# Dynamics 365 Marketing vs Sailthru by Marigold Comparison

| | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 167 | 155 | 
| **Largest Market Segment** | Mid-Market (44.0% of reviews) | Mid-Market (59.5% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Dynamics 365 Marketing

Pros:
- Ease of Use (11 reviews)
- Automation (9 reviews)

Cons:
- Learning Curve (8 reviews)
- Slow Performance (8 reviews)

### Sailthru by Marigold

Pros:
- Automation (2 reviews)
- Automation Features (2 reviews)

Cons:
- Difficult Learning (2 reviews)
- Inadequate Reporting (2 reviews)

---
## Ratings Comparison
| Rating | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
  | **Meets Requirements** | 8.2 (118 reviews) | 8.7 (134 reviews) | 
  | **Ease of Use** | 8.0 (118 reviews) | 8.3 (134 reviews) | 
  | **Ease of Setup** | 7.9 (57 reviews) | 8.0 (53 reviews) | 
  | **Ease of Admin** | 8.5 (40 reviews) | 8.5 (54 reviews) | 
  | **Quality of Support** | 8.1 (114 reviews) | 8.5 (126 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (36 reviews) | 8.7 (51 reviews) | 
  | **Product Direction (% positive)** | 8.5 (104 reviews) | 7.6 (130 reviews) | 

---
## Pricing

### Dynamics 365 Marketing

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Sailthru by Marigold

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | 7.8/10 | 72 |
| **Sailthru by Marigold** | 8.1/10 | 101 |

#### Email Marketing

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Building and Personalizing Emails** | 8.4 (60 reviews) | 8.6 (95 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.1 (57 reviews) | 9.0 (94 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.2 (56 reviews) | 8.6 (95 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.1 (53 reviews) | 8.6 (78 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Landing Pages and Forms** | 8.3 (56 reviews) | 7.9 (57 reviews) ✓ Verified | 
| **Dynamic Content** | 8.4 (51 reviews) | 8.3 (72 reviews) ✓ Verified | 
| **A/B Testing** | 7.8 (52 reviews) | 8.6 (82 reviews) ✓ Verified | 
| **Mobile Optimized** | 7.6 (50 reviews) | 8.7 (73 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 8.0 (51 reviews) | 8.1 (12 reviews) | 

#### Lead Management

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Marketing Lead Database** | 8.0 (54 reviews) | 7.9 (22 reviews) ✓ Verified | 
| **Data Quality Management** | 8.1 (53 reviews) | 7.7 (37 reviews) ✓ Verified | 
| **Segmentation** | 8.1 (57 reviews) | 8.1 (41 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 7.7 (53 reviews) | 7.5 (25 reviews) ✓ Verified | 
| **Lead Nurturing** | 7.4 (51 reviews) | 7.8 (30 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 7.5 (50 reviews) | 7.7 (35 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 7.6 (52 reviews) | 8.1 (25 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.2 (56 reviews) | 7.5 (27 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Program Management** | 7.8 (53 reviews) | 8.5 (66 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 7.8 (52 reviews) | 7.9 (12 reviews) | 
| **Calendaring** | 8.2 (51 reviews) | 9.2 (10 reviews) | 
| **Budgeting** | 7.8 (49 reviews) | 8.3 (9 reviews) | 

#### Social

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Social Listening** | 7.4 (50 reviews) | 8.5 (10 reviews) | 
| **Social Sharing** | 7.5 (49 reviews) | 8.2 (46 reviews) ✓ Verified | 
| **Social Campaigns** | 7.7 (51 reviews) | 7.0 (11 reviews) | 
| **Social Media Engagement** | 7.5 (51 reviews) | 8.2 (10 reviews) | 
| **Social Media Advertising** | 7.5 (50 reviews) | 7.5 (12 reviews) | 

#### Reporting & Analytics

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Basic Reporting** | 8.3 (53 reviews) | 7.9 (95 reviews) ✓ Verified | 
| **Web Analytics** | 7.7 (49 reviews) | 7.8 (74 reviews) ✓ Verified | 
| **ROI Analytics** | 7.8 (51 reviews) | 8.0 (57 reviews) ✓ Verified | 
| **Revenue Analytics** | 7.6 (51 reviews) | 7.7 (62 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 7.1 (48 reviews) | 7.7 (13 reviews) | 

