# Dynamics 365 Marketing vs RedEye Comparison

| | Dynamics 365 Marketing | RedEye | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 166 | 85 | 
| **Largest Market Segment** | Mid-Market (43.6% of reviews) | Mid-Market (40.7% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at £1,000.00 Per Month | 

---
## Top Pros & Cons

### Dynamics 365 Marketing

Pros:
- Ease of Use (11 reviews)
- Automation (9 reviews)

Cons:
- Learning Curve (8 reviews)
- Slow Performance (8 reviews)

### RedEye

Pros:
- Ease of Use (6 reviews)
- Automation Efficiency (4 reviews)

Cons:
- Expensive (3 reviews)
- Missing Features (3 reviews)

---
## Ratings Comparison
| Rating | Dynamics 365 Marketing | RedEye | 
|---|---|---|
  | **Meets Requirements** | 8.2 (118 reviews) | 8.6 (64 reviews) | 
  | **Ease of Use** | 8.0 (118 reviews) | 8.0 (63 reviews) | 
  | **Ease of Setup** | 7.9 (57 reviews) | 8.0 (21 reviews) | 
  | **Ease of Admin** | 8.5 (40 reviews) | 7.7 (16 reviews) | 
  | **Quality of Support** | 8.1 (114 reviews) | 9.0 (64 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (36 reviews) | 8.7 (18 reviews) | 
  | **Product Direction (% positive)** | 8.5 (104 reviews) | 8.4 (58 reviews) | 

---
## Pricing

### Dynamics 365 Marketing

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### RedEye

#### Entry-Level Pricing

Plan: Essentials

Price: Starting at £1,000.00 Per Month

Description: Perfect for businesses who use ecommerce platforms such as Shopify and want a simple plug and play package to drive their marketing automation.
 
Moving to RedEye will give you greater access to even more of your customer data to use in powerful segmentation and detailed personalisation.
 
This package is ideal for those marketers who don’t require any ongoing support right now and want to take their multi-channel automation to the next level, managing all their own campaign creation and delivery.

Key Features:
- Database size – Scalable ‘pay as you grow’ pricing that increases at a reasonable rate in line with your database growth.
- Marketing channels – On top of email, you can access all channels but only pay when you need to use SMS, Push and Direct Mail. We’re adding more channels all the time!
- Integrations – A variety of common integrations such as Shopify, Dealerweb, Trustpilot and LoylatyLion are all available as standard, only pay for specific custom integrations.

[Browse all 3 editions](https://www.g2.com/products/redeye/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | 7.8/10 | 72 |
| **RedEye** | 8.2/10 | 49 |

#### Email Marketing

| Feature | Dynamics 365 Marketing | RedEye | 
|---|---|---|
| **Building and Personalizing Emails** | 8.4 (60 reviews) | 8.3 (45 reviews) | 
| **Sending Outbound Emails** | 8.1 (57 reviews) | 8.6 (45 reviews) | 
| **Manage Email Deliverability** | 8.2 (56 reviews) | 8.5 (46 reviews) | 
| **Automated Email Responses** | 8.1 (53 reviews) | 9.0 (36 reviews) | 

#### Online Marketing

| Feature | Dynamics 365 Marketing | RedEye | 
|---|---|---|
| **Landing Pages and Forms** | 8.3 (56 reviews) | 8.2 (28 reviews) | 
| **Dynamic Content** | 8.4 (51 reviews) | 7.9 (39 reviews) | 
| **A/B Testing** | 7.8 (52 reviews) | 8.1 (38 reviews) | 
| **Mobile Optimized** | 7.6 (50 reviews) | 8.3 (41 reviews) | 
| **Search Tracking and Optimization** | 8.0 (51 reviews) | Feature Not Available | 

#### Lead Management

| Feature | Dynamics 365 Marketing | RedEye | 
|---|---|---|
| **Marketing Lead Database** | 8.0 (54 reviews) | 7.8 (26 reviews) | 
| **Data Quality Management** | 8.1 (53 reviews) | 7.8 (29 reviews) | 
| **Segmentation** | 8.1 (57 reviews) | 8.6 (41 reviews) | 
| **Lead Scoring and Grading** | 7.7 (53 reviews) | 8.1 (26 reviews) | 
| **Lead Nurturing** | 7.4 (51 reviews) | 8.3 (27 reviews) | 
| **Online Behavior Tracking** | 7.5 (50 reviews) | 8.3 (31 reviews) | 
| **Automated Alerts and Tasks** | 7.6 (52 reviews) | 7.9 (24 reviews) | 
| **CRM Lead Integration** | 8.2 (56 reviews) | 8.5 (24 reviews) | 

