges..."
- Title: [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) — 1 comment
  > **Top comment:** "Supermetrics is a data marketing tool used to extract and load your data to accelerate your business growth."
- Title: [Is it possible to pivot data from Rows to Columns?](https://www.g2.com/discussions/is-it-possible-to-pivot-data-from-rows-to-columns) — 1 comment, 1 upvote
  > **Top comment:** "Hi James,

Absolutely! For example, both our Google Sheets and Microsoft Excel destinations support splitting data by rows or columns. When creating your..."
- Title: [Will organic Twitter ever be added to the plans?](https://www.g2.com/discussions/will-organic-twitter-ever-be-added-to-the-plans) — 1 comment, 1 upvote
  > **Top comment:** "Hi there,

We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.

The Twitter Premium connector..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dynamics-365-marketing-vs-supermetrics)