# Dynamics 365 Marketing vs Klaviyo Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Klaviyo excels in user experience, with many praising its intuitive interface that allows for easy management of multiple brands. Users appreciate the ability to create custom segments and email templates, making it a powerful tool for personalized marketing campaigns.
- **Users say** that Dynamics 365 Marketing serves as a robust central hub for customer journey orchestration, effectively unifying sales and marketing data. This integration is particularly beneficial for businesses looking to streamline their omni-channel automation and lead scoring processes.
- **Reviewers mention** that Klaviyo's automation features are a standout, enabling highly personalized email and SMS campaigns based on real customer behavior. This capability is often highlighted as a key reason for its higher satisfaction ratings compared to Dynamics 365 Marketing.
- **According to verified reviews** , Dynamics 365 Marketing is noted for its ease of integration with various platforms, which users find enhances their overall marketing efforts. However, some users feel that it lacks the same level of intuitive design found in Klaviyo, which can impact day-to-day usability.
- **G2 reviewers highlight** that Klaviyo's reporting capabilities are robust, allowing users to easily track campaign performance. This feature is particularly appreciated by those who value data-driven decision-making, setting it apart from Dynamics 365 Marketing, which has received mixed feedback on its reporting tools.
- **Users report** that while both platforms offer solid support, Klaviyo's customer service is often described as more responsive and helpful. This is a significant factor for users who prioritize ongoing support and guidance as they navigate their marketing strategies.



| | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 167 | 1,356 | 
| **Largest Market Segment** | Mid-Market (44.0% of reviews) | Small-Business (82.2% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Dynamics 365 Marketing

Pros:
- Ease of Use (11 reviews)
- Automation (9 reviews)

Cons:
- Learning Curve (8 reviews)
- Slow Performance (8 reviews)

### Klaviyo

Pros:
- Ease of Use (167 reviews)
- Email Marketing (123 reviews)

Cons:
- Expensive (73 reviews)
- Learning Curve (63 reviews)

---
## Ratings Comparison
| Rating | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
  | **Meets Requirements** | 8.2 (118 reviews) | 9.0 (989 reviews) | 
  | **Ease of Use** | 8.0 (118 reviews) | 8.6 (998 reviews) | 
  | **Ease of Setup** | 7.9 (57 reviews) | 8.5 (646 reviews) | 
  | **Ease of Admin** | 8.5 (40 reviews) | 8.9 (522 reviews) | 
  | **Quality of Support** | 8.1 (114 reviews) | 8.4 (941 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (36 reviews) | 8.9 (526 reviews) | 
  | **Product Direction (% positive)** | 8.5 (104 reviews) | 8.9 (937 reviews) | 

---
## Pricing

### Dynamics 365 Marketing

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Klaviyo

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | 7.8/10 | 72 |
| **Klaviyo** | 8.2/10 | 680 |

#### Email Marketing

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Building and Personalizing Emails** | 8.4 (60 reviews) | 9.0 (571 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.1 (57 reviews) | 9.3 (560 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.2 (56 reviews) | 8.9 (505 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.1 (53 reviews) | 9.0 (498 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Landing Pages and Forms** | 8.3 (56 reviews) | 7.9 (382 reviews) ✓ Verified | 
| **Dynamic Content** | 8.4 (51 reviews) | 8.3 (406 reviews) ✓ Verified | 
| **A/B Testing** | 7.8 (52 reviews) | 8.7 (440 reviews) ✓ Verified | 
| **Mobile Optimized** | 7.6 (50 reviews) | 8.7 (455 reviews) | 
| **Search Tracking and Optimization** | 8.0 (51 reviews) | 8.2 (253 reviews) | 

