# Dynamics 365 Marketing vs Oracle Eloqua Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Oracle Eloqua excels in **audience segmentation** and complex nurturing flows, making it a strong choice for large-scale B2B operations. Users appreciate the platform's ability to respect regional data preferences, which is crucial for their marketing strategies.
- **Users say** that Dynamics 365 Marketing stands out for its **ease of use** and integration capabilities. Many find it convenient for creating reports and managing tasks, highlighting how simple it is to navigate the platform and utilize its features effectively.
- **According to verified reviews** , Oracle Eloqua's **support and onboarding process** is praised for being easy to navigate, which helps new users get up to speed quickly. This aspect is particularly beneficial for teams looking to implement a robust marketing automation solution without extensive downtime.
- **Reviewers mention** that Dynamics 365 Marketing serves as a powerful **customer journey orchestration engine** , allowing users to unify sales and marketing data seamlessly. This capability is a significant advantage for organizations aiming for an integrated approach to their marketing efforts.
- **G2 reviewers highlight** that while Oracle Eloqua has a solid feature set, some users find it challenging in terms of **setup and administration**. This can lead to a steeper learning curve compared to Dynamics 365 Marketing, which is noted for its more user-friendly setup process.
- **Users report** that both platforms offer strong **email marketing capabilities** , but Oracle Eloqua is particularly noted for its advanced features in managing email deliverability and automated responses, which are essential for effective email campaigns in a competitive landscape.



| | Dynamics 365 Marketing | Oracle Eloqua | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 3.9 out of 5 | 
| **Total Reviews** | 167 | 626 | 
| **Largest Market Segment** | Mid-Market (44.0% of reviews) | Enterprise (54.1% of reviews) | 
| **Entry Level Price** | No pricing available | $2,000/month  | 

---
## Top Pros & Cons

### Dynamics 365 Marketing

Pros:
- Ease of Use (11 reviews)
- Automation (9 reviews)

Cons:
- Learning Curve (8 reviews)
- Slow Performance (8 reviews)

### Oracle Eloqua

Pros:
- Marketing Automation (3 reviews)
- Automation Efficiency (2 reviews)

Cons:
- Learning Curve (3 reviews)
- Expensive (2 reviews)

---
## Ratings Comparison
| Rating | Dynamics 365 Marketing | Oracle Eloqua | 
|---|---|---|
  | **Meets Requirements** | 8.2 (118 reviews) | 8.1 (508 reviews) | 
  | **Ease of Use** | 8.0 (118 reviews) | 7.2 (510 reviews) | 
  | **Ease of Setup** | 7.9 (57 reviews) | 6.6 (229 reviews) | 
  | **Ease of Admin** | 8.5 (40 reviews) | 7.3 (231 reviews) | 
  | **Quality of Support** | 8.1 (114 reviews) | 7.0 (469 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (36 reviews) | 7.5 (226 reviews) | 
  | **Product Direction (% positive)** | 8.5 (104 reviews) | 6.7 (492 reviews) | 

---
## Pricing

### Dynamics 365 Marketing

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Oracle Eloqua

#### Entry-Level Pricing

Plan: Basic

Price: $2,000 /month 


[Browse all 3 editions](https://www.g2.com/products/oracle-eloqua/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | 7.8/10 | 72 |
| **Oracle Eloqua** | 7.7/10 | 438 |

#### Email Marketing

| Feature | Dynamics 365 Marketing | Oracle Eloqua | 
|---|---|---|
| **Building and Personalizing Emails** | 8.4 (60 reviews) | 8.3 (387 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.1 (57 reviews) | 8.7 (387 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.2 (56 reviews) | 8.2 (375 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.1 (53 reviews) | 8.5 (354 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Dynamics 365 Marketing | Oracle Eloqua | 
|---|---|---|
| **Landing Pages and Forms** | 8.3 (56 reviews) | 8.1 (225 reviews) ✓ Verified | 
| **Dynamic Content** | 8.4 (51 reviews) | 7.8 (334 reviews) ✓ Verified | 
| **A/B Testing** | 7.8 (52 reviews) | 7.4 (320 reviews) ✓ Verified | 
| **Mobile Optimized** | 7.6 (50 reviews) | 7.3 (332 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 8.0 (51 reviews) | 7.3 (289 reviews) ✓ Verified | 