#### Campaign Management

| Feature | Dynamics 365 Marketing | RedEye | 
|---|---|---|
| **Program Management** | 7.8 (53 reviews) | 8.5 (30 reviews) | 
| **Event / Webinar Marketing** | 7.8 (52 reviews) | 8.3 (19 reviews) | 
| **Calendaring** | 8.2 (51 reviews) | 8.4 (18 reviews) | 
| **Budgeting** | 7.8 (49 reviews) | Feature Not Available | 

#### Social

| Feature | Dynamics 365 Marketing | RedEye | 
|---|---|---|
| **Social Listening** | 7.4 (50 reviews) | Feature Not Available | 
| **Social Sharing** | 7.5 (49 reviews) | Feature Not Available | 
| **Social Campaigns** | 7.7 (51 reviews) | Feature Not Available | 
| **Social Media Engagement** | 7.5 (51 reviews) | Feature Not Available | 
| **Social Media Advertising** | 7.5 (50 reviews) | 7.7 (21 reviews) | 

#### Reporting & Analytics

| Feature | Dynamics 365 Marketing | RedEye | 
|---|---|---|
| **Basic Reporting** | 8.3 (53 reviews) | 8.3 (45 reviews) | 
| **Web Analytics** | 7.7 (49 reviews) | 8.4 (29 reviews) | 
| **ROI Analytics** | 7.8 (51 reviews) | 8.2 (28 reviews) | 
| **Revenue Analytics** | 7.6 (51 reviews) | 8.5 (28 reviews) | 
| **SEO / Keyword Analytics** | 7.1 (48 reviews) | Feature Not Available | 

#### Platform

| Feature | Dynamics 365 Marketing | RedEye | 
|---|---|---|
| **Customization ** | 7.9 (37 reviews) | 7.9 (17 reviews) | 
| **Workflow Capability** | 8.1 (35 reviews) | 7.7 (18 reviews) | 
| **User, Role, and Access Management** | 8.1 (36 reviews) | 8.2 (15 reviews) | 
| **Internationalization** | 8.2 (35 reviews) | 8.5 (14 reviews) | 
| **Sandbox / Test Environments** | 8.1 (36 reviews) | 7.8 (15 reviews) | 
| **Performance and Reliability** | 7.9 (39 reviews) | 8.2 (19 reviews) | 
| **Output Document Generation** | 7.6 (36 reviews) | Feature Not Available | 

#### Agentic AI - Marketing Automation

| Feature | Dynamics 365 Marketing | RedEye | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.7 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 8.3 (5 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Dynamics 365 Marketing | RedEye | 
|---|---|---|
| **Data Import & Export Tools** | 7.8 (39 reviews) | 8.3 (18 reviews) | 
| **Integration APIs** | 7.5 (38 reviews) | 8.2 (17 reviews) | 
| **Breadth of Partner Applications** | 7.5 (39 reviews) | 7.1 (13 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **RedEye** | 7.8/10 | 33 |

#### Data Sourcing

| Feature | Dynamics 365 Marketing | RedEye | 
|---|---|---|
| **Data Enrichment** | Not enough data | 7.9 (17 reviews) | 
| **Expandability** | Not enough data | 8.5 (16 reviews) | 
| **Content Marketing** | Not enough data | 7.6 (16 reviews) | 
| **Multiple Devices** | Not enough data | 8.2 (19 reviews) | 

#### Intelligence

| Feature | Dynamics 365 Marketing | RedEye | 
|---|---|---|
| **Marketing Metrics** | Not enough data | 7.8 (20 reviews) | 
| **Predictive Modeling** | Not enough data | 7.7 (18 reviews) | 
| **Recommendation Engine** | Not enough data | 7.1 (16 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | 8.1/10 | 72 |
| **RedEye** | N/A | N/A |

