Compare Dynamics 365 Marketing and MoEngage 
Featured Products
At a Glance
Market Segments
Mid-Market (43.8% of reviews)
Mid-Market (55.6% of reviews)
Entry-Level Pricing
No pricing available
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Dynamics 365 Marketing
Star Rating
(161)4.3 out of 5
Market Segments
Mid-Market (43.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Dynamics 365 MarketingMoEngage
Star Rating
(525)4.5 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansDynamics 365 Marketing vs MoEngage
When assessing the two solutions, reviewers found MoEngage easier to use, set up, and administer. Reviewers also preferred doing business with MoEngage overall.
- Reviewers felt that MoEngage meets the needs of their business better than Dynamics 365 Marketing.
- When comparing quality of ongoing product support, reviewers felt that MoEngage is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of MoEngage over Dynamics 365 Marketing.
Pricing
Entry-Level Pricing
Dynamics 365 Marketing
No pricing availableMoEngage
Growth
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Everything B2C marketing and product teams need to engage, analyze, and personalize customer journeys across channels.
- Cross‑channel messaging: Engage customers via Mobile Push, Web Push, Email, SMS, In‑app, On‑site messages, web personalization, webhooks, and ad audience sync (Facebook & Google).
- Behavioral segmentation: Build precise audience segments using attributes, behaviors, RFM, affinity, and offline uploads.
- Campaign management: Send broadcast, event‑triggered, or location‑triggered campaigns with A/B testing and control groups.
Free Trial
Dynamics 365 Marketing
No trial information availableMoEngage
Free Trial is available
Ratings
Meets Requirements
8.2
115
8.8
412
Ease of Use
8.1
115
9.0
443
Ease of Setup
8.1
54
8.8
238
Ease of Admin
8.5
40
8.8
151
Quality of Support
8.1
111
9.0
413
Has the product been a good partner in doing business?
8.7
36
9.2
151
Product Direction (% positive)
8.5
102
9.6
410
Features by Category
Email Marketing
8.4
57
8.8
157
|
Verified
8.1
57
8.9
154
|
Verified
8.2
56
8.7
158
|
Verified
8.1
53
8.7
130
|
Verified
Online Marketing
8.3
53
8.4
97
8.4
50
8.5
136
|
Verified
7.7
51
8.8
157
|
Verified
7.6
49
8.7
139
|
Verified
8.0
51
Feature Not Available
Lead Management
8.0
54
8.6
106
8.1
53
8.6
123
8.1
55
9.1
162
7.7
53
Feature Not Available
7.4
51
8.3
102
7.5
50
8.6
129
7.6
52
8.6
116
8.2
55
8.4
103
Campaign Management
7.8
52
8.5
129
7.8
52
Feature Not Available
8.2
51
8.4
115
7.8
49
Feature Not Available
Social
7.4
50
Feature Not Available
7.5
49
Feature Not Available
7.7
51
8.2
106
7.5
51
7.9
99
|
Verified
7.5
50
8.2
97
|
Verified
Reporting & Analytics
8.2
52
8.7
178
|
Verified
7.7
49
8.5
152
|
Verified
7.8
50
8.4
138
|
Verified
7.5
50
8.4
137
|
Verified
7.1
48
Feature Not Available
Platform
7.9
37
8.6
129
|
Verified
8.1
35
8.5
116
|
Verified
8.1
36
8.9
131
|
Verified
8.2
35
8.3
87
|
Verified
8.1
36
8.5
106
8.0
36
8.9
123
|
Verified
7.6
36
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.8
39
8.7
142
|
Verified
7.5
38
8.6
129
|
Verified
7.5
38
8.0
98
|
Verified
Administration
Not enough data
9.0
39
Not enough data
9.0
38
Not enough data
8.4
40
Not enough data
9.4
38
Not enough data
8.2
38
Not enough data
9.1
39
Integrations
Not enough data
8.9
35
Not enough data
8.8
37
Not enough data
9.0
36
Not enough data
8.5
35
Platform
Not enough data
8.8
36
Not enough data
8.4
37
Not enough data
8.4
37
Not enough data
8.7
36
Not enough data
8.9
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
9.1
37
User Identification
Not enough data
8.9
86
Not enough data
9.2
100
Not enough data
8.9
75
Tracking & Reporting
Not enough data
9.0
95
Not enough data
8.9
98
Not enough data
8.8
98
Not enough data
9.0
99
Not enough data
8.6
95
Not enough data
8.9
96
Metrics
Not enough data
9.2
87
Not enough data
8.9
71
Not enough data
9.1
85
Not enough data
8.8
77
Not enough data
9.0
85
Visitor Behavior
Not enough data
9.2
52
Not enough data
9.1
57
|
Verified
Not enough data
8.8
42
Templates
Not enough data
9.1
41
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
9.1
53
|
Verified
Personalization
Not enough data
8.9
51
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
8.9
50
|
Verified
Not enough data
9.0
43
Not enough data
8.9
46
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
8.9
55
|
Verified
Multichannel
Not enough data
8.9
50
|
Verified
Not enough data
9.2
56
|
Verified
Not enough data
9.4
52
|
Verified
Administration
Not enough data
9.2
58
|
Verified
Not enough data
9.1
58
|
Verified
Not enough data
9.0
56
|
Verified
Not enough data
8.8
53
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
8.9
213
Not enough data
9.2
225
Not enough data
8.9
211
Not enough data
9.1
231
Not enough data
9.1
223
Analytics
Not enough data
8.7
222
Not enough data
8.7
220
Optimization
Not enough data
8.8
211
Not enough data
8.8
219
Not enough data
8.6
207
Not enough data
8.6
189
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
9.1
27
Not enough data
9.2
31
Targeting
Not enough data
9.1
29
Not enough data
8.8
28
Triggered Content
Not enough data
8.5
24
Not enough data