#### Platform

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Customization ** | 7.9 (37 reviews) | 7.9 (33 reviews) ✓ Verified | 
| **Workflow Capability** | 8.1 (35 reviews) | 7.8 (29 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.1 (36 reviews) | 8.8 (32 reviews) ✓ Verified | 
| **Internationalization** | 8.2 (35 reviews) | Not enough data | 
| **Sandbox / Test Environments** | 8.1 (36 reviews) | 7.3 (5 reviews) | 
| **Performance and Reliability** | 7.9 (39 reviews) | 8.6 (32 reviews) ✓ Verified | 
| **Output Document Generation** | 7.6 (36 reviews) | 8.2 (22 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.7 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 8.3 (5 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Data Import & Export Tools** | 7.8 (39 reviews) | 8.4 (30 reviews) ✓ Verified | 
| **Integration APIs** | 7.5 (38 reviews) | 8.6 (30 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.5 (39 reviews) | 7.5 (24 reviews) ✓ Verified | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Administration

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Template Creation** | Not enough data | Not enough data | 
| **Preset Template Availability** | Not enough data | Not enough data | 
| **Custom Unsubscribe** | Not enough data | Not enough data | 
| **Email Segmentation** | Not enough data | Not enough data | 
| **Detailed Server Logs** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 

#### Integrations

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Webhooks** | Not enough data | Not enough data | 
| **Event Tracking API** | Not enough data | Not enough data | 
| **Mail Send API** | Not enough data | Not enough data | 
| **Spam Filter Testing** | Not enough data | Not enough data | 

#### Platform

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Custom Tracking Domain** | Not enough data | Not enough data | 
| **Multiple Domains** | Not enough data | Not enough data | 
| **Dedicated IP** | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | 
| **Sender Reputation Management** | Not enough data | Not enough data | 
| **Tracking & Reporting** | Not enough data | Not enough data | 
| **Enterprise Scalability** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Diagnosis

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **IP Address ** | Not enough data | Not enough data | 
| **Domains** | Not enough data | Not enough data | 
| **Content ** | Not enough data | Not enough data | 
| **Policy Compliance** | Not enough data | Not enough data | 

#### Tracking

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Processing Time** | Not enough data | Not enough data | 
| **Placement ** | Not enough data | Not enough data | 
| **Open Rate** | Not enough data | Not enough data | 
| **Time to Open** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 

#### Reporting

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | 
| **Domain Reputation** | Not enough data | Not enough data | 
| **Brand Reputation** | Not enough data | Not enough data | 
| **Blacklist and Whitelist** | Not enough data | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Campaigns

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Customize** | Not enough data | Not enough data | 
| **Scheduling** | Not enough data | Not enough data | 
| **Retarget** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Triggered Notifications** | Not enough data | Not enough data | 

#### Analytics

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | 
| **Audience Insights** | Not enough data | Not enough data | 

#### Optimization

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Rich Notifications** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Segmentation

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **A/B Testing** | Not enough data | 9.0 (8 reviews) | 
| **Customer Profiles** | Not enough data | 9.2 (6 reviews) | 

#### Targeting

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | 8.9 (6 reviews) | 
| **Contextual Targeting** | Not enough data | 9.0 (5 reviews) | 

#### Triggered Content

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Geofencing** | Not enough data | 10.0 (5 reviews) | 
| **Triggered Emails** | Not enough data | 9.6 (9 reviews) | 
| **Triggered Messages** | Not enough data | 9.5 (7 reviews) | 

#### Personalized Content

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Recommendation Engine** | Not enough data | 8.3 (7 reviews) | 
| **Personalized Discounts** | Not enough data | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Templates

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Text and Themes** | Not enough data | Not enough data | 
| **Stock Images** | Not enough data | Not enough data | 
| **Proofing** | Not enough data | Not enough data | 
| **Mobile Responsive** | Not enough data | Not enough data | 

