# Dynamics 365 Marketing vs Ortto Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Ortto excels in user-friendliness, with many users highlighting its **intuitive design** and ease of learning. One user mentioned, "It is very easy to learn and can plug into companies' CRM easily," making it a strong choice for small businesses looking for a straightforward marketing automation solution.
- **Users say** that Dynamics 365 Marketing shines in its **integration with the Microsoft ecosystem**. Reviewers appreciate how it consolidates various marketing tools into one platform, which enhances efficiency in managing customer journeys and lead management. One user noted, "I like the deep integration of Dynamics 365 Marketing with the whole Microsoft ecosystem."
- **According to verified reviews** , Ortto stands out for its **automated email responses** , receiving high praise for this feature. Users have expressed satisfaction with its ability to deliver personalized messaging across multiple channels, stating, "What stands out most about Ortto is its ability to unify customer data and automate personalized journeys."
- **Reviewers mention** that Dynamics 365 Marketing offers a **comprehensive approach** to marketing automation, which is particularly beneficial for mid-market companies. Users appreciate the platform's capability to test customer journey setups effectively, with one user stating, "This comprehensive approach helps me explore marketing automation more efficiently."
- **G2 reviewers highlight** Ortto's superior **quality of support** , with users rating it highly for responsiveness and helpfulness. One user remarked on the platform's ability to make marketing "smarter and more human," indicating a strong support system that enhances user experience.
- **Users report** that while Dynamics 365 Marketing has a user-friendly interface, it can sometimes feel overwhelming due to its extensive features. Despite this, many appreciate the seamless collaboration it offers with other Microsoft tools, as one user noted, "I love how Dynamics 365 Marketing integrates seamlessly with other Microsoft 365 tools like Outlook and Teams."



| | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 167 | 622 | 
| **Largest Market Segment** | Mid-Market (44.0% of reviews) | Small-Business (70.4% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at $199.00 5000 Contacts | 

---
## Top Pros & Cons

### Dynamics 365 Marketing

Pros:
- Ease of Use (11 reviews)
- Automation (9 reviews)

Cons:
- Learning Curve (8 reviews)
- Slow Performance (8 reviews)

### Ortto

Pros:
- Ease of Use (29 reviews)
- Customer Support (23 reviews)

Cons:
- Expensive (13 reviews)
- Limited Features (12 reviews)

---
## Ratings Comparison
| Rating | Dynamics 365 Marketing | Ortto | 
|---|---|---|
  | **Meets Requirements** | 8.2 (118 reviews) | 8.5 (561 reviews) | 
  | **Ease of Use** | 8.0 (118 reviews) | 8.7 (566 reviews) | 
  | **Ease of Setup** | 7.9 (57 reviews) | 8.6 (313 reviews) | 
  | **Ease of Admin** | 8.5 (40 reviews) | 8.8 (295 reviews) | 
  | **Quality of Support** | 8.1 (114 reviews) | 8.9 (527 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (36 reviews) | 8.9 (286 reviews) | 
  | **Product Direction (% positive)** | 8.5 (104 reviews) | 8.9 (557 reviews) | 

---
## Pricing

### Dynamics 365 Marketing

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Ortto

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $199.00 5000 Contacts

Description: Ortto Starter is built for growing teams. Automate campaigns, unify customer data, and track results.

Key Features:
- 24/6 support (live chat and email) 
- Visual journey builder
-   Drag and drop email builder

[Browse all 3 editions](https://www.g2.com/products/ortto/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | 7.8/10 | 72 |
| **Ortto** | 7.9/10 | 437 |

#### Email Marketing

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Building and Personalizing Emails** | 8.4 (60 reviews) | 8.4 (398 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.1 (57 reviews) | 8.9 (383 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.2 (56 reviews) | 8.3 (377 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.1 (53 reviews) | 9.1 (344 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Landing Pages and Forms** | 8.3 (56 reviews) | 7.0 (197 reviews) ✓ Verified | 
| **Dynamic Content** | 8.4 (51 reviews) | 7.9 (202 reviews) ✓ Verified | 
| **A/B Testing** | 7.8 (52 reviews) | 8.2 (210 reviews) ✓ Verified | 
| **Mobile Optimized** | 7.6 (50 reviews) | 8.3 (266 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 8.0 (51 reviews) | 7.6 (166 reviews) ✓ Verified | 