#### Lead Management

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Marketing Lead Database** | 8.0 (54 reviews) | 8.5 (356 reviews) | 
| **Data Quality Management** | 8.1 (53 reviews) | 8.4 (273 reviews) | 
| **Segmentation** | 8.1 (57 reviews) | 9.0 (525 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 7.7 (53 reviews) | 7.8 (221 reviews) | 
| **Lead Nurturing** | 7.4 (51 reviews) | 8.5 (360 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 7.5 (50 reviews) | 8.5 (402 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 7.6 (52 reviews) | 8.4 (333 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.2 (56 reviews) | 8.3 (289 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Program Management** | 7.8 (53 reviews) | 8.7 (348 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 7.8 (52 reviews) | 8.0 (200 reviews) | 
| **Calendaring** | 8.2 (51 reviews) | 8.1 (288 reviews) ✓ Verified | 
| **Budgeting** | 7.8 (49 reviews) | 7.6 (198 reviews) | 

#### Social

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Social Listening** | 7.4 (50 reviews) | Feature Not Available | 
| **Social Sharing** | 7.5 (49 reviews) | 7.8 (196 reviews) | 
| **Social Campaigns** | 7.7 (51 reviews) | 7.8 (189 reviews) | 
| **Social Media Engagement** | 7.5 (51 reviews) | 7.5 (184 reviews) | 
| **Social Media Advertising** | 7.5 (50 reviews) | 7.8 (258 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Basic Reporting** | 8.3 (53 reviews) | 8.5 (497 reviews) ✓ Verified | 
| **Web Analytics** | 7.7 (49 reviews) | 8.3 (416 reviews) ✓ Verified | 
| **ROI Analytics** | 7.8 (51 reviews) | 8.4 (429 reviews) ✓ Verified | 
| **Revenue Analytics** | 7.6 (51 reviews) | 8.4 (443 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 7.1 (48 reviews) | 7.6 (200 reviews) | 

#### Platform

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Customization ** | 7.9 (37 reviews) | 8.5 (338 reviews) ✓ Verified | 
| **Workflow Capability** | 8.1 (35 reviews) | 8.7 (330 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.1 (36 reviews) | 8.9 (318 reviews) ✓ Verified | 
| **Internationalization** | 8.2 (35 reviews) | 8.3 (208 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 8.1 (36 reviews) | 7.8 (194 reviews) ✓ Verified | 
| **Performance and Reliability** | 7.9 (39 reviews) | 8.9 (326 reviews) ✓ Verified | 
| **Output Document Generation** | 7.6 (36 reviews) | 8.0 (161 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (27 reviews) | 
| **Multi-step Planning** | 8.7 (5 reviews) | 7.0 (25 reviews) | 
| **Cross-system Integration** | 8.3 (5 reviews) | 7.4 (26 reviews) | 
| **Adaptive Learning** | Not enough data | 7.0 (23 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (26 reviews) | 
| **Decision Making** | Not enough data | 7.3 (25 reviews) | 

#### Integration

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Data Import & Export Tools** | 7.8 (39 reviews) | 8.5 (324 reviews) ✓ Verified | 
| **Integration APIs** | 7.5 (38 reviews) | 8.6 (324 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.5 (39 reviews) | 8.5 (273 reviews) ✓ Verified | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Klaviyo** | 7.0/10 | 17 |

#### Messenger

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Sequencing** | Not enough data | 7.6 (14 reviews) | 
| **AI** | Not enough data | 6.4 (14 reviews) | 
| **Live Chat** | Not enough data | 6.5 (14 reviews) | 
| **Customization Interface** | Not enough data | 6.3 (13 reviews) | 

#### Channels

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Social Media** | Not enough data | 6.4 (13 reviews) | 
| **Website** | Not enough data | 7.4 (14 reviews) | 
| **Text Message (SMS)** | Not enough data | 6.5 (14 reviews) | 
| **Voice Assistants** | Not enough data | 6.3 (13 reviews) | 
| **Other** | Not enough data | 6.9 (13 reviews) | 

