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Compare Dynamics 365 Marketing and MoEngage 
At a Glance
Market Segments
Mid-Market (43.1% of reviews)
Mid-Market (55.5% of reviews)
Entry-Level Pricing
No pricing available
Free Upto 10,000 Monthly Tracked Users (MTUs)
Dynamics 365 Marketing
Star Rating
(149)4.3 out of 5
Market Segments
Mid-Market (43.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Dynamics 365 MarketingMoEngage
Star Rating
(522)4.5 out of 5
Market Segments
Mid-Market (55.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansDynamics 365 Marketing vs MoEngage
When assessing the two solutions, reviewers found MoEngage easier to use, set up, and administer. Reviewers also preferred doing business with MoEngage overall.
- Reviewers felt that MoEngage meets the needs of their business better than Dynamics 365 Marketing.
- When comparing quality of ongoing product support, reviewers felt that MoEngage is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of MoEngage over Dynamics 365 Marketing.
Pricing
Entry-Level Pricing
Dynamics 365 Marketing
No pricing availableMoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
Free Trial
Dynamics 365 Marketing
No trial information availableMoEngage
Free Trial is available
Ratings
Meets Requirements
8.2
109
8.8
410
Ease of Use
8.0
109
9.0
441
Ease of Setup
8.1
48
8.8
237
Ease of Admin
8.5
39
8.8
151
Quality of Support
8.1
105
9.0
411
Has the product been a good partner in doing business?
8.8
35
9.2
151
Product Direction (% positive)
8.4
97
9.6
408
Features by Category
Email Marketing
8.3
54
8.8
157
|
Verified
8.1
54
8.9
154
|
Verified
8.1
53
8.7
158
|
Verified
8.1
52
8.7
130
|
Verified
Online Marketing
8.2
52
8.4
98
8.4
50
8.5
137
|
Verified
7.7
51
8.8
158
|
Verified
7.6
49
8.7
140
|
Verified
8.0
51
Feature Not Available
Lead Management
7.9
52
8.6
106
8.0
52
8.6
124
8.1
54
9.1
162
7.7
53
Feature Not Available
7.4
51
8.3
103
7.5
50
8.6
130
7.6
52
8.6
117
8.1
52
8.4
104
Campaign Management
7.7
51
8.5
130
7.7
51
Feature Not Available
8.2
51
8.4
116
7.8
49
Feature Not Available
Social
7.4
50
Feature Not Available
7.5
49
Feature Not Available
7.7
51
8.2
107
7.5
51
7.9
100
|
Verified
7.5
50
8.1
98
|
Verified
Reporting & Analytics
8.2
50
8.7
179
|
Verified
7.7
49
8.5
153
|
Verified
7.8
50
8.4
139
|
Verified
7.5
50
8.4
138
|
Verified
7.1
48
Feature Not Available
Platform
7.9
37
8.6
130
|
Verified
8.1
35
8.5
117
|
Verified
8.1
36
8.9
132
|
Verified
8.2
35
8.3
87
|
Verified
8.1
36
8.5
106
8.0
36
8.9
124
|
Verified
7.6
36
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.8
39
8.7
143
|
Verified
7.5
38
8.6
130
|
Verified
7.5
38
8.0
98
|
Verified
Administration
Not enough data
9.0
39
Not enough data
9.0
38
Not enough data
8.4
40
Not enough data
9.4
38
Not enough data
8.2
38
Not enough data
9.1
39
Integrations
Not enough data
8.9
35
Not enough data
8.8
37
Not enough data
9.0
36
Not enough data
8.5
35
Platform
Not enough data
8.8
36
Not enough data
8.4
37
Not enough data
8.4
37
Not enough data
8.7
36
Not enough data
8.9
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
9.1
37
User Identification
Not enough data
8.9
87
Not enough data
9.2
101
Not enough data
8.9
75
Tracking & Reporting
Not enough data
9.0
96
Not enough data
8.9
99
Not enough data
8.8
99
Not enough data
9.0
100
Not enough data
8.6
96
Not enough data
8.9
97
Metrics
Not enough data
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Visitor Behavior
Not enough data
9.2
52
Not enough data
9.1
57
|
Verified
Not enough data
8.8
42
Templates
Not enough data
9.1
41
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
9.1
53
|
Verified
Personalization
Not enough data
8.9
51
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
8.9
50
|
Verified
Not enough data
9.0
43
Not enough data
8.9
46
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
8.9
55
|
Verified
Multichannel
Not enough data
8.9
50
|
Verified
Not enough data
9.2
56
|
Verified
Not enough data
9.4
52
|
Verified
Administration
Not enough data
9.2
58
|
Verified
Not enough data
9.1
58
|
Verified
Not enough data
9.0
56
|
Verified
Not enough data
8.8
53
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
8.9
214
Not enough data
9.2
226
Not enough data
8.9
212
Not enough data
9.1
232
Not enough data
9.2
224
Analytics
Not enough data
8.7
223
Not enough data
8.7
221
Optimization
Not enough data
8.8
212
Not enough data
8.8
220
Not enough data
8.6
208
Not enough data
8.6
190
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
9.1
27
Not enough data
9.2
31
Targeting
Not enough data
9.1
29
Not enough data
8.8
28
Triggered Content
Not enough data
8.5
24
Not enough data
9.0
30
Not enough data
9.2
28
Personalized Content
Not enough data
8.6
26
Not enough data