#### Lead Management

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Marketing Lead Database** | 8.0 (54 reviews) | 8.2 (297 reviews) ✓ Verified | 
| **Data Quality Management** | 8.1 (53 reviews) | 7.8 (270 reviews) ✓ Verified | 
| **Segmentation** | 8.1 (57 reviews) | 8.5 (323 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 7.7 (53 reviews) | 7.8 (237 reviews) ✓ Verified | 
| **Lead Nurturing** | 7.4 (51 reviews) | 8.8 (320 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 7.5 (50 reviews) | 8.5 (288 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 7.6 (52 reviews) | 8.7 (277 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.2 (56 reviews) | 8.3 (261 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Program Management** | 7.8 (53 reviews) | 7.9 (217 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 7.8 (52 reviews) | 7.6 (142 reviews) | 
| **Calendaring** | 8.2 (51 reviews) | 7.5 (62 reviews) ✓ Verified | 
| **Budgeting** | 7.8 (49 reviews) | 7.1 (51 reviews) | 

#### Social

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Social Listening** | 7.4 (50 reviews) | 6.6 (115 reviews) | 
| **Social Sharing** | 7.5 (49 reviews) | 7.3 (96 reviews) ✓ Verified | 
| **Social Campaigns** | 7.7 (51 reviews) | 7.7 (62 reviews) | 
| **Social Media Engagement** | 7.5 (51 reviews) | 7.5 (55 reviews) | 
| **Social Media Advertising** | 7.5 (50 reviews) | 7.8 (102 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Basic Reporting** | 8.3 (53 reviews) | 8.2 (346 reviews) ✓ Verified | 
| **Web Analytics** | 7.7 (49 reviews) | 7.5 (246 reviews) ✓ Verified | 
| **ROI Analytics** | 7.8 (51 reviews) | 7.1 (188 reviews) ✓ Verified | 
| **Revenue Analytics** | 7.6 (51 reviews) | 6.8 (159 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 7.1 (48 reviews) | 6.1 (122 reviews) | 

#### Platform

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Customization ** | 7.9 (37 reviews) | 8.1 (199 reviews) ✓ Verified | 
| **Workflow Capability** | 8.1 (35 reviews) | 8.6 (151 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.1 (36 reviews) | 8.3 (209 reviews) ✓ Verified | 
| **Internationalization** | 8.2 (35 reviews) | 7.6 (42 reviews) | 
| **Sandbox / Test Environments** | 8.1 (36 reviews) | 6.8 (112 reviews) ✓ Verified | 
| **Performance and Reliability** | 7.9 (39 reviews) | 8.6 (219 reviews) ✓ Verified | 
| **Output Document Generation** | 7.6 (36 reviews) | 7.4 (93 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (14 reviews) | 
| **Multi-step Planning** | 8.7 (5 reviews) | 8.0 (14 reviews) | 
| **Cross-system Integration** | 8.3 (5 reviews) | 7.9 (14 reviews) | 
| **Adaptive Learning** | Not enough data | 7.7 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (14 reviews) | 
| **Decision Making** | Not enough data | 8.2 (14 reviews) | 

#### Integration

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Data Import & Export Tools** | 7.8 (39 reviews) | 8.5 (214 reviews) ✓ Verified | 
| **Integration APIs** | 7.5 (38 reviews) | 8.4 (210 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.5 (39 reviews) | 7.9 (170 reviews) ✓ Verified | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Ortto** | N/A | N/A |

#### Lead Generation

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Ortto** | 7.8/10 | 117 |

#### Templates

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Text and Themes** | Not enough data | 8.0 (81 reviews) ✓ Verified | 
| **Stock Images** | Not enough data | 6.9 (52 reviews) ✓ Verified | 
| **Proofing** | Not enough data | 7.7 (57 reviews) ✓ Verified | 
| **Mobile Responsive** | Not enough data | 8.6 (59 reviews) | 