#### Customers

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Targeting** | Not enough data | 8.3 (14 reviews) | 
| **Profiles** | Not enough data | 7.7 (14 reviews) | 
| **Analytics** | Not enough data | 7.3 (13 reviews) | 
| **Lead Gathering** | Not enough data | 6.9 (13 reviews) | 
| **Sales Conversion** | Not enough data | 6.9 (14 reviews) | 

#### Agentic AI - Conversational Marketing

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Klaviyo** | 8.3/10 | 41 |

#### Diagnosis

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **IP Address ** | Not enough data | 8.2 (29 reviews) | 
| **Domains** | Not enough data | 8.6 (30 reviews) | 
| **Content ** | Not enough data | 8.4 (33 reviews) | 
| **Policy Compliance** | Not enough data | 8.5 (31 reviews) | 

#### Tracking

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Processing Time** | Not enough data | 8.3 (28 reviews) | 
| **Placement ** | Not enough data | 7.9 (28 reviews) | 
| **Open Rate** | Not enough data | 9.0 (36 reviews) | 
| **Time to Open** | Not enough data | 8.8 (32 reviews) | 
| **Alerts** | Not enough data | 8.6 (28 reviews) | 

#### Reporting

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Campaign Performance** | Not enough data | 9.1 (33 reviews) | 
| **Domain Reputation** | Not enough data | 8.7 (29 reviews) | 
| **Brand Reputation** | Not enough data | 8.7 (29 reviews) | 
| **Blacklist and Whitelist** | Not enough data | 8.4 (27 reviews) | 

#### Agentic AI - Email Deliverability

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (15 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (14 reviews) | 
| **Decision Making** | Not enough data | 8.0 (14 reviews) | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Klaviyo** | 8.1/10 | 502 |

#### Templates

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Text and Themes** | Not enough data | 8.6 (427 reviews) ✓ Verified | 
| **Stock Images** | Not enough data | Feature Not Available | 
| **Proofing** | Not enough data | 8.4 (348 reviews) ✓ Verified | 
| **Mobile Responsive** | Not enough data | 8.8 (259 reviews) | 

#### Edit

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Pre-Made** | Not enough data | 8.4 (359 reviews) ✓ Verified | 
| **Build** | Not enough data | 8.8 (422 reviews) ✓ Verified | 
| **HTML** | Not enough data | 8.3 (334 reviews) ✓ Verified | 

#### Logistics

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Analytics** | Not enough data | 8.7 (428 reviews) ✓ Verified | 
| **Issues** | Not enough data | 7.9 (340 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.8 (403 reviews) ✓ Verified | 
| **Shareable Link** | Not enough data | 8.4 (198 reviews) | 

#### Generative AI

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (66 reviews) | 
| **AI Text Summarization** | Not enough data | 7.4 (52 reviews) | 

#### Agentic AI - Email Template Builder

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.4 (19 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (19 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Klaviyo** | 8.0/10 | 172 |

#### Text Messaging

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Bulk SMS** | Not enough data | 8.6 (151 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 8.1 (101 reviews) | 
| **Text Scheduler** | Not enough data | 8.8 (133 reviews) ✓ Verified | 
| **Automatic Replies** | Not enough data | 8.3 (115 reviews) ✓ Verified | 
| **Automatic URL Shortening** | Not enough data | 8.7 (126 reviews) ✓ Verified | 
| **MMS Marketing** | Not enough data | 8.5 (107 reviews) | 
| **Personalization** | Not enough data | 8.9 (135 reviews) ✓ Verified | 
| **Transactional SMS** | Not enough data | 8.7 (55 reviews) | 

#### SMS Platform

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Reporting** | Not enough data | 8.6 (135 reviews) ✓ Verified | 
| **Automation** | Not enough data | 8.9 (135 reviews) ✓ Verified | 
| **White Label** | Not enough data | Feature Not Available | 
| **Text-to-Landline** | Not enough data | Feature Not Available | 
| **Short Codes** | Not enough data | 8.3 (63 reviews) | 
| **API Integration** | Not enough data | 8.8 (111 reviews) ✓ Verified | 