8.7
21
Not enough data
8.7
21
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.9
29
Not enough data
Feature Not Available
Not enough data
8.9
30
Not enough data
Feature Not Available
Not enough data
8.2
28
Not enough data
6.9
26
Not enough data
9.0
27
Not enough data
8.9
27
SMS Platform
Not enough data
8.7
28
Not enough data
8.9
29
Not enough data
8.5
27
Not enough data
8.0
25
Not enough data
8.3
24
Not enough data
8.8
24
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.9
116
Not enough data
8.8
120
Not enough data
8.8
108
Not enough data
Feature Not Available
Not enough data
8.9
48
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
Not enough data
9.1
172
|
Verified
Not enough data
8.9
174
|
Verified
Platform Data
Not enough data
8.8
172
|
Verified
Not enough data
8.7
166
|
Verified
Not enough data
8.9
184
|
Verified
Not enough data
8.7
169
|
Verified
Platform Additional Functionality
Not enough data
8.9
176
|
Verified
Not enough data
8.6
169
|
Verified
Not enough data
8.7
164
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging Channels
Not enough data
9.3
10
Not enough data
9.4
11
Not enough data
7.3
10
Not enough data
9.1
11
Administration
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.2
11
Computing
Not enough data
8.5
86
Not enough data
8.4
101
Not enough data
8.7
102
Experimental Design
Not enough data
8.5
84
Not enough data
8.5
82
Not enough data
8.5
98
Analytics
Not enough data
8.9
114
Not enough data
8.3
78
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
Not enough data
9.4
16
Not enough data
9.0
16
Not enough data
9.3
16
Customization - Notification Infrastructure
Not enough data
9.0
17
Not enough data
9.3
18
Not enough data
9.1
17
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
11
Not enough data
9.2
11
Not enough data
8.9
11
Not enough data
8.9
11
Not enough data
9.2
11
Not enough data
9.4
11
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.5
11
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.7
115
Not enough data
8.9
137
|
Verified
Not enough data
8.2
122
Not enough data
8.7
126
Campaigns
Not enough data
8.3
94
|
Verified
Not enough data
9.3
141
|
Verified
Not enough data
8.6
84
|
Verified
Not enough data
7.8
66
Not enough data
8.9
122
Not enough data
9.2
142
Engagement
Not enough data
8.3
95
Platform
Not enough data
8.8
122
Not enough data
8.7
114
|
Verified
Not enough data
8.5
81
Agentic AI - Mobile Marketing
Not enough data
6.7
6
Not enough data
7.8
6
Not enough data
7.3
5
Not enough data
7.5
6
Not enough data
7.8
6
Not enough data
8.3
6
Marketing Operations
8.0
59
8.6
115
|
Verified
8.4
60
8.8
135
|
Verified
8.1
61
8.8
142
|
Verified
8.3
62
8.9
132
|
Verified
7.9
60
8.2
99
7.8
57
Feature Not Available
Campaign Activity
8.3
62
9.0
164
|
Verified
8.3
61
9.0
165
|
Verified
8.0
61
8.8
144
|
Verified
7.9
61
8.8
139
|
Verified
7.9
61
8.6
128
|
Verified
8.1
59
8.6
124
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Categories
Categories
Shared Categories
Dynamics 365 Marketing and MoEngage are categorized as Marketing Automation and Marketing Analytics
Unique Categories
Dynamics 365 Marketing has no unique categories
MoEngage is categorized as Notification Infrastructure, Customer Journey Mapping, SMS Marketing, Personalization, Personalization Engines, Push Notification, E-Commerce Personalization, Customer Journey Analytics, A/B Testing, Mobile App Analytics, Transactional Email, Mobile Marketing, Proactive Notification, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Dynamics 365 Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
21.7%
Marketing and Advertising
10.9%
Computer Software
8.0%
Electrical/Electronic Manufacturing
3.6%
Telecommunications
2.9%
Other
52.9%
Financial Services
12.9%
Online Media
7.3%
Education Management
7.3%
Retail
5.8%
Marketing and Advertising
5.4%
Other
61.3%
Alternatives
Discussions
Does Microsoft Dynamics have marketing automation?
3 Comments
KK
YesRead more
Which three capabilities are included in Dynamics 365 marketing?
2 Comments
MS
Multi-channel campaigns;
Lead Nurturing and event management
Insights and reporting Read more
What are the features of Microsoft Dynamics 365?
1 Comment
MH
Simple layout, seamless, flexibility and deep customer insightRead more
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 Comments
TV
Hi Faqih,
If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query...Read more
What is the magic number of daily push notifications that is not annoying?
1 Comment
Official Response from MoEngage
Hey Arnold,
It depends on various factors including industry, geography and also demographics of your end users.
You can start by looking at your...Read more
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