#### Edit

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Pre-Made** | Not enough data | 8.4 (63 reviews) ✓ Verified | 
| **Build** | Not enough data | 8.5 (82 reviews) ✓ Verified | 
| **HTML** | Not enough data | Feature Not Available | 

#### Logistics

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Analytics** | Not enough data | 8.1 (82 reviews) ✓ Verified | 
| **Issues** | Not enough data | 7.2 (66 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 7.8 (80 reviews) ✓ Verified | 
| **Shareable Link** | Not enough data | 7.7 (45 reviews) | 

#### Generative AI

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.7 (6 reviews) | 
| **AI Text Summarization** | Not enough data | 8.1 (6 reviews) | 

#### Agentic AI - Email Template Builder

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Ortto** | 7.7/10 | 45 |

#### Data Sourcing

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Data Enrichment** | Not enough data | 7.7 (27 reviews) | 
| **Expandability** | Not enough data | 8.1 (31 reviews) | 
| **Content Marketing** | Not enough data | 8.6 (36 reviews) | 
| **Multiple Devices** | Not enough data | 8.3 (28 reviews) | 

#### Intelligence

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Marketing Metrics** | Not enough data | 8.2 (36 reviews) | 
| **Predictive Modeling** | Not enough data | 6.6 (20 reviews) | 
| **Recommendation Engine** | Not enough data | 6.7 (22 reviews) | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Ortto** | 8.0/10 | 90 |

#### Platform Basics

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Templates** | Not enough data | 7.8 (72 reviews) | 
| **Exporting** | Not enough data | 7.9 (61 reviews) | 
| **Multi-user Access and Collaboration** | Not enough data | 8.4 (63 reviews) | 
| **Multiple Personas** | Not enough data | 7.9 (47 reviews) | 
| **Data Analytics ** | Not enough data | 7.8 (51 reviews) | 

#### Agentic AI - Customer Journey Mapping

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Ortto** | 8.1/10 | 18 |

#### Design and Customization

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Pre-Designed Templates** | Not enough data | 6.9 (14 reviews) | 
| **Pop-Up Types** | Not enough data | 8.3 (14 reviews) | 
| **No-Code Customization** | Not enough data | 7.7 (13 reviews) | 
| **Mobile Optimized** | Not enough data | 8.7 (10 reviews) | 

#### Campaigns

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Targeting** | Not enough data | 9.1 (9 reviews) | 
| **Triggered Campaigns** | Not enough data | 9.1 (13 reviews) | 
| **A/B Testing** | Not enough data | 8.5 (10 reviews) | 
| **Analytics** | Not enough data | 8.1 (13 reviews) | 

#### Integrations

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **CRM/Email Integrations** | Not enough data | 7.3 (13 reviews) | 
| **WCM Integrations** | Not enough data | Not enough data | 
| **E-Commerce Integrations** | Not enough data | 7.5 (6 reviews) | 
| **Social Media Integrations** | Not enough data | 7.8 (6 reviews) | 

#### Generative AI

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Ortto** | 8.2/10 | 40 |

#### Lead Monitoring

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Features** | Not enough data | 8.5 (31 reviews) | 
| **Performance** | Not enough data | 8.1 (32 reviews) | 
| **Identification** | Not enough data | 7.5 (21 reviews) | 

#### Agentic AI - Lead Capture

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Mobile** | Not enough data | 8.6 (23 reviews) | 
| **Websites** | Not enough data | 8.9 (21 reviews) | 
| **Social Media** | Not enough data | 8.2 (17 reviews) | 
| **Data** | Not enough data | 8.4 (24 reviews) | 

#### Analytics

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Export/Import** | Not enough data | 8.1 (27 reviews) | 
| **Reporting** | Not enough data | 7.9 (32 reviews) | 

#### Customization

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Forms** | Not enough data | 8.4 (27 reviews) | 
| **Personalization** | Not enough data | 8.3 (28 reviews) | 
| **Templates** | Not enough data | 7.9 (29 reviews) | 
| **Integration** | Not enough data | 7.8 (27 reviews) | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Ortto** | 7.8/10 | 24 |