#### Agentic AI - SMS Marketing

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (11 reviews) | 
| **Multi-step Planning** | Not enough data | 6.7 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 6.8 (10 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.7 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (10 reviews) | 
| **Decision Making** | Not enough data | 7.0 (10 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Klaviyo** | 8.4/10 | 131 |

#### Data Sourcing

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Data Enrichment** | Not enough data | 8.4 (76 reviews) | 
| **Expandability** | Not enough data | 8.3 (68 reviews) | 
| **Content Marketing** | Not enough data | 8.5 (96 reviews) | 
| **Multiple Devices** | Not enough data | 8.5 (91 reviews) | 

#### Intelligence

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Marketing Metrics** | Not enough data | 8.6 (105 reviews) | 
| **Predictive Modeling** | Not enough data | 8.1 (73 reviews) | 
| **Recommendation Engine** | Not enough data | 8.0 (68 reviews) | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Klaviyo** | 8.5/10 | 31 |

#### Design and Customization

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Pre-Designed Templates** | Not enough data | 9.0 (24 reviews) | 
| **Pop-Up Types** | Not enough data | 8.9 (25 reviews) | 
| **No-Code Customization** | Not enough data | 9.1 (24 reviews) | 
| **Mobile Optimized** | Not enough data | 8.9 (22 reviews) | 

#### Campaigns

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Targeting** | Not enough data | 8.8 (24 reviews) | 
| **Triggered Campaigns** | Not enough data | 8.9 (22 reviews) | 
| **A/B Testing** | Not enough data | 8.8 (24 reviews) | 
| **Analytics** | Not enough data | 8.8 (25 reviews) | 

#### Integrations

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **CRM/Email Integrations** | Not enough data | 9.1 (23 reviews) | 
| **WCM Integrations** | Not enough data | 8.1 (19 reviews) | 
| **E-Commerce Integrations** | Not enough data | 9.1 (25 reviews) | 
| **Social Media Integrations** | Not enough data | 8.5 (20 reviews) | 

#### Generative AI

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (20 reviews) | 

#### Agentic AI - Vulnerability Scanner

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 7.5 (10 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Klaviyo** | 7.9/10 | 21 |

#### Platform Basics

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 9.0 (17 reviews) | 
| **Journey Optimization** | Not enough data | 9.0 (16 reviews) | 

#### Platform Data

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Journey Reporting** | Not enough data | 8.5 (16 reviews) | 
| **Trends Reporting** | Not enough data | 8.3 (15 reviews) | 
| **Dashboards** | Not enough data | 8.8 (15 reviews) | 
| **Advanced Data Filtering** | Not enough data | 8.2 (15 reviews) | 

#### Platform Additional Functionality

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Journey Mapping** | Not enough data | 8.4 (16 reviews) | 
| **Integrations** | Not enough data | 9.2 (14 reviews) | 
| **Automated Alerts** | Not enough data | 8.3 (14 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.0 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (5 reviews) | 
| **Adaptive Learning** | Not enough data | 6.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (6 reviews) | 

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Klaviyo** | 8.6/10 | 10 |

#### Collection

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Authentification** | Not enough data | 7.4 (7 reviews) | 
| **Review Forms** | Not enough data | 8.8 (7 reviews) | 
| **Personalization** | Not enough data | 8.6 (6 reviews) | 
| **Engagement** | Not enough data | 8.6 (6 reviews) | 
| **Community Q&A** | Not enough data | 7.2 (6 reviews) | 

#### Agentic AI - Review Management

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Moderation

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Reviewer Validation** | Not enough data | 9.5 (7 reviews) | 
| **Response Types** | Not enough data | 9.0 (5 reviews) | 
| **Legal Agreements** | Not enough data | 9.3 (5 reviews) | 