#### Lead Management

| Feature | Dynamics 365 Marketing | Oracle Eloqua | 
|---|---|---|
| **Marketing Lead Database** | 8.0 (54 reviews) | 8.2 (211 reviews) ✓ Verified | 
| **Data Quality Management** | 8.1 (53 reviews) | 7.7 (329 reviews) ✓ Verified | 
| **Segmentation** | 8.1 (57 reviews) | 8.2 (350 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 7.7 (53 reviews) | 8.0 (306 reviews) ✓ Verified | 
| **Lead Nurturing** | 7.4 (51 reviews) | 8.2 (328 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 7.5 (50 reviews) | 7.9 (308 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 7.6 (52 reviews) | 7.9 (298 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.2 (56 reviews) | 7.9 (313 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Dynamics 365 Marketing | Oracle Eloqua | 
|---|---|---|
| **Program Management** | 7.8 (53 reviews) | 8.1 (322 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 7.8 (52 reviews) | 8.0 (279 reviews) | 
| **Calendaring** | 8.2 (51 reviews) | 7.1 (229 reviews) ✓ Verified | 
| **Budgeting** | 7.8 (49 reviews) | 6.8 (195 reviews) | 

#### Social

| Feature | Dynamics 365 Marketing | Oracle Eloqua | 
|---|---|---|
| **Social Listening** | 7.4 (50 reviews) | 6.9 (160 reviews) | 
| **Social Sharing** | 7.5 (49 reviews) | 7.1 (167 reviews) ✓ Verified | 
| **Social Campaigns** | 7.7 (51 reviews) | 7.2 (179 reviews) ✓ Verified | 
| **Social Media Engagement** | 7.5 (51 reviews) | 7.1 (170 reviews) | 
| **Social Media Advertising** | 7.5 (50 reviews) | 7.1 (151 reviews) | 

#### Reporting & Analytics

| Feature | Dynamics 365 Marketing | Oracle Eloqua | 
|---|---|---|
| **Basic Reporting** | 8.3 (53 reviews) | 7.7 (360 reviews) ✓ Verified | 
| **Web Analytics** | 7.7 (49 reviews) | 7.2 (298 reviews) ✓ Verified | 
| **ROI Analytics** | 7.8 (51 reviews) | 7.1 (249 reviews) ✓ Verified | 
| **Revenue Analytics** | 7.6 (51 reviews) | 7.2 (230 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 7.1 (48 reviews) | 6.9 (205 reviews) | 

#### Platform

| Feature | Dynamics 365 Marketing | Oracle Eloqua | 
|---|---|---|
| **Customization ** | 7.9 (37 reviews) | 7.7 (155 reviews) ✓ Verified | 
| **Workflow Capability** | 8.1 (35 reviews) | 8.1 (148 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.1 (36 reviews) | 8.0 (158 reviews) ✓ Verified | 
| **Internationalization** | 8.2 (35 reviews) | 7.6 (103 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 8.1 (36 reviews) | 7.2 (116 reviews) ✓ Verified | 
| **Performance and Reliability** | 7.9 (39 reviews) | 7.7 (154 reviews) ✓ Verified | 
| **Output Document Generation** | 7.6 (36 reviews) | 7.4 (105 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Dynamics 365 Marketing | Oracle Eloqua | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.7 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 8.3 (5 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Dynamics 365 Marketing | Oracle Eloqua | 
|---|---|---|
| **Data Import & Export Tools** | 7.8 (39 reviews) | 7.8 (161 reviews) ✓ Verified | 
| **Integration APIs** | 7.5 (38 reviews) | 7.5 (142 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.5 (39 reviews) | 7.7 (134 reviews) ✓ Verified | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | 8.1/10 | 72 |
| **Oracle Eloqua** | N/A | N/A |

#### Marketing Operations

| Feature | Dynamics 365 Marketing | Oracle Eloqua | 
|---|---|---|
| **ROI Tracking** | 8.0 (59 reviews) | Not enough data | 
| **Data Collection** | 8.4 (61 reviews) | Not enough data | 
| **Customer Insights** | 8.1 (61 reviews) | Not enough data | 
| **Multi-User Access** | 8.3 (62 reviews) | Not enough data | 
| **Spend Management** | 7.9 (60 reviews) | Not enough data | 
| **White Label** | 7.8 (57 reviews) | Not enough data | 