#### Edit

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Pre-Made** | Not enough data | Not enough data | 
| **Build** | Not enough data | Not enough data | 
| **HTML** | Not enough data | Not enough data | 

#### Logistics

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Analytics** | Not enough data | Not enough data | 
| **Issues** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Shareable Link** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Text Messaging

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Bulk SMS** | Not enough data | Not enough data | 
| **Two-Way Text Messaging** | Not enough data | Not enough data | 
| **Text Scheduler** | Not enough data | Not enough data | 
| **Automatic Replies** | Not enough data | Not enough data | 
| **Automatic URL Shortening** | Not enough data | Not enough data | 
| **MMS Marketing** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Transactional SMS** | Not enough data | Not enough data | 

#### SMS Platform

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Reporting** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **White Label** | Not enough data | Not enough data | 
| **Text-to-Landline** | Not enough data | Not enough data | 
| **Short Codes** | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Testing

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Platform Basics

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Editing Platform** | Not enough data | Not enough data | 
| **Spam Filter Testing** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Deliverability Testing** | Not enough data | Not enough data | 
| **Design Testing** | Not enough data | Not enough data | 

#### Platform Data

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Performance** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Email Testing

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Platform Basics

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Templates** | Not enough data | Not enough data | 
| **Exporting** | Not enough data | Not enough data | 
| **Multi-user Access and Collaboration** | Not enough data | Not enough data | 
| **Multiple Personas** | Not enough data | Not enough data | 
| **Data Analytics ** | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Design and Customization

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Pre-Designed Templates** | Not enough data | Not enough data | 
| **Pop-Up Types** | Not enough data | Not enough data | 
| **No-Code Customization** | Not enough data | Not enough data | 
| **Mobile Optimized** | Not enough data | Not enough data | 

#### Campaigns

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Triggered Campaigns** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

#### Integrations

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **CRM/Email Integrations** | Not enough data | Not enough data | 
| **WCM Integrations** | Not enough data | Not enough data | 
| **E-Commerce Integrations** | Not enough data | Not enough data | 
| **Social Media Integrations** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Page Customization

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Drag and Drop** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Advanced Customization** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 

#### Page Optimization

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Mobile Responsive** | Not enough data | Not enough data | 
| **Web Analytics** | Not enough data | Not enough data | 
| **SEO** | Not enough data | Not enough data | 

#### Integrations

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **E-Commerce Integration** | Not enough data | Not enough data | 
| **Email Marketing Integration** | Not enough data | Not enough data | 
| **Domain Integration** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Sailthru by Marigold** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Sailthru by Marigold** | 8.6/10 | 18 |

#### Analysis

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Application Attribution** | Not enough data | 8.3 (9 reviews) ✓ Verified | 
| **Campaign Analysis** | Not enough data | 8.6 (13 reviews) | 
| **Uninstall Tracking** | Not enough data | 8.3 (6 reviews) ✓ Verified | 
| **Custom Dashboards** | Not enough data | 9.0 (7 reviews) ✓ Verified | 

#### Campaigns

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 8.1 (9 reviews) | 
| **Push Notifications** | Not enough data | 8.5 (9 reviews) ✓ Verified | 
| **Bulk SMS** | Not enough data | 8.9 (6 reviews) ✓ Verified | 
| **Two-Way Text Messaging** | Not enough data | 9.0 (5 reviews) ✓ Verified | 
| **Email Campaigns** | Not enough data | 9.2 (12 reviews) ✓ Verified | 
| **Audience Segmentation** | Not enough data | 8.3 (10 reviews) ✓ Verified | 

#### Engagement

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 8.5 (11 reviews) ✓ Verified | 

#### Platform

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Optimization** | Not enough data | 8.3 (13 reviews) ✓ Verified | 
| **Integrations - Mobile Marketing** | Not enough data | 7.9 (12 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 9.2 (12 reviews) ✓ Verified | 

#### Agentic AI - Mobile Marketing

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | 8.1/10 | 72 |
| **Sailthru by Marigold** | N/A | N/A |

