Compare Dynamics 365 Marketing and Ortto 
At a Glance
Market Segments
Mid-Market (43.8% of reviews)
Small-Business (70.4% of reviews)
Entry-Level Pricing
No pricing available
Starting at $199.00 5000 Contacts
Dynamics 365 Marketing
Star Rating
(161)4.3 out of 5
Market Segments
Mid-Market (43.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Dynamics 365 MarketingOrtto
Star Rating
(622)4.4 out of 5
Market Segments
Small-Business (70.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 5000 Contacts
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Ortto excels in user-friendliness, with many users highlighting its intuitive design and ease of learning. One user mentioned, "It is very easy to learn and can plug into companies' CRM easily," making it a strong choice for small businesses looking for a straightforward marketing automation solution.
- Users say that Dynamics 365 Marketing shines in its integration with the Microsoft ecosystem. Reviewers appreciate how it consolidates various marketing tools into one platform, which enhances efficiency in managing customer journeys and lead management. One user noted, "I like the deep integration of Dynamics 365 Marketing with the whole Microsoft ecosystem."
- According to verified reviews, Ortto stands out for its automated email responses, receiving high praise for this feature. Users have expressed satisfaction with its ability to deliver personalized messaging across multiple channels, stating, "What stands out most about Ortto is its ability to unify customer data and automate personalized journeys."
- Reviewers mention that Dynamics 365 Marketing offers a comprehensive approach to marketing automation, which is particularly beneficial for mid-market companies. Users appreciate the platform's capability to test customer journey setups effectively, with one user stating, "This comprehensive approach helps me explore marketing automation more efficiently."
- G2 reviewers highlight Ortto's superior quality of support, with users rating it highly for responsiveness and helpfulness. One user remarked on the platform's ability to make marketing "smarter and more human," indicating a strong support system that enhances user experience.
- Users report that while Dynamics 365 Marketing has a user-friendly interface, it can sometimes feel overwhelming due to its extensive features. Despite this, many appreciate the seamless collaboration it offers with other Microsoft tools, as one user noted, "I love how Dynamics 365 Marketing integrates seamlessly with other Microsoft 365 tools like Outlook and Teams."
Pricing
Entry-Level Pricing
Dynamics 365 Marketing
No pricing availableOrtto
Starter
Starting at $199.00
5000 Contacts
Ortto Starter is built for growing teams. Automate campaigns, unify customer data, and track results.
- 24/6 support (live chat and email)
- Visual journey builder
- Drag and drop email builder
Free Trial
Dynamics 365 Marketing
No trial information availableOrtto
Free Trial is available
Ratings
Meets Requirements
8.2
115
8.5
561
Ease of Use
8.1
115
8.7
566
Ease of Setup
8.1
54
8.6
314
Ease of Admin
8.5
40
8.8
296
Quality of Support
8.1
111
8.9
528
Has the product been a good partner in doing business?
8.7
36
8.9
287
Product Direction (% positive)
8.5
102
8.9
558
Features by Category
Email Marketing
8.4
57
8.4
398
|
Verified
8.1
57
8.9
383
|
Verified
8.2
56
8.3
377
|
Verified
8.1
53
9.1
344
|
Verified
Online Marketing
8.3
53
7.0
197
|
Verified
8.4
50
7.9
202
|
Verified
7.7
51
8.2
210
|
Verified
7.6
49
8.3
266
|
Verified
8.0
51
7.6
166
|
Verified
Lead Management
8.0
54
8.2
298
|
Verified
8.1
53
7.8
270
|
Verified
8.1
55
8.5
324
|
Verified
7.7
53
7.8
238
|
Verified
7.4
51
8.8
322
|
Verified
7.5
50
8.5
288
|
Verified
7.6
52
8.7
277
|
Verified
8.2
55
8.3
260
|
Verified
Campaign Management
7.8
52
7.9
217
|
Verified
7.8
52
7.6
142
8.2
51
7.5
62
|
Verified
7.8
49
7.1
51
Social
7.4
50
6.6
115
7.5
49
7.3
96
|
Verified
7.7
51
7.7
62
7.5
51
7.5
55
7.5
50
7.8
102
|
Verified
Reporting & Analytics
8.2
52
8.2
347
|
Verified
7.7
49
7.5
246
|
Verified
7.8
50
7.1
188
|
Verified
7.5
50
6.8
159
|
Verified
7.1
48
6.1
122
Platform
7.9
37
8.1
200
|
Verified
8.1
35
8.6
150
|
Verified
8.1
36
8.3
209
|
Verified
8.2
35
7.6
42
8.1
36
6.8
112
|
Verified
8.0
36
8.6
220
|
Verified
7.6
36
7.4
93
|
Verified
Agentic AI - Marketing Automation
Not enough data
8.1
14
8.7
5
8.0
14
8.3
5
7.9
14
Not enough data
7.7
14
Not enough data
8.0
14
Not enough data
8.2
14
Integration
7.8
39
8.5
214
|
Verified
7.5
38
8.4
210
|
Verified
7.5
38
7.9