#### Development 

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Pre-built Connectors** | Not enough data | 6.7 (21 reviews) | 
| **Custom Connectors** | Not enough data | 7.1 (17 reviews) | 

#### Management 

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Reporting and Analytics** | Not enough data | 8.6 (21 reviews) | 
| **Data Mapping** | Not enough data | 7.9 (19 reviews) | 

#### Integration Options

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **ERP Systems** | Not enough data | 8.0 (11 reviews) | 
| **Accounting Systems** | Not enough data | 8.1 (9 reviews) | 
| **CRM and Marketing Automation Systems** | Not enough data | 7.8 (20 reviews) | 
| **EDI** | Not enough data | 8.0 (9 reviews) | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Ortto** | 8.8/10 | 11 |

#### Customization

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Custom Fields** | Not enough data | 8.7 (9 reviews) | 
| **Conditional Logic** | Not enough data | 8.9 (9 reviews) | 
| **Multi-page Forms** | Not enough data | 8.3 (6 reviews) | 
| **Design** | Not enough data | 8.8 (8 reviews) | 

#### Additional Functionality

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Embedded Forms** | Not enough data | 9.3 (9 reviews) | 
| **Offline Capability** | Not enough data | Feature Not Available | 
| **Notifications** | Not enough data | 8.6 (7 reviews) | 
| **Payments** | Not enough data | Not enough data | 
| **Mobile Forms** | Not enough data | Feature Not Available | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Ortto** | 8.2/10 | 17 |

#### Agentic AI - Lead Scoring

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Lead Opportunity** | Not enough data | 8.6 (13 reviews) | 
| **Lead Assignment** | Not enough data | 7.4 (12 reviews) | 
| **Pipeline Acceleration** | Not enough data | 7.4 (11 reviews) | 

#### Discovery

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Lead Management** | Not enough data | 7.7 (13 reviews) | 
| **Scoring/Ranking** | Not enough data | 8.6 (15 reviews) | 
| **Lead Context** | Not enough data | 8.6 (12 reviews) | 

#### Management

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Conversion Viability** | Not enough data | 7.9 (11 reviews) | 
| **Workflow** | Not enough data | 8.6 (14 reviews) | 

#### Platform

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Data Synchronization** | Not enough data | 8.6 (16 reviews) | 
| **Analysis** | Not enough data | 8.3 (15 reviews) | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Ortto** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Ortto** | 8.5/10 | 31 |

#### Analysis

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Application Attribution** | Not enough data | 8.4 (18 reviews) ✓ Verified | 
| **Campaign Analysis** | Not enough data | 9.3 (22 reviews) ✓ Verified | 
| **Uninstall Tracking** | Not enough data | 8.3 (17 reviews) ✓ Verified | 
| **Custom Dashboards** | Not enough data | 7.9 (21 reviews) ✓ Verified | 

#### Campaigns

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 7.5 (21 reviews) | 
| **Push Notifications** | Not enough data | 8.9 (17 reviews) | 
| **Bulk SMS** | Not enough data | 8.2 (19 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 8.8 (16 reviews) ✓ Verified | 
| **Email Campaigns** | Not enough data | 9.3 (25 reviews) ✓ Verified | 
| **Audience Segmentation** | Not enough data | 8.9 (23 reviews) ✓ Verified | 

#### Engagement

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 8.4 (18 reviews) ✓ Verified | 

#### Platform

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Optimization** | Not enough data | 8.7 (23 reviews) ✓ Verified | 
| **Integrations - Mobile Marketing** | Not enough data | 8.3 (22 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.1 (20 reviews) ✓ Verified | 

#### Agentic AI - Mobile Marketing

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | 8.1/10 | 72 |
| **Ortto** | 8.4/10 | 61 |