#### Marketing Operations

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **ROI Tracking** | 8.0 (59 reviews) | Not enough data | 
| **Data Collection** | 8.4 (61 reviews) | Not enough data | 
| **Customer Insights** | 8.1 (61 reviews) | Not enough data | 
| **Multi-User Access** | 8.3 (62 reviews) | Not enough data | 
| **Spend Management** | 7.9 (60 reviews) | Not enough data | 
| **White Label** | 7.8 (57 reviews) | Not enough data | 

#### Campaign Activity

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Campaign Insights** | 8.3 (62 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.3 (62 reviews) | Not enough data | 
| **Campaign Stickiness** | 8.0 (61 reviews) | Not enough data | 
| **Multichannel Tracking** | 7.9 (61 reviews) | Not enough data | 
| **Brand Optimization** | 7.9 (61 reviews) | Not enough data | 
| **Predictive Analytics** | 8.1 (59 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Dynamics 365 Marketing (1):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)

**Unique to Sailthru by Marigold (12):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Email Testing Software](https://www.g2.com/categories/email-testing), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder)


---
## Reviewer Demographics

### By Company Size

| Segment | Dynamics 365 Marketing | Sailthru by Marigold | 
|---|---|---|
| **Small-Business** | 34.0% | 20.9% | 
| **Mid-Market** | 44.0% | 59.5% | 
| **Enterprise** | 22.0% | 19.6% | 

### By Industry

#### Dynamics 365 Marketing

- **Information Technology and Services:** 20.4%
- **Marketing and Advertising:** 11.6%
- **Computer Software:** 8.2%
- **Accounting:** 3.4%
- **Higher Education:** 3.4%
- **Electrical/Electronic Manufacturing:** 3.4%
- **Education Management:** 2.7%
- **Real Estate:** 2.7%
- **Telecommunications:** 2.7%
- **Apparel & Fashion:** 2.7%
- **Other:** 38.8%

#### Sailthru by Marigold

- **Retail:** 12.5%
- **Publishing:** 12.5%
- **Marketing and Advertising:** 8.6%
- **Media Production:** 7.9%
- **Apparel & Fashion:** 7.2%
- **Consumer Goods:** 6.6%
- **Internet:** 6.6%
- **Online Media:** 6.6%
- **Newspapers:** 4.6%
- **Entertainment:** 4.6%
- **Other:** 22.4%

---
## Alternatives

### Alternatives to Dynamics 365 Marketing

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14789 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3136 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5424 reviews)
- [Click](https://www.g2.com/products/clickdimensions-click/reviews) — 4.0/5 stars (309 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1212 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14700 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (627 reviews)
- [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) — 3.9/5 stars (626 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1070 reviews)

### Alternatives to Sailthru by Marigold

- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4625 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (722 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1212 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (826 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1683 reviews)
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12974 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2572 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1126 reviews)
- [Emma](https://www.g2.com/products/emma/reviews) — 4.0/5 stars (555 reviews)

---
## Top Discussions

### Dynamics 365 Marketing

- Title: [Does Microsoft Dynamics have marketing automation?](https://www.g2.com/discussions/does-microsoft-dynamics-have-marketing-automation) — 3 comments
  > **Top comment:** "Microsoft's Dynamics 365 Marketing was launched in spring 2018, a full marketing automation platform with features such as multi-channel campaigns, webinar..."
- Title: [Which three capabilities are included in Dynamics 365 marketing?](https://www.g2.com/discussions/which-three-capabilities-are-included-in-dynamics-365-marketing) — 2 comments, 1 upvote
  > **Top comment:** "Multi-channel campaigns; 
Lead Nurturing and event management
Insights and reporting "
- Title: [What is d365 marketing?](https://www.g2.com/discussions/what-is-d365-marketing) — 1 comment, 1 upvote
  > **Top comment:** "Marketing automation features, customer information unification and marketing analytics are all part of Microsoft Dynamics 365 Marketing."
- Title: [What are the features of Microsoft Dynamics 365?](https://www.g2.com/discussions/what-are-the-features-of-microsoft-dynamics-365) — 1 comment
  > **Top comment:** "Simple layout, seamless, flexibility and deep customer insight"

### Sailthru by Marigold

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dynamics-365-marketing-vs-sailthru-by-marigold)