#### Campaign Activity

| Feature | Dynamics 365 Marketing | Oracle Eloqua | 
|---|---|---|
| **Campaign Insights** | 8.3 (62 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.3 (62 reviews) | Not enough data | 
| **Campaign Stickiness** | 8.0 (61 reviews) | Not enough data | 
| **Multichannel Tracking** | 7.9 (61 reviews) | Not enough data | 
| **Brand Optimization** | 7.9 (61 reviews) | Not enough data | 
| **Predictive Analytics** | 8.1 (59 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Dynamics 365 Marketing | Oracle Eloqua | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Dynamics 365 Marketing (1):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)



---
## Reviewer Demographics

### By Company Size

| Segment | Dynamics 365 Marketing | Oracle Eloqua | 
|---|---|---|
| **Small-Business** | 34.0% | 13.7% | 
| **Mid-Market** | 44.0% | 32.1% | 
| **Enterprise** | 22.0% | 54.1% | 

### By Industry

#### Dynamics 365 Marketing

- **Information Technology and Services:** 20.4%
- **Marketing and Advertising:** 11.6%
- **Computer Software:** 8.2%
- **Accounting:** 3.4%
- **Higher Education:** 3.4%
- **Electrical/Electronic Manufacturing:** 3.4%
- **Education Management:** 2.7%
- **Real Estate:** 2.7%
- **Telecommunications:** 2.7%
- **Apparel & Fashion:** 2.7%
- **Other:** 38.8%

#### Oracle Eloqua

- **Computer Software:** 14.9%
- **Information Technology and Services:** 12.9%
- **Marketing and Advertising:** 12.4%
- **Financial Services:** 5.3%
- **Telecommunications:** 3.6%
- **Internet:** 3.1%
- **Hospital & Health Care:** 2.6%
- **Human Resources:** 2.1%
- **Higher Education:** 1.9%
- **Education Management:** 1.7%
- **Other:** 39.5%

---
## Alternatives

### Alternatives to Dynamics 365 Marketing

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14768 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3136 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5422 reviews)
- [Click](https://www.g2.com/products/clickdimensions-click/reviews) — 4.0/5 stars (309 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1205 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14695 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (625 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1069 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4547 reviews)

### Alternatives to Oracle Eloqua

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14768 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14695 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4547 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3136 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1069 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [Acoustic Campaign](https://www.g2.com/products/acoustic-campaign/reviews) — 3.8/5 stars (275 reviews)
- [Leadsquared Marketing Automation](https://www.g2.com/products/leadsquared-marketing-automation/reviews) — 4.4/5 stars (234 reviews)

---
## Top Discussions

### Dynamics 365 Marketing

- Title: [Does Microsoft Dynamics have marketing automation?](https://www.g2.com/discussions/does-microsoft-dynamics-have-marketing-automation) — 3 comments
  > **Top comment:** "Microsoft's Dynamics 365 Marketing was launched in spring 2018, a full marketing automation platform with features such as multi-channel campaigns, webinar..."
- Title: [Which three capabilities are included in Dynamics 365 marketing?](https://www.g2.com/discussions/which-three-capabilities-are-included-in-dynamics-365-marketing) — 2 comments, 1 upvote
  > **Top comment:** "Multi-channel campaigns; 
Lead Nurturing and event management
Insights and reporting "
- Title: [What is d365 marketing?](https://www.g2.com/discussions/what-is-d365-marketing) — 1 comment, 1 upvote
  > **Top comment:** "Marketing automation features, customer information unification and marketing analytics are all part of Microsoft Dynamics 365 Marketing."
- Title: [What are the features of Microsoft Dynamics 365?](https://www.g2.com/discussions/what-are-the-features-of-microsoft-dynamics-365) — 1 comment
  > **Top comment:** "Simple layout, seamless, flexibility and deep customer insight"

### Oracle Eloqua

- Title: [What is Oracle Eloqua used for?](https://www.g2.com/discussions/what-is-oracle-eloqua-used-for) — 1 comment
  > **Top comment:** "Email marketing"
- Title: [How do you use the Eloqua system if you are a non-profit?](https://www.g2.com/discussions/29687-how-do-you-use-the-eloqua-system-if-you-are-a-non-profit) — 1 comment
  > **Top comment:** "Hi Jacob. There are several Eloqua use cases for non-profit between precise segmentation and customer marketing/nurture campaigns. Here is one case study..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dynamics-365-marketing-vs-oracle-eloqua)