9.0
30
Not enough data
9.2
28
Personalized Content
Not enough data
8.6
26
Not enough data
8.7
21
Not enough data
8.7
21
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.9
29
Not enough data
Feature Not Available
Not enough data
8.9
30
Not enough data
Feature Not Available
Not enough data
8.2
28
Not enough data
6.9
26
Not enough data
9.0
27
Not enough data
8.9
27
SMS Platform
Not enough data
8.7
28
Not enough data
8.9
29
Not enough data
8.5
27
Not enough data
8.0
25
Not enough data
8.3
24
Not enough data
8.8
24
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.9
115
Not enough data
8.8
119
Not enough data
8.8
107
Not enough data
Feature Not Available
Not enough data
8.9
47
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
Not enough data
9.1
172
|
Verified
Not enough data
8.9
173
|
Verified
Platform Data
Not enough data
8.8
171
|
Verified
Not enough data
8.7
165
|
Verified
Not enough data
8.9
183
|
Verified
Not enough data
8.8
168
|
Verified
Platform Additional Functionality
Not enough data
8.9
175
|
Verified
Not enough data
8.7
168
|
Verified
Not enough data
8.7
163
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging Channels
Not enough data
9.3
10
Not enough data
9.4
11
Not enough data
7.3
10
Not enough data
9.1
11
Administration
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.2
11
Computing
Not enough data
8.5
86
Not enough data
8.4
101
Not enough data
8.7
102
Experimental Design
Not enough data
8.5
83
Not enough data
8.5
81
Not enough data
8.5
97
Analytics
Not enough data
8.9
113
Not enough data
8.3
77
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
Not enough data
9.4
16
Not enough data
9.0
16
Not enough data
9.3
16
Customization - Notification Infrastructure
Not enough data
9.0
17
Not enough data
9.3
18
Not enough data
9.1
17
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
11
Not enough data
9.2
11
Not enough data
8.9
11
Not enough data
8.9
11
Not enough data
9.2
11
Not enough data
9.4
11
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.5
11
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.7
114
Not enough data
8.9
137
|
Verified
Not enough data
8.2
121
Not enough data
8.7
125
Campaigns
Not enough data
8.3
93
|
Verified
Not enough data
9.3
141
|
Verified
Not enough data
8.6
83
|
Verified
Not enough data
7.7
65
Not enough data
8.9
122
Not enough data
9.2
144
Engagement
Not enough data
8.3
94
Platform
Not enough data
8.8
121
Not enough data
8.7
113
|
Verified
Not enough data
8.4
80
Agentic AI - Mobile Marketing
Not enough data
6.0
5
Not enough data
7.3
5
Not enough data
Not enough data
Not enough data
7.0
5
Not enough data
7.3
5
Not enough data
8.0
5
Marketing Operations
8.0
59
8.6
114
|
Verified
8.4
61
8.8
134
|
Verified
8.1
61
8.8
142
|
Verified
8.3
62
8.9
131
|
Verified
7.9
60
8.3
98
7.8
57
Feature Not Available
Campaign Activity
8.3
62
9.0
163
|
Verified
8.3
62
9.0
164
|
Verified
8.0
61
8.8
143
|
Verified
7.9
61
8.8
138
|
Verified
7.9
61
8.6
127
|
Verified
8.1
59
8.6
123
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
9.2
87
Not enough data
8.9
71
Not enough data
9.1
85
Not enough data
8.8
77
Not enough data
9.0
85
Categories
Categories
Shared Categories
Dynamics 365 Marketing and MoEngage are categorized as Marketing Automation and Marketing Analytics
Unique Categories
Dynamics 365 Marketing has no unique categories
MoEngage is categorized as Notification Infrastructure, Customer Journey Mapping, SMS Marketing, Personalization, Personalization Engines, Push Notification, E-Commerce Personalization, Customer Journey Analytics, A/B Testing, Mobile App Analytics, Transactional Email, Mobile Marketing, Proactive Notification, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Dynamics 365 Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
20.8%
Marketing and Advertising
11.1%
Computer Software
8.3%
Higher Education
3.5%
Electrical/Electronic Manufacturing
3.5%
Other
52.8%
Financial Services
13.1%
Education Management
7.3%
Online Media
7.3%
Retail
5.7%
Information Technology and Services
5.3%
Other
61.2%
Alternatives
Discussions
Does Microsoft Dynamics have marketing automation?
3 Comments
MP
Microsoft's Dynamics 365 Marketing was launched in spring 2018, a full marketing automation platform with features such as multi-channel campaigns, webinar...Read more
Which three capabilities are included in Dynamics 365 marketing?
2 Comments
MS
Multi-channel campaigns;
Lead Nurturing and event management
Insights and reporting Read more
What is d365 marketing?
1 Comment
MP
Marketing automation features, customer information unification and marketing analytics are all part of Microsoft Dynamics 365 Marketing.Read more
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 Comments
TM
Hi Faquih, Thanks for brining up this question. The best way to do this is by using the MoEngage Analytics tool. You can customize the reports and charts to...Read more
What is MoEngage used for?
1 Comment
SS
Moengage is automated centralised campaign management tool that give all opportunity to connect your customer by every way of communication weather WhatsApp,...Read more
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