#### Marketing Operations

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **ROI Tracking** | 8.0 (59 reviews) | 7.9 (32 reviews) ✓ Verified | 
| **Data Collection** | 8.4 (61 reviews) | 8.6 (43 reviews) ✓ Verified | 
| **Customer Insights** | 8.1 (61 reviews) | 8.4 (41 reviews) ✓ Verified | 
| **Multi-User Access** | 8.3 (62 reviews) | 8.8 (38 reviews) ✓ Verified | 
| **Spend Management** | 7.9 (60 reviews) | Feature Not Available | 
| **White Label** | 7.8 (57 reviews) | Feature Not Available | 

#### Campaign Activity

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Campaign Insights** | 8.3 (62 reviews) | 8.5 (52 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.3 (62 reviews) | 8.5 (52 reviews) ✓ Verified | 
| **Campaign Stickiness** | 8.0 (61 reviews) | 8.1 (41 reviews) ✓ Verified | 
| **Multichannel Tracking** | 7.9 (61 reviews) | 8.3 (41 reviews) ✓ Verified | 
| **Brand Optimization** | 7.9 (61 reviews) | 8.1 (43 reviews) ✓ Verified | 
| **Predictive Analytics** | 8.1 (59 reviews) | 8.5 (18 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)


**Unique to Ortto (10):** [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Dynamics 365 Marketing | Ortto | 
|---|---|---|
| **Small-Business** | 34.0% | 70.4% | 
| **Mid-Market** | 44.0% | 27.2% | 
| **Enterprise** | 22.0% | 2.5% | 

### By Industry

#### Dynamics 365 Marketing

- **Information Technology and Services:** 20.4%
- **Marketing and Advertising:** 11.6%
- **Computer Software:** 8.2%
- **Accounting:** 3.4%
- **Higher Education:** 3.4%
- **Electrical/Electronic Manufacturing:** 3.4%
- **Education Management:** 2.7%
- **Real Estate:** 2.7%
- **Telecommunications:** 2.7%
- **Apparel & Fashion:** 2.7%
- **Other:** 38.8%

#### Ortto

- **Marketing and Advertising:** 13.5%
- **Computer Software:** 11.9%
- **Information Technology and Services:** 8.4%
- **Financial Services:** 4.5%
- **Internet:** 3.8%
- **Health, Wellness and Fitness:** 3.5%
- **Non-Profit Organization Management:** 2.6%
- **Insurance:** 2.6%
- **Real Estate:** 2.5%
- **E-Learning:** 2.1%
- **Other:** 44.6%

---
## Alternatives

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- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)

### Alternatives to Ortto

- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14693 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1069 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1068 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14764 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1185 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)

---
## Top Discussions

### Dynamics 365 Marketing

- Title: [Does Microsoft Dynamics have marketing automation?](https://www.g2.com/discussions/does-microsoft-dynamics-have-marketing-automation) — 3 comments
  > **Top comment:** "Microsoft's Dynamics 365 Marketing was launched in spring 2018, a full marketing automation platform with features such as multi-channel campaigns, webinar..."
- Title: [Which three capabilities are included in Dynamics 365 marketing?](https://www.g2.com/discussions/which-three-capabilities-are-included-in-dynamics-365-marketing) — 2 comments, 1 upvote
  > **Top comment:** "Multi-channel campaigns; 
Lead Nurturing and event management
Insights and reporting "
- Title: [What is d365 marketing?](https://www.g2.com/discussions/what-is-d365-marketing) — 1 comment, 1 upvote
  > **Top comment:** "Marketing automation features, customer information unification and marketing analytics are all part of Microsoft Dynamics 365 Marketing."
- Title: [What are the features of Microsoft Dynamics 365?](https://www.g2.com/discussions/what-are-the-features-of-microsoft-dynamics-365) — 1 comment
  > **Top comment:** "Simple layout, seamless, flexibility and deep customer insight"

### Ortto

- Title: [What Integrations does Ortto have?](https://www.g2.com/discussions/what-integrations-does-ortto-have) — 1 comment, 1 upvote
  > **Top comment:** "Hi Mark, Thanks for the question! 

Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google..."
- Title: [What is Ortto used for?](https://www.g2.com/discussions/ortto-what-is-ortto-used-for) — 1 comment
  > **Top comment:** "Comment deleted by user."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dynamics-365-marketing-vs-ortto)