#### Marketing Operations

| Feature | Dynamics 365 Marketing | RedEye | 
|---|---|---|
| **ROI Tracking** | 8.0 (59 reviews) | Not enough data | 
| **Data Collection** | 8.4 (61 reviews) | Not enough data | 
| **Customer Insights** | 8.1 (61 reviews) | Not enough data | 
| **Multi-User Access** | 8.3 (62 reviews) | Not enough data | 
| **Spend Management** | 7.9 (60 reviews) | Not enough data | 
| **White Label** | 7.8 (57 reviews) | Not enough data | 

#### Campaign Activity

| Feature | Dynamics 365 Marketing | RedEye | 
|---|---|---|
| **Campaign Insights** | 8.3 (62 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.3 (62 reviews) | Not enough data | 
| **Campaign Stickiness** | 8.0 (61 reviews) | Not enough data | 
| **Multichannel Tracking** | 7.9 (61 reviews) | Not enough data | 
| **Brand Optimization** | 7.9 (61 reviews) | Not enough data | 
| **Predictive Analytics** | 8.1 (59 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Dynamics 365 Marketing | RedEye | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Dynamics 365 Marketing (1):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)

**Unique to RedEye (1):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)


---
## Reviewer Demographics

### By Company Size

| Segment | Dynamics 365 Marketing | RedEye | 
|---|---|---|
| **Small-Business** | 34.2% | 30.9% | 
| **Mid-Market** | 43.6% | 40.7% | 
| **Enterprise** | 22.1% | 28.4% | 

### By Industry

#### Dynamics 365 Marketing

- **Information Technology and Services:** 20.4%
- **Marketing and Advertising:** 11.6%
- **Computer Software:** 8.2%
- **Accounting:** 3.4%
- **Higher Education:** 3.4%
- **Electrical/Electronic Manufacturing:** 3.4%
- **Education Management:** 2.7%
- **Real Estate:** 2.7%
- **Telecommunications:** 2.7%
- **Apparel & Fashion:** 2.7%
- **Other:** 38.8%

#### RedEye

- **Retail:** 29.6%
- **Marketing and Advertising:** 8.6%
- **Leisure, Travel & Tourism:** 8.6%
- **Apparel & Fashion:** 4.9%
- **Insurance:** 4.9%
- **Construction:** 4.9%
- **Financial Services:** 3.7%
- **Building Materials:** 3.7%
- **Transportation/Trucking/Railroad:** 2.5%
- **Online Media:** 2.5%
- **Other:** 25.9%

---
## Alternatives

### Alternatives to Dynamics 365 Marketing

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14737 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3133 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5420 reviews)
- [Click](https://www.g2.com/products/clickdimensions-click/reviews) — 4.0/5 stars (309 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1199 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14682 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (618 reviews)
- [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) — 3.9/5 stars (626 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1069 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)

### Alternatives to RedEye

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14737 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1199 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (618 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3133 reviews)

---
## Top Discussions

### Dynamics 365 Marketing

- Title: [Does Microsoft Dynamics have marketing automation?](https://www.g2.com/discussions/does-microsoft-dynamics-have-marketing-automation) — 3 comments
  > **Top comment:** "Microsoft's Dynamics 365 Marketing was launched in spring 2018, a full marketing automation platform with features such as multi-channel campaigns, webinar..."
- Title: [Which three capabilities are included in Dynamics 365 marketing?](https://www.g2.com/discussions/which-three-capabilities-are-included-in-dynamics-365-marketing) — 2 comments, 1 upvote
  > **Top comment:** "Multi-channel campaigns; 
Lead Nurturing and event management
Insights and reporting "
- Title: [What is d365 marketing?](https://www.g2.com/discussions/what-is-d365-marketing) — 1 comment, 1 upvote
  > **Top comment:** "Marketing automation features, customer information unification and marketing analytics are all part of Microsoft Dynamics 365 Marketing."
- Title: [What are the features of Microsoft Dynamics 365?](https://www.g2.com/discussions/what-are-the-features-of-microsoft-dynamics-365) — 1 comment
  > **Top comment:** "Simple layout, seamless, flexibility and deep customer insight"

### RedEye

- Title: [How can you do it?](https://www.g2.com/discussions/how-can-you-do-it) — 1 comment, 2 upvotes
  > **Top comment:** "1  .    Apply a cool on your closed eyes a few times  a day
2  .  take the counter medications
3 .    avoid irritants
4.   limit screen time
 5.   try..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dynamics-365-marketing-vs-redeye)