#### Use Cases

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **E-commerce** | Not enough data | 9.8 (9 reviews) | 
| **Retail** | Not enough data | 8.9 (6 reviews) | 
| **Customer Service** | Not enough data | 9.7 (5 reviews) | 

#### Administration

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Incentives** | Not enough data | 9.3 (7 reviews) | 
| **Syndication** | Not enough data | 8.6 (6 reviews) | 
| **Insights** | Not enough data | 8.0 (5 reviews) | 
| **Content** | Not enough data | 8.0 (5 reviews) | 
| **Sampling** | Not enough data | 8.0 (5 reviews) | 

#### Display Options

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Badges** | Not enough data | 8.6 (6 reviews) | 
| **Widgets** | Not enough data | 8.3 (7 reviews) | 
| **Integration & APIs** | Not enough data | 8.3 (6 reviews) | 
| **Marketing** | Not enough data | 8.1 (6 reviews) | 

#### Generative AI

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.8 (6 reviews) | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Klaviyo** | 7.4/10 | 6 |

#### Customization

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Custom Fields** | Not enough data | Not enough data | 
| **Conditional Logic** | Not enough data | 8.6 (6 reviews) | 
| **Multi-page Forms** | Not enough data | 7.0 (5 reviews) | 
| **Design** | Not enough data | 6.7 (5 reviews) | 

#### Additional Functionality

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Embedded Forms** | Not enough data | 7.0 (5 reviews) | 
| **Offline Capability** | Not enough data | 7.7 (5 reviews) | 
| **Notifications** | Not enough data | Not enough data | 
| **Payments** | Not enough data | Not enough data | 
| **Mobile Forms** | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Transactional Messages** | Not enough data | Not enough data | 
| **Bulk WhatsApp Messaging** | Not enough data | Not enough data | 
| **Conversational Messaging** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | 
| **Automated Replies** | Not enough data | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 
| **WhatsApp Commerce** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Klaviyo** | 6.9/10 | 17 |

#### Agentic AI - Personalization

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (14 reviews) | 
| **Adaptive Learning** | Not enough data | 6.9 (15 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.8 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (14 reviews) | 
| **Decision Making** | Not enough data | 7.4 (16 reviews) | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | 8.1/10 | 72 |
| **Klaviyo** | 7.8/10 | 28 |

#### Marketing Operations

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **ROI Tracking** | 8.0 (59 reviews) | 8.5 (19 reviews) | 
| **Data Collection** | 8.4 (61 reviews) | 8.5 (19 reviews) | 
| **Customer Insights** | 8.1 (61 reviews) | 8.8 (21 reviews) | 
| **Multi-User Access** | 8.3 (62 reviews) | 8.8 (17 reviews) | 
| **Spend Management** | 7.9 (60 reviews) | 7.3 (16 reviews) | 
| **White Label** | 7.8 (57 reviews) | 7.6 (15 reviews) | 

#### Campaign Activity

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Campaign Insights** | 8.3 (62 reviews) | 8.1 (18 reviews) | 
| **Reports and Dashboards** | 8.3 (62 reviews) | 8.5 (23 reviews) | 
| **Campaign Stickiness** | 8.0 (61 reviews) | 8.1 (17 reviews) | 
| **Multichannel Tracking** | 7.9 (61 reviews) | 7.5 (17 reviews) | 
| **Brand Optimization** | 7.9 (61 reviews) | 8.1 (17 reviews) | 
| **Predictive Analytics** | 8.1 (59 reviews) | 8.1 (16 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.6 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 7.9 (8 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Dynamics 365 Marketing** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)


**Unique to Klaviyo (13):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Review Management Software](https://www.g2.com/categories/review-management-software), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging)


---
## Reviewer Demographics

### By Company Size

| Segment | Dynamics 365 Marketing | Klaviyo | 
|---|---|---|
| **Small-Business** | 34.0% | 82.2% | 
| **Mid-Market** | 44.0% | 16.1% | 
| **Enterprise** | 22.0% | 1.7% | 