169
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.0
81
|
Verified
Not enough data
6.9
52
|
Verified
Not enough data
7.7
57
|
Verified
Not enough data
8.6
59
Edit
Not enough data
8.4
63
|
Verified
Not enough data
8.5
82
|
Verified
Not enough data
Feature Not Available
Logistics
Not enough data
8.1
82
|
Verified
Not enough data
7.2
66
|
Verified
Not enough data
7.8
80
|
Verified
Not enough data
7.7
45
Generative AI
Not enough data
6.7
6
Not enough data
8.1
6
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
7.7
27
Not enough data
8.1
31
Not enough data
8.6
36
Not enough data
8.3
28
Intelligence
Not enough data
8.2
36
Not enough data
6.6
20
Not enough data
6.7
22
Platform Basics
Not enough data
7.8
72
Not enough data
7.9
61
Not enough data
8.4
63
Not enough data
7.9
47
Not enough data
7.8
51
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
Not enough data
6.9
14
Not enough data
8.3
14
Not enough data
7.7
13
Not enough data
8.7
10
Campaigns
Not enough data
9.1
9
Not enough data
9.1
13
Not enough data
8.5
10
Not enough data
8.1
13
Integrations
Not enough data
7.3
13
Not enough data
Not enough data
Not enough data
7.5
6
Not enough data
7.8
6
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.5
31
Not enough data
8.1
32
Not enough data
7.5
21
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
8.6
23
Not enough data
8.9
21
Not enough data
8.2
17
Not enough data
8.4
24
Analytics
Not enough data
8.1
27
Not enough data
7.9
32
Customization
Not enough data
8.4
27
Not enough data
8.3
28
Not enough data
7.9
29
Not enough data
7.8
27
Development
Not enough data
6.7
21
Not enough data
7.1
17
Management
Not enough data
8.6
21
Not enough data
7.9
19
Integration Options
Not enough data
8.0
11
Not enough data
8.1
9
Not enough data
7.8
20
Not enough data
8.0
9
Customization
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
8.3
6
Not enough data
8.8
8
Additional Functionality
Not enough data
9.3
9
Not enough data
Feature Not Available
Not enough data
8.6
7
Not enough data
Not enough data
Not enough data
Feature Not Available
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
8.6
13
Not enough data
7.4
12
Not enough data
7.4
11
Discovery
Not enough data
7.7
13
Not enough data
8.6
15
Not enough data
8.6
12
Management
Not enough data
7.9
11
Not enough data
8.6
14
Platform
Not enough data
8.6
16
Not enough data
8.3
15
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.4
18
|
Verified
Not enough data
9.3
22
|
Verified
Not enough data
8.3
17
|
Verified
Not enough data
7.9
21
|
Verified
Campaigns
Not enough data
7.5
21
Not enough data
8.9
17
Not enough data
8.2
19
Not enough data
8.8
16
|
Verified
Not enough data
9.3
25
|
Verified
Not enough data
8.9
23
|
Verified
Engagement
Not enough data
8.4
18
|
Verified
Platform
Not enough data
8.7
23
|
Verified
Not enough data
8.3
22
|
Verified
Not enough data
8.1
20
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.0
59
7.9
32
|
Verified
8.4
61
8.6
44
|
Verified
8.1
61
8.4
42
|
Verified
8.3
62
8.8
38
|
Verified
7.9
60
Feature Not Available
7.8
57
Feature Not Available
Campaign Activity
8.3
62
8.6
53
|
Verified
8.3
62
8.6
53
|
Verified
8.0
61
8.1
41
|
Verified
7.9
61
8.3
41
|
Verified
7.9
61
8.1
43
|
Verified
8.1
59
8.5
18
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dynamics 365 Marketing and Ortto are categorized as Marketing Automation and Marketing Analytics
Unique Categories
Dynamics 365 Marketing has no unique categories
Reviews
Reviewers' Company Size
Dynamics 365 Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ortto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
20.8%
Marketing and Advertising
11.1%
Computer Software
8.3%
Higher Education
3.5%
Electrical/Electronic Manufacturing
3.5%
Other
52.8%
Marketing and Advertising
13.5%
Computer Software
11.9%
Information Technology and Services
8.4%
Financial Services
4.5%
Internet
3.8%
Other
57.9%
Alternatives
Discussions
Does Microsoft Dynamics have marketing automation?
3 Comments
KK
YesRead more
Which three capabilities are included in Dynamics 365 marketing?
2 Comments
MS
Multi-channel campaigns;
Lead Nurturing and event management
Insights and reporting Read more
What are the features of Microsoft Dynamics 365?
1 Comment
MH
Simple layout, seamless, flexibility and deep customer insightRead more
What Integrations does Ortto have?
1 Comment
JO
Hi Mark, Thanks for the question!
Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google...Read more
Ortto has no more discussions with answers
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