### By Industry

#### Dynamics 365 Marketing

- **Information Technology and Services:** 20.4%
- **Marketing and Advertising:** 11.6%
- **Computer Software:** 8.2%
- **Accounting:** 3.4%
- **Higher Education:** 3.4%
- **Electrical/Electronic Manufacturing:** 3.4%
- **Education Management:** 2.7%
- **Real Estate:** 2.7%
- **Telecommunications:** 2.7%
- **Apparel & Fashion:** 2.7%
- **Other:** 38.8%

#### Klaviyo

- **Retail:** 19.3%
- **Marketing and Advertising:** 12.7%
- **Apparel & Fashion:** 12.6%
- **Consumer Goods:** 11.6%
- **Health, Wellness and Fitness:** 7.2%
- **Food & Beverages:** 4.6%
- **Cosmetics:** 2.8%
- **Luxury Goods & Jewelry:** 2.2%
- **Sporting Goods:** 1.6%
- **Consumer Electronics:** 1.5%
- **Other:** 24.0%

---
## Alternatives

### Alternatives to Dynamics 365 Marketing

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14844 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3148 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5426 reviews)
- [Click](https://www.g2.com/products/clickdimensions-click/reviews) — 4.0/5 stars (310 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1219 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14704 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.3/5 stars (635 reviews)
- [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) — 3.9/5 stars (626 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1070 reviews)

### Alternatives to Klaviyo

- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14704 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1684 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1219 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4627 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (771 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (624 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14844 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1409 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.3/5 stars (635 reviews)

---
## Top Discussions

### Dynamics 365 Marketing

- Title: [Does Microsoft Dynamics have marketing automation?](https://www.g2.com/discussions/does-microsoft-dynamics-have-marketing-automation) — 3 comments
  > **Top comment:** "Microsoft's Dynamics 365 Marketing was launched in spring 2018, a full marketing automation platform with features such as multi-channel campaigns, webinar..."
- Title: [Which three capabilities are included in Dynamics 365 marketing?](https://www.g2.com/discussions/which-three-capabilities-are-included-in-dynamics-365-marketing) — 2 comments, 1 upvote
  > **Top comment:** "Multi-channel campaigns; 
Lead Nurturing and event management
Insights and reporting "
- Title: [What is d365 marketing?](https://www.g2.com/discussions/what-is-d365-marketing) — 1 comment, 1 upvote
  > **Top comment:** "Marketing automation features, customer information unification and marketing analytics are all part of Microsoft Dynamics 365 Marketing."
- Title: [What are the features of Microsoft Dynamics 365?](https://www.g2.com/discussions/what-are-the-features-of-microsoft-dynamics-365) — 1 comment
  > **Top comment:** "Simple layout, seamless, flexibility and deep customer insight"

### Klaviyo

- Title: [What is UTM tracking Klaviyo?](https://www.g2.com/discussions/what-is-utm-tracking-klaviyo) — 3 comments
  > **Top comment:** "You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated."
- Title: [how can i know the language for my clients](https://www.g2.com/discussions/13491-how-can-i-know-the-language-for-my-clients) — 3 comments, 1 upvote
  > **Top comment:** "You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick..."
- Title: [What is Klaviyo used for?](https://www.g2.com/discussions/what-is-klaviyo-used-for) — 2 comments
  > **Top comment:** "It is a tool for email  marketing."
- Title: [Does Klaviyo integrate with Shopify?](https://www.g2.com/discussions/does-klaviyo-integrate-with-shopify) — 2 comments
  > **Top comment:** "Yes"
- Title: [Are their pre-built flows available?](https://www.g2.com/discussions/13499-are-their-pre-built-flows-available) — 2 comments, 1 upvote
  > **Top comment:** "You can set up any combination of new flows and even run split tests on  those in a flow. They also have video tutorials to do this."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dynamics-365-marketing-vs-klaviyo)